Evan Michael, How "YOU" Are 1 Funnel Away - Evan's Story

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to your
00:19
host Dave Woodard you guys are in for a
00:21
rollercoaster ride of excitement
00:23
enthusiasm day because I’d the
00:24
opportunity to have it Evan Michael with
00:26
me Evan welcome to the show hey thanks
00:28
so much I appreciate it always happy to
00:30
do stuff like this and what an honor to
00:32
be here with you today thank you thank
00:33
you thank you this is honestly I’ve
00:34
gotten chills just this would be kind of
00:37
doing some little pre talk here before
00:38
yeah it’s we’re gonna be all over the
00:40
board so I hope you guys are taking
00:42
notes if you’re driving that just I
00:44
don’t know what you’re gonna do but this
00:45
is gonna be a lot of fun primarily
00:47
because Evans bit of guy’s been around
00:49
for a long time
00:50
2004’s time when he got started on this
00:52
whole thing but the part I love is and
00:53
where I really got introduced to Evan
00:55
was he made a Facebook post in our group
00:57
recently about this whole ideas far as
01:00
being one one funnel away and I just
01:02
love basically seeing it was really a
01:05
cool post I backed up probably I’ll try
01:06
to get the post and put the show notes
01:07
because you had these little pic little
01:09
circles as far as kind of the size of
01:11
your business growing over the years if
01:13
you don’t mind I take a few minutes guy
01:14
talked a little bit about that
01:15
transition as far as from 2004 to now
01:17
what’s happened yeah sure tell you all
01:19
about thanks again so much so alright
01:21
let me just start with the very
01:22
beginning which is an interesting little
01:24
side note here which is you hear so many
01:26
people talk about you know they want to
01:27
sort of business they want to go
01:28
full-time they want to do it I was like
01:30
never that guy I worked two jobs all the
01:32
time like I just could never risk like
01:34
everything you know some of it and some
01:36
people say like well if you’re not 100%
01:37
committed you don’t do it right away you
01:39
know you’re not committed no one’s gonna
01:40
take you seriously but that wasn’t me I
01:42
said forget it I can run two jobs like
01:43
how hard is it I’ve got 24 hours in the
01:44
day I didn’t sleep very much but it was
01:46
fine
01:46
so I started in 2004 and I started the
01:49
software company for creative
01:50
professionals designers photographers
01:51
etc I did it online did it part-time so
01:55
up until about 2010 that’s really what I
01:57
did and it just grew and grew and grew
01:58
which is great so what got me the post
02:01
and what you’re talking about is in 2010
02:02
I came up with this idea for one of the
02:05
products for this for this software
02:07
company and it was really an education
02:08
based software and it actually an
02:11
education based program online and that
02:13
was
02:13
subscription product but going back just
02:15
for a second when I start in 2004 again
02:17
I didn’t take this thing full-time until
02:20
2010 so again anybody’s listing out
02:22
there you know maybe there’s new to this
02:23
I know you’ve got a valuable audience
02:25
here that knows a lot about this stuff
02:26
but you know obviously they gotta say
02:28
hey look if you’re not ready to take
02:29
this thing full-time just work 24 hours
02:31
a day you will you will grow take the
02:32
time I think one of the best things
02:34
about all this and what really drew us
02:36
together today was the diagram I put out
02:38
which went from this product that we
02:39
took in 2010 from 8,000 to 28,000 40,000
02:43
etc and then all of a sudden grew up
02:44
into you know hundreds of thousands of
02:45
dollars the thing I put at the bottom of
02:47
the diagram was you’re just one funnel
02:49
away even if it takes seven years so the
02:52
key to this really is like a lot of
02:53
people want to do this overnight they
02:54
want to become millionaires overnight
02:55
they watch all this stuff on on the
02:57
Internet I think that’s all great if you
02:58
can do it overnight believe me more
02:59
power to you I would love it but I think
03:02
it doesn’t hurt to say something like
03:04
look if I told you today that in that
03:06
you could start building a funnel and
03:08
working on it tweaking it iterating it
03:11
working on everyday items and I don’t
03:12
care if you’re working at Starbucks on
03:13
the side I don’t care if you’re working
03:14
you know another job full-time if you’re
03:16
a teacher if you’re somebody else but
03:17
then you I tell you to just build that
03:19
funnel start today and in seven years
03:22
from now you’ll be making a million
03:23
dollars on that funnel now it may take
03:24
you six years to even get to a hundred
03:26
thousand but wouldn’t you do it I mean I
03:28
think that’s really the whole point of
03:29
the post and it was like you don’t have
03:31
to do it overnight
03:32
my point is put the work out there you
03:34
know one thing we always hear about is
03:35
implementing and one thing you know we
03:36
talked about yeah we’re all over the
03:37
earth today but one thing I was talked
03:38
about with marketing is a lot of people
03:40
get stuck in like that that that
03:42
researching phase of marking they’re
03:44
always learning research not doing we
03:46
take so much time to do stuff it’s like
03:47
if you can implement and get out there
03:49
and start building that funnel like the
03:50
more and more you do even when those
03:51
funnels aren’t working as well as you
03:53
want it’s like just keep working at it
03:54
every every day you know wake up in the
03:56
morning if you’re excited about it’s
03:57
like I don’t care like yeah like well
03:58
today started out kind of slow and then
03:59
I looked at my funnel again and it built
04:01
up but like in the morning today I was
04:02
like this funnel is like not working as
04:04
I wanted it to and then it took off but
04:06
it was like in my head I’m thinking what
04:07
can I do what can I do what can I do I
04:08
want to go for I want to make this
04:09
better like that’s the whole point so
04:11
anyway my point is implement don’t sit
04:14
back do it because what do you care if
04:16
you’re a millionaire today or a
04:16
millionaire in three years or million
04:17
ten years right like it’s all of its
04:19
fine and like you know you can always
04:21
make money go like I always said to my
04:22
wife it’s like I don’t care what I do I
04:24
can always go get a job at Starbucks and
04:25
work online at the same
04:26
time now luckily knock on wood you know
04:28
I haven’t had to do that but it’s you
04:30
know it’s I’m not I’m not embarrassed by
04:32
it’s like I just want to do the best I
04:33
can like there’s no rules here you know
04:35
what I mean so you want to talk no I’m
04:41
not yeah I just want to see what are the
04:43
things yeah I get people oh my gosh
04:45
people are always give me tons of crap
04:47
about that fact
04:48
man you got so much energy always bounce
04:49
around I could tell you there is
04:51
something that is contagious about
04:53
energy and I love love your energy
04:54
because it was one things you and I were
04:56
talking about before stars x-1 things to
04:58
draw drew you to Russell because it’s
05:00
Manny’s talk so much he’s got all this
05:01
energy going go go go go go
05:02
I think people have to understand there
05:05
is so much to having that type of an
05:07
energy and it is what allows you
05:10
literally to go if it takes you seven
05:11
years it takes you seven years but takes
05:12
you three it takes you fears it doesn’t
05:14
matter because you have that type of
05:15
energy that drives you and motivates you
05:17
and keeps pushing you forward so I again
05:19
those you guys are listening realize how
05:21
exciting this business is it is such an
05:24
awesome awesome experience
05:25
I’ve actually before we got on the call
05:27
here I’m playing with LEGOs right now we
05:30
uh I wish I could show you I’ve got
05:32
these huge Legos because we’re the
05:34
process of putting together a cookbook
05:35
we’re gonna be doing this tonight and
05:36
and Russell’s gonna be doing this kind
05:38
of stuff but the reason I mentioned that
05:39
is there is so much fun in business it’s
05:42
one of things I just love and I’d love
05:44
your passion your excitement especially
05:45
considering you were in a really small
05:47
niche and I do want to kind of talk
05:48
about because one think you and I were
05:50
just discussing is you actually are
05:52
using a webinar type of funnel and
05:54
you’re using this webinar funnel and the
05:55
webinar funnel accidents what you’re
05:57
using to help to build a continuity
05:59
based type of income which most people
06:02
when they’re looking at a webinar funnel
06:03
it’s you know what this is a high ticket
06:05
price item you know minimum of 497
06:07
typically it’s a 997 29.97 I’m looking
06:11
for the kill I’m trying to make a lot of
06:12
money on this thing and I really want to
06:14
kind of talk about what you’re doing on
06:16
a much smaller scale but we say smaller
06:19
steel again at the same time it’s a
06:21
million dollar a year business so right
06:23
right and talk about how what you’re
06:26
using a webinar using a webinar funnel
06:28
to create this yeah definitely an answer
06:31
that of course I’m gonna jump around
06:31
bites wanna say one thing about it which
06:33
is again this is only one of our
06:35
products I just want to be really clear
06:36
to everybody which is it’s always about
06:38
everything not one thing so I think you
06:40
should all
06:40
have a funnel like this but let me be
06:42
really clear about funnels which I
06:43
really love about it and again until I
06:44
started hearing Russell talk about
06:45
funnels I didn’t really understand what
06:47
it was but I think when you understand
06:49
about funnels as funnels there doesn’t
06:50
have to be one funnel your business
06:52
alone see Russell talked about having
06:54
you know multiple funnels for multiple
06:56
businesses I’m sure it talks about a lot
06:57
of things that’s just one thing yes you
06:58
can have that I have funnels for other
06:59
things my own personal brand I got
07:01
things for my facebook group you know
07:02
just a hobby thing those are all funnels
07:03
too but in your company you can have
07:05
multiple funnels you have you know
07:07
funnels going this way funnels going
07:08
that way etc and so what I really want
07:10
to say about funnels real quick is like
07:11
you know don’t let them limit you all
07:13
the funnel is is just how you want to
07:15
direct those particular users you know
07:17
so it’s just funneling people like
07:18
moving them through the path you want to
07:20
take them so the reason I mentioned that
07:21
is because I don’t just have you know I
07:24
I don’t just have one funnel working at
07:26
this time so if you are doing Facebook
07:28
advertising which I do you know spent
07:29
thousands Day on Facebook you know
07:30
marketing the company if you’re not if
07:32
you don’t have an email list to back
07:33
that up if you don’t have a Facebook
07:34
page to back that up if you don’t have a
07:36
webinars back that if you have a good
07:37
price back coupling you have to have
07:38
everything so one thing I one thing I
07:40
really do work on all day is everything
07:42
I don’t get stuck in one thing I see
07:44
major major major companies doing this
07:45
that that lose sight of everything is
07:47
all they do is branding they don’t do
07:48
everything else so anyway my point is
07:50
have everything so yes with this one
07:51
products I get to it this webinar funnel
07:53
which is really amazing and I think
07:55
what’s the key to this is that of course
07:57
I built the funnel the beginning in 2010
07:59
but I didn’t figure this funnel out for
08:02
you know six seven years and so that’s a
08:04
huge factor here it’s like that funnel
08:06
took me a really long time to perfect
08:07
now didn’t even were making money but
08:09
let me tell you what we did so long
08:10
story short is that the funnel is an
08:12
education type subscription product
08:14
online you learn you watch webinars so
08:17
I’m using a webinar to sell a webinar
08:19
product okay so that’s that’s that makes
08:21
sense it’s kind of like it’s sort of the
08:23
same thing it doesn’t mean you can’t
08:23
sell products but again like you said
08:25
one of the biggest keys here is it’s not
08:26
a high ticket item this product is 97
08:28
dollars a year that’s all it is 97
08:30
dollars here and these people get access
08:31
this education that updates throughout
08:33
the year etc we have feature presenters
08:35
and different things like that so it’s
08:36
really cool we pay them and stuff with
08:37
you know the profits whatever my point
08:38
is but it’s obviously much more
08:40
profitable you get more subscribers so
08:42
my point is is that this is a small
08:44
ticket item so what what I did is I put
08:46
it out there originally they begin 2010
08:49
send it out to all my email subscribers
08:50
hey we’re building this in an education
08:51
site you want to be part of it great you
08:52
like
08:53
really by 2011 we were probably doing
08:55
like 28 it never really got over like
08:58
$48,000 a year so oh but the price point
09:01
was $36 when I first started cuz I
09:03
didn’t have any content that was the
09:04
case so I’m building education you know
09:06
it’s like a bilious education course in
09:08
this life but there’s not much there it
09:09
sort of like an education like a TED
09:11
Talks of our own kind of like you know
09:12
you’re helping creative professionals
09:14
things like that so anyway really we had
09:17
like you know we were doing like 25,000
09:19
per day and it just wasn’t taking off I
09:21
was trying everything you know I was
09:22
sending out emails and people that and
09:23
then people would drop out of the
09:24
subscription for $36 at $36 a so this is
09:29
just the point of this is it was a
09:30
constant work it was a constant effort
09:32
tweaking figuring out working working
09:34
working and coming up with new ideas it
09:35
wasn’t just the probably the product had
09:37
to improve as well wasn’t just the
09:38
marketing the product improved the
09:40
marketing proved the idea is improved
09:41
the price point improved you know it’s
09:43
like I hear people say like oh I’m
09:45
trying like I read something online say
09:47
and somebody said they are trying to
09:48
justify in their head asking people to
09:50
spend nine ninety seven or thousand
09:52
dollars for their course I’m thinking
09:54
myself don’t justified in your head
09:56
justify it with the product if your
09:57
product isn’t worth nine ninety seven
09:59
don’t ask people to buy but you should
10:00
like been given the product worth ninety
10:02
seven dollars like uh you know or really
10:05
under sell it but like if you want to
10:06
make the money I think like with this
10:07
particular funnel it’s 97 dollars a year
10:09
it’s it’s purposely low cost but that’s
10:12
because it’s a recurring product if I
10:14
can make really clear this product is a
10:16
recurring fee product so every year it’s
10:18
only $97 you these people get renewed
10:20
but here’s the key to it so by the time
10:22
this year rolled around it was like
10:24
earlier this year I think we did I mean
10:26
I think we probably making 24 35
10:28
depending on how much it was but it
10:30
really started to take off this year
10:32
it’s like that funnel came together so
10:33
what it was was the basically its
10:37
Facebook Ads along with meal mix with
10:39
email and and and you know retargeting
10:41
there but it’s the Facebook ad leads
10:43
into one of the best training and
10:46
webinars that we did we just give that
10:48
away for free so what’s what’s key there
10:51
is that like yes it just doesn’t waste
10:53
people’s time it’s like here’s the ad if
10:56
you watch this you’re gonna love us like
10:58
you’re gonna trust us and it goes into
11:00
an amazing webinar that is free probably
11:02
the best sessions we do and then that
11:04
gets them to sign up for $97
11:06
pretty
11:07
year and then that has exploded and then
11:09
so the product got better the ad got
11:11
better and the end the pitch got better
11:13
I mean it really did all those things
11:14
came together so when this took off so
11:16
now you got to think it’s like now I’ll
11:18
start getting 1015 signups a day well
11:19
we’re at $97 okay so let’s say you know
11:22
it’s $97 ten signups a day thirty six
11:25
fifty people a year you multiply that pi
11:27
times three years now I’ve got a million
11:28
dollar product right so we’re on our way
11:29
to that that’s how it’s growing so my
11:31
point of that is like okay so your great
11:33
point was in the beginning was okay this
11:35
is a small ticket item here’s the thing
11:37
there are days where I’ll spend $10,000
11:39
on Facebook and I get $10,000 back right
11:45
so what is that side what am i doing so
11:46
it’s a hundred hundred clients right a
11:48
hundred subscribers so I make zero
11:50
dollars right besides it’s funny I’ll go
11:52
in I’ll go talk my wife and say oh yeah
11:54
I spent like thirty thousand dollars
11:55
over the weekend like oh yeah how much
11:56
did you make like oh nothing we didn’t
11:58
make any money you know it’s like no
11:59
money in that
12:00
here’s the thing I know with a
12:02
subscription product next year I’m gonna
12:05
make 10 grand now let’s say there’s a
12:07
seventy-five percent retention rate but
12:09
that’s part of the funnel too but let me
12:10
just say let’s just say there’s a
12:10
seventy-five percent retention rate I
12:12
know next year if I spent ten thousand
12:14
dollars this weekend to make those to
12:15
those customers and I make all my money
12:17
back I make no money so that’s why you
12:18
have to everything right this one
12:20
product in place now your other products
12:21
are making you money while this one
12:22
makes you nothing this year but next
12:23
year I’ll be on a weekend vacation in
12:25
Colorado and I’ll make seventy five
12:26
hundred dollars for the company just
12:28
doing nothing right I mean that’s the
12:30
that’s the key to the subscription
12:31
business so if I can go all the way back
12:33
I want to be in the subscription because
12:34
all our other products were like single
12:35
one-off products I had to keep creating
12:37
products I want to have a subscription
12:38
product and ask what we’re doing so
12:39
that’s what this final is going that’s
12:40
what led me to this that’s what let me
12:41
do that post because it was like guys
12:42
you don’t have to do this overnight
12:44
take your time build that don’t give up
12:45
do everything above the over the Sun
12:47
under the Sun etc what’s the expression
12:48
but once one of these funnels your one
12:51
from away once one of those funnels
12:52
takes off it’s like boom it can change
12:54
your whole company and like you said
12:55
this might just be our main product
12:57
moving forward after a year or two like
12:59
knows this might be one to three million
13:01
dollar profit it’s like you know what
13:02
that’s what we’re doing you know and
13:03
that and that’ll be fine
13:04
you know it’s it is everything and
13:10
that’s the thing I think people just
13:11
they misunderstand that take for example
13:13
we’ve got I mean gosh you just went
13:15
through exactly how we built
13:16
clickfunnels I mean we have we built it
13:18
basically through a webinar platform and
13:20
yes we
13:21
gave a lot of way freed all that kind of
13:22
stuff but the crazy part for us is I
13:24
take a look at all the different front
13:26
ends that come into to clickfunnels and
13:29
you know I meet with these growth equity
13:31
guys in the private equity guys who are
13:32
always fast as far as you know a SAS
13:34
company like ours it’s not a common that
13:36
a person would spend anywhere from 120
13:39
to about 140 hundred 45 bucks just to
13:41
get a free trial that’s why they have to
13:43
go out and have to raise all this crazy
13:44
you know write the dollars just so they
13:46
can do what you’re doing where you’re
13:48
basically just trying to break even on
13:50
your ad spend right yeah right for us
13:53
you know we were talking about you know
13:55
the fact you love Russell’s books you
13:56
know expert secrets.com secret saw like
13:57
I stuff all those are front ends and we
14:00
sit down we talk these guys and like
14:01
they don’t understand we’re actually
14:03
acquiring a customer for free so our
14:05
cost acquire customer role we actually
14:07
make some money on it because we
14:09
typically make on our front ends it’s
14:11
not a common where you know we can spend
14:13
up to about 30 to 35 dollars to acquire
14:15
customer for a book product or something
14:18
like that
14:19
but the part that I love is the fact
14:21
that this is kind of your your back-end
14:24
to a lot of your other products and at
14:26
least for us is that we found and I’d
14:29
love to get your opinion on it but is
14:30
that what we found is a person once they
14:32
buy once they become a customer they buy
14:34
anything it is sure tell them something
14:37
else yeah if I go for the best part
14:40
about this is the funnel doesn’t you
14:41
know as I mentioned before the funnel
14:42
doesn’t stop so now here’s what’s really
14:44
cool now I spent 10,000 to make 10,000
14:46
okay but now I’ve got the customer like
14:48
you said and guess what they love me
14:49
because they love the product were
14:50
selling so don’t forget the product has
14:52
to be amazing you know sometimes people
14:53
say what converts the best a red button
14:55
or a blue button I’m like the best
14:56
product converts the best like you have
14:58
to that’s what converts like like you
15:00
know it’s like I always like take notes
15:02
on my stuff it’s like if here’s here’s
15:04
what converts the best yeah I have a
15:05
list you know see if I can find I here’s
15:06
what converts bets it’s not colors not
15:08
websites if it’s the best products the
15:09
best offers and the best experience end
15:11
of story
15:12
you know it’s like nothing else really
15:13
matters so anyway if I go back to it yes
15:16
so here’s the coolest thing so now I
15:18
have these people in the funnel yes I do
15:20
sell them other products I’ll be honest
15:22
though I kind of like don’t go crazy
15:24
with them like I kind of let them enjoy
15:26
the experience of the subscription and
15:28
like just keep feeding them tons of
15:29
value in the education part so it’s like
15:31
I’ll sit but here’s the thing I’ll send
15:33
them emails all the time and I’ll say
15:34
like hey
15:35
here’s a new webinar here’s any
15:36
education piece and the email says this
15:38
is why you’re a premium subscriber this
15:39
is the benefit this time Lila always
15:41
reminding them so they don’t lose sight
15:43
that in a year you know it’s like oh
15:45
wait I got all that benefit out of it so
15:47
I don’t sell them too hard but here’s
15:48
what we did do and this is really
15:49
exciting this is really cool which is we
15:52
when we bring out a new product let’s
15:55
say I had like this new product was $75
15:57
so we did a big you know promotion on
15:58
that product look you know design
15:59
product and then we offered it to
16:02
anybody who’s a premiums
16:03
you know subscriber to the to the
16:06
education part we offers them for $24
16:08
now this is digital products we make $24
16:11
it’s fine if we saw a hundred etc you
16:12
can make 2,400 ollars etc in a weekend
16:14
or whatever but my point of that is is
16:17
like that not only gave them a huge
16:19
discount of the product right it’s $24
16:21
instead of 74 it made them happy so
16:22
they’re gonna want to recur and come
16:24
back and and keep buying and in fact
16:26
it’s almost like they’re getting these
16:27
products for free and if I could say one
16:29
last thing about it which is I’m
16:30
probably not charging enough for the
16:31
subscription but I almost just I just
16:33
don’t care I just don’t get hung up on
16:34
those things now being a small company
16:36
that doesn’t take funding it’s really
16:37
easy to not care about every dollar I
16:40
think if you’re in like this big company
16:41
is you knows a lot of red tape and these
16:42
people have your head yeah of course you
16:43
have to account for all these things I
16:44
see a lot of people doing Facebook and
16:46
they’re worried about every little penny
16:47
and for me it’s like I don’t I I just
16:49
see the bigger picture it’s like if I
16:50
make $100 today 200 hours say 10,000 a
16:53
or 11,000 a it’s just doesn’t change
16:54
much I just like I just go for it all
16:56
the times as long as things are moving
16:58
the wheels are spinning people are
16:59
coming in people are buying saying I
17:01
don’t get greedy and I just I just want
17:02
it to all be up there so like if I give
17:04
away you know $75 product maybe I could
17:06
have sold them for 50 but like I don’t
17:07
know I just like it’s not important to
17:08
me and maybe that’s a little bit of an
17:10
easy place to because I do you know we
17:12
have had success but I never worried
17:15
about that to be honest II I just never
17:16
worried about like the money of it I
17:17
mean yes you want to be profitable but
17:19
like I never nickel and dime this whole
17:20
thing and I have like my own like I know
17:22
I don’t get too off topic you but have
17:23
my own theory about like a value of a
17:24
dollar and it’s like at what point in
17:26
your life does each dollar each penny
17:28
not make a difference like if you are
17:29
still collecting pennies and change and
17:31
like I don’t know what you’re doing it
17:33
like it’s like you will never go broke
17:35
over not collecting the change back from
17:37
somebody or not throwing it at a charity
17:38
bin or like or counting your change but
17:41
I made like $20 I don’t even know like
17:42
how $20 would change your life like if
17:44
you’re at that point like you need to
17:45
get a job like at Starbucks and then
17:47
just come back
17:48
like there’s a point in your life where
17:49
you can surely like $10 Azamat are $11
17:51
in I like 100 hours men a thousand
17:53
dollars like this $10,000 really matters
17:54
that gonna change your life sure I’m not
17:56
saying it does I’m just saying like but
17:57
a thousand dollars maybe like you know
17:59
my thousand dollars maybe like somebody
18:00
else is a hundred or my thousand maybe
18:02
like somebody else is ten thousand so
18:03
I’m point is like don’t nickel and dime
18:05
this stuff it’s like you know think big
18:06
it’s like don’t be penny wise in dollar
18:08
foolish that’s something my father used
18:10
to always say to me you know and I just
18:11
live by that it’s like I just you know I
18:12
don’t count my pennies I just I look for
18:14
the bigger picture and I think that
18:15
really helps like with the whole process
18:16
of advertising and building a company if
18:18
you’re so stuck on every little penny
18:20
like forget you’re not gonna grow you
18:22
know that’s my opinion
18:23
obviously I totally agree it’s you know
18:26
that’s been one of the funnest things is
18:28
I’ve I’ve worked with Russell now for
18:30
over ten years and I’ve seen different
18:31
parts of this companies you know come up
18:33
and it’s come down anything else that’s
18:34
what are they I’ve always seen with
18:36
Russell is the fact that that is never
18:38
spending money has never been an issue
18:40
and I think I learned it a long time ago
18:43
that is it’s very very hard to ask to
18:46
sell other people if you’re not willing
18:48
to buy and I’m one of these it’s
18:51
fascinating to me as far as get all
18:52
these people who want to sell people
18:54
stuff it but they will not they will not
18:56
open their wallet to buy a single thing
18:57
I’m like it’s just not congruent it’s
19:00
just I don’t know I least to me it’s not
19:02
up maybe you’ve got to be a buyer to
19:03
also be a really good seller and the
19:05
better you are at buying stuff the
19:07
better you’re gonna be at selling stuff
19:08
i I just that’s my own personal feeling
19:10
on it totally and if I could just go way
19:12
off topic but half it is like you know
19:16
what it really is this customer support
19:18

  • it’s like it’s like it’s like serving
    19:20
    people and like the more you gets an
    19:22
    amazing thing I don’t believe in like
    19:23
    magic and I was kind of stuff but
    19:24
    there’s something about giving and
    19:26
    helping other people that like changes
    19:28
    the paradigm like it really doesn’t and
    19:30
    that comes with spending money that
    19:31
    comes with giving it’s like if you can
    19:33
    give somebody a product for less money
    19:35
    if you can help somebody on a Facebook
    19:36
    post if you can talk to people like this
    19:38
    if you know I hope I can prevent value
    19:40
    present value it like you know in the
    19:41
    back of my head I’m always thinking am i
    19:42
    helping people right now I don’t know
    19:44
    it’s like but that does change the
    19:45
    paradigm like it’s not that you get more
    19:46
    return but like it opens you up so the
    19:49
    more you can help but even doing podcast
    19:50
    like this anything it’s like the more
    19:51
    you can give like the world changes when
    19:53
    you give it’s amazing so anyway that
    19:55
    just total side note but it does it
    19:57
    really does work that way and if you if
    19:58
    you don’t understand that start giving
    19:59
    today and see how that works you’re
    20:01
    gonna be amazed
    20:01
    oh my gosh we can have a podcast just on
    20:04
    that because I told we totally agree on
    20:06
    that one for sure yeah well I want to
    20:07
    dive into one more thing here before we
    20:09
    let you go in there um the idea that you
    20:11
    talked about as far as spending money to
    20:13
    build a hobby page on Facebook oh yeah
    20:15
    we buy that and I because you you learn
    20:18
    by doing that concept so if you don’t
    20:20
    like kind of dive in and let’s spend
    20:22
    just a few minutes kind of talking about
    20:23
    the ideas Farr is using the Hobby
    20:25
    Facebook hobby group page to learn you
    20:27
    cut your chief basic as far as learning
    20:29
    Facebook Ads yeah first of all I never
    20:31
    shy away from a project even if it
    20:33
    doesn’t make me money I think that like
    20:34
    you never know we’re like something’s
    20:36
    gonna turn so it’s like this might be a
    20:37
    little hobby project of mine but like
    20:38
    who knows in again 2 3 4 or 5 years I’ve
    20:41
    got 50,000 people in a group and all of
    20:43
    a sudden I can monetize it in some way
    20:44
    it’s certainly not what I’m trying to do
    20:45
    but like you just never know where the
    20:47
    world’s gonna take you you know you
    20:48
    never know what’s gonna be hot what’s
    20:49
    gonna work what new Facebook thing
    20:51
    they’re gonna invent and so my feeling
    20:53
    is like don’t be afraid to jump into
    20:54
    things you know I have so many things
    20:55
    going on all the time but like that’s
    20:57
    just one thing I don’t you want me to
    20:58
    tell everybody what it’s about or is
    20:59
    that like embarrassing tell everybody
    21:05
    it’s really awesome but anyway it’s a
    21:06
    total passion project so thing I just
    21:08
    love my life you don’t get it I totally
    21:09
    understand if you do get it you’ll love
    21:10
    it but you know since I was a kid I
    21:12
    always loved like professional wrestling
    21:14
    and you know Hulk Hogan all you know all
    21:16
    the stuff like I don’t really a called
    21:17
    Hogan anymore Jim I’m saying like Randy
    21:18
    Savage all these guys we all kind of
    21:19
    grew up with in the 80s and whatnot and
    21:21
    so I don’t know I just always loved it
    21:24
    it’s a great sort of like mindless
    21:25
    entertainment for me though it’s become
    21:26
    quite a complex amazing business at this
    21:28
    point and if I get to say one thing
    21:29
    about you know WWE pro wrestling is if
    21:31
    you want to learn social media marketing
    21:32
    they’re the biggest in the world right
    21:33
    now I mean there’s unbelievable bigger
    21:35
    than NBA B than any other sport company
    21:36
    and so if you watch what they do but
    21:38
    anyway I created a group I don’t a
    21:40
    shameless ly plug it unless there’s any
    21:41
    like wrestling fans out there but I
    21:46
    could wear my t-shirt for it it’s called
    21:48
    smarting out if you’re if you’re a
    21:49
    wrestling fan you understand what it
    21:50
    means to be a smart and so it’s called
    21:52
    smarting out and join the Facebook group
    21:54
    is a lot of fun my point is like you
    21:56
    know I really did I thought like if I’m
    21:58
    gonna really work with ads I’m gonna
    22:00
    teach people how to work with ads mom
    22:01
    gonna teach myself how to work with ads
    22:03
    you know if I’m gonna understand
    22:04
    Facebook more it’s like so many people I
    22:07
    see I’m in my 40s but so many people I
    22:08
    see that are my age and young and older
    22:10
    you know they see this new technology
    22:11
    come out Twitter something that like oh
    22:12
    I’m never touching that or yeah it’s
    22:14
    tits to it
    22:15
    I’m not gonna do it her Facebook is a
    22:16
    stupid guy when I hear somebody say
    22:17
    Facebook is stupid I’m like go just just
    22:19
    try it like you have like snapchat all
    22:21
    this stuff it’s AI just try out
    22:22
    something that it’s not that used all
    22:23
    the time it’s like I have to try but
    22:25
    then you start to see what what is
    22:26
    amazing about these things if they work
    22:28
    so like Facebook is amazing groups are
    22:30
    amazing they say they hands down our
    22:31
    amazing and the more I’m in groups the
    22:34
    more I manage this group now we have got
    22:36
    like four or five admins but the more I
    22:37
    you know manage this marking out group
    22:39
    the more I realize like how amazing an
    22:41
    online group can be it is like managing
    22:44
    a club in your local town it’s just
    22:46
    online that’s the way where the world is
    22:48
    going I mean the kids today are not
    22:50
    gonna understand the difference in a
    22:50
    virtual world in like a real world so
    22:52
    like when you have a conversation online
    22:54
    it’s a virtual conversation but like I
    22:56
    mean even right now what we’re doing is
    22:57
    sort of a virtual conversation you’re
    22:58
    not in my room but you can hear me we
    22:59
    can talk my point is you know that’s
    23:02
    what Facebook coops are like it really
    23:03
    is this real I think so I started kind
    23:06
    of advertising it’s a little tricky to
    23:07
    advertise your Facebook group and
    23:08
    promoted I did start with a Facebook fan
    23:11
    page I don’t feed to that but the fan
    23:13
    page feeds to the group and then we kind
    23:15
    of like that kind of helps because it
    23:16
    singles out what’s interesting is it’s a
    23:18
    fan it’s a group page not for a business
    23:21
    or a product it’s strictly just made up
    23:23
    out of thin air but look we’ve already
    23:24
    got forty six hundred members but here’s
    23:27
    what I want to say about it which is
    23:28
    it’s a lot of work so like I could
    23:31
    probably of it like 10,000 12,000
    23:32
    members mine I started earlier this year
    23:33
    but I’m telling you right now like it is
    23:35
    like a full-time job because like I said
    23:36
    it’s like it is like managing a small
    23:38
    club and there’s you know and then
    23:40
    you’re dealing with like professional
    23:40
    wrestling fans I mean feel fights and
    23:42
    all this have you have to like manage
    23:43
    and we have like a very strict no like
    23:45
    trolling rule and I know you can’t
    23:47
    attack people personally and we deal
    23:48
    with all the time but anyway you know I
    23:51
    don’t if I answered your question it’s a
    23:52
    lot of fun I think there’s like a few
    23:53
    strategies to grow Facebook groups right
    23:55
    now as far as I know you can’t advertise
    23:58
    directly to the group but there are a
    24:01
    lot of ways around it I’m not sure how
    24:03
    legitimate they are but just saying you
    24:04
    could go on to Facebook groups and find
    24:06
    out like I mean kind of do some
    24:07
    workarounds with Facebook one of the
    24:08
    easiest ways to do just go to a website
    24:10
    that promotes the group or just you know
    24:11
    advertise to a fan page that promotes
    24:14
    the group and you get people in that way
    24:15
    so anyway any other questions about the
    24:17
    group you groups a lot of fun it’s
    24:19
    amazing I think groups are a huge part
    24:20
    of Facebook right now absolutely huge I
    24:22
    recommend everybody start joining groups
    24:24
    it’s amazing I love it I think the key
    24:27
    to it as I take a look at the kind of
    24:28
    stuff
    24:29
    you’re doing is the fact that as you
    24:31
    mentioned earlier that is you have to do
    24:33
    everything and I know that people go I
    24:35
    just don’t have time to do everything I
    24:37
    think that part of what the fun of it is
    24:38
    it is you get real good at one thing but
    24:41
    then don’t be afraid to go and do the
    24:42
    next thing as well and and I love the
    24:44
    idea as far as understanding funnel
    24:47
    stacking is a totally I mean it’s what
    24:50
    we live and die by over here Clint
    24:52
    funnels and that is the energy as far as
    24:53
    you get one foot as you made mention
    24:55
    earlier Evan it’s one funnel leads down
    24:57
    to another funnel leads on to another
    24:58
    funnel and even your even to Facebook
    25:01
    group it so I wanted to kind of make
    25:02
    mention of it that Facebook group as you
    25:04
    said you don’t know where that’s gonna
    25:05
    take you right but at the same time as
    25:07
    you’re one you’re perfecting your skills
    25:09
    as far as running the group you’re
    25:11
    understanding how to drive Facebook
    25:13
    you’re doing all that kind stuff but at
    25:14
    the same time you have the ability to
    25:16
    communicate with a group in a totally
    25:17
    different way than you’re normally
    25:18
    communicate with people on another
    25:19
    another group whatever it might be and I
    25:21
    think there’s just such a skill to that
    25:23
    I know I’m storytelling again you and I
    25:26
    could go on and on about storytelling
    25:28
    cuz you’re an amazing storyteller I
    25:30
    think that’s one of those things though
    25:32
    honestly Evan is I just hope people I
    25:34
    mean honestly you and I could carry this
    25:37
    podcast on for hours and they would be
    25:38
    entertained but I want to be respectful
    25:40
    your time and a same time I I really
    25:43
    want to make sure that people understand
    25:44
    you guys who listen to this podcast
    25:46
    understand that you are truly one funnel
    25:48
    away and what I mean by that is look at
    25:51
    Evans story and then see how can your
    25:53
    story fit into that I love which made
    25:55
    mention earlier Evan and that is you
    25:57
    know if it if you knew in seven years
    25:59
    you’re gonna have a million dollar
    26:01
    business would you start now and I just
    26:03
    I hope people that you guys listen this
    26:05
    one that’s been they’re entertaining
    26:07
    because you can’t talk to Evan and not
    26:08
    have it be entertaining but in addition
    26:10
    to that I really hope that you guys got
    26:11
    a lot of value out of this and I want to
    26:13
    make sure is we kind of get close to
    26:14
    wrapping things up here Evan I know
    26:16
    people don’t want to get more of you so
    26:18
    where can they go to get more of Evan oh
    26:20
    yeah the best place is just Evan Michael
    26:22
    calm evn mi CH AE L calm
    26:25
    it’s my full name Evan Michael calm and
    26:27
    so you know I do my own personal things
    26:29
    you know my own personal webinars will
    26:30
    be starting up some you know Facebook ad
    26:32
    strategy just the way that I grew my
    26:34
    business and want to teach that to
    26:35
    people as well so go to Evan Michael
    26:37
    calm you can also reach me on messenger
    26:39
    from there and so like that you know
    26:40
    people can talk to me I’m always happy
    26:41
    to help and answer
    26:42
    questions and I don’t go into groups and
    26:43
    promote stuff and I’ll do that on my own
    26:45
    you know it’s like I don’t take
    26:45
    advantage of it that way and I just want
    26:47
    to help people and I’m really happy you
    26:48
    you know you found me and you know we
    26:50
    connected because that’s really what I
    26:52
    want to do is I just want to help people
    26:53
    and if I could just follow up can you
    26:55
    give me two seconds I’ll follow up on
    26:56
    that wrestling thing which is another
    26:57
    great idea just just find what you said
    26:59
    which is you don’t know where it’s gonna
    27:00
    go so think about this I started this
    27:01
    wrestling groups got 4,500 people in it
    27:03
    right now will grow to 50,000 let’s say
    27:04
    but already in the group ideas are
    27:07
    coming up friends are being made people
    27:08
    are talking and what do they want you
    27:10
    know some guy says hey we should have a
    27:11
    group convention somewhere we should
    27:13
    have a group meeting we should have a
    27:15
    group you know online video game
    27:16
    chatting we should have group you know
    27:18
    this and that we should cribs and so
    27:19
    before you know it it’s like maybe in
    27:20
    five years from now I’m hosting like a
    27:22
    convention for all these guys bringing
    27:23
    in old wrestlers and having them
    27:25
    interviewed and all those kind of stuff
    27:26
    and I’m making you know I’m doing
    27:27
    $100,000 $20,000 of en’t right so it’s a
    27:30
    hobby but it’s like you just never know
    27:32
    how things are gonna go so I just want
    27:33
    to back up your point which is like I
    27:34
    could see myself in five years hosting
    27:36
    this incredible convention for these
    27:37
    guys you know smart King out convention
    27:38
    it’s like you know again I’m not making
    27:40
    any money on a right now but let’s let
    27:41
    it grow you know it’s like who knows
    27:42
    what’s gonna happen in the future so
    27:44
    anyway just want Ament that but yes Evan
    27:45
    Michael comm is where you can find me
    27:47
    it’s been such an awesome experience
    27:49
    talking with you I get all guys go check
    27:51
    out Evan Michael comm connected them on
    27:54
    Facebook you’re likely blessed as - dead
    27:56
    for have them on the podcast thanks so
    27:58
    much
    27:59
    hey thank you so much you’re the best I
    28:00
    really really appreciate it
    28:02
    thanks for listen to funnel hacker radio
    28:04
    podcast if you’d like to be notified
    28:05
    anytime we release a new episode just
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    subscribe over at ha no hacker radio com
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    in addition to that we’d love to send
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    you a free gift you can find that free
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    28:17
    slash retrial
    28:19
    one last thing is we love giving away
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    cars so if you’d like access to a free
    28:24
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    28:30
    thanks again for listening

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