🎙️ Funnel Hacker Radio Episode 180 - Julie Stoian Fixing A Broken Funnel Part 2

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward once again welcome
00:18
back to funnel hacker radio I’m your
00:20
host Dave Woodward and again today you
00:22
are third time hearing from the one and
00:25
only Jewish Dorian Julie welcome back hi
00:28
hi everybody thanks for having me so fun
00:30
this has been a ton of fun and just for
00:32
those guys who are listening to podcast
00:34
this is our third one we’re recording in
00:35
a row so if we’re getting tired it’s
00:37
because we’ve actually been at this
00:38
three times this is called podcast
00:40
stacking if you’re not familiar that
00:42
we’re basically we’re bunch of episodes
00:44
all done at one time highly recommend
00:46
you guys do the exact same thing with
00:47
your time maximize your time trying to
00:49
stack things as much as you can but this
00:51
one is a topic I wanted to kind of save
00:53
to the last and that is gonna be fixing
00:55
a broken funnel it’s a question we get
00:57
all the time and we think gosh we need
00:59
to show this and the great thing about
01:01
Julie is she has such an amazing teacher
01:02
she’s actually being able to help you
01:04
visualize every single on of your pages
01:05
and exactly how to fix them as we’re
01:07
going through this so with all that said
01:09
I want to dive right into this topic as
01:11
far as how to fix a broken funnel so
01:13
Julie let’s just dive in let’s see where
01:14
we’re gonna go with this one
01:15
awesome okay so a couple things before
01:18
we dive in number one I want you to like
01:21
close your eyes and remember fifth-grade
01:24
scientific method if you were in science
01:27
class it was always like you know find
01:30
the isolating part
01:31
[Laughter]
01:35
it’s like isolate the variable right
01:38
like you didn’t know if your science
01:40
experiment worked if you just like
01:42
changed all the variables all at once
01:43
right so part of a funnel is like
01:46
there’s lots of places where it can
01:48
quote break or leak and so we just want
01:50
to isolate that one at a time the second
01:53
thing is almost every funnel is broken
01:56
when it launches no it’s very very rare
01:59
for a funnel to just like be perfect
02:01
right out of the gate so like broken
02:03
might make you feel like oh crap it’s
02:05
broken but it’s not it’s just not
02:07
optimized yet that’s the difference okay
02:10
there’s something not quite right and
02:12
it’s a matter of
02:13
when you get it right not if you get it
02:15
right if you keep at it so this is money
02:17
like two big disclaimers so the first
02:22
spot where a funnel might quote break is
02:25
on the ad itself and that is really
02:28
simple to determine you can just look in
02:30
your ads manager if you’re doing
02:32
Facebook to see how many clicks you’re
02:34
getting and if you’re seeing a cost per
02:38
click that’s higher than like 50 Cent’s
02:40
you know and every industry it’s gonna
02:42
be different so please take that with a
02:43
huge grain of salt and Facebook changes
02:45
every five seconds
02:47
but right now if I’m looking and I’m
02:50
seeing clicks that are costing me $2 a
02:52
click or $3 a click its something’s not
02:55
right with my ad it could be the copy it
02:56
could be the image or it could be the
02:58
audience all right so the first thing is
03:00
you got to get people to click on your
03:02
ad so that’s your first method so okay
03:06
that’s step one step two is how many
03:09
people are opting in on your landing
03:11
page on your squeeze page and
03:13
everybody’s gonna have a different
03:15
benchmark so you might be like oh
03:17
normally I’m at 30% but this one’s at
03:19
20% so now you know but if you have no
03:22
benchmark because you’re brand new use
03:24
20% as like a industry average so that
03:27
means for a hundred people that click on
03:29
your ad you want at least twenty leads
03:31
it will be lower if you’re in a local
03:34
business because usually your audience
03:38
is narrower and so those leads are fewer
03:41
but if you’re in like a big like expert
03:43
based business where people can buy
03:45
whether they live in China or California
03:46
20% I love those little things that are
03:51
so important people is these little tiny
03:53
numbers because that’s what people get
03:55
so fresh like I don’t even know where to
03:56
start and so by getting those numbers it
03:58
helps a ton so if you look and you’re
04:00
like okay my cost per clicks around 50
04:02
Cent’s okay all right that’s cool you
04:04
know that your ad is kind of resonating
04:06
look at your facebook relevancy score
04:07
you want to see a relevancy score of 7
04:09
or higher the next thing to look at is
04:12
that landing page and if it’s lower than
04:14
20% probably your copy it’s probably
04:17
your copy as much as I hate to say this
04:20
because the designer and me loves
04:22
beautiful design it’s copy that usually
04:25
causes the issue even
04:27
ugly funnels convert if the copies right
04:29
right that happens so many times oh my
04:33
gosh ah that’s yeah other podcasts will
04:35
review at the top of hunt funnels but
04:36
that was one of things we came out was
04:38
we were looking at all those with oh my
04:39
gosh these are so but but yeah
04:43
so if your copy doesn’t so then you can
04:46
start tweaking your copy now some of you
04:48
might be like oh I can’t like I tweaked
04:50
my copy and it doesn’t work it’s still
04:52
not converting then your offer might
04:55
suck because if you can’t like at some
04:58
point you’re gonna tweak your copy so
05:00
much that you’re selling a different
05:02
offer right and that’s the point your
05:04
offers no it’s like you keep tweaking it
05:07
and you’re like shoot that’s a different
05:09
offer well yeah so so you know that’s
05:12
kind of how to fix that so then the
05:14
second the the last way to fix a broken
05:16
funnel is to look at all the statistics
05:18
in the rest of the funnel and people are
05:22
shocked when I tell them that industry
05:25
averages like if you have like a
05:26
low-cost
05:27
item on your thank-you page like after
05:29
people opt in one to five percent is
05:32
pretty standard for buying so people
05:36
like spend 20 bucks on ads and they’re
05:38
like ah my phone’s broken
05:39
like you’ve had three people look at it
05:41
you cannot so but just like do the math
05:47
if if your by rate is one to five
05:49
percent how many people need to see the
05:52
page to get one buyer like almost a
05:55
hundred which means you need at least a
05:57
hundred leads before you can even look
05:59
at that page and be like ooh that page
06:01
needs work so I think that’s why
06:05
focusing on the ad first is the right
06:07
place
06:07
too many times people want to play all
06:09
day long in the funnel and the ad is so
06:11
critical there I think that’s great
06:12
advice right exactly because you’ve got
06:14
to get people in you got it like if the
06:16
ads not getting good clicks like you’re
06:18
not gonna get enough traffic to be able
06:19
to measure it and so there’s so it you
06:23
know once you get like a thousand people
06:25
hitting your landing page if you’ve got
06:27
a 20% opt-in rate what is that 200
06:30
people are opting in that means if 200
06:33
people are opting in you want to see one
06:36

  • two - three - four - five sales on
    06:38
    that sales page and if you don’t then
    06:40
    that’s where the leak is like that’s and
    06:44
    and then the OTO the last like and I’m
    06:47
    doing like a self-liquidating offer
    06:49
    funnel right now the OTO and so many
    06:51
    people say my OTO doesn’t work and again
    06:54
    it’s the same problem if two hundred
    06:55
    people opt in and you get ten people to
    06:58
    buy if your OTO if you’re looking for
    07:03
    like 10% that’s one purchased right it’s
    07:08
    like a numbers game and so you know
    07:11
    sometimes people look at like Russell’s
    07:13
    funnels in there like oh they work so
    07:14
    well part of the part of the advantage
    07:16
    that Russell has is he can push massive
    07:19
    traffic into a funnel really fast and
    07:22
    get all those numbers and those
    07:24
    benchmarks like this and if you’re just
    07:26
    working on a hundred dollar budget like
    07:29
    it’s gonna take a long time to get the
    07:31
    amount of traffic you need to even make
    07:33
    the call if the funnel is working or not
    07:35
    I love that I think that’s the part that
    07:37
    people get so frustrated so it just says
    07:39
    I’m working like their hat you haven’t
    07:40
    had enough people go through the funnel
    07:42
    to even know if it’s going to work and
    07:43
    especially when you start talking about
    07:44
    you know Chios and down sales and you’re
    07:47
    like wait a second here there’s a
    07:48
    percentage of breakage all the way
    07:49
    through that we anticipate and expect to
    07:51
    have happen and so just because you’re
    07:54
    not getting me that you hope for there
    07:55
    that was anticipate about that doesn’t
    07:57
    mean that it’s broken so i love love
    08:00
    that idea that’s fantastic oh well shoot
    08:04
    you know like I don’t have a lot of ad
    08:06
    money there’s lots of ways to push
    08:08
    traffic into your funnel besides just
    08:10
    ads you can do podcast interviews you
    08:13
    can shoot for your dream 100 you can
    08:15
    stick your funnel in your email
    08:17
    signature you can you know like start a
    08:20
    Facebook group do SEO do YouTube videos
    08:23
    like there’s all kinds of ways so some
    08:26
    of its patients so my recommendation is
    08:28
    like if you don’t have a lot of money to
    08:30
    spend on ads you want at least a hundred
    08:33
    people to opt-in before you make a
    08:35
    decision about that first offer and then
    08:37
    you want at least twenty to thirty
    08:41
    purchases before you make a decision if
    08:43
    your oto is not working and I would say
    08:48
    even like 50 purchases and then you look
    08:51
    at the data and you see where the leak
    08:53
    is
    08:54
    and then I would say the very first
    08:56
    thing to do is to fix the copy is to try
    08:58
    to tweak the copy and if you find you’re
    09:01
    tweaking the copy to the point where
    09:02
    you’re making a different offer then
    09:03
    there’s information there Julie that’s
    09:06
    fantastic and again for those of you
    09:08
    guys who hate writing copy we’ve got
    09:10
    product out there called funnel scripts
    09:12
    Jim Edwards created by almonds go to
    09:14
    photo scripts calm and check that out
    09:15
    for sure but I think the key here is
    09:18
    helping people understand I love really
    09:21
    as you started things off the whole idea
    09:23
    as far as this whole scientific theory
    09:24
    with that whole idea of understanding
    09:25
    listen you have to start my only change
    09:27
    in one variable you can’t change the ad
    09:29
    you can’t change the offer change the
    09:31
    coffee and think you’re gonna get
    09:32
    anything out of it so you have to be
    09:34
    patient through this which I know is
    09:35
    it’s hard it’s frustrating for people
    09:37
    just going listen I’ve only got so much
    09:39
    money and add spin here that I can get
    09:41
    go on this thing I want to make sure it
    09:42
    works right out the gate well I’ve
    09:44
    always looked at anything and I may be
    09:46
    just stupid on I think you gotta be
    09:47
    willing to spend $1000 at least on a
    09:49
    funnel in ads if you’re not willing to
    09:51
    spend that you you’re not gonna get
    09:53
    enough numbers going through to be able
    09:55
    to understand if it’s really working or
    09:58
    if it’s not working so I will start any
    10:00
    the finals I’ve ever looked at buildings
    10:01
    it listen I’m willing to literally light
    10:03
    a match to a thousand bucks if I have
    10:05
    two examples that I’m okay with the fact
    10:08
    that the information I’m buying
    10:10
    information that’s death is how I look
    10:13
    at it as far as I got to buy the I gotta
    10:15
    buy the data and no one has the data but
    10:17
    the marketplace and so I’ve got to pay
    10:19
    people for that data and that’s how I’ve
    10:21
    always looked at any funnels and it’s
    10:22
    it’s always working mean that way that’s
    10:24
    like that’s the most brilliant
    10:25
    explanation I’ve always tried to explain
    10:27
    it and I’ve come up short and that’s
    10:28
    exactly what I say I have said to my
    10:31
    clients it’s like we’re gonna light a
    10:33
    match to this money like don’t expect
    10:35
    anything from it but that’s exactly
    10:37
    right we’re buying data there’s no way
    10:39
    until you use the marketplace to test to
    10:42
    know if your funnel is broken and so I
    10:45
    think that’s brilliant and I think the
    10:46
    the the other thing is and the
    10:49
    difference between a front end and a
    10:50
    back end funnel and for those of you who
    10:52
    are building the front end funnels like
    10:54
    the free plus shipping or the the self
    10:56
    liquidating offer funnels those funnels
    10:58
    are successful if they break even or if
    11:01
    you make a little bit of profit that’s
    11:03
    their design like the back end funnels
    11:06
    are where you want
    11:07
    see that profit maximizer I had a client
    11:10
    she’s like I’m spending a hundred I
    11:12
    spent like three thousand dollars on ads
    11:15
    and I made like four thousand from it
    11:18
    and it’s a front-end funnel I’m like
    11:20
    awesome like that awesome it’s just like
    11:22
    is it I’m like yes because now all of
    11:25
    her leads she’s acquired like thousands
    11:27
    and thousands of leads for free and
    11:29
    she’s made a little bit of profit but
    11:31
    she’s like why I need to sell them
    11:32
    something else I’m like exactly so like
    11:39
    that’s like that’s sometimes why people
    11:41
