Do THIS to 10x Your Sales Funnels Profits

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
all right for everyone is tuning in my
00:01
name is Russell Brunson and right now
00:02
I’m in covering another really cool
00:04
question about how to grow a company how
00:06
to be funnels and today’s question is
00:08
called funnel profits Russell what can I
00:10
do to 10x my sells funnels profit okay
00:13
so I’m gonna begin by doodling out a
00:15
sales funnel obviously every sales
00:17
funnel is different ever since we
00:18
launched the company click funnels
00:20
people have been able to create all
00:21
sorts of sales funnel so you can do
00:22
simple ones complex ones there’s a bunch
00:24
of variations but most cellphones aren’t
00:26
that complicated right unless you are
00:28
using a really confusing software then
00:30
some people get really confusing but I
00:32
like to keep it simple so most of mine
00:34
are gonna be like a landing page where
00:35
my goal is to get somebody’s email
00:37
address right it’s gonna be an email
00:38
form and a button then from there I go
00:40
to a sales page maybe there’s a video
00:42
and then there’s a button where somebody
00:44
gives me money and then the next page
00:45
maybe there’s a page where there’s
00:47
another video here and then there’s an
00:50
upsell they click a button and there’s
00:51
an upsell so like that’s a basic funnel
00:53
right and so the coolest thing about
00:54
what we do is funnel builders inside of
00:57
click funnels and if you’ve read like
00:58
the dot-com secrets book you read any of
01:00
my books I go deep into how these things
01:02
work right like step one step two and a
01:03
whole bunch different funnel types but
01:05
what people understand is that the
01:06
reason why this is so magical and the
01:08
reason I’m making really simple funnels
01:10
because I can test something right so
01:11
let’s say I create the funnel the best I
01:12
can I don’t know it’s gonna work a lot
01:14
then I go over and I talked to mr.
01:16
Zuckerberg over at Facebook I said I’m
01:18
gonna buy some ads right so I go and I
01:20
buy some ads and I Drive traffic into
01:21
this now what’s cool about this is I can
01:23
go and I can buy some ads and some
01:24
people depending on your budget might be
01:26
like $10 or $50 or 100 or a thousand or
01:29
something but I usually put some money
01:30
in and I sit back and I just wait and I
01:32
watch it and what’s gonna happen is the
01:34
ads the market is gonna show me exactly
01:36
what’s working what’s not working okay
01:38
so what happened is like let’s say I
01:40
spent a thousand bucks right so since
01:41
ten thousand bucks let’s say let’s say I
01:45
it cost me $1 per click just make the
01:47
numbers easier right a thousand people
01:49
end up showing up on this landing page
01:50
so they look at Gate of the thousand
01:52
people and end up on the landing page
01:54
how many people gave me their email
01:55
address and I look at that number say
01:56
okay looks like we had three hundred and
01:58
seventy eight people gave me their email
02:00
address okay so the conversion of step
02:02
one step two set with 378 they’ll say
02:04
okay from 370 people gave me the email
02:06
address how many actually purchased I’ll
02:08
say okay well we ended up having say 10
02:10
people they actually purchased and say
02:12
okay I’m people took the upsell
02:13
episode we say okay we had one person
02:15
take the upsell right so now I look at
02:17
this numbers I say okay what is it like
02:19
thousand people came and I got thousand
02:22
dollars that means the ad and he’s not
02:24
spending about dollar per click which is
02:25
actually really really good right so I
02:27
know that the ad over here so this is
02:28
this is Facebook I’m placing the ad okay
02:31
I know that work that was good so I’m
02:32
not gonna touch the actors the ads
02:34
perfect they come over here thousand
02:35
people hit 300 Mesa means a 37% opt-in
02:39
rate which is pretty good that’s not
02:40
horrible it’s not the best but it’s it’s
02:42
pretty good okay so that means if I draw
02:44
a little number here it means 37.8% of
02:47
people opted in on this page so this
02:50
page is the winner winner chicken dinner
02:51
I’m not going to touch them back I’m
02:52
maybe pretty excited about right so now
02:54
378 came to this page and 10 bought so
02:57
what’s the math on that for all of our
02:58
mathematicians at home let’s see it
03:01
means what 3.7 percent
03:03
I believe am i right on that anyone
03:06
check my math butt off this thing here
03:09
and when 10 means 10% bought here right
03:13
so I’m looking all this thing’s so 37%
03:15
three point seven percent 10 percent so
03:18
if I’m looking at this funnel I’m
03:19
coaching somebody I’m gonna say okay
03:20
what’s broken the ABS are doing awesome
03:22
a buck per click winner that’s awesome
03:24
number two 37% operate that’s cool we’re
03:27
not gonna worry about this 3% sales rate
03:29
that’s depending on the price point here
03:31
that’s that’s not too bad and then 10
03:33
percent right 10 percent like that’s
03:35
maybe that’s really really low right and
03:37
again I could ship these numbers let’s
03:39
say I ship these numbers and I go from
03:40
378 to let’s say we only get 78 people
03:43
to opt in right and then also these
03:45
numbers start shifting so now it’s like
03:46
oh crap on this funnel we only had seven
03:51
point eight percent often right now I’m
03:53
looking at Mike there’s your issue
03:54
that’s the problem that’s horrible often
03:56
rate okay so what do we know it means I
03:58
didn’t use enough curiosity on the
03:59
landing page it means my landing page
04:01
was too flashy was confusing people
04:02
whatever it is so I got to change that
04:04
right so come in there we call these
04:05
funnel audibles I come in there I call
04:07
them audible I need to tweak this page a
04:08
little bit make some tweaks and changes
04:09
and hopefully it’s goes from 17 / 7
04:11
percent 17 percent and we keep tweaking
04:13
it’s for a 7 percent now it’s 37 percent
04:16
right we make the changes and then
04:18
eventually this goes back to green more
04:19
like sweet that numbers awesome I’m
04:21
really happy at 37 percent that opted in
04:24
and now you know I put a dollar into ads
04:26
now maybe back here
04:27
two dollars pop back out which s all
04:31
marketing is right it’s all funnels ours
04:33
how much how do I build a fun wearing
04:34
the dollar in advertising in and get $2
04:36
back out okay if you get a slot machine
04:38
we put a dollar in and every time popped
04:40
out two dollars how many times did you
04:42
put a dollar in you put in dollar every
04:44
single day as often as fast as you could
04:45
right it’s the same thing so we’re
04:47
building this little slot machine where
04:48
you put dollar in your two hours back
04:49
out that’s all we’re playing with this
04:50
game right super fun and so all I’m
04:52
looking at is like okay I put the dollar
04:54
in they get two hours back out it’s not
04:55
which one of these numbers is skewed and
04:58
then I figure out K opt-ins rates
05:00
awesome but this is only converting it
05:02
at 0.5% that’s the red one this is once
05:06
good something’s not right here my
05:08
videos not right or the offers not right
05:09
something’s all right summit weeks and
05:10
stuff changed some things spend a little
05:12
more money and see what happens and that
05:13
makes the tweaks and changes spend some
05:14
more money we can’t go in that process
05:15
until it works and I haven’t I have a
05:17
funnel where I can put a dollar in
05:18
advertising in and get $2 back out so
05:21
that’s how we 10x ourselves from its
05:22
profits if you’ll get anybody in my
05:24
inner circle people I coached directly
05:25
my own funnels this is the game we play
05:27
we create our best version we possibly
05:29
can we go spend some money on ads and
05:31
then we sit back and watch see what
05:32
happens they come back so our guests on
05:35
this one page was wrong or this was off
05:36
and that’s awesome this is doing that or
05:38
these are doing awesome our ad costs are
05:40
paying like twenty two dollars per click
05:41
maybe our ads horrible let’s change the
05:43
ad around and you just make a couple
05:44
chest adjustments and tweaks until it
05:46
works and since it works
05:47
you got something to put dollar ending
05:48
it two hours back out then you just dump
05:50
as many dollars as you can and every
05:52
once in a while not all the time
05:53
but every once where you build a funnel
05:54
it’s so good we’re set putting a dollar
05:56
in two out put a dollar and then you get
05:57
three out or five out or 10 out and this
06:01
is like the big paydays you’re looking
06:02
for right we don’t know which ones it’s
06:04
going to be which is why it’s so much
06:05
fun building funnels inside of click
06:06
funnels you try one test it out
06:08
sometimes it works sometimes it doesn’t
06:09
they try another one seems to work
06:10
doesn’t someone try another one make
06:12
some tweaks make some changes how like
06:13
boom something hits and then it’s off to
06:15
the races so that is how you 10x your
06:18
sales profit is just by watching the
06:20
numbers and doing basic simple math
06:22
making simple adjustments trying again
06:24
and keep doing that until you have
06:25
something that actually works thank you
06:27
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06:28
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06:30
make sure you subscribe so you don’t
06:31
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06:33
the next video

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.