Funnel Hacker Radio 177 - 7 Online Marketing & Sales Funnel Tips; Value Bombs From Genius Network

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward everybody welcome
00:18
back to funnel hacker radio I’m your
00:19
host Dave Woodward and this is kind of a
00:21
weird episode actually I was driving
00:24
other day with my son Parker and we were
00:25
talking about some of the travel and
00:27
everything else has been going on he’s
00:28
like man dad you gotta just share with
00:31
people some of the stuff that you learn
00:32
while I’m out on the road and literally
00:34
like 10 15 minutes later I received a an
00:37
email from Julie hood who was the
00:39
podcast and was kind enough basically
00:41
right in this you know tell me she
00:43
appreciated the show and all that and
00:44
one thing she was talking about was the
00:45
same thing and that is gotcha Dave you
00:47
go out you meet with so many different
00:48
people and you’re traveling around want
00:50
to share more of the things that you’re
00:52
running into some of the people you’re
00:53
here and all that kind of stuff I
00:54
thought you know it would be wrong of me
00:57
not to at least share with you guys some
00:59
of the opportunities and the things that
01:01
I learned by literally having the
01:03
opportunities associated with for me
01:04
well who are some of the literally the
01:06
greatest markers in the entire universe
01:07
so I thought you know what I was at a
01:10
genius network in the beginning of
01:11
November 2017 and I had the opportunity
01:15
of taking a ton of notes to everything
01:17
else and I thought you do it well let me
01:19
just kind of flip through my journal
01:20
here and let’s kind of look into my
01:22
journal and see some of the things and
01:24
some of the quotes and things that I
01:25
wrote down and hopefully it’s gonna be
01:27
of use to you as you take a look at 2018
01:29
all the crazy stuff that’s going on so
01:31
first of all if you’re not familiar with
01:34
genius network genius network is ran by
01:35
Joe polish a dear friend of mine and the
01:38
guy is just an amazing marketer he’s
01:40
been around for a long time started off
01:41
in the carpet cleaning business
01:43
huge huge history definitely take a look
01:45
at it but what he’s done right now has
01:47
created this group where basically it
01:48
cost you twenty five thousand dollars a
01:50
year to belong to it I think it’s ten or
01:52
fifteen thousand dollars to go to the
01:53
two-day annually mint where they have
01:55
two hundred three hundred marketing
01:57
Minds from all sorts of different
01:59
industries it’s one of the reasons I
02:00
really kind of like it the party enjoyed
02:03
the most this year actually had another
02:04
good buddy of mine
02:05
JP Sears was there actually became the
02:07
emcee and so the banter between the two
02:09
of them was hilarious it brought a ton
02:10
of energy excitement to the audience
02:13
was this year unlike some of the other
02:16
years to me at least the value that was
02:19
created inside of that room was really
02:21
really amazing and I thought I need to
02:23
at least share with you guys some of the
02:24
things so you kind of sit there on my
02:27
desk basically with me and kind of dive
02:29
into here some of the things that were
02:30
said as I share with you some things
02:32
that I took notes on so with all that
02:33
said let me just dive right into this
02:35
first of all when Joe starts off genius
02:38
network on his annual event one of the
02:39
things he loves is goes through a ton of
02:41
just one-liners and quotes and all that
02:42
kind of stuff
02:43
I wrote down a few my thought was kind
02:45
of cool and fun so I’ll share those with
02:46
you first one of the things I wrote was
02:48
life is easy when you when you live it
02:51
the hard way and it’s hard when you try
02:53
to live it the easy way
02:54
it’s a teach credos quote so again life
02:59
is easy when you live it the hard way
03:01
and hard when you live it the easy way
03:03
and I was talking to buddy of mine about
03:04
that just the other day where so often
03:07
people are always trying to look for the
03:08
easy way out and every time you try to
03:10
look for the easy way out it life just
03:12
gets hard if you’ll just put in the work
03:13
and do what it takes you’re gonna find
03:15
that actually life gets easier but you
03:17
have to pay the price
03:18
second thing is you can’t read the label
03:21
of the jar that you’re in and I thought
03:23
it was kind of funny that actually is a
03:24
cool little picture I wish I could share
03:25
with you guys but so often we don’t
03:29
understand the problems that we’re
03:30
really dealing with because you don’t
03:31
know the jar that you’re actually in and
03:33
I think it’s important you take a look
03:35
at this year and you reflect back on
03:36
last year what were some of the problems
03:38
and things you ran across what was the
03:40
label that you were really dealing with
03:42
and how are you gonna fix that so you
03:43
don’t have to repeat that she can get
03:44
out of that jar and into a new one the
03:47
last one here he’s talked about is focus
03:50
is something that you do not something
03:52
that you have and the reason I really
03:55
like this is we spot it spent a lot of
03:57
time talking about the importance of
03:58
focus and you have to understand that a
04:00
lot of people will focus on how to do
04:03
something themselves to me that’s like
04:06
linear progression
04:07
it’s like step after step after step
04:09
after step the other focus that’s more
04:12
of an exponential type of focus
04:13
especially as an entrepreneur that you
04:15
really need to pay attention to is the
04:17
focus on how can you do something or how
04:20
basically focus on who can do something
04:22
for you and this is one of the things
04:24
I’ve seen recently here at click balls
04:26
russell’s just been an amazing app and
04:28
that is trying to find ways of getting
04:30
other people to do more of the stuff
04:32
that he doesn’t have to do it’s not his
04:34
unique skillset it’s not his superpower
04:36
so often as entrepreneurs we get started
04:39
business and life and everything else we
04:40
get so focused on thinking I’m the only
04:42
person who can do it I’m the only person
04:43
who can do it as good as I know it needs
04:45
to be done realize that it typically
04:47
doesn’t need to be done as good as you
04:50
think it does and second of all there
04:52
might be someone who’s actually even
04:53
better at it than you
04:54
and it’s not something that you enjoy so
04:56
this year as you take a look at it
04:58
don’t focus on on linear type of focus
05:00
as far as how to do something yourself
05:02
focus on who could you actually who can
05:06
you find to do something for you and for
05:08
me it’s been a huge huge relief I I get
05:11
real busy during the day and one of the
05:13
things I hate to have to do is worry
05:14
about eating it drives my wife crazy
05:16
because I just don’t care but for me one
05:20
of the best things is I actually have my
05:21
son Parker helped me find a cook for a
05:24
Russell night and it’s the great thing
05:25
with a little bring food in it’s already
05:28
here I bring it in every single day and
05:30
I’ve got it basically for my meals are
05:31
done I don’t have to think about I have
05:32
to worry about that so I can focus on
05:34
other types of things so you take a look
05:36
at your life look at the things that you
05:39
can basically get exponential returns on
05:42
you’re really trying to find a way of
05:43
maximizing your time let me just dive in
05:46
some of these other notes here um Jason
05:47
Flavian a dear friend of mine did a
05:49
we’ve done webinars with him in the past
05:51
he’s come out with his change webinars
05:53
one things he talked about was the
05:56
importance of testimonials now obviously
05:58
anybody who’s done any marketing
05:59
understands how important testimonials
06:01
are he took it another step further and
06:03
he said the hard part for a lot of
06:06
entrepreneurs is and people especially
06:08
on webinars is they save their
06:09
testimonials to the end
06:11
well Jason actually started off with was
06:13
his testimonials in the beginning and
06:15
found testimonials that he actually used
06:17
to overcome objections and what he’s
06:20
really said is what he tries to find is
06:22
his very best testimonials and tries to
06:24
find a way of using those testimonials
06:26
at least three times throughout a
06:27
webinar and it’s not the exact same
06:30
testimonial typically it’s that person
06:32
but it’s three different parts of it so
06:34
it may be the person who and they tell
06:37
you almost this of all this
06:39
the first part of the testimonials where
06:41
they were and then how they got through
06:43
it and then how there’s life is now and
06:46
so you’re actually using that person so
06:48
you’re weaving them into the story of
06:50
your webinar it’s done a great job with
06:51
that the other thing was the importance
06:53
of content and one things you talked
06:56
about was you need to present things
06:57
especially in a webinar setting to
06:59
people more on a road map so you say you
07:02
know what you don’t want to have less
07:04
than three steps and you don’t want to
07:05
have more than five but by telling
07:07
people okay this is the third step four
07:08
the fourth step or the fifth step
07:09
they’re able to chronologically pay
07:11
attention to it the other thing that it
07:13
does is it it sets up open loops where
07:16
they know they need to get five things
07:18
so as you take a look at your content
07:20
the whole idea there is to make sure
07:22
that you’re doing it in a way that that
07:24
really ties them in engaged they’re
07:25
obviously Russell’s done an amazing job
07:27
on his on his perfect webinar script you
07:29
don’t have that by all means go to
07:30
perfect webinar comm and get it but I
07:33
just want to make sure that you
07:34
understand the importance of using
07:35
testimonials as well as a content the
07:38
other thing he’s talked about was the
07:39
importance of getting 150 yeses before
07:42
you sell them anything now if you
07:45
followed experts secrets book you see in
07:46
there all the different opportunities as
07:49
far as closes that you’re setting people
07:51
up to get those yeses but one of the
07:53
things that Jason said I really liked
07:54
and that is make sure that you get a
07:55
transcription of the webinar and see how
07:58
many times yes is you actually get
07:59
before you have to get to that close so
08:03
look to try to get 150 yeses in I
08:05
thought it was a really cool idea been
08:09
hard he’s a great guy if you haven’t
08:10
followed Betty’s he’s actually
08:12
clickfunnels user he’s been crushing it
08:14
on medium all I’m gonna tell you right
08:16
now it’s a topic I’m probably trying to
08:18
get him on on a future podcast for but
08:20
again just a guy who’s killing it out
08:21
there one of the things Randi Zuckerberg
08:23
was there she’s Mark Zuckerberg sister
08:28
and she actually was the creator of
08:30
Facebook live
08:31
she’s now since left Facebook and is
08:33
doing her own thing but it was
08:35
fascinating hearing from her some of the
08:37
different things that she went through
08:38
and I thought what was really kind of
08:41
cool about the whole idea was you know
08:43
people were asked her a bunch of
08:44
different questions and one of the
08:44
questions they they asked her about was
08:46
work-life balance and her whole thing is
08:49
that there’s no way in the world to
08:52
truly
08:52
have a balanced work-life it just
08:54
doesn’t happen and if you think it’s
08:56
going to you you set yourself up for
08:57
failure and frustration everything else
08:59
so her secret or her tip basically was
09:01
that there’s five things that she has
09:05
basically these two balance she has to
09:07
balance her work her sleep her family
09:09
her friends and her fitness said for me
09:12
I look at it and say you know what I can
09:14
only pick three of those and I’m only
09:17
gonna focus on getting three of those a
09:18
day and that’s it and by doing that that
09:20
was her way of creating balance so maybe
09:23
maybe the this for today she was gonna
09:26
the three she was gonna focus on would
09:27
be work family and fitness well that
09:30
means she’s probably not gonna get as
09:31
much sleep as she wanted she if I’m not
09:32
gonna have any contact with her friends
09:33
but that allowed her that opportunity of
09:35
getting accomplish what she needed to
09:36
and then the other thing she said is to
09:39
make sure that you you identify is the
09:42
juice worth the squeeze in other words
09:44
if what you’re going after is it really
09:46
worth it and yeah that’s something
09:48
that’s internal you have to decide for
09:49
yourself but it was one of the things
09:50
she tried to use as a guiding post for
09:53
hers is the juice worth the squeeze a
09:55
couple of the other things she made
09:57
mention of was some business advice and
09:59
then personal advice the business advice
10:01
you know someone basically so ready
10:03
what’s the what business buys would you
10:05
give to us as entrepreneurs and she said
10:07
you’re never as good as they say you are
10:09
and you’re never as bad as they say you
10:11
are and it kind of got a laugh out of
10:13
the audience but it is really true some
10:15
people who love you they’re giving you
10:17
all the praise in the world and all of a
10:18
sudden you think you’re this amazing
10:19
super person you’re probably not as
10:21
great as as they may think you are at
10:23
the same time I know in my own personal
10:26
life and work life I’ve been amazed at
10:28
times how mean some people can be and
10:31
just realize that that you’re never as
10:33
bad as they as they say you are the
10:35
advice that she had personally and this
10:38
was kind of a getting kind of funny
10:40
advice people are saying well what’s the
10:42
personal advice you’d give just as
10:43
entrepreneur she goes well if you’re not
10:45
throwing up at least once a month due to
10:47
the stress you’re not doing enough
10:48
that’s not I I usually don’t try to
10:51
throw up once a month but I I got the
10:53
idea behind it and that is you’ve got to
10:56
often people don’t want to put
10:57
themselves out and get into stressful
10:59
situations you gotta you gotta get there
11:01
you gotta live on that you got to be
11:02
able to to realize that there’s so much
11:04
you have to give and and get
11:06
uncomfortable and get used to being
11:07
uncomfortable Tony Robbins was there
11:09
always love having Tony’s always drop in
11:12
value mom’s left and right a couple
11:14
things he made mention of and that was
11:16
start doing a weekly company video and
11:18
then share testimonials of clients one
11:21
things he talked about was to go from a
11:23
hundred million to a billion dollars his
11:26
secret there was you had to become
11:27
obsessive about the ideal customer that
11:29
you want you have to know in detail
11:31
exactly who that person is what do they
11:34
like what do they where do they live
11:36
I mean just he went through a whole list
11:38
of different ideas the other thing made
11:40
mention up was the fact as far as don’t
11:42
fall in love with your product or your
11:43
service people are not loyal to products
11:46
or services and realized the product
11:48
lifecycle that he’s seen these days is
11:49
about four to six months the other thing
11:52
he said was you need to draw a line a
11:54
line in the sand and become an owner not
11:57
an operator and this is one of the
11:58
things we’ve really looked at I’ve
12:00
looked at my own business life many
12:02
times and that is there is such a huge
12:03
difference between being a business
12:05
owner and a business operator if you’re
12:08
not familiar with what I’m referring to
12:09
I’m not going to take time right now you
12:11
need to research that you really need to
12:13
understand there’s a massive massive
12:15
difference mentally as well as the
12:17
activities that you actually take on
12:19
when you go from operator to owner and I
12:22
think it’s really important as you take
12:23
a look at 2018 here try to find out what
12:26
are the things that you can do to become
12:27
more of the business owner instead of
12:29
the business operator the last thing
12:31
Tony said which I I just love it it’s
12:33
just pure toning that is said you know
12:35
what a belief is a poor substitute for
12:38
an experience and the man that is such
12:40
great advice so often people have all
12:43
these crazy beliefs and things but they
12:44
never actually had the experience and he
12:47
talked about his travels and being
12:48
around the world in different countries
12:49
and everything else and he says you know
12:50
people believe all these different
12:52
things about different people who live
12:53
in different parts of the world he goes
12:54
you don’t know what it’s like until you
12:56
actually experience it until you’ve
12:57
actually gone out till you’ve actually
12:59
travel to that place so you’ve walked in
13:00
their shoes so just realize that
13:02
whatever beliefs you have a belief is a
13:05
poor substitute for experience so this
13:06
year in 2018 try to find some ways that
13:09
you can actually get more experiences in
13:10
your life I’m a huge huge believe my
13:13
kids always joke around about with me
13:14
because gives me nothing to me
13:17
experiences me in the world and other
13:19
words I all spent a ton of money on
13:21
experiences that I wouldn’t spend on a
13:23
gift and for me I I just realize know
13:26
what I learned so much more from an
13:27
experience it’s something that I
13:29
treasure and I look forward to it’s one
13:32
of the reasons I I get so excited every
13:34
single day so I’m trying to find out
13:35
what new experience can I have today
13:36
versus tangible things gifts they come
13:40
and go the cars come and go that all
13:42
that time to get on that soap opera
13:44
clock to learn anyways just realize uh
13:46
police a poor substitute for experience
13:48
and this year trying to find a way of
13:49
getting more experiences Naveen Jane was
13:53
there his whole thing was on moonshots
13:54
again InfoSpace moon express by ohm
13:58
billionaire running three different
14:00
billion dollar companies crazy crazy guy
14:02
most down-to-earth humble kind the world
14:04
I didn’t know who I was talking to I
14:06
felt almost embarrassed but he was just
14:07
the coolest guy ever but one things he
14:10
was talking about is you have to fall in
14:12
love with your customer and not the
14:14
product which was kind of funny because
14:15
it was a couple hours after so after
14:17
Tony spoken but it’s so true it again me
14:19
they both made the same thing that’s
14:20
fall in love with your customer not your
14:23
product and if you do that you’ll find
14:25
that you create the very best products
14:27
you’ll create the best experiences for
14:28
them you’ll be you’ll have their heart
14:29
and everything in mind and you’ll do
14:31
what’s right for them so again fall in
14:33
love your customer not the product the
14:35
other thing you said is focus on the big
14:37
stuff said so are you guys how many guys
14:39
are are half-full vs. half-empty type of
14:42
people and you know people have all over
14:44
you know different hands raising up most
14:46
of everyone in the group was you know
14:47
half-full egos you know what
14:48
it doesn’t matter if you’re half-full or
14:50
half-empty what matters is do you want
14:52
to fill the glass I thought that was
14:54
really cool as far as you got to focus
14:56
on the big step is is it doesn’t matter
14:59
what your thought process they are about
15:00
the jar you’re into the glass order them

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki