Funnel Hacker Onboarding #4 - How Do You Sell Your Offer?

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody it’s Russell again
00:01
welcome to the last of this sequence
00:03
here in the funnel hacker onboarding
00:05
process this is the marketing secrets
00:07
podcast and if you missed up videos one
00:10
two three and now this is number four go
00:12
back and watch this as part of a
00:13
sequence to help you understand why do
00:15
you do funnels what’s the micro internal
00:17
value out of your creating what is the
00:19
offer you create each step inside that
00:21
value ladder and then this one is all
00:22
about the copywriting how you sell each
00:25
of the offers so you can provide value
00:28
at every single step inside of your
00:30
funnel so the big question is this how
00:34
our entrepreneurs like us who didn’t
00:36
cheat and take on venture capital for
00:38
spending money from our own pockets how
00:41
do we market in a way that lets us get
00:42
our products and our services and the
00:44
things that you believe in out to the
00:46
world and yet still remain profitable
00:49
that is the question in this podcast
00:51
we’ll give you the answers my name is
00:54
Russell Brunson and welcome to marketing
00:56
secrets
00:56
[Music]
01:00
hey guys this is the last of the
01:03
onboarding videos and I hope you’ve
01:05
enjoyed the hope that you had a chance
01:06
to watch all of them this we’re gonna go
01:08
into copywriting this is salesmanship
01:09
this is what some reason people
01:10
understand this when you’re in the real
01:12
world they’ve to sell something but for
01:13
some reason I don’t know what it is when
01:15
we get online we forget all these
01:16
amazing important principles so this is
01:18
all about copywriting about selling your
01:19
actual product and I’m just a product
01:21
you’re selling it every single step
01:22
you’re selling on the add your son get
01:24
them to click your song on the landing
01:25
page because I’m give you an email
01:26
address you’re selling on the sales page
01:27
to get their credit card your son on the
01:29
webinar registration page to get there
01:30
to register like you’re selling it every
01:32
single piece of this and so many times
01:33
we don’t value or remember that and so
01:36
this is the last of the onboarding
01:38
videos here inside the new click phone
01:39
the onboarding process I want to share
01:41
with you guys here on the marketing
01:41
seekers podcast because it’s important
01:43
and I hope you love it so watch this
01:45
video right now and hopefully a recommit
01:48
you to mastering selling at every single
01:50
step here inside of your funnel alright
01:53
welcome back now we are moving on to the
01:55
last step in your initial funnel
01:57
education and this is one of the most
02:00
important yet one that people understand
02:02
the least and it makes me laugh because
02:04
if you look at traditional selling a
02:06
product or service like people know this
02:07
is how do you sell the product or
02:09
service right we call this online inside
02:12
of our phones we call it copywriting
02:13
it’s the words on the page the headlines
02:15
the words in the video the words on the
02:17
webinar all those things it’s it’s the
02:19
words and it’s funny because in
02:21
traditional business let’s say you are
02:23
starting at a vacuum company going
02:25
door-to-door selling vacuums right if
02:28
you come in the door you knock on the
02:28
door like hey I got a vacuum it’s eight
02:30
hundred bucks
02:31
nobody’s gonna give you money for that
02:33
right yeah for some reason in our
02:34
funnels that’s what we do we have a
02:36
picture of the thing and we have the
02:37
price and an order button and that does
02:38
not how things are sold right if you
02:41
want to make a lot of money selling
02:42
vacuum cleaners door-to-door you hire a
02:43
really good sales person to go in and to
02:45
sell the product right and good sales
02:47
people make a lot of money okay I’ve got
02:48
friends selling vacuums selling knife
02:50
selling pest control selling alarms
02:52
door-to-door and sometimes guys make
02:53
hundreds of thousands if not millions of
02:55
dollars a year selling their door
02:56
because they’ve gotten really good at
02:59
selling and so inside of our funnels
03:01
right we have this value ladder we’re
03:03
taking people through we have we have
03:05
the value at each step we have the the
03:07
offer at each step of the last pieces we
03:08
have to sell those things we have to
03:10
actually sell just because you have a
03:12
picture of a vacuum cleaner with it
03:13
order but nobody’s gonna buy it unless
03:15
you actually sell that thing and that’s
03:17
when the disconnects for some reason
03:18
people know offline but they forget when
03:21
they come online and so that thing those
03:23
words all the stuff on the pages is what
03:25
we call copywriting okay now copywriting
03:27
is something you can hire people to
03:28
write copy for you and really good
03:30
copywriters charge a lot of money or you
03:31
can learn how to do it yourself and
03:33
there’s a couple other ways to do that
03:34
now I’m a couple things I recommend
03:36
number one is if you haven’t read the
03:40
book experts secrets the reason why I
03:41
wrote this book was because a lot of
03:43
people after they read the dot-com
03:44
secrets book they understood like funnel
03:46
structure I hate here’s page 1 and page
03:47
2 and here’s the right order and those
03:49
kind of things and I watched as the
03:51
clickfunnels community start building
03:52
amazing funnels but in so many people
03:54
drive traffic those funnels and they
03:56
never made any money and they come back
03:57
to Michael Russell why is this not
03:58
working you said funnels were the
03:59
greatest thing in the world and look at
04:01
their pages and literally it’s like the
04:03
landing page there’s a picture of a neat
04:04
cover with an opt-in box I’m like what’s
04:05
that like well they gave me the email
04:07
they get that I’m like you’d like
04:09
I wouldn’t know that like how they do or
04:11
they have they have their product with a
04:12
picture of the product and a 300 order
04:14
button it’s like you need to sell the
04:16
products and so the reason why I wrote
04:18
this book was to help people understand
04:19
how do you actually how do you sell
04:21
things how do you position your offer
04:22
how do you make an irresistible offering
04:24
what are the words in the phrases and
04:25
how do you tell the stories in the way
04:26
to sell your product and so I recommend
04:29
getting this book if nothing else to
04:30
understand like how to how to like how
04:33
to put all the words on the pages the
04:34
right way okay inside this expert
04:36
secrets book some people think this is
04:38
only it’s only for if you want to be
04:40
selling information products but the
04:41
concepts in here are true for whatever
04:43
it is you’re selling understanding how
04:45
to tell a story in a way that sells your
04:47
product or your service the best sales
04:49
people online and offline are people
04:51
that are really good at telling stories
04:52
in this book walks you through how we
04:54
tell stories a story structure all those
04:55
kind of things so if you read this it’ll
04:57
help you understand how to actually
04:59
present your product in the right way
05:00
that I have to learn all the techie
05:01
copywriting stuff that’s honestly it’s
05:03
really hard it’s kind of confusing and
05:04
to be completely honest is kind of
05:06
boring the expert seekers book will make
05:08
this exciting and live for you show you
05:09
how to tell your story in a way that
05:11
gets people excited about buying your
05:12
vacuum cleaner or your coaching your
05:14
your consulting or your supplements or
05:15
whatever it is that you are selling step
05:17
number one give this book and study the
05:19
sections on how to tell your story
05:21
number two one of the shortcuts that we
05:24
created because a lot of people struggle
05:25
with this piece
05:26
they crate
05:27
funnels and it’s just like send people
05:28
and they don’t make money and they’re
05:29
like Russell how do we do this we’re
05:30
providing value we’ve got really good
05:32
offers but it’s still not working and
05:34
again the last step that makes this all
05:36
just magically work is the copy and so
05:39
what we did is a Jim Edwards is one of
05:42
our partners here clickfunnels he went
05:43
through the dot-com secrets book and
05:45
took all the sales scripts in here he
05:46
went through the expert secrets book did
05:48
all the sales scripts and storytelling
05:49
scripts inside of here and we’ve created
05:51
a separate company and created a
05:53
software program called funnel scripts
05:55
now a funnel scripts is a really cool
05:56
tool you’re like hey I need a headline
05:57
for my page you may not know what to do
05:59
or like what to put in so you fill in
06:01
answer four or five questions you click
06:03
a button and it’s gonna pop out like 150
06:05
of the best headlines in the world
06:06
wrapped around your product in your
06:07
service if you’re like I need a video
06:09
but on what to do you feeling a couple
06:11
pieces you click a button and boom it
06:12
gives you the entire video script if you
06:14
have all the scripts and the copyright
06:16
for all your pages that are done in
06:17
there and it is helped so many people
06:19
save so much time to have so much
06:21
success um it is an external product you
06:23
don’t have to have to be successful but
06:24
I recommend looking through it and
06:26
getting a copy because it’ll make your
06:28
job so much easier okay so with that
06:30
said what your homework is for today is
06:32
this gonna be kind of a fun and there’s
06:34
kind of a hybrid at different levels you
06:35
can take it up when you click the button
06:37
down below I’ll take your order video
06:38
and there’s a video of Jim Edwards and I
06:39
talking about copywriting helping you
06:41
understand how it works how the scripts
06:43
work and that training alone will give
06:45
you the the foundation you need if you
06:47
want to just go and start writing your
06:48
own copy number two is I highly
06:50
recommend getting this book so you
06:52
understand how to tell your story on
06:53
each of the pages inside of your funnel
06:55
and then the third thing if you’re able
06:57
to invest in it there’s the software
06:58
called funnel scripts again it’s a
07:00
separate company but funnel scripts is a
07:02
really good software that will write all
07:03
the scripts for all the pages in your
07:05
funnel and there will be a link there
07:06
for a webinar you can go and you can
07:07
watch it the webinar will show you all
07:09
final scripts work it’ll explain the
07:10
whole process you’ll see demos of it and
07:12
you can decide for yourself if makes
07:13
sense or not but if your funnel
07:15
struggling or if you’re struggling
07:16
writing all the words and the headlines
07:18
and all those things that are kind of
07:19
typically not second nature to people
07:21
funnel scripts will make that process so
07:23
easy I’ve seen people who in the past
07:26
would spend four or five weeks trying
07:27
write all the copy and they’re in their
07:28
funnels give that process done like an
07:30
hour hour and a half sometimes and it’s
07:32
very simple it’s very easy so that is a
07:33
shortcut that will dramatically speed up
07:35
your success but the copy is
07:37
is probably the most important part of
07:40
the funnels okay you have the value
07:42
ladder
07:43
you got the offers and last thing is the
07:45
copy to actually sell those things and
07:47
you’re selling everywhere you start the
07:48
ad right something seems yeah like
07:49
what’s the copy on the ad what are the
07:50
words what the things that get people to
07:52
click on the ad then they come the first
07:53
page the funnel what are the words they
07:55
give them to what this offer so you can
07:57
provide value to them then they opt-in
07:59
or whatever they go the next page it’s
08:00
like hey what are the words that make
08:01
them want this offer so they get value
08:03
so they want the next thing from you and
08:05
that’s the last piece so it’s it’s so
08:08
vitally important where you guys
08:10
understanding copywriting is is the key
08:11
to make these funnels tick so it lights
08:13
them on fire once against people to take
08:15
action when they come into your process
08:17
and so I want you guys to understand so
08:18
again click the button down below watch
08:20
the training video help you understand
08:21
and copy better then read the book to
08:24
understand how I tell your story and
08:25
then number three if you’re able to
08:27
funnel scripts and go and get it because
08:28
it’ll speed up the process so much for
08:30
you and that’s kind of a game plan so
08:32
with that said that is the end of this
08:34
walkthrough and this should help being
08:36
this will give you hopefully gave you
08:38
the foundational information you need to
08:40
understand why funnels and why offers
08:42
and value and all these different pieces
08:44
that are essential for you being
08:45
successful now you understand the core
08:47
basics of federal marketing and
08:48
hopefully my goal of this was to help
08:50
you not just become really good at click
08:52
funnels to help you understand the
08:53
marketing behind it so you can have
08:55
success with your funnels and we have a
08:58
philosophy a motto whatever you want to
09:00
call it here inside of click funnels we
09:01
talked about our customers all the time
09:03
you probably heard me talk about it buts
09:04
concept if you’re just one funnel away
09:06
right and the key to making that funnel
09:09
hit is is this it’s it’s the it’s all
09:12
the pieces we just went through this
09:13
understanding the value out are creating
09:15
offers having the copy like all those
09:18
pieces those are the keys and one funnel
09:20
again you hit one funnel and it’ll
09:23
change everything for you and so what
09:24
you guys understand that with that said
09:26
I hope you enjoyed this training and
09:28
congratulations will give you your badge
09:29
now and now it’s time to get your
09:31
funnels profitable and making you some
09:32
money would you like to see behind the
09:35
scenes of what we’re actually doing each
09:37
day to grow our company
09:38
if so then go subscribe to our free
09:40
behind the scenes reality TV show at
09:44

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.