Funnel Hacker Onboarding #3 - What's Your Offer?

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s the bear business Russell again
00:01
welcome to the third of our onboarding
00:04
videos here in the funnel hacking series
00:05
and this one is obviously in the
00:07
marketing secrets podcast so this if you
00:09
can watch the last two days these are
00:10
clips from the new click phones
00:11
onboarding process that I hope you
00:12
understand the core concepts of how to
00:16
get your business your idea your product
00:18
your service off the ground inside of
00:20
click funnels if you’ve missed one and
00:21
to go back these are part of a sequence
00:23
there’s a series of for the titles
00:25
inside a marketing secrets will be the
00:26
funnel hacker onboarding one two three
00:30
and four so go and watch number one two
00:32
first and then come back here this is
00:33
number three number three were talking
00:34
about creating an offer so the big
00:38
question is this power onch Brewers like
00:40
us who didn’t cheat and take on venture
00:42
capital we’re spending money from our
00:44
own pockets how do we market in a way
00:47
the less Hoss get our products and our
00:49
services and the things that we believe
00:50
in out to the world and yet still remain
00:53
profitable that is the question and this
00:56
podcast will give you the answers my
00:59
name is Russell Brunson and welcome to
01:00
marketing secrets
01:02
[Music]
01:05
all right so this is probably one of the
01:08
most important yet least understood
01:09
parts of this whole game is how do you
01:11
actually create an offer and it’s one of
01:14
things that I think I have done so often
01:16
over the last few years I forget about
01:17
like what goes into it and it’s been
01:20
interesting as we watched the two comic
01:22
club coaching Stevens I’m working with
01:23
all these people going through it and
01:25
when the biggest questions people have
01:26
is like I don’t think he’ll say like I
01:28
don’t how to create an offer but like
01:29
they’re struggling like their offers are
01:30
really bad and so that they’re stuck at
01:33
that point so it’s like how do we fix
01:34
the offers and we’ve come and going back
01:35
and forth brainstorm a how do you how do
01:37
you explain this and so this video
01:39
you’re gonna watch is part of the new
01:40
click phones onboarding process but it’s
01:41
all about like how to how to create
01:43
offer the right way and hope it just
01:44
gets the Wills your heads spinning more
01:46
so just so you understand what offer
01:48
actually is like if you understand this
01:51
to me I think I don’t offer is but like
01:52
you’re still not doing it so it’s like
01:53
if you understand it I think it’ll help
01:55
so watch that video right now and hope
01:57
you guys to actually craft your offer
01:58
the right way alright welcome back so
02:01
this is the concept that is one of the
02:04
least understood yet one the most
02:06
important and I’m hoping that I can do
02:08
this justice so you understand this is a
02:10
concept that we call creating an offer
02:13
so what is an offer so an offer is if
02:16
you were asking somebody for their money
02:18
or their email address or their phone
02:20
number or their attention you’re trading
02:23
it with them right it’s all about
02:24
trading trading something for attention
02:27
for money for whatever and it comes down
02:28
to an offer and why a lot of people
02:30
struggle in this businesses they don’t
02:31
understand the concept of making offers
02:33
now what I learned I got started over a
02:35
decade ago was like you have to create a
02:37
lot of offers to find out what people
02:38
actually like and so what is an offer
02:40
now it’s an offer is not a product okay
02:44
I see a lot of people who move from
02:46
selling things on Amazon and they come
02:47
over to clickfunnels and they’re used to
02:49
on Amazon you’re selling a product right
02:50
and the promo is selling a product is
02:52
that typically if you’re a product
02:54
you’re a commodity and when your
02:55
commodity what happens is that everybody
02:56
like races down to the bottom for
02:58
example when I had my supplement company
03:00
I was selling my supplements as an offer
03:03
and there are people selling the exact
03:05
same supplement for me on Amazon we were
03:07
selling arms for $67 a bottle and air
03:10
sellers for 1995 of a bottle and I was
03:11
making way more money in them because I
03:13
created an offer so one offers is it’s
03:15
taking things and combining them
03:16
together right
03:17
if I’m just selling a supplement bottle
03:20
like it’s only worth whatever that thing
03:22
is and then people are gonna price shop
03:23
and figure out what’s the cheapest and
03:24
they’re gonna go for it if I sell if
03:26
someone’s selling a supplement bottle
03:28
I’m selling the same supplement I’m
03:30
gonna stare just supplement mine comes
03:31
with a weight loss guide food you know
03:35
food calorie tracker and whatever now
03:38
these are things that I can bundle
03:39
together into an offer and Alice’s worth
03:41
way more than the other thing over here
03:43
okay if you look at companies like
03:47
Groupon and LivingSocial you know I’m
03:50
not a big fan of people running their
03:51
businesses into those things but if you
03:52
look at them they become really really
03:54
good at creating offers for local
03:56
businesses right a lot of local
03:57
businesses work I’ve saw a prior to
03:59
Groupon would run ads they’re just like
