Derek Hendricks, "Trust Funnels" From Failing Forward

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back
00:18
everybody this is Dave whatever the
00:19
funnel hacker radio I am so excited
00:21
today you have the opportunity of
00:22
hearing from Derek Hendricks Derek
00:23
welcome to the show hey today I’m doing
00:28
great
00:28
your story is fascinating to me it’s
00:30
kind of a rags to riches to rags and and
00:34
back up on the way back up to to riches
00:36
again I was kind of going through some
00:38
of the stuff we were talking about
00:39
earlier as far as you know
00:41
multi-millionaire then it’s losing it
00:43
all and really just trying to find you
00:44
know what’s your real purpose is and I
00:47
know at the same time yeah you’re just
00:48
getting back from Costa Rica basic after
00:50
you know selling everything and moving
00:52
down to Costa Rica doing the digital
00:54
Nomad thing then moving up to Colorado
00:56
and I think last you said you’re
00:58
actually on your way to Bali is that
00:59
right yeah it’s been quite a journey to
01:03
say the least quite a journey
01:05
nonetheless I think that’s awesome and I
01:08
know you’re also in our - comma Club
01:11
coaching and going through that with
01:12
Stephen who’s just one of amazing team
01:14
members we love having our team but
01:16
let’s just kind of dive right into this
01:18
I know one of the things we were talking
01:20
about is really the importance of
01:23
understanding what you’re referring to
01:25
as far as trust funnels so you want to
01:26
kind of explain what trust funnel is yes
01:29
so you know being new to the online
01:31
world after everything crashed back in
01:34
the day I sat down and I really not a
01:38
whiteboard which I still have a picture
01:40
of and I said you know these are the
01:42
next things I want to have in my next
01:44
venture when you spend a lot of time
01:46
after cheating bankrupt so you have a
01:48
lot of time to think and to really sit
01:51
back and really think about anyway this
01:52
is the direction I’m going to go and so
01:54
I decided I wanted to be online I wanted
01:57
to do something I can make money 24/7 I
01:59
want something I could do from anywhere
02:01
in the world but the two things were
02:03
that were super important to me one is
02:05
it I wanted to
02:06
be able to really serve people and the
02:08
other thing was is to be able to be
02:10
something to be like super passionate
02:12
about it and so actually after stumbling
02:16
for a few years in the online world
02:18
learning how to blog making a few
02:20
dollars here and there I just was doing
02:23
some affiliate stuff and for me it just
02:25
didn’t feel as authentic because it
02:27
wasn’t my actual products I was creating
02:29
at that time and so I came across to you
02:31
guys super grateful actually I’ve worked
02:34
with not just Stephen who is so awesome
02:36
love his energy such a cool dude and and
02:39
the tip love has just been amazing and
02:41
so insightful and just fun to work with
02:45
and actually even before Stephen I was
02:47
working with visit mr. Vince green my
02:48
boy up in Canada with is a click start
02:52
or fast start I believe yeah
02:54
and just really got me going in the
02:56
right direction and during all this time
02:59
you know I paid for all these other
03:01
trainings spent all this money I mean
03:03
I’ve really been busting my butt to
03:05
figure these things out you know sitting
03:07
in the chair sometimes for you know 10
03:08
15 18 hour days just hustling but it
03:11
wasn’t until I actually got introduced
03:13
to you guys which was at the end of last
03:15
year and I got the book dot-com secret
03:18
and busted through that thing like seven
03:20
times that I was actually like super
03:23
grateful because I just didn’t I wasn’t
03:25
really doing much as far as you know is
03:28
making money I was impacting lies but I
03:30
wasn’t making any money in the online
03:33
world until I got this book in my hand
03:35
and it’s just changed the whole game and
03:38
once I started understanding funnels is
03:41
it
03:41
I understood that when you start going
03:43
down them as you’re kind of bleeding
03:45
them down what I call the yellow brick
03:46
road to your own Land of Oz and the
03:49
reality of it is is that is that people
03:51
will never purchase or feel comfortable
03:54
or trust you until they get to know like
03:56
and trust you and so that’s what I
03:59
really saw as a funnel and then I was
04:02
super excited because trust Malcolm was
04:03
actually available so I snagged it which
04:06
was cool and and I think that’s really
04:08
for me who is I’m super intentional
04:11
about what I’m doing and that’s why be
04:13
your message calm really means you know
04:17
be who you are 24/7
04:19
show up for your values and your own
04:21
integrity and whatever that means to you
04:23
and not just be somebody who is when the
04:26
lights are on but be that same person
04:28
even when the lights are off and so I
04:30
really am working hard to slow down and
04:34
also speed up at the same time to share
04:37
with people like you’ve got to let
04:38
people get to know what your real
04:40
intention and it comes back to in my
04:43
opinion Simon Cenac who I think is an
04:45
amazing speaker but you know he says the
04:47
quote is people don’t buy what you do
04:49
they buy why you do it and what you do
04:52
just proves what you believe and let’s I
04:56
can’t - cut dive right into this because
04:58
I know that it’s prob I hear a lot of
05:00
people I wanted to kind of bring you on
05:02
is that a lot of people talk up with
05:06
regard to this whole idea as far as
05:07
pursuing your passions and and being
05:09
centered and understanding your why’d
05:10
all that kind of stuff and at the same
05:13
time a lot of that can be what we’re
05:15
typically marketing referred to as a
05:16
soft topic unlike it’s unlike some of
05:21
the like a real estate thing or network
05:25
marketing opportunity or somewhere where
05:26
it’s more of a hard type of thing or
05:28
even an e-commerce type of product where
05:30
it’s a physical or something like that
05:31
so we’ve got a hard topics that are
05:34
people are easy to understand they can
05:35
see either return on their investment
05:37
they see what they’re buying but when
05:38
you’re looking at a soft topic like
05:40
trust funnels or something as far as
05:42
really trying to help someone you know
05:43
be your message how does that funnel
05:46
work for you in a way that actually one
05:49
obvious is fulfilling your purpose
05:51
because I know how important that is it
05:53
and only sighs I spent a ton time talked
05:55
a lot of successful entrepreneurs a lot
05:58
of people using clickfunnels right now
05:59
who are really wanting to get their
06:01
message out and that’s really what I
06:03
want to talk to you about right now is
06:04
what are you doing right now to get that
06:07
soft topic be your message out in a way
06:10
that one is effective but also that’s
06:13
profitable because that’s one of the
06:15
main things that’s you got to be you’re
06:17
in business to make money so absolute
06:19
you doing all right now that’s working
06:20
for you that way you know that’s a
06:23
really good question so I think that’s
06:25
something that is really
06:27
again from a lot of the training I got
06:29
from you guys and watching so many
06:31
orders and hours and hours of webinars
06:34
and deciding it is that no matter what
06:37
you’re looking to do your purpose is got
06:39
to be a part of it but you got to start
06:40
talking about results for people
06:42
immediately and really start diving into
06:45
asking them those questions you know
06:48
what is the real results you’re looking
06:50
for
06:50
and then really kind of just speaking to
06:54
them bluntly because they’re looking to
06:56
hire me as a consultant for their
06:59
products out there and it’s really about
07:01
diving in and finding out what their
07:03
true purpose is and bringing that out
07:04
but then also wrapping that around
07:06
they’re the result they’re looking for
07:07
and it’s also holding their feet to the
07:09
fire meaning you know that if you ask
07:12
somebody what they want and they tell
07:14
you but then you know what they’re kind
07:17
of little like I don’t really want to
07:18
move quite forward yet you really got to
07:20
kind of come back and be like you know
07:22
what is it going to cost you if you stay
07:24
in the same place now or what will it
07:26
look like in six months from now if you
07:27
don’t move on this and by talking to
07:31
that result immediately then you can
07:33
start basically reverse engineering from
07:36
there and then asking them how does
07:38
their purpose what is their why how does
07:39
that play into that result and who are
07:41
they here to serve because it really
07:42
starts bringing that human element in
07:44
and allows people to take a step back
07:47
and just really look at things from a
07:49
different position moving forward I love
07:51
that so let’s talk about kind of then so
07:54
be your message what what exactly is
07:57
that and how are you using funnels to
07:59
get that out good question so your
08:05
message is you know something were you
08:08
know show up to serve because when I was
08:10
a multi-millionaire to back up a little
08:12
bit here you know I grew up in a small
08:14
peach town which was where I’m actually
08:16
sitting right here before I take out the
08:18
Bali and I’m looking out at the
08:19
vineyards and all the peach trees and
08:21
stuff and so I came from very humble
08:22
beginnings uh learned a lot you know
08:25
hard lessons of working and what it
08:27
takes to actually get ahead and when I
08:30
actually stepped into you know being who
08:32
I was as a man wealth came actually
08:35
fairly quickly all things considered but
08:38
looking back
08:39
when everything crashed and just looking
08:42
back at that I realized that when I was
08:44
the most successful is when I was really
08:47
showing up and serving people and I was
08:49
you know training younger men and women
08:51
for that fact how to make money in the
08:53
industries that I was in and it just
08:55
really showed like it didn’t matter if I
08:57
was getting up in the morning they’re
08:58
late at night and just being there to
09:00
really show up for people it was just me
09:03
being Who I am 24/7 and that just kind
09:07
of came around through that and earlier
09:09
this year when I was looking for a URL
09:11
ironically through a moment of a
09:14
conversation that wasn’t a fun one with
09:17
a gentleman I was having I just really
09:19
understood that it’s so important to be
09:22
who you are and stand up for the values
09:24
of who you are at all times and so how
09:27
I’m actually using that with the funnel
09:29
is that I’m actually building out I
09:31
built the quiz inside of clickfunnels
09:34
and so I’m going to drive traffic from
09:36
Facebook ads and Instagram ads to that
09:38
quiz and from that quiz I asked them a
09:41
bunch of questions and then drops them
09:43
on to my first offer which is a gonna be
09:46
a seven dollar offer my trip wire and in
09:49
my trip wire I talked about taking
09:51
basically these five steps and making
09:54
sure that they’re part of their ongoing
09:56
message so you can have success for the
09:58
long haul because it’s easy in the
10:00
beginning to get so excited about the
10:02
money and get everything going but then
10:04
after a while if you’re not passionate
10:05
about it you’re not showing up being who
10:07
you are
10:08
then that just starts to peter out and
10:10
so then after the trip wire for the
10:12
seven dollars they’re not bumping them
10:15
to my next thing which is a product that
10:17
i call it’s my I believe insight and the
10:20
reality is is I believe that you can
10:23
start coming up with all this plan and
10:24
you can put everything in order but the
10:26
reality is the person who’s going to get
10:28
in your own way is yourself
10:29
and so the that second step should say
10:33
technically the third step in my funnel
10:34
really talks about hey if you want to
10:37
start replacing the things that don’t
10:39
serve you thoughts of people or
10:41
whatever’s in your life you first have
10:42
to all become aware of what you truly
10:44
believe in right now and what you stand
10:47
for so it’s an exercise they go through
10:49
a 35-page report and then at the end of
10:52
that report after they flush out all of
10:54
their beliefs around things the seven
10:57
major areas right faith family friends
10:59
fitness finance and then after that I
11:02
actually have a meditation in there
11:04
guided meditation that I filmed when I
11:06
was in Costa Rica about how to take one
11:08
belief out and replace it with another
11:09
one moving forward and then from there
11:12
in my funnel I’m taking them to my
11:15
webinar and then for my webinar I’m
11:18
actually selling my six-week webinar
11:20
course or eight-week webinar course I’m
11:22
still flushing that out then into an
11:24
application and then two one-on-one with
11:26
me and what’s what’s the one-on-one so
11:30
what’s your webinar pricing and what’s
11:31
gonna be your one-on-one pricing you
11:34
know that’s that’s a really good
11:35
question so I know what my one-on-one
11:36
pricing is and I’ve sold a couple of
11:38
these already so I’m gonna doing $15,000
11:40
packages and $30,000 packages and so I’m
11:44
doing those price points because I’m
11:46
really working with people for anywhere
11:49
a minimum of six to twelve months
11:51
because I really want to make sure that
11:53
when they walk away they have everything
11:55
up and running they understand what the
11:57
purpose is because as life is I’m very
11:59
aware and I’m sure you’re aware - life
12:01
is a rollercoaster ride and business
12:03
isn’t always great sometimes it’s good
12:06
but sometimes it’s not good and to be
12:08
able to have something to fall back on
12:09
the purpose and the morals to be able to
12:12
keep moving forward so they have that
12:14
thing in the morning that gets them
12:15
excited to get out of bed as far as when
12:18
it comes to my actual webinar I’m gonna
12:21
bump that probably to 497 and then I’m
12:24
gonna sell the program the six or eight
12:27
week program for either 1997 or 997 I’m
12:30
still working on that when we’re meeting
12:32
with mr. Vince green we’ll be talking
12:34
about that all right
12:35
so again at this point then when you
12:39
take a look at at a funnel like that so
12:42
and this is again I it’s always fun for
12:45
me when I have the opportunity
12:46
interviewing different entrepreneurs you
12:48
know some of them are have been crushing
12:50
it they’re making tons of money right
12:51
now others the beginning side and I
12:52
really want to make sure that people
12:54
understand the importance of the
12:56
strategy when you’re looking at this and
12:58
most importantly really taking massive
13:00
action to make these things take place
13:02
so I know obviously you’ve contacted our
13:06
what our QuickStart coaches that’s green
13:08
you’re working with him on this and
13:09
putting that funnel together and the
13:12
real key obviously is you’ve got a
13:15
pretty big jump from the nine from
13:18
either 497 or 997 or even 1997 up to the
13:21
15,000 and 30,000 so want to talked a
13:24
little bit so what is your strategy as
13:25
far as how you plan on making that jump
13:28
you said you’ve already sold a couple of
13:29
those right now is this going to be a
13:32
application type of funnel is what’s the
13:35
transition from that and how’s it
13:37
working for you that’s a really great
13:39
question so I plan on transitioning from
13:42
my webinar if they don’t purchase that
13:44
or if they want to jump ahead of the
13:46
webinar is offering them an application
13:48
and then filling out the application and
13:50
then setting up a one-on-one time
13:52
meeting with me I’ll tell you what is so
13:55
cool I gotta share this is because just
13:58
because of what I’ve been sharing what
13:59
I’ve been doing and and working on in
14:02
clickfunnels I’m actually just having
14:04
people even reach out to me I just
14:06
landed a client an ex-nfl football
14:08
player he reached out to me on Facebook
14:11
and he said hey I see that you’re
14:13
working in finals I was hoping I can get
14:14
some help from you and I just really try
14:24
and bring in the Facebook world and so
14:26
people just inherently start finding you
14:29
which is super cool I love that part and
14:32
I’ll tell you that one thing I think
14:34
that has made that difference is it’s
14:36
just all boiled down to men don’t
14:38
mentorship you know who has what you
14:40
want go talk to them and model what
14:43
they’re doing and from there just good
14:46
things start happening which is really
14:48
cool and that’s actually how bali came
14:49
around ironically i reached out to
14:51
somebody over in bali just to touch base
14:54
with them because i heard they do design
14:55
work and next thing you know i’m heading
14:57
over there and a month and I’ve already
14:59
got a client lined up over there so I
15:01
think I’m gonna interrupt you real quick
15:04
here cuz I want to make sure people
15:05
understand the importance of this and
15:06
that is typically people think they’ve
15:09
got to get all the way to the end it
15:10
because and become quote-unquote
15:12
something before they can be of value to
15:14
anybody
15:15
and one of things I’ve loved about as we
15:16
have the opportunity communicating here
15:18
you know going back and forth is what
15:20
you’ve done is as long as you know a
15:22
little bit more than the next guy
15:23
you can now become their coach or their
15:25
mentor but you have to be out there
15:26
doing it but as I think the part I want
15:29
to make sure people no matter where you
15:31
are in your journey is the importance of
15:32
sharing and getting your voice out we
15:34
talk all the time about the importance
15:36
of doing Facebook live or of learning
15:38
your voice and of getting your voice out
15:40
there and communicating and I mean I was
15:42
with Russell this morning and we filmed
15:44
gosh I think a hundred and by the end of
15:47
the day we’ll cross just over 140 videos
15:49
in one day and you know it’s some of
15:53
them are real I mean they’re real short
15:55
videos it’s all part of our dream 100
15:57
strategy but I think I hate what I
16:00
really appreciate is we’ve spoken here
16:02
is your guy takes action and it doesn’t
16:04
need to be complete it’s just that
16:06
you’re taking action and you’re learning
16:08
and you’re hiring the mentors and you’re
16:10
doing it you’re going through the steps
16:11
that are necessary and things just fall
16:13
into place as you keep going forward and
16:15
I know that’s one of your main things as
16:17
far as you know be your message and
16:18
being congruent with who you are and as
16:21
you do that things happen and so again I
16:23
congratulate you on the success you’ve
16:25
been having I do want to ask you real
16:27
quickly before I kind of wrap things up
16:28
and that is how do you it’s so hard for
16:32
some people to say I’m gonna charge
16:35
$15,000 I’m gonna charge for $30,000 how
16:39
did you get over that hurdle to feel
16:40
like that was gonna be a price point and
16:43
that you could actually say that without
16:45
cowering back and wondering if the guy
16:48
was gonna say yes or no to it that’s a
16:50
really good question I can tell you one
16:52
thing when I moved to Costa Rica when
16:55
you got your bankruptcy they take
16:56
everything from you so I didn’t have
16:57
much left but I had my truck and so I’m
17:00
Louie you know the I can remount and
17:02
goes but I I took my boat to the shore
17:04
and I burned it so I was all in
17:06
[Laughter]
17:10
difference like are you really all in
17:12
and I also think that the other thing
17:15
about that too is to to really slow down
17:17
and think about how you’re showing up
17:20
for yourself and what about you are you
17:22
bringing to the table because when you
17:24
really believe in what you’re
17:26
doing as I do because I’ve been from
17:29
rags to riches back to rags again and
17:31
working myself up slowly it hasn’t been
17:33
an easy path by all means but I’ve spent
17:35
the time really slowing down and
17:37
learning a lot of skills to be able to
17:40
say okay I’ve mastered this I feel
17:42
comfortable with this and let me go out
17:45
and try it on some people I can tell you
17:46
Dave I’ve worked for free for a lot a
17:49
lot of people and there’s still times
17:51
yesterday I did a coaching call for an
17:53
hour and a half for somebody that didn’t
17:56
pay me a dime and so but I really look
17:59
at that as like you know what I’m doing
18:01
something good in the world and give me
18:02
back but I’m also learning and mastering
18:04
my craft so when I do get to the next
18:06
call all right do you get in front of
18:08
the next person I flushed out how I want
18:10
to represent this that makes sense
18:12
totally does totally does I think that’s
18:15
extremely valuable and obviously you
18:18
know we’ve talked back and forth as far
18:20
as the importance of of giving and it
18:24
web not what’s working for free is the
18:27
way you’re gonna find your message and
18:28
get results or even not working for free
18:30
is your way of putting things out in the
18:32
universe and allowing the universe to
18:34
basically reciprocate over time I
18:35
believe it just always comes back and I
18:38
think again you’ve done a great job at
18:40
that any parting words before we wrap
18:42
things up you know what we’re talking
18:45
about is reciprocity right okay and
18:48
really believe me I believe that that
18:50
you know the universe rewards action and
18:53
you’re gonna you know I’ve made so many
18:55
mistakes Dave I think my family my
18:57
friends have all just kind of laughing
18:58
behind closed doors I just keep failing
19:01
forward and failing forward and and just
19:04
not giving up on my dream you know I
19:07
started I’ve been an entrepreneur for
19:08
eighteen 19 plus years now and there I
19:11
have had a lot more failures than I have
19:13
had as successes there’s no doubt about
19:15
it but I just refuse to give up on my
19:17
dream of freedom you know give up on my
19:20
dream of seeing the world and truly just
19:23
slowing down and connecting with people
19:24
and I feel for people we just get so
19:26
caught up and going so fast thinking
19:28
that we have to live you know in the
19:30
future in our minds like this may or may
19:32
not happen but it’s really it’s just
19:33
about slowing down and being super
19:36
present with yourself and who’s in front
19:38
of you
19:39
and I feel it when people do that when I
19:41
do that the answers just start naturally
19:43
start coming to you and the right people
19:44
show up so it’s super cool cool well no
19:50
you should be your message I know it’s
19:52
kind of the funnel and stuff that you’re
19:53
working on highly recommend paper take a
19:54
look at that I think you said the be
19:57
your message calm forward-slash funnel
19:59
hacker there was a couple of things that
20:01
were there what was there for the those
20:03
listeners who wanted to follow up on
20:05
that with you yeah absolutely so you
20:07
know I wanted to create something that
20:10
actually watched people about how to
20:11
find their purpose and how to go through
20:14
those five P’s in that trust pyramid and
20:16
so I’ve created a document that they can
20:19
go to be your message comm backslash
20:22
funnel hacker and they can actually
20:24
download this PDF that they’ll get in
20:27
their email fantastic well again I’ve
20:30
super Li appreciate really the effort I
20:33
appreciate you reaching out and sharing
20:35
with me kind of your story and how
20:37
things have worked for you and I
20:39
appreciate you just being really open
20:41
and letting people know kind of where
20:43
you’re at in your journey and being a
20:44
part of our - comma Club coaching as
20:45
well so Derek congratulations on your
20:47
success I hope your trip to Bali is as
20:50
fruitful and promising as it sounds like
20:52
it’s going to be and I wish you all
20:54
success hey Dave I just want to say
20:56
thank you man you guys are awesome over
20:58
there you guys have changed my life I
21:00
remember telling my best friend I was
21:02
like man I spent years trying to learn
21:03
this stuff I just need to know you know
21:05
what the exact path is what are the
21:07
steps I’m missing and I feel like you
21:09
Russell Steve Vince all you guys have
21:12
created that and if I could say one last
21:14
thing here is that you know I would love
21:16
to share with how I actually got on your
21:18
podcast if you’re okay with that sure
21:20
is that cool Estella thank you so you
21:23
would post it in I can’t remember what
21:25
group it was and clickfunnels and you
21:26
said who should I interview on my
21:27
podcast and everybody was putting all
21:30
these amazing people that you know and I
21:31
listened to your podcast every day when
21:33
I workout by the way and I just said I
21:35
might be a little biased but I think you
21:37
should interview me and you actually
21:39
reach back out to me and said that’s
21:40
cool but you said why and so I said I
21:43
hope I can bring some value to your
21:45
customers but to me that just shows like
21:47
I was nervous to be honest with you when
21:49
I put that on there
21:49
[Laughter]
21:56
cool but I think that’s just something
21:59
that shows that when we get nervous and
22:01
we get in that moment is just willing to
22:03
just push a little bit further forward
22:05
and put something out there because you
22:07
just never know what cool is gonna
22:09
happen like this podcast today so I just
22:11
want to say thank you I really
22:12
appreciate it you know Brett it’s
22:14
honestly my pleasure my honor to have
22:16
you on it you’re the only one who
22:17
recommended themselves that I thought
22:19
you know what if he’s got the cojones to
22:21
ask for that I will grant him that that
22:25
reward so thank you so much for being on
22:27
podcast I appreciate you dig Eric
22:32
appreciate everything they do well do ya
22:34
picker man loja thanks for listen to
22:37
funnel hacker radio podcast if you’d
22:39
like to be notified anytime we release a
22:41
new episode just subscribe over at Bono
22:43
hacker radio.com
22:44
in addition to that we’d love to send
22:47
you a free gift you can find that free
22:49
gift at funnel hacker radio.com forward
22:52
slash free trial one last thing is we
22:55
love giving away cars so if you’d like
22:57
access to a free dream car all you have
23:00
to do is go to funnel hacker radio.com
23:02
forward slash dream car and you’ll get
23:04
all the details thanks again for
23:06
listening

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