Funnel Hack Everything... Not Just Their Funnel

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody else’ll Brunson and
00:01
welcome to the marketing secrets podcast
00:04
so the big question is this power on
00:07
Brewers like us who didn’t cheat and
00:10
take on venture capital for spending
00:12
money from our own pockets how do we
00:14
market in a way the lets us get our
00:15
products and our services and the things
00:18
that you believe in out to the world and
00:19
yet still remain profitable that is the
00:23
question in this podcast we’ll give you
00:25
the answers
00:26
my name is Russell Brunson and welcome
00:28
to marketing secrets everyone hope you
00:35
guys are an amazing today it’s uh we are
00:38
a week away today in seven days from
00:41
today the event will be live and so I’m
00:44
actually heading into the office right
00:45
now because it’s kind of late to see if
00:49
you’re on camera because I’ve got a lot
00:54
of slides to the do I have yet to finish
00:57
any presentation I’ve gotten close on a
00:59
couple but there’s so much work that it
01:02
goes into this and anyway it’s it’s
01:06
really fun but I wanted to just message
01:09
yesterday because this morning I was
01:10
getting ready I just listened to a
01:11
podcast and listened a lot of podcasts
01:13
but the one I was listening to today was
01:15
Natan lacus at the top and he was
01:18
interviewing the CEO HubSpot which was
01:20
kind of cool house bought those who
01:22
knows the kind of one of our competitors
01:24
only not like directly
01:27
I was telling a Clint this morning he’s
01:30
our he’s my CFO / he’s my wife’s cousin
01:37
so he stayed over last night he travels
01:39
in to work in the office one or two days
01:41
a week and goes back to where he lives
01:43
normally but you see last night this
01:45
morning I was telling him about how to
01:46
spot a little bit and I was like they’re
01:48
kind of like the yin to our yang they’re
01:50
all about like putting out good content
01:51
and people will come to you and
01:53
hopefully by yourself someday maybe and
01:54
I were like build a funnel and drive
01:57
traffic to them but like their suite of
01:59
tools it’s like kind of similar I like I
02:01
got a landing page software they got CRM
02:03
they’ve got you know all these kind of
02:04
things so anyway I’m really really cool
02:08
interview that they were doing but it
02:10
was fun because I don’t know for me it’s
02:13
like but maybe it’s just the competitive
02:15
part of me but they start showing the
02:17
stats and their numbers what they were
02:18
doing and like like you just got me
02:21
exciting something K cool they’re doing
02:23
almost a million dollars a day we’re it
02:24
I don’t know about a quarter of that
02:27
right now
02:28
so I was like okay and we have more
02:30
customers we’ve got about almost doubles
02:33
many customers as they do but they’re
02:35
doing a base on anyway but it was
02:36
interesting is what they were showing
02:37
and what they are doing is almost
02:39
identical to one of the big shifts and
02:41
big changes that we’re gonna be
02:42
launching it for liking live which was
02:44
cool because it was like oh sweet we’re
02:45
we’re on the right path and right things
02:47
but it gave me someone to start chasing
02:51
towards again which is fun it’s been a
02:54
while like all of our other competitors
02:55
we blew past them and then it’s just
02:57
like huh
02:58
but the competition’s gone and so for me
03:02
it’s tough cuz I’m like nothing I like
03:04
compete during I like whatever Ike I
03:07
think most you guys know I’m pretty
03:09
competitive at this point but it’s just
03:12
like I need to have someone that I’m
03:13
running towards or else it’s it’s tough
03:16
for me to like just have that energy and
03:18
excitement if I okay worry like yeah so
03:21
now it’s like all right so HubSpot this
03:22
is the numbers of their stats that’s
03:23
where they’re at now we know now I’ve
03:25
got a shot now I’ve got like a place to
03:27
aspire and send to and to run towards
03:29
and so it just pumped me up this morning
03:31
so for you guys I know I don’t get
03:35
people listening this all different
03:36
levels of business from you know a lot
03:37
of startups all the way people that are
03:40
making you know tens of millions of
03:41
dollars and so what I recommend is like
03:44
and this goes back to funnel hacking 101
03:46
right like find some of the modeling
03:47
that’s not just talking at the landing
03:49
pages there are offers or there whatever
03:50
but it’s like really understanding like
03:54
like who the marketplace like who’s
03:57
there who’s leading the way who’s proven
03:59
this model before you how do you final
04:01
act in like your house fought maybe
04:03
excited to go for like how they didn’t
04:05
they’re in pricing strategy talked a
04:06
little about that I might looking cool
04:07
that’s their pricing strategy and that’s
04:08
how to do this and so they do this and
04:09
so it’s like it gets me all like excited
04:13
to run to run towards that now and
04:16
getting motivation knowing this possible
04:17
knowing that it’s doable in the way
04:19
something’s done it before and it’s like
04:20
sweet four-minute mile isn’t broken now
04:22
know where to run how to run in the
04:23
direction and they’ve left clues I know
04:25
they left clues I know it’s funny we we
04:28
we started kind of funnel hacking
04:29
Salesforce as well last year so we
04:32
listened all the Salesforce books in
04:33
Salesforce event and I really
04:35
understanding them a lot better and
04:36
their path and their journey just giving
04:38
us a lot of like momentum in it and
04:40
which has been really cool but now I’m
04:42
like sweet night I got HubSpot something
04:43
go read - dude he’s written three or
04:44
four books I’m gonna read the books and
04:46
start studying like I’m striking out and
04:49
start photo hacking the business not the
04:51
funnel their funnel sucks little
04:53
catching pages are so bad let’s say have
04:55
no idea how they have any customers
04:57
I shouldn’t say on public but they are
04:59
really bad
05:00
HubSpot CEO I came here name you’re
05:02
awesome but if you want me to help you
05:04
fix her let me know but like that’s not
05:08
good at but what they are good at is is
05:10
different when I’m good at
05:11
like sweet I got something to model some
05:13
to look at some to chase some to uh to
05:15
aspire towards so I’m I’m pumped and I’m
05:18
excited and I’m gonna start studying and
05:19
geeking out phone hacking and I won’t
05:21
know more about having this company then
05:24
anybody else on earth here if the next
05:26
two or three months which is kind of
05:27
cool so this repeats the moral of
05:30
today’s story the moral of today’s story
05:32
is you need to do your dang homework
05:36
it’s funny I have people all the time to
05:38
come to me like hey Russell watch this
05:39
kind of business with my cool so and
05:42
it’s funny because I’m kind of obsessed
05:43
this like in most markets I know the key
05:45
players now Mike so you know so like now
05:47
I make you know songs oh no you’re her
05:49
son so no Mike dude how is it that know
05:51
more about your market than you do this
05:53
is not a good thing
05:54
you need to become obsessed with it like
05:55
if you’re in a market or you’re going
05:56
into a market like you need to know who
05:59
are the players who are the Guru’s who
06:01
what are the events like what are the
06:03
things then you need to go to him I go
06:05
to the live events go meet the people go
06:07
by the people’s products like become
06:09
obsessed with the do your homework
06:11
because you’re trying to go compete into
06:13
a market you don’t even know about like
06:14
it’s not very very smart but if you know
06:17
that’s like a cool here’s the players
06:18
here’s where people are at here’s the
06:20
good old boys club here’s the events
06:22
that are happening here’s the hierarchy
06:23
of things here’s the people at the top
06:25
here’s people in the middle of people at
06:27
the bottom here’s like like all that
06:29
stuff’s out there you just got to go in
06:30
and look for and it’s worth finding so
06:33
fellow Hackney isn’t just landing pages
06:35
not just traffic sources it’s it’s
06:37
everything it’s all the pieces all fit
06:40
together so hope it helps you guys
06:42
that’s what I got I’m gonna go in there
06:44
and get some slides done get prepared
06:46
for liking laughs hope you guys prepare
06:47
yourself as well this event is gonna
06:50
change your life and I’m excited for up
06:52
so all right guys I’ll talk to you would
06:56
you like to see behind the scenes of
06:57
what we’re actually doing each day to
06:59
grow our company
07:00
if so then go subscribe to our free
07:02
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The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.