YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Get Full Unrestricted Access to the Funnel Hacks System
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.
YouTube Transcript: English (auto-generated)
00:00
hey hey what’s up everybody welcome to
00:03
Saturday I hope you guys were pumped to
00:05
be here I’m gonna wait for few minutes
00:07
while we’re getting everybody to get on
00:08
but we’ve got a lot of fun stuff talk
00:09
about its last couple days we posted on
00:12
Facebook Instagram Twitter everywhere
00:15
for you guys to ask me your q and A’s
00:17
what questions you had about all sorts
00:19
of stuff marketing business living in a
00:21
corona age and much other stuff and so
00:23
I’ve got the questions here and I got
00:24
answers and it’s gonna be a lot of fun
00:26
so I’m pumped to be hanging out with you
00:27
guys today and I’m going through some of
00:29
this stuff and so that’s kind of the
00:31
that’s kind of the game plan and it
00:33
should be it should be a good time so
00:36
while waiting for him to jump on here’s
00:37
how you guys are doing how he is all
00:39
surviving this last two weeks I feel
00:43
weird because I’ve been going live with
00:44
you guys every single day talking about
00:45
the book launch and everything else like
00:46
that but I’m taking a break from my
00:48
regularly scheduled programming to talk
00:50
about some other stuff and so that’s
00:53
kind of game plan hopefully guys are all
00:54
doing well we’re doing pretty good
00:56
overall I think it’s been probably the
00:58
hardest on our kids they especially one
01:01
of our kids is so social who wants to be
01:03
out talking and being with friends and
01:05
we’ve like such bad you know like the
01:07
bad guys not allowing them to because of
01:09
you know the whole quarantine thing so
01:12
anyway we have fun this morning playing
01:15
them all and we’re gonna play them here
01:16
a little bit as well so anyway excited
01:19
be hanging out with you guys today
01:20
and I said this is not gonna be talking
01:22
about the book today although if you
01:23
haven’t got a copy of your book yet you
01:25
still go to traffic seekers calm but
01:26
that’s not the point today today I’m
01:28
gonna do some QA and so I got a bunch of
01:31
questions you guys been submitting you
01:32
spitted them we’ve got questions coming
01:33
in from Twitter from Facebook from
01:35
Instagram even LinkedIn which I don’t
01:37
know how to login LinkedIn but there’s
01:39
questions completed as well and so I’m
01:40
gonna go through these with you guys
01:41
today
01:42
which should be a lot of fun so before
01:44
we go into that though um I’ve got three
01:46
things I wanna talk about I think
01:47
hopefully will help because I know we’re
01:49
still in such a time where people are
01:50
just not sure what to think and they’re
01:53
nervous
01:53
and I get it in fact today I was just
01:56
you know getting messages from a lot of
01:58
companies I normally go to all time they
02:00
like hey we’re setting our doors at
02:01
least for the next foreseeable future
02:03
and we’re hopefully we come back we’ve
02:04
no idea if we’ll be back or not and it’s
02:05
like oh like that feeling of just like
02:07
it’s it’s scary and so um I want to give
02:11
you some some peace and some hope and
02:13
and some understanding and and hopefully
02:16
help you guys feel comfortable with with
02:18
whatever the worst case scenario might
02:19
be so that said I got three things a
02:22
quote and then we’re going to QA that’s
02:23
not like fun alright that’s the game
02:25
plan so I’m gonna start with a three
02:26
things so number one I had a friend a
02:28
couple years ago dr. Chad Walter in fact
02:30
I think I’ve mentioned him in almost all
02:31
books Chad’s a great guy and I remember
02:34
one time after he had started his
02:37
chiropractic practice he had been
02:39
working for a while it was just not
02:40
going very well and his point was about
02:42
to just implode a memory called me that
02:44
night and he was like he’s like I’m in a
02:46
bad spot I need help and I’m okay I can
02:48
hope it’s like he’s talked about yeah
02:49
sure so I went over to his practice and
02:51
we sat down and I think he was waiting
02:53
for me back all right Chad here is the
02:54
magic secret if you apply this said
02:56
secret to your business you will be a
02:58
bajillion air and everything will go
02:59
away as I listened to him longer longer
03:01
longer I could tell by the way he was
03:03
talking that he was so scared of what
03:06
could happen that it froze him from
03:08
moving forward okay and I’m sure that a
03:10
lot of you guys are not sparring yeah
03:11
well you’re like you’re so scared what
03:13
could possibly happen that you’re scared
03:15
to move forward right let me just feel
03:16
that way around Pierce and it’s okay if
03:18
you do like that’s the total normal
03:19
human response like that’s not something
03:21
to be ashamed of or anything like that’s
03:22
how that’s you know all of us will get
03:25
that myself included and as I started
03:28
listening to Chad that night and I’m
03:30
spending at what kind of advice can I
03:31
give him I asked him I said look for you
03:34
to be able to move forward you have to
03:35
be completely okay with the worst-case
03:37
scenario you gotta be able to look at
03:38
that and be like look at its directly I
03:40
say that’s the worst-case scenario I’m
03:42
okay with that so I asked him I said
03:43
what’s what’s the worst-case scenario if
03:45
your practice fails and and I remember
03:47
off the top of my head all the stuff he
03:48
said but you said things like off I did
03:50
I have to lose my house and I have to go
03:52
bankrupt and then like you know what my
03:54
well my family think what my in-laws
03:56
think who the other chiropractors think
