Day 1: The Secret Formula

Day 1 - Step 1 of 4: The Secret Formula

Russell Shows You The Secret to Creating an Online Business Using This 3 Step Formula.

Video - Day 1 - Step 1 of 4 The Secret Formula

Source: ClickFunnels™ Affiliate Bootcamp

Step 2 of 4: Download The ABC Ignite Workbook

PDF - Day 1 - Step 2 of 4 Download The ABC Ignite Workbook

Source: ClickFunnels™ Affiliate Bootcamp

Step 3 of 4: How The Secret Formula Works For ClickFunnels™ Affiliates

A step-by-step walk through of how Russell’s Secret Formula applies to affiliates.

Video - Day 1 - Step 3 of 4 How The Secret Formula Works For ClickFunnels Affiliates

Source: ClickFunnels™ Affiliate Bootcamp

Step 4 of 4: 100 Click Formula For ClickFunnels™ Affiliates

A step-by-step walk through of how the 100 Click Formula works for ClickFunnels™ Affiliates.

Video - Day 1 - Step 4 of 4 100 Click Formula For ClickFunnels™ Affiliates

Source: ClickFunnels™ Affiliate Bootcamp

ClickFunnels™ Affiliate Bootcamp

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:arrow_right: EVERYTHING You Need To Market and Deliver Your Affiliate Offer!

 
ClickFunnels™ Funnel Hacks

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Action

Trust your Teammates…

Being transparent and honest is what this community is all about. By playing with our “cards face-up on the table” we work together to reach our goals faster.

Copy + Paste the following into a Reply and fill in the blanks…

My Formula:
1st) Who Is My Dream Customer?

2nd) Where Are My Dream Customers?

3rd) What Bait Am I Going To Use To Attract Them?

4th) Where Am I Going To Take Them?

My Goals:
1st) What Do I REALLY Want / Need In Life?

2nd) What Are The Monthly Payments To Get Those Things?

3rd) So, how Much Do I REALLY Need Per Month?

4A) Membership Site: How Many Members Do I Need To Hit That Goal?

4B) Backend Sales: How Many Sales Per Month Do I Need To Hit That Goal?

4C) Combinations: What Combination Of Continuity & Backend Do I Need To Hit That Goal?

5th) How many “SLO” (Self Liquidating Offer) sales do I need per month to sustain my continuity and backend?

6th) How much traffic do I need to get that many front end SLO sales?

Notes

  • Stop dabbling. Immerse yourself.
  • Goal can’t be “I want to make money”
  • Find something of value that you are good at and want to help people with this thing that you’ve got.
  • Super power = most passionate about + competence
  • HELP PEOPLE
  • Fear of “loosing the dream” prevents people from taking action.
  • Must be comfortable with the worse case scenario.
  • KPI’s - Key Performance Indicators are really important to track and measure to grow.
  • Having someone hold you accountable, with a set deadline and having something on the line as a punishment is an extremely powerful motivator to getting things done!
  • Building an Affiliate Business sets you up to build any online business - these lessons are completely transferable to anything you want to create & market in the future.
  • Don’t skip the Step 3 and Step 4 videos by Kevin Tjia … they really help you to take action!

My Formula

1st) Who Is My Dream Customer?

Draft 1

  1. Person with Family
  2. Wants passive income to replace work income
  3. Successful in their profession/career - so is making good money - but feels stuck in the Rat Race trading time for money… so limited on time, but makes good money.
  4. Persons career is not their passion and is taxing on their family life (over worked)
  5. Has tried building a SaaS or being an Affiliate - understands the value of recurring revenue.
  6. Feels alone as an entrepreneur - is seeking community and peer support (but is self motivated and driven)
  7. Works well in a team environment (current job requires this) - doesn’t try to dominate the conversation. Also works well directly with customers/clients.
  8. Values growth over $$$ & spends $$$ to save time.
  9. Takes action but craves structure.
  10. Helps others and wants to be an honest/transparent affiliate.

Draft 2
Female - Jill

  • Is a natural leader and teacher
  • Speaks up in a male dominated workplace
  • Wants the best life for her family
  • Believes in personal development by taking action and being systematic (not by posting motivational quotes on Facebook)
  • Family income is $100K/yr but still struggles with cashflow
  • Confident
  • Willing to work hard now for benefits later
  • Time is LIMITED

Male - Jack

  • Exercises or plays team sport
  • Primary $$$ earner in family
  • Loves family and being a dad - does everything for them.
  • Professional job pays $100K/yr but feels stuck in this job and the Rat Race
  • Passionate about side-business opertunities
  • Has already had some success as an Entrepreneur … but also a lot of failures & wasted time. Looking for lower risk options than say building a startup.
  • Seeks adventure and travel
  • Studies marketing, sales, startups, growth an passive income even if this isn’t his profession - he sees this learning as very valuable.
  • Ready to start something new
  • Supports others around him and is a good listener.
  • Is humble
  • Willing to work hard now for benefits later
  • Time is LIMITED (failed at blogging regularly - see’s paid traffic as much easier than SEO & Inbound but doesn’t know how to do it profitably)

Professions/Passions:

  • Financial freedom
  • Passive income
  • Affiliate marketing (as a way to reduce risk versus trying to build a new product)
  • Entrepreneur / Startups / Founders
  • Solopreneur (in need of a team / community and people that “get him” and want to “talk about marketing” as friends/partner aren’t passionate about this topic like he is)
  • During commute to work or cleaning the house listens to podcasts and audiobooks to “study” and make the most of every moment.
  • Wants to do side-hustle work more than watching TV … but often gets sucked into TV (so seeking accountability to stay focused on what matters and what he really wants).

2nd) Where Are My Dream Customers?

  1. In Facebook Groups (ClickFunnel Avengers) and Forums for Affiliates (AffiliateFix)
  2. On email lists for “online business” and “marketing”
  3. Listens to podcasts (convenient when on the move e.g work commute).
  4. Follows passive income bloggers like Pat Flynn

Looking at Similar Web for “affiliatebootcamp.com”…
Current visitor estimate 152K

USA 51%
UK 8%
Jamaica 6%
Philipines 3%
France 3%
… sounds like Australia is fairly untapped. I might focus my attention here at home :australia:!

Interestingly had 400K visitors in Jul 2017 …then dropped to 85K in September… I wonder why? Some promotion? What was “working” in July?

50% Direct.
8% Social …perhaps untapped? (71% facebook, 18% youtube, 3% redit)
26% Referral … perhaps higher than social due to funnels with a bridge page
10% Email

Referrals:

Audience also visits…
I found the domain “affiliatemarketingbootcamp.com” was 4th on this list… but no one owns the domain. So I bought it for $8. Seems like a nice vanity URL to send people to and redirect to the “affiliatebootcamp.com” site with my affiliate code :moneybag:

3rd) What Bait Am I Going To Use To Attract Them?

  1. Affiliate Teams invite-only community… public, action oriented, structured, team focused.
  2. Summerize Russell Brunson/ClickFunnels content - focus on actionable content e.g. checklist.
  3. Help them “discover” the ClickFunnels affiliate program, it’s awesome training and perks (free car)… then seal the deal with AffiliateTeams as the ultimate community for action takers.

Also…

  1. DotComSecrets free book
  2. Ignite Program (videos) worth $497
  3. Personal story / case study / notes / results in Affiliate Teams.
  4. The AffiliateBootcamp training

… need to think about how my bait can also be used to push away people we don’t want in this community (e.g. the “get rich quick” crowd).

4th) Where Am I Going To Take Them?

  1. Get them to the Super Affiliate level and their Dream Car!
  2. Quitting their day job and having the life they want (freedom of time, money and location)
  3. Purchasing Funnel Hacks (going “all in”)
  4. A-Team Mastermind / Private area in the forum
  5. Special event with affiliate experts / super affiliates providing 1-on-1 feedback?

My Goals

1st) What Do I REALLY Want / Need In Life?
House mortgage paid off
2x Awesome Cars
Travel the world
Great Food
Top Local School for Kids when they get to High School
Latest Technology
Bills Paid
Debts Cleared
Nest Egg Savings
Entertainment
Education / Courses / Mentors
Wife (Mindy) doesn’t need to work weekends

2nd) What Are The Monthly Payments To Get Those Things?
Estimating $20K/mth should cover everything.

3rd) So, how Much Do I REALLY Need Per Month?
$10K/mth replaces my current income… this is one of my primary goals.

4A) Membership Site: How Many Members Do I Need To Hit That Goal?
Doing a combination … see 4C.

4B) Backend Sales: How Many Sales Per Month Do I Need To Hit That Goal?
Doing a combination … see 4C.

4C) Combinations: What Combination Of Continuity & Backend Do I Need To Hit That Goal?

… I started with more complex calculation across more affiliate products. But then after watching the Step 4 video I’ve simplified this down.

Continuity:
$97 Starter Plan ($38.80 Commission) - $3380/mth - 100 customers
$297 Etison Suite ($118.80 Commission) - $2970/mth - 25 customers
$500/mth Dream Car Bonus
Total: $6850/mth

Backend:
$997 Funnel Hacks ($398.80 Commission) - $1994.50 - 5 sales
$497 Funnel Scripts ($198.80 Commission) - $994 - 5 sales
Total: $2988.5/mth

Grand Total: $9838.50/mth (and will get some extra from bumps/upsells/downsells in these funnels to bring the total over $10K)

5th) How many “SLO” (Self Liquidating Offer) sales do I need per month to sustain my continuity and backend?

Continuity
25% Slippage/Churn:
Starter Plan 100 * 25% = 25 new customers needed per month
Etison Suite 25 * 25% = 7 new customers needed per month

30% Buyers Ascend:
Starter Plan 25 / 30% = 84 buyers
Etison Suite 7 / 30% = 24 buyers

5% Traffic converts to Buyers:
Starter Plan 84 / 5% = 1680 clicks
Etison Suite 24 / 5% = 480 clicks

Total Per Month: 2160 clicks
Total Per Day: 72 clicks

Backend
10% Sales Conversion on Webinar:
Funnel Hacks 5 / 10% = 50 attendees required
Funnel Scripts 5 / 10% = 50 attendees required

30% Registrations converts to Attendees
Funnel Hacks 50 / 30% = 167 registrations
Funnel Scripts 50 / 30% = 167 registrations

5% Traffic converts to Registration:
Starter Plan 167 / 5% = 3340 clicks
Etison Suite 167 / 5% = 3340 clicks

Total Per Month: 6680 clicks
Total Per Day: 223 clicks

6th) How much traffic do I need to get that many front end SLO sales?

Monthly: 8,840 clicks (at 5% conversion)
Daily: 295