Derral Eves, How To Build An Audience On YouTube That Makes You Money

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward all right everybody
00:18
welcome back live on Facebook be a zoom
00:23
and today I’m super super super excited
00:25
cuz you have the opportunity of meeting
00:26
the man the myth the legend behind
00:29
anything YouTube deer leaves welcome to
00:31
show hey thanks for having me really
00:34
appreciate you let me come on to this
00:36
amazing podcast slash live event or
00:39
whatever we’re doing here now people
00:44
who’ve been dying to find out more and
00:46
more information about you and
00:47
everything that you do obviously you’re
00:49
the man behind the executive producer
00:52
behind squatty potty with the Harmon
00:53
brothers which was just crazy crazy
00:55
successful YouTube channel but or
00:58
YouTube ad video whatever but the main
01:00
thing I’d love is because yeah this is a
01:03
man who’s had over 21 billion with a B
01:07
views on YouTube taken 14 channels from
01:10
zero to over a million gold medallion
01:13
basic gold button channel and just the
01:16
guy who basically knows anything at all
01:18
about YouTube and Daryl I’m so so
01:20
excited to have you so thank you so much
01:22
for being here with us yeah I’m excited
01:24
to be here and I’m excited to cover the
01:27
items that people want to learn learn
01:28
about video and such so well I again I
01:31
think it’s just amazing as everyone
01:33
always wants to find out more about
01:34
audiences and how they create an
01:36
audience we I asked people send us some
01:38
questions and things a very first thing
01:41
that came out but how do I grow an
01:42
audience how do I grow this and I know
01:44
for us this is again I’m interviewing
01:46
more from me personally like a free
01:51
consultation it sounds like you know but
02:00
the thing about it and this is the most
02:02
important thing is every platform is
02:05
very specific on how you actually grow
02:06
an audience what you do on Facebook is
02:09
gonna be different than what you
02:10
actually do on YouTube and so you
02:13
we need to understand the ecosystem of
02:14
the platform and how it engages people
02:17
but what doesn’t change is the video
02:20
content the video content can live and
02:23
breathe and it can engage people on a
02:25
level that we haven’t ever seen before
02:28
in the world and we’re getting more and
02:30
more authentic I mean what we’re doing
02:32
here right now is a very authentic way
02:35
to actually do a presentation that will
02:37
be kind of repurposed into a podcast and
02:40
also put on a video I mean there’s a lot
02:42
of great things but I think the first
02:44
thing is understanding the platform and
02:47
and then also positioning yourself so
02:50
you know exactly the type of content
02:52
that you’re going to do because certain
02:53
content doesn’t really thrive on on
02:56
different platforms so for example if I
02:58
did a long-form for our video on
03:01
Facebook that wouldn’t work very well
03:03
like the retention rates wouldn’t very
03:05
do very well but if it was like on
03:07
Amazon or on Netflix you know that’s
03:09
something that people can consume and
03:11
even on YouTube it’s known to be kind of
03:14
longer form and so really understanding
03:16
the audience you want to go after and
03:18
then also you know to understand the
03:20
platform but the most important thing
03:23
and this is something that a lot of
03:25
people just miss out on but you have to
03:26
be like super hyper focused you can’t be
03:29
all over the board you have to be really
03:31
really hyper focused in a specific niche
03:34
and the reason why is there’s so many
03:37
different variety of things and if
03:39
you’re getting people to come back day
03:41
after day week after week month after
03:43
month they need to have some consistent
03:45
themes and we’ll talk about consistency
03:48
a little bit later but it’s that’s kind
03:50
of like the key elements that you’re
03:51
going to need to grow in any platform
03:53
and I love that I know that this is one
03:55
of the main reasons why I reached out to
03:57
you is we saw that when we did our
03:58
expert secrets book launch that Facebook
04:01
was a very unique analyst were very very
04:03
familiar with and a lot of the people
04:06
our Kotov go dream 100 were great at
04:08
email but they had no presence on social
04:10
media so we did all our virtual book
04:12
tour
04:12
all inside of Facebook exactly how we
04:14
wanted but I was amazed to see a lot of
04:16
our normal major players had no presence
04:20
there and then we started looking all
04:21
the other social media channels same
04:23
thing as far as Instagram Instagram is a
04:24
unique University
04:26
just can’t communicate in the video and
04:29
everything else has to be unique in that
04:30
area you yeah let’s say and that’s
04:32
really again I’m so so excited to be
04:35
talking about this because for us it’s
04:37
really the area that we’re trying to
04:39
grow a ton we’ve I think you we’re
04:40
talking you earlier about the fact we
04:42
have on our funnel hacker TV channel and
04:44
this is one of my big questions for you
04:46
you know how many how many basically
04:50
things do you actually have in there so
04:52
take for example as far as playlists we
04:53
have a funnel hacker TV playlist we have
04:55
one behind the scenes this video that
04:57
you and I are doing right now I’ll show
04:59
up under the funnel hacker radio right
05:02
Russell has his marketing secrets
05:04
podcast as a video on there and so I’m
05:06
kind of curious as far as when you’re
05:07
growing an audience and you’re growing
05:09
that channel gee what’s the best
05:11
strategy as far as having a whole bunch
05:13
of different playlists or just one and
05:16
how does that work well it really all
05:18
comes back down to your content release
05:20
strategy and realizing what type of
05:23
audience that you’re actually going for
05:24
us kind of like what I was telling you
05:25
before but it’s like what type of
05:27
content is gonna resonate with with the
05:31
audience that’s intended to to be the
05:33
potential viewer and if if it’s I mean
05:37
literally you’re hyper focused on you
05:39
know hacking funnels and and talking
05:41
about landing page optimization you know
05:44
all that other stuff that’s basically
05:45
100 percent that audience but you might
05:48
have uncle Russ go to you know Africa
05:51
and get some moments that he’s vlogging
05:53
or whatever and you know that’s a great
05:55
thing that you’re able to do to where
05:58
it’s bringing some authenticity maybe
06:00
he’s going over teaching and training
06:01
people there and you’re pulling those
06:03
elements in but some of that might not
06:06
be engaging for a lot of your
06:09
subscribers or potential viewers however
06:12
if you bring that in and pepper it in
06:14
then you know it tells a story and I
06:17
think that’s the the most difficult
06:19
thing that most people have is is they
06:21
really don’t know how to tell a story
06:22
within their videos you know and have it
06:25
really play out so you know interviewing
06:28
and talking about certain things giving
06:29
information is becomes very easy but if
06:32
you can weave it into storytelling which
06:35
is the most powerful way to actually
06:38
present
06:39
and it’s something that we’ve as humans
06:41
from day one would love to sit around
06:43
the campfire and listen to people’s
06:45
stories if you can weave that in that’s
06:47
where audience has become more engaged
06:49
and more personally vested into what
06:51
you’re actually talking about
06:53
well again you are the master
06:55
storyteller again I’ve seen all the
06:57
stuff you’ve done the Harmon brothers we
06:58
were talking about even the piano guys
07:00
and some of the others I mean you built
07:01
a ton as you mentioned yeah different
07:03
channels from zero to over a million
07:05
subscribers I mean that’s crazy crazy
07:07
stuff and I know that stories are really
07:09
one of the main things you sell that
07:11
what are some of the key strategies from
07:13
a video standpoint when you’re telling
07:14
stories that people should know about
07:16
when they’re looking at trying to grow
07:17
that audience well like okay so you guys
07:19
are all about conversion right I mean at
07:21
the end of the day all you’re looking
07:22
about okay we need to convert we need to
07:24
do a bee testing and so through a lot of
07:28
testing and through a lot of things you
07:31
get to realize your contents gonna be
07:33
oversaturated like there’s so many
07:34
there’s so many different places people
07:37
are trying to grab attention of everyone
07:38
what’s gonna make you stand out above
07:41
everyone else so the first thing that I
07:43
do
07:43
even before I pick up the camera before
07:45
we even plan is number one what is the
07:48
video gonna be about and we literally
07:50
properly plan for the type of content
07:53
that’s gonna be released and then to I
07:55
look for what’s an engaging thumbnail
07:58
and also and that thumbnail needs to be
08:01
a clickable thumbnail something that can
08:03
tell a story on its own - I want a
08:06
clickable title not not a clickbait
08:08
title but a clickable title you know
08:10
this headline is really really key and
08:12
so as people are scrolling through their
08:14
feed as people are looking on YouTube or
08:19
swiping up on the app you’ve got to
08:21
stand out from all the other competition
08:23
from there and the only thing that you
08:24
can do is some some type of ways to
08:29
engage them through thumbnail and also
08:31
the post itself or the title and then
08:33
also the the snippet you know you have
08:35
an Auto snippet on Facebook and also
08:38
YouTube starting to switch over that way
08:40
as well that gives people a little
08:42
preview of what’s being done that being
08:44
said if you can get them to click on it
08:46
you literally have three to five seconds
08:48
before they just jump off because human
08:50
nature we need something to pull us in
08:52
so we’re
08:53
curious enough to actually click on it
08:55
but what’s more important is to really
08:57
get them to stay on the majority type of
09:01
video and so that hook what that hook is
09:03
is that first you know five to seven
09:06
seconds you’re trying to pull them in to
09:09
the story so whether that’s kind of
09:12
giving a moment that’s in your video
09:14
that’s really kind of a highlight that
09:16
really pulls people in and they want to
09:18
see a little bit more or something that
09:20
you’re like st. if it’s an informational
09:22
they say it’s a you’re saying oh you
09:24
know if you’re interested in learning
09:25
how to get your pages to convert you
09:28
know two hundred percent more then this
09:30
is the video for you you know that’s a
09:32
hook the important thing though is you
09:35
know it’s all based on platforms like
09:37
Facebook you got to do it without sound
09:39
how are you supposed to pull them in
09:40
without sound you know you gotta get
09:42
pretty creative there because they’re
09:44
just swiping through and you know your
09:47
need to pull them in and once you have
09:48
them the the data shows that you have
09:51
them for an additional about fifty
09:53
seconds before they lose interest and
09:56
bounce off and if in that fifty seconds
09:59
you know it’s not relevant to what was
10:01
being displayed in the thumbnail also
10:04
the title also the hook they’re gonna
10:07
have a higher probability it actually
10:08
bounced off so this kind of think bounce
10:10
rates of websites it needs to be super
10:12
accurate to the ad you know it needs to
10:14
be exactly what they’re doing so they
10:15
say okay I’m a little bit more
10:17
comfortable and you’ll have that fifty
10:18
second buffer now at that time and
10:22
that’s about almost a minute into the
10:24
video that’s when you need to re-engage
10:26
someone and if you can do that you have
10:28
at least another three minutes and so
10:30
that’s literally four minutes of content
10:33
if you can do that because people are so
10:35
interested in what you’re what you’re
10:37
offering and they’re finding value and
10:39
they’re able to kind of to you know to
10:42
come into the the video itself and then
10:45
you know as you bring in some call to
10:47
actions and ways to engage it’s really
10:49
really important so so you got like
10:51
about five to seven second book or
10:53
trailer or something like that
10:54
engage them in about a minute of real
10:57
curiosity content that’s going to keep
10:59
them going and then that gives you
11:00
another three minutes afterwards yeah
11:02
bad about another three and then you got
11:04
to re-engage them again and you could
11:05
probably get another two
11:06
three minutes and so it’s just you’re
11:08
looking at that formula so before you
11:10
even pick up a camera I’m thinking about
11:12
these things okay what is my hook what
11:14
is my thumbnail what’s gonna be my title
11:16
and generally my title won’t be till I
11:19
go through but I’m thinking about it I’m
11:21
thinking about how I word things in the
11:24
video and then once you’re in the video
11:26
itself and you create the video you
11:29
might have these little moments that
11:30
says hey this is actually a better hook
11:32
than what I actually planned but you’re
11:33
actually thinking about these things so
11:35
it’s like taking someone from the
11:37
beginning of the video to get them to
11:38
the end and get to the most important
11:40
part I would say though if you have
11:44
horrible audio doesn’t matter about
11:47
video quality as much but horrible audio
11:49
people will click off they’ll bounce
11:51
faster than anything else they’ll be a
11:53
little bit forgiving with video but if
11:55
the audio is like staticky or has issues
11:58
or if it’s like muffled it’s like sound
12:00
like you’re in a submarine you know it
12:02
is definitely important to have really
12:04
good audio for this fantastic I know I’m
12:07
gonna get tons of questions as far as
12:09
what you recommend for audio yeah any
12:12
reference points you can refer people to
12:14
or whether you know like the biggest
12:16
thing for me everybody’s like what type
12:18
of equipment do you actually need you
12:20
know to pull off and I really appreciate
12:22
some of these Scimitar AFER’s that i
12:23
work with one you know it’s totally
12:27
amazing he had the sixty thousand dollar
12:29
camera it’s called a red and he compared
12:31
it to an iPhone 7 plus and he literally
12:34
broke it down did the same footage as
12:36
everything else and it like literally he
12:39
couldn’t really tell it’s just basically
12:42
you know how the lighting was and how it
12:44
was done and then for like audio you can
12:47
get like a lapel mic for like 40 bucks
12:49
on Amazon like it just clips right into
12:51
your iPhone or Android and you’re good
12:53
to go you’re just getting good quality
12:55
audio that’s there that’s crisp is
12:57
really important you know doing a
13:01
shotgun mic can work too but you know it
13:03
just really depends on what’s happening
13:05
around you in the environment if the
13:07
environment is little loud then you’re
13:09
going to get a lot of more things where
13:11
you know you do a lapel mic is super
13:14
localized and like for me my you know my
13:17
mics just right out of frame so I can
13:20
we talked generally I might have a lapel
13:21
mic on it just really depends on what
13:23
you’re doing so awesome thank you for
13:25
that I know it’s those are things people
13:27
always ask soon as you say so yeah next
13:30
thing I wanted to find out from you is
13:31
it’s more specific to YouTube when so
13:34
take for example we’ve got a channel
13:35
right now where we’re riding around 20
13:37
to 23 thousand subscribers and the main
13:40
thing people are always asking is how do
13:42
I really grow an audience on YouTube
13:44
specifically yeah strategies and things
13:46
do you have as far as growing that
13:48
audience so I don’t know if
13:54
we still connected good yeah yeah okay
14:00
yeah okay so yeah I think it’s like
14:04
looking at how to actually grow a
14:07
YouTube channel now YouTube’s all about
14:09
growing channels but how the vehicle to
14:12
grow a channel is through individual
14:14
videos and so the best way to actually
14:17
grow a channel is to get videos to
14:20
perform and get YouTube to actually
14:23
promote them because they’ll actively
14:26
promote now with Facebook one thing I
14:28
don’t like about Facebook and I know
14:29
things will change as new new things are
14:32
coming out but you have to pay to build
14:34
your audience and then you have to pay
14:35
to to you know reach your audience now
14:39
with YouTube it’s a little bit different
14:41
when you have a really good piece of
14:43
content it’s in the best interest for
14:45
YouTube to actually promote it and just
14:48
give you an example we started a channel
14:49
back in March and this channel we you
14:53
know we know what we’re doing we’ve done
14:54
this several times but it was performing
14:57
quite well and we got it to what we call
14:59
a pop having one video take off and you
15:03
know since then we had you know 260
15:05
million video views on that specific
15:08
channel that growth and so we’re able to
15:10
really get a lot of subscribers in a
15:13
short amount of time because our video
15:14
content and so the biggest strategy is
15:17
getting your videos to take off which
15:19
will resonate with particular audience
15:21
but also give it a little bit more in
15:23
depth so instead of just doing one video
15:25
I encourage you to do like four in a
15:27
series and what you do is in that four
15:30
if any one of those videos take off
15:31
those other videos will all be lifted at
15:34
the same time that one video is taking
15:36
off you get two to go and it brings the
15:38
other two you know up to up to par and
15:40
that’s when you start rolling from there
15:42
and then to you’re able to put it in a
15:43
playlist like with what you were
15:44
mentioning before and make it an
15:47
official playlist hmm and that right
15:50
there really helps with visibility and
15:53
getting it out there but ultimately at
15:55
the end of the day mm-hmm the secret to
15:57
all this is excuse me I got something I
16:00
throw the secret about this is how much
16:05
traffic can you generate to YouTube and
16:07
how long will they stay on YouTube
16:09
especially watching your own content so
16:11
the longer that they stay the better it
16:14
is for you as a content creator and the
16:16
more what they do is sessions start when
16:18
they actually come on to YouTube that’s
16:20
a really big deal and how long they stay
16:22
because if you’re able to generate that
16:23
day after day then let’s say you have
16:26
10,000 people every day come on and
16:28
visit your video and watch your video
16:30
every day and they come back every day
16:32
that’s a lot of authority that YouTube
16:35
sees that you actually have and they’ll
16:38
start facilitating more suggestions
16:40
because the number one traffic source on
16:42
YouTube is when YouTube actually
16:44
suggests your videos to other you know
16:46
other other people it has probably one
16:50
of the most robust AI that that runs
16:53
YouTube’s algorithm and it’s trying to
16:56
predict what’s the best content for
16:58
people to watch and also you know
17:00
finding the right type of audience to
17:02
bring into your your content to grow
17:04
your audience as well so like I know for
17:07
us and for a lot of our audience who’s
17:10
listening right now and you’ve got so
17:12
much experience doing this it’s it’s
17:14
kinda like Russell talking about funnels
17:15
yeah of course it’s really you just do
17:16
this this and this not everybody does
17:26
when we’re trying to get that pop and I
17:29
know you mentioned four is a series of
17:31
four videos yes in that series is they
17:34
know what’s a series like to be
17:36
continued or is it no it’s just it’s
17:39
related content debt that belongs to
17:42
each other so like like in talking click
17:44
funnels you might have you know really
17:46
digesting down the landing page and at
17:50
you know things that you could do on a
17:51
landing page to improve your conversions
17:53
so maybe one of the things is okay
17:55
here’s a great template that will
17:57
actually get you higher conversions and
17:58
then to here’s some split testing would
18:00
do so those are we two separate videos
18:03
and then you might say okay with split
18:05
testing you know you can even take it a
18:07
step further where you split test the
18:08
split test and you’re always improving
18:10
that landing page or you know maybe you
18:13
know the sticking point of why there’s
18:15
not a lot of conversions on it is you’re
18:18
shopping cart ways to actually optimize
18:20
that that’s all within a series of that
18:23
landing page and and and figuring things
18:25
out in in a sense of you know maybe a
18:29
lesson structure I say okay section one
18:31
it’s this section two is this section
18:32
three is this section four is that and
18:34
those can be individual videos but they
18:36
can also be standalone but your question
18:39
those are the most valid how do you
18:40
actually get the ball started and a lot
18:44
of content creators they put so much
18:47
time and energy in creating content that
18:50
they lose sight of optimization and what
18:53
happens when you actually upload your
18:54
content to YouTube the first thing that
18:56
does is they go through through a
18:58
Content ID system so seeing if you have
19:01
any pirated music or you know any video
19:04
clips that are not yours that it was
19:06
also forced so that they can you know
19:08
adjust it and and go from there but the
19:11
second thing they’re doing is looking at
19:13
the data that you provide them so what
19:15
you’re providing them is the video
19:16
content which it starts to close caption
19:18
everything automatically the second
19:20
thing that they look at is the title
19:22
which you have the title of the video
19:24
and then the description and the tags
19:26
and if you want to get really aggressive
19:28
you can like upload your own closed
19:31
captioning which will give them another
19:33
set of things that they’re actually
19:34
check and validate at that time
19:36
basically what you’re looking to do if
19:39
you if if I starting a brand new channel
19:40
my number one strategy would be can I be
19:44
found in search and can I get people
19:47
once they click on it to have a higher
19:49
attention on that video get more minutes
19:51
watched on that video then my
19:52
competition that’s around even if I have
19:54
one view and someone has a million views
19:57
can I actually from their metrics say
20:00
hey this is fresh content and the the
20:03
ratio is higher because what happens is
20:05
once those those figures actually go the
20:08
a is is really smart and it says okay
20:11
let’s let’s test this out and start
20:12
suggesting it and let’s see if that
20:14
click-through rate is as high as what
20:17
we’re seeing in search and it goes out
20:18
and through more suggestions and more
20:20
suggestions and more suggestions and
20:21
then you figure you know what there’s
20:22
other content that someone might release
20:25
on the same subject on a different day
20:27
that has more Authority well guess who’s
20:30
going to be the suggested content for
20:31
that
20:32
and so that’s where the ball starts
20:34
going but as you’re starting get traffic
20:36
and the pop could be as little as a
20:38
thousand you know video a video views
20:41
and a day or an hour you know whatever
20:43
whatever it may be that’s where you need
20:46
to get momentum from and so generally
20:48
when that pop occurs is and if you’re
20:50
doing in series of four videos it helps
20:53
it helps amplify it’s like pouring
20:55
gasoline on the fire because that first
20:58
content is this and then the next one’s
21:00
related the next one’s related and the
21:02
next one’s related and so let’s say that
21:04
the middle ones related well it goes
21:06
backwards to says oh this is some
21:08
related content because the the biggest
21:10
thing to suggest for YouTube is your own
21:12
suggests your own videos so when
21:14
someone’s watch your video you have a
21:15
higher probability of actually having
21:18
them suggest your videos then somebody
21:20
else’s videos however the bigger you get
21:23
the more views you get the less that
21:26
becomes a factor and then it’s just 100%
21:28
straight on on the data that the AI is
21:32
looking at so that’s awesome
21:35
I think I think the main thing for me as
21:39
I’m hearing all that kind of stuff is
21:40
are there tools and how do I find out
21:42
what are the right tags what are they
21:44
how does all that come into play yeah
21:47
you know so like there’s some tools that
21:49
like there’s a lot of people that are
21:51
familiar with ad buying you know that’s
21:53
a part of clickfunnels I mean hey you
21:55
know you got to get them to your page
21:56
and generally what they’re doing some
21:58
paid strategy for that and if they’re
22:01
doing it on on AdWords there’s the
22:03
keyword planner that you can use that
22:06
will give you the ability to add some
22:07
keywords but what I like to do is number
22:10
one look at trends number two look at
22:12
the autofill that happens on Google and
22:15
YouTube number three I would like the
22:17
keyword planner and a tool that I use
22:19
religiously is called tube buddy
22:22
and if you go to to buddy calm /go it’s
22:26
a tool that integrates with when you
22:29
upload a video and it tells you okay
22:30
here go ahead and search for things or
22:33
get the tags get the right title and it
22:34
helps you through the process that is an
22:36
affiliate link by the way if you just
22:37
don’t want that just type in tube buddy
22:39
but I swear by it I mean it saves me
22:42
thousands of an hours
22:44
month because a lot of automation that
22:46
you can do where I want to replace it a
22:48
or I want to go through all my library
22:51
of videos and and change like a card or
22:54
an end screen element or even a
22:55
description or add tags or take away
22:57
tags I’m able to do that just in a
22:59
heartbeat
22:59
so I love it well we’re all very good
23:02
with affiliate stuff so I have no
23:03
problem I don’t know but I always have
23:05
to disclose it because you get that one
23:06
person as well tell your mom that you’re
23:09
doing this org slash go girls affiliate
23:15
link use that yeah and I swear you’ll
23:18
see me on the page cuz I’ll tell you
23:19
what it’s the best tool ever invented
23:21
for you to buy it’s just amazing love
23:24
that resource that’s awesome
23:25
so tell me as now you can even start
23:28
putting together your videos and stuff
23:30
as far as the actual content how
23:32
important is that as far as the audience
23:34
goes long-term as far as keeping it all
23:37
the same type of content or how broad
23:38
can I go inside of an audience channel
23:40
and and still be yeah so that’s that’s
23:44
like that’s one of the most difficult
23:46
things to figure out it’s number one
23:48
what is your audience resonating with
23:50
and number two what type of content that
23:53
you should do now as creators were like
23:55
oh I want to just do what I want and I
23:57
want the freedom that I want and that’s
23:59
great but no one will want to watch your
24:01
stuff you know you have to be
24:03
consistently the consistency is brings a
24:07
sense of familiarity that people are
24:09
yearning for and so the consistency of
24:12
the upload time the consistency had the
24:14
thumbnail the consistency of the hook
24:15
the consistency of the video it’s even
24:17
though it’s different video but it’s the
24:18
same formula is really really important
24:21
and then also the consistent way that
24:23
you actually engage with an audience is
24:25
really important and I think we’re
24:27
program as humans when something’s not
24:30
consistent we’re like something’s off
24:32
here like something’s going on or that
24:33
didn’t resonate with me and that sends
24:35
bad factors back to the AI that’s
24:38
running YouTube say oh well maybe we
24:39
won’t promote this video as much and
24:41
since this video is going down the next
24:44
video we’re not gonna promote as much
24:45
either because it doesn’t look like
24:46
their audience is engaging with that
24:48
content now there’s another thing that
24:50
you need to look at and which is the
24:52
type of challenge of creating so like my
24:54
channel I have you know over 400,000
24:57
subscribe
24:58
I spend 20 minutes a week shoot a video
25:00
upload it when I have time because we
25:03
have other things that are making more
25:05
money than that but I do that and and
25:08
this it’s a it’s a resource channel that
25:11
people like when they get in trouble
25:12
they oh I get I gotta figure this out on
25:14
YouTube then they find me as a resource
25:16
so I’m more of a resource library and so
25:18
you’re not getting a lot of the factors
25:20
that you would if I was just you know a
25:22
very popular kid on YouTube and doing
25:25
dumb things or something whatever it may
25:26
be it’s just like that you know if
25:29
they’re coming back day after day that’s
25:30
a really really important factor but if
25:32
it’s more of a resource channel you can
25:34
still accomplish the things because I
25:35
use it as the top of the funnel and it
25:38
funnels them and I was definitely on
25:41
your beta for for click photos I
25:43
definitely said traffic a few click
25:45
files I just love your product but it’s
25:47
like that is is where I look at it hey
25:50
it’s a resource and if they’re getting
25:51
in more resources I’m going to send them
25:53
to a click funnels page and I’m gonna be
25:55
able to pull the information and start
25:57
taking them through by segmenting them
25:58
into the right areas and then also you
26:00
know putting them into a campaign
26:02
fantastic so I know as people are
26:05
looking at really building their
26:07
audience and things and obviously
26:09
there’s the great thing about YouTube is
26:11
really it’s become next to Google the
26:13
next search engine I mean it’s a major
26:14
yes they go there all the time and so I
26:16
love the idea as far as resources and I
26:19
think a lot of people go there to get
26:20
questions answered and so how important
26:23
is the entertainment piece in the
26:25
content so that it’s obviously
26:27
entertaining yet at the same time is
26:28
providing the answers people are looking
26:30
for yeah yeah like there’s people that
26:31
overdo it there’s I mean I’ll be honest
26:34
with you I feel like they need to bounce
26:35
off the walls and and be something that
26:37
a eight year old would find fascinating
26:39
but realistically you don’t need to do
26:42
that what you need to do is be yourself
26:43
be authentic and and stick to it now
26:47
people go for to YouTube for different
26:50
things like my mom I went up to the
26:51
house she she has ten kids I’m one of 10
26:54
kids we go to her house and she has her
26:57
iPad out following instructions on
27:00
YouTube how to change this to work I’m
27:01
like you got sons you got all this other
27:03
stuff she goes no you ought to know this
27:05
out of better than any other person in
27:07
the world that YouTube’s easier you got
27:09
the phone and expect you one of my sons
27:11
to come
27:11
do it oh but that’s the thing she
27:14
doesn’t need entertainment she needs
27:15
information and so the biggest thing
27:17
that you need to look at is can it
27:19
provide value if it provides value then
27:24
it will actually do what it’s intended
27:26
to do now the value that it can do is to
27:29
inspire to educate to entertain those
27:31
are the only types of value propositions
27:33
that you can actually put in video and
27:35
if you bring a couple together so like
27:39
for example squatty potty was educating
27:41
someone but to keep them there we needed
27:44
to you know have some entertainment and
27:46
and so it kind of was a good cross
27:48
polonaise colonization of the type of
27:51
value proposition that we were actually
27:53
doing but in the same sense it’s like
27:55
one of the the one of the driest people
27:57
he’s not really dry on social media but
27:59
like when Elon Musk gets up and and does
28:01
a presentation I watched the whole
28:03
freaking video and sometimes he’s like
28:05
the most boring guy in the whole world
28:07
but I know he’s a visionary and he’s
28:10
sharing his vision and he’s really going
28:12
after it but yet it’s I mean the only
28:16
only person that I really get a kick out
28:18
of who’s watching Steve Ballmer really
28:19
put his foot in the mouth you know what
28:21
the thing with Microsoft but but like
28:24
Elon like no I I find value in it and
28:26
people do find value in it so you don’t
28:28
have to entertain you just need to
28:30
provide value and the value that he was
28:32
doing is saying look look at how we’re
28:34
disrupting the world looking how we’re
28:35
changing the world and that’s something
28:37
how he was able to grow at an audience
28:39
is off of that and so when he tweets or
28:41
whatever whatever project he’s working
28:43
on next you know that’s what people are
28:46
looking for is that value of saying look
28:48
you know humanity needs to be saved we
28:50
needed we need to improve the situation
28:52
that we’re in and you know he’s becoming
28:54
that leader which is really important
28:55
one one book that I if anyone’s
28:58
interested in any audience development
29:00
it’s like the most brilliant book it’s
29:02
called primal branding it’s by Patrick
29:05
Hanlon you can get on an audible you can
29:07
get on a massage he has a sister book to
29:09
it called the social code which is it’s
29:12
just kind of a abbreviated version I
29:15
what I actually get a client I actually
29:17
make sure that they actually read that
29:19
book because in building audiences they
29:22
need to understand the foundations that
29:23
are actually needed that you
29:25
to do it and like we’re Elan musk we
29:27
were talking about that it’s like you
29:29
have to have a leader someone has to be
29:30
that leader and they have to use sacred
29:32
words which would be you know words that
29:35
only you and I would understand or the
29:37
community would understand and somebody
29:38
around the street if we were talking
29:40
funneling and funnel hacking they’re
29:42
like what the Freak are they talking
29:43
about are they are they you know making
29:45
waffles or what what’s going on it was
29:47
you know what’s going on here but it’s
29:49
like that’s some of the elements and
29:51
there’s seven of those elements and we
29:53
don’t go into detail but you can get it
29:54
all in that book which is amazing and
29:56
Patrick does a great job of explaining
29:57
it so again that’s primal branding do
30:00
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