Notes
-
Who. Where. Bait. Where.
-
What were the things (or one thing) that attracted you to the offer/thing you want to buy/do (for me I moved to being an affiliate after investing too much time into startups that never got to a stage that I would “sell” the product… being an affiliate I can sell right away)
-
Where are your people congregating? Throw your bait into that pond.
-
Blogs, email lists, FB groups, …
-
Focus on WHO and WHERE (as an entrepreneur you can pay people to do the “tactics” of running the ads, etc …Contract it out to the experts)
-
3 Types Of Traffic:
- Traffic you control - Paid traffic. Facebook Ads (Facebook own the people) but I can control where those people go. Send them to squeeze page.
- Traffic you don’t control - SEO. People just turn up. Other stuff on Facebook (e.g. a shared post from something funny). Send them to blog (in my case this could be AffiliateTeams forum)
- Traffic you own - convert the above two types of traffic to THIS. Don’t pay anything to reach them again. Email list.
-
KPI - how many people added to email list per day
-
Goal: $1 in. $1 out. Break Even… now this person belongs to traffic you own.
-
If you’re breaking even then there is no such thing as an advertising budget… you’ll put as much into it as possible because it’s not costing you anything and it’s making you money on the backend. Just keep re-investing what comes out of the funnel - crank it up. “free advertising”
-
You don’t create traffic. It is already out there on FB, listening to a podcast, reading someones email. You just need to find a way to divert it towards you.
-
Tony Robins: If you want to become the best in the world at something, you go and find out who is the best in the world, and you model them. Do exactly what they do. Find the best person - copy them.
-
Don’t reinvent the wheel. Find what is already working perfectly and model it.
-
Don’t start your funnel until you know your competitors and their funnel.
-
WHERE
-
Direct competitors - if I’m selling weight-loss e-book, who else is selling a weight-loss e-book?
-
Indirect competitors - if I’m selling a weight-loss e-book, who are the people selling weight-loss supplements, weight-loss magic creams, fitness things… etc
-
WHAT?
-
Demographics - Who are they selling to?
-
Offer - What are they selling? How are they selling it? Transcribe their sales videos and break down exactly what they are offering. You have to buy your competitors product and take video/screenshots and analyse the funnel and email sequence so you can reverse engineer it.
-
Landing Page - Page/s they are driving traffic to.
-
Traffic Source - Where is this competitor buying traffic from?
-
Ad Copy - What are the headlines? Emails? Images?
-
Never have two unknowns in the WHAT list.
-
ClickBank is a good place to find your competitors
-
In ClickBank find the top offers by popularity - and the one that is the closest to what you want to do/are doing.
-
If you think you can make it look better…don’t! What they have is working.
-
https://www.similarweb.com
-
https://www.adbeat.com
-
https://www.whatrunswhere.com
-
Banners Ads - Direct (you go direct to the site and ask to advertise - contact 10 people and used them to bid against each other. Do initial test on 3 sites. “I’m willing to spend $1000” these other sites will give it to me for X) or Network (money goes too quickly - too many sites to analyse the traffic - 1000’s sites)
-
“How can I give myself a raise today?”… a new traffic source is a great way to get this (after you have an offer that is working).
-
Buying email ads from the site competitor is buying banner ads on. Email can be tested fast. When testing out a funnel Russell prefers this.
-
Who of my indirect competitors has an email list?
-
Give someone 100% commission to sell something - and I keep the subscribers. Amateurs focus on the frontend.
-
Solo Ads: Can I buy an ad on your email list? I’ll pay you, but I keep all the $ on sales
-
Solo Ads: “Make money”/“Business opportunity” list quality has dropped.
-
How much to pay on email list? (list brokers used to negotiate the deal)
-
Email is the fastest way to see results and test your funnel
-
Identify the point in your frontend funnel that isn’t working and change it. Split test Email subject lines, Headlines and CTA’s.
-
Focusing just on Email and Facebook traffic is more than enough (email for speed of testing … Facebook for speed and targeting). Master these first before anything else. Russell work master these in sequence: Email -> Facebook -> Banner -> YouTube
Question #1) Who Is Your Target Market?
Jill (Female)
- 42 years old
- Married
- 2 Kids
- Entrepreneur
- Household makes over $100k/yr
Jack (Male)
- 32 years old
- Married
- 2 Kids
- Entrepreneur
- Makes over $100k/yr
Question #2) Where Are They Congregating?
Picking two:
- Facebook (Networking/Word-of-mouth)
- Video/YouTube (TV)
Question #3) What is the shiny object (bait) they want?
-
Viral Share Funnel - Done for you and step-by-step process to prove the ClickFunnels Affiliate program works… a funnel that get’s them 3 Etison Suite signups in 14 days so that the ClickFunnels trial pays for it self (and they don’t need to justify paying $297/mth out of the family budget), AND so they can prove to their wife/husband that this opportunity is real so they can invest more time and money into it.
-
Cheatsheets / Study Notes for the Affiliate Bootcamp & DotCom Secrets book
-
Accountability partners, masterminds and community focused on doing the work every day.
-
DotCom Secrets - is attractive to my dream customer because while they have been capable in building something entrepreneurial as a side-hustle to their day job, they have always struggled with traffic and conversions… they are always keen to learn more about marketing.
Traffic You Control
Traffic You Don’t Control
-
SEO for AffiliateTeams content
-
Posts on ClickFunnels Avengers Facebook Group
-
Posts on other Facebook Groups (Affiliate Secrets, Rich DadPoor Dad, Pat Flynn)
Traffic That You Own
Where? (Direct and Indirect)
Direct
ClickFunnels Affiliate Bootcamp (100K visits/mth)
https://affiliatebootcamp.com/
https://www.similarweb.com/website/affiliatebootcamp.com
AffiliateFix (300K visits/mth)
http://affiliatefix.com/
https://www.similarweb.com/website/affiliatefix.com
Warrior Forum (2M+ visits/mth)
https://www.warriorforum.com/
https://www.similarweb.com/website/warriorforum.com
ClickFunnels Avengers (36,675 Members)
Affiliate Secrets (5,982 Members)
Digital Marketing Empire (301 Members)
Affiliate Marketing for Entrepreneurs (249 member)
Stay at home MOMS and DADS making money online (35,309 Members)
https://www.facebook.com/groups/1727701040788303/
Affiliate Sidehustle
https://www.affiliatesidehustle.net/
By: https://www.facebook.com/catlin.bettridge
The Business Major - Affiliate Bootcamp Notes
https://thebusinessmajor.com/bootcamp-notes/
By: https://www.facebook.com/callryanhart
FocusMate
CoJourn
https://www.cojourn.org/
Redit - /r/GetMotivatedBuddies/
https://www.reddit.com/r/GetMotivatedBuddies/
Coach Me
https://www.coach.me/
Stickk
http://www.stickk.com/
BuilderAll Affiliate Program
https://www.builderallseo.com/best-affiliate-marketing-program
LeadPages Affiliate Program
Shopify Affiliate Forum
STM Forum
https://stmforum.com/
Affiliate Marketing Meetups
https://www.meetup.com/Affiliate-Marketing-Sydney-Meetup/members/
Indirect
Smart Passive Income (700K visits/mth)
https://www.smartpassiveincome.com/
https://www.similarweb.com/website/smartpassiveincome.com
Rich Dad Poor Dad (1M+ visits/mth)
http://www.richdad.com/
https://www.similarweb.com/website/richdad.com
Noah Kagan (400K visits/mth
https://okdork.com/
https://www.similarweb.com/website/okdork.com
Sumo (2M visits/mth)
https://sumo.com/
https://www.similarweb.com/website/sumo.com
Drip (330K visits/mth)
https://www.drip.com/
https://www.similarweb.com/website/drip.com
Startup Weekend
https://startupweekend.org/
ClickBank
https://accounts.clickbank.com/marketplace.htm
Fizzle 30 Day Challenge
https://fizzle.co/sparkline/join-30-day-just-ship-challenge
What?
… what are my competitors selling / what are my audience willing to buy?
ClickFunnels Affiliate Bootcamp (100K visits/mth)
https://affiliatebootcamp.com/
Facebook: ClickFunnels Avengers (36,675 Members)
Research
https://www.similarweb.com/website/affiliatebootcamp.com
Demographics
Who are they selling to?
Female: 42
Male: 32
Married
2 Kids
Entrepreneur
Makes over $100K/yr
Offer
What are they selling? How are they selling it?
FREE
Landing Page
Exit Popup
Step 2 - Membership Registration
Video Sales Letter
FREE
Page Top
Page Bottom
Video Sales Letter
$997 then $297/mth for ClickFunnels Etison Suite
Autowebinar Registration
Auto Webinar Registration - Exit Popup
Webinar Replay
Order Form
FREE - 14 Day Free Trial
$19/mth (Share Funnel) - shhh secret
$97/mth (Starter Plan)
$297/mth (Etison Suite)
Video Sales Letter
Demo Registration
Order Form
Landing Page
Page/s they are driving traffic to.
See above - Bootcamp homepage and What’s Your Dream Car.
Traffic Source
Where is this competitor buying traffic from?
https://www.similarweb.com/website/affiliatebootcamp.com
https://www.similarweb.com/website/whatsyourdreamcar.com
Ad Copy
What are the headlines? Emails? Images?
AffiliateFix (300K visits/mth)
http://affiliatefix.com/
https://www.similarweb.com/website/affiliatefix.com
Demographics
Who are they selling to?
Offer
What are they selling? How are they selling it?
http://www.affkit.com/
Hero Video
Pricing
Order Form - Top
Order Form - Bottom
Landing Page
Page/s they are driving traffic to.
Landingpage
http://newbie411.com/
Landingpage Redirect (Goes to the forum - not even a thank you! Send email behind the scene)
https://www.affiliatefix.com/
Email - Confirm Subscription
Email - Subscription Confirmation again has no thank you - goes straight to PDF
http://newbie411.com/newbie411.pdf
Traffic Source
Where is this competitor buying traffic from?
Ad Copy
What are the headlines? Emails? Images?
None?
Affiliate Sidehustle - DRAFT
https://www.affiliatesidehustle.net/
By: https://www.facebook.com/catlin.bettridge
Demographics
Who are they selling to?
Offer
What are they selling? How are they selling it?
Landing Page
Page/s they are driving traffic to.
Landing Page
https://www.affiliatesidehustle.net/optin-17529810
Optin - Click to Popup (same URL as Landing page)
Content
Traffic Source
Where is this competitor buying traffic from?
Ad Copy
What are the headlines? Emails? Images?
Smart Passive Income (700K visits/mth) - DRAFT
https://www.smartpassiveincome.com/
https://www.similarweb.com/website/smartpassiveincome.com
Demographics
Who are they selling to?
Offer
What are they selling? How are they selling it?
Landing Page
Page/s they are driving traffic to.
Traffic Source
Where is this competitor buying traffic from?
Ad Copy
What are the headlines? Emails? Images?
Model What Works
-
Give away valuable training and resources (in particular plug-and-play resources the person can implement right away)
-
Be friendly and welcoming
-
Focus on stories and make them believe it’s possible for them before the training.
How To Retire In 100 Days As A ClickFunnels Super Affiliate
Watch Webinar
