Feel, Felt, Found - Emotional Connection Secrets - Dave Woodward - FHR #181

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to fun Hawker radio I’m your host
00:19
Dave Woodward and today’s episode is a
00:20
little crazy this is one that’s all
00:22
about in a weird way you via me and let
00:27
me kind of give you some the context to
00:28
this so recently I need happen to have
00:30
back surgery and I hate having to have
00:33
people worry about me or anything else
00:34
anytime anyone asked so how you doing
00:36
I’m Mike oh I’m doing great doing great
00:37
I like I sell so I came into the office
00:40
today and Russell said Dave I had the
00:43
weirdest Epiphany
00:44
last night and I almost called you but
00:46
it was super late and I wake you up
00:48
so I came in and I had to talk to you
00:50
about this because you know Dave you’ve
00:51
been out there trying to find a way of
00:53
getting better at telling stories and I
00:56
was thinking the other day yeah so
00:57
Russell wouldn’t have come down my son
00:59
got married this last weekend down in
01:01
San Diego and Colet and Russell were
01:03
kind enough to come down and be there
01:05
for the wedding and while he was there I
01:08
I ended up making the mistake of
01:10
slipping and kind of messing up my back
01:12
again and he kind of saw me in pain he’s
01:14
like Dave how you doing am i feeling
01:15
great I’m doing great
01:16
and so yesterday we were out screwing
01:19
around in the Jeep and a lot right
01:21
behind us and once again I kind of got
01:24
out and got a little rambunctious and
01:26
slipped a mess in my back again is that
01:28
guy you doing I’m like Dave Russell
01:29
doing great doing great
01:31
so last night basically his Epiphany he
01:33
said was you know Dave one of the
01:34
reasons that you’re struggling right now
01:37
with trying to connect more with people
01:40
in your stories is because you never
01:42
will let people know how you’re really
01:44
feeling you won’t actually connect with
01:46
them you won’t allow yourself to let the
01:50
walls down and and be more vulnerable
01:53
and I sat back there oh my gosh how true
01:58
it really is for me and so I sat down I
02:00
thought a lot about it I actually was
02:02
happy out to lunch with my wife today
02:04
after I went to the doctor today so
02:07
basically it’s been two weeks since my
02:08
back surgery went to the doctor got
02:09
clarence and who’s going great and so i
02:12
was talking with my wife
02:13
about what Russell’s epiphany was for me
02:16
this morning’s like Dave that is one of
02:18
the issues I struggle with you in our
02:20
marriage and that is you’re not one to
02:23
ever really let anyone help you and I
02:25
have a hard time connecting with you at
02:27
times because you won’t let me serve you
02:29
or work with you and so because that I
02:31
don’t feel like I connect as much with
02:34
you as I want to I thought oh my gosh
02:36
that is so weird because here I was
02:38
thinking I was doing this so that they
02:40
didn’t have to be I wouldn’t have to be
02:42
a burden to them and so I wouldn’t
02:44
trouble my wife so I wouldn’t trouble
02:45
other people and in doing that what’s
02:47
actually happened is I’ve actually
02:49
created more distance I’ve created them
02:53
actually these less emotional connection
02:56
more distance and so because of that it
02:59
comes across as though I’m only
03:01
interested in surface level type of
03:02
relationships which is the furthest
03:05
thing from the truth I’m totally the
03:07
opposite I want to be
03:08
I love deep deep relationships with I
03:10
don’t do them with a lot of people but
03:11
those I care about my business partner
03:14
Russell and other business partners and
03:15
my wife and my kids anything else I’m
03:17
super super into those relationships and
03:19
to me that’s what matters more than
03:20
anything else in my life and yet I don’t
03:23
actually let people feel that and so
03:26
it’s kind of fun I got back from the
03:27
doctor’s appointment today and was
03:29
sitting there and was kind of talking to
03:30
Russell about some of the kind of stuff
03:31
and it’s fun having Russell as a
03:34
business partner it’s even more fun as a
03:35
dear friend we’ve known each other for
03:37
over a decade now and and that
03:39
friendship is what allows us to just
03:40
really almost be like brothers at times
03:42
and so for me it was so cool because the
03:45
basis so David how do you feel at first
03:50
I’m like oh I’m doing great you guys no
03:51
no I really want you to stop which stop
03:53
right now much tell me how do you really
03:54
feel like actually Russell my back is
03:57
killing me the surgery went great
04:01
everything else but it still hurts
04:02
and he’s like Dave you started using
04:05
feeling words and I thought man this is
04:07
so important and so then Russell said
04:09
wait Dave you’re familiar with the
04:12
copywriting concept as far as feel felt
04:15
found and like I know I’ve heard about
04:18
it and everything else but tell me more
04:19
about it Russell it’s like well so the
04:22
idea here is in your copy in your videos
04:25
in the way that you’re trying to connect
04:27
with
04:27
people is the first part there as far as
04:29
feel is all about showing empathy and I
04:32
saw Jason Flavian do this with Russell
04:34
on a funnel hacks webinar about this
04:36
time last year and I was blown away by
04:39
the the impact it had not only on the
04:42
sales but also on the refund rate it was
04:45
crazy
04:46
we actually saw greater sales and a
04:47
lower refund rate than normal because of
04:50
the true emotional connection that
04:52
happened with Jason after Russell got
04:55
done with the webinar so give you a
04:57
little context here the typical funnel
04:59
hacks webinar the time was about 90
05:00
minutes in about 30 minutes worth of Q&A;
05:03
so about a two-hour webinar
05:04
Jason afterwards went on for another
05:07
hour all about resolving concerns
05:10
through this concept of feel felt found
05:12
and so I want to really make sure that
05:15
when you’re looking at your videos when
05:16
you’re looking at the things that you’re
05:17
communicating with people that you’re
05:19
really focusing then on this idea as far
05:22
as as truly emphasizing real empathy not
05:26
the fake stuff where you’re just trying
05:27
to make a sale but where you truly feel
05:29
their pain and so Jason sounds stuff he
05:32
was saying was you know I was listening
05:34
to Russell and I thought you know what I
05:35
know some of the people who are
05:37
listening this might feel this way they
05:40
might feel that you know my gosh $1,000
05:43
I don’t know if I have that type of
05:45
budget right now and then he went on to
05:48
say you know what there’s a lot of a lot
05:50
of people I’ve worked with in the past
05:51
have felt the same way and so you go
05:54
from showing empathy to then showing
05:56
that others felt the exact same way and
05:59
said you know what there’s a lot of
06:00
others who have felt the same way this
06:02
isn’t the first time I’ve done this
06:03
webinar with Russell but what I found
06:06
and what they found was that by taking
06:08
action they actually were able to get
06:11
their money back much faster because
06:14
they made that investment because what
06:16
they found was by making the investment
06:17
they were more committed in that
06:19
commitment then actually help them not
06:20
only recoup the investment more
06:22
importantly help them build their
06:23
business to the levels they never
06:24
thought possible and I saw Jason
06:27
literally for over an hour use this
06:28
whole idea as far as feel felt found
06:30
again this is the principle you can
06:33
Google and most the time they use it in
06:34
sales objections
06:37
Tony Hopkins does it or does it Tom
06:39
Hopkins does a huge thing on feel fell
06:41
found as far as overcoming objections
06:42
allotted though I think in today’s world
06:44
when you’re communicating with your
06:46
users or with your people who are
06:48
prospects is a lot of times they want to
06:52
know that they’re not being pitched they
06:54
want to know that there’s someone really
06:56
on the other end and this goes back to a
06:58
lot of the whole things we talk a lot
06:59
about with regard to culture and that
07:02
whole culture is the idea of really
07:04
connecting with people so they feel like
07:07
there’s a belonging so they really truly
07:09
know that it’s so gose from the
07:12
emotional aspect to the logical side
07:14
where they actually know that it’s real
07:16
so what I mean by that is understand
07:18
most people will always buy on emotion
07:20
and what they want the last thing they
07:22
want is to to later on feel or find out
07:25
or come to know that was all fake so
07:28
when you’re out there doing your videos
07:29
when you’re out there doing your
07:30
Facebook lives when you’re out there
07:31
connecting in your sales copy this whole
07:34
idea as far as feel felt and found is
07:36
something I really encourage you to
07:38
explore the idea behind it again is on
07:40
the feeling side is people by saying you
07:43
know what you may feel this way or a lot
07:46
of people I’ve worked with I know as I
07:48
come across as they feel this way and by
07:51
doing that it shows empathy and if
07:53
you’re really sincere and you really
07:54
mean it it comes across very very
07:56
genuine from there then the next step is
