YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:01
- [Russell] Hey everyone who is just tuning in my name is,
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Russell Brunson, and today we’re going to be talking
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about Facebook funnels, everyday I go through a bunch of
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questions you guys ask me, about building your company,
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and growing your traffic and your sales and your leads.
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And all sorts of fun stuff, and today we’re talking about
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Facebook funnels.
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So the question is,
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how do sales funnels and Facebook funnels match up?
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How should I be using Facebook?
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So, that’s a good question and the strategy changes often,
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and there’s a lot of different ways, but imma kind of walk
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you guys through the basic principles that we focus on here
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at Clickfunnels, as we’re growing ours.
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So, for me and for our team everything kind of starts at the
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offer level, right, so we figure out first off
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what is the offer we want to make, okay?
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So the offers like imma sell this and you’re gonna get this
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and then you’re gonna get this and we figure out the offer
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right?
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Then we come back and say okay cool, that’s the offer we’re
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getting, then how do we sell that.
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K, which this is usually, primarily, like the story.
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What’s the story we’re gonna use to sell it.
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And that’s like cool, here’s the story
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and maybe we’re gonna do that story on a webinar
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or a video sales letter or a long form sales letter.
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Or whatever, but there’s some story.
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That we’re telling here, that’s gonna sell that offer.
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Right? Pretty simple.
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And then the last thing is like what is the hook we’re use
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to grab them, okay.
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And so the hook then for me, comes back here.
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Let’s say this is Facebook or Youtube or whatever platform
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you’re selling on, now I can’t to kind if caveat real quick.
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Every step in this process, there’s going to be a hook,
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story and offer.
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There’s a hook, story and offer in Facebook
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and there’s a hook story and offer in the sales video.
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There’s a hook story offer in the upselling,
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every piece has that, but as an overarching strategy,
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if you look at it from a high level.
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It’s like, the macro before the micro.
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The macro is like the ad is like the hook, right.
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Then the sales message, the funnel, is the story
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and what you’re selling is the actual offer.
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K, so if you come back to our core framework of
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hook, story, offer, k so this is the macro looking down.
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Now the micro looking down, again is our hook, story, offer
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in each, every single element of this.
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But for this question, we’re gonna get to the bigger one.
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Alright, so the question is,
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how do sales funnels and Facebook match up?
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So for me its like, these two things are tying together.
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Very very similar, right, Facebook is the group of people
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So over here there’s all these people all of these dream
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customers are over here, Facebook, Youtube
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or whatever you want to target makes it simple for us,
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who are the exact customers who want our products right.
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So when I started selling my, the book Dotcom Secrets.
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I was like who are the people who would want this book,
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and I’m like K its entreprenaurs who are mission driven,
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who are whatever right, and I figure out exactly who those
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people are, and Facebook gives me the ability to like
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find out exactly who those people are so I can target them
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perfectly, right.
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So I’ll put it like a target here like we can find exactly
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who we’re trying to target, almost perfectly on Facebook, K.
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Now, the goal of this Facebook is to set the hook, right.
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So people on their feed, and they’re scrolling through
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their feed as fast as they can.
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They’re doing it at their desk,
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they’re doing it in the bathroom,
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they’re doing it while they’re walking,
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they’re doing it while they’re driving, its horrible!
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But, that’s what we’re doing right.
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And your job in Facebook, the first step of the funnel is to
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stop them, and grab them and hook em right.
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So we hook em, get their attention for just long enough
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to send them over here, okay.
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And so that’s kind of the first step, it’s like,
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it’s the prefunnel, everything happening in Facebook is the
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prefnnel, right.
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And from here, then the message needs to match, okay.
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So whatever my, hook and stuff that’s gonna be over here
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on the sales page has to be similar to over here.
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We’ve done funnels in the past where like our hook
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on the Facebook is amazing, then the come over here,
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there’s a mismatch, and doesn’t convert.
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No matter how good it is here or here,
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if there’s disconnect it doesn’t work, right.
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In fact a lot of times our headline for the ad will be the
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exact same line, that’s over here, right.
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So I want congruency between the first step and the second
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step and from there for them to take the offer, okay.
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So then the strategy is like how do I, how do I do this?
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How do I create the hooks and the ads?
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And it obviously is always changing all the time,
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but one of my favorite things to do is we never know
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what hook is gonna get somebody to listen right?
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So, I’m tryna hook them to have them come listen to a story
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about why they should buy my offer.
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And inside the story there might be four or five or six or
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ten different things inside this story that I’m telling
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right.
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And so inside the story there might be a bunch of
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different hooks, and so I’m thinking what’re the different
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hooks that’s gonna grab someone and say how quick I did it,
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how much weight I loss, how much money I made,
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how much time I took, you’re one of my successes stories
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of my students.
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All these are little hooks, and so I look at Facebook like
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a big pond and I’m throwing out these different hooks,
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and I’m tryna figure out which ones are gonna work
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and which ones won’t work.
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One of my favorite examples of this was at
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Anthony DiClementi, he owns a company
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called Biohacking Secrets.
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And he had a book that he created, that was a free book
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to teach people how to bio hack,
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And at first we set the funnel and it worked awesome,
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but then we couldn’t come and get people to come over,
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and we couldn’t figure out what hook would actually get the
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right people to come like how do we get his dream customers.
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So we told Anthony, go do a Facebook Live every single day,
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and each day try a different hook.
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So one day he did a Facebook Live
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that was like hey, Imma show you guys my number one way to
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biohack my mitochondria or something weird like that, right.
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And he does a Facebook live about that, puts it out there
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and guess what, it was a horrible hook and nobody bought
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on it, like, nobody came and watched it.
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So the net day he tried a different hook,
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and he tried a different hook,
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and he kept doing different hooks all of them leading
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back to the same free book offer he created.
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And he kept trying thing after thing,
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and after like day 11 or day 12,
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he made a video that’s called how to biohack your vegetables
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and he’s basically like, cooking your vegtables in
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Kerrygold butter, something really simple
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but for some reason that hook, grabbed his dream customers.
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And that video ended up getting viewed a million times,
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drove tons of people into his funnels,
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and made a bunch of money, okay.
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So if you look at this from the macro,
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it’s hook, story, offer in Facebook or the ad platform
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we’re throwing a whole bunch of different hooks
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tryna find out which ones people will grab onto.
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And now if we get em, then we pull them back here,
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tell them the story and we make them the offer.
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And that’s basically how Facebook and how our funnels
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how they kind of coexist and how they work together.
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Is Facebook we’re replacing a whole bunch of hooks,
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and over here we’re actually telling them the story,
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to then make them the offer.
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And so I hope that helps you guys understand how those two
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things, Facebook funnels and sales funnels,
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how they work together.
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Thank you so much for watching!
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Every single week we publish new secrets just like this one.
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Make sure you subscribe, so you don’t miss any of them.
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And I will see you on the next video.
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