04:01
hey we’ve been in business for 49 years
04:02
we’re family loved and locally owned and
04:04
like that was that was what they were
04:06
selling on their on their pages that’s
04:08
not an offer I can offer as like hey if
04:10
you come to us we will give you this
04:12
thing okay now most of Groupon and
04:14
LivingSocial offers they are big
04:15
discounts right like come in and
04:17
normally it’s this much money or this
04:19
much and that is one way to do offers is
04:21
by is by giving you a really good offer
04:23
a special offer discount price but a lot
04:26
of you guys don’t want to discount
04:27
prices which I understand as well so it
04:29
offer doesn’t just have to be
04:30
discounting prices it could be bundling
04:31
things together okay if you can buy this
04:34
from like a from like a like if you were
04:36
if you’re a doctor or something like
04:38
that like an offer a product is like hey
04:41
we do adjustments or hey we fix eyes and
04:44
offers like a treatment plan it’s like
04:46
hey when you come in you’re gonna get
04:47
this and you’re this we’re gonna put
04:48
together this cool thing okay and so
04:51
your ability have success with funnel
04:53
isn’t with any kind of businesses your
04:54
ability to create really good
04:55
irresistible offer like what’s an offer
04:57
that people have to have so bad that I
04:59
have to give this person my email
05:01
address because I need that thing right
05:02
what’s the offer that you have okay and
05:04
so we talked about before word the value
05:06
outright we’re taking people through the
05:07
steps of the value outer so I’m trying
05:09
to give value to people but with that
05:11
the way that I get that value is I
05:12
create an offer for them sometimes
05:14
offers are free sometimes they’re paid
05:15
so for example let’s say somebody comes
05:17
to and in fact the offer actually starts
05:20
clear back on the ad right the ad is not
05:21
going to say hey women family you know
05:23
family owned and operated 49 years click
05:25
here to find out more like that’s the
05:27
horrible offer that’s the worst off
05:28
forever but if it’s like hey are you
05:30
struggling with
05:31
whatever like this kind of pain or
05:33
whatever if so find out how we can get
05:34
rid of your pain the next three weeks
05:36
boom that’s an offer so they’re like
05:38
what is that say click on the page they
05:39
come the next step in the funnel the
05:41
very first page they land on and then
05:42
I’m making them this offer right like
05:44
hey so you want to figure out I got a
05:45
pain on order report it’s the six page
05:47
reports gonna walk through exactly the
05:48
fastest way to gather pain if you give
05:50
me your email address I will trade you
05:51
this thing okay there’s an I just made
05:53
him an offer okay that was an offer so
05:55
then they’d trade it and maybe the next
05:56
page I’m like cool we just sent you the
05:57
thing but if you’re still in pain like
05:59
we’re a local client here we’ve been in
06:01
this for 50 years we want to and then
06:03
getting what most people will do is like
06:04
on this page like hey we sent you the
06:06
guide we’ve been in business with family
06:08
owned and operated for last 29 years buh
06:09
buh buh buh you should come into our
06:10
clinic right problem that is there’s not
06:12
an offer you’re just bragging about
06:13
yourself and nobody cares about you what
06:16
do they care about them we just have a
06:18
shame called WWI FM what’s in it for me
06:21
okay so what’s in it for them so the
06:23
instead of saying we’ve been family
06:24
owned and operated the offer is like hey
06:26
thanks so much we just sent you that the
06:27
PDF in your email that’s got the six
06:29
ways got paid but right now I’m sure
06:31
you’re hurting I want to make you very
06:33
special offer what we’re gonna do is if
06:34
you call the phone number right now I
06:35
want to get out of pain immediately so
06:36
call this number or you know buy this
06:39
thing or whatever when you do that we’re
06:40
gonna give you this this and you create
06:42
an offer for them come into our clinic
06:43
and we’re gonna give you you know
06:45
natural headache medicine or give you an
06:47
adjustment we’re gonna give free massage
06:48
or whatever that thing is you create
06:50
actual offer for them okay and they buy
06:52
that the upsell then is again another
06:54
offer but every single one of these
06:55
these steps in your funnel from the ad
06:57
to the landing page to the upsells the
06:59
down cells so they registrate like
07:00
everything you’re doing it any kind of
07:01
fun doesn’t matter which one it is it’s
07:03
all about creating really really good
07:05
offers and that’s how you provide value
07:07
for people as you’re moving them through
07:08
the value out okay and a lot of people
07:10
they think about offers from a
07:11
standpoint of like like this is the
07:14
product I’m actually selling but again
07:15
it’s not just the selling of the product
07:17
it’s like every single step the offers
07:18
on the ad the offers and landing page
07:20
and the offers are shifting is you’re
07:21
providing more value through the value
07:23
ladder okay now one way to to do this
07:26
there’s a concept that we talked about a
07:27
lot here and click funnels are internal
07:29
community we call this funnel hacking
07:30
and what funnel hacking is all about is
07:31
like going out there like seeing what
07:32
other people are doing at getting ideas
07:33
for other offers and sometimes that
07:36
you’re looking for offer ideas from
07:37
people that are in your same industry so
07:39
let’s say you’re a dentist let’s say
07:40
you’re selling information products
07:42
whatever you can look like how RP other
07:44
people creating offer
07:45
that are really irresistible they’re
07:46
sexy offers and we’re looking at those
07:48
type of things and you can funnel hack
07:50
other people and say okay on the landing
07:51
page they offered me this and then the
07:53
upsell they offered me this and just
07:55
getting ideas of different ways to
07:56
structure offers okay now if your
07:59
funnels not working there’s usually a
08:01
few reasons why one might might not work
08:03
one is you know the traffic might be bad
08:05
but if the traffic’s good and they’re
08:06
coming to your funnel you know what the
08:08
biggest things to look at if it’s not
08:09
working is like okay nobody’s opting in
08:11
it’s because your offer sucks okay we
08:13
got to talk to us internally by click if
08:15
your offer sucks
08:16
you need to crank it up make it more
08:17
sexy okay so so my offer right now is to
08:20
come into my clinic and you get three
08:22
visits for the price of one if nobody’s
08:23
coming it means your offers lame nobody
08:25
wants it okay so you got to change the
08:26
offer you know make it better you gotta
08:27
make it better and a lot of times I’m
08:29
gonna make four or five or six different
08:30
offers before I find the one that’s like
08:32
oh that’s the one that people resonate
08:33
with that’s when they’re excited for now
08:34
they start coming in and you figure out
08:36
the right offer everything else to take
08:38
care of itself so that’s what I want you
08:40
guys kind of thinking through again it’s
08:41
something that’s kind of
08:42
counterintuitive because most people in
08:44
business they’re used to you know going
08:45
to Amazon and saying here’s the picture
08:47
of the bottle and this is the five
08:48
bullet points of why it’s awesome and
08:50
then here’s why you know how you get
08:51
super cheap we got two-day delivery like
08:53
that’s not an offer people that compete
08:56
like that people like me come in and we
08:57
destroy him because it’s like look let’s
08:59
create a sexy offer then now makes it so
09:01
this product is worth way more even
09:02
though it can be a similar product
09:04
because I have all these other things
09:05
that bundled together and made an actual
09:06
offer it’s worth more money
09:08
I can I can charge more money if I can
09:09
charge more money what do we know
09:11
whoever could spend the most money to
09:12
acquire customer wins okay the reason
09:14
our my supplement companies blew up
09:16
against these guys I was competing
09:18
against and Amazon’s they’re spending
09:19
they’re able to spend up to $20 to sell
09:21
a product where my bottles were $67 then
09:24
we up sold them bigger bundles we had
09:25
other things and so I could spend two or
09:27
three hundred dollars to get a customer
09:29
when they could spend 19 okay it’s all
09:31
about creating offers and understanding
09:33
that okay so I want you guys thinking
09:35
through that you can do how do you
09:36
create an offer what could they offer
09:37
Beam on each of the steps inside of your
09:40
inside of your funnel okay so this is
09:42
your homework is take the phone where
09:43
you created from the funnel cookbook
09:44
walk through and look at all their
09:46
different pages on the last video you
09:48
kind of look through the value out you
09:49
said okay what’s the value I’m trying to
09:50
give them here and here and here now
09:51
you’re free what’s the offer that I’m
09:52
gonna give them at each step in this in
09:54
this process what is the thing that
09:56
we’re trading here where I’m giving them
09:57
value they’re giving me something
09:59
I’m giving them a I’m giving them an
10:01
offer they’re giving me something email
10:02
or credit card or a registration or
10:06
whatever it is for your funnel and then
10:07
think about the next page okay now that
10:08
they’re on the webinar like what’s the
10:10
valium and provide and and what’s the
10:12
offer okay and then the next phase and
10:13
so hope you see how these things are
10:15
kind of tying together right you’re the
10:16
funnel structure you have the value
10:18
ladder how you’re receiving how you’re
10:20
giving value at each level in the
10:22
process and what’s the offer that we’re
10:23
wrapping that around to actually give
10:25
them the value and then that’s the next
10:27
step and then the next video we’re gonna
10:29
go through is actually to talk about
10:30
like how like what are the words what’s
10:31
that we call this copy what’s the copy
10:33
on each of the pages in this process to
10:36
actually sell that get them excited
10:37
about giving you their money or their
10:39
email address or whatever the thing
10:40
might be so that’s the next step so
10:41
that’s your assignment for right now go
10:42
do that you guys and I will see you on
10:44
the next training one more marketing
10:46
secrets if so then go get your copies of
10:49
my two best-selling books book number
10:51
one is called expert secrets and you get
10:53
a free copy at expert seekers calm then
10:55
book number two is called dot-com
10:57
secrets and you get your free copy at
10:58
com secrets calm inside these two books
11:01
you’ll find my top 35 secrets of leave
11:03
use to become the fastest-growing non VC
11:06
back-sass startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.