David Abrams, How to Use Demio Webinars To Do More Than Just Sell

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody this is
00:18
Dave Woodward host of funnel hacker
00:20
radio and today you’re going to love
00:22
this we have the opportunity of having
00:23
David Abrams who’s the co-founder of
00:25
Daniel with us and I’m still excited to
00:28
have him because this is the topic we we
00:31
spent a lot of time spending time
00:33
talking about and that is webinars
00:35
onboarding QA but trying to keep that as
00:37
simple as possible obviously there are
00:39
perfect webinars one of the things
00:40
you’ve heard Russell talk about from the
00:42
beginning of time but without any
00:43
further introductions let me just dive
00:45
right in David welcome hey thanks so
00:48
much for having me Deb it’s a real
00:50
pleasure to be here this is gonna be
00:51
exciting night really I love your guys
00:54
software I’ve had the opportunity get a
00:57
basic understanding of it but I want if
00:59
you don’t mind if you just spend a few
01:00
minutes kind of talking to people about
01:01
why demio is such a great tool and how
01:05
would help people who are basically
01:06
barber funnel hacker community utilizing
01:08
click funnels and how they can use that
01:10
in their business absolutely absolutely
01:13
in the spirit of demo being simple I try
01:15
to keep my explanation simply here as
01:17
well and the truth is is that my partner
01:20
and I are both marketers I have a
01:22
background in funnel building actually
01:24
when my Pascal news was a funnel
01:25
consultancy and my partner is an
01:28
internet marketer for many years and we
01:30
just were not happy with the webinar
01:31
providing her providers out there the
01:34
solutions out there they just need it
01:36
felt clunky or they didn’t integrate
01:38
well or they just didn’t have you know
01:40
they didn’t feel like they were built
01:41
for marketing and sales so we
01:42
continually ran into problems we
01:44
continually how to like put a bunch of
01:45
different applications together and we
01:48
said you know maybe there’s maybe
01:49
there’s something here that we can do we
01:50
can create a better webinar experience
01:52
create some of that allows you to you
01:54
know touch base with your prospects
01:55
better have a better relationship but
01:57
our engagement and better interactivity
01:59
which in the end is really webinars all
02:01
about and there’s my dog playing with
02:02
the toy
02:03
sami well sorry about this everyone
02:07
listening the Home Office and pushy
02:08
found that the loudest toy in the room
02:10
that was the dog say okay you spoken
02:12
long enough I guess yeah exactly so so
02:16
we went on this process to make to make
02:18
demio and along the way we brought in
02:21
all the things that we really wanted out
02:23
of demio so some of the cool things here
02:25
is like you can take our registration
02:28
pages and you can customize them for
02:29
your your brand if you don’t want to use
02:32
our pages you can actually take unstyled
02:35
HTML code and paste it into a click
02:37
funnels page so you can actually have
02:39
your own clickfunnels custom page made
02:41
another really powerful oh yeah it’s
02:44
really it’s really cool and it’s super
02:46
simple literally like a couple of clicks
02:48
and you have that done um another thing
02:52
that we did was we created automative
02:53
rules so instead of having to like piece
02:56
together all this different software we
02:57
actually created a system with like two
02:59
clicks that you can create specific
03:01
actions that happen based on the
03:03
attendees of behavior so if they
03:06
register you can add a tag if they join
03:10
late you can have you can choose what
03:12
time they join and then add a specific
03:14
event you can have if they leave earlier
03:17
if they complete or if they you know
03:20
don’t attend if they skip the webinar
03:21
you may want to put them in a specific
03:23
maybe campaign and so this just allows
03:26
you to speak to your prospects better
03:28
have a better relationship with them and
03:30
really kind of you know fine tune that
03:34
marketing funnel by giving them the
03:35
right message at the right time and
03:36
that’s really what marketing funnels are
03:37
all about so that that’s just a couple
03:39
of our small features one of the biggest
03:41
things I would say is we really try to
03:43
create a low latency high quality
03:44
platform that you can have a one-to-many
03:48
conversation but it feels one-on-one
03:50
because you can get instant chat
03:51
response you can you can have other
03:53
webcams and Mike’s open so you have
03:55
these conversations to make a really
03:57
more a much more interactive engaging in
04:00
getting webinar you know obviously the
04:02
main thing i was looking at as far as
04:03
for clickfunnels yeah obviously we
04:06
integrate with a lot of different third
04:07
party platforms for messaging and things
04:11
the great thing as far as demo is you
04:13
obviously can build that exact same
04:15
inside of action etics where they have
04:17
the opportunity then of being able to
04:19
actually follow up in that follow up
04:21
sequence and marketing automation is
04:22
really the main reason why we looked at
04:24
building clickfunnels is to be able to
04:26
create that type of marketing automation
04:27
sequencing and I think the cool thing
04:29
that you guys offer is ours demio is
04:31
that ability to to really provide a
04:34
better webinar experience and then the
04:37
key for all of us as we take a look at
04:39
this is again when we’re looking at a
04:42
webinar one of the main things is the
04:43
messaging that takes place to those
04:45
people who attended those people who
04:47
didn’t attend and then obviously those
04:49
people who may have bailed out before
04:50
they actually had the call to action and
04:52
things of that sort and I think that’s
04:54
the as you take a look at some of the
04:56
stuff that you guys offer let’s talk to
04:57
staff you meds just about as far as the
05:00
use of a webinar and I want to make sure
05:04
we kind of expand a lot of times people
05:05
think of a webinar just as a sales
05:07
opportunity and some things we were
05:09
talking about just briefly where’s a
05:10
couple of other areas where they can
05:12
utilize a webinar or a demio type of
05:15
experience totally totally so um you
05:19
know definitely a lot of times in
05:22
internet marketing in particular you see
05:23
webinars used as like a sales device but
05:26
you can also use webinars as a lead
05:29
generation of ice so giving you know
05:31
some free content on a on a webinar so
05:35
your qualifying leads by galen will sign
05:37
up and then you’re just doing a free
05:38
presentation no pitch just training and
05:40
what that’s going to do is it’s going to
05:42
move them forward in your funnel right
05:43
create that new relationship with them
05:45
so they’re no longer just a cold
05:47
prospect warming them up you’re telling
05:49
them your story you can tell about you
05:51
know pain points get them hoped and then
05:53
you know talk about solutions to solve
05:55
that so just free content it’s a great
05:56
way to do people through your pipeline
05:57
another thing is live that’s also like
06:00
live training basically so why I’ve
06:01
trained into your people or live Q&A; so
06:03
I like to do live Q&A; sessions with my
06:05
people and really just go through
06:08
specific questions and we can even bring
06:10
those people on demio and do like a
06:12
webcam and mic and so you have like
06:14
these one-on-one personal conversations
06:16
but it’s in a one-to-many group setting
06:18
so it’s really powerful and the
06:20
questions that people bring up are often
06:21
questions that everyone has but you know
06:23
sometimes they don’t want to bring them
06:24
up so you get a lot of a lot of
06:26
transparency but
06:27
it there if you’re doing software or a
06:30
type of program doing custom one-on-one
06:33
onboarding is huge we do one-on-one odd
06:35
morning so we actually do a one alone
06:37
call with people as well and just
06:39
welcome to the software in about ten
06:40
minutes so you’re going to see what’s
06:42
happening but that kind of personal
06:44
connection now takes someone who’s
06:46
purchased the customer and really turns
06:48
them into like a raving fan right so now
06:50
they they like the platform they get to
06:52
know you they feel like there’s a
06:53
personal connection there you’ll see a
06:54
decrease in sure and a refund rates from
06:56
programs and continuity and stuff like
06:58
that because all of a sudden that
07:00
relationship again has moved forward not
07:01
just another customer that’s thrown in
07:03
now they have a personal relationship
07:04
with you so that’s just a couple other
07:05
ways that you can use webinars as well I
07:07
love that if that can spend a little
07:08
time you don’t mind on that aspect of
07:10
one of the main things we see is the
07:13
importance of really getting people more
07:15
actively engaged and that engagement
07:17
into a client product or project and or
07:20
membership site is really one of the
07:22
things that we see happens for the
07:24
opportunity to really exist really make
07:26
sure you connect well with your users
07:28
with your client base to grow that and
07:30
so as you take a look at you know
07:32
webinars and take for example you may
07:34
mention as far as onboarding we’ve got a
07:36
lot of people listen to this who are
07:37
coaches and the hard part for a lot of
07:40
them is is time because they’re trading
07:42
their w know a time for dollars what is
07:44
in ways they could actually utilize an
07:46
onboarding or a one-to-many type of
07:49
approach utilizing the software to
07:51
actually be able to better help them in
07:53
their business to get a better return on
07:55
their time so one of the powerful
07:59
strategies I’ve seen from just some
08:01
really amazing coaches that I’ve worked
08:02
with in the past is having you know when
08:04
you open your program you know this is a
08:06
little bit different it’s evergreen
08:07
program but when you open your program
08:08
having that group on board and call as a
08:12
one-to-many call so it’s not you know a
08:14
training session if not a sales or
08:18
marketing session it’s literally just
08:19
bring people in welcoming everyone
08:21
talking to each person individually
08:22
getting to know them and then also
08:24
introducing them maybe to the group if
08:25
you’re doing a public group so doing
08:27
some type of one too many onboarding is
08:29
great so in this session you might talk
08:31
about what’s going to happen in the
08:32
program upcoming it might be what
08:35
they’re going to learn kind of
08:37
re-energizing them on their purchase a
08:39
lot of times
08:39
this does is that it pulls it pulls
08:42
people forward they’re more excited to
08:43
get into it a lot of times after people
08:45
join there’s a little bit of buyer’s
08:46
remorse it happens after purchase
08:48
especially like in a big you know
08:49
coaching program or something like that
08:50
so having these sessions soon after the
08:52
program ends kind of removes that gets
08:54
everyone back excited really make sure
08:56
you focus on you know the benefits that
08:58
they’re going to get doing it so keeping
09:00
that excitement going throughout they’ll
09:01
also kind of get the connection with
09:03
other people but it feels still very
09:04
personal I would recommend having them
09:06
come on like maybe even want to want
09:07
each person you talk to you about 101
09:09
like maybe even if it’s like 30 seconds
09:11
at times to say hello and welcome to
09:12
Maine and stuff like that well that’s
09:14
really powerful I think now I think when
09:16
people what people really want a lot of
09:19
times what how you get people into
09:21
higher level programs is you know they
09:24
need to trust your marketing message
09:25
they need to understand that their pain
09:27
is going to be solved by your program or
09:30
your consulting whatever it is but a lot
09:32
of times people are buying from you so
09:34
that level of transparency is very
09:36
important that they want to trust you
09:37
they want to make sure that they’re not
09:39
just buying a program they’re buying a
09:41
program from you so there’s no better
09:43
way to do that then like a live you know
09:46
you think about like why would that to
09:47
pry the best way right they get to see
09:49
you good to connect with you but second
09:50
that I would say would be a live
09:52
communications platform where they can
09:54
still you have your webcam on you can
09:55
talk to them in real time and still have
09:57
that connection to really pull away the
09:59
the objection level that happens a lot
10:01
of times when you’re selling selling
10:03
online I think it’s awesome I know the
10:05
depth we utilize that type of a platform
10:09
for our very high end Russell’s inner
10:12
circle and yeah he’ll end up doing is
10:14
decade in a day where he left you know
10:16
four or five people on for you know
10:18
almost you know three four five hours
10:21
where he’s actually working one-on-one
10:23
with one of those people talking about
10:25
their business but what’s happening is
10:27
the other people who are have the
10:28
opportunity listening is they’re
10:30
learning what they could do in their own
10:31
business from some of the questions and
10:32
things that have gone back and forth
10:34
with Russell and one of the other
10:35
participants so I really like that idea
10:38
as far as providing extra value and
10:41
allowing people to really connect and
10:42
feel who you are and buy into more of
10:44
you especially in the high-end coaching
10:46
type of thing because that’s really what
10:47
they’re buying is to bind you that’s be
10:49
exact results they believe you’re going
10:51
to be able to help them get
10:52
one hundred percent of one hundred
10:54
percent yeah I I’ve actually been on one
10:56
of those calls Russell and they’re
10:57
fantastic so what what it does is create
10:59
a mini mastermind effect without travel
11:01
on and so many golden nuggets happen
11:03
that way and when you hear other
11:05
questions come up it inspires you to
11:07
think of even new scenarios or ideas and
11:09
you learn so much of other people but
11:11
again like you said it’s just about the
11:14
power of connection and engagement is
11:16
really really the power behind a webinar
11:18
that’s fantastic so tell me it’s one of
11:21
the things that when we first started
11:23
did your talk a lot about is simplicity
11:25
because I know that technology’s always
11:28
one of those things that you know people
11:29
get a little concerned about whenever
11:31
they look at move into new platform what
11:33
are some of the things that you guys
11:34
have done to simplify the process well
11:37
you know from the very beginning we
11:39
looked at the other platforms and we
11:41
felt they were clunky they just felt
11:44
heavy no disrespect any of those
11:46
providers it just to us we wanted to
11:48
have something that was very simple you
11:50
could create a webinar in you know 10
11:52
seconds or less so for us to create a
11:53
webinar it’s putting the title choosing
11:55
a date your setup you have a page
11:57
creative everything like that you go in
11:59
and you can make it much more advanced
12:01
customizing more but it’s that simple to
12:03
get something up and running we wanted
12:05
to till I kind of remove the technical
12:07
hurdles of creating integration so it’s
12:09
just a to click integration to add a
12:12
registration integration to create those
12:14
automated rules it’s literally
12:16
point-and-click no having to like look
12:18
for specific things or like put in tag
12:21
IDs or some crazy technology stuff just
12:23
point and click Choose e-tag and it’s
12:25
and it’s done already with our
12:27
integration with drip which is really
12:28
amazing we have these things called a
12:31
record event so you can actually record
12:32
events on each of the little triggers
12:34
that we have and in your timeline and
12:37
your customer Tomlin in your CRM you can
12:38
see literally everything listed like
12:40
David Abrams registered for this webinar
12:42
webinar name you know he joined at 10
12:45
minutes he left early and move him to
12:49
this campaign so like you can literally
12:50
see that entire timeline so just about
12:52
ease of use now that that’s just kind of
12:55
the features while you’re creating your
12:56
webinar but what we really said was the
12:59
big thing is the attendee experience and
13:02
the actual hosting of the web
13:04
has to be simple and it has to be
13:06
intuitive because you may be running
13:08
your first webinar you may be joining as
13:10
a you know like a guest on a show or
13:12
some like that never been on this
13:13
platform before you have to know how to
13:14
do it and it has to be intuitive so we
13:17
created a demio as a browser-based
13:20
application so it’s one click to join in
13:22
the browser so we just click right in
13:25
the browser and um inside there it’s
13:27
very simple we have a backstage if
13:29
you’re presenting so all your major
13:31
functionality is out of the way and then
13:33
when you’re out of that you’re just
13:34
presenting it’s very clear one click to
13:36
download your your screen sharing
13:38
ability but as we wanted to create it so
13:41
it felt simple so if felt intuitive you
13:44
didn’t need like we literally took out
13:46
help bubbles inside of the software and
13:48
put them all into like a help desk
13:50
because we want to make it so intuitive
13:52
that you shouldn’t need help bubbles you
13:54
should be able to go into the software
13:55
create and run your first webinar in
13:58
about one minute and really we’ve gotten
14:01
feedback from people who have said you
14:03
know hey this is amazing I come in I
14:04
create my web and i created my
14:06
integration they could my tags creating
14:07
my pages I ran my first webinar and I
14:10
completed it and it’s like 10 minutes
14:11
after they signed up awesome that’s
14:13
super cool yeah so telling us as you
14:16
take a look at the opportunity for
14:19
utilizing webinars we’ve talked about on
14:21
board and we’ve talked about a Q&A; we’ve
14:23
talked about obviously the sales cycle I
14:24
think from a sales Tampa what do you see
14:27
in these days as the best price points
14:30
to use webinars to sell the best price
14:33
points to use webinars to sell as far as
14:35
the programs that they’re selling on the
14:36
webinars yeah i mean take for example
14:38
you’re typically not going to a webinar
14:39
for $19 product so correct what price
14:43
points do you find a webinar works
14:46
really good at selling well I would say
14:49
any product that’s mid range to high
14:51
high level product are really going to
14:54
benefit from a webinar I’ve seen you
14:57
know we we just launched we just got
14:59
through the grand opening at WM we are
15:00
low end was two hundred thirty-seven
15:02
dollars all the way up to 497 now it
15:05
worked really well on webinars because
15:07
you have you have a good solid 30 to 50
15:11
minutes to explain your story talk about
15:14
your pain points talk about the benefits
15:16
showcased
15:17
and you can use the webinar content to
15:20
kind of um you know pre-sell as you go
15:23
through it so you have this really
15:24
amazing choreographed presentation all
15:26
the way through that you get to do for
15:28
people then you get to have this great
15:29
call to action and you can use and with
15:32
with our platform you can put in buttons
15:34
and stuff but but the cool thing is is
15:36
that once you start getting to higher
15:37
price points but I’ve started seeing as
15:38
I’ve seen people do like literally seven
15:41
thousand ten thousand dollar packages on
15:44
webinars and some of these webinars
15:45
might be two hours that sounds kind of
15:47
crazy more like a two-hour presentation
15:49
or maybe a three-part webinar series so
15:52
it’s basically three hours or four hours
15:53
overtime to sell a ten-thousand-dollar
15:56
program and the reason this works
15:58
because every single webinar kind of
16:01
builds on that layer of trust builds on
16:04
that layer of transparency more
16:06
questions or ask more content is giving
16:08
more testimonials or give it more proof
16:10
is added more pain points are dug into
16:12
so by the end of it you know you’re
16:15
going through these presentations this
16:16
long webinar process you are completely
16:20
convinced that this program is right for
16:21
you and it should be right for you like
16:22
the people that are going to buy at that
16:24
point should be the right target
16:26
customer for that program and that
16:28
that’s really what it allows you to do
16:30
and what’s so cool about it is you can
16:31
be engaging on webinars so it’s not like
16:33
someone just saying through like a four
16:34
hour presentation of falling asleep the
16:36
idea is you want to be engaging
16:37
interactive ask them questions put out
16:40
polls give them a hand out stuff like
16:41
that so they’re keeping interest through
16:43
this but they’re also being sold on the
16:45
program and so out of it you know you
16:47
you do this for pie webinar series and
16:49
you can make 10 sales at ten thousand
16:52
dollars you create a
16:53
hundred-thousand-dollar um you know
16:56
revenue they’re off four hours of time
16:58
that that’s insane you just couldn’t
17:00
sell like that straight to a sales page
17:02
it just it doesn’t have the same level
17:04
of transparency and proofing content
17:09
there I think that’s awesome well as we
17:12
get close kind of wrapping things up
17:13
here anything else David want to make
17:14
sure people understand or know about
17:16
well I definitely think for demio I
17:20
would definitely say you know check us
17:22
out what we’ve done is create a very
17:24
simple easy-to-use platform but it’s
17:26
very robust and very powerful and it’s
17:28
really just the start for us
17:30
we we have a lot of training in there as
17:32
far as how to get going and if you need
17:34
any help while you’re doing webinars um
17:36
we’ll be there we will be there and
17:38
there to help you up your own web that’s
17:40
awesome David where how should they
17:42
reach out to you yeah absolutely so you
17:44
guys can find us at demio com that’s our
17:48
website you can find all about what
17:50
we’re doing you can follow us at dummy
17:51
04 / inside we’re very transparent as a
17:55
company we used to have a youtube series
17:57
that followed the company growth now we
17:59
have a blog called inside demio you guys
18:01
kind of follow along as the company
18:03
grows feature requests like just some of
18:05
the entrepreneurial journey stuff on the
18:06
back end but yeah definitely check us
18:08
out there and if you guys want to
18:09
connect with us it’s uh facebook.com
18:11
forward slash meet demio or twitter com
18:14
4 / me Demi oh and it’s my partner
18:16
waianae and we’re always there to to
18:18
talk with entrepreneurs and help out
18:20
with webinars or software whatever we
18:21
can help with that is absolutely awesome
18:24
David I greatly appreciate your time
18:27
today and again that’s demio de niño
18:29
com so guys check it out thanks again
18:32
buddy alright thanks babe thanks for
18:35
listening to funnel hacker radio podcast
18:37
if you’d like to be notified anytime we
18:39
release a new episode just subscribe
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18:45
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18:50
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18:54
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to a free dream car all you have to do
18:59
is go to funnel hacker radio com forward
19:01
slash dream car and you’ll get all the
19:03
details thanks again for listening

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