Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
YouTube Transcript: English (auto-generated)
00:00
Oh Google’s yet on YouTube no no we’re
00:09
have to be there with you guys live I
00:11
know we miss you here we’ve got Thor
00:14
back here in the background filming
00:16
today we hit yourself in the head with
00:19
that dude their store at either that’s
00:25
either Thor or a really bad 80s hair
00:28
metal band you know that’s something you
00:36
need to pull out for the funnel hacker
00:38
TV is just a little short keeps getting
00:40
in my mouth
00:40
oh so actually today before we start
00:44
officially everybody who’s hanging out
00:46
this today today school day because I’m
00:48
a hacker TV which is going to go live
00:50
here at our to gym is actually on the
00:52
episode jump in and you’ll see it mostly
00:59
Nikki and yeah half naked for most of it
01:02
so that’s rewarding don’t watch with
01:04
kids around but definitely thought that
01:06
TV later on today to see the episode and
01:08
I actually dressed up today no one knows
01:11
this but I want to I want to brag about
01:12
my shirt you see my shirt yet Jim not
01:15
really hey I’m gonna read it with you
01:16
slowly says copywriter not copywriter oh
01:21
this is like fun scripts
01:24
sure we should make it is first is that
01:26
shirt copyrighted anyway I’m not suited
01:34
to give legal advice for only $200 you
01:37
can get the he deserves guarantee your
01:44
intellectual property is 110%
01:46
unconditional even from the biggest
01:49
corporation 60-day money-back guarantee
01:51
only four copies left buy it in the next
01:55
24 hours so there you go this is for all
02:00
of our copywriters you or copywriters
02:02
not copywriters I get it all the time if
02:04
I gave you Cochran like I don’t have any
02:06
legal friends though
02:09
we’re talking about so yes actually cool
02:12
my friend over at swipe is this white
02:15
bag one swiped yeah white that’s you I
02:17
think it still live from the day or two
02:18
they’ve taken it down you guys should
02:20
all get this year because it means
02:21
you’re a copywriter for using funnel
02:23
scripts you need this shirt a setting
02:25
somebody in there either yeah so it’s
02:27
it’s many favored shapes actually it’s
02:29
actually his shirt that actually looks
02:30
cool which most marketing shirts outside
02:32
the funnel and ones are kind of fact my
02:34
wife took three of the marketing shirts
02:36
that we got as gifts and she threw Moya
02:38
she said you’d never wear any of these
02:39
like yeah they’re kind of me so it was
02:41
actually awesome
02:46
yeah keep really bad t-shirts to clean
02:49
my guns with gun oil and crap all over
02:52
right Steven that’s a good are anybody
02:57
so the game plan for today some of you
02:59
guys know we are so number one gyms me
03:05
up on a locker TV today which is awesome
03:07
number two we are glue fourteen fifteen
03:13
days away from our viral video launch
03:14
which is exciting
03:15
which really kicked off today right yes
03:18
Oh yesterday yes oh yeah yeah with the
03:21
firefighter launch if you go to CF goes
03:22
viral calm we’re trying to get a huge
03:25
pre-launch party taking a hundred
03:26
thousand people register the pre-launch
03:27
party for the viral video party a lot of
03:30
parties so on party and then average of
03:32
that when the new funnel nucleophiles
03:34
funnel arriving video goes live it’s
03:35
also in this little book right here the
03:37
funnel hacker cookbook I’m really
03:48
excited about it so I’m kind of jealous
03:50
cuz the weight loss dudes they get
03:51
around like a weight loss book and then
03:52
like the next week clearly right like
03:54
the cookbook sounds like my own cookbook
03:56
sorrow this book are the other one which
03:58
is somewhere oh yeah Jim’s got a closer
04:04
DJ which is so cool with spinal balance
04:09
you can have on your desk like oh I’m
04:11
working on this thing so the cool got a
04:13
cookbook this is the sneak preview which
04:15
he has your love so this is so like you
04:17
never get confused about funnels against
04:19
you open it up here Ike and the elements
04:22
are basic
04:22
ingredients like if you made a recipe I
04:24
was making a cake right what are the
04:26
elements of the cake ingredients of the
04:27
cake I took eggs and flour and milk and
04:30
bacon and they’re so good do you make
04:33
butter include throws there’s
04:37
ingredients of elements right so here’s
04:39
like it defines all the elements like oh
04:40
here are well that closer on my knees
04:43
this thing knows it here’s the text
04:45
notes there’s the headline element the
04:46
sub-headline the paragraph or whatever
04:49
there you go and they’re short a this is
04:51
one a paragraph or headline we actually
04:52
look this way it so shows what Elmen is
04:54
that shows you here’s the next elements
04:56
boom what they are they look they
04:58
actually like sight quick phone so those
04:59
do all the elements yo there’s all the
05:01
ingredients inside of a funnel then you
05:04
go further in the book showing us off
05:07
I’m really excited for it so price your
05:09
time but yet it’s gonna be twice as big
05:11
- yeah it’s actually this is out nothing
05:13
done wanna put all the funnels in yet
05:15
it’s just the page so then you go from
05:16
okay then you go from from the elements
05:22
the ingredients then you’re like okay
05:23
well now I need a page so I what’s an
05:25
example of a page it’s like cool let’s
05:28
have liquidating offer yeah I probably I
05:31
can find that fast so then go to the
05:33
page you said and here’s the page that
05:35
gets is for example or reverse squeeze
05:36
page well what’s a reverse squeeze page
05:38
well I don’t know exactly but you know
05:39
that V to the elements or ingredients
05:41
inside a griever sweets made or make it
05:43
do they are here here’s a quick
05:44
explanation order reverse squeeze page
05:46
isn’t why you have that versus the
05:47
regular squeeze page then you flip it
05:49
over you see as when I was joking the
05:52
new viral video has to do with nude
05:53
squirrels so we decided to make a
05:55
reverse squeeze page for sewing you’d
05:57
screw our oh this is a little like if
05:59
you were selling dude screw art so it’s
06:01
like there’s this element this stuff
06:02
looks out what you need and then you got
06:04
a cool now five selling you scroll order
06:06
I know how to sell what if I’m selling
06:07
my fate so then you flip the pages over
06:09
and you’re like oh here is the page
06:13
structure the wireframe there’s a
06:14
section inside the section there’s a row
06:16
and said they’re all there are these
06:17
four elements and that’s all you need
06:19
for reverse squeeze page and then this
06:20
one looks like from a flat you might
06:22
stand poised so you can actually hit sit
06:24
this on your desk like this while you’re
06:25
building like okay need that element I
06:27
need that do that and then boom the
06:28
whole thing is done it’s amazing and
06:30
then from there goes into the funnels
06:31
like what pages down what it funnels
06:33
it’s anyway so this is the locker
06:34
cookbook which I’m so excited you look
06:38
so cool and what’s that I’m going to
06:42
take data scan it and then make notes on
06:47
which funnel scripts you use in which
06:49
part
06:50
oh and then let people know in the
06:55
things I’m writing right now wait we
06:57
could uh we can include that in a
06:59
cookbook can you get down this weekend
07:01
Kurt yeah cuz like today is it like
07:05
we’re finishing the blast happens the
07:06
cookbook I can make a chapter called
07:07
funnel strips were you sure I could get
07:10
to do if usually if you want to work all
07:12
weekend long I need that for you madam
07:13
we can make that part of the actual
07:14
cookbook okay let’s do it
07:16
Oh be honest yeah for the stuff we’re
07:18
writing right now okay I have a person
07:30
up at this point James I can send this
07:32
to you okay yeah I’ll see the pages you
07:35
go through the pages of our scripts
07:36
finish page crap okay rotating through
07:39
through the roof
07:39
that like takes a little cook with all
07:41
my love line even that I mean pretty
07:43
much all I need to do is just put the
07:45
name of the script in the link right
07:46
yeah yeah yeah I couldn’t do that and
07:50
she goes we’ll do it on the page scripts
08:06
like right here yeah like what final
08:08
scripts goes for this thing they have
08:11
balls that this page would be good that
08:13
looks like that yeah yeah yeah that’s no
08:16
problem
08:16
that’s brilliant really all right
08:18
there’s a lot of things not fun on a
08:20
cookbook for all who are watching my
08:21
goal is to get everyone to have this
08:22
thing in the whole entire world so there
08:24
will be a free downloadable you can
08:26
download free on your own or you cover
08:27
shipping handling you get the one that
08:28
spiral-bound so this is I don’t make
08:30
Jack crap on this it just helps you guys
08:32
use clickfunnels a whole bunch and
08:34
that’s the whole goal this against
08:35
everyone’s hand so there’s no KF Russell
08:37
just gives you massive value for free
08:39
consistently I think so I hope you guys
08:42
don’t mind I’m just trying
08:43
though your mind with the value nerds
08:46
alright okay so today we’re going to do
08:48
I showed you that not just to brag well
08:50
that’s partially I got a cookbook how
08:52
cool is that anyway because today I’m
08:56
gonna start building out the funnel
08:57
it’ll be live for this and so Jim’s can
08:59
help me and that way we can converge
09:00
with one funnel Friday to stone sweet
09:03
that’s the plan wait awesome
09:04
okay so I’m gonna do I’m gonna kick off
09:06
of this mode and put me into screen
09:08
share mode can I come down from outer
09:11
space yet cuz I’m having trouble
09:13
breathing now yeah you can you have my
09:18
permission to breathe open this puppy up
09:22
for thirty minutes all right
09:27
[Music]
09:28
press real quick see see right so you
09:30
have a vision my head but apparently you
09:32
picked my mind yet do so tell you can I
09:34
will show you what we are doing alright
09:38
alright so what we will do will create a
09:40
page it’s really really cool it says
09:41
something like now probably I’d like a
09:44
picture me because vanity and I can
09:46
picture me holding the cookbook and then
09:50
a headline it’s like hey get a free copy
09:52
this cookbook no purchase necessary are
09:56
you using right there okay I gotta use
09:58
cookbook page because I will be using
10:03
middle do use reverse squeeze but yes
10:05
I’ll make a video that’s always thinkin
10:07
yeah cuz the party the who why how on
10:09
that page okay so let’s do versing these
10:11
videos here me doing a who what why how
10:13
reverse squeeze page then they’re going
10:15
to opt in for the things then then we
10:18
take a new page over here
10:19
that’s like sweet there’s the download
10:22
link and then it’s gonna die hey if you
10:24
want me to ship you the physical one and
10:26
I’m two-step order form thing above you
10:28
right here yeah and then that would be a
10:31
patriot so then here we just basically
10:33
like that’s closely get the download on
10:36
the first one than they paid for the
10:37
other one yeah that’s awesome yeah
10:38
that’s kind of cool though decline
10:41
construction I don’t know if this is
10:42
movie script it’s just kinda like minx
10:44
by the physical here or there’s actually
10:47
basically say makes bicycling here we
10:50
will figure it out
10:51
yeah sure now so so on that first page
10:55
they’re gonna get it for
10:57
so it’s it often and they’ll get the PDF
11:00
for free okay so what we can probably do
11:03
is we’ll just use the who what why how
11:06
script twice but we’ll do one for the
11:09
free and then we’ll do one for the for
11:12
the physical version and we’ll just
11:13
modify it on the fly what the who on the
11:16
second one yeah yeah yeah we can do it
11:21
yeah that’s no problem we can do it cool
11:24
and then uh should we offer an audiobook
11:26
version just kidding this audiobook as
11:29
an order but I would do that as an order
11:31
but couldn’t you write then yeah yeah
11:35
yes I think you know the thing in this
11:39
feature yeah it’s kind of boring but I
11:42
think I do kind of want to do like a
11:44
cookbook workshop for six so like hey
11:48
that’s the bump is just registering you
11:51
see for it or for the hotel Oh how would
11:55
you put what if we did it is like a
11:56
webinar that there is before it teaches
11:59
how to use it and then I can just
12:00
bitches cliff bones at the end like and
12:02
be cool why don’t you just do a 14 well
12:07
but you don’t have that done yet for now
12:09
while you’re doing it you could just do
12:11
the 14 day trial and clickfunnels
12:13
yeah and yeah and then come up with the
12:16
class in the meantime that way you’re
12:17
not over stressing yourself Thank You
12:20
page be like step one at your trial step
12:22
to register for whatever like a rep not
12:24
okay there’s one easy awesome all right
12:28
can we can do that so we need a headline
12:31
first right oh yeah yeah imma start
12:33
let’s start sentencing up
12:35
so again so should I show it should I
12:39
share my screen
12:40
yeah exactly do nemily click the button
12:53
now I think so only just put it in like
12:55
an audio track make waves world and
12:57
actually have it like oh yeah why does
13:04
Russell always do that okay so for this
13:08
to work I need squeeze page which is
13:10
right
13:10
boo and I don’t need to sell a space
13:12
because this is in the order form page
13:13
so I’m gonna do eat said the sales page
13:16
dead somewhere squeeze page order form
13:20
and then the order confirmation page
13:22
will be this page are saying thanks and
13:25
I’m also offering so I don’t need this
13:26
Thank You page I kill that dude nice
13:29
because confirmation page when we come
13:30
in a queue page so there’s my fun when
13:33
we mapping this thing from here to here
13:34
we got one two three one two three all
13:36
right we are congruent now I can start
13:39
building Gregory said this is way too
13:41
stiff about 45 entries but I’m doing
13:47
right now is I’m just filling out the
13:49
form to do that killer headlines and so
13:51
far just saw them on the right track our
13:54
niche audiences funnel hacker our two
13:56
main keywords are building funnels
13:58
design funnels don’t hacker cookbook
14:01
it’s a cookbook it’s new number one big
14:04
result that people want from this is
14:05
build profitable funnels fast what’s
14:07
another big result that people are gonna
14:09
want or get from the cookie I only
14:11
understand what funnel works for them
14:12
okay there you go
14:14
yeah that’s amazing people like that’s
14:16
like and I like should I use a free push
14:21
shipping funnel on my gear means ship
14:22
for free they know I’m a chiropractor so
14:27
this is a hopefully ever the funnel
14:29
hacks like I thought a lot about this
14:31
Trello board has like all my favorite
14:32
templates every type of page so reverse
14:34
suite in fact we’re making these in
14:35
click funnels now so most of my favorite
14:37
ones will be click funnel soon but this
14:39
is like reverse squeeze pages my
14:40
favorite one ever is really curved in
14:42
like eight years ago it’s this one so
14:44
I’m gonna funnel hack this one for my
14:45
reverse squeeze page and basically
14:46
reverse squeeze pages and typical
14:49
squeeze page you give them curiosity an
14:50
opt-in then you tell them something
14:52
reversibly space you tell them something
14:53
awesome given the value of front linking
14:56
opt-in to the next step so what happens
14:57
typically as your conversion rate will
14:58
go down but your quality of leads will
15:01
go up so that’s what a reverse squeeze
15:02
pages that’s kind of this is what I’m
15:03
gonna be my final hacky here case you
15:06
guys are wondering what I am doing so
15:07
weird yes I do practice what I preach
15:10
hopefully be best so I follow I as a bum
15:12
do you have a cool Beamer that you’re
15:14
gonna pull up in I finished filling all
15:23
this thing
15:24
and now we’re ready to start thinking
15:26
about some headlines now is this gonna
15:27
be hot warm or cold traffic that’s gonna
15:29
be exceeded we’re gonna be driving this
15:32
or usually clickonce members like yeah
15:34
go get the cookbook so yeah they’ll be
15:36
it’ll be definitely a warmer audience
15:37
okay yeah okay how about photo hacker
15:47
cookbook gives you the proven path to
15:49
understand which funnel works for you
15:51
mmm that’s not bad that’s okay
15:54
well it won’t keep going I’ll grab that
15:59
let’s keep you some hacker cookbook
16:04
gives you the simplest way to build
16:05
profitable funnels in 15 minutes or less
16:10
take that as a no Falls for you it’s
16:14
like it’s the you know I mean okay say
16:19
hello to funnel hacker cookbook say
16:22
hello to my little friend
16:23
yeah I’m still in this blue because I
16:26
don’t know why I love the blue so I’m
16:27
choosing color picker here to grab the
16:29
color code that gives me then come back
16:31
here to my thing and be like hey don’t
16:33
make this grade make this Curren color
16:35
ooh what it’s kurta fied this thing she
16:41
pretty terrified I said what call of
16:45
curd today he’s got an evil scheme to
16:47
make clickfunnels
16:48
make more - clickfunnels i’ll make is
16:50
that possible rancor and let’s go so I
16:52
want to hear his evil scheme I’m excited
16:54
how about funnel hacker cookbook new
16:56
answer for funnel hackers who want to
16:58
understand which photo works for you
17:01
that is yes yes I hit me I hit me that
17:04
was the that was the lemon cool is that
17:07
the one now of course to do this the way
17:12
we should as professionals will need to
17:14
test these headlines but for now we’ll
17:17
just go with this oh you want to do okay
17:19
here you go I’m sending them to you Oh
17:21
will sass it up with a guaranteed on the
17:25
end
17:25
yeah Kirkuk new answers for funnel
17:28
hackers you want to understand what
17:29
funnel works for you guaranteed that
17:31
cool yeah he’s my here’s where my secret
17:33
tricks tricks
17:34
I’m sure down here she has
17:37
this blue light thing is going to be
17:39
coming similar to occurrence here what I
17:41
like doing to make that pop a little is
17:43
I take the same thing for the border I’m
17:45
gonna say top and bottom border it’ll
17:47
put the exact same color in you like why
17:49
should I send color I can’t tell and
17:50
then I just make it a little bit darker
17:52
and just gives us a little pop so isn’t
17:56
my little secret tricks I probably saw
17:58
with somebody but you know it gives like
18:02
a little edge but not like not rub dead
18:04
you can’t even tell it like pops a
18:06
little more so about that’s nice that’s
18:09
why they can do this a three row - do
18:27
you want email or do you want name -
18:30
name they change one or two what’s that
18:34
this cookbook one word or two I’m on the
18:37
picture we got here is one so I’m gonna
18:40
dramatically write those that I don’t
18:43
know who cares was fine wait you say the
18:47
grammar doesn’t matter and copy no it
18:50
doesn’t as long as you keep tenses right
18:54
though John parks my team which goes in
18:56
that see always myself he’s like you
18:58
switching tenses like 12 times
19:00
dan there’s copy five times already late
19:04
I buy into that I believe them on that
19:06
one but yet how do you get the like ons
19:09
here Vincent says I come for a while I
19:14
cops there we go no name icon ladies
19:19
just to your name her Nana did you
19:27
donated your email boom typically you’re
19:29
just asking for email only in the past
19:31
but is it because it’s for first squeeze
19:33
page you can ask mournful form question
19:35
yeah I don’t know I mean honestly I
19:38
probably still just clip you know fact I
19:42
probably will there’s just kill that one
19:43
I’m you can I just don’t do it in the
19:45
email so like if you do something you
19:47
know let’s get this we’ll get asked for
19:48
ice never I don’t do ever like deer
19:49
first name
19:51
right because like so many my lists
19:53
don’t have that and then you see
19:55
increased conversion but I think
19:56
nowadays people kind of know the gist
20:00
yeah how do you what would you say is
20:02
the biggest coolest how-to or reveal
20:05
that you share in the cookbook what’s
20:07
the what’s the big how-to and then we
20:11
found out that there’s only twenty two
20:13
types of funnels to cover every market
20:14
every industry so it’s it’s guaranteed
20:16
being one of the 22 that’s even yeah
20:20
that’s cool
20:26
drop that down pen alright it’s getting
20:32
good kearson headline you did right yeah
20:35
I didn’t say trick messenger okay
20:38
cloaca faces by the way my mom called me
20:43
yesterday she said that she was at this
20:44
thing and she’s like Zuckerberg sister
20:47
wrote a book and spoke this event my mom
20:49
was that she’s like Zuckerberg sister so
20:52
cool it’s not like her time that she
20:54
should work it Facebook whatever so I
20:58
bought the book but I’m not ready yet
20:59
please
21:00
I’m almost all excited in my mom yeah
21:03
it’s the coolest give your your FREE
21:13
copy of the digital versions of funnels
21:17
after nice
21:23
which photo works for your specific
21:32
company a bit of business the industry
21:42
that’s true we see every shoe but do
21:44
they leave and say what’s my indecent
21:46
make my say my business right for this
21:49
and chef yes ma’am that’s good you say I
21:52
guarantee to your free back
21:55
like this why it just says guaranteed
21:58
guarantee in your money minute well it’s
22:00
free wait there’s more go boom oh I’m
22:09
gonna do actually miss with this
22:13
when does the special offer end next
22:16
Friday eventually when we run out baby
22:20
so cut good folks there you go
22:23
while supplies last I have image
22:29
discount yet I don’t I don’t know if we
22:32
have one we did an image everything on
22:35
its account oh well yeah
22:42
David had a top row this summer up dude
22:57
Judy singing these normally sometimes
22:59
I’ve been listening to that um that
23:02
playlist you did on Spotify liked it
23:05
yeah it’s good so I can’t get that seven
23:08
nation army thing out of my head or they
23:09
clap your hands you know I can make your
23:11
hands clap thing that’s my kids favorite
23:13
song or the other we’re talking about if
23:20
you go to Spotify we go Spotify and
23:23
search for funnel hacking nzg time this
23:26
is the playlist I’m putting together
23:27
every hour on the hour is you play seven
23:30
nations army again but it’s just awesome
23:33
so there you go search for it and then
23:35
as I keep adding final hacker songs this
23:37
playlist keep getting better and better
23:38
better so there you go believe you’re me
23:40
it’s number three believers like my on
23:42
my new we got to do this Alice in my
23:46
funnel phone switchover
23:51
quite in trouble actually YouTube for
23:54
playing copyright music either stuff tip
23:57
alright how’s it looking looking awesome
24:00
it’s something too much though huh what
24:03
if I do this and I shrink the video down
24:07
into two blocks yeah like that better
24:10
actually yeah that’s much there’s two
24:13
mean lines on the hem line yeah it’s
24:14
gonna - if I might use action of this
24:18
right here
24:19
oh nothing good I’m liking this oh you
24:23
do I can’t show you guys his page yet
24:27
okay we’re close your eyes real quick
24:33
this right here is like we know people
24:35
are gonna be deciphering this video
24:37
frame by frame by frame you know why do
24:42
we tell we actually make this lot okay I
24:56
think I got the first version of this if
24:58
you want to hear it this is the view so
25:02
this is the who what why script who what
25:05
why how script that we’re gonna use as a
25:06
VSO suite you want me to read it to you
25:10
or no yeah we’re doing that okay hi I’m
25:12
Russell Brunson a founder of
25:13
clickfunnels I’ve got a free cookbook
25:15
for you called the phone hacker cookbook
25:16
that’s gonna help you specifically with
25:18
how to instantly understand which funnel
25:20
works best for you if you’ve been
25:21
struggling with figuring how to fit with
25:24
you’ve been struggling to figure out how
25:25
to build a profitable phone for your
25:27
business then you need this cookbook
25:28
because among other things it reveals
25:30
how to choose the right funnel for you
25:31
from 20 from the 22 different funnels
25:33
that cover every business you can
25:35
imagine just fill out the form on the
25:38
side of the page I’m gonna know your
25:39
email address and I’ll send the funnel
25:40
hacker cookbook out to you instantly be
25:42
an email there’s no catch I’m doing this
25:43
because I want to help as many people as
25:44
I can change their lives by using
25:45
marketing funnels the right way all you
25:47
need to do is put in your email address
25:49
and I’ll send it out instantly since
25:55
it’s the e-book one the the urgency
25:57
thing
25:59
not sure how to do that urgency thing a
26:02
couple things you know this offer ends
26:04
next Friday but that’s not true that’s
26:06
offers part of marketing tests and when
26:07
it’s over the cookbook will no longer be
26:09
available with this free offer you might
26:10
want to run with that yeah even if the
26:13
other thing we probably do digital
26:15
version forever so guy Kate yeah we make
26:18
this a physical book and a near-future
26:20
like we may not have a you know the
26:24
digital version may be gone okay which
26:27
is true actually so okay the best thing
26:30
about claims that are true is they’re
26:31
actually true yeah you know Lauren our
26:37
world just do the right thing is
26:41
actually better then you need this
26:45
cookbook because with other things
26:46
reveals and she’s right phone for you
26:48
from the 22 different phones that cover
26:50
every business you could imagine so you
26:52
can instantly understand which one will
26:55
work with you so you can instantly
26:56
choose the right one there you go yes
27:00
you got like guessing it might spend six
27:02
months right mmm I love the I love the
27:10
deadline now are you gonna you are you
27:12
just gonna let him click the button are
27:14
you gonna make them put in their email
27:15
email come on get down in the next
27:17
Facebook is that is the I’m sorry I’m
27:19
not looking is the okay so it’s going to
27:23
be fill out the form below the video
27:25
yeah okay sorry okay the sites on the
27:28
left in the video
27:30
okay so just fill out the form to the
27:34
left yeah right right yeah okay you know
27:41
your email address and I’ll send the
27:42
phone on the phone hacker cookbook out
27:44
to you instantly via email there’s no
27:47
catch and goes because I want to help as
27:48
many people as I can change their lives
27:50
by using marketing funnels the right way
27:51
only if you do just put in your email
27:53
address and I’ll send it out instantly
28:00
so this ebook offer this electronic this
28:03
ebook offer it’s only available for a
28:07
limited time while we turn this into a
28:08
physical book and tell you to yeah um
28:19
onca copyright visits this copyright
28:22
this type not this one
28:23
they were copyright 2008
28:30
it’s an LLC it’s a pop quiz close a
28:34
listing who here watching knows what
28:36
Edison LLC and why we called it Edison
28:39
leti we spelled it wrong they may know
28:43
I’m in other messages but it’s not
28:46
accountants again though it’s interested
28:48
dicen how about if anyone knows I would
28:51
send you three copies like a cookbook
28:53
when it comes out before it comes out I
28:55
got two of these demo comments and your
28:57
demo copy of in your nose oh yeah that’s
28:59
sighs Todd or Jimmy - probably what you
29:02
did I don’t know you can’t work for
29:05
clickfunnels
29:06
petronella see to win this practice you
29:09
may have heard the Stuart this thing’s
29:11
looking really cool actually
29:13
did you already closed down the headline
29:14
wizard Jim my chance not um no I did not
29:17
I could really use two more headlines
29:20
which would be silly if you got it okay
29:24
let’s see I’m just gonna start going
29:27
with the I just gotta build profitable
29:29
funnels fast without struggling to
29:31
figure out which funnel you should use
29:32
in your business definitely use it
29:35
what’s happened is the hallways you know
29:39
it’s different let’s see how to
29:48
understand which marketing funnel works
29:50
for you even if you’ve never built a
29:52
funnel before yeah like that one yeah
29:55
there’s no hurry
30:15
edit I didn’t understand much marketing
30:18
funnel works best for you even if you’ve
30:20
never built a phone before right that’s
30:22
coming in the messengering in another
30:24
one I know that’s all relaxing okay I’ll
30:29
use that right here and the video ESL
30:32
copy I’m gonna use it as an actual video
30:34
it’s you right
30:35
I’ve also used down here in this little
30:37
bottom section so I’ll be using twice
30:39
which is kind of cool cuz like a weird
30:59
gray headline if I like that I’m gonna
31:01
try it just to see his tech stuff that
31:05
goes there way down below yeah it’s kind
31:17
of like I don’t know I can’t decide if
31:20
it’s in the cradle and you can we bigger
31:22
all right so you’ll me read this to you
31:26
real quick the final version and then
31:27
I’ll send it to you yeah okay hi I’m
31:30
Russell Brunson founder of click photos
31:32
we’ve got a free cookbook for you called
31:33
the foam hacker cookbook that’s going to
31:34
help you specifically with how to
31:36
instantly understand which funnel works
31:38
for you if you’ve been struggling sorry
31:44
you’ve been struggling to figure out how
31:46
to build a profitable funnier funnel for
31:47
your business then you need this
31:49
cookbook because among other things
31:51
reveals how to choose the right funnel
31:52
for you from the 22 different funnels
31:55
that cover every business you could
31:56
imagine so you can instantly choose the
31:58
right one just fill out the form on the
32:00
side of the page when we know your email
32:01
address and I’ll send the funnel hacker
32:02
cookbook out to you instantly via email
32:05
there’s no catch I’m doing this because
32:06
I want to help as many people as I can
32:08
change their lives by using marketing
32:09
funnels the right way all I need for you
32:11
to do is just put in your email address
32:13
and I’ll send it out instantly this
32:14
ebook offer is only available for a
32:17
limited time until we turn it into a
32:18
physical book even if you can’t use
32:20
every recipe in the book right now
32:21
you’ll have access to the funnel hacker
32:23
book and get value from it for years to
32:25
come so just to recap you’re gonna get
32:27
instant access to this free cookbook the
32:29
funnel hacker cookbook that will help
32:30
you with how to instantly understand
32:32
which funnel which marketing funnel
32:34
works for you which means you can
32:38
finally stop struggling to figure out
32:39
how to build a profitable funnel for
32:41
your business just fill out the form let
32:42
me know your email address and I’ll send
32:43
it out instantly do it today love it
32:46
is that cool super cool all right so of
32:50
course you’ll edit it on the fly which
32:52
is fine and I’m gonna send that in the
32:54
facebook Messenger now too so bang
32:56
alright so hey what I hated the great
33:04
color I change back a lot
33:05
those are watching right now do you need
33:11
some copy for the offer on the next page
33:15
for the physical book right yep now six
33:19
of these oh okay and to get to that yes
33:26
[Music]
33:29
are you using it’s the who what why how
33:33
script actually went one of the original
33:39
ones it’s under the sales copy and video
33:41
two when the original funnel scripts
33:44
from dot-com secret wait you mean this
33:47
whole time that’s for spinning there yep
33:51
yep um I couldn’t profiting me mad money
33:55
every single day this whole time out you
33:58
could in some ways we do you a
34:04
disservice because we come out with so
34:05
many new scripts we don’t encourage you
34:07
to use the existing scripts but no more
34:09
no more new script I’m just kidding I
34:13
can’t stop now oh yeah three and three
34:22
with their way to make it like there’s
34:25
no way to do is he makeup enough have
34:26
you CSS then I’ll some she called you so
34:28
go straight yeah oh three not so cool
34:31
it’s awesome I love quick phones to put
34:34
an artist and I have no artist skills
34:39
three columns up and rock spot Donnie
34:44
Russell Brunson this is going here big
34:50
big big
34:51
nice this little dude’s going here ha ha
35:00
that’s so cool
35:01
oh it’s good how did you come find you
35:09
like three more crops you do that let me
35:10
see a sesame what is that
35:12
tell like fake 3d arrow sideways like
35:16
yeah actually yeah yeah and what the
35:19
line is actually might cuz like buttons
35:21
yeah that’s so cool I always wanted to
35:30
use that ha I’m so excited right now
35:32
sorry guys kind of nerd out over your
35:35
kid this rone their clone this move this
36:00
let me delete
36:03
I’m kind of winging this one on the
36:07
second but um tell me how you if you
36:11
like this of the direction it’s going on
36:12
so this would be the the script you’d
36:14
use on the next page so hey Russell
36:16
Brunson here again thanks for your
36:17
question of free copy of the funnel
36:18
hacker cookbook let me ask you a
36:19
question
36:20
how would you like to have a physical
36:22
copy of the cookbook to lay on your desk
36:23
and use to create amazing marketing
36:26
funnels ebooks are cool but there’s
36:28
nothing like the feel of a real book in
36:30
your hands making notes on it and using
36:32
as a real tool plus the physical version
36:34
is spiral-bound which means it lays flat
36:36
on your desk for easy reference that’s
36:39
really good he’s just so good that was
36:41
that’s an all the scripts to tie off
36:42
your cup head I’m I wrote that sorry
36:47
I I wrote that out of my head just off
36:49
the top of my head now but I was using
36:51
the funnel script as an inspiration
36:52
that’s awesome
36:55
jinda just for those of you who wonder
37:00
if I really can write copy or only just
37:02
use my song stuff you know um are you
37:08
autographing them all the digital ebooks
37:12
I will real sport um but the physical
37:16
version no right oh yeah can Stephen
37:19
sign your hand like you got a stamp yeah
37:22
there you go
37:31
this is really I’m glad they can’t let
37:34
us do this like this saved me like four
37:37
or five hours of working it’s turning
37:39
out really really really good and what
37:41
he did after watching me Jim yeah you
37:45
okay so one thing that’s boring is
37:47
copied it’s like yeah
37:49
so I’m sexify you that I say that on
37:51
camera think so sure you can it’s your
37:53
show yeah I say that to my wife all the
37:55
time so i’m use like i’m just pop make
37:59
it pop because big blocks of texture
38:01
already do i intimidating some music
38:04
underlines and bulls it’s not just make
38:06
it pop so it’s easier to read it’s also
38:08
called dual readership so if you just
38:09
read the bolt a free cookbook off on our
38:11
cookbook how to build profitable funnels
38:12
22 funnels every business you can
38:14
imagine on our cuz i’m for other things
38:16
that are like the subconscious things i
38:18
need you to understand and be able to
38:20
get this you call it dual readership in
38:22
the copy world i’m looking for those
38:24
things that are like i know that’s the
38:25
name of it pop out yeah that’s why they
38:27
feel good if you’re good really good
38:28
copywriters if you’re good sells leather
38:30
like you’ve read the entire sales
38:31
letters in one story if you read just
38:33
the headline there’s a just the
38:35
headlines alone should tell the story
38:36
and so as well so that people get
38:39
jewelry to ship there’s different
38:41
different paths that’s cool and maybe if
38:43
you a deeper look at like the video
38:44
stuff so he should we get this deep
38:47
chambers this is this getting a people
38:49
into drowning no I I think you can go as
38:51
deep as you want it’s it’s your show we
38:53
got 33 seconds so if you watch some of
38:55
the videos like for example an expert
38:58
secrets where the videos
38:59
I used to see some Brandon Fisher does
39:01
our video stuff if you watch the doctor
39:04
rulers video lion chiropractic him
39:06
talking to his experts secrets things
39:07
the very beginning of the video if you
39:09
watch that he’s fishing and he’s there’s
39:11
no fish you come how actually struggle
39:14
to capture you know tell you get clients
39:15
I’m struggling to him fishing to having
39:17
success and then as he tells the story
39:19
and crescendos the fact now he’s having
39:20
success then it shows him with a bunch
39:22
of fish with his kids like holding fish
39:24
so it’s also like the visual reader
39:26
anyway there’s there’s a lot of
39:27
different places that were they were
39:29
tying it in oh sorry
39:33
the cool thing is since we’re actually
39:35
doing real work we’re gonna keep going
39:39
one way or the other so um let me ask
39:43
you a question how much is the physical
39:45
price going to be for the cookbook and I
39:47
is it going to include free shipping and
39:49
handling or how’s that gonna work
39:50
I think I’m a new printing inch if he’s
39:52
laying my pre costs at bulk about 10
39:54
bucks for these apiece so we’ll probably
39:57
do yeah I don’t want to lose money in
40:01
this one cuz there’s no like big up so
40:02
down so I’ll change this Jimmy covering
40:04
the printing and shipping cost linked to
40:05
probably fourteen ninety five is my
40:07
guess again and then free shipping a
40:11
river so I don’t know if anyone knows
40:22
they have to start with Edison Oh nobody
40:25
got it no no all right here you go so
40:28
before we were before we launched
40:30
clickfunnels cliff Rossellini one of a
40:32
whole bunch of software tools and so we
40:34
like we needed a software company and
40:36
and then there’s a big debate between
40:38
like Edison and Tesla like who’s writing
40:40
the Edison was a Tesla like some people
40:42
love Edison’s I mean the editors of scam
40:43
artists if you want to test whether
40:44
there’s a big weird thing and Todd had
40:47
this thing way back today he’s like I
40:48
bought a domain called Edison he’s like
40:50
it’s kind of a play off of Edison or
40:52
Tesla so Edison with the T and T is oh
40:55
and comma and so Edison was going to be
40:57
like this this over are some software
41:00
company kind of like 37signals and then
41:02
they had like Basecamp and high-rise
41:04
always other things underneath it and
41:05
then we had quick funnels and turns out
41:07
people really like quick phones and blew
41:08
up and they were right nobody knew a
41:09
December was there just cliff
41:11
the nice backpack naps actually separate
41:13
tools that just became part of
41:14
clickfunnels and so yeah but I think
41:17
that we are reading with this new launch
41:19
in the bottom video I think that we are
41:20
going to be calling the actual editor
41:22
the Edison editor I think that’s awesome
41:24
so that’s what it’ll now become a thing
41:26
the editor told the Edison so that’s
41:28
where the PT is Owen came from thoughts
41:31
you’re wondering and the way 37 singles
41:34
children 37 singles to now that company
41:36
was called Basecamp they switch their
41:37
name so they screw it came from LLC
41:45
means I don’t know the answer that
41:49
instant access to the free cookbooks in
41:52
plus it’s actually cookbooks them that
41:53
pops out interesting was Mark no works
41:57
for you do that that was meet you
42:03
finally stops struggling hey you want to
42:11
hear this last one or this the final
42:12
version of this yes please
42:14
okay so hi I’m Russell Brunson here hi
42:18
rocker Bolton here thanks for a question
42:20
a free copy the phone hacker cookbook we
42:21
asked you a question how would you like
42:22
to have a physical copy of the cookbook
42:24
to lay on your desk and use to create
42:26
amazing marketing funnels ebooks are
42:28
cool but there’s nothing like the feel
42:30
of a real book in your hands making
42:32
notes on it and using it as a real tool
42:34
to build your business plus the physical
42:36
version is spiral-bound which means it
42:38
lays flat on your desk for easy
42:39
reference I’d love to send you a
42:41
physical version of the cookbook now
42:42
understand we’ve only got a limited
42:44
number of them in stock and all of our
42:46
past books have sold out fast we’re
42:48
gonna ship it out to you for just 14.95
42:50
and I’ll even pay the shipping for you
42:52
so if you’re serious about building the
42:54
right funnels to build your business
42:55
grab a physical copy of the cookbook
42:57
right now that’s amazing
43:01
yeah okay here we go
43:05
some send that to you into Facebook too
43:07
and then guess what
43:08
I get to I get to drop the Mike son cuz
43:11
big boom
43:14
[Laughter]
43:18
we’ll go hang out my new cryosauna not
43:20
oh yes
43:23
in the next hour so più a funnel hacker
43:24
on TV you will see Jim in the crass on
43:26
it crying like a little baby half naked
43:28
yeah I really those crying like a little
43:30
girl so now you know I can save like
43:33
however much one of those things cost I
43:35
just stuck eyes keep down my pants and
43:37
Riaan that was it
43:40
how’s the page look it looks amazing the
43:43
promise page yeah that’s really good I
43:45
think I don’t won’t change them to make
43:46
though but it’s not like all the other
43:48
pages that has your picture in the
43:50
background and as the as the watermark
43:52
image in the back no I mean that’s like
43:56
that’s like that’s what any kind of
43:59
rustle funnel looks like man what do you
44:02
mean what does it mean it means it’s
44:04
always got your picture in there it’s
44:05
branded with you are you saying a
44:07
conceited no I’m saying that you’ve got
44:10
a brand and you use it if I was saying
44:14
you were conceited they’re talking trash
44:16
it would have started with the fart gun
44:17
I know it just feels weird not to see
44:24
your picture but I guess with the videos
44:26
in there with you talking that will then
44:29
it’ll that’ll make sense and you look at
44:32
this like my back of my head’s on the
44:33
cookbook so I’m so conceited it’s cool
44:35
it’s all in there I still make the
44:39
coverage what if you took that cover and
44:42
made the cover the watermark image in
44:44
the background I can be cool all these I
44:47
don’t make this a simple though I love
44:48
curves what I’m always wondering yeah so
44:50
I’m gonna keep simple I just relaxed I
44:52
like this blue better for a headline
44:53
like it’s possible more cool you didn’t
44:56
you didn’t argue with me about the copy
44:57
so I’ll shut up about your design I
44:59
apologize okay good all right well this
…
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!