Dan Henry, How To Get People To Register For Your Webinar For Free

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio I’m your
00:19
host Dave Woodruff today you are in for
00:21
such a treat you have the opportunity of
00:23
learning from Dan Henry a man who you’re
00:25
going to have to have an acquired taste
00:26
for go yeah and we’re so I’m so excited
00:30
to have you thank you so much for coming
00:32
on a podcast really for to have fun we
00:34
do this if a man what’s up man I promise
00:37
I’ll behave I always have a lot of fun
00:42
before I actually get these recordings
00:44
going sometimes I think I should
00:45
actually have it like the end put a
00:47
little outtake in our conversations
00:48
before we actually do the the a
00:50
professional recording piece of it those
00:53
are some of the funnest things and our
00:55
conversation before had people be good
00:57
are you serious but that’s what it’s all
00:59
about you need a lot of bleep I just
01:05
want to know you areas for such a treat
01:07
today this is Dan is one of those guys I
01:09
didn’t even know about until probably
01:12
about six months ago and then Lily out
01:14
of the blue this guy literally blows up
01:16
and it’s now qualified for our car
01:19
through our clickfunnels affiliate
01:21
contest he’s also one of our two comma
01:23
Club winners or I’m so excited next week
01:25
so actually we’re gonna be you guys will
01:28
have to receive this podcast after a
01:29
photo hacking live event I’m actually
01:31
recorded beforehand and Dan will be on
01:33
stage received a ton of awards and
01:35
accolades but more important that Dan is
01:37
one of those guys that you just have to
01:39
I can’t wait for the content it’s going
01:41
to be spewing forth here and skewing
01:42
probably the wrong turn to use at this
01:44
point but this is our guy basically from
01:47
a pizza boy to seven speaker so dad I
01:48
don’t let you just dive right in start
01:50
to talking about your story thanks Dave
01:53
yeah so my story is pretty um man so
01:57
I’ll try to get through it as quickly as
01:59
possible then get to some actionable
02:01
stuff but basically I was a pizza boy
02:04
back in like 2011 and I just you know I
02:08
just happened to stumble across
02:10
affiliate marketing around
02:13
when electronic cigarettes were becoming
02:15
hot and I made a little bit of money
02:20
with electronic cigarettes it was an
02:23
electronic cigarette blog where I
02:24
reviewed them and I got affiliate
02:25
commissions for you know reviewing them
02:28
and I you know I never really thought I
02:31
would be a success and I always always
02:33
you know think about success as people
02:37
put this invisible glass ceiling above
02:38
them and they are convinced that they
02:42
can’t jump up and climb up and go higher
02:44
into the sky where they’re you know
02:46
their actual dreams are but if they
02:48
actually jump up and touch that well
02:51
notice that it’s not there and they can
02:53
go as high as they want um but I
02:55
accidentally I think I like tripped and
02:57
just like jumped up in the air maybe
02:59
there was a spider I don’t know and I’m
03:00
like oh there’s no glass ceiling oh my
03:02
god you know so I thought I made like a
03:05
hundred and fifty bucks my first month
03:07
with vlogging about electronic
03:10
cigarettes and I just freaked out I was
03:12
like oh my god this works and fourteen
03:15
months later I was at thirty thousand
03:17
dollars a month and I thought I thought
03:20
about thirty thousand looks blog yeah
03:23
yeah yeah and and you know I did it
03:25
because I went above and beyond like
03:27
everybody had these like cookie cutter
03:29
WordPress sites for reviewing electronic
03:31
cigarettes and what I did was I was like
03:33
okay these are all the same how can I be
03:35
different so what I did was I went on I
03:37
bought one of those night club clickers
03:38
it you know you click to count people
03:40
and I grabbed like five brands of
03:43
electronic cigarettes and I puffed on
03:44
each one and I clicked and I counted
03:46
each how many puffs you got out of each
03:48
brand okay so it took like three days
03:51
and I documented that and people were
03:55
like this is amazing and so I was I was
03:58
like ranked number one for electronic
03:59
cigarettes for a long time electronic
04:01
cigarette review electronic cigarette
04:03
reviews and I thought life was great I
04:05
was making 30 grand a month everything
04:06
was fantastic I didn’t really I was a
04:08
professional internet marketer at that
04:10
point I still didn’t think and I didn’t
04:13
create any sort of how to make money
04:14
online stuff because I was only
04:16
successful one time at one thing you
04:18
know I know that everybody makes their
04:20
first five dollars online and they
04:21
create a course but I didn’t do that I
04:24
just stuck with the electronic cigarette
04:25
and then I
04:27
not in the legal referral stuff and I
04:28
had a another site that was making ten
04:31
grand a month
04:31
doing a legal referral stuff and it was
04:34
all based on SEO well one day the SEO
04:37
crash happened and I lost all my
04:38
rankings okay
04:41
and all my income was gone and I was
04:43
back at at square one and I’m like this
04:45
sucks so I got like salty I’m that type
04:49
of guy gets salty like I get really
04:51
salty about stuff and and like for
04:55
instance you know back then I was trying
04:57
to reach out to all these gurus and you
05:00
know sort of like get interviewed and
05:02
everything and nobody wanted to have
05:03
anything to do with me so I got salty
05:05
and ended up doing it myself and now
05:07
when people ask for interviews sometimes
05:09
I’m kind of like no it’s okay
05:11
but animals I like them so he’s like uh
05:13
but there was a big rumor that now wants
05:16
to interview me and he’s like totally
05:18
snubbed me a year ago and so I’m like
05:20
whatever you know but um not not not
05:22
Russell or anything somebody totally
05:24
different but yeah I focus on my people
05:27
I think that’s more important than media
05:29
and stuff the media is important and
05:31
I’ll tell you about how I experiences
05:33
that in a minute but basically what I
05:35
did was um I got really salty about
05:39
internet marketing and I quit and I took
05:42
my money and I bought I invested in all
05:44
kinds of stuff invested in a nightclub
05:45
t-shirt company the t-shirt company
05:48
didn’t do very well the night club did I
05:49
flipped that I made a six-figure profit
05:52
from flipping that that’s where I
05:53
learned began to learn Facebook Ads
05:55
and I turned it from a crappy nightclub
05:58
to the hottest spot in town using
06:00
Facebook Ads no other form of
06:02
advertisement so that was a success so
06:04
after this I was like okay cool I’m
06:08
doing really well again or somewhat well
06:10
let me get back into internet marketing
06:12
because dealing with drunks all night is
06:14
not fun and so now I wanted to bounce
06:16
back into internet marketing I invested
06:19
in a software blew all my money on that
06:21
if flopped because what it was was I was
06:24
trying to review a creative curator that
06:27
would scrape together all the reviews
06:29
about your business and then allow you
06:31
to respond to them and then Google came
06:34
out with pretty much that exact software
06:36
for free a week later after I was about
06:38
to launch
06:40
so I was like okay that sucked and I
06:42
just let it go like I’m not even gonna
06:44
bother so I was back to like dirt-poor
06:47
basically and just had a lot and like my
06:50
t-shirt company cost me money out of
06:52
thirty thousand dollar printing machine
06:53
that broke the company witness fix that
06:56
I have to sell it for five grand I’d had
06:58
a slew of bad luck and so I met my wife
07:02
at around this time and you know we we
07:07
ended up getting married we had to get
07:08
married at the courthouse because I had
07:10
no money for a wedding barely enough
07:14
money to keep the lights on in fact
07:16
she’s a lawyer in Turkey and she’s
07:17
studying for her law degree over here
07:19
she’s almost finished with it but she
07:21
had to get a job at a Turkish restaurant
07:23
she’s from Turkey by the way she had to
07:24
get a job from a Turkish restaurant to
07:26
help me pay the bills and keep the
07:28
lights on most of our meals were
07:30
actually meals like employee meals from
07:34
the restaurant ah yeah it was pretty bad
07:37
and I felt really terrible as a husband
07:40
you know not only because I couldn’t
07:42
provide for my wife but because I was
07:44
already successful briefly and then now
07:47
I’m like like a complete almost a
07:49
homeless person and I’m just like this
07:50
is terrible like I can’t provide for my
07:52
wife I can’t give her a good wedding and
07:54
you know I know how to do this stuff
07:56
what’s what’s wrong with me so my
07:58
problem was I kept trying to create a
08:02
product and go all-in and that was a
08:04
mistake
08:05
so what I started doing was I started
08:08
blogging again and I made I think like
08:11
five grand my first month blogging again
08:13
and but it still wasn’t a lot because I
08:15
was in severe debt so I started doing
08:17
some coaching on how to on how to do
08:20
this and again you know I had a track
08:22
record of success so I felt comfortable
08:25
coaching about it so I made some money
08:27
there and then I was like okay I really
08:29
gotta get back on my feet so I decided
08:31
to start doing Facebook ads for local
08:36
businesses okay
08:38
real real estate companies you know
08:41
local businesses because I knew how to
08:43
do that from my time running Facebook
08:46
ads for my nightclub and some friends
08:49
local businesses so I got a client and
08:52
then I got another client
08:53
like another client and I rounded up
08:55
$10,000 worth of clients in under 30
08:59
days in face forfeit for Facebook ads
09:01
clients which really helped me got us
09:05
back on our feet I was able to take my
09:07
wife on a vacation we were able to
09:09
breathe it was you know that’s that’s
09:12
like 20-something hundred dollars twenty
09:15
five hours a week that’s pretty good you
09:16
know and so I did this for a while and
09:20
then of course everybody started asking
09:23
me well how do you do that how do you
09:25
run a Facebook ad agency how do you do
09:26
that how do you do that so of course my
09:28
brain goes ding-ding-ding like all Korea
09:31
I’ll create a training program on this
09:33
because the way I did it was very
09:35
different from everybody else running
09:37
Facebook Ads everybody complicates it so
09:40
much they make it so freakin complicated
09:42
and I the way I do is so simple and so I
09:46
put I decided to do this little coaching
09:49
program eight people I did it for
09:53
relatively low cost I think it was like
09:55
500 bucks and I worked really hard with
09:58
those people and I got them results they
10:01
went out and immediately started making
10:03
money and then I kind of expanded and I
10:05
expanded it and it was doing it was
10:07
doing really well at first like I was
10:10
making about fifteen thousand dollars a
10:12
month from selling this course plus
10:14
money I was making from clients and
10:16
stuff I stopped blogging because that
10:18
just took way too much time so I wasn’t
10:19
make any more money from that and what
10:23
happened was I came across Russell’s
10:26
perfect webinar script right and I had
10:30
heard a rustle years ago and I never
10:31
paid attention to him because I was like
10:32
I’ll internet marketer or whatever
10:34
screw him you know like I don’t I don’t
10:37
need his scammer you know I was all like
10:39
that but then I kept hearing about more
10:42
stuff and more stuff and then you know I
10:43
got into clickfunnels I started using
10:45
clickfunnels for my campaigns that I ran
10:48
for my stuff clients stuff like that so
10:51
I started looking more into Russell and
10:55
I bought the dot-com secrets book and I
10:57
read the part on webinars and I when I
11:01
finally cracked open the book I was like
11:02
I’m like this is good it’s like this
11:05
like I thought this guy was like a
11:08
scammer and this was really good and I
11:11
was like wow I was like and he looks 12
11:14

  • so I’m like I can relate to this guy
    11:17
    because everything everybody always says
    11:20
    me and Russell both will all both look
    11:22
    like we’re 12 so I was like okay I can
    11:24
    relate to this guy so I read the book
    11:28
    and then I bought the perfect webinar
    11:29
    script just to kind of like make it
    11:30
    thinking a little bit more so I took my
    11:33
    course which is the same course and I
    11:35
    took the webinar which is the same
    11:36
    content but I reorganized it um for the
    11:42
    perfect webinar
    11:43
    you know format and then I made a
    11:47
    million bucks in the hundreds of six
    11:49
    months okay by the way yeah and I was
    11:53
    like out well this this works so yeah I
    11:57
    put a lot you know and of course I was I
    11:58
    mean I was running traffic to it with
    12:01
    Facebook Ads because well I mean that’s
    12:03
    what I teach so I better be good at
    12:05
    Facebook Ads but you know I ran it I ran
    12:08
    it
    12:09
    I did a live webinar my first live
    12:11
    webinar may 48 grand in a day I was just
    12:13
    like there’s a video of me I ran over to
    12:16
    the bar across the street from my office
    12:18
    and I was like on a Facebook live
    12:21
    freaking out oh my guys just make 48
    12:23
    granted you think oh my god and I got
    12:26
    like so wasted that night that I forgot
    12:30
    because I was supposed to shut the order
    12:32
    page off you know and and because I was
    12:34
    like oh the offers only till tonight
    12:36
    well I passed out in my office like in a
    12:38
    pool of urine and I I uh I I woke up the
    12:44
    next morning with another $20,000
    12:46
    because I forgot to turn off the order
    12:48
    page okay I think I did take a shower as
    12:52
    well but that so that was fantastic
    12:56
    I mean I snuck but I was fantastic so I
    13:00
    I was like this is amazing so then I put
    13:02
    it on auto and I did one webinar one
    13:05
    like you know how Russell says he’ll do
    13:07
    the webinar like 50 times so you figure
    13:09
    I did one and then I put it on autopilot
    13:10
    and I scaled it to a million dollars so
    13:14
    at but let me tell you besides the
    13:16
    perfect webinar here’s here’s and
    13:19
    this is this is a really important e
    13:21
    point I went I bled sweat and had tears
    13:28
    getting my initial group of students
    13:30
    might I call my beta group results see
    13:33
    that’s what really helps sell it even
    13:35
    before the perfect webinar script was I
    13:36
    didn’t just sell something I had a
    13:38
    result I found people charged him a
    13:41
    relatively low amount of money worked
    13:43
    with them tirelessly got them results
    13:45
    and then every single time they had a
    13:49
    result I jumped on skype with them and
    13:50
    recorded a call about them getting their
    13:52
    result while they were still high on
    13:53
    that result okay and I pushed that out
    13:55
    and push that out
    13:56
    I sold the course and like every week I
    13:59
    get new results I have I I started with
    14:02
    people that took my course and made you
    14:04
    know I made like a thousand dollars and
    14:07
    then it was people oh I just got three
    14:09
    clients now I’m making like you know
    14:10
    forty five hundred bucks or whatever and
    14:12
    now I’ve got guys that are making thirty
    14:14
    thousand dollars a month my top student
    14:17
    makes thirty thousand dollars a month
    14:18
    junior I got another one making eighteen
    14:22
    thousand a month I got another one
    14:23
    making sixteen thousand a month and so
    14:24
    as the you know as the success stories
    14:28
    got better and better every single time
    14:30
    I got a new success story I got on
    14:32
    immediately as soon as I heard anything
    14:34
    about their success story I immediately
    14:36
    got them on skype and I was like hey man
    14:38
    tell me about this and I got him while
    14:40
    they were so excited I had this guy
    14:42
    James who actually posted he because I
    14:46
    do this thing where I when you hit 10
    14:47
    grand a month in revenue I give you Dan
    14:50
    Henry’s 10k club shirt so he like posts
    14:53
    on Facebook he’s like I just hit 10
    14:54
    grand I want my shirt so I downloaded
    14:56
    that video immediately put it into a
    14:58
    retargeting at immediately put it into a
    15:00
    retargeting ad so like if you watched my
    15:02
    webinar and still if you watch my
    15:04
    webinar now you immediately get
    15:08
    inundated like I will stalk you to the
    15:11
    ends of Facebook to the nether regions
    15:13
    okay you will see every testimonial I
    15:16
    have if I get a new one boom it goes
    15:18
    into my retargeting slot and you get hit
    15:20
    constantly constantly if you visited the
    15:23
    webinar page but you didn’t visit the
    15:24
    sales page I’m like hey I noticed you
    15:26
    visited you watch the webinar but you
    15:27
    didn’t check out the sales page if you
    15:29
    visited the sales page but you didn’t
    15:30
    watch so ever I know
    15:31
    you watch the sales page you didn’t
    15:33
    watch the webinar you got to watch so
    15:35
    ever or if or here’s another one if you
    15:37
    visited the order page but you didn’t
    15:39
    check out and didn’t visit the
    15:41
    confirmation page hey I noticed you were
    15:43
    about to enroll in Facebook at for
    15:45
    entrepreneurs but you didn’t did you
    15:46
    have trouble checking out I mean look at
    15:48
    these success stories both of them and I
    15:50
    just I completely stock you and just
    15:52
    bother the crap out of you with my
    15:54
    success stories until you buy a hinge so
    15:58
    I hope people understand this I preached
    16:00
    this Russell creases this every we
    16:02
    cannot focus enough on this you guys
    16:04
    have to get results you gotta find a way
    16:07
    of getting results and when you get
    16:09
    those results man just like what Dan
    16:11
    said you blow those things out to
    16:13
    everybody everywhere I know that if you
    16:16
    know we’ve talked so much about recently
    16:18
    about epiphany stories and 50 fridges
    16:20
    near you hear a lot more about that over
    16:21
    the next couple months and Russell
    16:22
    releases a new book but it’s crazy as as
    16:25
    you take a look and you see what’s out
    16:27
    there
    16:27
    this whole there’s nothing more valid
    16:30
    than social proof someone talking about
    16:32
    what you did for them is just huge and I
    16:35
    love how you jump on it right away danam
    16:37
    and don’t let the fire cool off at all
    16:39
    when their heat them not eat at the
    16:41
    moment kept capturing that it’s just
    16:43
    awesome yeah you have to and that’s what
    16:45
    I teach my students like I tell them I
    16:47
    say when you get your first Facebook Ads
    16:49
    client right because they’re trying to
    16:51
    build a Facebook ad agency I say you got
    16:53
    to get results for this first I teach
    16:55
    them a method where they they basically
    16:57
    they don’t take money until they get
    16:59
    results and I insist this whole trial
    17:02
    method and basically what I tell them I
    17:03
    say listen say let’s say you run a test
    17:07
    campaign for somebody let’s say you get
    17:09
    amazing results but let’s say that
    17:10
    person is just a jerk and they don’t end
    17:12
    up hiring you that’s okay because that
    17:14
    first campaign you want to make sure
    17:16
    that you have that person agree to a
    17:18
    testimonial because if you can get a
    17:21
    testimonial and you can share numbers
    17:22
    from that first campaign and here’s a
    17:25
    trick whenever you get a confirmation of
    17:28
    how much like oh I spent you know X and
    17:31
    I and you made X get it in an email so
    17:33
    you can screenshot the email and share
    17:35
    it okay get it on video because that
    17:38
    testimonial right there
    17:40
    we’ll get you clients with very little
    17:42
    work and
    17:43
    that testimonials worth way more than
    17:45
    just having them pay you okay so that’s
    17:48
    like what you really need to get and I
    17:50
    preached that so so much and you know
    17:54
    doing that really helped me transform my
    17:58
    life I mean you remember when I told you
    18:00
    that we had me and my wife had to get
    18:03
    married at the courthouse yeah okay so
    18:06
    uh actually last like three weeks ago um
    18:10
    and even though we’ve been married
    18:12
    almost two years now I went ahead and I
    18:14
    I guess now I’m totally on my feet I
    18:17
    went ahead and I rented out a beautiful
    18:21
    wedding hall and I gave her like the
    18:24
    wedding of her dreams I mean we had our
    18:26
    family fly in from Turkey we had this
    18:29
    big wedding and you know even though we
    18:31
    were already married I wanted to give
    18:33
    her that wedding I wanted to go back to
    18:34
    give her that wedding and we had she let
    18:37
    me have a Batman wedding cake which was
    18:39
    pretty cool uh but uh and so I would not
    18:45
    have been able to do that if I didn’t
    18:47
    make all this money clearly because
    18:48
    money like what is money money is just a
    18:50
    tool for exchange right Dave you know
    18:53
    you go to the grocery store and you need
    18:57
    food right so you give them money and
    18:58
    they give you food in exchange a tool
    18:59
    for exchange and uh I know you know what
    19:04
    I’m doing so I love it you know I did
    19:08
    that and and the bottom line is this is
    19:11
    that um I needed to get people results
    19:15
    so that I could make money so that I
    19:16
    could do the things I wanted in my life
    19:18
    so so that I could have freedom to be
    19:21
    able to go on vacation to be able to
    19:23
    give my wife the wedding she deserved
    19:25
    okay
    19:26
    and also so that I could hire people to
    19:30
    take care of things so I had time
    19:32
    because I’m sure as you know they have
    19:34
    time is more money time is more valuable
    19:37
    in my opinion than money because money
    19:39
    it comes every week all right it gets
    19:41
    replenished but currently
    19:43
    time does and you if your eight-year-old
    19:46
    son is at bat and he hits his first home
    19:49
    run and that that smile creeps ear to
    19:52
    ear as he’s rounded third base of his
    19:54
    first home run that
    19:56
    home run smile from that eight-year-old
    19:58
    kid it only happens once in a lifetime
    19:59
    and if you’re not there if you were busy
    20:01
    working on your business and you’re not
    20:03
    there you will never see that first
    20:06
    homerun smile ever again it only happens
    20:09
    once so you know to me a big part of it
    20:12
    was being able to hire a team so that I
    20:14
    have more personal time to enjoy with my
    20:16
    wife because I don’t want to be 80 years
    20:18
    old going well I have a billion dollars
    20:21
    or I have you know 50 million dollars
    20:23
    but I don’t really remember ever
    20:25
    enjoying my wife and now she’s dead
    20:28
    like I don’t want to say I don’t wanna I
    20:31
    don’t want to be that guy you know
    20:33
    because then I’ll probably just throw
    20:34
    myself off of a bridge if it has like a
    20:35
    wheelchair ramp you know I just roll
    20:38
    myself off but so that that’s a big
    20:42
    thing so um if you like I can like um
    20:46
    what would you like me to share in terms
    20:49
    of actionable content for it some of the
    20:53
    main things right now would be the whole
    20:56
    idea sparse webinars is it’s a big topic
    20:58
    as well as Facebook so I think one of
    21:00
    those two topics I know people would die
    21:02
    to find out more okay I got a I get an
    21:05
    amazing thing I can share with you
    21:06
    alright so let me ask you a question
    21:09
    Dave um let’s say you want to run
    21:12
    traffic to a webinar right how much do
    21:14
    you think you should pay per per webinar
    21:16
    registration Oh three to five bucks okay
    21:20
    what if I told you that there is
    21:22
    absolutely no reason on this planet you
    21:25
    should pay a single dime for a webinar
    21:27
    registration I would be dying to find
    21:30
    out how to do that okay I have never
    21:32
    ever paid a single cent for any lead any
    21:36
    webinar registration anybody on my email
    21:38
    us I got it all free with Facebook Ads
    21:40
    you’re kidding nope in fact I got I get
    21:44
    paid to run ads I don’t know I make I
    21:47
    make a profit off of it alright can I
    21:50
    would you like to know how would you
    21:51
    like everyone making thousand people
    21:54
    revisited I to go there
    21:56
    oh wow eighteen thousand okay all right
    21:58
    so this is this is this is how you do it
    22:01
    so and you got to follow this really
    22:03
    specifically is this is key so what I do
    22:07
    is I run a webinar registration hey you
    22:09
    know
    22:10
    my name is Dan Henry I so for instance
    22:12
    my my headline was how I made ten
    22:14
    thousand dollars my first month running
    22:16
    Facebook ad for clients and how you can
    22:18
  • even if you don’t have any results to
    22:20
    show
    22:21
    so that was my headline my three secrets
    22:23
    were how to land a call how to land your
    22:28
    first client how to get easy results for
    22:30
    that client and how to scale that
    22:33
    initial campaign or that initial client
    22:36
    to ten thousand dollars a month by
    22:37
    getting more clients okay so those are
    22:39
    the three secrets and then at the end I
    22:41
    gave away a free funnel um to help you
    22:45
    with that so I give up I give all this
    22:46
    amazing stuff away free for the webinar
    22:48
    so you register for the webinar now what
    22:50
    normally happens when you register for a
    22:51
    webinar you hit this what like if it’s
    22:54
    an offering since my webinar right now
    22:56
    is on auto webinar if you go to 10 K
    22:58
    agency com it runs every 15 minutes
    23:00
    right so if you go to that site and you
    23:02
    enter and your register for the webinar
    23:03
    what would you expect you’d expect to
    23:05
    hit a page where it has a countdown and
    23:07
    then it forwards to the page you watch
    23:09
    the webinar right well this is what I do
    23:12
    instead I go right to a one-time offer
    23:15
    and I say hey thank you so much for
    23:17
    registering for the webinar you are
    23:19
    going to learn how to scale the ten
    23:20
    thousand dollars per month and Facebook
    23:21
    Ads finds even if you don’t have any
    23:23
    results to show you never internet but
    23:24
    let me ask you something first before
    23:26
    you watch this webinar do you have
    23:28
    trouble with the Facebook pixel do you
    23:31
    have trouble installing it using it for
    23:33
    retargeting understanding how it works
    23:36
    well let me show you how you can use the
    23:39
    Facebook pixel to cut your ad spend an
    23:41
    app so basically what I do is I take one
    23:43
    of their major pain points and as we
    23:45
    know people are confused with the
    23:47
    Facebook pixel it’s a big pain point
    23:49
    okay so I offer a one-time offer and the
    23:52
    product that I offer is called pixel
    23:53
    hero it’s this whole training on how to
    23:56
    use the pixel and all this stuff and
    23:59
    then I have you know some bonuses that
    24:01
    go with it how to get webinar
    24:03
    registrations for under $1 all this
    24:04
    stuff and I I sell for $37 okay
    24:08
    so when you hit that page there is a
    24:11
    link at the top it says I don’t need to
    24:14
    take me to the webinar instead so you
    24:15
    can go right to the webinar if you want
    24:17
    or you can stay on that page watch my
    24:19
    video and you can buy the one-time offer
    24:22
    okay
    24:23
    so and and and what happens is I sell
    24:28
    more than enough of my one-time offers
    24:32
    after registration to pay to break even
    24:35
    on all my webinar registrations so if I
    24:39
    spend $100 to get people on a webinar I
    24:42
    make at least $100 usually I make more
    24:45
    like 140 in in one-time offer sales and
    24:49
    then what hat or I think Russell calls
    24:51
    it uh SLO self-liquidating offer and
    24:54
    then what happens is so now everybody on
    24:56
    that webinar everybody on that webinar
    24:59
    is there for free so if one person buys
    25:03
    my course pure profit everybody that
    25:06
    buys my course appear profit and my list
    25:08
    is getting built for free and because
    25:09
    I’m giving away a free funnel at the end
    25:11
    of the webinar I get click funnels of
    25:13
    silly commissions and that even more
    25:14
    pays for my fishing a dog ok so I like I
    25:20
    don’t pay for for leaves all right it
    25:23
    takes care that breaks it even and so
    25:26
    what happens is every single penny I
    25:29
    make on my webinars 100% profit now let
    25:32
    me give you a golden nugget on how to do
    25:34
    this properly this is something I say
    25:36
    this is a key point I say here’s this
    25:39
    thing this really valuable things that
    25:42
    you can get for 17 or 37 or 40 whatever
    25:44
    it is it will help enhance what you
    25:47
    learn on the webinar that’s key you are
    25:50
    going to learn this thing on the webinar
    25:52
    the webinar is free but if you would
    25:53
    like to enhance what you are going to
    25:57
    learn on the webinar if you would like
    25:58
    to take what you’re going to learn on
    26:00
    the webinar to the next level if you
    26:02
    would like to prepare for the webinar so
    26:05
    that you really sinks in you can buy
    26:08
    this optional product so that you get
    26:10
    more out of what you learn on the
    26:12
    webinar that is how I frame it so
    26:14
    whatever it is you are going to pitch or
    26:16
    that you’re teaching on your webinar
    26:18
    sell them a one-time offer or a
    26:20
    self-liquidating offer whatever that
    26:22
    will help enhance what they’re already
    26:24
    going to learn and as long as you it’s
    26:28
    so great cool I tell you I’ve seen that
    26:31
    happen on our webinar can we give away a
    26:33
    free trial on our self-liquidating offer
    26:35
    but I
    26:36
    basic thing I love more anything that we
    26:38
    just taught is people just understand
    26:41
    that a buyer is a buyer as a buyer if
    26:43
    they buy your also right there the
    26:45
    chances of them but you know what your
    26:48
    staffs are but it’s typically seven to
    26:50
    ten times higher they’re going to buy
    26:51
    what’s on the webinar as well so
    26:53
    obviously oh yeah love it it’s just so
    26:55
    plus plus what I did here and this is
    26:58
    really cool I took this this training
    27:00
    and I really went nuts on it like I oh
    27:03
    it’s like it’s a lot of stuff it’s um
    27:06
    you know and and and I could easily
    27:09
    charge 200 bucks for this and I’m not
    27:10
    talking about the Oh total value 200
    27:13
    bucks I’m being serious like I could
    27:16
    literally sell this product for 200
    27:20
    bucks and I intentionally priced it at
    27:23
    $37 so that when they pay that the $37
    27:29
    and they they see it okay and they you
    27:35
    know take it they’re like oh my lord
    27:38
    I paid $37 for this and it is freaking
    27:42
    amazing
    27:42
    I I cannot imagine how amazing his 9 is
    27:47
    997 or is not 99 or whatever whatever
    27:50
    what is program is going to be okay like
    27:54
    they it impresses yeah it impressed yeah
    27:58
    you got to over-deliver you absolutely
    28:00
    have to over-deliver okay and I make
    28:04
    sure also and this is something I
    28:06
    learned from Russell one of the bonuses
    28:07
    has to be way more than worth $37 or
    28:11
    whatever you try like for instance one
    28:12
    of the bonuses is how to get it’s my
    28:14
    whole headline formula and formula on
    28:16
    how to get webinar registrations for
    28:18
    under $1 don’t tell me you wouldn’t pay
    28:20
    thirty seven dollars just for that like
    28:22
    of course you would right so I’m making
    28:25
    it a total no-brainer like if you don’t
    28:27
    buy this offer for M I even give it 100
    28:30
    percent refund policy like so and I
    28:33
    rarely ever I don’t like I made out of
    28:35
    like I don’t know 2,000 sales I’ve maybe
    28:39
    got to refund requests and it’s usually
    28:41
    people that can’t even log in or they’re
    28:43
    like tech not tech savvy so like hey I’m
    28:45
    just frustrated I want a refund so other
    28:47
    than that
    28:48
    like no refunds and it’s amazing because
    28:51
    it really gives you the opportunity to
    28:54
    over-deliver to just totally over
    28:56
    deliver and yeah so that that’s that’s
    29:00
    another really key Golden Nugget to how
    29:02
    I’m able to consistently spend money
    29:04
    every day on Facebook not pay for it
    29:07
    because I immediately and it’s an OG oh
    29:08
    so you here’s a great part when do you
    29:11
    when you have to pay Facebook but
    29:12
    usually what three weeks to a month
    29:13
    after you spend money right okay well I
    29:16
    get paid instantly as soon as I get paid
    29:18
    before it registers as a conversion in
    29:20
    Facebook I think we call that arbitrage
    29:23
    pretty yes I mean like I mean I’m
    29:25
    getting paid upfront before I even have
    29:27
    to pay Facebook it’s fan-freaking-tastic
    29:30
    plus the Commission’s I get from you
    29:32
    guys which I’m over like 30 grand in
    29:35
    commissions from you guys and I and I’ve
    29:38
    definitely not spent 30 grand yet on
    29:40
    Facebook Ads I only spend maybe like
    29:43
    I’ve ramped it up I’m at like like 1,200
    29:46
    bucks a week I think now and for just
    29:49
    one webinar and a lot of people say well
    29:51
    why haven’t you scaled it first of all I
    29:54
    it’s like I gotta hire more people to my
    29:57
    team like I have a lot of stuff to deal
    30:01
    with like we in take a lot of students

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