Cole Hatter, Thrive - How to Build A ‘For Purpose Business’

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results
00:14
here is your host Dave Woodward hey
00:17
everybody welcome back to the frontal
00:18
hacker radio on your host Dave Woodward
00:20
you guys are going to love love the
00:22
opportunity have today because you have
00:24
an opportunity here guy who is a kindred
00:25
kindred spirit of mind guy I’m just
00:27
super super excited to interview today
00:29
and that’s mr. Cole Hatter Cole welcome
00:31
to the show thanks imma daivam looking
00:34
forward to this we were just kind of
00:36
joking about as far as introductions and
00:37
how formal to go and bottom line is
00:39
closeness and amazing guys that a highly
00:41
successful business owner for years and
00:43
years most importantly the manage loves
00:45
his family loves his faith and it’s all
00:47
about creating a massive impact so again
00:49
I’m super excited to have you on the
00:51
show and want to talk a lot about kind
00:53
of what you’re doing these days
00:54
obviously a little bit of your back
00:56
story I know we were kind of joking
00:57
earlier about the idea as far as being a
00:59
firefighter in Southern California and
01:01
to accident - two months landing a
01:03
wheelchair your dreams as far as making
01:06
an impact least that way we’re kind of
01:08
stopped what we’re kind of pick us up in
01:10
there what happened how did you get
01:11
involved and becoming this successful
01:13
entrepreneur and speaker author water
01:15
sports enthusiast and everything else
01:17
yeah so as I was recovering from that
01:20
accident we didn’t really know what my
01:21
long-term physical health would be and
01:23
in order to be a firefighter you need to
01:24
be in pretty much prime physical health
01:26
so I was in wheelchair temporarily and
01:29
then you know got on crutches and Akane
01:30
and as of recording that’s totally
01:32
healthy but there was that down period
01:34
where again physically we didn’t know
01:35
how well I would recover so started
01:38
looking for other ways to make money
01:39
just in case I never fully recovered
01:41
physically and just for context I was in
01:44
a rollover Croxon where I was ejected
01:46
from the car going 80 miles an hour when
01:48
I hit the pavement so I was really
01:50
really hurt and so I realized that the
01:53
only thing I could completely control
01:54
was owning my own business regardless of
01:56
how I physically healed I could run a
01:58
company and I started looking for
02:00
industries that made money my parents I
02:03
had to move back in with my mom and dad
02:04
actually I was that hurt that you know I
02:06
was a firefighter living on my own got a
02:08
Crocs name that was so disabling I had
02:11
to move back in with mom and dad
02:12
about six months or so like I mean
02:14
initially I was they had to feed me like
02:16
it was it was that and so in that six
02:18
month period of healing learning to walk
02:20
again all that back at home my parents
02:22
next-door neighbors were stating the
02:24
husband with a broker and the wife was a
02:26
real estate agent and together they were
02:27
making a ton of money and it really
02:29
opened my eyes to the opportunity within
02:31
real estate so that’s the direction I
02:33
started in and started actually
02:34
investing in real estate didn’t want to
02:36
be on the retail side as a realtor I
02:37
just became an investor and um you know
02:40
found some mentors who were where I
02:42
wanted to be so I just did what they did
02:44
and you know we can talk a lot about
02:45
that on this podcast people are always
02:47
asking me you know what are the secrets
02:48
to success
02:49
I’m always clear to say there aren’t
02:50
really any secrets very successful
02:52
people are very publicly running their
02:53
companies whether they’re publicly
02:55
traded or not you can see in the public
02:57
how they run their company so just do it
02:58
do it rich people do and it almost
03:00
always works might take you longer you
03:02
might have to work harder but you know
03:04
two plus two always equals four in the
03:06
world we live in so I found some
03:08
multi-millionaire real estate investors
03:09
mentored underneath them went off to do
03:11
well in real estate and that was
03:14
exclusive what I did for the first five
03:15
years is just real estate after the
03:18
recession hammered me I realized that I
03:20
shouldn’t have all my marbles in one
03:21
basket and I took to heart what Warren
03:23
