Coronavirus: How Your Business Can SURVIVE this Pandemic

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YouTube Transcript: English (auto-generated)

00:00

hey hey what’s up everybody welcome to

00:03

Saturday I hope you guys were pumped to

00:05

be here I’m gonna wait for few minutes

00:07

while we’re getting everybody to get on

00:08

but we’ve got a lot of fun stuff talk

00:09

about its last couple days we posted on

00:12

Facebook Instagram Twitter everywhere

00:15

for you guys to ask me your q and A’s

00:17

what questions you had about all sorts

00:19

of stuff marketing business living in a

00:21

corona age and much other stuff and so

00:23

I’ve got the questions here and I got

00:24

answers and it’s gonna be a lot of fun

00:26

so I’m pumped to be hanging out with you

00:27

guys today and I’m going through some of

00:29

this stuff and so that’s kind of the

00:31

that’s kind of the game plan and it

00:33

should be it should be a good time so

00:36

while waiting for him to jump on here’s

00:37

how you guys are doing how he is all

00:39

surviving this last two weeks I feel

00:43

weird because I’ve been going live with

00:44

you guys every single day talking about

00:45

the book launch and everything else like

00:46

that but I’m taking a break from my

00:48

regularly scheduled programming to talk

00:50

about some other stuff and so that’s

00:53

kind of game plan hopefully guys are all

00:54

doing well we’re doing pretty good

00:56

overall I think it’s been probably the

00:58

hardest on our kids they especially one

01:01

of our kids is so social who wants to be

01:03

out talking and being with friends and

01:05

we’ve like such bad you know like the

01:07

bad guys not allowing them to because of

01:09

you know the whole quarantine thing so

01:12

anyway we have fun this morning playing

01:15

them all and we’re gonna play them here

01:16

a little bit as well so anyway excited

01:19

be hanging out with you guys today

01:20

and I said this is not gonna be talking

01:22

about the book today although if you

01:23

haven’t got a copy of your book yet you

01:25

still go to traffic seekers calm but

01:26

that’s not the point today today I’m

01:28

gonna do some QA and so I got a bunch of

01:31

questions you guys been submitting you

01:32

spitted them we’ve got questions coming

01:33

in from Twitter from Facebook from

01:35

Instagram even LinkedIn which I don’t

01:37

know how to login LinkedIn but there’s

01:39

questions completed as well and so I’m

01:40

gonna go through these with you guys

01:41

today

01:42

which should be a lot of fun so before

01:44

we go into that though um I’ve got three

01:46

things I wanna talk about I think

01:47

hopefully will help because I know we’re

01:49

still in such a time where people are

01:50

just not sure what to think and they’re

01:53

nervous

01:53

and I get it in fact today I was just

01:56

you know getting messages from a lot of

01:58

companies I normally go to all time they

02:00

like hey we’re setting our doors at

02:01

least for the next foreseeable future

02:03

and we’re hopefully we come back we’ve

02:04

no idea if we’ll be back or not and it’s

02:05

like oh like that feeling of just like

02:07

it’s it’s scary and so um I want to give

02:11

you some some peace and some hope and

02:13

and some understanding and and hopefully

02:16

help you guys feel comfortable with with

02:18

whatever the worst case scenario might

02:19

be so that said I got three things a

02:22

quote and then we’re going to QA that’s

02:23

not like fun alright that’s the game

02:25

plan so I’m gonna start with a three

02:26

things so number one I had a friend a

02:28

couple years ago dr. Chad Walter in fact

02:30

I think I’ve mentioned him in almost all

02:31

books Chad’s a great guy and I remember

02:34

one time after he had started his

02:37

chiropractic practice he had been

02:39

working for a while it was just not

02:40

going very well and his point was about

02:42

to just implode a memory called me that

02:44

night and he was like he’s like I’m in a

02:46

bad spot I need help and I’m okay I can

02:48

hope it’s like he’s talked about yeah

02:49

sure so I went over to his practice and

02:51

we sat down and I think he was waiting

02:53

for me back all right Chad here is the

02:54

magic secret if you apply this said

02:56

secret to your business you will be a

02:58

bajillion air and everything will go

02:59

away as I listened to him longer longer

03:01

longer I could tell by the way he was

03:03

talking that he was so scared of what

03:06

could happen that it froze him from

03:08

moving forward okay and I’m sure that a

03:10

lot of you guys are not sparring yeah

03:11

well you’re like you’re so scared what

03:13

could possibly happen that you’re scared

03:15

to move forward right let me just feel

03:16

that way around Pierce and it’s okay if

03:18

you do like that’s the total normal

03:19

human response like that’s not something

03:21

to be ashamed of or anything like that’s

03:22

how that’s you know all of us will get

03:25

that myself included and as I started

03:28

listening to Chad that night and I’m

03:30

spending at what kind of advice can I

03:31

give him I asked him I said look for you

03:34

to be able to move forward you have to

03:35

be completely okay with the worst-case

03:37

scenario you gotta be able to look at

03:38

that and be like look at its directly I

03:40

say that’s the worst-case scenario I’m

03:42

okay with that so I asked him I said

03:43

what’s what’s the worst-case scenario if

03:45

your practice fails and and I remember

03:47

off the top of my head all the stuff he

03:48

said but you said things like off I did

03:50

I have to lose my house and I have to go

03:52

bankrupt and then like you know what my

03:54

well my family think what my in-laws

03:56

think who the other chiropractors think

03:57

about me and like you started going

03:58

through all the things and so we sat

03:59

down with a pad of paper it’s okay all

04:01

the worst-case like worst-case to write

04:02

those things down write him down write

04:03

him down

04:04

we looked at them all and then we

04:05

started going through this okay is that

04:07

really that bad okay I think a lot of

04:08

times we have the worst case scenario

04:10

right into our heads and there’s little

04:11

pieces and it seems so alive and vibrant

04:13

there I go huh

04:13

and so we try to ignore it but this way

04:15

it forces you to write it down you write

04:17

it down right in worst case scenario

04:18

does that actually look like and then

04:19

you got a look at that directly in the

04:20

eyes and be like I’m okay with that

04:22

and we started going through his list

04:23

one at a time I okay worst case near you

04:25

lose your house

04:26

why is that such a big deal it’s like

04:27

well let my house like yeah but like

04:28

there’s tons of houses like usually get

04:29

anyone like like would you be okay if

04:32

you had to get me now so they get my

04:34

okay water up the next thing we went

04:35

through thing by thing by thing and um

04:37

and after got through all of them he was

04:39

like oh my gosh like I kept in my head

04:41

it was such a big deal if I lost all the

04:42

stuff and reality it’s not that big of a

04:44

deal like I’d be okay and soon as he

04:46

became completely okay with the

04:48

worst-case scenario it was like his

04:49

HIPAA handcuffs broke off his hands now

04:51

he was able to move forward because he

04:53

could risk and if you risked and failed

04:54

it didn’t matter anymore because he was

04:55

okay with the worst-case scenario so if

04:57

all you guys first thing I would tell

04:59

you is like you got to figure out what

05:00

is your worst case scenario and you

05:01

gotta be able to look at it like it

05:03

easily written down so you can see it

05:04

look at it and say I’m okay with number

05:06

one I’m okay tooth number two I will

05:07

cave is number three and as soon as you

05:09

do that it’ll unlock you the fear unlock

05:10

the frightening the all those things

05:12

that keep me back and you can start

05:13

moving forward okay so that’s if that’s

05:15

the first thing I want to share guys

05:16

number two right now as you know there’s

05:19

tons of companies that are shutting down

05:21

and which means like the business owner

05:23

who’s risked all their time energy money

05:25

flasks you know however many years are

05:27

losing things the employees those people

05:29

are losing things I think again it comes

05:30

back to this worst-case scenario but the

05:31

worst-case scenario in those situations

05:33

are I have to declare bankruptcy I’d

05:35

lose my entire business I’d lose my

05:36

livelihood and what you guys understand

05:39

and I’m such a big founder of George

05:42

Washington and the founding fathers and

05:43

when they came to this country and they

05:44

start the nation they said the

05:45

Constitution and one of the greatest

05:47

gifts that our founding fathers gave us

05:49

as entrepreneurs with the bankruptcy

05:50

laws I think so many times in our mind

05:52

right off I go bankrupt I lost

05:53

everything I’m like my life is destroyed

05:55

and say no no no you understand these

05:57

were a gift from God a gift from our

05:59

from our founding fathers that they were

06:02

there was given to us so the us as

06:03

entrepreneurs we could try things and we

06:04

could risk and if we failed it wasn’t

06:06

like oh you failed with good luck you

06:08

stuff up in you’re in jail for the next

06:09

50 years of your life like you fail you

06:11

get it clear it’s a it’s a reset you can

06:12

reset and you come back and do it again

06:13

I can’t tell you how many of the hyper

06:15

successful people I know they’ve gone

06:17

through one or two or three different

06:18

bankruptcies that’s why you guys

06:19

understand they’re like because I know

06:21

that there are gonna be so many of you

06:22

guys who go through this process that

06:23

are like it’s the worst case scenario

06:26

it’s gonna happen for some people some

06:27

you guys listen to my voice right now

06:28

we’re gonna go through bankruptcy here

06:29

and lose everything you lose your house

06:30

it’s gonna be like this the scary thing

06:32

and and long as you again one number one

06:34

look at the worst-case scenario I’m back

06:35

I’m okay with that

06:36

and then number two looking at like the

06:38

bankruptcy they look this is a game

06:40

like I’m able to reset and start

06:42

overnight and look at this as a new

06:44

beginning like if you have like

06:45

hopefully you don’t have to hopefully

06:46

the things we’ve been teaching you will

06:47

keep you from that but I want you to

06:48

ever stand that if that has to happen

06:50

it’s okay it’s not the end of the world

06:52

and so that those are the those are the

06:54

first things I want talk about so think

06:55

so many times we’re so scared what could

06:57

happen that we just freeze them into

06:58

anything and I need you guys to unfreeze

07:00

okay your people that you’re serving

07:01

need to your employees your staff your

07:03

community they need you to unfreeze okay

07:05

and so the worst case scenario is

07:07

keeping you from moving forward we need

07:08

to look at that straight in the eye and

07:09

be okay with it be okay with bankruptcy

07:11

go cave losing your house be okay with

07:13

whatever those things are gonna become

07:14

kay with it it’s funny now that you know

07:15

we’ve been in such a positive time for

07:17

since the last crash and how many people

07:19

how many entrepreneurs you know who like

07:21

man you know 2008 I got destroyed lost

07:24

everything last my house it was the

07:25

worst most painful thing ever but I

07:27

became smarter I reinvented myself I

07:29

