Crush Online Sales With A Video Sale Letter (VSL)

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey this is russell brunson and welcome
00:01
to video sales letter funnel secrets now
00:03
I want to quickly show you how to use
00:05
video sales letter funnels inside of
00:06
your business to persuade your people to
00:08
buy your products and your services and
00:10
then the end this presentation I’m
00:11
actually give you my top converting VSL
00:14
funnels for free now before we do that I
00:16
want to explain exactly what a vesl
00:18
funnel is how it works and how it worked
00:20
for your specific business the first
00:21
thing I do is I want to kind of
00:22
whiteboard out what a vesl funnel looks
00:24
like so you can understand conceptually
00:25
what it is okay this is kind of what it
00:27
looks like it’s very simple it’s very
00:28
easy the first page you have a video
00:30
that sells your product your service and
00:32
then down below there’s an order form
00:33
someone can fill out to actually buy
00:34
your product then the next page you have
00:36
an OT o page or a one-time offer page
00:38
this is where you make a special
00:39
one-time offer you upsell something and
00:41
someone can click on that button and
00:42
have one-click upsell to add that to
00:44
their order and then the last page of
00:45
the thank-you page or an offer wall page
00:47
where you thank them for their order and
00:48
you give them the thing they just bought
00:50
okay so that’s kind of what looks like
00:51
if I was to go plug in an actual
00:52
template it may look something kind of
00:54
like this but again as you’ll see here
00:55
in a minute it’s very easy to customize
00:56
these as much as you want alright so the
00:59
question that a lot of people ask me is
01:01
like where are you video sales letters
01:02
come from like what’s the history how
01:03
does this how does this work so I can
01:05
understand what how I can use this
01:07
inside of my company well if you look in
01:08
the past the original sells there’s
01:10
pretty internet looked kind of like this
01:12
and Samia has probably gotten these
01:13
things in the mail before right it’s an
01:15
actual letter as someone writes that may
01:17
indicate train somebody and the end of
01:19
it sells them a product or service okay
01:21
this is how business was done for
01:23
centuries you know from the Pony Express
01:25
until until today in fact a lot of
01:27
people still make really good money
01:28
using using sales letters now what’s
01:31
interesting is that you look as people
01:32
start transitioning to the Internet
01:34
everything to magically change on the
01:36
Internet in fact the way business
01:37
happens Internet traditionally or
01:38
initially was people just did long-form
01:41
sales letters in fact long-form sales
01:42
that are still work really really good
01:44
it’s the same concept as a sales letter
01:45
similar to mail through the mail just
01:47
happening online okay now you can you
01:50
can use click funnels to build sales
01:51
letters but we’re talking about today is
01:52
what we call video sales letters we’re
01:54
basically instead of having a long-form
01:55
letter like this it’s almost more like
01:57
having an infomercial as a video of
01:59
somebody selling your product or your
02:01
service ok so how does it work
02:03
okay’s first notes step number one here
02:04
is you have to create a video to sell
02:06
your product right you plug that video
02:08
into a page looks kind of like this it’s
02:09
very simple it’s very easy and I’ll walk
02:11
you through
02:12
and the minute kind of best practices
02:13
for this page as well as all the pages
02:15
here in the funnel so step number one
02:16
you can a video to sell your product or
02:18
your service I step number two none
02:20
after they buy that then the next page
02:21
you offer them upsell one click up some
02:23
of then click that button and
02:24
automatically build their card for the
02:25
next thing and then the last step here
02:27
is you thank them for their order if you
02:28
want you to make them other offers on
02:30
this page as well so that’s kind of how
02:31
a basic VSL funnel works it’s pretty
02:34
simple and pretty easy alright so what
02:35
kind of products or services work well
02:37
with the video sales letter form
02:38
well this is great for selling courses
02:40
it’s great for selling products is great
02:41
for selling events you’re selling
02:42
supplements is great for selling
02:43
coaching services pretty much almost
02:46
anything you can dream of you can sell
02:47
through a video sales letter funnel it
02:49
works really well for almost every
02:50
industry out there so here’s some
02:52
example of a some video sales letter
02:53
page look like one left here selling
02:55
information product one in the middle of
02:56
selling supplements one on the right
02:58
hand side are selling a membership site
02:59
so it works good for some all sorts of
03:02
products and all sorts of services okay
03:04
so here’s some best practices on this
03:06
page right here it says the first page
03:07
your video sales letter page is the key
03:09
here the bulk of the heavy lifting on
03:11
this page happens from the video that’s
03:13
actually selling your product or your
03:14
service you have a really good video
03:16
there that goes through it might do a
03:17
product demo might have a sales up video
03:19
just whatever it is to sell it whatever
03:20
it is you’re selling then down below I
03:22
like having what call video spoiler box
03:24
look at the bottom here in the screen
03:25
says in today’s free presentation where
03:26
you gonna learn and has some information
03:28
kind of telling you about what’s gonna
03:29
happen in the video
03:30
it gets people hooked and helps them to
03:31
stay around and the last thing is they
03:33
had to Cart button you had to Cart
03:34
button to click on that it opens up an
03:35
order form or someone can then plug in
03:37
their credit card information okay so
03:39
that’s step no that’s like the first
03:40
page here in a via cell phone now
03:42
actually putting their credit card
03:43
information then the next page they’re
03:45
taken to an upsell page on this page a
03:47
couple things I like to do the first
03:48
thing I said is basically tell them wait
03:50
like don’t keep moving forward I want to
03:52
keep the loop open I don’t tell them
03:53
thank you your orders
03:54
your orders complete if you do what’ll
03:56
happen is your cells will actually
03:57
decrypt your conversions on sub cell
03:59
will decrease so instead I keep the loop
04:01
open I say wait your orders your orders
04:03
not finished yet I have a special offer
04:04
I want to see if you want and we make
04:06
them a special offer a lot of times on
04:07
the page we’ll also have a video that
04:09
explains the special offer and there’s a
04:10
button they say yes I want up getting my
04:12
order when they click on that it’ll then
04:13
build their credit card and then takes
04:15
them to the next page the magic behind
04:17
these upsell pages they don’t have to go
04:18
really put in their credit card they
04:20
stick on a button and it automatically
04:21
add that product into their cart and
04:24
and they’ll be billed right there which
04:25
is really powerful okay so making a
04:27
special offer and they have one-click
04:28
upsell and the last page is most simple
04:30
you just to thank them for their order
04:32
and that’s kind of it so that’s how
04:34
simple a vesl funnel is okay thank them
04:37
and then you also get an access whatever
04:38
is they just bought okay now in the past
04:40
if you wanna make a vesl funnel it a lot
04:42
of times it took a lot of time it was
04:43
expensive it cost a lot of money because
04:45
you had a higher designers webmasters
04:47
programmers analytics people a whole
04:48
bunch of other people to make one of
04:50
these things happen okay a lot of times
04:51
take people two or three months to
04:52
create one VSL funnel but today you can
04:54
do one in the next hour I’m going to
04:56
show you how you can do it by using a
04:57
tool we call it we created called click
04:59
funnels now if you look down below on
05:00
this page there are a whole bunch of
05:02
pre-built
05:03
video sales letter funnels I already
05:05
created for you me and a team of an
05:06
amazing designers have already done
05:08
these for you and you can scroll down
05:09
below and find out which one do you like
05:10
the most which ones got the coolest look
05:12
in the field it matches your brand the
05:13
closest you find that clickonce let this
05:15
funnel and then be taking your page
05:16
right here on there you can see on the
05:18
right is called our share funnel page
05:20
we’re basically share this funnel for
05:21
you for free now if you already have a
05:23
click funnels account what happens we’ll
05:25
just give you this funnel for free to
05:26
automatically will show up in your click
05:27
Thrones account you start editing it but
05:29
if you don’t have to click funnels
05:29
account yet here on the Sherriff funnel
05:31
page you can create a free 14-day trial
05:32
after you create that trial then you got
05:34
14 days to use click forms for free and
05:36
edit this template GRS content have a
05:38
whole bunch of fun building out your VSL
05:39
funnel okay now the processor now
05:42
stepping boys you I pick out which one
05:43
these templates down below you like the
05:45
most there’s a whole bunch of them and
05:46
I’m gonna show you in a second how easy
05:48
they are customized but your scroll down
05:49
below pick which one these templates you
05:51
want and then after that we can login to
05:53
click funnels i’ma show you exactly how
05:54
simple and easy it is to edit that
05:55
template to match your brand okay so now
05:58
I’m on the exact same page you’re off so
05:59
if I wanna look around you find out
06:00
which one these templates like the best
06:02
I can just pick any of them so I’m just
06:03
gonna make this one
06:05
and that quick is to take the entire
06:07
funnel it’s gonna put it into my
06:08
clickfunnels account here and you’ll
06:09
watch as it starts building all the
06:11
pages over until it retires things down
06:13
side of my clickfunnels account they
06:14
click here on you funnel
06:17
and now you can see the entire funnels
06:19
moved into my account now over here are
06:21
the different pages in the funnel here’s
06:22
page number 1 page 2 page 3 page 4 and
06:24
I’m not going to edit all these right
06:26
now but I want to have simple easy to
06:27
edit so I come out here click on edit
06:29
page that’ll then take me aside to
06:30
clickfunnels editor and then from here
06:32
all usually come in here and I can start
06:33
changing the headlines to be whatever I
06:35
want to be this is my awesome product I
06:39
can change out the images here I can
06:41
change out the logo click on the button
06:43
here flip it out with the new logo or if
06:48
I don’t like my logo there I can delete
06:49
it as well if I want the temp like move
06:54
things around say I want to move this to
06:56
over here I can scrag and drop and move
06:58
things around really easily but just
06:59
like that I can customize this template
07:01
in a matter of just minutes after I’m
07:03
done I click on the Save button then I
07:05
click on preview and that fast this new
07:08
funnel is live with everything that I
07:09
plugged into it if I don’t like
07:11
something I can go back over here I can
07:13
go back and continue to edit it change
07:14
things move things around drag-and-drop
07:16
tell this funnel looks exactly the way I
07:18
wanted to look alright so now step
07:21
number twos you customize the template
07:23
and one thing what you notice is both
07:24
these templates here it’s based on the
07:25
same template but notice by changing the
07:27
colors the pictures the logos how
07:29
different they look okay so you can use
07:31
click fronds to make it match your
07:32
specific brand which is the power behind
07:34
what we’re talking about here and then
07:36
third step is you got to go out there
07:37
and you actually launch it okay and I
07:39
want to show you guys a really quick
07:41
video here this is from Garrett J white
07:42
and he’s one of our clickfunnels members
07:44
who’s used it to launch and grow over
07:45
four different companies online and I’ll
07:47
right here in his own words why he used
07:49
click versus all the other competitors
07:51
out there who are on the market
07:54
hello my name is Gary J white the master
07:56
coach mentor and founder of wake up
07:58
warrior Academy and I will tell you this
08:01
right now we have tested with platforms
08:05
we have tested everything I have
08:07
attempted for the past six years to use
08:10
every available software tool I could
08:12
find that made it simpler for me to
08:14
share my message and it started with
08:16
WordPress and then it went plugins and
08:18
then optimized press and then we went to
08:19
kajabi and then we went to leadpages and
08:22
these are all wonderful know the owners
08:23
of these guys fantastic the software
08:25
tools were amazing when clickfunnels
08:27
came out I was like dude I cannot handle
08:29
another software tool I don’t give a
08:31
we’re just gonna manage our stuff
08:32
between leadpages and kajabi and then my
08:35
friend said just test it just try it out
08:37
and I went to cook for most and no
08:39
like every software increment
08:42
over the last five years has been a not
08:44
a quantum shift in what you can do with
08:47
the tool to get your message out to the
08:49
marketplace
08:49
they’ve been incremental so like there’s
08:52
been a move from kajabi to leadpages or
08:54
from optimized press to kajabi and they
08:56
were these segmented steps that had
08:58
slight improvements that made it easier
09:01
click funnels though came out of nowhere
09:02
they took the marketplace by storm just
09:05
like Apple did when they first launched
09:07
the iPhone it was it was not a linear
09:10
move anymore it was a quantum move and
09:12
improvement that’ll opened up a gap to
09:15
allow people just like you watching this
09:18
people just like you and me who are not
09:20
technically savvy we weren’t burning the
09:22
matrix and we didn’t have a chip
09:24
implanted in our heads we are not
09:25
engineers or computer science majors and
09:27
we don’t understand that stuff
09:29
inherently clickfunnels gave you you
09:32
might friend an opportunity to cut and
09:35
decrease the time of stress and anxiety
09:38
and suffering behind a keyboard trust me
09:40
the days you want to just pound vodka
09:42
and throw your Mac out the window
09:44
because you can’t figure out
09:45
clickfunnels has brought it to a place
09:48
that it is a quantum leap an opportunity
09:50
which allows you just like the iPhone to
09:52
not only look smarter but to feel
09:54
smarter and ultimately to only deal with
09:56
the stuff that matters which is getting
09:58
your message about your product and your
10:00
program service out to the marketplace
10:05
I spend all the time in suicide watch
10:08
and haven’t checked yourself into a
10:09
hospital and honestly trying to deal
10:12
with everything else that’s come out
10:13
before it so I’m not only fully endorsed
10:15
clickfunnels it’s the only software tool
10:16
that we use when it comes to our funnels
10:18
online across all four of my businesses
10:20
we’re not going anywhere else love
10:22
Russell love this event this event
10:24
married up to that software tool you are
10:26
a dumbass
10:27
if you don’t come and that’s okay
10:29
there’s plenty of dumbasses on the
10:30
planet just don’t let it be you all
10:36
right no you as excited as I am so if
10:38
you already have a cliff Tom’s account
10:39
that’s all you gonna do scroll down
10:41
below pick which template liked the most
10:42
then log in and click funnels and
10:43
customize it and then you launch it and
10:45
that’s it now if you don’t have a clip
10:47
funds account yet don’t worry we’re
10:48
gonna give you one for free for 14 days
10:50
you the same process so scroll down
10:51
below figure out which one these
10:52
templates you want the most click on
10:54
select this funnel you’ll be taken into
10:55
our share funnel page go and get your
10:57
free 14-day trial after you do that
10:59
we’ll plug that we’ll push that template
11:00
into your click funnels account and you
11:01
start editing it and customizing it for
11:03
yourself and then you are ready to rock
11:05
and roll so that’s the next step you
11:07
guys feed launch your vit your video
11:08
sales letter funnel tape which finally
11:09
one get your free trial and get started
11:11
today
11:20
you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.