Buffett shares of having multiple income
03:25
streams so I still kept my real estate
03:28
business going as best I could I mean it
03:29
was limping along in the recession and
03:31
has since totally rebound and is doing
03:33
better than ever has but while I was
03:35
down and out was financially that is
03:37
started some other companies unrelated
03:39
to real estate in different industries
03:40
and so today I run those companies in
03:44
conjunction with my real estate
03:45
investment business and you know thank
03:47
God I was recording this I’m doing the
03:49
best I’ve ever done not just physically
03:51
but financially as well and so it’s been
03:53
it was like skyrocket to the top success
03:56
crashed to the bottom of the world
03:57
failure and then skyrocket back to the
04:00
stratosphere success and so I’ve had my
04:01
ups and downs for sure
04:03
goal I love that I think anybody’s been
04:06
in business long enough haften had a
04:08
couple of those rebounds at least or at
04:10
least hope we get a couple bounces up
04:11
there for sure so I think that’s awesome
04:13
so Cole tell me what did you do now I
04:16
know I’m I’m hearing all about thrive I
04:18
know you got a huge event coming up I’ve
04:20
seen you’ve interviewed some of the huge
04:22
players in any industry as far as
04:24
entrepreneurs go Jacky Anfield
04:26
garyvee I know you got Tai Lopez friend
04:29
of ours and you know done a ton of stuff
04:30
so tell me how did you get involved in
04:32
that side of the business and and and
04:35
what are you doing next so I’ve got a
04:38
bit of a philanthropic heart and in that
04:40
down season I actually moved to Mexico I
04:42
completely gave up on business so I I
04:44
gave you 12 years condensed into 60
04:47
seconds but when when real estate was
04:49
not working for me I actually took about
04:51
a year off of life my girlfriend broke
04:53
up with me on Cinco DeMayo by the way
04:55
which is just messed up I thought we
04:58
were going for beers and tacos and she
05:00
she she had other plans that evening so
05:03
so my girlfriend breaks up with me my
05:06
business is sucked so I finally just
05:07
said screw it and in June three weeks
05:09
after she broke up with me I moved to
05:10
Mexico
05:11
I joined staff with a non-profit and I
05:13
said I’m going to take my savings
05:14
stretch it as long as I can living off
05:16
of tacos and just surf in Mexico eat
05:19
tacos and give back to people and so I
05:21
joined a non-profit I built houses for
05:23
almost families and I was loving life it
05:25
was really great and I started to see
05:27
how even though I had no income and was
05:29
just you know living off what 80-bit
05:32
when I say savings like what a little
05:33
bit of money I had left this was 2010 so
05:36
this was like two years of getting
05:37
hammered in the recession
05:39
I saw how just a few dollars could feed
05:41
people as I have just a few dollars of
05:43
mine could make a massive impact in
05:45
these poorest they call colonias in
05:47
Mexico and so I looked back over the
05:51
four and a half years of pretty big
05:53
success that I had of being 23 years old
05:56
and occasionally having six-figure
05:58
months wasn’t every month but you know
05:59
I’d have six-figure pops here and there
06:01
and five figure months every other month
06:03
right so I was insanely successful for
06:06
an early 20 year old and so what did I
06:08
do with it I think by my 25th birthday
06:10
I’d already had three Cadillac Escalades
06:12
$100,000 wakeboard boat I mean I was an
06:14
idiot but I was too young to make that
06:16
type of money and now that I had to sell
06:18
though I didn’t go through all the drama
06:19
of bankruptcy or any of that I saw my
06:21
income going away so I fire sold off
06:23
everything and lowered my overhead to
06:25
basically nothing and I looked now that
06:27
I’m living in Mexico back on the
06:29
Escalades and the wakeboard boats and
06:30
the insane vacations where I’d call five
06:33
of my buddies and say meet me at the
06:34
airport I’ve bought all your tickets
06:35
let’s go like I was that guy and I had
06:39
nothing to show for it and I
06:40
I had regret that I didn’t make my money
06:43
matter and so I committed that when I
06:45
came back America and was successful
06:47
again I would do things differently this
06:49
time around and I would still have fun
06:51
it’s funny I make fun of having an
06:53
Escalade I have one again now but I
06:54
wasn’t going to make that what I did
06:57
with my money I was going to make that a
06:58
byproduct of my success and make my
07:00
primary motive what I did with my money
07:02
what I’ve coined make money matter and I
07:04
would use it in ways that heaven forbid
07:06
ever lost sell again I’d be able to at
07:08
least look back and saw that I made a
07:09
measurable difference in the world with
07:11
the resources I had while I had them so
07:12
I came back to America and started what
07:14
I call for purpose businesses they’re
07:17
not nonprofits they’re not-for-profits
07:19
they’re for purpose they make a ton of
07:21
money but they do it in a way that makes
07:23
the world a better place like a TOMS
07:24
shoes or like you know something like
07:26
that and it caught fire I got
07:28
interviewed on a bunch of podcasts like
07:30
this and bunch of people wrote articles
07:31
on me on entrepreneur and Ian Forbes of
07:34
of that type of a business and I was
07:36
getting inundated with inquiries on how
07:38
to do it so I said screw it there’s
07:40
obviously a community of people who are
07:41
thirsty for running businesses that do
07:43
more than just make money they actually
07:45
make a difference so we decided to throw
07:47
a conference just to see what happened
07:49
reached out to like you said Gary
07:51
Vaynerchuk Robert Herjavec from shark
07:53
tank and a bunch of a list type speakers
07:55
and 480 people showed up on our first
07:58
year we did last year over 600 people
08:01
showed up so we’re doing it for 30 or
08:02
over a thousand people so that’s kind of
08:04
the evolution of where thrive came from
08:06
was just that was the business model I
08:08
decided to live because my regret of
08:10
having had success and spent all my
08:12
money on myself was that nobody else
08:14
benefited from that and now that I had
08:16
to sell everything the success was
08:18
totally meaningless and I committed to
08:19
making a difference and so there’s just
08:21
this community of us out there that
08:22
really want to do well in business to
08:25
live our dream lives without having any
08:27
guilt because we’re also making the
08:29
world a better place and that’s kind of
08:31
where I’ve came from man I love that so
08:33
dive in a little more on this for for
08:36
purpose businesses I think that’s a
08:38
really cool time yeah actually it’s
08:40
funny Wes oh you and I recording this on
08:42
a Tuesday Saturday what three days ago I
08:44
just did a TEDx talk on this exact
08:45
subject so that’ll be I don’t know when
08:47
people are going to I don’t know when
08:49
you’re releasing this but people can
08:50
check that and they can see an a-team
08:52
and talk on it but so
08:55
traditionally there’s nonprofits and
08:57
then there’s for profits and nonprofits
08:59
rightfully so almost always they’re
09:02
number one action is fundraising even
09:04
more than giving back because they can’t
09:06
get back without the money so if you
09:07
look at a non-profit as far as energy
09:11
and resources almost always the majority
09:13
is spent towards getting the money and
09:14
then the secondary action is to give it
09:17
back and so what we said is instead of
09:19
having the traditional model of really
09:21
businesses doing really well taking a
09:23
charitable donation to then fund a Red
09:25
Cross who can’t survive without Delta
09:27
nation one of the businesses just
09:29
handled the needs of the world
09:30
themselves instead of businesses just
09:32
making money and nonprofits just giving
09:34
back what if we made this hybrid in the
09:36
middle where businesses just took care
09:38
of the world’s problems and solved major
09:40
social issues and so that’s it and you
09:44
see this popping up but you know I
09:45
didn’t invent it I’m kind of pushing the
09:47
forefront of spreading the word but
09:49
there are companies that have been
09:51
started from day one with that model
09:53
like TOMS shoes for anyone who’s
09:54
listening to this you know they started
09:56
off their model with you buy a pair of
09:57
their shoes and they will give a pair
09:59
way to a child in need somewhere you
10:02
have companies like Liston which LST in
10:04
which makes premiere headphones the
10:06
woman who founded that Brigitte for
10:08
every pair of headphones she sells
10:10
through the Starkey Foundation she
10:12
donates a hearing aid to a child who can
10:14
hear so you see companies starting
10:17
around this and then you see old
10:18
companies adaptiveness you have stella
10:19
artois which was founded originally in
10:22
1322 it’s changed names and owners a few
10:25
times obviously hundreds of years old
10:26
and they’re now partnering with
10:28


10:29
with the by a lady a drink initiative to
10:31
where if you buy products from stella
10:33
they donate a portion of their proceeds
10:35
through the water.org foundation to give
10:38
clean water to men and women in the
10:40
world who do not have access to it and
10:42
so it’s popping up everywhere and what
10:44
that does for consumers like me is I can
10:46
go to the bar and buy a corona which
10:48
used to be my favorite beer ever and you
10:50
know whoever owns Krone is making money
10:51
or I can go to Stella which was not my
10:54
favorite beer it is now though and know
10:55
that someone I’ll never meet somewhere
10:57
is now getting clean water because of it
10:58
and so it’s like this philanthropic
11:00
consumerism that’s happening and so it’s
11:03
a it’s an emerging wave I think that the
11:06
early adapters are changing the
11:07
models now and I think that people that
11:09
think it sounds ridiculous and don’t
11:11
want to lose margin or profit or
11:13
whatever are going to be eventually
11:14
squeezed out because as the Millennials
11:16
are aging and whoever’s after them are
11:18
growing there’s all this consumer
11:19
reporting and data that says that they
11:21
are eighty four percent of them have
11:24
said that they would leave their
11:25
traditional name-brand that they’ve been
11:26
doing business with for a start up that
11:29
as a social cause eighty-four percent
11:30
regardless of brand loyalty or customer
11:33
loyalty would leave their brands to go
11:35
to a new company if that come to get
11:37
back and so it’s not a fad I think it’s
11:39
just changing the way that businesses
11:41
are ran and it’s already changing where
11:43
the consumers behave so I mean you’ve
11:45
got the romantic side of hey you’re
11:47
making the world a better place
11:47
but then you have the business side of
11:49
this is just smart business now and for
11:51
people who are the late adaptors they’re
11:53
going to lose mark you know they’re
11:54
going to lose market share I think
11:55
that’s fantastic I know if it’s Dell
11:57
when we started clickfunnels
11:58
you probably know Stu and Amy McClaren
12:00
that’s world teacher eight and basically
12:03
every funnel that gets published and
12:05
created and actually put live we dollar
12:08
we donate a dollar to world tea trade
12:10
for that and last year we know kind of a
12:13
six-figure check for for doing just that
12:15
so I think I love the idea as far as for
12:18
purpose businesses I hope that’s that
12:19
more people understand that and I think
12:21
I love how it ties in to your mission as
12:24
far as you know thrive and you make
12:26
money matter and the whole idea behind
12:28
that I think it’s dashes it’s so
12:30
seamless for what you’re doing I
12:31
congratulations on your success with
12:33
that I’m really really happy for you
12:34
thanks Ben yeah that’s well I mean I
12:36
just kind of started the conversation
12:38
but the success of thrive is really the
12:41
I mean over the speakers I’m going to
12:43
say the attendees we’re very clear in
12:44
our messaging we are click funnel
12:46
customers and so we you know we do
12:49
really really good of targeting our
12:50
audience as being very clear that hey if
12:52
you’re just you know a consumer
12:54
douchebag that wants to make a bunch of
12:55
money and buy yourself stuff you’re not
12:57
really going to fit in here so best of
12:59
luck to you I’m not knocking you but
13:00
this is a community that wants their
13:02
legacy to be more about their things and
13:04
so because we’re really clear in our
13:05
messaging and then drive them to our
13:07
clicks home pages and all that good
13:08
stuff we end up with the right audience
13:11
and two years in row now the number one
13:13
most positive feedback consistently I
13:16
get from attendees even above our insane
13:18
you know a-list speaker lineup
13:21
is the community they say I’ve never
13:24
been to an event where everybody’s so
13:25
freakin rad so I got to say the success
13:28
of thrive as the atenism and of course
13:29
the speakers that you know take time out
13:31
of their busy lives and schedules to
13:32
come and speak to give their best
13:34
content because you know
13:36
although the speakers are usually
13:37
teaching just a business skill I take
13:39
the point of teaching the for-purpose
13:41
business model but these these
13:43
entrepreneurs that are flying in to
13:44
teach at thrive are giving their best
13:46
strategies and techniques to make our
13:48
attendees more successful than they
13:50
would have been so now they have more
13:51
money to potentially make a difference
13:53
in the world so it’s it’s kind of a
13:55
community that feeds itself which is
13:57
kind of cool cool that’s just fantastic
13:59
I think it said I really what people
14:01
understand the importance of this this
14:02
is one of the things that is near and
14:04
dear to our heart in our mission here
14:06
we’ve actually have three organizations
14:08
that we’re looking at basically creating
14:12
and adding additional revenue to
14:13
primarily just from from the success
14:16
quick funnels and I think the idea
14:18
behind it is as your community
14:19
understands that you have a larger
14:21
mission than just making money and at
14:23
the same time understand that making
14:24
money is not a bad thing it never has
14:26
been I think the idea behind it is
14:28
making money matters it was your whole
14:30
mission with thrive and the idea of
14:32
having that for for purpose businesses
14:35
how if you don’t like how getting some
14:37
ideas and tips as far as to people what
14:39
are some things that they could do and
14:41
they’ve got their funnel going they’ve
14:43
got their business started they’re going
14:44
how can they start from where they’re at
14:47
and become more of a for purpose
14:49
business yeah so there’s three really
14:52
easy ways that they can implement it
14:53
right away
14:53
number one the first thing you think of
14:55
is you’re going to lose money and if
14:57
that’s what you want to do and just
14:58
write a check like you guys give a
15:00
dollar for every funnel started cool I
15:02
would argue though that because if you
15:04
make that for purpose known and it’s not
15:06
something you do privately but it’s
15:07
public that you’re going to get again
15:09
more customers from it that will more
15:10
than make up for what you’re giving and
15:12
well a moment let me just touch on that
15:14
note some people say that it’s almost
15:15
gimmicky or that oh man why would I
15:18
publicly give and so I always like to
15:20
make it clear that my wife and I are
15:22
charitable as well we keep that private
15:24
we’re not flaunting the money that we
15:26
donate or the people that we help
15:27
because that’s our private business
15:29
between us and whoever is the
15:30
beneficiary my business is like Tom’s I
15:33
mean use TOMS shoes again because we
15:34
were
15:34
taub blake Mackowski is the founder of
15:36
Tom’s I have no idea what he does
15:38
personally I don’t know you know he’s
15:39
worth 350 million I guarantee you he
15:41
personally is charitable but that’s not
15:43
published
15:44
Tom’s publicly saying that they give a
15:46
pair of shoes away for every pair they
15:48
sell isn’t being boastful or cocky or
15:51
whatever pompous it’s just a business
15:54
model so there are some people that feel
15:57
a little bit conflicted of giving back
15:58
and being public about it I say feel
16:01
that way personally right you shouldn’t
16:03
be like just giving to the world to try
16:05
to make yourself like well you know I
16:07
see that on Facebook a person will post
16:08
like ooh I’m so good I just gave people
16:10
money and almost people food it’s like
16:13
okay that’s kind of douchey I get that
16:14
but so so I just want to make that
16:16
distinction that this isn’t about us
16:18
personally this is just how your
16:19
business runs everybody knows Tom’s
16:20
gives a parachute away that doesn’t make
16:22
them arrogant or dumb so that’s number
16:24
one okay but back to the point what most
16:27
of these for-purpose companies are doing
16:29
are like some like you guys I don’t know
16:31
how I don’t know you need to share this
16:33
on the podcast what your numbers look
16:36
like but what some people can do if you
16:38
want to give a dollar away you can just
16:39
charge one dollar more if that makes
16:41
sense and the consumers paying for it
16:43
and so TOMS shoes I’ll just keep using
16:46
them to keep it congruent blake
16:48
Mackowski isn’t losing money on this he
16:50
knows what his cost to manufacture those
16:51
shoes are probably less than five
16:52
dollars and so with whatever he needed
16:55
to sell one pair of shoes for he just
16:57
baked in the cost of that second pair of
17:00
shoes and the pairs that you and I are
17:01
buying so Tom’s shoes gets all the
17:03
credit of having the idea and they
17:04
should but when you and I buy a pair we
17:07
are paying for that second pair 7li
17:10
would be another example Dale Partridge
17:11
started 7li they sell bracelets and
17:14
necklaces and t-shirts and you know
17:16
they’re they’re like an online clothing
17:17
boutique store whatever they needed to
17:20
sell all their SKUs for all their
17:22
inventory they just added $7 on whatever
17:24
that number needed to be and now they
17:26
give $7 away for every item you buy on
17:29
their website so you can go on there and
17:30
buy a new hat and you scarf and you
17:32
watch a new necklace and a new sweater
17:34
and know that you just gave 28 dollars
17:37
to charity but you actually paid a $28
17:40
premium so from the metrics side of this
17:43
you can bake the cost of what you’re
17:45
giving away into the business itself
17:48
and as long as you’ve got a good enough
17:49
product you know you’re not tripling the
17:51
cost to your product where now you’re so
17:52
much more than your competition people
17:54
don’t want to do business with you but
17:56
you’re actually funding your initiative
17:57
through the product sale themselves and
17:58
so one model to do that for anyone who’s
18:01
listening this and wants to wants to
18:02
incorporate for a purpose model you can
18:05
give product away like Tom’s you know
18:07
whatever your cost of manufacturing your
18:08
product is just bake it into the cost of
18:10
the first one and that works with
18:12
services to the cool thing about
18:13
services is there’s almost no
18:15
fulfillment cost cuz it’s a service so
18:17
you can do that another way that I’ve
18:19
seen it done is just straight monetary
18:22
like what you guys are going to click
18:23
funnels where it’s not a product or
18:24
service that’s being given away it’s a
18:26
portion of sales and so you just add
18:29
that to your cost right so one of the
18:31
things that Stella did is I can’t
18:33
remember they call these mugs like
18:34
chalice or something like that right
18:35
they’re now selling these chalices for
18:38
like 20 bucks they’re just these glass
18:40
chalices
18:41
I guarantee their cost of manufacturing
18:44
them is under five bucks they’re summon
18:46
for twenty and then they’re giving like
18:47
ten dollars away to charity or like
18:49
seven dollars way to charity so not only
18:51
are they created a new revenue stream
18:52
for themselves they’ve completely
18:54
covered the cost of what they’re giving
18:55
to charity in the product itself that
18:57
makes sense yeah and then another way
18:59
that I see for purpose business models
19:01
going and I’ll use this example with the
19:03
event I just came from mastermind talks
19:05
I was hanging out with Dylan we met a
19:07
guy there who what the event decided to
19:10
do that we went to is they partner with
19:12
a nonprofit called defy and what not
19:15
what defy does is helps inmates who are
19:17
incarcerated arena Gate reintegrate into
19:20
society and helps them start businesses
19:22
and there are different grants available
19:23
for them and we sponsored for members
19:26
from defy at our event this last week
19:29
and one of the gentlemen there started a
19:32
was a call the granola bar company
19:34
called prison bars which i think is rat
19:37
they’re called the prison bars because
19:38
it’s kind of in prison and and the
19:40
tagline is they are criminally delicious
19:43
which i think is just pretty cool and so
19:45
so he went to jail he’s nonviolent he
19:48
just didn’t pay taxes and he tells a
19:49
story publicly so I’m not like throwing
19:51
out his dirty laundry but he you know he
19:53
didn’t pay his taxes and so he had to do
19:54
a couple years in prison for tax fraud
19:56
had this idea came out and started
19:58
prison bars and is doing it phenomenally
20:01
well
20:02
and all of the other people that work in
20:03
his company are you know convicts or pre
20:07
previously incarcerated individuals
20:09
because often times good men and women
20:11
who made a stupid decision now struggle
20:14
with employment for the rest of their
20:15
lives and their knees are non-violent
20:17
people he just didn’t pay his taxes went
20:18
to jail and now for the rest of his life
20:20
is going to struggle for employment well
20:22
he ended up starting a company now he
20:23
hires inmates so those are three very
20:25
easy for purpose business models people
20:28
can include is giving away products or
20:30
services giving away actual dollars that
20:33
you’ve baked into the cost of your
20:34
product or service or creating a
20:36
business that targets an individual like
20:38
veterans or previously convicted minima
20:41
or incarcerated men and women to give
20:43
those men and women an employment
20:46
opportunity that they might not
20:47
otherwise have so that as your business
20:49
makes money and grows you’re making a
20:50
difference in the world I love it cool
20:53
that’s awesome
20:53
that’s so you know on I mean it’s a good
20:56
conversation to have what’s the result
20:58
people are making more money than they
21:00
ever have and making a difference it’s
21:01
not you’re not just looking at quarterly
21:03
earnings and statements you’re looking
21:04
at I mean you’re looking at that too if
21:06
you’re running a business but you’re
21:07
also looking at if you have
21:08
record-breaking earnings and quarters
21:10
you’ve had record-breaking donations as
21:11
well and that’s what’s really cool yeah
21:13
what a win-win that’s fantastic super
21:15
cool
21:16
so tell me you’ve got the next right
21:18
events coming up I believed in to
21:20
September like the 29th $0.30 like that
21:22
through October first in Vegas is that
21:24
right that’s correct yeah September 29th
21:26
through October first
21:27
so tell let people know basically how
21:30
they can they want to go how they can go
21:31
and what they’re gonna learn who’s going
21:33
to be there well what we’ve been talking
21:35
about for last five minutes is what we
21:36
teach the people are going to be there
21:38
are you know amazing men and women like
21:39
Les Brown you’ve heard some of the
21:41
others over there Kevin Harrington was
21:42
that Apolo Ohno who’s an eighth time
21:45
Olympic champ medalist excuse me I’m
21:48
trying to think of everyone off the top
21:49
my head laurihart or jim quick and we’re
21:52
still as a recording this a few months
21:53
out so we’re still lining up our speaker
21:55
line-up but it’s poised to be the best
21:58
yet last year was the best yet first
22:01
year was unbelievably yeah so so we’re
22:03
we are bringing together the best
22:05
speakers ever and if people want to go
22:06
and learn about the conversation we’ve
22:08
been having and hear in person from some
22:10
of these amazing men and women it’s just
22:12
a ten to thrive calm like at end I want
22:15
to be there
22:15
and thrive like thrive in life.com
22:17
that’s it and then go grab a ticket yeah
22:20
I love it so gay guys realize those
22:21
three things I hope you guys if you
22:23
didn’t run down go back and listen to
22:25
them again those three areas I would
22:26
really encourage you guys to take a look
22:28
and find some way of adding more purpose
22:31
to your business so your business now
22:32
becomes a for purpose business and you
22:35
least I know for us it’s one of the
22:37
things we actually compete pretty
22:39
heavily with Jeff Walker each year on
22:41
trying to be the largest donor to a
22:43
world teacher rate and it’s just kind of
22:46
a fun drive where we have back and forth
22:47
but I think the part that’s so neat is
22:49
here you have two companies actually
22:51
kind of competing to see who can
22:52
actually donate the most I’m just going
22:55
to say like what a fun competition to
22:57
have right like we’re gonna give more
22:59
than you this year oh no you’re not oh
23:00
I’ll give you like that’s cool you know
23:03
it’s cool and one other thing too is
23:05
I’ve heard some people talk smack on
23:06
that like we already touched on publicly
23:09
giving but some people say well then it
23:11
just becomes a gimmick I guess your
23:14
heart should be in the right place right
23:15
like everyone’s heart to be in the right
23:16
place but here’s what I say if there’s
23:18
an entrepreneur that just wants to
23:19
capitalize on this business model for
23:21
market share and their hearts really not
23:23
in the right place but at the end of the
23:25
day they’re feeding children or helping
23:27
veterans or whatever it’s like even if
23:28
their hearts in the wrong place the net
23:30
sum of their action is making the world
23:32
better so who cares like you know let
23:34
people out give each other awesome and
23:37
so you know there’s there’s always
23:39
cynics doesn’t matter what you’re doing
23:40
you can be giving to charity and there’s
23:41
a cynic that says that it’s it’s not
23:43
good for doing so but I love that I
23:45
think that’s freaking rad and and I’m
23:47
proud of you guys for doing that because
23:48
so many people today are just about the
23:50
bottom line and you guys are about you
23:52
know purpose and that’s good oh thanks
23:55
we have a lot of fun with it okay guys I
23:57
really hope that you’ll take it to heart
23:58
here and take a look at your business
24:00
find some way whether it’s a cash
24:02
donation that’s I would think if you can
24:05
find it more than just cash donation
24:06
that’s I know for us we actually are
24:08
taking actually 10 to 10 business owners
24:13
to Africa this time Russell myself and
24:16
nine others are going out to see the
24:19
schools that are actually being built
24:21
and spend time together out there and I
24:23
could say it’s been really kind of fun
24:24
for me as I take a look at I’ve had the
24:26
opportunity of going on a lot of
24:27
different trips like
24:28
these you know were talking about you
24:30
know Mexico and I I take my boys down
24:33
every once a year basically down Mexico
24:35
and we work in a basically a medical
24:38
clinic and it’s been a ton of fun for
24:40
them to see a different experience and
24:41
so I’d encourage you guys not only to
24:43
use this in your business and again we
24:45
obviously your own personal life is what
24:47
you guys decide to do but take a look
24:48
and find out different ways that you can
24:50
enhance the lives of other people and I
24:52
know Cole you know we’re talking about
24:53
other things you’re doing personally
24:55
outside I think that’s amazing and
24:57
really super cool but just realize guys
24:59
in your business the whole idea here is
25:02
have purpose and at least I know for us
25:04
it makes our business that much more fun
25:07
it really I’m sure you probably seen the
25:09
same thing cool just we actually have a
25:10
lot more fun in our business knowing
25:12
that part of what we’re doing actually
25:14
is helping and benefiting the lives of
25:15
other people well we can go over the the
25:18
pros of doing this all day long but yeah
25:21
it’s a ton of fun and good for you
25:22
taking a kid down to Mexico I have an
25:24
orphanage in Mexico so I lived there
25:26
when I was in that season of trying to
25:28
figure myself out after the girlfriend
25:29
broke up me which by the way that was an
25:31
open loop she became my wife so I got
25:33
her back by the way ah
25:35
so she dumped me I had to take a year
25:38
off to grow up I came back and married
25:40
her but but yeah so I won that one but
25:43
but while I was down there starting
25:45
orphanage so Mexico is is near and dear
25:47
to my heart so I appreciate that you go
25:48
down there Thanks well again Coe I
25:50
appreciate your time today and it
25:52
appreciates your all that you do and the
25:55
message that you’re getting off the
25:56
world I think again how they work is you
25:58
guys take a look at a ten thrive calm
26:00
Cole’s been a great friend of us here at
26:03
clickfunnels is an avid user it works
26:06
with us and things and I I really hope
26:08
that you guys if nothing else you listen
26:09
to this podcast you find some way of
26:11
really adding a for purpose to your
26:14
business so call any party word before
26:16
wrap things up here no I think we’ve
26:19
covered it I would just reiterate what
26:21
you just said I would encourage people
26:23
to you know from the unromantic place
26:25
look at a for-purpose business model as
26:27
as an emerging business model right that
26:30
it’s you know you want to be an early
26:31
adapter and be the first to take your
26:33
product or service to market with this
26:34
and then from the Unruh mode or
26:36
unromantic spot you know let’s although
26:38
we don’t like to talk about our
26:39
mortality and death that day comes for
26:42
all of us
26:42
at my funeral no one’s going to talk
26:44
about my cars my houses or my vacations
26:46
I want them to be fighting over the
26:47
microphone to talk about the meaningful
26:49
impact I’ve made with the time and
26:51
resources I had and I think that
26:52
resonates with all of us and so instead
26:55
of going out getting so rich some day
26:57
that you can just spend the rest of your
26:58
life gaming back I think this is a cool
27:00
way to be able to give back along the
27:01
way and make this make a massive impact
27:04
man I love it
27:06
thanks so much girl I appreciate your
27:08
time today but thanks remedy thanks for
27:10
listening a puddle hacker radio podcast
27:12
if you’d like to be notified anytime we
27:14
release a new episode just subscribe
27:16
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27:27
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