Funnel Hackers Cookbook - Funnel Friday's - Episode #34

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

:arrow_right: Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!

Suck At Writting Copy? Let Funnel Scripts Do It For You!

YouTube Transcript: English (auto-generated)

00:00
Oh Google’s yet on YouTube no no we’re
00:09
have to be there with you guys live I
00:11
know we miss you here we’ve got Thor
00:14
back here in the background filming
00:16
today we hit yourself in the head with
00:19
that dude their store at either that’s
00:25
either Thor or a really bad 80s hair
00:28
metal band you know that’s something you
00:36
need to pull out for the funnel hacker
00:38
TV is just a little short keeps getting
00:40
in my mouth
00:40
oh so actually today before we start
00:44
officially everybody who’s hanging out
00:46
this today today school day because I’m
00:48
a hacker TV which is going to go live
00:50
here at our to gym is actually on the
00:52
episode jump in and you’ll see it mostly
00:59
Nikki and yeah half naked for most of it
01:02
so that’s rewarding don’t watch with
01:04
kids around but definitely thought that
01:06
TV later on today to see the episode and
01:08
I actually dressed up today no one knows
01:11
this but I want to I want to brag about
01:12
my shirt you see my shirt yet Jim not
01:15
really hey I’m gonna read it with you
01:16
slowly says copywriter not copywriter oh
01:21
this is like fun scripts
01:24
sure we should make it is first is that
01:26
shirt copyrighted anyway I’m not suited
01:34
to give legal advice for only $200 you
01:37
can get the he deserves guarantee your
01:44
intellectual property is 110%
01:46
unconditional even from the biggest
01:49
corporation 60-day money-back guarantee
01:51
only four copies left buy it in the next
01:55
24 hours so there you go this is for all
02:00
of our copywriters you or copywriters
02:02
not copywriters I get it all the time if
02:04
I gave you Cochran like I don’t have any
02:06
legal friends though
02:09
we’re talking about so yes actually cool
02:12
my friend over at swipe is this white
02:15
bag one swiped yeah white that’s you I
02:17
think it still live from the day or two
02:18
they’ve taken it down you guys should
02:20
all get this year because it means
02:21
you’re a copywriter for using funnel
02:23
scripts you need this shirt a setting
02:25
somebody in there either yeah so it’s
02:27
it’s many favored shapes actually it’s
02:29
actually his shirt that actually looks
02:30
cool which most marketing shirts outside
02:32
the funnel and ones are kind of fact my
02:34
wife took three of the marketing shirts
02:36
that we got as gifts and she threw Moya
02:38
she said you’d never wear any of these
02:39
like yeah they’re kind of me so it was
02:41
actually awesome
02:46
yeah keep really bad t-shirts to clean
02:49
my guns with gun oil and crap all over
02:52
right Steven that’s a good are anybody
02:57
so the game plan for today some of you
02:59
guys know we are so number one gyms me
03:05
up on a locker TV today which is awesome
03:07
number two we are glue fourteen fifteen
03:13
days away from our viral video launch
03:14
which is exciting
03:15
which really kicked off today right yes
03:18
Oh yesterday yes oh yeah yeah with the
03:21
firefighter launch if you go to CF goes
03:22
viral calm we’re trying to get a huge
03:25
pre-launch party taking a hundred
03:26
thousand people register the pre-launch
03:27
party for the viral video party a lot of
03:30
parties so on party and then average of
03:32
that when the new funnel nucleophiles
03:34
funnel arriving video goes live it’s
03:35
also in this little book right here the
03:37
funnel hacker cookbook I’m really
03:48
excited about it so I’m kind of jealous
03:50
cuz the weight loss dudes they get
03:51
around like a weight loss book and then
03:52
like the next week clearly right like
03:54
the cookbook sounds like my own cookbook
03:56
sorrow this book are the other one which
03:58
is somewhere oh yeah Jim’s got a closer
04:04
DJ which is so cool with spinal balance
04:09
you can have on your desk like oh I’m
04:11
working on this thing so the cool got a
04:13
cookbook this is the sneak preview which
04:15
he has your love so this is so like you
04:17
never get confused about funnels against
04:19
you open it up here Ike and the elements
04:22
are basic
04:22
ingredients like if you made a recipe I
04:24
was making a cake right what are the
04:26
elements of the cake ingredients of the
04:27
cake I took eggs and flour and milk and
04:30
bacon and they’re so good do you make
04:33
butter include throws there’s
04:37
ingredients of elements right so here’s
04:39
like it defines all the elements like oh
04:40
here are well that closer on my knees
04:43
this thing knows it here’s the text
04:45
notes there’s the headline element the
04:46
sub-headline the paragraph or whatever
04:49
there you go and they’re short a this is
04:51
one a paragraph or headline we actually
04:52
look this way it so shows what Elmen is
04:54
that shows you here’s the next elements
04:56
boom what they are they look they
04:58
actually like sight quick phone so those
04:59
do all the elements yo there’s all the
05:01
ingredients inside of a funnel then you
05:04
go further in the book showing us off
05:07
I’m really excited for it so price your
05:09
time but yet it’s gonna be twice as big
05:11

  • yeah it’s actually this is out nothing
    05:13
    done wanna put all the funnels in yet
    05:15
    it’s just the page so then you go from
    05:16
    okay then you go from from the elements
    05:22
    the ingredients then you’re like okay
    05:23
    well now I need a page so I what’s an
    05:25
    example of a page it’s like cool let’s
    05:28
    have liquidating offer yeah I probably I
    05:31
    can find that fast so then go to the
    05:33
    page you said and here’s the page that
    05:35
    gets is for example or reverse squeeze
    05:36
    page well what’s a reverse squeeze page
    05:38
    well I don’t know exactly but you know
    05:39
    that V to the elements or ingredients
    05:41
    inside a griever sweets made or make it
    05:43
    do they are here here’s a quick
    05:44
    explanation order reverse squeeze page
    05:46
    isn’t why you have that versus the
    05:47
    regular squeeze page then you flip it
    05:49
    over you see as when I was joking the
    05:52
    new viral video has to do with nude
    05:53
    squirrels so we decided to make a
    05:55
    reverse squeeze page for sewing you’d
    05:57
    screw our oh this is a little like if
    05:59
    you were selling dude screw art so it’s
    06:01
    like there’s this element this stuff
    06:02
    looks out what you need and then you got
    06:04
    a cool now five selling you scroll order
    06:06
    I know how to sell what if I’m selling
    06:07
    my fate so then you flip the pages over
    06:09
    and you’re like oh here is the page
    06:13
    structure the wireframe there’s a
    06:14
    section inside the section there’s a row
    06:16
    and said they’re all there are these
    06:17
    four elements and that’s all you need
    06:19
    for reverse squeeze page and then this
    06:20
    one looks like from a flat you might
    06:22
    stand poised so you can actually hit sit
    06:24
    this on your desk like this while you’re
    06:25
    building like okay need that element I
    06:27
    need that do that and then boom the
    06:28
    whole thing is done it’s amazing and
    06:30
    then from there goes into the funnels
    06:31
    like what pages down what it funnels
    06:33
    it’s anyway so this is the locker
    06:34
    cookbook which I’m so excited you look
    06:38
    so cool and what’s that I’m going to
    06:42
    take data scan it and then make notes on
    06:47
    which funnel scripts you use in which
    06:49
    part
    06:50
    oh and then let people know in the
    06:55
    things I’m writing right now wait we
    06:57
    could uh we can include that in a
    06:59
    cookbook can you get down this weekend
    07:01
    Kurt yeah cuz like today is it like
    07:05
    we’re finishing the blast happens the
    07:06
    cookbook I can make a chapter called
    07:07
    funnel strips were you sure I could get
    07:10
    to do if usually if you want to work all
    07:12
    weekend long I need that for you madam
    07:13
    we can make that part of the actual
    07:14
    cookbook okay let’s do it
    07:16
    Oh be honest yeah for the stuff we’re
    07:18
    writing right now okay I have a person
    07:30
    up at this point James I can send this
    07:32
    to you okay yeah I’ll see the pages you
    07:35
    go through the pages of our scripts
    07:36
    finish page crap okay rotating through
    07:39
    through the roof
    07:39
    that like takes a little cook with all
    07:41
    my love line even that I mean pretty
    07:43
    much all I need to do is just put the
    07:45
    name of the script in the link right
    07:46
    yeah yeah yeah I couldn’t do that and
    07:50
    she goes we’ll do it on the page scripts
    08:06
    like right here yeah like what final
    08:08
    scripts goes for this thing they have
    08:11
    balls that this page would be good that
    08:13
    looks like that yeah yeah yeah that’s no
    08:16
    problem
    08:16
    that’s brilliant really all right
    08:18
    there’s a lot of things not fun on a
    08:20
    cookbook for all who are watching my
    08:21
    goal is to get everyone to have this
    08:22
    thing in the whole entire world so there
    08:24
    will be a free downloadable you can
    08:26
    download free on your own or you cover
    08:27
    shipping handling you get the one that
    08:28
    spiral-bound so this is I don’t make
    08:30
    Jack crap on this it just helps you guys
    08:32
    use clickfunnels a whole bunch and
    08:34
    that’s the whole goal this against
    08:35
    everyone’s hand so there’s no KF Russell
    08:37
    just gives you massive value for free
    08:39
    consistently I think so I hope you guys
    08:42
    don’t mind I’m just trying
    08:43
    though your mind with the value nerds
    08:46
    alright okay so today we’re going to do
    08:48
    I showed you that not just to brag well
    08:50
    that’s partially I got a cookbook how
    08:52
    cool is that anyway because today I’m
    08:56
    gonna start building out the funnel
    08:57
    it’ll be live for this and so Jim’s can
    08:59
    help me and that way we can converge
    09:00
    with one funnel Friday to stone sweet
    09:03
    that’s the plan wait awesome
    09:04
    okay so I’m gonna do I’m gonna kick off
    09:06
    of this mode and put me into screen
    09:08
    share mode can I come down from outer
    09:11
    space yet cuz I’m having trouble
    09:13
    breathing now yeah you can you have my
    09:18
    permission to breathe open this puppy up
    09:22
    for thirty minutes all right
    09:27
    [Music]
    09:28
    press real quick see see right so you
    09:30
    have a vision my head but apparently you
    09:32
    picked my mind yet do so tell you can I
    09:34
    will show you what we are doing alright
    09:38
    alright so what we will do will create a
    09:40
    page it’s really really cool it says
    09:41
    something like now probably I’d like a
    09:44
    picture me because vanity and I can
    09:46
    picture me holding the cookbook and then
    09:50
    a headline it’s like hey get a free copy
    09:52
    this cookbook no purchase necessary are
    09:56
    you using right there okay I gotta use
    09:58
    cookbook page because I will be using
    10:03
    middle do use reverse squeeze but yes
    10:05
    I’ll make a video that’s always thinkin
    10:07
    yeah cuz the party the who why how on
    10:09
    that page okay so let’s do versing these
    10:11
    videos here me doing a who what why how
    10:13
    reverse squeeze page then they’re going
    10:15
    to opt in for the things then then we
    10:18
    take a new page over here
    10:19
    that’s like sweet there’s the download
    10:22
    link and then it’s gonna die hey if you
    10:24
    want me to ship you the physical one and
    10:26
    I’m two-step order form thing above you
    10:28
    right here yeah and then that would be a
    10:31
    patriot so then here we just basically
    10:33
    like that’s closely get the download on
    10:36
    the first one than they paid for the
    10:37
    other one yeah that’s awesome yeah
    10:38
    that’s kind of cool though decline
    10:41
    construction I don’t know if this is
    10:42
    movie script it’s just kinda like minx
    10:44
    by the physical here or there’s actually
    10:47
    basically say makes bicycling here we
    10:50
    will figure it out
    10:51
    yeah sure now so so on that first page
    10:55
    they’re gonna get it for
    10:57
    so it’s it often and they’ll get the PDF
    11:00
    for free okay so what we can probably do
    11:03
    is we’ll just use the who what why how
    11:06
    script twice but we’ll do one for the
    11:09
    free and then we’ll do one for the for
    11:12
    the physical version and we’ll just
    11:13
    modify it on the fly what the who on the
    11:16
    second one yeah yeah yeah we can do it
    11:21
    yeah that’s no problem we can do it cool
    11:24
    and then uh should we offer an audiobook
    11:26
    version just kidding this audiobook as
    11:29
    an order but I would do that as an order
    11:31
    but couldn’t you write then yeah yeah
    11:35
    yes I think you know the thing in this
    11:39
    feature yeah it’s kind of boring but I
    11:42
    think I do kind of want to do like a
    11:44
    cookbook workshop for six so like hey
    11:48
    that’s the bump is just registering you
    11:51
    see for it or for the hotel Oh how would
    11:55
    you put what if we did it is like a
    11:56
    webinar that there is before it teaches
    11:59
    how to use it and then I can just
    12:00
    bitches cliff bones at the end like and
    12:02
    be cool why don’t you just do a 14 well
    12:07
    but you don’t have that done yet for now
    12:09
    while you’re doing it you could just do
    12:11
    the 14 day trial and clickfunnels
    12:13
    yeah and yeah and then come up with the
    12:16
    class in the meantime that way you’re
    12:17
    not over stressing yourself Thank You
    12:20
    page be like step one at your trial step
    12:22
    to register for whatever like a rep not
    12:24
    okay there’s one easy awesome all right
    12:28
    can we can do that so we need a headline
    12:31
    first right oh yeah yeah imma start
    12:33
    let’s start sentencing up
    12:35
    so again so should I show it should I
    12:39
    share my screen
    12:40
    yeah exactly do nemily click the button
    12:53
    now I think so only just put it in like
    12:55
    an audio track make waves world and
    12:57
    actually have it like oh yeah why does
    13:04
    Russell always do that okay so for this
    13:08
    to work I need squeeze page which is
    13:10
    right
    13:10
    boo and I don’t need to sell a space
    13:12
    because this is in the order form page
    13:13
    so I’m gonna do eat said the sales page
    13:16
    dead somewhere squeeze page order form
    13:20
    and then the order confirmation page
    13:22
    will be this page are saying thanks and
    13:25
    I’m also offering so I don’t need this
    13:26
    Thank You page I kill that dude nice
    13:29
    because confirmation page when we come
    13:30
    in a queue page so there’s my fun when
    13:33
    we mapping this thing from here to here
    13:34
    we got one two three one two three all
    13:36
    right we are congruent now I can start
    13:39
    building Gregory said this is way too
    13:41
    stiff about 45 entries but I’m doing
    13:47
    right now is I’m just filling out the
    13:49
    form to do that killer headlines and so
    13:51
    far just saw them on the right track our
    13:54
    niche audiences funnel hacker our two
    13:56
    main keywords are building funnels
    13:58
    design funnels don’t hacker cookbook
    14:01
    it’s a cookbook it’s new number one big
    14:04
    result that people want from this is
    14:05
    build profitable funnels fast what’s
    14:07
    another big result that people are gonna
    14:09
    want or get from the cookie I only
    14:11
    understand what funnel works for them
    14:12
    okay there you go
    14:14
    yeah that’s amazing people like that’s
    14:16
    like and I like should I use a free push
    14:21
    shipping funnel on my gear means ship
    14:22
    for free they know I’m a chiropractor so
    14:27
    this is a hopefully ever the funnel
    14:29
    hacks like I thought a lot about this
    14:31
    Trello board has like all my favorite
    14:32
    templates every type of page so reverse
    14:34
    suite in fact we’re making these in
    14:35
    click funnels now so most of my favorite
    14:37
    ones will be click funnel soon but this
    14:39
    is like reverse squeeze pages my
    14:40
    favorite one ever is really curved in
    14:42
    like eight years ago it’s this one so
    14:44
    I’m gonna funnel hack this one for my
    14:45
    reverse squeeze page and basically
    14:46
    reverse squeeze pages and typical
    14:49
    squeeze page you give them curiosity an
    14:50
    opt-in then you tell them something
    14:52
    reversibly space you tell them something
    14:53
    awesome given the value of front linking
    14:56
    opt-in to the next step so what happens
    14:57
    typically as your conversion rate will
    14:58
    go down but your quality of leads will
    15:01
    go up so that’s what a reverse squeeze
    15:02
    pages that’s kind of this is what I’m
    15:03
    gonna be my final hacky here case you
    15:06
    guys are wondering what I am doing so
    15:07
    weird yes I do practice what I preach
    15:10
    hopefully be best so I follow I as a bum
    15:12
    do you have a cool Beamer that you’re
    15:14
    gonna pull up in I finished filling all
    15:23
    this thing
    15:24
    and now we’re ready to start thinking
    15:26
    about some headlines now is this gonna
    15:27
    be hot warm or cold traffic that’s gonna
    15:29
    be exceeded we’re gonna be driving this
    15:32
    or usually clickonce members like yeah
    15:34
    go get the cookbook so yeah they’ll be
    15:36
    it’ll be definitely a warmer audience
    15:37
    okay yeah okay how about photo hacker
    15:47
    cookbook gives you the proven path to
    15:49
    understand which funnel works for you
    15:51
    mmm that’s not bad that’s okay
    15:54
    well it won’t keep going I’ll grab that
    15:59
    let’s keep you some hacker cookbook
    16:04
    gives you the simplest way to build
    16:05
    profitable funnels in 15 minutes or less
    16:10
    take that as a no Falls for you it’s
    16:14
    like it’s the you know I mean okay say
    16:19
    hello to funnel hacker cookbook say
    16:22
    hello to my little friend
    16:23
    yeah I’m still in this blue because I
    16:26
    don’t know why I love the blue so I’m
    16:27
    choosing color picker here to grab the
    16:29
    color code that gives me then come back
    16:31
    here to my thing and be like hey don’t
    16:33
    make this grade make this Curren color
    16:35
    ooh what it’s kurta fied this thing she
    16:41
    pretty terrified I said what call of
    16:45
    curd today he’s got an evil scheme to
    16:47
    make clickfunnels
    16:48
    make more - clickfunnels i’ll make is
    16:50
    that possible rancor and let’s go so I
    16:52
    want to hear his evil scheme I’m excited
    16:54
    how about funnel hacker cookbook new
    16:56
    answer for funnel hackers who want to
    16:58
    understand which photo works for you
    17:01
    that is yes yes I hit me I hit me that
    17:04
    was the that was the lemon cool is that
    17:07
    the one now of course to do this the way
    17:12
    we should as professionals will need to
    17:14
    test these headlines but for now we’ll
    17:17
    just go with this oh you want to do okay
    17:19
    here you go I’m sending them to you Oh
    17:21
    will sass it up with a guaranteed on the
    17:25
    end
    17:25
    yeah Kirkuk new answers for funnel
    17:28
    hackers you want to understand what
    17:29
    funnel works for you guaranteed that
    17:31
    cool yeah he’s my here’s where my secret
    17:33
    tricks tricks
    17:34
    I’m sure down here she has
    17:37
    this blue light thing is going to be
    17:39
    coming similar to occurrence here what I
    17:41
    like doing to make that pop a little is
    17:43
    I take the same thing for the border I’m
    17:45
    gonna say top and bottom border it’ll
    17:47
    put the exact same color in you like why
    17:49
    should I send color I can’t tell and
    17:50
    then I just make it a little bit darker
    17:52
    and just gives us a little pop so isn’t
    17:56
    my little secret tricks I probably saw
    17:58
    with somebody but you know it gives like
    18:02
    a little edge but not like not rub dead
    18:04
    you can’t even tell it like pops a
    18:06
    little more so about that’s nice that’s
    18:09
    why they can do this a three row - do
    18:27
    you want email or do you want name -
    18:30
    name they change one or two what’s that
    18:34
    this cookbook one word or two I’m on the
    18:37
    picture we got here is one so I’m gonna
    18:40
    dramatically write those that I don’t
    18:43
    know who cares was fine wait you say the
    18:47
    grammar doesn’t matter and copy no it
    18:50
    doesn’t as long as you keep tenses right
    18:54
    though John parks my team which goes in
    18:56
    that see always myself he’s like you
    18:58
    switching tenses like 12 times
    19:00
    dan there’s copy five times already late
    19:04
    I buy into that I believe them on that
    19:06
    one but yet how do you get the like ons
    19:09
    here Vincent says I come for a while I
    19:14
    cops there we go no name icon ladies
    19:19
    just to your name her Nana did you
    19:27
    donated your email boom typically you’re
    19:29
    just asking for email only in the past
    19:31
    but is it because it’s for first squeeze
    19:33
    page you can ask mournful form question
    19:35
    yeah I don’t know I mean honestly I
    19:38
    probably still just clip you know fact I
    19:42
    probably will there’s just kill that one
    19:43
    I’m you can I just don’t do it in the
    19:45
    email so like if you do something you
    19:47
    know let’s get this we’ll get asked for
    19:48
    ice never I don’t do ever like deer
    19:49
    first name
    19:51
    right because like so many my lists
    19:53
    don’t have that and then you see
    19:55
    increased conversion but I think
    19:56
    nowadays people kind of know the gist
    20:00
    yeah how do you what would you say is
    20:02
    the biggest coolest how-to or reveal
    20:05
    that you share in the cookbook what’s
    20:07
    the what’s the big how-to and then we
    20:11
    found out that there’s only twenty two
    20:13
    types of funnels to cover every market
    20:14
    every industry so it’s it’s guaranteed
    20:16
    being one of the 22 that’s even yeah
    20:20
    that’s cool
    20:26
    drop that down pen alright it’s getting
    20:32
    good kearson headline you did right yeah
    20:35
    I didn’t say trick messenger okay
    20:38
    cloaca faces by the way my mom called me
    20:43
    yesterday she said that she was at this
    20:44
    thing and she’s like Zuckerberg sister
    20:47
    wrote a book and spoke this event my mom
    20:49
    was that she’s like Zuckerberg sister so
    20:52
    cool it’s not like her time that she
    20:54
    should work it Facebook whatever so I
    20:58
    bought the book but I’m not ready yet
    20:59
    please
    21:00
    I’m almost all excited in my mom yeah
    21:03
    it’s the coolest give your your FREE
    21:13
    copy of the digital versions of funnels
    21:17
    after nice
    21:23
    which photo works for your specific
    21:32
    company a bit of business the industry
    21:42
    that’s true we see every shoe but do
    21:44
    they leave and say what’s my indecent
    21:46
    make my say my business right for this
    21:49
    and chef yes ma’am that’s good you say I
    21:52
    guarantee to your free back
    21:55
    like this why it just says guaranteed
    21:58
    guarantee in your money minute well it’s
    22:00
    free wait there’s more go boom oh I’m
    22:09
    gonna do actually miss with this
    22:13
    when does the special offer end next
    22:16
    Friday eventually when we run out baby
    22:20
    so cut good folks there you go
    22:23
    while supplies last I have image
    22:29
    discount yet I don’t I don’t know if we
    22:32
    have one we did an image everything on
    22:35
    its account oh well yeah
    22:42
    David had a top row this summer up dude
    22:57
    Judy singing these normally sometimes
    22:59
    I’ve been listening to that um that
    23:02
    playlist you did on Spotify liked it
    23:05
    yeah it’s good so I can’t get that seven
    23:08
    nation army thing out of my head or they
    23:09
    clap your hands you know I can make your
    23:11
    hands clap thing that’s my kids favorite
    23:13
    song or the other we’re talking about if
    23:20
    you go to Spotify we go Spotify and
    23:23
    search for funnel hacking nzg time this
    23:26
    is the playlist I’m putting together
    23:27
    every hour on the hour is you play seven
    23:30
    nations army again but it’s just awesome
    23:33
    so there you go search for it and then
    23:35
    as I keep adding final hacker songs this
    23:37
    playlist keep getting better and better
    23:38
    better so there you go believe you’re me
    23:40
    it’s number three believers like my on
    23:42
    my new we got to do this Alice in my
    23:46
    funnel phone switchover
    23:51
    quite in trouble actually YouTube for
    23:54
    playing copyright music either stuff tip
    23:57
    alright how’s it looking looking awesome
    24:00
    it’s something too much though huh what
    24:03
    if I do this and I shrink the video down
    24:07
    into two blocks yeah like that better
    24:10
    actually yeah that’s much there’s two
    24:13
    mean lines on the hem line yeah it’s
    24:14
    gonna - if I might use action of this
    24:18
    right here
    24:19
    oh nothing good I’m liking this oh you
    24:23
    do I can’t show you guys his page yet
    24:27
    okay we’re close your eyes real quick
    24:33
    this right here is like we know people
    24:35
    are gonna be deciphering this video
    24:37
    frame by frame by frame you know why do
    24:42
    we tell we actually make this lot okay I
    24:56
    think I got the first version of this if
    24:58
    you want to hear it this is the view so
    25:02
    this is the who what why script who what
    25:05
    why how script that we’re gonna use as a
    25:06
    VSO suite you want me to read it to you
    25:10
    or no yeah we’re doing that okay hi I’m
    25:12
    Russell Brunson a founder of
    25:13
    clickfunnels I’ve got a free cookbook
    25:15
    for you called the phone hacker cookbook
    25:16
    that’s gonna help you specifically with
    25:18
    how to instantly understand which funnel
    25:20
    works best for you if you’ve been
    25:21
    struggling with figuring how to fit with
    25:24
    you’ve been struggling to figure out how
    25:25
    to build a profitable phone for your
    25:27
    business then you need this cookbook
    25:28
    because among other things it reveals
    25:30
    how to choose the right funnel for you
    25:31
    from 20 from the 22 different funnels
    25:33
    that cover every business you can
    25:35
    imagine just fill out the form on the
    25:38
    side of the page I’m gonna know your
    25:39
    email address and I’ll send the funnel
    25:40
    hacker cookbook out to you instantly be
    25:42
    an email there’s no catch I’m doing this
    25:43
    because I want to help as many people as
    25:44
    I can change their lives by using
    25:45
    marketing funnels the right way all you
    25:47
    need to do is put in your email address
    25:49
    and I’ll send it out instantly since
    25:55
    it’s the e-book one the the urgency
    25:57
    thing
    25:59
    not sure how to do that urgency thing a
    26:02
    couple things you know this offer ends
    26:04
    next Friday but that’s not true that’s
    26:06
    offers part of marketing tests and when
    26:07
    it’s over the cookbook will no longer be
    26:09
    available with this free offer you might
    26:10
    want to run with that yeah even if the
    26:13
    other thing we probably do digital
    26:15
    version forever so guy Kate yeah we make
    26:18
    this a physical book and a near-future
    26:20
    like we may not have a you know the
    26:24
    digital version may be gone okay which
    26:27
    is true actually so okay the best thing
    26:30
    about claims that are true is they’re
    26:31
    actually true yeah you know Lauren our
    26:37
    world just do the right thing is
    26:41
    actually better then you need this
    26:45
    cookbook because with other things
    26:46
    reveals and she’s right phone for you
    26:48
    from the 22 different phones that cover
    26:50
    every business you could imagine so you
    26:52
    can instantly understand which one will
    26:55
    work with you so you can instantly
    26:56
    choose the right one there you go yes
    27:00
    you got like guessing it might spend six
    27:02
    months right mmm I love the I love the
    27:10
    deadline now are you gonna you are you
    27:12
    just gonna let him click the button are
    27:14
    you gonna make them put in their email
    27:15
    email come on get down in the next
    27:17
    Facebook is that is the I’m sorry I’m
    27:19
    not looking is the okay so it’s going to
    27:23
    be fill out the form below the video
    27:25
    yeah okay sorry okay the sites on the
    27:28
    left in the video
    27:30
    okay so just fill out the form to the
    27:34
    left yeah right right yeah okay you know
    27:41
    your email address and I’ll send the
    27:42
    phone on the phone hacker cookbook out
    27:44
    to you instantly via email there’s no
    27:47
    catch and goes because I want to help as
    27:48
    many people as I can change their lives
    27:50
    by using marketing funnels the right way
    27:51
    only if you do just put in your email
    27:53
    address and I’ll send it out instantly
    28:00
    so this ebook offer this electronic this
    28:03
    ebook offer it’s only available for a
    28:07
    limited time while we turn this into a
    28:08
    physical book and tell you to yeah um
    28:19
    onca copyright visits this copyright
    28:22
    this type not this one
    28:23
    they were copyright 2008
    28:30
    it’s an LLC it’s a pop quiz close a
    28:34
    listing who here watching knows what
    28:36
    Edison LLC and why we called it Edison
    28:39
    leti we spelled it wrong they may know
    28:43
    I’m in other messages but it’s not
    28:46
    accountants again though it’s interested
    28:48
    dicen how about if anyone knows I would
    28:51
    send you three copies like a cookbook
    28:53
    when it comes out before it comes out I
    28:55
    got two of these demo comments and your
    28:57
    demo copy of in your nose oh yeah that’s
    28:59
    sighs Todd or Jimmy - probably what you
    29:02
    did I don’t know you can’t work for
    29:05
    clickfunnels
    29:06
    petronella see to win this practice you
    29:09
    may have heard the Stuart this thing’s
    29:11
    looking really cool actually
    29:13
    did you already closed down the headline
    29:14
    wizard Jim my chance not um no I did not
    29:17
    I could really use two more headlines
    29:20
    which would be silly if you got it okay
    29:24
    let’s see I’m just gonna start going
    29:27
    with the I just gotta build profitable
    29:29
    funnels fast without struggling to
    29:31
    figure out which funnel you should use
    29:32
    in your business definitely use it
    29:35
    what’s happened is the hallways you know
    29:39
    it’s different let’s see how to
    29:48
    understand which marketing funnel works
    29:50
    for you even if you’ve never built a
    29:52
    funnel before yeah like that one yeah
    29:55
    there’s no hurry
    30:15
    edit I didn’t understand much marketing
    30:18
    funnel works best for you even if you’ve
    30:20
    never built a phone before right that’s
    30:22
    coming in the messengering in another
    30:24
    one I know that’s all relaxing okay I’ll
    30:29
    use that right here and the video ESL
    30:32
    copy I’m gonna use it as an actual video
    30:34
    it’s you right
    30:35
    I’ve also used down here in this little
    30:37
    bottom section so I’ll be using twice
    30:39
    which is kind of cool cuz like a weird
    30:59
    gray headline if I like that I’m gonna
    31:01
    try it just to see his tech stuff that
    31:05
    goes there way down below yeah it’s kind
    31:17
    of like I don’t know I can’t decide if
    31:20
    it’s in the cradle and you can we bigger
    31:22
    all right so you’ll me read this to you
    31:26
    real quick the final version and then
    31:27
    I’ll send it to you yeah okay hi I’m
    31:30
    Russell Brunson founder of click photos
    31:32
    we’ve got a free cookbook for you called
    31:33
    the foam hacker cookbook that’s going to
    31:34
    help you specifically with how to
    31:36
    instantly understand which funnel works
    31:38
    for you if you’ve been struggling sorry
    31:44
    you’ve been struggling to figure out how
    31:46
    to build a profitable funnier funnel for
    31:47
    your business then you need this
    31:49
    cookbook because among other things
    31:51
    reveals how to choose the right funnel
    31:52
    for you from the 22 different funnels
    31:55
    that cover every business you could
    31:56
    imagine so you can instantly choose the
    31:58
    right one just fill out the form on the
    32:00
    side of the page when we know your email
    32:01
    address and I’ll send the funnel hacker
    32:02
    cookbook out to you instantly via email
    32:05
    there’s no catch I’m doing this because
    32:06
    I want to help as many people as I can
    32:08
    change their lives by using marketing
    32:09
    funnels the right way all I need for you
    32:11
    to do is just put in your email address
    32:13
    and I’ll send it out instantly this
    32:14
    ebook offer is only available for a
    32:17
    limited time until we turn it into a
    32:18
    physical book even if you can’t use
    32:20
    every recipe in the book right now
    32:21
    you’ll have access to the funnel hacker
    32:23
    book and get value from it for years to
    32:25
    come so just to recap you’re gonna get
    32:27
    instant access to this free cookbook the
    32:29
    funnel hacker cookbook that will help
    32:30
    you with how to instantly understand
    32:32
    which funnel which marketing funnel
    32:34
    works for you which means you can
    32:38
    finally stop struggling to figure out
    32:39
    how to build a profitable funnel for
    32:41
    your business just fill out the form let
    32:42
    me know your email address and I’ll send
    32:43
    it out instantly do it today love it
    32:46
    is that cool super cool all right so of
    32:50
    course you’ll edit it on the fly which
    32:52
    is fine and I’m gonna send that in the
    32:54
    facebook Messenger now too so bang
    32:56
    alright so hey what I hated the great
    33:04
    color I change back a lot
    33:05
    those are watching right now do you need
    33:11
    some copy for the offer on the next page
    33:15
    for the physical book right yep now six
    33:19
    of these oh okay and to get to that yes
    33:26
    [Music]
    33:29
    are you using it’s the who what why how
    33:33
    script actually went one of the original
    33:39
    ones it’s under the sales copy and video
    33:41
    two when the original funnel scripts
    33:44
    from dot-com secret wait you mean this
    33:47
    whole time that’s for spinning there yep
    33:51
    yep um I couldn’t profiting me mad money
    33:55
    every single day this whole time out you
    33:58
    could in some ways we do you a
    34:04
    disservice because we come out with so
    34:05
    many new scripts we don’t encourage you
    34:07
    to use the existing scripts but no more
    34:09
    no more new script I’m just kidding I
    34:13
    can’t stop now oh yeah three and three
    34:22
    with their way to make it like there’s
    34:25
    no way to do is he makeup enough have
    34:26
    you CSS then I’ll some she called you so
    34:28
    go straight yeah oh three not so cool
    34:31
    it’s awesome I love quick phones to put
    34:34
    an artist and I have no artist skills
    34:39
    three columns up and rock spot Donnie
    34:44
    Russell Brunson this is going here big
    34:50
    big big
    34:51
    nice this little dude’s going here ha ha
    35:00
    that’s so cool
    35:01
    oh it’s good how did you come find you
    35:09
    like three more crops you do that let me
    35:10
    see a sesame what is that
    35:12
    tell like fake 3d arrow sideways like
    35:16
    yeah actually yeah yeah and what the
    35:19
    line is actually might cuz like buttons
    35:21
    yeah that’s so cool I always wanted to
    35:30
    use that ha I’m so excited right now
    35:32
    sorry guys kind of nerd out over your
    35:35
    kid this rone their clone this move this
    36:00
    let me delete
    36:03
    I’m kind of winging this one on the
    36:07
    second but um tell me how you if you
    36:11
    like this of the direction it’s going on
    36:12
    so this would be the the script you’d
    36:14
    use on the next page so hey Russell
    36:16
    Brunson here again thanks for your
    36:17
    question of free copy of the funnel
    36:18
    hacker cookbook let me ask you a
    36:19
    question
    36:20
    how would you like to have a physical
    36:22
    copy of the cookbook to lay on your desk
    36:23
    and use to create amazing marketing
    36:26
    funnels ebooks are cool but there’s
    36:28
    nothing like the feel of a real book in
    36:30
    your hands making notes on it and using
    36:32
    as a real tool plus the physical version
    36:34
    is spiral-bound which means it lays flat
    36:36
    on your desk for easy reference that’s
    36:39
    really good he’s just so good that was
    36:41
    that’s an all the scripts to tie off
    36:42
    your cup head I’m I wrote that sorry
    36:47
    I I wrote that out of my head just off
    36:49
    the top of my head now but I was using
    36:51
    the funnel script as an inspiration
    36:52
    that’s awesome
    36:55
    jinda just for those of you who wonder
    37:00
    if I really can write copy or only just
    37:02
    use my song stuff you know um are you
    37:08
    autographing them all the digital ebooks
    37:12
    I will real sport um but the physical
    37:16
    version no right oh yeah can Stephen
    37:19
    sign your hand like you got a stamp yeah
    37:22
    there you go
    37:31
    this is really I’m glad they can’t let
    37:34
    us do this like this saved me like four
    37:37
    or five hours of working it’s turning
    37:39
    out really really really good and what
    37:41
    he did after watching me Jim yeah you
    37:45
    okay so one thing that’s boring is
    37:47
    copied it’s like yeah
    37:49
    so I’m sexify you that I say that on
    37:51
    camera think so sure you can it’s your
    37:53
    show yeah I say that to my wife all the
    37:55
    time so i’m use like i’m just pop make
    37:59
    it pop because big blocks of texture
    38:01
    already do i intimidating some music
    38:04
    underlines and bulls it’s not just make
    38:06
    it pop so it’s easier to read it’s also
    38:08
    called dual readership so if you just
    38:09
    read the bolt a free cookbook off on our
    38:11
    cookbook how to build profitable funnels
    38:12
    22 funnels every business you can
    38:14
    imagine on our cuz i’m for other things
    38:16
    that are like the subconscious things i
    38:18
    need you to understand and be able to
    38:20
    get this you call it dual readership in
    38:22
    the copy world i’m looking for those
    38:24
    things that are like i know that’s the
    38:25
    name of it pop out yeah that’s why they
    38:27
    feel good if you’re good really good
    38:28
    copywriters if you’re good sells leather
    38:30
    like you’ve read the entire sales
    38:31
    letters in one story if you read just
    38:33
    the headline there’s a just the
    38:35
    headlines alone should tell the story
    38:36
    and so as well so that people get
    38:39
    jewelry to ship there’s different
    38:41
    different paths that’s cool and maybe if
    38:43
    you a deeper look at like the video
    38:44
    stuff so he should we get this deep
    38:47
    chambers this is this getting a people
    38:49
    into drowning no I I think you can go as
    38:51
    deep as you want it’s it’s your show we
    38:53
    got 33 seconds so if you watch some of
    38:55
    the videos like for example an expert
    38:58
    secrets where the videos
    38:59
    I used to see some Brandon Fisher does
    39:01
    our video stuff if you watch the doctor
    39:04
    rulers video lion chiropractic him
    39:06
    talking to his experts secrets things
    39:07
    the very beginning of the video if you
    39:09
    watch that he’s fishing and he’s there’s
    39:11
    no fish you come how actually struggle
    39:14
    to capture you know tell you get clients
    39:15
    I’m struggling to him fishing to having
    39:17
    success and then as he tells the story
    39:19
    and crescendos the fact now he’s having
    39:20
    success then it shows him with a bunch
    39:22
    of fish with his kids like holding fish
    39:24
    so it’s also like the visual reader
    39:26
    anyway there’s there’s a lot of
    39:27
    different places that were they were
    39:29
    tying it in oh sorry
    39:33
    the cool thing is since we’re actually
    39:35
    doing real work we’re gonna keep going
    39:39
    one way or the other so um let me ask
    39:43
    you a question how much is the physical
    39:45
    price going to be for the cookbook and I
    39:47
    is it going to include free shipping and
    39:49
    handling or how’s that gonna work
    39:50
    I think I’m a new printing inch if he’s
    39:52
    laying my pre costs at bulk about 10
    39:54
    bucks for these apiece so we’ll probably
    39:57
    do yeah I don’t want to lose money in
    40:01
    this one cuz there’s no like big up so
    40:02
    down so I’ll change this Jimmy covering
    40:04
    the printing and shipping cost linked to
    40:05
    probably fourteen ninety five is my
    40:07
    guess again and then free shipping a
    40:11
    river so I don’t know if anyone knows
    40:22
    they have to start with Edison Oh nobody
    40:25
    got it no no all right here you go so
    40:28
    before we were before we launched
    40:30
    clickfunnels cliff Rossellini one of a
    40:32
    whole bunch of software tools and so we
    40:34
    like we needed a software company and
    40:36
    and then there’s a big debate between
    40:38
    like Edison and Tesla like who’s writing
    40:40
    the Edison was a Tesla like some people
    40:42
    love Edison’s I mean the editors of scam
    40:43
    artists if you want to test whether
    40:44
    there’s a big weird thing and Todd had
    40:47
    this thing way back today he’s like I
    40:48
    bought a domain called Edison he’s like
    40:50
    it’s kind of a play off of Edison or
    40:52
    Tesla so Edison with the T and T is oh
    40:55
    and comma and so Edison was going to be
    40:57
    like this this over are some software
    41:00
    company kind of like 37signals and then
    41:02
    they had like Basecamp and high-rise
    41:04
    always other things underneath it and
    41:05
    then we had quick funnels and turns out
    41:07
    people really like quick phones and blew
    41:08
    up and they were right nobody knew a
    41:09
    December was there just cliff
    41:11
    the nice backpack naps actually separate
    41:13
    tools that just became part of
    41:14
    clickfunnels and so yeah but I think
    41:17
    that we are reading with this new launch
    41:19
    in the bottom video I think that we are
    41:20
    going to be calling the actual editor
    41:22
    the Edison editor I think that’s awesome
    41:24
    so that’s what it’ll now become a thing
    41:26
    the editor told the Edison so that’s
    41:28
    where the PT is Owen came from thoughts
    41:31
    you’re wondering and the way 37 singles
    41:34
    children 37 singles to now that company
    41:36
    was called Basecamp they switch their
    41:37
    name so they screw it came from LLC
    41:45
    means I don’t know the answer that
    41:49
    instant access to the free cookbooks in
    41:52
    plus it’s actually cookbooks them that
    41:53
    pops out interesting was Mark no works
    41:57
    for you do that that was meet you
    42:03
    finally stops struggling hey you want to
    42:11
    hear this last one or this the final
    42:12
    version of this yes please
    42:14
    okay so hi I’m Russell Brunson here hi
    42:18
    rocker Bolton here thanks for a question
    42:20
    a free copy the phone hacker cookbook we
    42:21
    asked you a question how would you like
    42:22
    to have a physical copy of the cookbook
    42:24
    to lay on your desk and use to create
    42:26
    amazing marketing funnels ebooks are
    42:28
    cool but there’s nothing like the feel
    42:30
    of a real book in your hands making
    42:32
    notes on it and using it as a real tool
    42:34
    to build your business plus the physical
    42:36
    version is spiral-bound which means it
    42:38
    lays flat on your desk for easy
    42:39
    reference I’d love to send you a
    42:41
    physical version of the cookbook now
    42:42
    understand we’ve only got a limited
    42:44
    number of them in stock and all of our
    42:46
    past books have sold out fast we’re
    42:48
    gonna ship it out to you for just 14.95
    42:50
    and I’ll even pay the shipping for you
    42:52
    so if you’re serious about building the
    42:54
    right funnels to build your business
    42:55
    grab a physical copy of the cookbook
    42:57
    right now that’s amazing
    43:01
    yeah okay here we go
    43:05
    some send that to you into Facebook too
    43:07
    and then guess what
    43:08
    I get to I get to drop the Mike son cuz
    43:11
    big boom
    43:14
    [Laughter]
    43:18
    we’ll go hang out my new cryosauna not
    43:20
    oh yes
    43:23
    in the next hour so più a funnel hacker
    43:24
    on TV you will see Jim in the crass on
    43:26
    it crying like a little baby half naked
    43:28
    yeah I really those crying like a little
    43:30
    girl so now you know I can save like
    43:33
    however much one of those things cost I
    43:35
    just stuck eyes keep down my pants and
    43:37
    Riaan that was it
    43:40
    how’s the page look it looks amazing the
    43:43
    promise page yeah that’s really good I
    43:45
    think I don’t won’t change them to make
    43:46
    though but it’s not like all the other
    43:48
    pages that has your picture in the
    43:50
    background and as the as the watermark
    43:52
    image in the back no I mean that’s like
    43:56
    that’s like that’s what any kind of
    43:59
    rustle funnel looks like man what do you
    44:02
    mean what does it mean it means it’s
    44:04
    always got your picture in there it’s
    44:05
    branded with you are you saying a
    44:07
    conceited no I’m saying that you’ve got
    44:10
    a brand and you use it if I was saying
    44:14
    you were conceited they’re talking trash
    44:16
    it would have started with the fart gun
    44:17
    I know it just feels weird not to see
    44:24
    your picture but I guess with the videos
    44:26
    in there with you talking that will then
    44:29
    it’ll that’ll make sense and you look at
    44:32
    this like my back of my head’s on the
    44:33
    cookbook so I’m so conceited it’s cool
    44:35
    it’s all in there I still make the
    44:39
    coverage what if you took that cover and
    44:42
    made the cover the watermark image in
    44:44
    the background I can be cool all these I
    44:47
    don’t make this a simple though I love
    44:48
    curves what I’m always wondering yeah so
    44:50
    I’m gonna keep simple I just relaxed I
    44:52
    like this blue better for a headline
    44:53
    like it’s possible more cool you didn’t
    44:56
    you didn’t argue with me about the copy
    44:57
    so I’ll shut up about your design I
    44:59
    apologize okay good all right well this

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