Clickfunnels Startup Story with Jp Sears at Dry Bar Comedy Club | FHTV Ep 110

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:01

[Andrew] Did you feel like a loser getting

00:02

(laughter)

00:05

getting married at 22

00:06

and still counting on your dad for money?

00:11

Did you feel like you were marrying a loser?

00:12

(laughter)

00:14

(upbeat music)

00:19

  • [Russell] I’m inviting you to a very special

00:21

really, really cool event

00:22

with someone I have huge respect for.

00:24

His name is Andrew Warner at a place called

00:25

the Dry Bar Comedy club in Provo, Utah.

00:30

  • [Dave] We’ve got a large team coming down,

00:31

and we have Click Funnels startup stories.

00:34

We’re heading on our way right now.

00:35

Heading over to meet JP at D gate.

00:39

So, JP’s hiding because he’s so popular

00:41

he has to literally hide behind corners and

00:43

what’s up? - David.

00:45

(upbeat music)

00:48

  • [Russell] Yeah, thanks for coming.

00:50

  • Yeah, for sure.

00:51

  • I’m so excited. - Yeah, me too.

00:52

And Dave has just been amazing

00:54

and weird - Weird, yeah.

00:56

  • [Andrew] Good to see you.

00:57

  • Good to see you too. - Andrew.

00:58

You need two guys following you around with cameras?

00:59

Yeah, they always follow us everywhere.

01:01

  • I feel at home when I’m hanging with you guys

01:03

'cause you guys are obviously

01:05

children dressed up in adult bodies.

01:08

So playful and I’m just like, I’m not the only one.

01:11

I love it.

01:12

(laughter)

01:13

  • We’ve got about three hours until the live show starts.

01:15

And so we will throw stuff up there real quick,

01:16

then we’ll go see the venue

01:17

because I stress out until I see the venue.

01:19

Whenever I speak at an event, I have to go and

01:20

step on the stage the night before or else

01:22

I’m sick in my stomach, so we’re gonna check it out.

01:25

We picked Dry Bar Comedy Club because Mormons can’t drink

01:29

and this is like the dry bar, and so we thought

01:32

it’d be kinda funny and people always ask us our story.

01:35

You always hear the highlight of our story

01:37

but I thought it’d be fun.

01:38

Andrew’s a really good interviewer

01:39

and he’ll go deep into the ups and the downs,

01:41

and so we thought we’d just tell the whole story.

01:42

  • [Camera person] Ready? - [Woman] Let’s go.

01:44

  • [Russell] We’re here, this is the entourage.

01:46

(upbeat music)

01:52

  • Oh, we walk into the Dry Bar Comedy Club!

01:54

This is amazing.

01:55

I’ve always seen pictures of this online

01:57

that’s why we picked it but I hadn’t seen inside.

02:00

Alright, we just got to Dry Bar Comedy Club

02:02

and check it out, this is like,

02:03

the coolest location I have ever seen.

02:06

  • So this is office goals right here.

02:08

We are here, Tom Brothers, slash Bid Angels, slash

02:11

the Dry Bar Comedy Club.

02:12

  • The ambiance of this room is so cool.

02:14

I saw pictures online and looked cool,

02:16

this is like, a million times cooler.

02:18

It’s like tighter and more, like, hanging out together.

02:24

  • We were to get stick figures, or something like that,

02:25

or little kinda cut out poster things,

02:27

and Miles actually came up with this idea.

02:29

I don’t know were Miles is.

02:30

Miles said, let’s go oversized.

02:32

  • So this, Russel hates pictures of himself.

02:34

He absolutely hates it.

02:36

I don’t think he knew about this.

02:38

But he always hates his chin so I kinda

02:40

fixed it a little bit in Photoshop so he’s good.

02:43

I’m just kidding.

02:44

  • We only have like 30-40 minutes left

02:46

and as you can tell, there’s a whole bunch of

02:48

stuff that’s gotta get done, so,

02:49

hopefully, we’re gonna pull this thing off.

02:50

We’ve got tech issues, we’ve got to have

02:52

press release passes printed and all that kinda stuff,

02:53

so, we’re getting those printed.

02:55

  • I’m a little nervous, I’m not gonna lie.

02:56

I hope people will show up, that’s my biggest fear.

02:59

The venue holds about two hundred, or so, seats.

03:03

We sold 250.

03:04

If they don’t come, that’s gonna be horrible,

03:07

if too many come, that’s gonna be horrible too.

03:08

  • Keith Yackey here, I’m actually the MC tonight,

03:11

and I don’t feel any pressure at all

03:13

because I just get to have fun and introduce my friends.

03:15

And it’s going to be a blast.

03:17

  • So you need me to do something

03:18

for those 5 minutes is what you’re saying?

03:20

  • Yup.

03:21

  • Thanks for telling me now.

03:23

Okay, now I’m stressed.

03:26

(funky music)

03:35

  • Man, I just held up your head for a picture.

03:37

  • Well, right on, I’m JP.

03:39

  • Oh, I know you are.

03:40

  • Alright, the party is starting to get started,

03:42

people are coming in, starting to fill up the venue.

03:46

Starting in like, 30 minutes or so.

03:51

  • What’s up everybody?

03:53

Are you guys excited?

03:54

We have an amazing night planned for you.

03:59

Without further ado, will you help me bring up

04:02

the most spiritual man in the world,

04:06

according to himself.

04:07

Guys, give it up for JP Sears!

04:14

  • Sincerely, I am delighted to be here with you,

04:17

and just for bringing me in one more time,

04:19

I wanna thank Leadpages, thank you guys.

04:24

Few weeks ago, Russell called me up and said,

04:26

JP, would you be willing to come to this event

04:28

and, you know, just make fun of me for a little while

04:31

and talk about me?

04:33

And I said, like, that doesn’t even sound narcissistic.

04:38

So I called up Infusionsoft and said,

04:40

hey, do you guys need me on the 20th?

04:42

Thank you guys for having fun with me, I appreciate y’all.

04:46

In every industry, there’s somebody that comes along

04:48

that really disrupts the industry, that really

04:51

changes it and that really does something amazing

04:54

for that industry.

04:56

And, as we all know, that person, is Russell Brunson.

04:59

Give it up, guys!

05:01

(crowd cheering)

05:05

  • Alright, thanks for coming, guys,

05:06

this is so cool.

05:08

I wanna introduce the person who’s gonna be

05:09

doing the interview tonight.

05:10

It’s someone I’m really excited to have here.

05:11

Let’s put our hands together for Mr. Andrew Warner.

05:14

(crowd cheering)

05:20

  • I wanna make it meaningful for you.

05:22

I talked a lot of you as you were coming in here.

05:23

You wanna know how they got here,

05:25

what worked for Clickfunnels,

05:26

what would work for us.

05:27

So that’s my goal here, to spend the time

05:29

understanding, by interviewing you

05:31

about how you did it.

05:33

(clock ticking)

05:34

  • So, what we learned tonight was that

05:36

Russell went to an amusement park

05:37

when he was just a little kid.

05:38

And his favorite food was a funnel cake.

05:41

  • Click funnels started as a food truck.

05:43

  • So they started with funnel cakes,

05:46

and then it morphed on into funnels, it was great.

05:48

  • I was a little embarrassed for him,

05:50

that they would have to lie about it for so long

05:52

and not tell anyone and that’s the origin story.

05:57

  • It was really weird to walk in

05:58

and see Russell sipping on Patron tequila.

06:01

  • Nobody saw it coming and it’s like…

06:03

  • Nobody revealed to us that he was a hypnotist.

06:05

I looked around, it was like,

06:06

half the audience had their pants down,

06:07

it was insane, it was insane.

06:09

Such a good event.

06:11

  • The most awkward part was when Russell started to cry.

06:13

  • Why is he crying?

06:15

  • Curled up in a fetus position

06:17

on stage, in front of 260 people for a half hour.

06:20

That blew my mind.

06:22

  • Yeah, so, everything else was good

06:24

minus the lies.

06:26

  • Alright, let’s start with the very first business.

06:29

What’s this one?

06:30

This is called Sublimenet.

06:33

How many of you remember Sublimenet out there?

06:36

  • I don’t know, I wanted to sell software,

06:38

so I was like, what kinda name my company,

06:40

so I figured out, exciting software .

06:42

So I went by Exciteware.com but it wasn’t for sale.

06:44

And so I buy Exciteware.net and

06:46

Colette was working at the time and she came home

06:48

and I was so excited, we have our first website,

06:50

we’re gonna be rich!

06:51

And I told her the name, I was like,

06:52

Exciteware.net, and she looked at me with this

06:54

look like, are we selling underwear or what is,

07:00

and I’m like, no, it’s software.

07:02

And then she’s like, I’m not gonna tell my mom

07:04

that you bought that, you have to think of another name.

07:06

And I was like, crap!

07:08

And that was the next best name I came with,

07:09

Sublimenet, like the band, Sublime.

07:14

  • And I was gonna ask you what it was,

07:15

but it was lots of different things.

07:17

Every screenshot on there is a whole

07:18

other business under the same name.

07:20

What are the businesses, do you remember?

07:22

  • There’s website hosting, there’s affiliate sites,

07:25

there were, I remember, the first thing

07:27

I have ever sold, it was an affiliate product,

07:29

I made 20 bucks on it, in my PayPal account.

07:32

I remember that night, I do remember

07:33

I celebrated, went out to dinner

07:35

and had a PayPal credit card and then

07:36

we bought dinner with 20 bucks.

07:37

And then the guy refunded like the next day.

07:40

So sad.

07:43

  • And then you started something

07:44

I never heard about but, this is the call center.

07:47

The call center got to how many employees, a hundred?

07:51

  • We had about 60 full time sales people,

07:53

20 full time coaches, about 20 people doing the

07:55

marketing sales, about 100 people the whole company in.

07:58

  • A hundred people.

08:00

What happened, why did that close down?

08:02

  • Oh man, a lot of things, a lot of bad mistakes.

08:05

A lot of first time growing company stuff.

08:07

Again, we just woke up one day

08:08

and felt like we’re in this huge office,

08:10

huge overhead and about that time

08:12

it was about like '90, '99, something like that

08:15

and there was, the merchant account, me,

08:18

most of the people doing the market at the time,

08:20

we all use the same merchant account

08:21

and they got hit by Visa, Mastercard

08:23

and they freaked out, they shut down,

08:25

I think, four or five hundred

08:26

merchant accounts overnight.

08:28

And we had nine different merch accounts

08:29

with that company, all of them got shut down instantly.

08:32

And, I remember, 'cause everything was fine,

08:33

we’re going through the day, it was like

08:34

1 o’clock in the afternoon on a Friday

08:36

they came in like, hey the cards won’t process.

08:39

And finally, someone on the phone they said,

08:41

oh yeah, you got shut down along with everybody,

08:43

along with all the other scammers,

08:44

and then she hung up on me.

08:45

And I was like, I don’t know what to do right now.

08:48

I’ve got a hundred plus people and payroll’s not small

08:51

and we didn’t have a ton of cash in the bank.

08:53

It was just like, it was more of a cash flow business.

08:55

I remember Avatar just came out so everyone

08:57

was going to the movie Avatar and I remember

08:58

sitting there during the longest movie of all time.

09:01

(audience laughs)

09:02

And I don’t remember anything, other than like,

09:03

the sick feeling in my stomach

09:05

and I was texting everyone, trying to see, like,

09:07

if anyone knew what to do,

09:08

and everyone we knew was like,

09:10

we got shut down too, everyone got shut down.

09:11

We came back, the next day I called

09:14

everyone up and we were trying to figure how to save this

09:17

and Brent and John and everyone, we came back to my house,

09:20

and I was like, okay, what ideas have we got.

09:22

And we sat there for the next five or six hours

09:24

trying to figure stuff out and then we went

09:26

to work and I wish I could say

09:28

everything turned around, but 2 or 3 years of us

09:32

firing 30 people, firing 20 people,

09:34

closing things down, moving down offices,

09:36

just shrinking for a long long time.

09:39

The peak of it was, I got an email from my dad

09:42

who was helping with the books at the time,

09:44

he said, hey I got really bad news for you

09:45

I looked through the books and it turns out

09:47

your assistant who was supposed to be doing payroll taxes

09:50

haven’t paid payroll in over a year.

09:52

It’s like, you owe IRS over a 170,000 dollars

09:54

and if you don’t pay this , you’re probably

09:56

gonna go to jail.

09:57

And I was like, Gosh.

09:59

Every penny I earned up to that point was gone.

10:01

Everything was done, we lost everything

10:03

and I was just like, I don’t know how to fight this battle

10:06

but if I don’t fight it, like,

10:07

I go to jail apparently and I remember,

10:10

that’s a really crappy feeling.

10:19

And I remember going back then, I laid in bed

10:21

and I was just like, I wish that

10:23

I had a boss that could fire me

10:24

'cause I don’t know what to do

10:25

or how to do it and that was definitely the low spot for me.

10:31

  • And you stuck with him?

10:32

I’ve talked to a few of your people because they’re so good.

10:35

Why do you work for Russell?

10:38

What is it that let’s you be second to Russell

10:40

who’s getting all the attention?

10:42

And I’ve got some answers and

10:44

would you mind coming up here and-

10:46

Back then when it wasn’t going so well,

10:49

give me an example of something that he did

10:51

that let you know this is a guy

10:52

who’s going to figure it out eventually

10:54

and I could possibly go down, watch him go to jail,

10:56

but I believe that it’s going to go up?

11:00

  • Well, at the time when things are crashing

11:02

the income stopped and I asked if I could talk to him

11:05

and sat down and pretty much told him,

11:06

I can’t keep doing this. I can’t keep watching you

11:10

every month pull in the money you’ve saved for your family

11:13

to try to keep jobs for other people.

11:15

I said, “I’ll leave if that helps you.”

11:18

The fact that he stuck with people

11:24

and some people call it faith or belief.

11:26

He has this inherent belief that

11:28

he can truly change people’s lives.

11:30

That’s it.

11:31

  • [Friend 2] Even when he wasn’t

11:32

fully in control of his own.

11:34

It was the fact that we were bootstrapped.

11:35

We didn’t have money to just throw out there.

11:37

We had to make sure that we were earning enough money

11:40

to cover our ads, right?

11:41

And Russell had all the trust in the world in me.

11:43

I don’t know why he did, but he did.

11:44

And he’s just like, "Spend money and just

11:46

try to make it self-liquidated."

11:47

And I’m like, “Okay,” right?

11:48

So we just had to spend money

11:50

and hope that we got enough back to keep spending money.

11:52

  • And self-liquidate means by an ad today

11:53

and make sure that we make money

11:55

from that ad right away, and then software.

11:56

  • [John] Yeah.

11:58

  • And then softwares going to pay over time.

12:00

That’s our legacy. that’s our thing.

12:01

What’s your ad budget now?

12:02

  • We spend about half a million a month.

12:03

  • Half a million a month?

12:04

  • Yeah. Yeah.

12:06

[Audience Laughs] Don’t tell the accountants.

12:07

  • And you’re a partner too.

12:08

  • Yeah.

12:09

  • Wow. Congratulations.

12:10

  • Thank you.

12:11

  • [Dave] It’s always now.

12:12

  • [Andrew] It’s always now. - [Dave] It’s always now.

12:13

  • [Andrew] It’s always now.

12:15

It’s never gonna be the next funnel.

12:16

It’s never gonna be the next product launch.

12:17

"I’m going to do whatever we can right now,

12:19

and the next one, and the next one. That’s it."

12:21

  • Absolutely. - That’s who you are.

12:23

  • That’s how it works.

12:24

  • And now you’re a partner in the business?

12:25

  • Yes. - 83 million dollars so far

12:26

this year. You’ve got a piece of that?

12:27

  • Yes. [Audience Laughs]

12:29

Do I? - Yeah.

12:31

  • [Dave] (laughs) Just checking.

12:32

  • [Andrew] How’d you support yourself

12:33

while this was not working?

12:34

  • I didn’t. My beautiful wife did.

12:36

She had two jobs at the time to support

12:37

me while I was wrestling and doing these things

12:39

and she was the one that made it possible

12:41

to be able to gamble and risk and try crazy things.

12:44

Everyone, this is Colette, my beautiful wife.

12:47

[Audience applause]

12:49

  • What did you see in him back then

12:51

that let you say, "I’m gonna work extra hard

12:53

and pay for what he’s not doing?"

12:55

(laughs)

12:58

  • What did I see in him?

12:59

It was actually his energy, his spirit

13:02

was always positive and we had the same goals.

13:05

  • [Andrew] That’s the thing I noticed too.

13:06

The positivity.

13:08

How did you cut up your credit cards?

13:10

What was that day like?

13:11

  • Hard. (laughs)

13:13

Yeah, hard because those of you don’t know-

13:17

that know that I’m a little bit older

13:19

than Russell and so I’ve always had this independency

13:21

to go do and buy and do these things.

13:23

And then all of a sudden I’m like, "Oh, step back sista.

13:26

(laughs) "Gotta take care of

13:28

this young man so we can get to where we’re at."

13:30

(laughs)

13:32

Anyway, but now… yeah. - Now things are good.

13:35

  • Now things are amazing. (laughs)

13:36

  • [Andrew] I stopped asking about religion but

13:39

I get this sense that you believe that-

13:41

is any of this, does it feel divinely inspired to you?

13:44

Be honest. - I believe that

13:46

that God gives us talents and gifts and abilities

13:49

and then watches what we do with it.

13:50

And if we do good, he increases our capacity to more.

13:53

We definitely, especially inside the office

13:55

we talk about this a lot.

13:56

We definitely feel what we do is a spiritual mission.

13:58

Like it’s- - [Andrew] You do?

13:59

  • Hundred percent. Yeah, I don’t-

14:01

I don’t think that it’s just like we’re lucky.

14:02

I think the way that the people have come.

14:05

The partnerships like how it was created

14:08

is super inspired.

14:09

  • [Andrew] You know what?

14:10

A lot of us are selling things that are

14:12

software, PDF, guide, this, that.

14:15

It’s really hard to find the bigger mission in it.

14:17

You’re finding the bigger mission in funnels.

14:21

(laughs)

14:22

What is that bigger mission?

14:26

Really, how do you connect with it?

14:27

Because you’re right.

14:29

If you can find that bigger meaning,

14:30

then the work becomes more meaningful

14:31

and the people you’re working with become-

14:33

It’s more exciting to work with

14:36

and more meaningful to do it.

14:37

How’d you find it in funnels?

14:39

What is the meaning? - [Russell] So right now,

14:40

as of today I think we had

14:41

68 thousand members in Click Funnels, which is like

14:42

the big number we all brag about but

14:44

for me it’s like that’s 68 thousand entrepreneurs.

14:46

Each one has a gift, right?

14:48

And so I think about- one member I’ll mention his name.

14:51

It’s Chris Wark. He runs Chrisbeatcancer.com

14:54

and Chris was someone who came down with cancer,

14:57

and given the death sentence and

14:59

instead of going through chemotherapy decided,

15:00

“I’m gonna see if I can heal myself.”

15:01

And he did.

15:03

Cleared himself of cancer and then instead of just like,

15:05

“Cool” and go back into work he was like,

15:07

“Man, I need to help other people.”

15:08

So he started a blog, started doing some things.

15:10

And now he’s got this thing where he’s helped

15:13

thousands and thousands of people

15:14

naturally cure themselves of cancer.

15:15

And that’s one of our 68 thousand people, right?

15:17

(cheers and applause)

15:19

  • [Russell] That’s the thing that keeps me going.

15:22

  • [Andrew] I really appreciate you being open,

15:24

being willing to let me take this answer.

15:27

You said, "I understand what Andrew’s trying to do.

15:29

He’s trying to figure this out.

15:30

I’m gonna let him run with it

15:31

and let him make the magic happen."

15:32

And I think we’ve made a lot of magic happen.

15:33

Thanks so much for having me here.

15:35

  • Yeah, man. It was amazing. - Thank you.

15:36

Thank you all for coming.

15:37

I’m looking forward to meeting everyone of you.

15:38

(cheers and applause)

15:39

(upbeat music)

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