Daniel Levis, Email Alchemy - How to Turn Your Emails Into Gold

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
to funnel hacker radio i’m super excited
00:20
a I’ve got the email alchemist on the
00:23
call Daniel levis Daniel welcome hey
00:27
thanks for having me looking forward to
00:29
this I have no idea what email alchemy
00:32
is and so I’m really super excited
00:34
actually I know what email is I’m real
00:36
familiar that obviously it click funnels
00:37
we use email extensively well you just
00:41
thought we’ve built the action X
00:42
platform for that whole reason but I’m
00:44
really super excited to be working with
00:46
you on this project because I have heard
00:48
so many awesome amazing things about you
00:50
and your content the messages that you
00:53
convey the people you’ve worked with Jay
00:55
Abraham Jon Benson andy jenkins know all
00:57
these guys real well and say just
01:00
awesome awesome things about what you’ve
01:02
been able to do and I was looking
01:03
through some of the you know show notes
01:05
and stuff beforehand and you’ve got this
01:07
crazy record of being able to pull a new
01:09
three dollars five dollars even as much
01:10
as you know sixteen dollars per
01:12
subscriber in the crazy like couple
01:15
weeks and I’m just dying to find out
01:17
more about how you’re doing this a lot
01:19
of our users are using email as a
01:20
primary part of their business and I
01:23
know the content today is going to be
01:25
super super awsome and most specifically
01:27
pertain directly to what they’re doing
01:29
in their business so let’s dive right in
01:31
if you’re okay with that yeah sounds
01:32
good so you want to know what why it’s
01:34
called email alchemy absolutely yeah
01:37
well alchemy means like yeah you know
01:40
these kind of weird scientists of old
01:44
magician’s you know sorcerers and
01:47
wizards and so forth they were looking
01:50
for a way to turn rocks and you know
01:53
dirt and stones into goal and that’s
01:57
kind of the analogy for email alchemy
02:00
that most people have lists that they’re
02:02
sitting on that are kind of like the
02:04
dirt and the gravel in the stones and
02:06
email alchemy allows them to dig much
02:10
deeper into the list and turn that basic
02:14
dross into gold I love that dross into
02:19
gold that’s a great visual yeah it’s
02:22
kind of like that there’s an old story
02:23
of the this guy named Russell Cromwell
02:26
used to tell about this African farmer
02:29
who had a farm and you know he’s he
02:34
heard about gold and he you know he left
02:36
the farm and he traveled all over the I
02:38
think it was diamonds maybe not goal was
02:40
diamonds and it’s traveling all over the
02:42
world he’s looking for diamonds and
02:44
can’t find any diamonds and you know
02:47
he’s burning his life up and he
02:48
eventually commit suicide he jumps into
02:51
a river and the person who ended up with
02:54
his farm found diamonds on the farm so
02:57
that’s another sort of metaphor that I
03:00
use in my marketing that a lot of people
03:02
go you know chasing diamonds in social
03:06
media and Twitter and Facebook and
03:09
Instagram and video production
03:10
everything else when the diamonds are
03:13
really in the list oh that’s cool well
03:16
you’ve got this crazy acronym sod PC
03:19
what the heck the sod PC mean and how
03:21
does that actually pertain to to email
03:24
well sod pc is kind of a formula for
03:28
putting together an email alchemy email
03:31
and there are a few things like if you
03:34
ever get my emails you notice they look
03:36
very very different they’re unusual and
03:40
you know let’s start with the way most
03:43
people use email most people use emails
03:45
kind of like a simple notification
03:47
service right I got this cool thing and
03:50
you know they’re right a couple of
03:51
paragraphs and go check out the video
03:53
that’s kind of the you know the de facto
03:56
standard isn’t it absolutely well email
03:59
alchemy it takes a completely different
04:01
approach the emails tend to be longer
04:04
and sod pc is kind of like the five
04:07
parts of an email alchemy email and the
04:10
reason that the emails are longer is
04:12
because we want to we want to pre frame
04:17
the click we want we don’t want people