03:57
about me and like you started going
03:58
through all the things and so we sat
03:59
down with a pad of paper it’s okay all
04:01
the worst-case like worst-case to write
04:02
those things down write him down write
04:03
him down
04:04
we looked at them all and then we
04:05
started going through this okay is that
04:07
really that bad okay I think a lot of
04:08
times we have the worst case scenario
04:10
right into our heads and there’s little
04:11
pieces and it seems so alive and vibrant
04:13
there I go huh
04:13
and so we try to ignore it but this way
04:15
it forces you to write it down you write
04:17
it down right in worst case scenario
04:18
does that actually look like and then
04:19
you got a look at that directly in the
04:20
eyes and be like I’m okay with that
04:22
and we started going through his list
04:23
one at a time I okay worst case near you
04:25
lose your house
04:26
why is that such a big deal it’s like
04:27
well let my house like yeah but like
04:28
there’s tons of houses like usually get
04:29
anyone like like would you be okay if
04:32
you had to get me now so they get my
04:34
okay water up the next thing we went
04:35
through thing by thing by thing and um
04:37
and after got through all of them he was
04:39
like oh my gosh like I kept in my head
04:41
it was such a big deal if I lost all the
04:42
stuff and reality it’s not that big of a
04:44
deal like I’d be okay and soon as he
04:46
became completely okay with the
04:48
worst-case scenario it was like his
04:49
HIPAA handcuffs broke off his hands now
04:51
he was able to move forward because he
04:53
could risk and if you risked and failed
04:54
it didn’t matter anymore because he was
04:55
okay with the worst-case scenario so if
04:57
all you guys first thing I would tell
04:59
you is like you got to figure out what
05:00
is your worst case scenario and you
05:01
gotta be able to look at it like it
05:03
easily written down so you can see it
05:04
look at it and say I’m okay with number
05:06
one I’m okay tooth number two I will
05:07
cave is number three and as soon as you
05:09
do that it’ll unlock you the fear unlock
05:10
the frightening the all those things
05:12
that keep me back and you can start
05:13
moving forward okay so that’s if that’s
05:15
the first thing I want to share guys
05:16
number two right now as you know there’s
05:19
tons of companies that are shutting down
05:21
and which means like the business owner
05:23
who’s risked all their time energy money
05:25
flasks you know however many years are
05:27
losing things the employees those people
05:29
are losing things I think again it comes
05:30
back to this worst-case scenario but the
05:31
worst-case scenario in those situations
05:33
are I have to declare bankruptcy I’d
05:35
lose my entire business I’d lose my
05:36
livelihood and what you guys understand
05:39
and I’m such a big founder of George
05:42
Washington and the founding fathers and
05:43
when they came to this country and they
05:44
start the nation they said the
05:45
Constitution and one of the greatest
05:47
gifts that our founding fathers gave us
05:49
as entrepreneurs with the bankruptcy
05:50
laws I think so many times in our mind
05:52
right off I go bankrupt I lost
05:53
everything I’m like my life is destroyed
05:55
and say no no no you understand these
05:57
were a gift from God a gift from our
05:59
from our founding fathers that they were
06:02
there was given to us so the us as
06:03
entrepreneurs we could try things and we
06:04
could risk and if we failed it wasn’t
06:06
like oh you failed with good luck you
06:08
stuff up in you’re in jail for the next
06:09
50 years of your life like you fail you
06:11
get it clear it’s a it’s a reset you can
06:12
reset and you come back and do it again
06:13
I can’t tell you how many of the hyper
06:15
successful people I know they’ve gone
06:17
through one or two or three different
06:18
bankruptcies that’s why you guys
06:19
understand they’re like because I know
06:21
that there are gonna be so many of you
06:22
guys who go through this process that
06:23
are like it’s the worst case scenario
06:26
it’s gonna happen for some people some
06:27
you guys listen to my voice right now
06:28
we’re gonna go through bankruptcy here
06:29
and lose everything you lose your house
06:30
it’s gonna be like this the scary thing
06:32
and and long as you again one number one
06:34
look at the worst-case scenario I’m back
06:35
I’m okay with that
06:36
and then number two looking at like the
06:38
bankruptcy they look this is a game
06:40
like I’m able to reset and start
06:42
overnight and look at this as a new
06:44
beginning like if you have like
06:45
hopefully you don’t have to hopefully
06:46
the things we’ve been teaching you will
06:47
keep you from that but I want you to
06:48
ever stand that if that has to happen
06:50
it’s okay it’s not the end of the world
06:52
and so that those are the those are the
06:54
first things I want talk about so think
06:55
so many times we’re so scared what could
06:57
happen that we just freeze them into
06:58
anything and I need you guys to unfreeze
07:00
okay your people that you’re serving
07:01
need to your employees your staff your
07:03
community they need you to unfreeze okay
07:05
and so the worst case scenario is
07:07
keeping you from moving forward we need
07:08
to look at that straight in the eye and
07:09
be okay with it be okay with bankruptcy
07:11
go cave losing your house be okay with
07:13
whatever those things are gonna become
07:14
kay with it it’s funny now that you know
07:15
we’ve been in such a positive time for
07:17
since the last crash and how many people
07:19
how many entrepreneurs you know who like
07:21
man you know 2008 I got destroyed lost
07:24
everything last my house it was the
07:25
worst most painful thing ever but I
07:27
became smarter I reinvented myself I
07:29
learned more and I built this amazing
07:30
company over here right the same store
07:32
is gonna be happy now okay if you want
07:34
the happy ending you got to go through
07:35
the turmoil you guys if you’ve gone
07:36
through any of my books or my training
07:37
you know the hero’s journey we’re in the
07:39
middle of it right we’re going through
07:40
the the journey of transformation right
07:41
now and now is the time for all of us to
07:43
chart transforming right it’s time for
07:45
to become better become smarter become
07:47
the people we need to be to be able to
07:48
serve our to serve our communities so
07:50
alright last thing I want to share
07:52
before going to queue nays I actually
07:54
heard Rachel and Dave Hollis on their
07:56
podcast shared this quote and I was like
07:58
this is amazing and I found it post on
07:59
my personal Facebook wall but I want to
08:01
read you guys as well because this
08:03
should give you peace it did for me at
08:04
least I read I was like huh alright and
08:07
it was just like this this release so I
08:09
want to give this to you guys is the
08:10
gift and then we’ll move into Q&A Kevin
08:13
so here’s the guest this is from CS
08:14
Lewis and this was during 1948 so was
08:18
the peak of that World War 2 the atomic
08:21
bombs all that stuff right and so they
08:24
were living this a bomb the atomic bomb
08:25
age and everyone was freaked out and
08:27
scared to death to do anything again
08:28
they were locked up cuz they think I
08:29
like if a bomb explodes we all die and
08:32
this is a quote from CS Lewis who by the
08:33
way CS Lewis is the man K Simmons not
08:36
sure but he is amazing so this is the
08:38
quote he said speaking about his time
08:40
his age and I want you to listen to this
08:43
was ears of like this is like my time is
08:45
different but man it’s the same okay so
08:47
here we go
08:48
alright from CS Lewis it’s called on
08:52
living in an atomic
08:53
all right in one way we think a great
08:55
deal too much about the atomic bomb
08:57
insert coronavirus how are we how are we
09:00
supposed to live in atomic age
09:01
I’m attempted I’m tempted to reply why
09:04
as you would have lived in the 16th
09:06
century when the plague visited London
09:07
almost every year whereas you would have
09:08
lived in the Viking Age when the Raiders
09:10
from Scandinavia my land and cut your
09:12
throat any night or indeed as you were
09:13
already living in an age of cancer and
09:15
ages syphilis in the age of paralysis
09:16
and age of air raids an age of railroad
09:18
railroad accidents an age of motor
09:20
accidents in other words do not let us
09:22
begin by exaggerating the novelty of our
09:24
situation believe me dear sir/madam you
09:27
and all whom you loved were already
09:28
sentenced to death before the atomic
09:30
bomb was invented insert coronavirus
09:32
before the chromis fires was invented
09:33
and quite a high percentage of us were
09:35
going to die in unpleasant ways we had
09:37
indeed one very great advantage of our
09:39
ancestors and aesthetics but we but we
09:42
have that still it is perfectly
09:44
ridiculous to go about whimpering and
09:45
drawing long faces because the
09:46
scientists have added one more chance of
09:48
painful and premature death to the world
09:50
which already bristled with such chances
09:52
in which death itself was not a tense at
09:54
all but a certainty this is the first
09:56
point to be made and the first action to
09:57
be taken is to pull ourselves to pull
10:00
ourselves together if we’re going to be
10:01
destroyed by an atomic bomb
10:03
or by a coronavirus let that bomb come
10:05
when it let that bomb I let that bomb
10:08
when it comes fine it’s doing sensible
10:10
and human things praying working
10:12
teaching reading listening to music
10:13
bathing the children playing tennis
10:15
chatting to our friends over a pint and
10:17
a game of darts not huddled together
10:18
like frightened sheep and thinking about
10:20
bombs they may break our bodies microbe
10:22
can do that but they meat but they need
10:24
not dominate our minds oh I got chills
10:27
again what that’s the best quote you
10:30
guys have ever heard it is amazing so I
10:33
hope you guys read that if you search CS
10:35
Lewis living on atomic age you can find
10:37
it you can read you can print out read
10:38
to your family or to kids if you got my
10:40
personal Facebook profile not my
10:41
business one but like my personal like
10:43
russell brunson i posted on the wall
10:44
there you can see it there copy and
10:46
paste it share it please like the more
10:49
like this is the kind of messaging that
10:50
people need to be hearing right now not
10:51
the garbage is that supposing I had
10:53
supposed in the news I have no idea know
10:55
how to listen to the news so yeah
10:57
anyways should I read it like with the
10:59
coronavirus in there Marie one more
11:01
times the coronavirus in there in one
11:02
way we may think of a good in one way we
11:05
think a great deal too much of the
11:06
coronavirus
11:07
how are we to live in a coronavirus age
11:08
I’m tempted to reply why as you were to
11:10
lived in the 16th century when the
11:12
plague visited London almost every year
11:13
whereas you would have lived in the
11:14
Viking Age when Raiders from Scandinavia
11:16
might land and cut your throat a night
11:17
or indeed as you are already living in
11:19
the age of cancer at age of syphilis an
11:21
age of paralysis an age of air raids an
11:22
age of railroad accidents of car
11:24
accidents of one of the other things
11:27
were dealing with an agent motor
11:28
accidents in other words we do not let
11:30
us begin by exaggerating the novelty of
11:31
our situation believe me dear sir dear
11:33
madam you and all whom you love are
11:35
already sentenced to death before the
11:36
coronavirus was ever invented and quite
11:39
a high percentage of us were gonna die
11:40
an unpleasant ways anyway we had indeed
11:42
one very great advantage of our
11:43
ancestors and aesthetics but I say
11:46
penicillin died earlier but we have that
11:48
still it’s pretty ridiculous to go about
11:50
whimpering and drawing long faces
11:51
because the scientists of that had one
11:52
more chance of a painful and premature
11:54
death to the world which already
11:56
bristled with such chances and in which
11:58
death itself was not a chance at all but
11:59
a certainty this is the first point to
12:02
be made and the first action to be taken
12:03
is to pull ourselves together if we’re
12:05
gonna be destroyed by the coronavirus
12:07
let that buyers come what when it comes
12:09
find is doing sensible and human things
12:11
preying working teaching reading
12:12
listening to music baiting the children
12:14
playing tennis chatting with our friends
12:16
over pint and game of darts not huddled
12:18
together like frightened sheep thinking
12:19
about Corona about viruses they may
12:21
break our bodies a microbe can do that
12:23
but they cannot dominate our minds oh so
12:25
good
12:25
CS Lewis talkies the man alright hope
12:28
they give you guys some faith and some
12:29
hope to keep on going today okay you
12:31
guys right Kuhn a time so I got a bunch
12:32
of Q days they’ve came in about all
12:34
sorts of stuff from twitter facebook
12:36
Instagram and LinkedIn so my team went
12:38
through a bunch of them found us and
12:40
they’re their favorite ones someone her
12:41
dance from lab right now with you guys
12:42
if you’re okay with that he has okay if
12:44
I were delivered I’ll make sure so I can
12:45
go back to bed use aka over-deliver
12:48
everyone’s cool alright if you’re ok
12:50
with that
12:50
I’m in ok here we go question number one
12:52
from Twitter this is from at Manuel
12:54
Marcy no he says I know you said it’s
12:56
sales funnels work for any niche product
12:58
or business but according to your
12:59
experience what would you give your top
13:01
5 niches where you can skyrocket sales
13:03
doing correctly of course thanks in
13:04
advance
13:04
ok the sell stones work in all
13:06
businesses but what are the best ones ok
13:08
this is really simple
13:09
when I look at businesses as the whole I
13:11
break down a couple things right it’s
13:12
like there’s businesses like on the top
13:14
and it breaks down to a couple of
13:15
minutes there’s there’s like the product
13:17
based businesses like people sell them
13:19
products and there’s like this serve
13:21
based business which people selling
13:22
services yeah that’s a first the first
13:25
tier I said of all businesses you
13:27
selling the product you sell your
13:28
service then underneath that it breaks
13:29
down like ok you’re selling product is
13:31
it information products is it physical
13:33
products is it you know whenever I have
13:36
a couple types of products and services
13:37
what kind of services is it a software
13:40
as a service right click follows a
13:41
software as a service is it a service
13:44
like you’re a dentist or chiropractor is
13:45
a service like your financial planner
13:47
right it goes from there right and so
13:49
for me it’s like if you if you really
13:51
want to look at like what business would
13:52
work best for sales funnel it starts the
13:53
baby in right works for any business
13:54
selling a product any business selling a
13:56
service ok boom and go one level deeper
13:58
ok what types of products physical
14:00
products info products supplements you
14:03
know plug-in the types of products it
14:04
works very good that tier as well and
14:05
then same services you go on to tiered
14:07
lower software’s of service services the
14:10
service dentist chiropractor home
14:13
cleaner financial planner I get
14:15
everything right like that here it works
14:16
as well now the the yeah and again I
14:19
think it works for all types of
14:20
businesses but it’s going in looking at
14:22
that way they’re going to tear down and
14:23
tear down and maybe there’s some
14:24
subversion of like services financial
14:28
planner services or financial you know
14:30
restaurant services and then like this
14:32
weird thing that doesn’t work it’s maybe
14:33
it gets harder to work you know down
14:35
deeper in the in the thing but honestly
14:40
it doesn’t they gets easier actually
14:41
further deeper yet so anyway I think
14:45
that’s understanding that like the
14:46
niches matter less as much as like the
14:49
products and services as far as like
14:50
what niches work the best
14:51
if niches that have people that are
14:53
willing and able to spend money that’s
14:55
the key guys understand a lot of times
14:57
people are willing to spend money right
14:58
but they’re not able like the ruling
15:00
like I’ve been bribed a friend who
15:01
launched a video game course to the
15:02
teenagers and you know all these kids
15:04
who were they were willing to spend
15:05
money they wanted to buy that thing but
15:07
they weren’t able didn’t have money
15:09
right or the flipside that is people who
15:10
are who are able to buy something but
15:12
they’re not willing ok one of my friends
15:14
Joel or way he came during the inner
15:16
circle he was selling coaching to if I
15:20
remember I tell you engineers and
15:21
engineers were able to buy they had the
15:24
money but they were not willing to buy
15:25
for coaching they did not want to coach
15:27
right like they this just a different
15:28
mindset of a person so the best niches
15:30
are inches where people are both willing
15:32
and able to spend money so one of those
15:34
niches
15:34
okay well go and look online what
