Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)
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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio I’m your
00:19
host Dave Woodruff today you are in for
00:21
such a treat you have the opportunity of
00:23
learning from Dan Henry a man who you’re
00:25
going to have to have an acquired taste
00:26
for go yeah and we’re so I’m so excited
00:30
to have you thank you so much for coming
00:32
on a podcast really for to have fun we
00:34
do this if a man what’s up man I promise
00:37
I’ll behave I always have a lot of fun
00:42
before I actually get these recordings
00:44
going sometimes I think I should
00:45
actually have it like the end put a
00:47
little outtake in our conversations
00:48
before we actually do the the a
00:50
professional recording piece of it those
00:53
are some of the funnest things and our
00:55
conversation before had people be good
00:57
are you serious but that’s what it’s all
00:59
about you need a lot of bleep I just
01:05
want to know you areas for such a treat
01:07
today this is Dan is one of those guys I
01:09
didn’t even know about until probably
01:12
about six months ago and then Lily out
01:14
of the blue this guy literally blows up
01:16
and it’s now qualified for our car
01:19
through our clickfunnels affiliate
01:21
contest he’s also one of our two comma
01:23
Club winners or I’m so excited next week
01:25
so actually we’re gonna be you guys will
01:28
have to receive this podcast after a
01:29
photo hacking live event I’m actually
01:31
recorded beforehand and Dan will be on
01:33
stage received a ton of awards and
01:35
accolades but more important that Dan is
01:37
one of those guys that you just have to
01:39
I can’t wait for the content it’s going
01:41
to be spewing forth here and skewing
01:42
probably the wrong turn to use at this
01:44
point but this is our guy basically from
01:47
a pizza boy to seven speaker so dad I
01:48
don’t let you just dive right in start
01:50
to talking about your story thanks Dave
01:53
yeah so my story is pretty um man so
01:57
I’ll try to get through it as quickly as
01:59
possible then get to some actionable
02:01
stuff but basically I was a pizza boy
02:04
back in like 2011 and I just you know I
02:08
just happened to stumble across
02:10
affiliate marketing around
02:13
when electronic cigarettes were becoming
02:15
hot and I made a little bit of money
02:20
with electronic cigarettes it was an
02:23
electronic cigarette blog where I
02:24
reviewed them and I got affiliate
02:25
commissions for you know reviewing them
02:28
and I you know I never really thought I
02:31
would be a success and I always always
02:33
you know think about success as people
02:37
put this invisible glass ceiling above
02:38
them and they are convinced that they
02:42
can’t jump up and climb up and go higher
02:44
into the sky where they’re you know
02:46
their actual dreams are but if they
02:48
actually jump up and touch that well
02:51
notice that it’s not there and they can
02:53
go as high as they want um but I
02:55
accidentally I think I like tripped and
02:57
just like jumped up in the air maybe
02:59
there was a spider I don’t know and I’m
03:00
like oh there’s no glass ceiling oh my
03:02
god you know so I thought I made like a
03:05
hundred and fifty bucks my first month
03:07
with vlogging about electronic
03:10
cigarettes and I just freaked out I was
03:12
like oh my god this works and fourteen
03:15
months later I was at thirty thousand
03:17
dollars a month and I thought I thought
03:20
about thirty thousand looks blog yeah
03:23
yeah yeah and and you know I did it
03:25
because I went above and beyond like
03:27
everybody had these like cookie cutter
03:29
WordPress sites for reviewing electronic
03:31
cigarettes and what I did was I was like
03:33
okay these are all the same how can I be
03:35
different so what I did was I went on I
03:37
bought one of those night club clickers
03:38
it you know you click to count people
03:40
and I grabbed like five brands of
03:43
electronic cigarettes and I puffed on
03:44
each one and I clicked and I counted
03:46
each how many puffs you got out of each
03:48
brand okay so it took like three days
03:51
and I documented that and people were
03:55
like this is amazing and so I was I was
03:58
like ranked number one for electronic
03:59
cigarettes for a long time electronic
04:01
cigarette review electronic cigarette
04:03
reviews and I thought life was great I
04:05
was making 30 grand a month everything
04:06
was fantastic I didn’t really I was a
04:08
professional internet marketer at that
04:10
point I still didn’t think and I didn’t
04:13
create any sort of how to make money
04:14
online stuff because I was only
04:16
successful one time at one thing you
04:18
know I know that everybody makes their
04:20
first five dollars online and they
04:21
create a course but I didn’t do that I
04:24
just stuck with the electronic cigarette
04:25
and then I
04:27
not in the legal referral stuff and I
04:28
had a another site that was making ten
04:31
grand a month
04:31
doing a legal referral stuff and it was
04:34
all based on SEO well one day the SEO
04:37
crash happened and I lost all my
04:38
rankings okay
04:41
and all my income was gone and I was
04:43
back at at square one and I’m like this
04:45
sucks so I got like salty I’m that type
04:49
of guy gets salty like I get really
04:51
salty about stuff and and like for
04:55
instance you know back then I was trying
04:57
to reach out to all these gurus and you
05:00
know sort of like get interviewed and
05:02
everything and nobody wanted to have
05:03
anything to do with me so I got salty
05:05
and ended up doing it myself and now
05:07
when people ask for interviews sometimes
05:09
I’m kind of like no it’s okay
05:11
but animals I like them so he’s like uh
05:13
but there was a big rumor that now wants
05:16
to interview me and he’s like totally
05:18
snubbed me a year ago and so I’m like
05:20
whatever you know but um not not not
05:22
Russell or anything somebody totally
05:24
different but yeah I focus on my people
05:27
I think that’s more important than media
05:29
and stuff the media is important and
05:31
I’ll tell you about how I experiences
05:33
that in a minute but basically what I
05:35
did was um I got really salty about
05:39
internet marketing and I quit and I took
05:42
my money and I bought I invested in all
05:44
kinds of stuff invested in a nightclub
05:45
t-shirt company the t-shirt company
05:48
didn’t do very well the night club did I
05:49
flipped that I made a six-figure profit
05:52
from flipping that that’s where I
05:53
learned began to learn Facebook Ads
05:55
and I turned it from a crappy nightclub
05:58
to the hottest spot in town using
06:00
Facebook Ads no other form of
06:02
advertisement so that was a success so
06:04
after this I was like okay cool I’m
06:08
doing really well again or somewhat well
06:10
let me get back into internet marketing
06:12
because dealing with drunks all night is
06:14
not fun and so now I wanted to bounce
06:16
back into internet marketing I invested
06:19
in a software blew all my money on that
06:21
if flopped because what it was was I was
06:24
trying to review a creative curator that
06:27
would scrape together all the reviews
06:29
about your business and then allow you
06:31
to respond to them and then Google came
06:34
out with pretty much that exact software
06:36
for free a week later after I was about
06:38
to launch
06:40
so I was like okay that sucked and I
06:42
just let it go like I’m not even gonna
06:44
bother so I was back to like dirt-poor
06:47
basically and just had a lot and like my
06:50
t-shirt company cost me money out of
06:52
thirty thousand dollar printing machine
06:53
that broke the company witness fix that
06:56
I have to sell it for five grand I’d had
06:58
a slew of bad luck and so I met my wife
07:02
at around this time and you know we we
07:07
ended up getting married we had to get
07:08
married at the courthouse because I had
07:10
no money for a wedding barely enough
07:14
money to keep the lights on in fact
07:16
she’s a lawyer in Turkey and she’s
07:17
studying for her law degree over here
07:19
she’s almost finished with it but she
07:21
had to get a job at a Turkish restaurant
07:23
she’s from Turkey by the way she had to
07:24
get a job from a Turkish restaurant to
07:26
help me pay the bills and keep the
07:28
lights on most of our meals were
07:30
actually meals like employee meals from
07:34
the restaurant ah yeah it was pretty bad
07:37
and I felt really terrible as a husband
07:40
you know not only because I couldn’t
07:42
provide for my wife but because I was
07:44
already successful briefly and then now
07:47
I’m like like a complete almost a
07:49
homeless person and I’m just like this
07:50
is terrible like I can’t provide for my
07:52
wife I can’t give her a good wedding and
07:54
you know I know how to do this stuff
07:56
what’s what’s wrong with me so my
07:58
problem was I kept trying to create a
08:02
product and go all-in and that was a
08:04
mistake
08:05
so what I started doing was I started
08:08
blogging again and I made I think like
08:11
five grand my first month blogging again
08:13
and but it still wasn’t a lot because I
08:15
was in severe debt so I started doing
08:17
some coaching on how to on how to do
08:20
this and again you know I had a track
08:22
record of success so I felt comfortable
08:25
coaching about it so I made some money
08:27
there and then I was like okay I really
08:29
gotta get back on my feet so I decided
08:31
to start doing Facebook ads for local
08:36
businesses okay
08:38
real real estate companies you know
08:41
local businesses because I knew how to
08:43
do that from my time running Facebook
08:46
ads for my nightclub and some friends
08:49
local businesses so I got a client and
08:52
then I got another client
08:53
like another client and I rounded up
08:55
$10,000 worth of clients in under 30
08:59
days in face forfeit for Facebook ads
09:01
clients which really helped me got us
09:05
back on our feet I was able to take my
09:07
wife on a vacation we were able to
09:09
breathe it was you know that’s that’s
09:12
like 20-something hundred dollars twenty
09:15
five hours a week that’s pretty good you
09:16
know and so I did this for a while and
09:20
then of course everybody started asking
09:23
me well how do you do that how do you
09:25
run a Facebook ad agency how do you do
09:26
that how do you do that so of course my
09:28
brain goes ding-ding-ding like all Korea
09:31
I’ll create a training program on this
09:33
because the way I did it was very
09:35
different from everybody else running
09:37
Facebook Ads everybody complicates it so
09:40
much they make it so freakin complicated
09:42
and I the way I do is so simple and so I
09:46
put I decided to do this little coaching
09:49
program eight people I did it for
09:53
relatively low cost I think it was like
09:55
500 bucks and I worked really hard with
09:58
those people and I got them results they
10:01
went out and immediately started making
10:03
money and then I kind of expanded and I
10:05
expanded it and it was doing it was
10:07
doing really well at first like I was
10:10
making about fifteen thousand dollars a
10:12
month from selling this course plus
10:14
money I was making from clients and
10:16
stuff I stopped blogging because that
10:18
just took way too much time so I wasn’t
10:19
make any more money from that and what
10:23
happened was I came across Russell’s
10:26
perfect webinar script right and I had
10:30
heard a rustle years ago and I never
10:31
paid attention to him because I was like
10:32
I’ll internet marketer or whatever
10:34
screw him you know like I don’t I don’t
10:37
need his scammer you know I was all like
10:39
that but then I kept hearing about more
10:42
stuff and more stuff and then you know I
10:43
got into clickfunnels I started using
10:45
clickfunnels for my campaigns that I ran
10:48
for my stuff clients stuff like that so
10:51
I started looking more into Russell and
10:55
I bought the dot-com secrets book and I
10:57
read the part on webinars and I when I
11:01
finally cracked open the book I was like
11:02
I’m like this is good it’s like this
11:05
like I thought this guy was like a
11:08
scammer and this was really good and I
11:11
was like wow I was like and he looks 12
11:14
- so I’m like I can relate to this guy
11:17
because everything everybody always says
11:20
me and Russell both will all both look
11:22
like we’re 12 so I was like okay I can
11:24
relate to this guy so I read the book
11:28
and then I bought the perfect webinar
11:29
script just to kind of like make it
11:30
thinking a little bit more so I took my
11:33
course which is the same course and I
11:35
took the webinar which is the same
11:36
content but I reorganized it um for the
11:42
perfect webinar
11:43
you know format and then I made a
11:47
million bucks in the hundreds of six
11:49
months okay by the way yeah and I was
11:53
like out well this this works so yeah I
11:57
put a lot you know and of course I was I
11:58
mean I was running traffic to it with
12:01
Facebook Ads because well I mean that’s
12:03
what I teach so I better be good at
12:05
Facebook Ads but you know I ran it I ran
12:08
it
12:09
I did a live webinar my first live
12:11
webinar may 48 grand in a day I was just
12:13
like there’s a video of me I ran over to
12:16
the bar across the street from my office
12:18
and I was like on a Facebook live
12:21
freaking out oh my guys just make 48
12:23
granted you think oh my god and I got
12:26
like so wasted that night that I forgot
12:30
because I was supposed to shut the order
12:32
page off you know and and because I was
12:34
like oh the offers only till tonight
12:36
well I passed out in my office like in a
12:38
pool of urine and I I uh I I woke up the
12:44
next morning with another $20,000
12:46
because I forgot to turn off the order
12:48
page okay I think I did take a shower as
12:52
well but that so that was fantastic
12:56
I mean I snuck but I was fantastic so I
13:00
I was like this is amazing so then I put
13:02
it on auto and I did one webinar one
13:05
like you know how Russell says he’ll do
13:07
the webinar like 50 times so you figure
13:09
I did one and then I put it on autopilot
13:10
and I scaled it to a million dollars so
13:14
at but let me tell you besides the
13:16
perfect webinar here’s here’s and
13:19
this is this is a really important e
13:21
point I went I bled sweat and had tears
13:28
getting my initial group of students
13:30
might I call my beta group results see
13:33
that’s what really helps sell it even
13:35
before the perfect webinar script was I
13:36
didn’t just sell something I had a
13:38
result I found people charged him a
13:41
relatively low amount of money worked
13:43
with them tirelessly got them results
13:45
and then every single time they had a
13:49
result I jumped on skype with them and
13:50
recorded a call about them getting their
13:52
result while they were still high on
13:53
that result okay and I pushed that out
13:55
and push that out
13:56
I sold the course and like every week I
13:59
get new results I have I I started with
14:02
people that took my course and made you
14:04
know I made like a thousand dollars and
14:07
then it was people oh I just got three
14:09
clients now I’m making like you know
14:10
forty five hundred bucks or whatever and
14:12
now I’ve got guys that are making thirty
14:14
thousand dollars a month my top student
14:17
makes thirty thousand dollars a month
14:18
junior I got another one making eighteen
14:22
thousand a month I got another one
14:23
making sixteen thousand a month and so
14:24
as the you know as the success stories
14:28
got better and better every single time
14:30
I got a new success story I got on
14:32
immediately as soon as I heard anything
14:34
about their success story I immediately
14:36
got them on skype and I was like hey man
14:38
tell me about this and I got him while
14:40
they were so excited I had this guy
14:42
James who actually posted he because I
14:46
do this thing where I when you hit 10
14:47
grand a month in revenue I give you Dan
14:50
Henry’s 10k club shirt so he like posts
14:53
on Facebook he’s like I just hit 10
14:54
grand I want my shirt so I downloaded
14:56
that video immediately put it into a
14:58
retargeting at immediately put it into a
15:00
retargeting ad so like if you watched my
15:02
webinar and still if you watch my
15:04
webinar now you immediately get
15:08
inundated like I will stalk you to the
15:11
ends of Facebook to the nether regions
15:13
okay you will see every testimonial I
15:16
have if I get a new one boom it goes
15:18
into my retargeting slot and you get hit
15:20
constantly constantly if you visited the
15:23
webinar page but you didn’t visit the
15:24
sales page I’m like hey I noticed you
15:26
visited you watch the webinar but you
15:27
didn’t check out the sales page if you
15:29
visited the sales page but you didn’t
15:30
watch so ever I know
15:31
you watch the sales page you didn’t
15:33
watch the webinar you got to watch so
15:35
ever or if or here’s another one if you
15:37
visited the order page but you didn’t
15:39
check out and didn’t visit the
15:41
confirmation page hey I noticed you were
15:43
about to enroll in Facebook at for
15:45
entrepreneurs but you didn’t did you
15:46
have trouble checking out I mean look at
15:48
these success stories both of them and I
15:50
just I completely stock you and just
15:52
bother the crap out of you with my
15:54
success stories until you buy a hinge so
15:58
I hope people understand this I preached
16:00
this Russell creases this every we
16:02
cannot focus enough on this you guys
16:04
have to get results you gotta find a way
16:07
of getting results and when you get
16:09
those results man just like what Dan
16:11
said you blow those things out to
16:13
everybody everywhere I know that if you
16:16
know we’ve talked so much about recently
16:18
about epiphany stories and 50 fridges
16:20
near you hear a lot more about that over
16:21
the next couple months and Russell
16:22
releases a new book but it’s crazy as as
16:25
you take a look and you see what’s out
16:27
there
16:27
this whole there’s nothing more valid
16:30
than social proof someone talking about
16:32
what you did for them is just huge and I
16:35
love how you jump on it right away danam
16:37
and don’t let the fire cool off at all
16:39
when their heat them not eat at the
16:41
moment kept capturing that it’s just
16:43
awesome yeah you have to and that’s what
16:45
I teach my students like I tell them I
16:47
say when you get your first Facebook Ads
16:49
client right because they’re trying to
16:51