04:20
clicking through blind curiosity just to
04:24
see what’s on the landing page and that
04:26
kind of what people do with email they
04:28
write you know short sort of blind
04:30
subject line and blind copies got
04:33
benefits but it’s just you know you
04:35
don’t know what it is so you get people
04:37
clicking on the links but when they land
04:40
they don’t convert very well so the idea
04:43
here is yeah we’re going to use
04:45
curiosity and open loops but we’re using
04:48
them to get people to really read the
04:51
email and then the email we use several
04:54
techniques and we can get into the Assad
04:56
PC formula to to pre frame and
05:00
precondition that person for action so
05:03
that when they land on the landing page
05:04
they’re ready to do business so the
05:07
first letter of the sod PC formula and
05:11
it has nothing to do with nothing to do
05:14
with turf or twits or computers that
05:19
don’t operate properly S stands for
05:22
subject line and I’m not a big believer
05:25
in kind of the the common theory of
05:30
subject lines which is you know hey dot
05:33
dot dot or you know just the person’s
05:35
name you know have you seen this yet
05:39
Dave that kind of stuff I mean once in a
05:43
while that’s good but to do that all the
05:46
time you’re really looking at the wrong
05:49
thing I like to say that you should
05:53
really not look at your open rates or
05:55
your click-through rates as a general
05:57
rule as a day-to-day sort of thing when
06:00
you’re mailing because those things when
06:03
you use those as your KPI when you use
06:06
open rate as a KPI or click through rate
06:08
as a KPI you’re really shooting yourself
06:10
in the foot because you’re doing things
06:13
that are going to actually reduce the
06:15
conversion on the landing page and
06:16
you’re doing things that are going to
06:19
limit the frequency of your mailing so
06:22
we’ll get into that lool around a little
06:24
later on but let me tell you about the S
06:26
part of the sod PC formula when you want
06:31
to create an email that gets people to
06:33
open gets people to to consume and also
06:37
keeps people consuming emails over the
06:39
law
06:39
hall not burning out your list in other
06:43
words you want to kind of get three
06:44
ideas going there number one you do want
06:47
to have a pattern interrupt and a
06:49
pattern interrupt is kind of like think
06:51
of it as you know what what gets what
06:54
gets our attention below the level of
06:56
conscious awareness and it’s things like
06:58
sex survival intrigue controversy
07:04
conspiracy paradox two things that
07:07
shouldn’t shouldn’t go together anything
07:10
that’s bizarre or unusual embarrassment
07:13
betrayal depravity tabloid worthy stuff
07:17
write something in there even if it’s
07:19
just one word second thing you need in
07:24
that subject line most of the time is
07:26
some level of curiosity and you know I
07:28
need to know what’s inside the email and
07:32
the third part that a lot of people tend
07:36
to leave out because they’re focusing on
07:38
just getting an email opened is a
07:40
relevant benefit now I I don’t like the
07:43
idea of somebody opening an email
07:45
because it says hey dot dot dot because
07:47
they have no clue I like to give them
07:50
some type of a reason or a benefit
07:53
that’s in the headline so I’ll give you
07:56
a few examples here’s some examples of
07:58
headlines that kind of have these three
08:00
things going on tricky marketing problem
08:04
in parentheses why you shouldn’t use
08:07
social media now you see how it’s got
08:11
that pattern interrupt why you shouldn’t
08:14
use social media assuming you’re selling
08:16
something to do with social media and
08:19
you know it’s it’s got a benefit right
08:22
hmm tricky marketing problem while why
08:24
would you tell me about the problem if
08:25
you didn’t have a solution right so it’s
08:28
got those elements another example might
08:30
be science of found money in your brain
08:33
it’s kind of like a you know paradox how
08:37
can it be money in your brain another
08:38
one is like German statesman teaches
08:41
muscle growth something you just unusual
08:45
you wouldn’t expect it and if you’re in
08:47
the you know if you’re in that back
08:49
niche if you’re a target for that muscle
08:52
growth niche
08:53
you know you want to you want to learn
08:55
muscle growth right all right look again
08:58
curiosity’s been one of the main things
08:59
we’ve always taken a look at it and it’s
09:01
been a huge deal in our subject lines
09:03
headlines for landing pages I huge
09:06
believer in that yeah but it’s also more
09:09
than it’s more than curiosity need that
09:11
pattern interrupt as well because you
09:14
know when people are in their inbox
09:16
they’re not looking at the subject line
09:20
very carefully what are they looking at
09:22
they’re looking at the from line right
09:26
oh sure they’re looking at that front
09:28
line because the front lines more
09:30
important in the subject lines and
09:32
they’re thinking well what was the last
09:33
thing Russell sent me was it any good
09:36
and if it if it wasn’t they’re not even
09:40
going to look at the subject line so the
09:43
idea of the pattern interrupt is it
09:45
something that is even it’s usually just
09:47
one word even that’s just so unusual
09:51
that it grabs the eye before you’re even
09:52
aware that hey let me look at the
09:54
subject line and again it’s just it’s
09:58
not just about getting the email open
10:01
not just about getting the email open
10:03
it’s about it’s about giving the person
10:08
something that they’re going to grab on
10:11
to when they do open it’s not just about
10:13
oh there that’s what it’s about and then
10:15
they shut it off I love that idea that
10:18
relevant benefits super super critical
10:20
yeah and it’s it’s the toughest thing
10:23
because that’s the thing that tips a
10:25
person off oh it’s a commercial email so
10:30
it’s it’s a bit of an art now let’s get
10:32
on to the second one Oh sod pc o is for
10:36
opening and we all know we gotta hook
10:39
that reader right and the way you hook a
10:41
reader you use short in complete
10:46
sentences right because you know the the
10:50
eye when it looks at something if it
10:52
sees a big long sentence goddess it’s
10:54
got to actually work to get that meaning
11:00
but if you got a short little sentence
11:02
like you know the legend started years
11:04
ago
11:05
I mean you can’t look at that without
11:08
reading and you want to know what’s the
11:12
legend yet and that’s sucks you into the
11:13
second one so it we’re talking about
11:16
open loops again curiosity you’re
11:19
raising a question and then you’re
11:22
dancing around the question a little bit
11:25
before you answer it so if I want to
11:27
open up in the body of the e-mail say
11:31
I’m selling some kind of social media
11:33
consultant thing and somebody just opted
11:36
in for my free report and they get this
11:39
email with the subject line it sets the
11:42
hook tricky marketing problem in
11:44
parentheses why you shouldn’t use social
11:47
media well then I expand on that hook in
11:49
the opening segment of the email and I
11:52
might do it something like this although
11:55
I’m grateful that you downloaded our
12:00
free seven social media marketing
12:03
secrets to double your business this
12:06
year report I forgot to warn you I
12:10
forgot to warn you about a major social
12:12
media glitch that’s built in to our
12:17
comprehensive program and now I’ve
12:20
immediately hooked them right I mean
12:21
I’ve expanded on that pattern interrupt
12:23
that I used in the subject line people
12:25
don’t expect you to tell them about a
12:27
glitch if they’re trying to sell you
12:29
something do that no course not and I’m
12:32
also opening up the loop what’s the
12:34
glitch gotta read on to find out and
12:36
then I tease them a little bit more by
12:38
reading something like I talk about what
12:40
the glitch is not right and I’m not
12:43
talking about the usual problems that
12:47
come standard from the typical
12:49
run-of-the-mill social media consultant
12:53
or agency they talks a good game but
12:56
leaves you with no hard dollar return on
12:59
your investment they’ll bury you in
13:02
expenses for for useless maybe even fake
13:05
fans friends and likes stick you with
13:08
hidden fees maybe even ruin your brand
13:11
with low value thoroughly unresearched
13:15
posts written in broken English I’m
13:18
not talking about spam complaints
13:22
getting kicked off the major of social
13:25
media networks are being blacklisted by
13:27
Google no I’m talking about something we
13:30
can’t help you it I still haven’t told
13:33
him what the heck it is you see how that
13:36
lures a man sure also differentiates you
13:39
to write it’s like a competitive
13:41
differentiation so that’s the opening
13:44
segment that’s what it’s all about it’s
13:45
about getting people engaged and reading
13:48
and you know the human human attention
13:52
is like a locomotive very difficult to
13:54
get it going but once you get it going
13:57
is a certain momentum that builds up and
13:59
that’s how you do it how long is your
14:00
opening usually lasses like three four
14:03
lines sentences type of deal is a couple
14:05
paragraphs yeah yeah short I mean it’s
14:08
email right yes you know a long email is
14:11
typically email alchemy emails are like
14:13
six to eight hundred words sometimes a
14:16
thousand still a pretty short piece of
14:20
communication long by email standards
14:22
but you know you got to keep moving you
14:24
know we’re not we’re not writing in
14:26
novel or anything that sounds great so
14:29
what’s the DS far as deepening how’s
14:30
that work deepening yeah yeah um the
14:34
idea with the deepening is to get the
14:37
reader to withdraw from the sensory
14:40
world right we we want them to forget
14:42
that they’re sitting there at their
14:44
computer or with their iPod or iPhone
14:47
whatever it is we want to move them
14:49
outside of the here and the now take
14:52
them somewhere into the past or into the
14:54
future so that we can activate their
14:57
imagination because when you get
14:59
somebody inside of their own head you
15:03
know making mental pictures they become
15:05
more suggestible they become more
15:07
open-minded and that’s what you want
15:09
when you want to sell something you want
15:11
to introduce a new idea and you want
15:12
them to accept the idea so it’s
15:14
typically some sort of story because a
15:18
story by definite by definition it takes
15:21
that person out of the here and now
15:23
because you’re telling them about
15:24
something that happened in some other
15:25
place at some other time right you can
15:30
you can do sci-fi to you can
15:32
you know trigger words like imagine
15:34
picture yourself that’s science fiction
15:37
right now we’re taking that person into
15:39
the future okay it could be the past but
15:42
the beauty of that is now you can just
15:45
make up the story if you have to because
15:47
it’s you know imagine picture yourself
15:49
it’s you’ve got license now to make up a
15:52
story so let me give you an example
15:55
imagine imagine you’re dreaming about
16:00
standing on the edge dot dot of a shark
16:05
infested pool and for some crazy dream
16:09
reason you’re poised to jump but that’s
16:14
3 a.m. and you can’t wake up you’re
16:16
sweating thrashing the sheets are soaked
16:19
and twisted you see black fins circling
16:23
cutting through the mist over the pool
16:27
water is lapping at your toes you’re
16:30
starting to lean forward no your arms
16:34
are flailing stop don’t do it you idiot
16:37
wake up but you can’t stop and you can’t
16:42
wake up a puppet masters operating your
16:46
legs now your body’s in the air either
16:50
you’re a splash yikes turn on the light
16:53
and pant pant take a breath it was only
16:57
a dream yet what you’ve just experienced
17:00
it’s like the waking nightmare of
17:02
supposedly making your business easier
17:04
on the internet because being online is
17:07
supposed to be more like floating on a
17:10
raft on a hot summer day then like
17:13
swimming with the sharks when you’ve
17:15
nicked yourself shaving so you see how
17:18
you can’t listen to that without your
17:20
your imagination that the wheels in your
17:23
brain starting to spin right now you’re
17:24
very good you’re very good and the idea
17:29
is there’s a there’s a moral to that
17:32
story right there’s a moral to the story
17:35
that serves your purposes in selling
17:40
that thing that you want to sell because
17:42
naturally you want to make a you’re
17:44
selling internet marketing stuff you
17:46
want to sell clickfunnels whatever it is
17:48
you want to get the idea that you know
17:50
it’s it’s without clickfunnels it’s like
17:53
jumping into a shark infested pool with
17:58
clickfunnels you know it’s like a
18:00
floating down the down the stream on a
18:03
raft on that hot summer day so there’s
18:06
kind of like this implicit of under the
18:09
radar a buying conclusion that’s in the
18:12
deepening a segment of the email so it’s
18:16
typically a story or it’s just imagine
18:18
picture yourself and people love that
18:21
kind of stuff like they almost like
18:23
reading the emails as much as they do
18:27
you know watching a video or buying
18:30
something that they really want and
18:32
that’s really really important because
18:34
if you don’t give people a reward for
18:37
just reading your emails maybe they’re
18:39
not in the position to buy today which
18:40
is you know more common than then if
18:43
they are right you know your conversion
18:45
if you get five percent conversion your
18:48
you know your rock star but you don’t
18:50
want to alienate people you want to keep
18:52
that ninety-five percent happy and
18:55
engaged in enjoying your emails but
18:59
without necessarily giving away the
19:01
secrets right now if you tell a story
19:03
and you put a smile on somebody’s face
19:05
or you you know you teach them some kind
19:08
of like high-level wisdom or give them
19:10
inspiration or encouragement they
19:13
appreciate that but you’re not giving
19:16
them like you know do this do that do
19:18
this and your emails because number one
19:20
that cut is kind of boring anyway and
19:23
number two you’re kind of taking the
19:25
wind out of your sails when they do go
19:27
to your landing page and they watch your
19:28
video and you want them to buy those
19:30
secrets right I think it’s great so now
19:34
I wanted to buy how do I get to the P
19:35
for the pitch well the P you know if you
19:38
if you study storytelling you know the
19:41
one of the things they tell you is that
19:42
you never ever reveal subtext you tell a
19:47
story and you’ve got a you got a message
19:49
you got a meaning and you never come out
19:53
at the end and say so you read the story
19:54
and you know that unit means this
19:58
but in the case of writing an email we
20:00
do that and and the pitch is where you
20:04
come out and you you spell out the
20:06
meaning of the story that you just told
20:08
them in the deepening and pitch is not a
20:10
dirty word at all you know it’s very
20:13
important that you you be very direct at
20:16
some point so far we’ve been pretty
20:18
indirect but we want to get very direct
20:21
we want to tell them while this was the
20:22
meaning of the story not those exact
20:25
words but we want to bring the subtext
20:27
of that deepening phase into the
20:30
person’s conscious awareness we want to
20:31
spell it out for them spell out the
20:33
moral of the story that’s buried under
20:35
that under the surface and then that
20:39
you’ve been telling them there and then
20:41
what that does is you absolutely sure
20:45
that they know what they’re supposed to
20:48
be doing from this point forward and
20:50
they tend to accept it much more because
20:53
they’re their subconscious mind has
20:55
already made the connection without them
20:58
really realizing it the other thing that
21:02
I like to do which is extremely unusual
21:05
not done very much I like to mix what I
21:09
call content and again it’s not hard
21:11
teaching but it’s it’s stuff that that
21:14
people perceive as being content and I
21:18
like mixing it together with the pitch
21:20
so I don’t like sending a you know a lot
21:23
of people have this kind of division in
21:26
their mind where they say okay we’re
21:27
sending three content emails so that we
21:30
earned the right to send an offer you’ve
21:32
heard that before right of course I
21:34
don’t believe in that I believe that
21:37
every email should bring value and every
21:39
email should have an outlet where people
21:42
can go and they can take action by
21:45
something or opt in or book a
21:47
consultation or whatever your your sales
21:50
objective happens to be but they enjoy
21:53
reading the emails even if they you know
21:55
they may not be in a position to take
21:57
action so now that they you’ve got wove
22:02
that through how how open then is your
22:05
call to action my call to action when
22:09
you say open you mean
22:11
I’ll marry you just right in the face
22:13
with it I mean how do you so we
22:14
basically gone to the subject line we’ve
22:16
got a ton of curiosity we’ve got it
22:19
pattern interrupt now we’ve gone through
22:21
the whole thing as far as making sure
22:22
we’ve got a you know relevant benefit
22:23
all that’s been in the subject line got
22:25
the opening we’ve engaged them through
22:26
that tons of open looks and hooks and
22:28
everything else the deepening I thought
22:30
was fantastic love how you basically
22:31
went into that part as far as really the
22:34
story aspect of it and then weaving the
22:36
pitch into it so when it comes to the
22:37
call to action is it just a link or mean
22:39
are you creating how do you tie the call
22:42
to action into your email well number
22:44
one has to be super clear has to be
22:46
super concise I like to use Hyper text
22:51
to link i don’t like just putting a raw
22:54
link in there and i kind of strategic
22:58
about what what the call to action is it
23:02
might be go and watch the webinar replay
23:05
pay a particular attention to you know
23:09
30 minutes and 24 seconds in because
23:12
that’s where you’re going to learn that
23:14
and then in another email later on in
23:18
the in the sequence I might be much more
23:22
focused on you know now’s the time to
23:26
invest so it’s kind of like a strategic
23:29
thought process is what what are you
23:32
really how are you going to position it
23:34
how deep into the into the landing page
23:37
are you going to go and and I always
23:40
like to have a i like to make campaigns
23:44
that have deadlines on them so i’m
23:46
gradually getting more and more serious
23:48
with each email that i’m sending so the
23:51
scarcity and urgency and more direct
23:54
investment actions versus check out
23:56
called type call to actions and I like
24:00
to always not always but very often use
24:04
an embedded command like but I might say
24:07
you know the real nightmare would be
24:09
missing out on this podcast or to not
24:13
get Daniels free special report call 147
24:17
opening line ideas starters for email
24:20
marketing on fire you see how I marked
24:22
that out in my speech get Dan
24:24
Elle’s free special report that’s great
24:26
well that’s an embedded command and
24:29
that’s exactly how you want to do you
24:32
cause the action in an email hyperlink
24:34
the part of the sentence that is the
24:37
command right that that’s more powerful
24:40
than just putting the whole command as a
24:44
sentence as and as a hyperlink because
24:47
it’s kind of indirect right you’ve got a
24:49
train of thought going and you just kind
24:52
of marking out the command so it’s a
24:55
little more subtle so for those people
24:58
that get it they’re a little more visual
24:59
on this aspect when you’re saying
25:01
hyperlink the just to get portion or
25:04
hyperlink the whole help people
25:06
understand visually what you’re really
25:07
talking about what yeah that’s going to
25:10
be hyperlinked in that sentence in that
25:12
sense I would hyperlink get Daniels free
25:15
special report and then I named the
25:19
report it’s called 147 open line idea
25:21
stars for email marketing on fire I
25:23
wouldn’t link that because here’s what
25:26
happens when you when you put these kind
25:27
of like links that are going on forever
25:30
yeah people see them but they don’t
25:33
they’re blind to them they don’t read
25:35
them but if you put get Daniels free
25:37
special report you can’t look at the
25:40
link without reading it it’s too short
25:42
got it so that’s the part get Daniels
25:45
free report that actually gets
25:46
hyperlinked yeah the name not I just
25:48
want to make sure for those people who
25:50
are listening they understand exactly
25:51
what we’re talking about yeah and you’ll
25:52
notice that that that wasn’t the
25:54
beginning of the sentence that the
25:56
beginning of the sentence is the real
25:57
nightmare would be missing out on this
25:59
podcast or to not get Daniels free
26:03
special report you see the subconscious
26:06
mind doesn’t really register negatives
26:09
right so I’m saying you or to not get
26:12
Daniels free special report we don’t we
26:15
don’t like this happens to me all the
26:17
time I’ll be reading something and I’ll
26:20
miss the word not I’m not gonna matter
26:23
don’t it’s like when you tell your kid
26:27
don’t play by the railroad tracks what’s
26:29
the first thing that you see them doing
26:31
blame by the real we’re playing by the
26:33
railroad tracks yeah I remember that as
26:36
far as a lot of coaching things we were
26:38
our kids and their younger as far as you
26:40
know don’t miss the ball don’t miss the
26:41
ball don’t miss the ball and all they
26:42
did is miss the ball miss the ball is
26:44
the ball so I totally understand that
26:48
well I think the cool thing here is this
26:52
this whole sod PC PC principals work so
26:56
well and I want to make sure that that
26:58
people understand how to use this again
27:00
obviously we are huge advocates of email
27:04
I mean we built an entire software
27:05
platform clickfunnels with action etics
27:08
on the backend action etics is our email
27:10
delivery platform and its ties in with a
27:13
whole bunch of other things but the key
27:14
there is you have to be using email in
27:16
your business and its really why I
27:17
wanted to make sure that that you were
27:18
on our podcast Daniel is that there’s
27:22
obviously it’s important so far as
27:23
understanding final steps and things but
27:25
now that you’ve got a person they’ve
27:26
given you your email address you got to
27:28
be able to communicate with them and
27:29
I’ve had a lot of people asking for you
27:31
know saying hey we would love some
27:32
additional help as far as how do we
27:34
write our emails better how do we get
27:35
better conversions out of our emails so
27:37
I really really appreciate your being on
27:39
our podcast today you know I think it’s
27:41
kind of cool that you actually kind of
27:42
seated what you and I talked about
27:44
earlier as far as these these free
27:46
subject lines if you don’t mind I talk a
27:47
little more about that and tell me where
27:49
they can get them yeah I mean if you can
27:52
if you get your your sod PC down if you
27:56
nail every one of those those five steps
27:59
of the persuasive email you basically
28:03
get two fundamental business advantages
28:05
you get to mail your list more than
28:08
everybody else because your emails are
28:10
inherently rewarding not in the sense of
28:13
necessarily given away hard content but
28:15
they bring a smile to the person’s face
28:17
so they reveal some kind of useful
28:19
wisdom or insight or encouragement or
28:22
they’re just entertaining and number two
28:24
your conversion rate on the landing page
28:26
is going to go sky-high because you’re
28:29
thoroughly pre-selling people before you
28:32
ask them to click and you’re getting
28:34
away with it repeatedly because you
28:37
never failed to bring value so that when
28:39
people are in their inbox and they see
28:41
your name their eyes are going to move
28:44
over the right and look at the subject
28:46
line where most of the time they see the
28:48
person’s name and they think oh yeah and
28:49
they just delete it right
28:51
they’re deleting like 5 6 10 12 emails
28:54
at a time and that’s how people behave
28:57
in their inbox so I got a free report
29:01
and it’s it’s not about subject lines
29:04
this particular report is about opening
29:06
lines the the second part of the five
29:09
steps I on PC formula and it just gives
29:12
you ideas for how do you start an email
29:14
and you can pick it up at triple w
29:17
daniel levis calm forward slash russell
29:21
all lowercase it’s got to be all
29:23
lower-case or it won’t work because you
29:26
know most people when they’re sitting
29:27
down to write an email the opening is
29:32
hardest part I mean you just people are
29:35
just terrified of that blinking cursor
29:37
and how do I get started those first few
29:40
incredibly important sentences extremely
29:43
difficult to write and you know Dave if
29:45
you don’t hook that reader as you know
29:47
man all of your hard work in writing
29:50
that emails pretty much wasted it’s gone
29:53
but if you can get a really great
29:56
opening the rest of the email tends to
29:58
get a lot easier much easier going and
30:00
and your chances of making good sales or

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