15:36
where’s commerce happening right now
15:37
right and if you can’t if your I can’t
15:40
find anyone selling something similar to
15:41
this market k means that markets
15:43
probably not willing or able to buy if
15:45
you’re a everybody sell this markets
15:46
like ah yes cuz they’re willing they’re
15:48
able to buy those are usually a better
15:49
spot to start not a worse spot okay
15:51
that’s a great question from Enya manual
15:54
next question from Twitter is from an
15:56
economy spark with everyone at home
15:58
right now is the cost of ads is the cost
16:00
of ads skyrocketing or is offset by
16:02
other industries holding back in the
16:03
moment okay so I’d say this is it
16:06
depends on the market most markets
16:08
layouts the whole ad costs have dropped
16:10
it’s like the big funk okay there’s so
16:12
much fears tons of companies like I’m
16:14
praying to cut my marketing which is the
16:16
dumbest thing it’s like oh no I
16:19
scratched myself let me shut my heart
16:21
off so it doesn’t so I don’t bleed Alec
16:23
if you share your heart off you die like
16:25
you guys realize that right if you just
16:26
like yeah that’s what’s happened when
16:28
you cut your marketing budget but that’s
16:29
the thing people default to cuz right ah
16:30
I’m spending money here I need to cut it
16:32
out it’s like ah don’t cut out the
16:33
lifeblood of your company cut other
16:35
things um in fact there’s a really
16:38
really really good book and I’m gonna
16:40
blank it out right now I bought a copy
16:42
fright everyone my management team to
16:44
start listening to I think Steven Larson
16:46
is one that told me to buy initially but
16:48
this is something I’m looking to Amazon
16:50
to fix I order a Clif Bar talking but um
16:52
now is the time to be cutting like the
16:54
UH essential things don’t be cutting the
16:55
things that that are like what you need
16:59
you know I mean like marketing is what
17:00
you need well blend your company’s what
17:02
you need okay the book is called double
17:04
your profits in six months or less
17:06
Cynthia ways to cut costs Oh seventy
17:10
ways to cut costs and your profits in
17:11
six months or less um I’m on my phone
17:14
and my iPad here I’m taking Instagram
17:15
over there first Instagram here you go
17:17
that’s what the book looks like highly
17:19
recommend reading it you send me eight
17:20
things to cut cost and it’s not cut your
17:22
advertising budget okay so if you’re
17:24
right freaking out right now I’ll go
17:25
read that book here you go there’s the
17:27
book it’s called seventy double your
17:29
profits go read that book and let me
17:31
show you the right things cut not the
17:32
wrong things how to make sure you’re not
17:34
doing dumb things it’s your business for
17:35
you and good things but add cost have
17:37
dropped I talked to her mo see her Moses
17:38
at his ad Koster down 6x6 hundred times
17:40
cheaper than the word before so now is
17:43
definitely the time I think to start
17:45
buying
17:46
that he just can’t sell all right don’t
17:49
cut the marketing all right so those are
17:50
my those my question the Twitter now
17:51
we’re moving over to the book of phases
17:53
so Facebook questions coming in alright
17:55
so the first ones from in Shona lore
17:56
Laraine Thank You Shauna says what is
17:59
your current personal KPIs in this new
18:01
stay at home world so you can be the
18:02
best version of yourself for others in
18:04
your business and how do you measure
18:05
your proficiency if that’s the word with
18:07
your personal development KPIs
18:08
okay good question so in my business
18:11
like we had certain kpi’s we’d always
18:12
focus on right and one of my kpi’s is
18:15
always like how many people everyday are
18:16
joining our list we’re always looking at
18:17
how many people every day or any
18:19
clickfunnels right like those are our
18:20
KPI so we’re looking at we’re focusing
18:22
right now and parse least because I’m in
18:24
the middle of a book launch one of my my
18:27
biggest KPI is just like like how many
18:29
people can I talk to you about the book
18:31
right now right like that’s my big thing
18:33
so right now I’m doing tons of podcast
18:35
interviews Facebook live she’s probably
18:36
seeing some of them and if you’ve seen
18:38
like two or three means if every two or
18:39
three you see I’ve done ten other ones
18:40
that you haven’t been able to see right
18:42
so we’re my biggest things like I gotta
18:44
get excuse me a message out for as many
18:47
people as possible especially now that
18:48
everyone’s at home people who typically
18:50
were too busy view interviews are now
18:51
just in the home like oh sure and I’m
18:53
the same way I couldn’t do interviews
18:54
for years like last time I did in the
18:56
interviews was the experts secrets book
18:57
launch like three years ago
18:58
and right now I’ve got a little more
19:00
time so I’m doing tons more interviews
19:02
and things like that and so I think
19:03
that’s the big thing that might keep you
19:04
guys how many people can’t get in front
19:05
of every single day you know fighting in
19:07
front of if I knew five interviews and
19:08
interviews got a thousand people you
19:10
know seize the first day or 5,000
19:12
whatever the number is that’s kind of
19:15
I’m looking at personally my own
19:16
personal self I also think that like for
19:18
all of us right now who are leaders who
19:20
have a following I think going live
19:21
daily is so essential right now people
19:24
slip back so quickly into like the fear
19:26
mindset and it’s like they need you to
19:27
step up and talk to keep themselves out
19:29
of fear or else fears in the freeze
19:31
month I haven’t talked about when we
19:32
first began this party so alright that’s
19:36
from Shauna thank you bro all right next
19:37
Facebook questions from Richard Peter
19:39
Hardy he’s starting an online business
19:41
from scratch was the best advice for
19:42
getting started and growing really
19:44
really fast all right the best advice
19:46
and and one of my friends yesterday he’s
19:50
potentially lost his job and he’s like
19:52
can I get on a call a few so gonna cost
19:54
me we started looking and he’s got a
19:55
bunch of business ideas I was like the
19:56
first thing is you have to got like one
19:57
business entrepreneurs are problems
20:00
try to figure out five or ten or twelve
20:01
like there’s more opportunities we can
20:02
handle first of all it is what kind of
20:04
what’s the actual business you want to
20:05
be in number two is do you have access
20:07
to the customers that you need okay
20:11
that’s that’s the thing I used to always
20:13
build companies right build the product
20:15
or service and go try to find customers
20:16
and when I did it that way I would I
20:19
would have success maybe one out of
20:20
every five or six times now and I build
20:23
a business I go and I find the traffic
20:24
source first and if I can find it then I
20:26
go and build a company around it right
20:28
and so I figure out like what do I want
20:29
to do and then I would stop and say okay
20:30
let me go find the traffic sources like
20:32
where are they okay and so I go and I go
20:34
to the podcast stretch I find every
20:36
single podcast like hey are like can I
20:38
get on podcasts to get in front of my
20:40
the the people that someday would buy
20:41
this thing I might then thinking about
20:42
creating can it make the list and then
20:44
immediately I start getting all the
20:45
podcast host then I go to Facebook who
20:47
are all the people have already
20:47
congregated my dream customers and can I
20:50
find those people if I can’t find these
20:51
people on Facebook Instagram YouTube
20:53
podcasting these four different channels
20:54
I’m not going to build a business I need
20:56
to know that when those product or
20:57
service is done these are the things I
20:58
mean this is where the traffic’s didn’t
20:59
come from immediately and that’s not to
21:01
be focusing on to make sure my business
21:02
is successful right a legate which by
21:04
the way not I’m going to plug my book
21:06
and or anything but if I was to plug my
21:07
book it’s all we talk about here in
21:09
traffic secrets so I just putting it out
21:10
there it’s free traffic secrets not calm
21:12
but I don’t talk about right now this is
21:15
not about traffic secrets but that’s
21:17
what I be doing I’d be looking like
21:18
where the customers that I find those
21:20
people and then build products or
21:21
services that those customers actually
21:23
want when the other big problems we have
21:24
entrepreneurs we create what we want
21:26
that’s not how it works the market
21:28
response to figure out what do you get
21:31
paid based on figure out what the market
21:32
wants and then and that’s the big secret
21:34
right so it’s like I always tell people
21:36
like there’s there’s two things you got
21:38
to figure out when you go into a new
21:39
market or you started business it’s the
21:41
what now what are you selling not not
21:43
what do you want to sell what does the
21:45
market wanna buy it what are you selling
21:46
then the market wants to buy and then
21:48
how are you selling it me how is like
21:49
what’s the funnel you’re gonna use like
21:50
is it a webinar is it as a high ticket
21:52
is the phone calls that you know the
21:54
what now and a lot of times to fair like
21:56
what to sell but know how like for
21:58
example arms click funnels we knew what
21:59
we knew what it was we created it so we
22:01
knew what to sell but I’m trying to sell
22:03
and it didn’t work okay some units for
22:04
the story the first funnel fought second
22:06
final flop third fourth fifth and the
22:08
sixth funnel
22:08
hit the six funnels I figured out the
22:10
how we had to what but they would figure
22:12
out the how
22:13
and boom if you got how for a clip
22:15
photos in from zero to two comma Club in
22:17
a week for most people it’s like you
22:19
know when you got the what and how right
22:20
because when you do your business
22:22
boom and and for most people it’s not
22:24
gonna be a week but it goes fast send if
22:27
you have the wasn’t how it explodes fast
22:29
and so that’s the biggest thing you
22:30
gotta be figure and I was like what does
22:32
the market actually want and then how do
22:33
I sell it to that market what now
22:35
and I first have to get like where is
22:36
the market at so find those people find
22:38
the congregation what do they actually
22:39
want and how about I sell it when you
22:41
got that out boom it explodes fast
22:44
somebody I create a lot of offers I
22:46
don’t be scared like the first one
22:47
didn’t work yeah I got like I I did a
22:49
lot of I did a lot of a lot of versions
22:53
of clickfunnels before it took off I did
22:55
a lot of I think 120 some odd funnels
22:58
before the click funnels fun like just
22:59
different products different services
23:00
try figure out what is the thing people
23:02
want and each one had different levels
23:03
of success basically just putting out a
23:05
lot of offers and a lot of times you
23:07
don’t have to like your audience doesn’t
23:08
say yes to the offer right now alright
23:10
it’s like hey I’m thinking about putting
23:11
it together a live virtual event or to
23:13
bring in like 30 speakers when we do
23:15
this thing I’m like I’m just curious for
23:16
those who follow me I would you be
23:17
interested in some of that if I put it
23:18
together sit would you would you jump on
23:20
would you be willing to pay for
23:21
something like that and ask your
23:22
audience and if they come back in just
23:24
crickets and they say no big all right
23:25
Neverland in fact this is cool I heard a
23:27
great Davis with my old old school
23:29
buddies from last ten years great
23:31
marketer and he posted something white
23:33
two or three weeks ago on his Facebook
23:34
page he said he said a lot of people
23:36
think that I have new offers every
23:38
single week he’s like I don’t I do I
23:39
post offers every week like hey I’m
23:41
think about doing this and putting
23:42
together this he’s like the majority of
23:44
them I never do cuz nobody ever comes in
23:46
there they don’t ever come and like
23:47
actually buy the nobody raised their
23:50
hand and gives me money so I don’t ever
23:51
do him he’s like so why you think I’m
23:52
too much stuff like you do it if I’m
23:54
telling her I’m 60 I’m just putting it
23:55
out there and if it the idea doesn’t
23:57
take then I just leave it alone
23:58
and and I try another idea he’s like I’m
24:01
only like one out of ten of these things
24:02
I’m putting out there do I ever actually
24:03
create because I’m waiting to find out
24:04
what the market wants before I create it
24:06
oh great very very smart all right next
24:10
question for Facebook this is from
24:12
Shannon Smith Scott and I have not
24:13
actually pretty read these questions so
24:15
we could we could bump into one that
24:17
could be a nightmare for me so watch in
24:19
case I had crashed and burned all right
24:20
Shauna Shauna Shannon Smith Scott is it
24:23
better to use OFAC to get already stout
24:27
Oh like what’s Ohio fac-1 funnel my
24:29
challenge is the better ds1 funnel my
24:31
challenge to to get already established
24:33
but currently unsuccessful business to
24:35
thrive or start a new business with a
24:37
bang
24:37
ok so you got a lot of using about the
24:38
one funnel my challenge so 30-day
24:39
challenge we have people go through to
24:41
figure out their first or the next
24:42
funnel so the question that her
24:44
questions like is it better to use one
24:46
finally challenge my existing business
24:47
is kind of struggling or so I do a new
24:49
business that’s that’s gonna be brand
24:50
new and kind of a shiny object and the
24:53
questions depends there’s so many Marcus
24:57
said 4500 offers are four or five I
24:59
think that’s what I said anyway sorry
25:01
come back all right so uh from one for
25:04
my challenge so the answer is depends if
25:06
you got a business and it’s I mean like
25:09
if you think there’s something there if
25:11
you’re like I said if you got the like I
25:12
know what I have the right product but
25:13
what’s the hey I got the what what’s the
25:15
how how am I gonna actually sell it if
25:16
that’s the thing that’s keeping that
25:17
business being successful go through the
25:19
OFA challenge looking at through that
25:20
lens like how am I gonna sell this
25:22
product I got to figure out that I hooks
25:23
the right stories right offers like all
25:25
that stuff
25:25
figure out the how and blow it up if you
25:27
doesn’t that business like this business
25:28
is dead like the chance of survival is
25:30
almost nothing I don’t know the right
25:31
what so you know like I could figure out
25:33
it up imma I can figure it out by month
25:34
i passionate about it then I would say
25:36
then start something new okay so if you
25:38
have the right what like the right offer
25:40
that I think people want you something
25:41
to sell right then yes you use the OFA
25:43
challenge to amplify that and if you’re
25:45
the one over here is just not working
25:47
nobody’s buying it then go through the
25:48
whoa FA challenge one funnel my
25:50
challenge with with the lens if I can
25:52
create some new from scratch I’m excited
25:54
about that got energy that I’m
25:55
passionate about and if you’re not a
25:57
member of the one funnel my challenge we
25:58
start one every I think about every two
25:59
weeks one funnel wacom hundred bucks
26:02
best under budget overspend and burr
26:04
unless you’re hungry then that’s
26:06
probably better but this would be the
26:07
second best thing you spent hundred
26:08
bucks foot all right
26:09
face the question number four from Jason
26:12
green how do you keep going knowing very
26:14
little are listening to your message
26:16
even though you truly believe is
26:17
positive and important oh good question
26:19
Jason so how do you keep publishing when
26:21
nobody’s listening even though you feel
26:23
like your message is positive important
26:25
so I was lucky when I started my first
26:28
podcast is called the marketing in your
26:30
car podcast which later became the
26:31
marketing secrets podcast was marking
26:33
your car
26:33
and I did it because I was drying my
26:36
business had just collapsed
26:38
I had no more customers like everything
26:40
was it was like the worst time to start
26:41
a podcast I thought I was like I knew I
26:43
got something I need to do something so
26:45
start this podcast I would I would do it
26:46
while I was driving to the office and
26:47
back and I didn’t wanna do a podcast
26:49
initially so we set it up to some my
26:50
crappy little system that didn’t track
26:52
sales or stats or anything we just like
26:54
excuse me set it up I started podcasting
26:56
and three years after I launched my
26:58
podcast I was going live at least three
26:59
times a week for three years and then
27:02
finally like like like you know my
27:04
business failure that turned around and
27:05
sure I’m success again and about that
27:07
time is when we decided to shift it to
27:09
the marketing secrets podcast and so we
27:11
shifted over new system the new system
27:13
tracked ads and show or not tracked as
27:14
tracked downloads and stats and so moved
27:17
it over also I saw him people were
27:18
downloading I was like oh my gosh this
27:19
is so cool and I realized that like if I
27:22
would have seen my stats the first three
27:24
years of me publishing guess what would
27:25
happen I would get depressed I would
27:27
have stopped luckily for me I never saw
27:28
the stats I just kept going and going
27:30
kept going and eventually people found
27:32
me there’s a quote in the traffic
27:34
seekers book now if I’m trying to plug
27:35
it again but if you ever have a chance
27:37
to read it it’s in there it’s a it’s a
27:39
quote of the blog post Nathan berry and
27:42
the blog post the title was endure long
27:45
enough to get noticed and we talked
27:47
about how like a lot of times good TV
27:48
shows or things that are in season two
27:50
or three before you see them right and
27:52
he’s like why is that why is that so he
27:55
said the reason is because there’s so
27:56
much content being published out there
27:57
that um that us as humans we naturally
28:00
wait for the best stuff to rise to the
28:02
top and so part of publishing part of
28:04
its you know there’s two really big
28:06
reasons why our publishing number one is
28:07
for you to find your voice and get more
28:08
comfortable right that’s fighting alive
28:10
on this and talk to for hours or just be
28:11
completely fine because I’ve done this
28:12
so many times like I found my voice I
28:14
feel comfortable I know my stories and
28:15
no you know anything like I found my
28:17
voice that’s the first reason why you’re
28:19
doing it the second reason is you’re
28:21
doing it long enough to your audience
28:22
can actually find you okay and that
28:25
might be six months might be a year
28:27
might be two years it doesn’t it doesn’t
28:28
matter if you really care about your
28:30
thing it shouldn’t matter you’re just
28:31
talking because you love it and just
28:33
Publishing’s like part of you got to
28:34
publish them promote it right you
28:35
publish it and then share it on
28:36
different places and try to get people
28:37
and like like there’s other things you
28:39
should be doing to try to like boost
28:40
that but but a big part of it is number
28:42
one you find your voice number two
28:43
you’re doing a long enough that people
28:44
can find you and so it’s got it’s
28:45
important to be consistent so don’t get
28:47
discouraged they don’t get down at all
28:49
like I had three years of podcast
28:50
episodes before anyone was
28:52
even listening and that’s okay because
28:54
now guess what they’re listening
28:56
but because I was consistent for an
28:57
extended long period of time all right
28:59
thank you Jason great question all right
29:01
I think it’s the last my facebook
29:02
question couple more Facebook works okay
29:04
next one from Leanne Johnson Polly
29:07
I probably said that wrong sorry in
29:09
advance how to stay the course and feels
29:11
like everything around you is crumbling
29:12
I’ve been able to switch my business
29:13
from brick-and-mortar to online
29:14
virtually in a couple days adding NASA
29:16
value but how do manic panic and fear in
29:18
clients how do you get them to not want
29:19
to cancel do financial fears all right
29:21
couple things number one a lot of them
29:23
are gonna cancel due to financial fears
29:24
that’s okay
29:25
okay doesn’t mean you should go cut your
29:27
you know I got she saw your like all my
29:29
products are free down like ah why would
29:31
you do that because now you just
29:32
crippled yourself and you crippled then
29:34
now they’re expecting freebies to the
29:35
rest of their life they’re gonna strike
29:36
they’re not gonna be successful with
29:37
people right like when your kids try to
29:39
learn to walk and they fall down and you
29:41
just like like pick them up me I go no
29:42
they like you let them figure it out a
29:43
little bit I think that’s part of it
29:46
the other part of it is like if you’re
29:48
not careful you can destroy your own
29:49
business by doing that right like yeah
29:51
you it’s uh it’s like the whole it went
29:55
in the airplane you know and the mask
29:56
comes down it’s like put your own mask
29:57
on first you don’t die before you like
29:58
save your friends cuz you say your
29:59
friends and then you both die right like
30:01
you gotta protect yourself as well it’s
30:02
like I sell those companies are cutting
30:03
the prices make it any free it’s like
30:05
it’s not the right strategy you guys it
30:06
doesn’t serve them and it doesn’t serve
30:08
you especially right now we click phones
30:10
we’ve got four hundred some-odd
30:11
employees all around the world
30:12
everyone’s working from home and if I a
30:14
sudden like cut my my my cost in half
30:16
guess what I gotta lay out half my staff
30:18
which means now I can’t support the
30:19
customers machines everything starts to
30:21
clunk crumbling really really quickly
30:22
okay and it’s very important for us to
30:24
stay the course it’d be okay if you love
30:25
to leave that’s okay they leave they’ll
30:27
come back when they’re when they’re okay
30:28
you gotta be okay with that like that’s
30:29
not that’s not your problem that’s
30:31
that’s their problem
30:32
and you gotta you can try to serve you
30:33
can do things you can you know like like
30:36
whatever you can do but it’s just
30:37
important feel like - you got to be
30:39
consistently doing it that’s that’s a
30:41
big part the other thing about staying
30:45
the course and I shared this two weeks
30:48
ago right at the very first Facebook
30:49
live kind of talking about the
30:50
coronavirus and I’m gonna share a story
30:52
again I’ve shared it so many times my
30:53
team other people but it’s I share
30:56
because it’s true and hopefully this
30:57
picture of this in your head will help
30:59
inspire you but think about
…
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.