learned more and I built this amazing

07:30

company over here right the same store

07:32

is gonna be happy now okay if you want

07:34

the happy ending you got to go through

07:35

the turmoil you guys if you’ve gone

07:36

through any of my books or my training

07:37

you know the hero’s journey we’re in the

07:39

middle of it right we’re going through

07:40

the the journey of transformation right

07:41

now and now is the time for all of us to

07:43

chart transforming right it’s time for

07:45

to become better become smarter become

07:47

the people we need to be to be able to

07:48

serve our to serve our communities so

07:50

alright last thing I want to share

07:52

before going to queue nays I actually

07:54

heard Rachel and Dave Hollis on their

07:56

podcast shared this quote and I was like

07:58

this is amazing and I found it post on

07:59

my personal Facebook wall but I want to

08:01

read you guys as well because this

08:03

should give you peace it did for me at

08:04

least I read I was like huh alright and

08:07

it was just like this this release so I

08:09

want to give this to you guys is the

08:10

gift and then we’ll move into Q&A Kevin

08:13

so here’s the guest this is from CS

08:14

Lewis and this was during 1948 so was

08:18

the peak of that World War 2 the atomic

08:21

bombs all that stuff right and so they

08:24

were living this a bomb the atomic bomb

08:25

age and everyone was freaked out and

08:27

scared to death to do anything again

08:28

they were locked up cuz they think I

08:29

like if a bomb explodes we all die and

08:32

this is a quote from CS Lewis who by the

08:33

way CS Lewis is the man K Simmons not

08:36

sure but he is amazing so this is the

08:38

quote he said speaking about his time

08:40

his age and I want you to listen to this

08:43

was ears of like this is like my time is

08:45

different but man it’s the same okay so

08:47

here we go

08:48

alright from CS Lewis it’s called on

08:52

living in an atomic

08:53

all right in one way we think a great

08:55

deal too much about the atomic bomb

08:57

insert coronavirus how are we how are we

09:00

supposed to live in atomic age

09:01

I’m attempted I’m tempted to reply why

09:04

as you would have lived in the 16th

09:06

century when the plague visited London

09:07

almost every year whereas you would have

09:08

lived in the Viking Age when the Raiders

09:10

from Scandinavia my land and cut your

09:12

throat any night or indeed as you were

09:13

already living in an age of cancer and

09:15

ages syphilis in the age of paralysis

09:16

and age of air raids an age of railroad

09:18

railroad accidents an age of motor

09:20

accidents in other words do not let us

09:22

begin by exaggerating the novelty of our

09:24

situation believe me dear sir/madam you

09:27

and all whom you loved were already

09:28

sentenced to death before the atomic

09:30

bomb was invented insert coronavirus

09:32

before the chromis fires was invented

09:33

and quite a high percentage of us were

09:35

going to die in unpleasant ways we had

09:37

indeed one very great advantage of our

09:39

ancestors and aesthetics but we but we

09:42

have that still it is perfectly

09:44

ridiculous to go about whimpering and

09:45

drawing long faces because the

09:46

scientists have added one more chance of

09:48

painful and premature death to the world

09:50

which already bristled with such chances

09:52

in which death itself was not a tense at

09:54

all but a certainty this is the first

09:56

point to be made and the first action to

09:57

be taken is to pull ourselves to pull

10:00

ourselves together if we’re going to be

10:01

destroyed by an atomic bomb

10:03

or by a coronavirus let that bomb come

10:05

when it let that bomb I let that bomb

10:08

when it comes fine it’s doing sensible

10:10

and human things praying working

10:12

teaching reading listening to music

10:13

bathing the children playing tennis

10:15

chatting to our friends over a pint and

10:17

a game of darts not huddled together

10:18

like frightened sheep and thinking about

10:20

bombs they may break our bodies microbe

10:22

can do that but they meat but they need

10:24

not dominate our minds oh I got chills

10:27

again what that’s the best quote you

10:30

guys have ever heard it is amazing so I

10:33

hope you guys read that if you search CS

10:35

Lewis living on atomic age you can find

10:37

it you can read you can print out read

10:38

to your family or to kids if you got my

10:40

personal Facebook profile not my

10:41

business one but like my personal like

10:43

russell brunson i posted on the wall

10:44

there you can see it there copy and

10:46

paste it share it please like the more

10:49

like this is the kind of messaging that

10:50

people need to be hearing right now not

10:51

the garbage is that supposing I had

10:53

supposed in the news I have no idea know

10:55

how to listen to the news so yeah

10:57

anyways should I read it like with the

10:59

coronavirus in there Marie one more

11:01

times the coronavirus in there in one

11:02

way we may think of a good in one way we

11:05

think a great deal too much of the

11:06

coronavirus

11:07

how are we to live in a coronavirus age

11:08

I’m tempted to reply why as you were to

11:10

lived in the 16th century when the

11:12

plague visited London almost every year

11:13

whereas you would have lived in the

11:14

Viking Age when Raiders from Scandinavia

11:16

might land and cut your throat a night

11:17

or indeed as you are already living in

11:19

the age of cancer at age of syphilis an

11:21

age of paralysis an age of air raids an

11:22

age of railroad accidents of car

11:24

accidents of one of the other things

11:27

were dealing with an agent motor

11:28

accidents in other words we do not let

11:30

us begin by exaggerating the novelty of

11:31

our situation believe me dear sir dear

11:33

madam you and all whom you love are

11:35