build a Facebook ad agency I say you got
16:53
to get results for this first I teach
16:55
them a method where they they basically
16:57
they don’t take money until they get
16:59
results and I insist this whole trial
17:02
method and basically what I tell them I
17:03
say listen say let’s say you run a test
17:07
campaign for somebody let’s say you get
17:09
amazing results but let’s say that
17:10
person is just a jerk and they don’t end
17:12
up hiring you that’s okay because that
17:14
first campaign you want to make sure
17:16
that you have that person agree to a
17:18
testimonial because if you can get a
17:21
testimonial and you can share numbers
17:22
from that first campaign and here’s a
17:25
trick whenever you get a confirmation of
17:28
how much like oh I spent you know X and
17:31
I and you made X get it in an email so
17:33
you can screenshot the email and share
17:35
it okay get it on video because that
17:38
testimonial right there
17:40
we’ll get you clients with very little
17:42
work and
17:43
that testimonials worth way more than
17:45
just having them pay you okay so that’s
17:48
like what you really need to get and I
17:50
preached that so so much and you know
17:54
doing that really helped me transform my
17:58
life I mean you remember when I told you
18:00
that we had me and my wife had to get
18:03
married at the courthouse yeah okay so
18:06
uh actually last like three weeks ago um
18:10
and even though we’ve been married
18:12
almost two years now I went ahead and I
18:14
I guess now I’m totally on my feet I
18:17
went ahead and I rented out a beautiful
18:21
wedding hall and I gave her like the
18:24
wedding of her dreams I mean we had our
18:26
family fly in from Turkey we had this
18:29
big wedding and you know even though we
18:31
were already married I wanted to give
18:33
her that wedding I wanted to go back to
18:34
give her that wedding and we had she let
18:37
me have a Batman wedding cake which was
18:39
pretty cool uh but uh and so I would not
18:45
have been able to do that if I didn’t
18:47
make all this money clearly because
18:48
money like what is money money is just a
18:50
tool for exchange right Dave you know
18:53
you go to the grocery store and you need
18:57
food right so you give them money and
18:58
they give you food in exchange a tool
18:59
for exchange and uh I know you know what
19:04
I’m doing so I love it you know I did
19:08
that and and the bottom line is this is
19:11
that um I needed to get people results
19:15
so that I could make money so that I
19:16
could do the things I wanted in my life
19:18
so so that I could have freedom to be
19:21
able to go on vacation to be able to
19:23
give my wife the wedding she deserved
19:25
okay
19:26
and also so that I could hire people to
19:30
take care of things so I had time
19:32
because I’m sure as you know they have
19:34
time is more money time is more valuable
19:37
in my opinion than money because money
19:39
it comes every week all right it gets
19:41
replenished but currently
19:43
time does and you if your eight-year-old
19:46
son is at bat and he hits his first home
19:49
run and that that smile creeps ear to
19:52
ear as he’s rounded third base of his
19:54
first home run that
19:56
home run smile from that eight-year-old
19:58
kid it only happens once in a lifetime
19:59
and if you’re not there if you were busy
20:01
working on your business and you’re not
20:03
there you will never see that first
20:06
homerun smile ever again it only happens
20:09
once so you know to me a big part of it
20:12
was being able to hire a team so that I
20:14
have more personal time to enjoy with my
20:16
wife because I don’t want to be 80 years
20:18
old going well I have a billion dollars
20:21
or I have you know 50 million dollars
20:23
but I don’t really remember ever
20:25
enjoying my wife and now she’s dead
20:28
like I don’t want to say I don’t wanna I
20:31
don’t want to be that guy you know
20:33
because then I’ll probably just throw
20:34
myself off of a bridge if it has like a
20:35
wheelchair ramp you know I just roll
20:38
myself off but so that that’s a big
20:42
thing so um if you like I can like um
20:46
what would you like me to share in terms
20:49
of actionable content for it some of the
20:53
main things right now would be the whole
20:56
idea sparse webinars is it’s a big topic
20:58
as well as Facebook so I think one of
21:00
those two topics I know people would die
21:02
to find out more okay I got a I get an
21:05
amazing thing I can share with you
21:06
alright so let me ask you a question
21:09
Dave um let’s say you want to run
21:12
traffic to a webinar right how much do
21:14
you think you should pay per per webinar
21:16
registration Oh three to five bucks okay
21:20
what if I told you that there is
21:22
absolutely no reason on this planet you
21:25
should pay a single dime for a webinar
21:27
registration I would be dying to find
21:30
out how to do that okay I have never
21:32
ever paid a single cent for any lead any
21:36
webinar registration anybody on my email
21:38
us I got it all free with Facebook Ads
21:40
you’re kidding nope in fact I got I get
21:44
paid to run ads I don’t know I make I
21:47
make a profit off of it alright can I
21:50
would you like to know how would you
21:51
like everyone making thousand people
21:54
revisited I to go there
21:56
oh wow eighteen thousand okay all right
21:58
so this is this is this is how you do it
22:01
so and you got to follow this really
22:03
specifically is this is key so what I do
22:07
is I run a webinar registration hey you
22:09
know
22:10
my name is Dan Henry I so for instance
22:12
my my headline was how I made ten
22:14
thousand dollars my first month running
22:16
Facebook ad for clients and how you can
22:18 - even if you don’t have any results to
22:20
show
22:21
so that was my headline my three secrets
22:23
were how to land a call how to land your
22:28
first client how to get easy results for
22:30
that client and how to scale that
22:33
initial campaign or that initial client
22:36
to ten thousand dollars a month by
22:37
getting more clients okay so those are
22:39
the three secrets and then at the end I
22:41
gave away a free funnel um to help you
22:45
with that so I give up I give all this
22:46
amazing stuff away free for the webinar
22:48
so you register for the webinar now what
22:50
normally happens when you register for a
22:51
webinar you hit this what like if it’s
22:54
an offering since my webinar right now
22:56
is on auto webinar if you go to 10 K
22:58
agency com it runs every 15 minutes
23:00
right so if you go to that site and you
23:02
enter and your register for the webinar
23:03
what would you expect you’d expect to
23:05
hit a page where it has a countdown and
23:07
then it forwards to the page you watch
23:09
the webinar right well this is what I do
23:12
instead I go right to a one-time offer
23:15
and I say hey thank you so much for
23:17
registering for the webinar you are
23:19
going to learn how to scale the ten
23:20
thousand dollars per month and Facebook
23:21
Ads finds even if you don’t have any
23:23
results to show you never internet but
23:24
let me ask you something first before
23:26
you watch this webinar do you have
23:28
trouble with the Facebook pixel do you
23:31
have trouble installing it using it for
23:33
retargeting understanding how it works
23:36
well let me show you how you can use the
23:39
Facebook pixel to cut your ad spend an
23:41
app so basically what I do is I take one
23:43
of their major pain points and as we
23:45
know people are confused with the
23:47
Facebook pixel it’s a big pain point
23:49
okay so I offer a one-time offer and the
23:52
product that I offer is called pixel
23:53
hero it’s this whole training on how to
23:56
use the pixel and all this stuff and
23:59
then I have you know some bonuses that
24:01
go with it how to get webinar
24:03
registrations for under $1 all this
24:04
stuff and I I sell for $37 okay
24:08
so when you hit that page there is a
24:11
link at the top it says I don’t need to
24:14
take me to the webinar instead so you
24:15
can go right to the webinar if you want
24:17
or you can stay on that page watch my
24:19
video and you can buy the one-time offer
24:22
okay
24:23
so and and and what happens is I sell
24:28
more than enough of my one-time offers
24:32
after registration to pay to break even
24:35
on all my webinar registrations so if I
24:39
spend $100 to get people on a webinar I
24:42
make at least $100 usually I make more
24:45
like 140 in in one-time offer sales and
24:49
then what hat or I think Russell calls
24:51
it uh SLO self-liquidating offer and
24:54
then what happens is so now everybody on
24:56
that webinar everybody on that webinar
24:59
is there for free so if one person buys
25:03
my course pure profit everybody that
25:06
buys my course appear profit and my list
25:08
is getting built for free and because
25:09
I’m giving away a free funnel at the end
25:11
of the webinar I get click funnels of
25:13
silly commissions and that even more
25:14
pays for my fishing a dog ok so I like I
25:20
don’t pay for for leaves all right it
25:23
takes care that breaks it even and so
25:26
what happens is every single penny I
25:29
make on my webinars 100% profit now let
25:32
me give you a golden nugget on how to do
25:34
this properly this is something I say
25:36
this is a key point I say here’s this
25:39
thing this really valuable things that
25:42
you can get for 17 or 37 or 40 whatever
25:44
it is it will help enhance what you
25:47
learn on the webinar that’s key you are
25:50
going to learn this thing on the webinar
25:52
the webinar is free but if you would
25:53
like to enhance what you are going to
25:57
learn on the webinar if you would like
25:58
to take what you’re going to learn on
26:00
the webinar to the next level if you
26:02
would like to prepare for the webinar so
26:05
that you really sinks in you can buy
26:08
this optional product so that you get
26:10
more out of what you learn on the
26:12
webinar that is how I frame it so
26:14
whatever it is you are going to pitch or
26:16
that you’re teaching on your webinar
26:18
sell them a one-time offer or a
26:20
self-liquidating offer whatever that
26:22
will help enhance what they’re already
26:24
going to learn and as long as you it’s
26:28
so great cool I tell you I’ve seen that
26:31
happen on our webinar can we give away a
26:33
free trial on our self-liquidating offer
26:35
but I
26:36
basic thing I love more anything that we
26:38
just taught is people just understand
26:41
that a buyer is a buyer as a buyer if
26:43
they buy your also right there the
26:45
chances of them but you know what your
26:48
staffs are but it’s typically seven to
26:50
ten times higher they’re going to buy
26:51
what’s on the webinar as well so
26:53
obviously oh yeah love it it’s just so
26:55
plus plus what I did here and this is
26:58
really cool I took this this training
27:00
and I really went nuts on it like I oh
27:03
it’s like it’s a lot of stuff it’s um
27:06
you know and and and I could easily
27:09
charge 200 bucks for this and I’m not
27:10
talking about the Oh total value 200
27:13
bucks I’m being serious like I could
27:16
literally sell this product for 200
27:20
bucks and I intentionally priced it at
27:23
$37 so that when they pay that the $37
27:29
and they they see it okay and they you
27:35
know take it they’re like oh my lord
27:38
I paid $37 for this and it is freaking
27:42
amazing
27:42
I I cannot imagine how amazing his 9 is
27:47
997 or is not 99 or whatever whatever
27:50
what is program is going to be okay like
27:54
they it impresses yeah it impressed yeah
27:58
you got to over-deliver you absolutely
28:00
have to over-deliver okay and I make
28:04
sure also and this is something I
28:06
learned from Russell one of the bonuses
28:07
has to be way more than worth $37 or
28:11
whatever you try like for instance one
28:12
of the bonuses is how to get it’s my
28:14
whole headline formula and formula on
28:16
how to get webinar registrations for
28:18
under $1 don’t tell me you wouldn’t pay
28:20
thirty seven dollars just for that like
28:22
of course you would right so I’m making
28:25
it a total no-brainer like if you don’t
28:27
buy this offer for M I even give it 100
28:30
percent refund policy like so and I
28:33
rarely ever I don’t like I made out of
28:35
like I don’t know 2,000 sales I’ve maybe
28:39
got to refund requests and it’s usually
28:41
people that can’t even log in or they’re
28:43
like tech not tech savvy so like hey I’m
28:45
just frustrated I want a refund so other
28:47
than that
28:48
like no refunds and it’s amazing because
28:51
it really gives you the opportunity to
28:54
over-deliver to just totally over
28:56
deliver and yeah so that that’s that’s
29:00
another really key Golden Nugget to how
29:02
I’m able to consistently spend money
29:04
every day on Facebook not pay for it
29:07
because I immediately and it’s an OG oh
29:08
so you here’s a great part when do you
29:11
when you have to pay Facebook but
29:12
usually what three weeks to a month
29:13
after you spend money right okay well I
29:16
get paid instantly as soon as I get paid
29:18
before it registers as a conversion in
29:20
Facebook I think we call that arbitrage
29:23
pretty yes I mean like I mean I’m
29:25
getting paid upfront before I even have
29:27
to pay Facebook it’s fan-freaking-tastic
29:30
plus the Commission’s I get from you
29:32
guys which I’m over like 30 grand in
29:35
commissions from you guys and I and I’ve
29:38
definitely not spent 30 grand yet on
29:40
Facebook Ads I only spend maybe like
29:43
I’ve ramped it up I’m at like like 1,200
29:46
bucks a week I think now and for just
29:49
one webinar and a lot of people say well
29:51
why haven’t you scaled it first of all I
29:54
it’s like I gotta hire more people to my
29:57
team like I have a lot of stuff to deal
30:01
with like we in take a lot of students
…
Expert Secrets: Find Your Message, Build A Tribe, And Change The World…
“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki