Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!YouTube Transcript: English (auto-generated)
00:00
Oh Google’s yet on YouTube no no we’re
00:09
have to be there with you guys live I
00:11
know we miss you here we’ve got Thor
00:14
back here in the background filming
00:16
today we hit yourself in the head with
00:19
that dude their store at either that’s
00:25
either Thor or a really bad 80s hair
00:28
metal band you know that’s something you
00:36
need to pull out for the funnel hacker
00:38
TV is just a little short keeps getting
00:40
in my mouth
00:40
oh so actually today before we start
00:44
officially everybody who’s hanging out
00:46
this today today school day because I’m
00:48
a hacker TV which is going to go live
00:50
here at our to gym is actually on the
00:52
episode jump in and you’ll see it mostly
00:59
Nikki and yeah half naked for most of it
01:02
so that’s rewarding don’t watch with
01:04
kids around but definitely thought that
01:06
TV later on today to see the episode and
01:08
I actually dressed up today no one knows
01:11
this but I want to I want to brag about
01:12
my shirt you see my shirt yet Jim not
01:15
really hey I’m gonna read it with you
01:16
slowly says copywriter not copywriter oh
01:21
this is like fun scripts
01:24
sure we should make it is first is that
01:26
shirt copyrighted anyway I’m not suited
01:34
to give legal advice for only $200 you
01:37
can get the he deserves guarantee your
01:44
intellectual property is 110%
01:46
unconditional even from the biggest
01:49
corporation 60-day money-back guarantee
01:51
only four copies left buy it in the next
01:55
24 hours so there you go this is for all
02:00
of our copywriters you or copywriters
02:02
not copywriters I get it all the time if
02:04
I gave you Cochran like I don’t have any
02:06
legal friends though
02:09
we’re talking about so yes actually cool
02:12
my friend over at swipe is this white
02:15
bag one swiped yeah white that’s you I
02:17
think it still live from the day or two
02:18
they’ve taken it down you guys should
02:20
all get this year because it means
02:21
you’re a copywriter for using funnel
02:23
scripts you need this shirt a setting
02:25
somebody in there either yeah so it’s
02:27
it’s many favored shapes actually it’s
02:29
actually his shirt that actually looks
02:30
cool which most marketing shirts outside
02:32
the funnel and ones are kind of fact my
02:34
wife took three of the marketing shirts
02:36
that we got as gifts and she threw Moya
02:38
she said you’d never wear any of these
02:39
like yeah they’re kind of me so it was
02:41
actually awesome
02:46
yeah keep really bad t-shirts to clean
02:49
my guns with gun oil and crap all over
02:52
right Steven that’s a good are anybody
02:57
so the game plan for today some of you
02:59
guys know we are so number one gyms me
03:05
up on a locker TV today which is awesome
03:07
number two we are glue fourteen fifteen
03:13
days away from our viral video launch
03:14
which is exciting
03:15
which really kicked off today right yes
03:18
Oh yesterday yes oh yeah yeah with the
03:21
firefighter launch if you go to CF goes
03:22
viral calm we’re trying to get a huge
03:25
pre-launch party taking a hundred
03:26
thousand people register the pre-launch
03:27
party for the viral video party a lot of
03:30
parties so on party and then average of
03:32
that when the new funnel nucleophiles
03:34
funnel arriving video goes live it’s
03:35
also in this little book right here the
03:37
funnel hacker cookbook I’m really
03:48
excited about it so I’m kind of jealous
03:50
cuz the weight loss dudes they get
03:51
around like a weight loss book and then
03:52
like the next week clearly right like
03:54
the cookbook sounds like my own cookbook
03:56
sorrow this book are the other one which
03:58
is somewhere oh yeah Jim’s got a closer
04:04
DJ which is so cool with spinal balance
04:09
you can have on your desk like oh I’m
04:11
working on this thing so the cool got a
04:13
cookbook this is the sneak preview which
04:15
he has your love so this is so like you
04:17
never get confused about funnels against
04:19
you open it up here Ike and the elements
04:22
are basic
04:22
ingredients like if you made a recipe I
04:24
was making a cake right what are the
04:26
elements of the cake ingredients of the
04:27
cake I took eggs and flour and milk and
04:30
bacon and they’re so good do you make
04:33
butter include throws there’s
04:37
ingredients of elements right so here’s
04:39
like it defines all the elements like oh
04:40
here are well that closer on my knees
04:43
this thing knows it here’s the text
04:45
notes there’s the headline element the
04:46
sub-headline the paragraph or whatever
04:49
there you go and they’re short a this is
04:51
one a paragraph or headline we actually
04:52
look this way it so shows what Elmen is
04:54
that shows you here’s the next elements
04:56
boom what they are they look they
04:58
actually like sight quick phone so those
04:59
do all the elements yo there’s all the
05:01
ingredients inside of a funnel then you
05:04
go further in the book showing us off
05:07
I’m really excited for it so price your
05:09
time but yet it’s gonna be twice as big
05:11
- yeah it’s actually this is out nothing
05:13
done wanna put all the funnels in yet
05:15
it’s just the page so then you go from
05:16
okay then you go from from the elements
05:22
the ingredients then you’re like okay
05:23
well now I need a page so I what’s an
05:25
example of a page it’s like cool let’s
05:28
have liquidating offer yeah I probably I
05:31
can find that fast so then go to the
05:33
page you said and here’s the page that
05:35
gets is for example or reverse squeeze
05:36
page well what’s a reverse squeeze page
05:38
well I don’t know exactly but you know
05:39
that V to the elements or ingredients
05:41
inside a griever sweets made or make it
05:43
do they are here here’s a quick
05:44
explanation order reverse squeeze page
05:46
isn’t why you have that versus the
05:47
regular squeeze page then you flip it
05:49
over you see as when I was joking the
05:52
new viral video has to do with nude
05:53
squirrels so we decided to make a
05:55
reverse squeeze page for sewing you’d
05:57
screw our oh this is a little like if
05:59
you were selling dude screw art so it’s
06:01
like there’s this element this stuff
06:02
looks out what you need and then you got
06:04
a cool now five selling you scroll order
06:06
I know how to sell what if I’m selling
06:07
my fate so then you flip the pages over
06:09
and you’re like oh here is the page
06:13
structure the wireframe there’s a
06:14
section inside the section there’s a row
06:16
and said they’re all there are these
06:17
four elements and that’s all you need
06:19
for reverse squeeze page and then this
06:20
one looks like from a flat you might
06:22
stand poised so you can actually hit sit
06:24
this on your desk like this while you’re
06:25
building like okay need that element I
06:27
need that do that and then boom the
06:28
whole thing is done it’s amazing and
06:30
then from there goes into the funnels
06:31
like what pages down what it funnels
06:33
it’s anyway so this is the locker
06:34
cookbook which I’m so excited you look
06:38
so cool and what’s that I’m going to
06:42
take data scan it and then make notes on
06:47
which funnel scripts you use in which
06:49
part
06:50
oh and then let people know in the
06:55
things I’m writing right now wait we
06:57
could uh we can include that in a
06:59
cookbook can you get down this weekend
07:01
Kurt yeah cuz like today is it like
07:05
we’re finishing the blast happens the
07:06
cookbook I can make a chapter called
07:07
funnel strips were you sure I could get
07:10
to do if usually if you want to work all
07:12
weekend long I need that for you madam
07:13
we can make that part of the actual
07:14
cookbook okay let’s do it
07:16
Oh be honest yeah for the stuff we’re
07:18
writing right now okay I have a person
07:30
up at this point James I can send this
07:32
to you okay yeah I’ll see the pages you
07:35
go through the pages of our scripts
07:36
finish page crap okay rotating through
07:39
through the roof
07:39
that like takes a little cook with all
07:41
my love line even that I mean pretty
07:43
much all I need to do is just put the
07:45
name of the script in the link right
07:46
yeah yeah yeah I couldn’t do that and
07:50
she goes we’ll do it on the page scripts
08:06
like right here yeah like what final
08:08
scripts goes for this thing they have
08:11
balls that this page would be good that
08:13
looks like that yeah yeah yeah that’s no
08:16
problem
08:16
that’s brilliant really all right
08:18
there’s a lot of things not fun on a
08:20
cookbook for all who are watching my
08:21
goal is to get everyone to have this
08:22
thing in the whole entire world so there
08:24
will be a free downloadable you can
08:26
download free on your own or you cover
08:27
shipping handling you get the one that
08:28
spiral-bound so this is I don’t make
08:30
Jack crap on this it just helps you guys
08:32
use clickfunnels a whole bunch and
08:34
that’s the whole goal this against
08:35
everyone’s hand so there’s no KF Russell
08:37
just gives you massive value for free
08:39
consistently I think so I hope you guys
08:42
don’t mind I’m just trying
08:43
though your mind with the value nerds
08:46
alright okay so today we’re going to do
08:48
I showed you that not just to brag well
08:50
that’s partially I got a cookbook how
08:52
cool is that anyway because today I’m
08:56
gonna start building out the funnel
08:57
it’ll be live for this and so Jim’s can
08:59
help me and that way we can converge
09:00
with one funnel Friday to stone sweet
09:03
that’s the plan wait awesome
09:04
okay so I’m gonna do I’m gonna kick off
09:06
of this mode and put me into screen
09:08
share mode can I come down from outer
09:11
space yet cuz I’m having trouble
09:13
breathing now yeah you can you have my
09:18
permission to breathe open this puppy up
09:22
for thirty minutes all right
09:27
[Music]
09:28
press real quick see see right so you
09:30
have a vision my head but apparently you
09:32
picked my mind yet do so tell you can I
09:34
will show you what we are doing alright
09:38
alright so what we will do will create a
09:40
page it’s really really cool it says
09:41
something like now probably I’d like a
09:44
picture me because vanity and I can
09:46
picture me holding the cookbook and then
09:50
a headline it’s like hey get a free copy
09:52
this cookbook no purchase necessary are
09:56
you using right there okay I gotta use
09:58
cookbook page because I will be using
10:03
middle do use reverse squeeze but yes
10:05
I’ll make a video that’s always thinkin
10:07
yeah cuz the party the who why how on
10:09
that page okay so let’s do versing these
10:11
videos here me doing a who what why how
10:13
reverse squeeze page then they’re going
10:15
to opt in for the things then then we
10:18
take a new page over here
10:19
that’s like sweet there’s the download
10:22
link and then it’s gonna die hey if you
10:24
want me to ship you the physical one and
10:26
I’m two-step order form thing above you
10:28
right here yeah and then that would be a
10:31
patriot so then here we just basically
10:33
like that’s closely get the download on
10:36
the first one than they paid for the
10:37
other one yeah that’s awesome yeah
10:38
that’s kind of cool though decline
10:41
construction I don’t know if this is
10:42
movie script it’s just kinda like minx
10:44
by the physical here or there’s actually
10:47
basically say makes bicycling here we
10:50
will figure it out
10:51
yeah sure now so so on that first page
10:55
they’re gonna get it for
10:57
so it’s it often and they’ll get the PDF
11:00
for free okay so what we can probably do
11:03
is we’ll just use the who what why how
11:06
script twice but we’ll do one for the
11:09
free and then we’ll do one for the for
11:12
the physical version and we’ll just
11:13
modify it on the fly what the who on the
11:16
second one yeah yeah yeah we can do it
11:21
yeah that’s no problem we can do it cool
11:24
and then uh should we offer an audiobook
11:26
version just kidding this audiobook as
11:29
an order but I would do that as an order
11:31
but couldn’t you write then yeah yeah
11:35
yes I think you know the thing in this
11:39
feature yeah it’s kind of boring but I
11:42
think I do kind of want to do like a
11:44
cookbook workshop for six so like hey
11:48
that’s the bump is just registering you
11:51
see for it or for the hotel Oh how would
11:55
you put what if we did it is like a
11:56
webinar that there is before it teaches
11:59
how to use it and then I can just
12:00
bitches cliff bones at the end like and
12:02
be cool why don’t you just do a 14 well
12:07
but you don’t have that done yet for now
12:09
while you’re doing it you could just do
12:11
the 14 day trial and clickfunnels
12:13
yeah and yeah and then come up with the
12:16
class in the meantime that way you’re
12:17
not over stressing yourself Thank You
12:20
page be like step one at your trial step
12:22
to register for whatever like a rep not
12:24
okay there’s one easy awesome all right
12:28
can we can do that so we need a headline
12:31
first right oh yeah yeah imma start
12:33
let’s start sentencing up
12:35
so again so should I show it should I
12:39
share my screen
12:40
yeah exactly do nemily click the button
12:53
now I think so only just put it in like
12:55
an audio track make waves world and
12:57
actually have it like oh yeah why does
13:04
Russell always do that okay so for this
13:08
to work I need squeeze page which is
13:10
right
13:10
boo and I don’t need to sell a space
13:12
because this is in the order form page
13:13
so I’m gonna do eat said the sales page
13:16
dead somewhere squeeze page order form
13:20
and then the order confirmation page
13:22
will be this page are saying thanks and
13:25
I’m also offering so I don’t need this
13:26
Thank You page I kill that dude nice
13:29
because confirmation page when we come
13:30
in a queue page so there’s my fun when
13:33
we mapping this thing from here to here
13:34
we got one two three one two three all
13:36
right we are congruent now I can start
13:39
building Gregory said this is way too
13:41
stiff about 45 entries but I’m doing
13:47
right now is I’m just filling out the
13:49
form to do that killer headlines and so
13:51
far just saw them on the right track our
13:54
niche audiences funnel hacker our two
13:56
main keywords are building funnels
13:58
design funnels don’t hacker cookbook
14:01
it’s a cookbook it’s new number one big
14:04
result that people want from this is
14:05
build profitable funnels fast what’s
14:07
another big result that people are gonna
14:09
want or get from the cookie I only
14:11
understand what funnel works for them
14:12
okay there you go
14:14
yeah that’s amazing people like that’s
14:16
like and I like should I use a free push
14:21
shipping funnel on my gear means ship
14:22
for free they know I’m a chiropractor so
14:27
this is a hopefully ever the funnel
14:29
hacks like I thought a lot about this
14:31
Trello board has like all my favorite
14:32
templates every type of page so reverse
14:34
suite in fact we’re making these in
14:35
click funnels now so most of my favorite
14:37
ones will be click funnel soon but this
14:39
is like reverse squeeze pages my
14:40
favorite one ever is really curved in
14:42
like eight years ago it’s this one so
14:44
I’m gonna funnel hack this one for my
14:45
reverse squeeze page and basically
14:46
reverse squeeze pages and typical
14:49
squeeze page you give them curiosity an
14:50
opt-in then you tell them something
14:52
reversibly space you tell them something
14:53
awesome given the value of front linking
14:56
opt-in to the next step so what happens
14:57
typically as your conversion rate will
14:58
go down but your quality of leads will
15:01
go up so that’s what a reverse squeeze
15:02
pages that’s kind of this is what I’m
15:03
gonna be my final hacky here case you
15:06
guys are wondering what I am doing so
15:07
weird yes I do practice what I preach
15:10
hopefully be best so I follow I as a bum
15:12
do you have a cool Beamer that you’re
15:14
gonna pull up in I finished filling all
15:23
this thing
15:24
and now we’re ready to start thinking
15:26
about some headlines now is this gonna
15:27
be hot warm or cold traffic that’s gonna
15:29
be exceeded we’re gonna be driving this
15:32
or usually clickonce members like yeah
15:34
go get the cookbook so yeah they’ll be
15:36
it’ll be definitely a warmer audience
15:37
okay yeah okay how about photo hacker
15:47
cookbook gives you the proven path to
15:49
understand which funnel works for you
15:51
mmm that’s not bad that’s okay
15:54
well it won’t keep going I’ll grab that
15:59
let’s keep you some hacker cookbook
16:04
gives you the simplest way to build
16:05
profitable funnels in 15 minutes or less
16:10
take that as a no Falls for you it’s
16:14
like it’s the you know I mean okay say
16:19
hello to funnel hacker cookbook say
16:22
hello to my little friend
16:23
yeah I’m still in this blue because I
16:26
don’t know why I love the blue so I’m
16:27
choosing color picker here to grab the
16:29
color code that gives me then come back
16:31
here to my thing and be like hey don’t
16:33
make this grade make this Curren color
16:35
ooh what it’s kurta fied this thing she
16:41
pretty terrified I said what call of
16:45
curd today he’s got an evil scheme to
16:47
make clickfunnels
16:48
make more - clickfunnels i’ll make is
16:50
that possible rancor and let’s go so I
16:52
want to hear his evil scheme I’m excited
16:54
how about funnel hacker cookbook new
16:56
answer for funnel hackers who want to
16:58
understand which photo works for you
17:01
that is yes yes I hit me I hit me that
17:04
was the that was the lemon cool is that
17:07
the one now of course to do this the way
17:12
we should as professionals will need to
17:14
test these headlines but for now we’ll
17:17
just go with this oh you want to do okay
17:19
here you go I’m sending them to you Oh
17:21
will sass it up with a guaranteed on the
17:25
end
17:25
yeah Kirkuk new answers for funnel
17:28
hackers you want to understand what
17:29
funnel works for you guaranteed that
17:31
cool yeah he’s my here’s where my secret
17:33
tricks tricks
17:34
I’m sure down here she has
17:37
this blue light thing is going to be
17:39
coming similar to occurrence here what I
17:41
like doing to make that pop a little is
17:43
I take the same thing for the border I’m
17:45
gonna say top and bottom border it’ll
17:47
put the exact same color in you like why
17:49
should I send color I can’t tell and
17:50
then I just make it a little bit darker
17:52
and just gives us a little pop so isn’t
17:56
my little secret tricks I probably saw
17:58
with somebody but you know it gives like
18:02
a little edge but not like not rub dead
18:04
you can’t even tell it like pops a
18:06
little more so about that’s nice that’s
18:09
why they can do this a three row - do
18:27
you want email or do you want name -
18:30
name they change one or two what’s that
18:34
this cookbook one word or two I’m on the
18:37
picture we got here is one so I’m gonna
18:40
dramatically write those that I don’t
18:43
know who cares was fine wait you say the
18:47
grammar doesn’t matter and copy no it
18:50
doesn’t as long as you keep tenses right
18:54
though John parks my team which goes in
18:56
that see always myself he’s like you
18:58
switching tenses like 12 times
19:00
dan there’s copy five times already late
19:04
I buy into that I believe them on that
19:06
one but yet how do you get the like ons
19:09
here Vincent says I come for a while I
19:14
cops there we go no name icon ladies
19:19
just to your name her Nana did you
19:27
donated your email boom typically you’re
19:29
just asking for email only in the past
19:31
but is it because it’s for first squeeze
19:33
page you can ask mournful form question
19:35
yeah I don’t know I mean honestly I
19:38
probably still just clip you know fact I
19:42
probably will there’s just kill that one
19:43
I’m you can I just don’t do it in the
19:45
email so like if you do something you
19:47
know let’s get this we’ll get asked for
19:48
ice never I don’t do ever like deer
19:49
first name
19:51
right because like so many my lists
19:53
don’t have that and then you see
19:55
increased conversion but I think
19:56
nowadays people kind of know the gist
20:00
yeah how do you what would you say is
20:02
the biggest coolest how-to or reveal
20:05
that you share in the cookbook what’s
20:07
the what’s the big how-to and then we
20:11
found out that there’s only twenty two
20:13
types of funnels to cover every market
20:14
every industry so it’s it’s guaranteed
20:16
being one of the 22 that’s even yeah
20:20
that’s cool
20:26
drop that down pen alright it’s getting
20:32
good kearson headline you did right yeah
20:35
I didn’t say trick messenger okay
20:38
cloaca faces by the way my mom called me
20:43
yesterday she said that she was at this
20:44
thing and she’s like Zuckerberg sister
20:47
wrote a book and spoke this event my mom
20:49
was that she’s like Zuckerberg sister so
20:52
cool it’s not like her time that she
20:54
should work it Facebook whatever so I
20:58
bought the book but I’m not ready yet
20:59
please
21:00
I’m almost all excited in my mom yeah
21:03
it’s the coolest give your your FREE
21:13
copy of the digital versions of funnels
21:17
after nice
21:23
which photo works for your specific
21:32
company a bit of business the industry
21:42
that’s true we see every shoe but do
21:44
they leave and say what’s my indecent
21:46
make my say my business right for this
21:49
and chef yes ma’am that’s good you say I
21:52
guarantee to your free back
21:55
like this why it just says guaranteed
21:58
guarantee in your money minute well it’s
22:00
free wait there’s more go boom oh I’m
22:09
gonna do actually miss with this
22:13
when does the special offer end next
22:16
Friday eventually when we run out baby
22:20
so cut good folks there you go
22:23
while supplies last I have image
22:29
discount yet I don’t I don’t know if we
22:32
have one we did an image everything on
22:35
its account oh well yeah
22:42
David had a top row this summer up dude
22:57
Judy singing these normally sometimes
22:59
I’ve been listening to that um that
23:02
playlist you did on Spotify liked it
23:05
yeah it’s good so I can’t get that seven
23:08
nation army thing out of my head or they
23:09
clap your hands you know I can make your
23:11
hands clap thing that’s my kids favorite
23:13
song or the other we’re talking about if
23:20
you go to Spotify we go Spotify and
23:23
search for funnel hacking nzg time this
23:26
is the playlist I’m putting together
23:27
every hour on the hour is you play seven
23:30
nations army again but it’s just awesome
23:33
so there you go search for it and then
23:35
as I keep adding final hacker songs this
23:37
playlist keep getting better and better
23:38
better so there you go believe you’re me
23:40
it’s number three believers like my on
23:42
my new we got to do this Alice in my
23:46
funnel phone switchover
23:51
quite in trouble actually YouTube for
23:54
playing copyright music either stuff tip
23:57
alright how’s it looking looking awesome
24:00
it’s something too much though huh what
24:03
if I do this and I shrink the video down
24:07
into two blocks yeah like that better
24:10
actually yeah that’s much there’s two
24:13
mean lines on the hem line yeah it’s
24:14
gonna - if I might use action of this
24:18
right here
24:19
oh nothing good I’m liking this oh you
24:23
do I can’t show you guys his page yet
24:27
okay we’re close your eyes real quick
24:33
this right here is like we know people
24:35
are gonna be deciphering this video
24:37
frame by frame by frame you know why do
24:42
we tell we actually make this lot okay I
24:56
think I got the first version of this if
24:58
you want to hear it this is the view so
25:02
this is the who what why script who what
25:05
why how script that we’re gonna use as a
25:06
VSO suite you want me to read it to you
25:10
or no yeah we’re doing that okay hi I’m
25:12
Russell Brunson a founder of
25:13
clickfunnels I’ve got a free cookbook
25:15
for you called the phone hacker cookbook
25:16
that’s gonna help you specifically with
25:18
how to instantly understand which funnel
25:20
works best for you if you’ve been
25:21
struggling with figuring how to fit with
25:24
you’ve been struggling to figure out how
25:25
to build a profitable phone for your
25:27
business then you need this cookbook
25:28
because among other things it reveals
25:30
how to choose the right funnel for you
25:31
from 20 from the 22 different funnels
25:33
that cover every business you can
25:35
imagine just fill out the form on the
25:38
side of the page I’m gonna know your
25:39
email address and I’ll send the funnel
25:40
hacker cookbook out to you instantly be
25:42
an email there’s no catch I’m doing this
25:43
because I want to help as many people as
25:44
I can change their lives by using
25:45
marketing funnels the right way all you
25:47
need to do is put in your email address
25:49
and I’ll send it out instantly since
25:55
it’s the e-book one the the urgency
25:57
thing
25:59
not sure how to do that urgency thing a
26:02
couple things you know this offer ends
26:04
next Friday but that’s not true that’s
26:06
offers part of marketing tests and when
26:07
it’s over the cookbook will no longer be
26:09
available with this free offer you might
26:10
want to run with that yeah even if the
26:13
other thing we probably do digital
26:15
version forever so guy Kate yeah we make
26:18
this a physical book and a near-future
26:20
like we may not have a you know the
26:24
digital version may be gone okay which
26:27
is true actually so okay the best thing
26:30
about claims that are true is they’re
26:31
actually true yeah you know Lauren our
26:37
world just do the right thing is
26:41
actually better then you need this
26:45
cookbook because with other things
26:46
reveals and she’s right phone for you
26:48
from the 22 different phones that cover
26:50
every business you could imagine so you
26:52
can instantly understand which one will
26:55
work with you so you can instantly
26:56
choose the right one there you go yes
27:00
you got like guessing it might spend six
27:02
months right mmm I love the I love the
27:10
deadline now are you gonna you are you
27:12
just gonna let him click the button are
27:14
you gonna make them put in their email
27:15
email come on get down in the next
27:17
Facebook is that is the I’m sorry I’m
27:19
not looking is the okay so it’s going to
27:23
be fill out the form below the video
27:25
yeah okay sorry okay the sites on the
27:28
left in the video
27:30
okay so just fill out the form to the
27:34
left yeah right right yeah okay you know
27:41
your email address and I’ll send the
27:42
phone on the phone hacker cookbook out
27:44
to you instantly via email there’s no
27:47
catch and goes because I want to help as
27:48
many people as I can change their lives
27:50
by using marketing funnels the right way
27:51
only if you do just put in your email
27:53
address and I’ll send it out instantly
28:00
so this ebook offer this electronic this
28:03
ebook offer it’s only available for a
28:07
limited time while we turn this into a
28:08
physical book and tell you to yeah um
28:19
onca copyright visits this copyright
28:22
this type not this one
28:23
they were copyright 2008
28:30
it’s an LLC it’s a pop quiz close a
28:34
listing who here watching knows what
28:36
Edison LLC and why we called it Edison
28:39
leti we spelled it wrong they may know
28:43
I’m in other messages but it’s not
28:46
accountants again though it’s interested
28:48
dicen how about if anyone knows I would
28:51
send you three copies like a cookbook
28:53
when it comes out before it comes out I
28:55
got two of these demo comments and your
28:57
demo copy of in your nose oh yeah that’s
28:59
sighs Todd or Jimmy - probably what you
29:02
did I don’t know you can’t work for
29:05
clickfunnels
29:06
petronella see to win this practice you
29:09
may have heard the Stuart this thing’s
29:11
looking really cool actually
29:13
did you already closed down the headline
29:14
wizard Jim my chance not um no I did not
29:17
I could really use two more headlines
29:20
which would be silly if you got it okay
29:24
let’s see I’m just gonna start going
29:27
with the I just gotta build profitable
29:29
funnels fast without struggling to
29:31
figure out which funnel you should use
29:32
in your business definitely use it
29:35
what’s happened is the hallways you know
29:39
it’s different let’s see how to
29:48
understand which marketing funnel works
29:50
for you even if you’ve never built a
29:52
funnel before yeah like that one yeah
29:55
there’s no hurry
30:15
edit I didn’t understand much marketing
30:18
funnel works best for you even if you’ve
30:20
never built a phone before right that’s
30:22
coming in the messengering in another
30:24
one I know that’s all relaxing okay I’ll
30:29
use that right here and the video ESL
30:32
copy I’m gonna use it as an actual video
30:34
it’s you right
30:35
I’ve also used down here in this little
30:37
bottom section so I’ll be using twice
30:39
which is kind of cool cuz like a weird
30:59
gray headline if I like that I’m gonna
31:01
try it just to see his tech stuff that
31:05
goes there way down below yeah it’s kind
31:17
of like I don’t know I can’t decide if
31:20
it’s in the cradle and you can we bigger
31:22
all right so you’ll me read this to you
31:26
real quick the final version and then
31:27
I’ll send it to you yeah okay hi I’m
31:30
Russell Brunson founder of click photos
31:32
we’ve got a free cookbook for you called
31:33
the foam hacker cookbook that’s going to
31:34
help you specifically with how to
31:36
instantly understand which funnel works
31:38
for you if you’ve been struggling sorry
31:44
you’ve been struggling to figure out how
31:46
to build a profitable funnier funnel for
31:47
your business then you need this
31:49
cookbook because among other things
31:51
reveals how to choose the right funnel
31:52
for you from the 22 different funnels
31:55
that cover every business you could
31:56
imagine so you can instantly choose the
31:58
right one just fill out the form on the
32:00
side of the page when we know your email
32:01
address and I’ll send the funnel hacker
32:02
cookbook out to you instantly via email
32:05
there’s no catch I’m doing this because
32:06
I want to help as many people as I can
32:08
change their lives by using marketing
32:09
funnels the right way all I need for you
32:11
to do is just put in your email address
32:13
and I’ll send it out instantly this
32:14
ebook offer is only available for a
32:17
limited time until we turn it into a
32:18
physical book even if you can’t use
32:20
every recipe in the book right now
32:21
you’ll have access to the funnel hacker
32:23
book and get value from it for years to
32:25
come so just to recap you’re gonna get
32:27
instant access to this free cookbook the
32:29
funnel hacker cookbook that will help
32:30
you with how to instantly understand
32:32
which funnel which marketing funnel
32:34
works for you which means you can
32:38
finally stop struggling to figure out
32:39
how to build a profitable funnel for
32:41
your business just fill out the form let
32:42
me know your email address and I’ll send
32:43
it out instantly do it today love it
32:46
is that cool super cool all right so of
32:50
course you’ll edit it on the fly which
32:52
is fine and I’m gonna send that in the
32:54
facebook Messenger now too so bang
32:56
alright so hey what I hated the great
33:04
color I change back a lot
33:05
those are watching right now do you need
33:11
some copy for the offer on the next page
33:15
for the physical book right yep now six
33:19
of these oh okay and to get to that yes
33:26
[Music]
33:29
are you using it’s the who what why how
33:33
script actually went one of the original
33:39
ones it’s under the sales copy and video
33:41
two when the original funnel scripts
33:44
from dot-com secret wait you mean this
33:47
whole time that’s for spinning there yep
33:51
yep um I couldn’t profiting me mad money
33:55
every single day this whole time out you
33:58
could in some ways we do you a
34:04
disservice because we come out with so
34:05
many new scripts we don’t encourage you
34:07
to use the existing scripts but no more
34:09
no more new script I’m just kidding I
34:13
can’t stop now oh yeah three and three
34:22
with their way to make it like there’s
34:25
no way to do is he makeup enough have
34:26
you CSS then I’ll some she called you so
34:28
go straight yeah oh three not so cool
34:31
it’s awesome I love quick phones to put
34:34
an artist and I have no artist skills
34:39
three columns up and rock spot Donnie
34:44
Russell Brunson this is going here big
34:50
big big
34:51
nice this little dude’s going here ha ha
35:00
that’s so cool
35:01
oh it’s good how did you come find you
35:09
like three more crops you do that let me
35:10
see a sesame what is that
35:12
tell like fake 3d arrow sideways like
35:16
yeah actually yeah yeah and what the
35:19
line is actually might cuz like buttons
35:21
yeah that’s so cool I always wanted to
35:30
use that ha I’m so excited right now
35:32
sorry guys kind of nerd out over your
35:35
kid this rone their clone this move this
36:00
let me delete
36:03
I’m kind of winging this one on the
36:07
second but um tell me how you if you
36:11
like this of the direction it’s going on
36:12
so this would be the the script you’d
36:14
use on the next page so hey Russell
36:16
Brunson here again thanks for your
36:17
question of free copy of the funnel
36:18
hacker cookbook let me ask you a
36:19
question
36:20
how would you like to have a physical
36:22
copy of the cookbook to lay on your desk
36:23
and use to create amazing marketing
36:26
funnels ebooks are cool but there’s
36:28
nothing like the feel of a real book in
36:30
your hands making notes on it and using
36:32
as a real tool plus the physical version
36:34
is spiral-bound which means it lays flat
36:36
on your desk for easy reference that’s
36:39
really good he’s just so good that was
36:41
that’s an all the scripts to tie off
36:42
your cup head I’m I wrote that sorry
36:47
I I wrote that out of my head just off
36:49
the top of my head now but I was using
36:51
the funnel script as an inspiration
36:52
that’s awesome
36:55
jinda just for those of you who wonder
37:00
if I really can write copy or only just
37:02
use my song stuff you know um are you
37:08
autographing them all the digital ebooks
37:12
I will real sport um but the physical
37:16
version no right oh yeah can Stephen
37:19
sign your hand like you got a stamp yeah
37:22
there you go
37:31
this is really I’m glad they can’t let
37:34
us do this like this saved me like four
37:37
or five hours of working it’s turning
37:39
out really really really good and what
37:41
he did after watching me Jim yeah you
37:45
okay so one thing that’s boring is
37:47
copied it’s like yeah
37:49
so I’m sexify you that I say that on
37:51
camera think so sure you can it’s your
37:53
show yeah I say that to my wife all the
37:55
time so i’m use like i’m just pop make
37:59
it pop because big blocks of texture
38:01
already do i intimidating some music
38:04
underlines and bulls it’s not just make
38:06
it pop so it’s easier to read it’s also
38:08
called dual readership so if you just
38:09
read the bolt a free cookbook off on our
38:11
cookbook how to build profitable funnels
38:12
22 funnels every business you can
38:14
imagine on our cuz i’m for other things
38:16
that are like the subconscious things i
38:18
need you to understand and be able to
38:20
get this you call it dual readership in
38:22
the copy world i’m looking for those
38:24
things that are like i know that’s the
38:25
name of it pop out yeah that’s why they
38:27
feel good if you’re good really good
38:28
copywriters if you’re good sells leather
38:30
like you’ve read the entire sales
38:31
letters in one story if you read just
38:33
the headline there’s a just the
38:35
headlines alone should tell the story
38:36
and so as well so that people get
38:39
jewelry to ship there’s different
38:41
different paths that’s cool and maybe if
38:43
you a deeper look at like the video
38:44
stuff so he should we get this deep
38:47
chambers this is this getting a people
38:49
into drowning no I I think you can go as
38:51
deep as you want it’s it’s your show we
38:53
got 33 seconds so if you watch some of
38:55
the videos like for example an expert
38:58
secrets where the videos
38:59
I used to see some Brandon Fisher does
39:01
our video stuff if you watch the doctor
39:04
rulers video lion chiropractic him
39:06
talking to his experts secrets things
39:07
the very beginning of the video if you
39:09
watch that he’s fishing and he’s there’s
39:11
no fish you come how actually struggle
39:14
to capture you know tell you get clients
39:15
I’m struggling to him fishing to having
39:17
success and then as he tells the story
39:19
and crescendos the fact now he’s having
39:20
success then it shows him with a bunch
39:22
of fish with his kids like holding fish
39:24
so it’s also like the visual reader
39:26
anyway there’s there’s a lot of
39:27
different places that were they were
39:29
tying it in oh sorry
39:33
the cool thing is since we’re actually
39:35
doing real work we’re gonna keep going
39:39
one way or the other so um let me ask
39:43
you a question how much is the physical
39:45
price going to be for the cookbook and I
39:47
is it going to include free shipping and
39:49
handling or how’s that gonna work
39:50
I think I’m a new printing inch if he’s
39:52
laying my pre costs at bulk about 10
39:54
bucks for these apiece so we’ll probably
39:57
do yeah I don’t want to lose money in
40:01
this one cuz there’s no like big up so
40:02
down so I’ll change this Jimmy covering
40:04
the printing and shipping cost linked to
40:05
probably fourteen ninety five is my
40:07
guess again and then free shipping a
40:11
river so I don’t know if anyone knows
40:22
they have to start with Edison Oh nobody
40:25
got it no no all right here you go so
40:28
before we were before we launched
40:30
clickfunnels cliff Rossellini one of a
40:32
whole bunch of software tools and so we
40:34
like we needed a software company and
40:36
and then there’s a big debate between
40:38
like Edison and Tesla like who’s writing
40:40
the Edison was a Tesla like some people
40:42
love Edison’s I mean the editors of scam
40:43
artists if you want to test whether
40:44
there’s a big weird thing and Todd had
40:47
this thing way back today he’s like I
40:48
bought a domain called Edison he’s like
40:50
it’s kind of a play off of Edison or
40:52
Tesla so Edison with the T and T is oh
40:55
and comma and so Edison was going to be
40:57
like this this over are some software
41:00
company kind of like 37signals and then
41:02
they had like Basecamp and high-rise
41:04
always other things underneath it and
41:05
then we had quick funnels and turns out
41:07
people really like quick phones and blew
41:08
up and they were right nobody knew a
41:09
December was there just cliff
41:11
the nice backpack naps actually separate
41:13
tools that just became part of
41:14
clickfunnels and so yeah but I think
41:17
that we are reading with this new launch
41:19
in the bottom video I think that we are
41:20
going to be calling the actual editor
41:22
the Edison editor I think that’s awesome
41:24
so that’s what it’ll now become a thing
41:26
the editor told the Edison so that’s
41:28
where the PT is Owen came from thoughts
41:31
you’re wondering and the way 37 singles
41:34
children 37 singles to now that company
41:36
was called Basecamp they switch their
41:37
name so they screw it came from LLC
41:45
means I don’t know the answer that
41:49
instant access to the free cookbooks in
41:52
plus it’s actually cookbooks them that
41:53
pops out interesting was Mark no works
41:57
for you do that that was meet you
42:03
finally stops struggling hey you want to
42:11
hear this last one or this the final
42:12
version of this yes please
42:14
okay so hi I’m Russell Brunson here hi
42:18
rocker Bolton here thanks for a question
42:20
a free copy the phone hacker cookbook we
42:21
asked you a question how would you like
42:22
to have a physical copy of the cookbook
42:24
to lay on your desk and use to create
42:26
amazing marketing funnels ebooks are
42:28
cool but there’s nothing like the feel
42:30
of a real book in your hands making
42:32
notes on it and using it as a real tool
42:34
to build your business plus the physical
42:36
version is spiral-bound which means it
42:38
lays flat on your desk for easy
42:39
reference I’d love to send you a
42:41
physical version of the cookbook now
42:42
understand we’ve only got a limited
42:44
number of them in stock and all of our
42:46
past books have sold out fast we’re
42:48
gonna ship it out to you for just 14.95
42:50
and I’ll even pay the shipping for you
42:52
so if you’re serious about building the
42:54
right funnels to build your business
42:55
grab a physical copy of the cookbook
42:57
right now that’s amazing
43:01
yeah okay here we go
43:05
some send that to you into Facebook too
43:07
and then guess what
43:08
I get to I get to drop the Mike son cuz
43:11
big boom
43:14
[Laughter]
43:18
we’ll go hang out my new cryosauna not
43:20
oh yes
43:23
in the next hour so più a funnel hacker
43:24
on TV you will see Jim in the crass on
43:26
it crying like a little baby half naked
43:28
yeah I really those crying like a little
43:30
girl so now you know I can save like
43:33
however much one of those things cost I
43:35
just stuck eyes keep down my pants and
43:37
Riaan that was it
43:40
how’s the page look it looks amazing the
43:43
promise page yeah that’s really good I
43:45
think I don’t won’t change them to make
43:46
though but it’s not like all the other
43:48
pages that has your picture in the
43:50
background and as the as the watermark
43:52
image in the back no I mean that’s like
43:56
that’s like that’s what any kind of
43:59
rustle funnel looks like man what do you
44:02
mean what does it mean it means it’s
44:04
always got your picture in there it’s
44:05
branded with you are you saying a
44:07
conceited no I’m saying that you’ve got
44:10
a brand and you use it if I was saying
44:14
you were conceited they’re talking trash
44:16
it would have started with the fart gun
44:17
I know it just feels weird not to see
44:24
your picture but I guess with the videos
44:26
in there with you talking that will then
44:29
it’ll that’ll make sense and you look at
44:32
this like my back of my head’s on the
44:33
cookbook so I’m so conceited it’s cool
44:35
it’s all in there I still make the
44:39
coverage what if you took that cover and
44:42
made the cover the watermark image in
44:44
the background I can be cool all these I
44:47
don’t make this a simple though I love
44:48
curves what I’m always wondering yeah so
44:50
I’m gonna keep simple I just relaxed I
44:52
like this blue better for a headline
44:53
like it’s possible more cool you didn’t
44:56
you didn’t argue with me about the copy
44:57
so I’ll shut up about your design I
44:59
apologize okay good all right well this
…
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
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