Find Your Framework, Then Your Voice

Marketing Secrets - Podcast (Russell Brunson - Click Funnels™)

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I want to make an amendment to all my talks about finding your voice.

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—Transcript—

What’s up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I’m getting in my car right now, so I almost want to say welcome to the Marketing in Your Car podcast, which all my OG listeners know that was the original name of this podcast. But since we are still in 2020, and the podcast is still called Marketing Secrets, welcome you guys back to the Marketing Secrets show.

All right, everybody, I’m excited. You know, when you have a lot of projects you have to do and there’s the ones you have to do, the ones you want to do, and for half the time you spend going and doing the ones that you want to do, but then you get to the point where you have to do the ones you have to do and you don’t want to do it, but you got to do it? That’s where I’ve been at for last week because there was this big, huge project I did not want to do, but I had to do and the time was up. It’s just killing me to get it done. And finally, yesterday I got it done, which means today I get to do stuff I want to do. So, I’m in a good mood, leaving the house, heading to the office, pumped for the day and got so many fun things we be working on, which is good. I’m really excited for that.

But today I want to talk to you about something interesting. Dave Woodward, who is one of my partners in crime with ClickFunnels, he is now the acting CEO of ClickFunnels and he is amazing at it. In hindsight, I should have made him the CEO of ClickFunnels five years ago, but I repented my ways and he’s doing it now and doing a much better job than I ever did, which is cool, which has given me the ability to work on the stuff that I’m actually good at. Any who, he came in yesterday and he told me he had this realization, which was one of these boom ahas in my mind too that I just had to share with you because it’s so good.

You know I always talk about you have to go publish every day so you can find your voice, publish every day to find your voice. Dave has been doing that. Dave is probably one of the best students of everything I say he does whatever I say, which is awesome. He said, “You know, I’ve been publishing for years and doing Facebook lives and podcasts and dah, dah, dah, and all these things. It’s like, I still don’t feel like I’m in my rhythm.” And he told me this fascinating conversation. He said he was hanging out with his son, Parker, and Parker has been teaching people how to start podcasts and that’s been his … his framework is teaching people how to start their own podcast and things like that. And Dave said to Parker, he’s like, “Hey, I’m struggling because I keep doing this and I just don’t feel like I’m getting much traction. Like I’m still trying to find my voice, trying to find my voice.”

Well, Parker said, and again, this is wisdom beyond his years, Parker said, “Dad, you don’t need to find your voice. You need to find your framework and then your voice will come easy.” It was like, boom. All of a sudden I was like, I need to go back and edit the Expert Secrets book and edit all my podcasts and everything because he’s right. Publishing to publish doesn’t … It’ll eventually get traction, but I didn’t understand this because for me, I started with frameworks. I had these frameworks and I started publishing, So I was talking about the frameworks and that’s how my companies grew. But if you don’t have a framework, you’re just talking, it’s harder to get that traction until you have a framework. Then when you have a framework, you start talking around the framework and then that’s when you start getting traction. It was just this aha that I wish I would have had a long time ago, because it would help me so much as I’m coaching and teaching people.

And so, the concept is not so much keep publishing until you find your voice. It’s what is your framework? If your framework is … For Parker, it’s like here’s my framework for launching a successful podcast. For me, it’s like here’s my framework for a funnel or for a story or for like a bajillion things. I’ve got way too many frameworks. But you know what I mean. And so, when I’m publishing, I’m talking around this framework. I’m talking and telling stories about this and this and this and this, all things leading back to your core framework. Stu McLaren teaches membership sites. That’s his framework, and so everything he’s talking and publishing all somehow leads back to that. For me, it’s funnels. For … Who else? There’s a million people, like Rachel Pedersen. She’s teaching social media management, so when she’s publishing and teaching and talking, she’s pushing people all towards that framework that she teaches that she helps people with. That way, all the publishing, all the stories, all of the things are compounding upon one focal point, which is your frameworks. And when Dave told me that I was just like oh my gosh, this is huge.

So, I want to amend everything I’ve told you guys in the past about publishing. We talked about finding your voice and putting things out there and keep talking and keep talking, keep talking, but I want you now to think about it through the lens of what is your framework. What is the core framework that you teach or you talk about? Is it a way to build a relationship, a way to make money, a way to trade stocks, a way to lose weight, a way to build a potato gun, a way to get better at wrestling, get better jujitsu? What is your framework? And then all your stories wrap into that, amplifying, testifying, teaching, training, sharing, sharing different angles, different ways, different setups, like all the things you do to get people to have success with that framework, if that makes sense.

And so anyway, that’s what I wanted to share with guys today, because I think that that’s a such a small but powerful distinction. It’s not just publishing to find your voice. It’s publishing … It’s finding your framework and then building your voice around that framework. That’s the intricacy. That’s the tweak, the change that I think is so powerful.

First off, Parker Woodward, thank you for bringing to Dave’s attention. Dave, thanks for bringing to my attention. And now I want to bring that to your guys’ attention as well. As you are publishing, it’s not just publishing to find your voice. It’s figuring out what’s your framework and then publishing around that. You’re going to find your voice in relation to your framework. That way there’s a focal point. It’s not just talking to talk. It’s talking to push to a very certain concrete framework you’re teaching, you’re talking about, you’re helping people with. And when you do that, that’s what starts amplifying your message. That’s where you start doubling down and getting better and better because your stories are all leading the same framework. Your examples, all the things you’re doing are leading back to that.

For example, this episode right now, I have my framework for how to teach frameworks. I have my framework for how to build your framework. Those are things happening. This is an episode where I’m podcasting and I’m talking about this little intricacy, as it leads back to my framework about frameworks. If you read the Expert Secrets book, then you know that it’s … one of my frameworks, and this is leading back to that. If you haven’t read the Expert Secrets book, especially the new updated hardbound version, which is a million times better than the original, I go deep into frameworks and things like that. This is like a little intricacy, little tweak that I would love to add on it. I’m able to podcast and share this thing with you, but it’s all tied back to a core framework that I teach. Therefore, it amplifies my message, as opposed to being just a random story in the ether, or whatever you call it. Anyway, I hope that helps.

My question for you is what is your framework? Now, after you figured out this is my framework, my framework is my seven step process to blah, my whatever, my perfect webinar, whatever your thing is, and here’s all the things you can do to publish and talk and share to find your voice in relation to that framework. That way, when people do find you they’re going to know where to go, because there’s an outlet for them to get more of the thing that you are sharing and talking about.

With that said, hope that helps. Appreciate you all. I’m going to go in and have an amazing day today because I get to work on what I want to work on. Yeah! With that said, I’ll talk to you guys all soon. Bye everybody.

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