already sentenced to death before the

11:36

coronavirus was ever invented and quite

11:39

a high percentage of us were gonna die

11:40

an unpleasant ways anyway we had indeed

11:42

one very great advantage of our

11:43

ancestors and aesthetics but I say

11:46

penicillin died earlier but we have that

11:48

still it’s pretty ridiculous to go about

11:50

whimpering and drawing long faces

11:51

because the scientists of that had one

11:52

more chance of a painful and premature

11:54

death to the world which already

11:56

bristled with such chances and in which

11:58

death itself was not a chance at all but

11:59

a certainty this is the first point to

12:02

be made and the first action to be taken

12:03

is to pull ourselves together if we’re

12:05

gonna be destroyed by the coronavirus

12:07

let that buyers come what when it comes

12:09

find is doing sensible and human things

12:11

preying working teaching reading

12:12

listening to music baiting the children

12:14

playing tennis chatting with our friends

12:16

over pint and game of darts not huddled

12:18

together like frightened sheep thinking

12:19

about Corona about viruses they may

12:21

break our bodies a microbe can do that

12:23

but they cannot dominate our minds oh so

12:25

good

12:25

CS Lewis talkies the man alright hope

12:28

they give you guys some faith and some

12:29

hope to keep on going today okay you

12:31

guys right Kuhn a time so I got a bunch

12:32

of Q days they’ve came in about all

12:34

sorts of stuff from twitter facebook

12:36

Instagram and LinkedIn so my team went

12:38

through a bunch of them found us and

12:40

they’re their favorite ones someone her

12:41

dance from lab right now with you guys

12:42

if you’re okay with that he has okay if

12:44

I were delivered I’ll make sure so I can

12:45

go back to bed use aka over-deliver

12:48

everyone’s cool alright if you’re ok

12:50

with that

12:50

I’m in ok here we go question number one

12:52

from Twitter this is from at Manuel

12:54

Marcy no he says I know you said it’s

12:56

sales funnels work for any niche product

12:58

or business but according to your

12:59

experience what would you give your top

13:01

5 niches where you can skyrocket sales

13:03

doing correctly of course thanks in

13:04

advance

13:04

ok the sell stones work in all

13:06

businesses but what are the best ones ok

13:08

this is really simple

13:09

when I look at businesses as the whole I

13:11

break down a couple things right it’s

13:12

like there’s businesses like on the top

13:14

and it breaks down to a couple of

13:15

minutes there’s there’s like the product

13:17

based businesses like people sell them

13:19

products and there’s like this serve

13:21

based business which people selling

13:22

services yeah that’s a first the first

13:25

tier I said of all businesses you

13:27

selling the product you sell your

13:28

service then underneath that it breaks

13:29

down like ok you’re selling product is

13:31

it information products is it physical

13:33

products is it you know whenever I have

13:36

a couple types of products and services

13:37

what kind of services is it a software

13:40

as a service right click follows a

13:41

software as a service is it a service

13:44

like you’re a dentist or chiropractor is

13:45

a service like your financial planner

13:47

right it goes from there right and so

13:49

for me it’s like if you if you really

13:51

want to look at like what business would

13:52

work best for sales funnel it starts the

13:53

baby in right works for any business

13:54

selling a product any business selling a

13:56

service ok boom and go one level deeper

13:58

ok what types of products physical

14:00

products info products supplements you

14:03

know plug-in the types of products it

14:04

works very good that tier as well and

14:05

then same services you go on to tiered

14:07

lower software’s of service services the

14:10

service dentist chiropractor home

14:13

cleaner financial planner I get

14:15

everything right like that here it works

14:16

as well now the the yeah and again I

14:19

think it works for all types of

14:20

businesses but it’s going in looking at

14:22

that way they’re going to tear down and

14:23

tear down and maybe there’s some

14:24

subversion of like services financial

14:28

planner services or financial you know

14:30

restaurant services and then like this

14:32

weird thing that doesn’t work it’s maybe

14:33

it gets harder to work you know down

14:35

deeper in the in the thing but honestly

14:40

it doesn’t they gets easier actually

14:41

further deeper yet so anyway I think

14:45

that’s understanding that like the

14:46

niches matter less as much as like the

14:49

products and services as far as like

14:50

what niches work the best

14:51

if niches that have people that are

14:53

willing and able to spend money that’s

14:55

the key guys understand a lot of times

14:57

people are willing to spend money right

14:58

but they’re not able like the ruling

15:00

like I’ve been bribed a friend who

15:01

launched a video game course to the

15:02

teenagers and you know all these kids

15:04

who were they were willing to spend

15:05

money they wanted to buy that thing but

15:07

they weren’t able didn’t have money

15:09

right or the flipside that is people who

15:10

are who are able to buy something but

15:12

they’re not willing ok one of my friends

15:14

Joel or way he came during the inner

15:16

circle he was selling coaching to if I

15:20

remember I tell you engineers and

15:21

engineers were able to buy they had the

15:24

money but they were not willing to buy

15:25

for coaching they did not want to coach

15:27

right like they this just a different

15:28

mindset of a person so the best niches

15:30

are inches where people are both willing

15:32

and able to spend money so one of those

15:34

niches

15:34

okay well go and look online what

15:36

where’s commerce happening right now

15:37

right and if you can’t if your I can’t

15:40

find anyone selling something similar to

15:41

this market k means that markets

15:43

probably not willing or able to buy if

15:45

you’re a everybody sell this markets

15:46

like ah yes cuz they’re willing they’re

15:48

able to buy those are usually a better

15:49

spot to start not a worse spot okay

15:51

that’s a great question from Enya manual

15:54

next question from Twitter is from an

15:56

economy spark with everyone at home

15:58

right now is the cost of ads is the cost

16:00

of ads skyrocketing or is offset by

16:02

other industries holding back in the

16:03

moment okay so I’d say this is it

16:06

depends on the market most markets

16:08

layouts the whole ad costs have dropped

16:10

it’s like the big funk okay there’s so

16:12

much fears tons of companies like I’m

16:14

praying to cut my marketing which is the

16:16

dumbest thing it’s like oh no I

16:19

scratched myself let me shut my heart

16:21

off so it doesn’t so I don’t bleed Alec

16:23

if you share your heart off you die like

16:25

you guys realize that right if you just

16:26

like yeah that’s what’s happened when

16:28

you cut your marketing budget but that’s

16:29

the thing people default to cuz right ah

16:30

I’m spending money here I need to cut it

16:32

out it’s like ah don’t cut out the

16:33

lifeblood of your company cut other

16:35

things um in fact there’s a really

16:38

really really good book and I’m gonna

16:40

blank it out right now I bought a copy

16:42

fright everyone my management team to

16:44

start listening to I think Steven Larson

16:46

is one that told me to buy initially but

16:48

this is something I’m looking to Amazon

16:50

to fix I order a Clif Bar talking but um

16:52

now is the time to be cutting like the

16:54

UH essential things don’t be cutting the

16:55

things that that are like what you need

16:59

you know I mean like marketing is what

17:00

you need well blend your company’s what

17:02

you need okay the book is called double

17:04

your profits in six months or less

17:06

Cynthia ways to cut costs Oh seventy

17:10

ways to cut costs and your profits in

17:11

six months or less um I’m on my phone

17:14

and my iPad here I’m taking Instagram

17:15

over there first Instagram here you go

17:17

that’s what the book looks like highly

17:19

recommend reading it you send me eight

17:20

things to cut cost and it’s not cut your

17:22

advertising budget okay so if you’re

17:24

right freaking out right now I’ll go

17:25

read that book here you go there’s the

17:27

book it’s called seventy double your

17:29

profits go read that book and let me

17:31

show you the right things cut not the

17:32

wrong things how to make sure you’re not

17:34

doing dumb things it’s your business for

17:35

you and good things but add cost have

17:37

dropped I talked to her mo see her Moses

17:38

at his ad Koster down 6x6 hundred times

17:40

cheaper than the word before so now is

17:43

definitely the time I think to start

17:45

buying

17:46

that he just can’t sell all right don’t

17:49

cut the marketing all right so those are

17:50

my those my question the Twitter now

17:51

we’re moving over to the book of phases

17:53

so Facebook questions coming in alright

17:55

so the first ones from in Shona lore

17:56

Laraine Thank You Shauna says what is

17:59

your current personal KPIs in this new

18:01

stay at home world so you can be the

18:02

best version of yourself for others in

18:04

your business and how do you measure

18:05

your proficiency if that’s the word with

18:07

your personal development KPIs

18:08

okay good question so in my business

18:11

like we had certain kpi’s we’d always

18:12

focus on right and one of my kpi’s is

18:15

always like how many people everyday are

18:16

joining our list we’re always looking at

18:17

how many people every day or any

18:19

clickfunnels right like those are our

18:20

KPI so we’re looking at we’re focusing

18:22

right now and parse least because I’m in

18:24

the middle of a book launch one of my my

18:27

biggest KPI is just like like how many

18:29

people can I talk to you about the book

18:31

right now right like that’s my big thing

18:33

so right now I’m doing tons of podcast

18:35

interviews Facebook live she’s probably

18:36

seeing some of them and if you’ve seen

18:38

like two or three means if every two or

18:39

three you see I’ve done ten other ones

18:40

that you haven’t been able to see right

18:42

so we’re my biggest things like I gotta

18:44

get excuse me a message out for as many

18:47

people as possible especially now that

18:48

everyone’s at home people who typically

18:50

were too busy view interviews are now

18:51

just in the home like oh sure and I’m

18:53

the same way I couldn’t do interviews

18:54

for years like last time I did in the

18:56

interviews was the experts secrets book

18:57

launch like three years ago

18:58

and right now I’ve got a little more

19:00

time so I’m doing tons more interviews

19:02

and things like that and so I think

19:03

that’s the big thing that might keep you

19:04

guys how many people can’t get in front

19:05

of every single day you know fighting in

19:07

front of if I knew five interviews and

19:08

interviews got a thousand people you

19:10

know seize the first day or 5,000

19:12

whatever the number is that’s kind of

19:15

I’m looking at personally my own

19:16

personal self I also think that like for

19:18

all of us right now who are leaders who

19:20

have a following I think going live

19:21

daily is so essential right now people

19:24

slip back so quickly into like the fear

19:26

mindset and it’s like they need you to

19:27

step up and talk to keep themselves out

19:29

of fear or else fears in the freeze

19:31

month I haven’t talked about when we

19:32

first began this party so alright that’s

19:36

from Shauna thank you bro all right next

19:37

Facebook questions from Richard Peter

19:39

Hardy he’s starting an online business

19:41

from scratch was the best advice for

19:42

getting started and growing really

19:44

really fast all right the best advice

19:46

and and one of my friends yesterday he’s

19:50

potentially lost his job and he’s like

19:52

can I get on a call a few so gonna cost

19:54

me we started looking and he’s got a

19:55

bunch of business ideas I was like the

19:56

first thing is you have to got like one

19:57

business entrepreneurs are problems

20:00

try to figure out five or ten or twelve

20:01

like there’s more opportunities we can

20:02

handle first of all it is what kind of

20:04

what’s the actual business you want to

20:05

be in number two is do you have access

20:07

to the customers that you need okay

20:11

that’s that’s the thing I used to always

20:13

build companies right build the product

20:15

or service and go try to find customers

20:16

and when I did it that way I would I

20:19

would have success maybe one out of

20:20

every five or six times now and I build

20:23

a business I go and I find the traffic

20:24

source first and if I can find it then I

20:26

go and build a company around it right

20:28

and so I figure out like what do I want

20:29

to do and then I would stop and say okay

20:30

let me go find the traffic sources like

20:32

where are they okay and so I go and I go

20:34

to the podcast stretch I find every

20:36

single podcast like hey are like can I

20:38

get on podcasts to get in front of my

20:40

the the people that someday would buy

20:41

this thing I might then thinking about

20:42

creating can it make the list and then

20:44

immediately I start getting all the

20:45

podcast host then I go to Facebook who

20:47

are all the people have already

20:47

congregated my dream customers and can I

20:50

find those people if I can’t find these

20:51

people on Facebook Instagram YouTube

20:53

podcasting these four different channels

20:54

I’m not going to build a business I need

20:56

to know that when those product or

20:57

service is done these are the things I

20:58

mean this is where the traffic’s didn’t

20:59

come from immediately and that’s not to

21:01

be focusing on to make sure my business

21:02

is successful right a legate which by

21:04

the way not I’m going to plug my book

21:06

and or anything but if I was to plug my

21:07

book it’s all we talk about here in

21:09

traffic secrets so I just putting it out

21:10

there it’s free traffic secrets not calm

21:12

but I don’t talk about right now this is

21:15

not about traffic secrets but that’s

21:17

what I be doing I’d be looking like

21:18

where the customers that I find those

21:20

people and then build products or

21:21

services that those customers actually

21:23

want when the other big problems we have

21:24

entrepreneurs we create what we want

21:26

that’s not how it works the market

21:28

response to figure out what do you get

21:31

paid based on figure out what the market

21:32

wants and then and that’s the big secret

21:34

right so it’s like I always tell people

21:36

like there’s there’s two things you got

21:38

to figure out when you go into a new

21:39

market or you started business it’s the

21:41

what now what are you selling not not

21:43

what do you want to sell what does the

21:45

market wanna buy it what are you selling

21:46

then the market wants to buy and then

21:48

how are you selling it me how is like

21:49

what’s the funnel you’re gonna use like

21:50

is it a webinar is it as a high ticket

21:52

is the phone calls that you know the

21:54

what now and a lot of times to fair like

21:56

what to sell but know how like for

21:58

example arms click funnels we knew what

21:59

we knew what it was we created it so we

22:01

knew what to sell but I’m trying to sell

22:03

and it didn’t work okay some units for

22:04

the story the first funnel fought second

22:06

final flop third fourth fifth and the

22:08

sixth funnel

22:08

hit the six funnels I figured out the

22:10

how we had to what but they would figure

22:12

out the how

22:13

and boom if you got how for a clip

22:15

photos in from zero to two comma Club in

22:17

a week for most people it’s like you

22:19

know when you got the what and how right

22:20

because when you do your business

22:22

boom and and for most people it’s not

22:24

gonna be a week but it goes fast send if

22:27

you have the wasn’t how it explodes fast

22:29

and so that’s the biggest thing you

22:30

gotta be figure and I was like what does

22:32

the market actually want and then how do

22:33

I sell it to that market what now

22:35

and I first have to get like where is

22:36

the market at so find those people find

22:38

the congregation what do they actually

22:39

want and how about I sell it when you

22:41

got that out boom it explodes fast

22:44

somebody I create a lot of offers I

22:46

don’t be scared like the first one

22:47

didn’t work yeah I got like I I did a

22:49

lot of I did a lot of a lot of versions

22:53

of clickfunnels before it took off I did

22:55

a lot of I think 120 some odd funnels

22:58

before the click funnels fun like just

22:59

different products different services

23:00

try figure out what is the thing people

23:02

want and each one had different levels

23:03

of success basically just putting out a

23:05

lot of offers and a lot of times you

23:07

don’t have to like your audience doesn’t

23:08

say yes to the offer right now alright

23:10

it’s like hey I’m thinking about putting

23:11

it together a live virtual event or to

23:13

bring in like 30 speakers when we do

23:15

this thing I’m like I’m just curious for

23:16

those who follow me I would you be

23:17

interested in some of that if I put it

23:18

together sit would you would you jump on

23:20

would you be willing to pay for

23:21

something like that and ask your

23:22

audience and if they come back in just

23:24

crickets and they say no big all right

23:25

Neverland in fact this is cool I heard a

23:27

great Davis with my old old school

23:29

buddies from last ten years great

23:31

marketer and he posted something white

23:33

two or three weeks ago on his Facebook

23:34

page he said he said a lot of people

23:36

think that I have new offers every

23:38

single week he’s like I don’t I do I

23:39

post offers every week like hey I’m

23:41

think about doing this and putting

23:42

together this he’s like the majority of

23:44

them I never do cuz nobody ever comes in

23:46

there they don’t ever come and like

23:47

actually buy the nobody raised their

23:50

hand and gives me money so I don’t ever

23:51

do him he’s like so why you think I’m

23:52

too much stuff like you do it if I’m

23:54

telling her I’m 60 I’m just putting it

23:55

out there and if it the idea doesn’t

23:57

take then I just leave it alone

23:58

and and I try another idea he’s like I’m

24:01

only like one out of ten of these things

24:02

I’m putting out there do I ever actually

24:03

create because I’m waiting to find out

24:04

what the market wants before I create it

24:06

oh great very very smart all right next

24:10

question for Facebook this is from

24:12

Shannon Smith Scott and I have not

24:13

actually pretty read these questions so

24:15

we could we could bump into one that

24:17

could be a nightmare for me so watch in

24:19

case I had crashed and burned all right

24:20

Shauna Shauna Shannon Smith Scott is it

24:23

better to use OFAC to get already stout

24:27

Oh like what’s Ohio fac-1 funnel my

24:29

challenge is the better ds1 funnel my

24:31

challenge to to get already established

24:33

but currently unsuccessful business to

24:35

thrive or start a new business with a

24:37

bang

24:37

ok so you got a lot of using about the

24:38

one funnel my challenge so 30-day

24:39

challenge we have people go through to

24:41

figure out their first or the next

24:42

funnel so the question that her

24:44

questions like is it better to use one

24:46

finally challenge my existing business

24:47

is kind of struggling or so I do a new

24:49

business that’s that’s gonna be brand

24:50

new and kind of a shiny object and the

24:53

questions depends there’s so many Marcus

24:57

said 4500 offers are four or five I

24:59

think that’s what I said anyway sorry

25:01

come back all right so uh from one for

25:04

my challenge so the answer is depends if

25:06

you got a business and it’s I mean like

25:09

if you think there’s something there if

25:11

you’re like I said if you got the like I

25:12

know what I have the right product but

25:13

what’s the hey I got the what what’s the

25:15

how how am I gonna actually sell it if

25:16

that’s the thing that’s keeping that

25:17

business being successful go through the

25:19

OFA challenge looking at through that

25:20

lens like how am I gonna sell this

25:22

product I got to figure out that I hooks

25:23

the right stories right offers like all

25:25

that stuff

25:25

figure out the how and blow it up if you

25:27

doesn’t that business like this business

25:28

is dead like the chance of survival is

25:30

almost nothing I don’t know the right

25:31

what so you know like I could figure out

25:33

it up imma I can figure it out by month

25:34

i passionate about it then I would say

25:36

then start something new okay so if you

25:38

have the right what like the right offer

25:40

that I think people want you something

25:41

to sell right then yes you use the OFA

25:43

challenge to amplify that and if you’re

25:45

the one over here is just not working

25:47

nobody’s buying it then go through the

25:48

whoa FA challenge one funnel my

25:50

challenge with with the lens if I can

25:52

create some new from scratch I’m excited

25:54

about that got energy that I’m

25:55

passionate about and if you’re not a

25:57

member of the one funnel my challenge we

25:58

start one every I think about every two

25:59

weeks one funnel wacom hundred bucks

26:02

best under budget overspend and burr

26:04

unless you’re hungry then that’s

26:06

probably better but this would be the

26:07

second best thing you spent hundred

26:08

bucks foot all right

26:09

face the question number four from Jason

26:12

green how do you keep going knowing very

26:14

little are listening to your message

26:16

even though you truly believe is

26:17

positive and important oh good question

26:19

Jason so how do you keep publishing when

26:21

nobody’s listening even though you feel

26:23

like your message is positive important

26:25

so I was lucky when I started my first

26:28

podcast is called the marketing in your

26:30

car podcast which later became the

26:31

marketing secrets podcast was marking

26:33

your car

26:33

and I did it because I was drying my

26:36

business had just collapsed

26:38

I had no more customers like everything

26:40

was it was like the worst time to start

26:41

a podcast I thought I was like I knew I

26:43

got something I need to do something so

26:45

start this podcast I would I would do it

26:46

while I was driving to the office and

26:47

back and I didn’t wanna do a podcast

26:49

initially so we set it up to some my

26:50

crappy little system that didn’t track

26:52

sales or stats or anything we just like

26:54

excuse me set it up I started podcasting

26:56

and three years after I launched my

26:58

podcast I was going live at least three

26:59

times a week for three years and then

27:02

finally like like like you know my

27:04

business failure that turned around and

27:05

sure I’m success again and about that

27:07

time is when we decided to shift it to

27:09

the marketing secrets podcast and so we

27:11

shifted over new system the new system

27:13

tracked ads and show or not tracked as

27:14

tracked downloads and stats and so moved

27:17

it over also I saw him people were

27:18

downloading I was like oh my gosh this

27:19

is so cool and I realized that like if I

27:22

would have seen my stats the first three

27:24

years of me publishing guess what would

27:25

happen I would get depressed I would

27:27

have stopped luckily for me I never saw

27:28

the stats I just kept going and going

27:30

kept going and eventually people found

27:32

me there’s a quote in the traffic

27:34

seekers book now if I’m trying to plug

27:35

it again but if you ever have a chance

27:37

to read it it’s in there it’s a it’s a

27:39

quote of the blog post Nathan berry and

27:42

the blog post the title was endure long

27:45

enough to get noticed and we talked

27:47

about how like a lot of times good TV

27:48

shows or things that are in season two

27:50

or three before you see them right and

27:52

he’s like why is that why is that so he

27:55

said the reason is because there’s so

27:56

much content being published out there

27:57

that um that us as humans we naturally

28:00

wait for the best stuff to rise to the

28:02

top and so part of publishing part of

28:04

its you know there’s two really big

28:06

reasons why our publishing number one is

28:07

for you to find your voice and get more

28:08

comfortable right that’s fighting alive

28:10

on this and talk to for hours or just be

28:11

completely fine because I’ve done this

28:12

so many times like I found my voice I

28:14

feel comfortable I know my stories and

28:15

no you know anything like I found my

28:17

voice that’s the first reason why you’re

28:19

doing it the second reason is you’re

28:21

doing it long enough to your audience

28:22

can actually find you okay and that

28:25

might be six months might be a year

28:27

might be two years it doesn’t it doesn’t

28:28

matter if you really care about your

28:30

thing it shouldn’t matter you’re just

28:31

talking because you love it and just

28:33

Publishing’s like part of you got to

28:34

publish them promote it right you

28:35

publish it and then share it on

28:36

different places and try to get people

28:37

and like like there’s other things you

28:39

should be doing to try to like boost

28:40

that but but a big part of it is number

28:42

one you find your voice number two

28:43

you’re doing a long enough that people

28:44

can find you and so it’s got it’s

28:45

important to be consistent so don’t get

28:47

discouraged they don’t get down at all

28:49

like I had three years of podcast

28:50

episodes before anyone was

28:52

even listening and that’s okay because

28:54

now guess what they’re listening

28:56

but because I was consistent for an

28:57

extended long period of time all right

28:59

thank you Jason great question all right

29:01

I think it’s the last my facebook

29:02

question couple more Facebook works okay

29:04

next one from Leanne Johnson Polly

29:07

I probably said that wrong sorry in

29:09

advance how to stay the course and feels

29:11

like everything around you is crumbling

29:12

I’ve been able to switch my business

29:13

from brick-and-mortar to online

29:14

virtually in a couple days adding NASA

29:16

value but how do manic panic and fear in

29:18

clients how do you get them to not want

29:19

to cancel do financial fears all right

29:21

couple things number one a lot of them

29:23

are gonna cancel due to financial fears

29:24

that’s okay

29:25

okay doesn’t mean you should go cut your

29:27

you know I got she saw your like all my

29:29

products are free down like ah why would

29:31

you do that because now you just

29:32

crippled yourself and you crippled then

29:34

now they’re expecting freebies to the

29:35

rest of their life they’re gonna strike

29:36

they’re not gonna be successful with

29:37

people right like when your kids try to

29:39

learn to walk and they fall down and you

29:41

just like like pick them up me I go no

29:42

they like you let them figure it out a

29:43

little bit I think that’s part of it

29:46

the other part of it is like if you’re

29:48

not careful you can destroy your own

29:49

business by doing that right like yeah

29:51

you it’s uh it’s like the whole it went

29:55

in the airplane you know and the mask

29:56

comes down it’s like put your own mask

29:57

on first you don’t die before you like

29:58

save your friends cuz you say your

29:59

friends and then you both die right like

30:01

you gotta protect yourself as well it’s

30:02

like I sell those companies are cutting

30:03

the prices make it any free it’s like

30:05

it’s not the right strategy you guys it

30:06

doesn’t serve them and it doesn’t serve

30:08

you especially right now we click phones

30:10

we’ve got four hundred some-odd

30:11

employees all around the world

30:12

everyone’s working from home and if I a

30:14

sudden like cut my my my cost in half

30:16

guess what I gotta lay out half my staff

30:18

which means now I can’t support the

30:19

customers machines everything starts to

30:21

clunk crumbling really really quickly

30:22

okay and it’s very important for us to

30:24

stay the course it’d be okay if you love

30:25

to leave that’s okay they leave they’ll

30:27

come back when they’re when they’re okay

30:28

you gotta be okay with that like that’s

30:29

not that’s not your problem that’s

30:31

that’s their problem

30:32

and you gotta you can try to serve you

30:33

can do things you can you know like like

30:36

whatever you can do but it’s just

30:37

important feel like - you got to be

30:39

consistently doing it that’s that’s a

30:41

big part the other thing about staying

30:45

the course and I shared this two weeks

30:48

ago right at the very first Facebook

30:49

live kind of talking about the

30:50

coronavirus and I’m gonna share a story

30:52

again I’ve shared it so many times my

30:53

team other people but it’s I share

30:56

because it’s true and hopefully this

30:57

picture of this in your head will help

30:59

inspire you but think about

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