07:59
felt and the felt is typically by those
08:03
people who took action so you know
08:05
there’s a lot of my users there’s a lot
08:07
of my customers there’s a lot of the
08:08
people that I’m currently coaching
08:11
there’s a lot of the people I’m working
08:13
with on a regular basis felt the exact
08:14
same way that you do that’s a way of
08:17
being very genuine because other people
08:20
truly did feel and now felt that way but
08:24
what they found is by going through my
08:26
program what they found is by contacting
08:28
my customer support what they found is
08:30
that by actually taking action what they
08:32
found by just trying it what they found
08:35
whatever that found might be they then
08:37
got results and those results is then
08:39
what solidifies and helps resolve the
08:42
concern that your customers your users
08:44
your prospects might be going through so
08:46
I really encourage you guys to take a
08:48
look at the way in which you’re
08:50
approaching the sale and make sure that
08:52
you’re you’re resolving concerns before
08:54
they
08:55
actually happened it’s one of the things
08:56
I was so impressed with Jason especially
08:58
on a webinar where you’re not getting
09:00
actual feedback he sat there literally
09:02
for an hour going through a whole bunch
09:03
of feelings that he had while Russell
09:06
was pitching while Russell was going
09:08
through it all the 90 minutes of content
09:11
everything else he then said you know
09:13
what I was feeling this way maybe you’re
09:15
feeling the same way what I felt a lot
09:19
of people have worked with felt that way
09:21
and now what they found is this so I can
09:24
highly recommend that you guys spend
09:25
some time go through it take a look at
09:27
the feel felt and found principal use it
09:30
in your copy use it in your videos start
09:32
using more feeling words I’m this is
09:36
where I’m getting real raw pure here and
09:38
that is this is one of things I’m
09:40
personally working on a lot and that is
09:41
trying to show more emotion trying to
09:44
really connect I really care a ton about
09:46
people and it’s one of those things
09:48
where I’m trying to learn how how to
09:52
convey those feelings in a way that
09:54
connects more with people so I hope
09:56
hopefully this makes sense to you guys
09:58
again one of the things I’m having a ton
10:00
of fun doing right now is my son
10:02
Christian actually is going through
10:03
experts secrets book and each night he’s
10:06
going on my facebook live and basically
10:08
talking about those things have you
10:10
learned chapter by chapter or secret by
10:12
secret it was interesting because he’s
10:14
going through the same type of thing
10:16
right now as far as help him find his
10:19
voice and help him find the feeling
10:21
aspect and realizing that people
10:23
actually buy on emotion so I’d encourage
10:26
you guys to take a look at the way that
10:28
you communicate what are the words that
10:29
you’re using are you using more feeling
10:31
words or are they more logic words I
10:33
know this I know that I learned this I
10:36
learned that instead of I’m feeling this
10:39
way or I felt that way and what I found
10:41
was this so have an amazing day
10:43
hopefully this provides some value to
10:45
you I’d really appreciate I’m trying to
10:47
again I’m trying to learn more my voice
10:49
here I’m gosh I think we’re almost 200
10:51
episodes now in our funnel hacker radio
10:53
most of my episodes have always been
10:55
about me interviewing someone else and
10:57
I’m trying to learn my voice more and I
10:59
appreciate your allow me to practice on
11:00
you but any feedback that you have I
11:02
truly genuinely want and I appreciate it
11:05
so I’d encourage you guys if you don’t
11:06
mind send me a Facebook personal
11:09
send me email david clickfunnels comm
11:11
let me know how i’m doing and let me
11:13
know if there’s topics or things that
11:15
you would like me to explore with you
11:16
I’m more than happy to do that as well
11:17
you know one of the things that means a
11:19
ton to me is the personal reviews that
11:21
you guys leave on iTunes I would love if
11:23
you want my going-out rate this show let
11:25
me know how I’m doing just go to iTunes
11:27
click on the episode and rate it leave a
11:29
comment I read all the comments I’ve
11:31
appreciate all the stars and everything
11:33
everyone it’s already left for me again
11:35
I really appreciate it and it’s my way
11:36
of finding out how I’m doing so if you
11:38
don’t mind I’d really appreciate it
11:39
and I again thank you so much for all
11:41
that you guys do have a great day
11:43
see ya

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki