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YouTube Transcript: English (auto-generated)

00:00

excited how are you guys I’ll fill in I

00:02

[Applause]

00:04

cannot believe it has been a year since

00:06

we had a chance to all hang out together

00:07

like this it’s actually in less than a

00:09

year but we are back and the next four

00:12

days is gonna be insane we have some

00:14

amazing things planned for you guys and

00:15

I I’m not gonna lie I’m a little bit

00:19

slightly jealous right now of most of

00:21

you guys in this room how many people in

00:23

right now are my returning funnel

00:25

hackers who’ve been to find like you

00:26

live at least once in the past any of

00:28

the years the past summer you guys are

00:29

our returners how many guys this is your

00:33

very first time ever to fun wacky lives

00:38

it’s crazy um I was talking to our team

00:41

yesterday as we’re getting everything

00:42

prepared I said you know it’s

00:43

interesting like for half of the

00:44

audience and this is like a family

00:45

reunion we’re coming back to be together

00:47

to celebrate the wins talk about the

00:49

losses figure out the new game plan to

00:50

move forward and the other half it’s

00:52

like a brand new thing it’s like a it’s

00:54

like the first day of school - first

00:56

time coming to something and I know some

00:57

of you guys are nervous Muser are afraid

01:00

something as excited as all the

01:01

different feelings that happen and as I

01:03

was thinking about this I was thinking

01:04

about the very first event that I ever

01:05

went to about 15 years ago and I

01:09

remember going to that event and not

01:11

knowing what to expect not knowing what

01:12

was about to happen and sitting there in

01:15

the audience and listening to different

01:16

speakers talk and I remember the the the

01:19

thrilling excitement is like somebody

01:20

would say something and I was like oh my

01:22

gosh that’s amazing I would take that

01:24

piece I would add it to my to my what I

01:26

was doing and I hear somebody else say

01:26

something take that piece and it felt

01:28

almost like I had a treasure map and I

01:29

was going through this thing I was

01:30

finding little pieces of gold here and

01:32

there every single moment was so

01:33

exciting and so so new and that just

01:35

every idea I get was just it was it was

01:37

amazing and honestly for for especially

01:40

for our first-timers before everyone

01:42

here I’m I’m honestly super jealous like

01:44

I remember going through that and

01:45

feeling that getting excitement and the

01:47

joy from every little thing that was

01:48

happening and so I’m excited for you

01:50

guys have a chance to do that especially

01:51

our new people I’m excited few guys to

01:53

to go through a bunch of stuff we’ve

01:54

been killing ourselves behind the scenes

01:55

for the last six months preparing for

01:57

this there’s so many people that go into

01:59

creating an event like this there’s no

02:01

other event like this anywhere in the

02:02

world especially our industry and and

02:05

we’ll talk more if there are they vent

02:06

about all the amazing people that have

02:07

come together to put this together I

02:09

want to thank all them really quick

02:09

let’s give everyone around applause

02:10

that’s been working here kill themselves

02:12

miss event

02:18

you get some water before I completely

02:20

lose my voice so on just start with I

02:27

put my slides up here we gave everybody

02:31

who came today either last night or

02:33

today when you had to register we gave

02:34

you guys all a t-shirt and the quote on

02:36

the front of the t-shirt

02:37

it says entrepreneurial by birth

02:38

entrepreneur by birth and funnel hacker

02:40

by choice and this is something it was

02:43

interesting I was actually at a

02:44

wrestling tournament with my kids and

02:45

and I was watching my kids I was

02:48

coaching and I saw somebody had a shirt

02:49

on that said it said athlete by choice

02:52

she’s me athlete by birth and wrestler

02:53

by choice I remember seeing that I was

02:55

like oh my gosh like that called to me

02:57

and I started thinking about it in this

02:58

context I said you know all of all the

03:00

people to come to funnel hacking live

03:01

they’re entrepreneurs right you guys

03:03

were all born that way and I’m curious

03:05

for each of you like when was it in your

03:08

life that you were sitting there and you

03:09

realized that you were a little bit

03:10

different I mean the last tell me I’m in

03:15

the right room good do you remember the

03:17

like the first time you’re seeing there

03:18

you’re like I’m I think I’m different I

03:20

think differently than all the people

03:22

sitting around me in the classroom you

03:23

guys remember that at that moment I

03:25

remember sitting in class in elementary

03:27

school I’d be sitting there the teacher

03:28

be talking I was like I don’t understand

03:30

what they’re saying I look outside I see

03:31

the kids on the playground I was like I

03:32

just want to go out there and create and

03:33

do stuff

03:34

I’d be fidgeting my seat it’s hard to

03:35

pay attention and and I struggled I’ve

03:37

struggled through schools a lot of

03:38

entrepreneurs do and I remember all

03:42

through junior high all through high

03:44

school even through college thinking I

03:46

was dumb

03:46

I’m if people ever asked me hey what are

03:49

you studying I just study wrestling like

03:50

I don’t care about school and the reason

03:52

why I always had that response because I

03:53

always thought I was dumb I just assumed

03:54

that I was because I couldn’t understand

03:55

teachers saying I couldn’t memorize the

03:57

things they were telling me and then

03:58

regurgitate them and I struggled on

04:00

tests and all those things were really

04:01

hard for me and it wasn’t until towards

04:04

the end of my college when I started

04:05

learning about this world that

04:06

entrepreneurship about what was possible

04:07

and it was like the most exciting thing

04:10

in the world man same way for a lot of

04:12

you guys especially something guys to

04:13

her knew her who are just kind of like

04:14

starting to learn about business and

04:15

starting to to feel that excitement in

04:17

that joy I remember sitting there

04:19

listening to some some people by men who

04:22

were starting businesses and I and I

04:23

hear them talk about it and every single

04:25

minute it was like I was like Christmas

04:26

it was so

04:27

citing and I remember that as I would

04:29

start learning things cuz I even even up

04:32

to college I didn’t think I was a reader

04:33

I don’t really like reading but I think

04:35

it was because most the books I read

04:36

weren’t interesting to me I still

04:38

remember the very first time I read a

04:39

book it was a business book and I and I

04:40

learned a principle I was like that’s

04:42

interesting I took that principle and I

04:43

applied it to my business and I saw my

04:45

business grow I was like oh my gosh like

04:47

that is the most exciting thing where I

04:49

learned something I applied it and I

04:50

made more money and I want to learn

04:52

something else I read another book and

04:53

I’m like there’s three cool things i’ma

04:54

try that I try this this and this I

04:55

tried it my business grew I was like

04:57

this is the most exciting thing in the

04:58

world this is like a treasure hunt every

05:00

single day and I got into reading and

05:01

studying and learning going to events

05:02

because I was looking for everyone these

05:04

little gold nuggets I could get that

05:05

could apply to I was doing to help what

05:06

I was doing grow and that fertilizing I

05:08

wasn’t dumb I was just I was not

05:09

interested in the same things other

05:10

people were I was interested by growth

05:12

by business it was the most exciting

05:13

thing in the world for me I think for a

05:15

lot of you guys if you’re here in this

05:16

room you’re probably the same way am i

05:17

right okay you guys were born

05:20

entrepreneurs but you’re here today

05:21

because of a choice you made okay a lot

05:25

of people hear the entrepreneur call to

05:26

call the contributions Alex as Alex

05:30

Shara phone call is that we hear they

05:31

call the contribution we know that we

05:32

want to do something want to Crace and

05:33

they want to give we want to serve right

05:35

but a lot of people don’t listen that

05:36

they ignore it and they forget about it

05:38

but the fact that you guys are here in

05:39

this room means you heard the call and

05:41

then you made a choice you said look I

05:43

I’m gonna do something about it I’m

05:44

gonna start a business I’m gonna take

05:45

this idea I’m gonna take this thing I’m

05:47

gonna create it

05:47

I’m gonna do something different and so

05:49

all your entrepreneur you are a funnel

05:51

hacker by choice that’s why you guys are

05:52

here with us today we’ve got almost

05:54

5,000 funnel hackers in this room which

05:56

is insane so excited to be here with you

05:57

guys so the question then is like well

06:00

what in the world is the funnel hacker

06:01

we got for the hackers from all around

06:03

the world these are some of the kids in

06:04

Kenya we build schools with we bought

06:06

them all funnel hacker t-shirts last

06:08

time we came out we got funnel hackers

06:09

everywhere so what is the funnel hacker

06:11

okay outside of like this world people

06:13

don’t know what that means right so

06:15

wanna kind of define what it means to me

06:16

and hopefully what it means to you as

06:18

well we recently made a new manifesto

06:20

and of go through this this is the

06:21

funnel hacker manifest I believe it’s on

06:23

the back of your guys’s programs as well

06:24

so when we talk about I’m gonna kind of

06:26

break this down piece by piece so the

06:28

first thing here is that the funnel

06:29

hacker is a new breed of entrepreneur

06:31

they’re smarter leaner faster and free

06:33

what’s interesting about this community

06:35

that’s different than any other event

06:37

you come to is in this bit like everyone

06:40

is coming here

06:41

with their own businesses right we don’t

06:43

put people into business this is not a

06:44

business opportunity what this is is you

06:46

guys all have businesses we got

06:48

businesses from every every range of the

06:50

spectrum people that have theirs

06:52

dentists there’s chiropractors there’s

06:53

people with lasik surgeons there’s

06:55

people that sell courses there’s people

06:56

to do coaching people to go live events

06:57

there’s there’s every kind of business

06:59

you can dream of physical products

07:00

people are doing franchises like it is

07:02

insane how many businesses come into

07:05

this world the clickfunnels is not

07:06

something that creates businesses that’s

07:08

not what we do what we do is we are a

07:10

tool and a training platform to help

07:12

your business go faster okay that’s what

07:15

we do and so as a funnel hacker when you

07:18

come into this world understand our goal

07:19

our mission is to help you take whatever

07:21

it is you’ve already got that’s your

07:22

just business your job and our job is to

07:24

help you to amplify it to make it go

07:25

faster okay that’s the mission we have

07:27

this we stress about all the time how do

07:28

we do that how do we make it so the

07:29

orange purse can move faster and faster

07:31

and faster and so as I was going through

07:33

it’s like well entrepreneurial hackers

07:36

new breed of entrepreneur like what does

07:37

that actually mean I started thinking

07:39

about it the funnel hackers the people

07:41

that are in this room they’re not people

07:43

are like oh yeah I’ve got a business

07:45

right how many you guys understand that

07:48

you don’t just have a business but you

07:49

were insanely passionate about your

07:51

business okay so the thing that makes

07:55

you different than a typical

07:56

entrepreneur or typical business owners

07:58

that you are obsessed with your thing

07:59

every one of you guys have your own

08:00

thing right you have your own business

08:01

whatever it is you do and you’re

08:02

obsessed with you want to be the best in

08:04

the world at it

08:04

okay the dentist or the chiropractor or

08:06

the small business owner who’s not

08:08

obsessed is not here they’re home doing

08:10

the thing okay you guys are here because

08:12

you are obsessed with you want to do

08:14

more okay your assess your thing you

08:15

look at your thing as your art okay

08:17

assume you guys went to school four

08:19

yards some of you guys have figured have

08:21

learned on your own but it’s your art

08:22

how many just feel like what you do your

08:23

business is your art yes I feel the same

08:27

way that our businesses are art this is

08:29

our crisis what we’re doing is we’re

08:30

giving such a huge percentage of our

08:31

life to if we don’t believe in it that

08:33

much then we’re in trouble so the first

08:34

things that funnel hackers are obsessed

08:36

with their thing and the second thing

08:38

and this is what really differentiates

08:39

you guys is that you are also not only

08:41

an obsessed with your thing you’re more

08:43

obsessed with the marketing of your

08:45

thing okay you understand that no matter

08:48

how amazing your art is if nobody sees

08:50

it and what good is it it hasn’t helped

08:52

anybody hasn’t changed in anybody’s life

08:54

because of that you come here to learn

08:55

how to market your art okay I can’t make

08:57

you guys better at what you do but I can

08:59

make you better at getting you the word

09:00

out about what you do okay and that’s

09:03

what’s different that’s what we do here

09:04

Katz first step number two our final

09:06

hacker believes that their business is

09:07

the calling how many just like your

09:10

businesses are calling okay

09:13

a funnel hacker believes or their

09:14

products their services and the messages

09:15

they share have the ability to change

09:17

the lives of the people that they’ve

09:18

been called to serve we tell you has a

09:20

personal story about a business owner

09:22

and entrepreneur somebody who believe

09:25

this this is the picture of my beautiful

09:27

wife Colette let’s give cloud a huge

09:29

round of applause there she is I don’t

09:34

know how I convinced her to marry me

09:35

which was the most amazing thing that

09:38

ever happened my life or if we can move

09:41

this table up a little closer sorry

09:43

you know the job back to the back

09:45

there’s my wife Colette who I’m grateful

09:47

that she’s here and this were my

09:49

favorite things for like life she comes

09:51

every year and it’s just like it’s fun

09:53

to see here in this environment to make

09:54

sure you guys August selfies with her

09:55

she hates it and it’ll be awesome I’m

09:58

just messin so after Clint I got married

10:01

this summer were celebrating 18 year

10:03

anniversary which is amazing

10:04

thank you can you imagine me married to

10:08

me it’d be a nightmare

10:10

I don’t know how she’s done it but a

10:13

couple years after we got married we

10:15

decided that we wanted to start a family

10:16

and we were so excited about starting a

10:18

family and I went through the process

10:21

and after about

10:29

I’m so sad where are we

10:48

this is day one what’s gonna be

10:50

happening by the time we’re done anyway

10:53

we tried to get pregnant and

10:54

unfortunately we weren’t able to and we

10:57

tried for a year year and a half and I

11:00

started a point where we were really

11:01

really scared like what in the world we

11:02

gonna do like your whole life talk about

11:04

like growing up finding your wife

11:05

getting married having kids like that’s

11:07

that’s the plan that’s the process and

11:08

we found out we weren’t about kids we’re

11:10

sort of freaking out like what are we

11:11

gonna do then what’s the what’s the

11:12

purpose why we even here and it’s a

11:14

scary thing I know that a lot of you

11:16

guys have gone through this process some

11:18

guys probably in it right now and you

11:19

feel the pain of it and I don’t make

11:21

light of that all I remember what it

11:22

felt like I remember the pain that we

11:24

were going through as a couple

11:25

especially as all the people that we

11:27

knew around us we loved we’re having

11:29

kids and it was just like we were so

11:30

excited for them on one hand on the

11:31

other hand it like broke our heart every

11:33

single time and we didn’t what to do and

11:37

we were trying all the things and we

11:38

were reading the books and reading the

11:40

online articles and all the things

11:41

trying to figure out what to do and

11:42

nothing was working and then I remember

11:45

I was driving to the office one day

11:47

all right amigo I was at the office and

11:49

Colette called me she’s like guess who’s

11:52

on Oprah right now I’m like I have no

11:53

idea she’s like there’s this fertility

11:55

doctor who’s are on Oprah right now

11:56

talking about how to help people get

11:58

pregnant I’m like oh it’s awesome like

11:59

how does it work and said no no you

12:00

understand it’s the doctor lives in

12:02

Boise Idaho I was like what like this

12:05

where we live right and shake the

12:06

doctors and boys and oh my go you

12:07

serious like home right now like this

12:08

let’s go let’s do this thing let’s

12:09

figure it out so she hangs up the phone

12:11

she calls the doctor two days later in

12:12

the doctor sitting on the office and

12:14

talking face-to-face to the doctor we

12:16

started saying okay well how does this

12:17

work and they gave us some shots and

12:18

some pills and some things and month

12:20

number one went through the process

12:21

trying to get pregnant and you go back

12:23

to the test and nothing happened right

12:26

it’s okay it’s okay some of the heat

12:28

sometimes takes a couple months let’s

12:30

come back next month to try again come

12:31

back to next month to go through the

12:32

process we try again nothing happens

12:35

then we start getting discouraged like

12:36

do you really want to do this again this

12:38

is expensive you put all your energy and

12:40

your excitement of this thing and they

12:42

would have fought when it doesn’t happen

12:43

it’s it’s hard we decided to strike one

12:45

more time went back to third time went

12:47

through the process I remember it was

12:49

during my senior year I was a pac-10

12:52

wrestling tournaments and Claire had to

12:53

give herself shots in the stomach every

12:54

single day

12:55

and it was just like the scary just

12:57

scary thing I went through the process

12:59

that months a month comes the end we

13:01

going to take do our tests we go back

13:03

home it also happened to the same date

13:04

was my graduation and we had my parents

13:06

were driving up from Salt Lake Colette’s

13:08

parents were driving up from from from

13:10

Burley Idaho waiting for them to show up

13:11

and about five minutes for the show up

13:13

the phone rings I pick it up and it was

13:17

the assistant for the doctor and she

13:20

said hey just want you guys know you’re

13:23

pregnant right and I look at Claddagh

13:32

mic she’s like there’s no way and we

13:35

start crying or bawling her eyes out and

13:36

awesome both sets of parents pull up in

13:38

the driveway there’s axe in time and she

13:39

looks at me she’s like you can’t tell

13:40

anybody I’m like got tears streaming

13:44

down our faces we’re trying to like act

13:46

all cool and they all come in the

13:47

guiness those hugs we’re talking we’re

13:49

looking at him in words like both crying

13:50

Nevers look at it’s like what is going

13:52

on and then I look at Colette she looks

13:53

back to me she’s like okay you can tell

13:55

him I was like we were pregnant and we

13:56

start freaking out it was amazing a

13:59

couple weeks later we went in to get the

14:00

ultrasound I pulled out a magazine

14:02

waiting for them to start and Austin I

14:03

heard her I heard the doctor say there’s

14:06

two of them in here and I said well you

14:07

started it I look up and on the screen

14:09

we see this I was like what two kids we

14:14

have no kids that’s a lot of kids man

14:19

and that’s where it all started 14 years

14:22

ago the twins this is down on bone downs

14:25

baby a bones baby be they were born 14

14:28

years ago now 14 years later this is

14:30

what our amazing cute little family

14:32

looks like

14:39

and I share that story with you guys

14:40

because for this doctor what they did

14:45

was not a big deal they went to school

14:47

they learned the thing here’s the drugs

14:48

here’s the process here’s how it works

14:50

but that doctor that entrepreneur that

14:52

person believed so much what they did

14:53

they went out there and tried to get the

14:55

message out about their art do you think

14:58

it was easy can Oprah know I tried for

15:00

like six years before she cancelled her

15:01

show it is not easy get on Oprah okay

15:04

whatever that doctor did they did

15:06

something that went out there he said I

15:07

believe my art so much I believe it can

15:09

change people’s life so much lemon do

15:10

whatever it takes to get on Oprah and

15:13

because that doctor put forth the

15:15

sacrifice and learned how to market

15:17

their art they got on Oprah

15:18

Glenna a chance to see it and my life

15:20

was changed forever every good thing in

15:22

my life happened because there’s an

15:23

entrepreneur who took a risk who did

15:26

something to didn’t make a lot of sense

15:27

to put themselves out there to change

15:29

everything for somebody else okay the

15:31

thing that makes us entrepreneurs weird

15:32

well the majority of the world is trying

15:35

to like get rid of responsibility

15:37

entrepreneurs look at something say that

15:39

is a problem

15:39

that’s my problem it’s not my

15:41

responsibility I’m gonna take it I’m

15:42

gonna figure out a way to solve this

15:43

problem that’s what makes our numbers

15:45

different so when you guys understand

15:51

that right now you may be here at

15:52

different points in your business um you

15:54

guys earned a high spot in your in a

15:55

growth mode you having fun something has

15:56

to the beginner mode you’re struggling

15:57

let me has run between we understand

16:00

when you really look at it say look my

16:01

business is that calling I’ve been

16:02

called from someone higher something

16:03

higher it’s calling me to do this I’m

16:05

here placed on this earth to serve other

16:07

people and you look at it through that

16:08

lens everything else becomes easier okay

16:12

when you look at like I’m trying for got

16:13

to make more money for myself business

16:14

becomes harder you looking from this

16:16

lens life becomes so much easier there’s

16:18

no way I would have five thousand people

16:20

in Nashville Tennessee in January here

16:22

if I was trying make a bunch of money on

16:23

this okay I believe my message so much

16:25

that’s why you keep talking about it

16:27

over and over and over and over and over

16:29

again so I were consistent with it

16:31

that’s why you guys are here today okay

16:33

number three a funnel hackers and

16:35

control of their destiny they start

16:37

without a safety net

16:37

venture capitals a four letter word

16:39

bootstrapped is their middle name funnel

16:41

hackers they define their own destiny

16:42

that creates their own luck they build

16:43

their own empires and they change the

16:44

world you know as we have I’ve told you

16:47

has a story

16:48

as we’ve been growing click funnels and

16:50

looking at you know what the next phase

16:52

next step is people always coming it’s

16:53

like how in the world you grow

16:54

clickfunnels out any money it makes no

16:56

logical sense I say well it’s the

16:57

principles we teach all the funnel

16:59

hackers ok we use funnels we practice

17:01

what we preach we drink our own kool-aid

17:02

can we build funnels that grow our

17:04

companies companies profitably

17:05

ok and that’s the power and gives you

17:07

guys so much freedom the only understand

17:08

and so that is our manifested again on

17:11

the back of it ends with I’m a funnel

17:12

hacker

17:13

and I’m just one funnel away now I got

17:15

one more thing I wanna talk about before

17:16

we kind of transition and this is

17:19

something that we’re gonna be pushing a

17:21

lot over the next twelve months in the

17:24

side of this entrepreneurial world I

17:25

think that the message that some of you

17:27

have been hearing over and over again is

17:28

wrong the message of we need to hustle

17:30

hustle hustle the message of all these

17:32

different things that are coming out

17:33

there I don’t think that’s the message

17:35

of entrepreneurship not true

17:36

entrepreneurship the message of true

17:38

entrepreneurship is this is how do we

17:40

over deliver and this isn’t just in your

17:42

business this is in all aspects of your

17:44

life okay it’s interesting I did a I did

17:48

a podcast about this little while ago

17:49

and I talked about how somebody to ask

17:53

me to do something I was like oh yeah I

17:54

can do that for you sure I’ll try that

17:56

and I stopped for a second I was like

17:58

what kind of response is that if my boss

18:01

Kenny was like hey can you it’s like oh

18:02

sure I’ll try it out like that’s not the

18:04

right response I want somebody comes to

18:05

me if I say hey can you do this for me

18:06

to say you know what not only can I not

18:08

like I think I can do that I know I can

18:10

deliver on actually not looking to

18:11

deliver on that I’m gonna over deliver

18:13

on that okay and this is the thing I

18:15

want it’s all thinking on all aspects of

18:16

our life okay in our relationships with

18:18

our family like you showing up here I’m

18:20

doing the thing I’m doing emotions or

18:22

you coming saying how in this situation

18:24

with my wife with my kids with my spouse

18:25

with my whatever it is for you how do I

18:27

over deliver in this situation how do

18:29

you deliver in your business

18:30

relationship how do you deliver in your

18:31

businesses yeah as you guys start

18:33

thinking about that over and over and

18:34

over again it’s gonna change everything

18:35

for you I’m you guys when you got here

18:37

to Nashville and you saw there’s a

18:39

little mini city we built here and you

18:40

saw the swag you got and the shirts and

18:42

the bags and all the stuff you’re like

18:43

oh my gosh clickfunnels over-delivered

18:45

how do you felt that as you came here

18:46

today

18:48

our goal is that every single

18:50

interaction okay we talked about with

18:52

our staff like every interaction with

18:53

someone it’s not like I’m gonna do the

18:54

thing I’m gonna deliver I’m gonna yeah

18:56

I’ll get it done it’s like no no no I

18:57

don’t want people to get things done I

18:58

don’t want people to deliver on things I

19:00

want everybody to over deliver and this

19:01

is our message from the for the next

19:03

year is how do we over deliver in all

19:04

situations so yeah okay if we over

19:06

deliver this week for you

19:07

let’s get that all right okay so that’s

19:11

what me my say that you’re an

19:12

entrepreneur I birthed but because you

19:14

were here you guys are funnel hackers by

19:15

choice that’s what it means to be a

19:16

funnel hacker now I’m gonna kind of walk

19:18

through really quick my role in this

19:21

whole thing I obviously don’t know how

19:24

to code I didn’t build clickfunnels

19:25

I always tell people on the dancing

19:27

monkey on stage you get people excited

19:28

about it but I want to talk about my

19:30

journey really quick because I feel like

19:32

my calling again I don’t have the the

19:35

skill sets that any of you guys have in

19:37

your businesses all you guys have the

19:38

ability to change people’s lives in ways

19:39

that I can’t I wish I could but I can so

19:42

my calling has been for some weird

19:43

reason that I became obsessed with this

19:45

the marketing of business is like I

19:47

don’t know why did that became exciting

19:49

to me but it did and it’s been my

19:50

callings last 15 years but it started

19:52

back here this is a picture me when I

19:54

was this is actually I was going to

19:56

college here and my mom made me throw

19:57

away all my junk mail dice collect junk

19:59

mail and junior high high school and I

20:00

would read every single sales letters

20:02

would come in a bag oh my gosh this is

20:03

the most exciting thing in the world and

20:05

it started there that’s what the

20:06

excitement started when I was like 12

20:07

years old after that when I got into

20:09

college

20:10

I started my very first entrepreneurial

20:11

venture it wasn’t the thing that changed

20:13

the world even though I thought I was

20:14

gonna be but it was me and Nate plone

20:16

building potato guns at the school on

20:19

the weekends we would sneak into the

20:21

classrooms set up a camera and film

20:23

ourselves in front of whiteboard

20:24

building our my very first product how

20:26

to make potato gun and this is right

20:28

started my entrepreneurial you guys

20:30

right now on your journey are starting a

20:31

weird spot see like is this really my

20:33

calling

20:33

that wasn’t my calling but guess what it

20:35

was it was a step forward okay and then

20:39

I do the next step forward we kept

20:40

moving forward a little while later I

20:41

got done with college and then after

20:45

making my potato gun funnel which was my

20:46

first my first real funnel I became

20:48

obsessed with it if some reason I

20:49

couldn’t stop I couldn’t sleep they just

20:51

kept coming him coming and over the next

20:53

10 years of my life we build over 150

20:55

funnels can anybody here beat me how

20:58

many funnels they built and I’m not

21:00

saying like I built it and click funnels

21:02

out there dormant this is 150 product

21:04

launches of funnels like created it’s

21:08

like one a month for 10 years for a

21:09

decade in my life I was obsessed with it

21:11

all I could think about was I how do we

21:12

do this how do we this well quick great

21:13

what’s the next offer what how do we put

21:14

it how do we put it together okay I

21:16

became obsessed with the science of this

21:18

game became so much fun for me I don’t

21:19

know why it’s still till this day like

21:21

before you guys all ran in here how many

21:23

got something I poked my head out the

21:24

door earlier I poked her head I never

21:27

start screaming I was like oh my gosh

21:28

and klutz I can you believe this is your

21:30

life I’m like I can’t believe that we’re

21:32

talking about funnels for crying out

21:33

loud I remember sitting in my room and

21:35

nobody was excited at all about this I

21:37

remember going to marketing events and

21:39

everyone sitting there to shirt and a

21:39

tie and they’re sitting there taking

21:40

notes and I’m like sitting in the back

21:42

freaking out like why is nobody

21:43

screaming like you know what this is the

21:45

most exciting thing I’ve ever heard

21:46

about in my entire life I was like my

21:48

calling is to get this like to get that

21:50

our world understand how fun this is

21:51

this is the most exciting I’ve ever seen

21:53

before

21:54

and so after building over 150 funnels I

21:55

said you know I’m gonna write a book I’m

21:57

gonna be one of those guys and I sat

21:58

down and it took me almost a decade

21:59

right this very first book which is calm

22:01

secret time you guys read the first

22:02

version talk I’m secrets I had the

22:07

amazing opportunity in December of this

22:09

a month ago to rewrite calm secrets in

22:11

the ground up which was like a really

22:14

cool experience I’m excited to get it

22:16

when we launched the traffic seekers

22:18

book the new version of expert and dime

22:19

secrets are coming out the same time all

22:21

hardbound

22:22

but I’m excited few has to see that the

22:24

new updates but this this book was the

22:25

decade of my life testing a million

22:27

different funnel ideas and from all

22:28

these theories and all these tests all

22:29

these hypothesis it’s like here are the

22:31

things that we know work and they work

22:33

in any business you said to figure how

22:34

to apply them to you to what you’re

22:35

doing okay so we did that after I built

22:38

after our start writing this book the

22:40

next night it was like we need something

22:41

to make this simpler okay we had teams

22:43

of people building all these funnels and

22:44

so in 2005 I’d made the very first

22:46

attempt at building click funnels back

22:48

then we called it click calm calm cuz

22:50

that I thought was a really good name

22:52

that had been really confusing though

22:53

right let’s click do T comm calm

22:56

everyone was like I don’t get it is it

22:58

doc like click calm and then like that

23:00

was that anyway luckily we got in the

23:03

name of 2005 tried to build it this was

23:04

the very first version of it the design

23:06

was beautiful we spent over a million

23:09

dollars trying to build it probably two

23:12

and a half years and it never saw the

23:13

light of day and I was like this thing’s

23:15

not going to

23:16

and it was in the middle of me growing

23:18

another company and this all the money I

23:19

was I was making was going here trying

23:21

to build this thing so I’m like if we if

23:22

someone had this tool a tool to make

23:24

these funnels easy it would change all

23:26

businesses kids reason why there’s only

23:28

a handful of underground markers doing

23:29

funnels is because it’s hard I was like

23:31

we can create something simple like we

23:32

could take this to the masses we helped

23:33

change all businesses and so we tried

23:35

2005 and it didn’t work about that time

23:38

the business I was trying to grow they

23:39

were supporting this collapsed I had a

23:42

layoff over 80 people in a day which is

23:43

never a fun thing including some friends

23:45

and family members and it was a it was a

23:47

painful process we had to move from a

23:50

20,000 square foot building down to a

23:51

2,000 square foot building as we tried

23:53

to figure out how to rebuild our company

23:54

from the ground up about that time I

23:56

remember I was I was trying to figure

24:00

out what’s the next move what’s the next

24:01

step and I was on flippa.com I’m you

24:03

guys ribbon to flip comm it’s a website

24:05

that sells websites so I was like okay

24:06

maybe my future’s here I’m looking

24:07

through all these sides and all sudden

24:08

there was a site that popped up but it’s

24:10

called champion sound and it was a

24:12

marketing automation software for bands

24:14

it would do text messages and emails and

24:16

all these things for bands and I saw and

24:18

I was like oh my gosh this is amazing

24:19

this is this could be the future and

24:21

they were selling it for $20,000 again

24:23

this is the bottom of a business crash I

24:25

just lost everything I just I was in the

24:28

hole a lot I owe the IRS money was a

24:30

whole bunch thing it’s like I don’t have

24:31

$20,000 I think this is the future I

24:33

started scrambling together put together

24:35

a bunch stuff made made it quick twenty

24:36

thousand dollars and went and bought the

24:38

site and my thought was like hey I’m

24:40

gonna take this this this marking

24:42

automation platform for bands I’m gonna

24:43

make a version for chiropractors and

24:45

then for dentist and then for and just

24:48

kind of keep taking us to a whole bunch

24:49

of different markets that was the that

24:50

was the vision back then and after we

24:53

bought the site I went I called the

24:55

person up who owned it and I was trying

24:57

to transfer it over my servers and I

24:58

said here’s the login to our servers

24:59

like move it over he’s like I can’t move

25:01

it to your servers like why not he said

25:03

well this is code in Ruby on Rails yours

25:05

your servers PHP or Linux or whatever

25:08

the thing and I was like what does that

25:10

mean and he’s like it means that it’s

25:12

written in a different language I’m like

25:14

differently he’s like yeah you speak

25:15

English this is like Chinese it’s not

25:17

gonna work for I’m like what do I do is

25:18

like I don’t know you need go buy a ruby

25:20

server or whatever and I was like okay

25:21

so a bottle Ruby server he transferred

25:22

over as like eight what good luck and

25:23

kind of walked away I was like what do I

25:25

do now and so I went to my existing

25:27

programmers like can you guys fix

25:29

like it’s a different language I have no

25:31

idea what to do you kidding me so I

25:33

tried to hire two or three people I

25:34

couldn’t get anyone to do it and I

25:36

realized one night I’m sitting in my

25:37

desk looking at it I was like I spent

25:39

the last money we didn’t have on this

25:41

stupid website I thought it was the

25:43

right thing I felt good about it and now

25:44

it’s I can’t even code it it had all

25:46

sorts of problems or people using it who

25:47

were texting me angry because the

25:48

software was even working I was I don’t

25:50

know what to do so the last thought I

25:52

had before I left the office today so

25:53

I’m just gonna shut it down and it’ll be

25:55

done so I shut down I shut down my

25:57

computer

25:58

email somebody said okay just take it

25:59

offline I can’t afford the server fees

26:01

anymore

26:01

and got up and I was walking out the

26:03

office that day put my backpack on I had

26:04

this distinct impression I said go back

26:07

and there’s somebody on your email list

26:10

who knows PHP or who knows Ruby and I

26:14

had a little customer email list of the

26:15

time and I was like that’s that’s weird

26:18

but very specific all right so I took my

26:20

backpack off went back into my computer

26:21

send email I said I said I’m looking at

26:24

the subject I was like you know Ruby on

26:26

Rails I’m looking for a partner and

26:27

basically Mel said I bought the site it

26:29

doesn’t work I tried a whole bunch

26:31

programmers nobody could do it I don’t

26:32

know what to do with it and and if you

26:35

know Ruby message me back and then I

26:37

start my computer down and went back

26:38

home about an hour later I check my

26:40

email and there’s an email from this guy

26:42

and he said hey man I don’t Ruby on

26:45

Rails and I buy I bought one of your

26:47

things like five years ago and it’s just

26:48

kind of crazy I saw your email and like

26:49

yeah he’s a kind of a business started

26:51

working but I’m kind of I’m just kind of

26:53

doing the four hour work week lifestyle

26:54

check it out and see if I can if I can

26:56

fix it so I’m like ah I have nothing to

26:58

lose I sent him the logins I’m like good

26:59

luck let me know how it goes

27:00

next morning next morning I wake up and

27:03

I get a message from he’s like it’s done

27:05

like what’s time he’s like I fixed all

27:06

the problems oh and while I was in there

27:07

I noticed this and this like if you

27:09

wanted to be get out of this and we

27:10

could shake this and all these things I

27:11

was like who is this guy this is amazing

27:15

and so he started working on it and I

27:17

was like okay this is cool and we

27:18

started working on and he’s like you

27:19

know what instead of doing this we

27:20

should just build a whole new one from

27:21

scratch I’m like but I just spent all of

27:24

our money on the thing he’s like I’ll be

27:26

easier just make a new one I’m like no

27:28

we can’t do that

27:28

we kind of hit off a friendship and we

27:30

start doing some projects together and

27:31

and he would come out he lives in

27:35

Atlanta and about once the once the or

27:36

twice a year you fought to Boise we

27:38

brainstorm ideas and he’d create

27:39

different things and I had no I had no

27:41

way to pay him at the time had no money

27:43

so I was like okay well you work on his

27:44

project making money with this we’ll

27:46

just split it and he’s like okay so we

27:47

work on some projects and and some

27:49

weights some money most of them didn’t

27:51

and we did this for a couple of years

27:52

and a couple years into it during that

27:55

time we launched whole bunch of

27:56

companies together heard this story

27:57

launched a supplement company we

27:58

launched how much information product

28:00

companies a whole bunch of things and

28:01

they’re all making having moderate

28:02

success and in all that funnels and one

28:05

the one big thing is he kept saying is

28:06

just like man we keep rebuilding the

28:07

same funnel over and over and over again

28:09

he’s like what if we just built

28:10

something that made this easy I was like

28:12

dude I tried in 2005 spent like two

28:14

million dollars I didn’t have it didn’t

28:15

work we tried a champion sound it didn’t

28:16

work like this isn’t something that’s

28:17

gonna work he said no I think I can do

28:19

it so he flew out to Boise we sat down

28:21

him from a whiteboard for a week and we

28:22

mapped out our dream what if we did this

28:24

and this and kind of mapped out the

28:25

whole thing and he went back actually I

28:29

was driving it back to the airport and

28:31

as I was driving the airport to drop him

28:32

off he said hey just one real quick

28:34

thing on this

28:35

he said if we’re gonna do this this

28:37

project together is I don’t want to be I

28:38

just want to be an employee I want to be

28:40

your partner and I was like man I I’ve

28:45

always been the person that’s in control

28:46

like I don’t I don’t know if I want to

28:48

do that and I was scared and I was

28:49

nervous and luckily that day I said yes

28:52

I said all right let’s let’s do it and

28:54

he went home and he built the original

28:57

version of clickfunnels that man who has

29:00

become one of my closest friends in the

29:01

whole world the best business partner

29:03

that anybody can ever ask for and one of

29:05

the coolest most humble human beings on

29:08

this earth is Todd Dickerson Todd’s here

29:10

let’s put our hands together for mr.

29:11

todd dickerson

29:12

[Applause]

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