    say build your back-end first because
    11:44
    it’s like once that back-end is ready
    11:45
    and then you start building your front
    11:47
    ends then you have something to sell
    11:49
    them and you start to see that momentum
    11:50
    but beginners are like oh just make
    11:52
    something small and I’ll make a little
    11:54
    front-end funnel and then it breaks even
    11:56
    and they’re like crap it’s not working
    11:57
    like no it’s working
    11:59
    I love it again we talk about this all
    12:05
    the time if you’re not familiar a
    12:07
    customer in average cart value so see a
    12:09
    C and a CV are two of the most important
    12:11
    things when you’re paying attention to a
    12:12
    front-end fundal is what is the cost to
    12:15
    acquire the customer and what’s your
    12:16
    average cart value and that’s again look
    12:18
    at average cart value is the sum of all
    12:20
    the products that basically were women’s
    12:22
    ot owes down sales products or deformed
    12:25
    bumps all that as far as what’s the
    12:26
    average cart value for that because if
    12:28
    you can get what Julie just said it’s
    12:30
    literally the holy grail of marketing
    12:31
    and then it’s so funny I was talking
    12:33
    with a huge I mean a multi hundred
    12:36
    million dollar company the other day and
    12:38
    they’re like if what you guys are really
    12:39
    talking about really would work we have
    12:42
    become a billion dollar company and I’m
    12:43
    like it works the property they don’t
    12:45
    know your numbers and again they’ve
    12:48
    gotten so big that they’re like you know
    12:49
    we just keep throwing money it just
    12:50
    keeps growing I’m like know if you’ll
    12:52
    pay attention to your cost acquire
    12:54
    customer your average car value in the
    12:55
    front end their back end is so huge they
    12:58
    live just below this thing it could
    12:59
    easily be a billion dollar company but
    13:01
    they’re struggling around again that two
    13:02
    to three hundred million which again
    13:03
    it’s a big company it’s like it really
    13:08
    works up for any size company so I love
    13:10
    I love the fact that you pointed that
    13:11
    out thank you um last thing I wanted to
    13:14
    talk about with the broken funnel is the
    13:16
    stats inside the click funnels editor
    13:18
    when you decide so like let’s say you do
    13:20
    get traffic
    13:21
    like all right Julie I got traffic
    13:22
    something’s broken I want to tweak
    13:24
    something what you can do is you can use
    13:26
    the date filter and like like you grab a
    13:30
    week right like December 1st to December
    13:32
    10th or whatever and write down what
    13:35
    your what all your percentages were for
    13:37
    that week right in the past change your
    13:41
    copy like change your headline and
    13:43
    whatever copy you want to change maybe
    13:45
    your call to action places you want to
    13:47
    change your like headlines and calls to
    13:48
    action and places like that and then run
    13:51
    it for another week and then look at
    13:53
    that week and compare it and see and
    13:55
    then use that filter to see like how did
    13:58
    that we do versus this week do and then
    14:00
    you can kind of guess
    14:01
    all right the copy helped or no the copy
    14:03
    didn’t help you know I love that oh man
    14:07
    Julie again love love your experience
    14:09
    love the fact it’s always fun to talk to
    14:11
    someone who’s built not on their own
    14:13
    funnels but working with clients because
    14:15
    you have such a much broader range of
    14:17
    experience so thank you so much for all
    14:19
    that you’re doing we appreciate your
    14:20
    contributions any party remarks on how
    14:22
    to fix it broken funnel
    14:24
    I just just don’t get discouraged if it
    14:27
    doesn’t work right away it’s it’s like
    14:30
    getting the funnel launched is the
    14:32
    beginning of your adventure not the end
    14:34
    and everybody has a funnel that doesn’t
    14:37
    work when it starts that’s just normal
    14:38
    so it’s just stick with it and don’t
    14:40
    give up I love it
    14:42
    Julie thanks again we’ll talk soon yes
    14:44
    thanks bye guys thanks for listen to
    14:46
    puddle hacker radio podcast if you’d
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    15:03
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    15:15
    again for listening

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki