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YouTube Transcript: English (auto-generated)
00:00
[Music]
00:06
[Music]
01:04
yes Bolinas like been another year since
01:07
last year and we’re here again this is
01:09
year number five how many guys is your
01:11
first time coming to this oh dang
01:14
sweet well welcome to the party
01:25
myoga you or a camera where’s he’s good
01:28
look at me okay okay so how did the
01:34
event go the event turned out amazing I
01:38
think overall I was really nervous ahead
01:40
of time that nobody was gonna show up
01:41
but we opened the doors it was it was
01:46
packed and we filled the whole room that
01:48
was awesome
01:53
ladies gentlemen this next individual
01:55
I’d like to introduce is the reason that
01:56
we are all here this weekend about eight
01:59
months ago he brought to the marketplace
02:01
something that we all desperately needed
02:05
the ability to make professional-looking
02:08
sales funnels in a matter of hours as
02:11
opposed to months clickfunnels has had
02:16
over 7,000 members active members and
02:20
over 200 people are joining every single
02:25
day Wow is right and you know what was
02:29
right exactly you don’t get that you
02:33
don’t get to experience that you don’t
02:34
get to have that if the product that
02:36
you’ve created isn’t awesome isn’t what
02:40
the marketplace needs so speaking of
02:43
awesome ladies and gentleman here’s what
02:44
I’d like you to do go ahead and stand up
02:46
for me and welcome to the stage mr.
02:50
[Applause]
02:52
[Music]
02:58
kohaku is a process that I was doing
03:01
every step first got started I didn’t we
03:03
didn’t have a name for it we never
03:04
called it that but basically I wasn’t
03:06
like a amazing business person or that
03:10
creative or anything so I was just
03:11
looking what everybody else was doing to
03:12
make money when I first got started I
03:14
saw people like arm and more and I saw
03:16
they did so I just modeled that like as
03:18
close as I could because it was working
03:19
the true story is that I I was wrestling
03:22
I just met my my wife we were engaged I
03:25
had to figure out a way to pay the bills
03:28
so the logical choice for me was to look
03:31
online just figure how to make money
03:32
right this is 12 years ago
03:34
and I started looking at I start seeing
03:35
all these people who were super smart
03:37
making a bunch of money like I was
03:38
watching these guys create these
03:39
products and they were selling and I
03:41
remember like their sales letters were
03:42
so good I bought every single one of
03:44
them and I started seeing all their
03:45
processes and so I went and I I hired
03:46
this dude from from Romania and he built
03:49
my first idea was this little product
03:51
called zip Brander and then I looked at
03:52
Arman’s websites and he always had these
03:54
little covers and so I hired something
03:55
low cover and then he had a headline so
03:57
I wrote a headline and then in his head
03:58
or he always had a picture of him in a
03:59
suit tie so I wouldn’t got a picture me
04:01
in a suit and tie but I just made a look
04:03
as close to his as possible because like
04:05
he was the dude was making a bunch of
04:06
money I was watching right and because
04:08
I’d followed his process it started
04:10
making money eventually I went from this
04:12
college kid who wasn’t you know didn’t
04:15
have a job not that educated just trying
04:16
to wrestle to within a year of
04:18
graduating from college I made over a
04:19
million dollars in sales it wasn’t for
04:21
me being a genius of business it was for
04:23
me looking at people were successful in
04:24
modeling him that’s kind of how I got
04:25
started
04:34
to understand like where funnel Hawking
04:37
live came from you have to go back in
04:38
time my memorize going to school I was
04:40
making money by my senior year I made
04:42
like two hundred fifty thousand dollars
04:43
online like selling stuff and I remember
04:45
my mom like being so nervous like we
04:47
should plan what’s your job gave me what
04:48
he gonna do am I making money online I
04:49
said I know but like when that’s done
04:51
like what’s your plan like what’s your
04:52
backup plan like you know that was the
04:54
big the big thing in fact I remember
04:56
back then it wasn’t me people went
04:58
online to consume stuff acknowledge
04:59
information that you’re still like the
05:01
school systems traditional is away
05:02
nowadays fifteen years later you see
05:04
where most people it’s like if you want
05:05
to learn something you don’t go to
05:06
school it’s like who create the course
05:08
who’s the person wrote the book on
05:09
school learning directly at the feet of
05:11
the master right that’s what how we can
05:12
look at education today but it wasn’t
05:13
like that back then it was weird like I
05:16
remember the first time I saw an e-book
05:18
like he didn’t make any sense to me and
05:20
then for some time try his cell D but
05:21
people message me like like where’s
05:23
where’s the book I’m it goes ebook like
05:25
I don’t know that means mike means you
05:27
download it like why did I pay you then
05:28
I’m like because the words on the page
05:30
or might like and people couldn’t even
05:32
grass close before Amazon had the ebook
05:34
tries like physical books were the thing
05:35
in the digital stuff I get it took this
05:37
learning curve people understand like
05:38
why would I pay for something that’s
05:40
that’s not I can’t touch you know
05:47
I wasn’t the first person that tried to
05:48
build clickfunnels or I’ll click funnels
05:50
in fact my first one was called click
05:52
calm calm
05:53
I had six programmers spend three years
05:55
on it and it never saw the light of day
05:56
that’s when I met Todd dickerson he was
05:59
like no I think I can do it it’s like
06:01
all right man well good luck with that
06:02
like you really want to spend the next
06:04
year of your life trying to be like like
06:06
that’d be awesome
06:06
and I knew Todd was a good I don’t know
06:08
how how amazing was but he literally
06:09
they took some of the sketches and the
06:11
diagrams the ideas we had and he locked
06:12
himself in his bedroom in his closet
06:14
every was that and in like six months he
06:15
built a very first version of
06:16
clickfunnels
06:20
we’d know what cook fellas gonna become
06:21
we thought it was gonna be something
06:22
awesome but we maybe still made most of
06:24
our money doing the informations when we
06:26
launched clickfunnels initially we
06:27
launched this thing and it was
06:28
interesting because software without the
06:29
information didn’t actually do anything
06:31
we launched it and it was like hitting a
06:34
brick wall it was like crickets like
06:37
nobody got it nobody understood it was
06:39
just the weirdest thing I’m like people
06:41
don’t know what we created for me if I
06:42
could soothe I’m just explaining this is
06:44
why this is so important like it would
06:45
change everything but like it just
06:46
couldn’t get traction about the same
06:48
time I’d started my very first book
06:49
which is calm secrets and I was like I’m
06:51
gonna get this book done because people
06:52
read the book almost like a manual like
06:54
here’s the strategy guide how this thing
06:55
works it was crazy how the book launched
06:58
people got the book they read it in
06:59
Austin right oh that’s why I need the
07:01
funnel that’s why this is so important
07:03
it’s like I know it so we had now like
07:05
the this book which was like the
07:07
training manual to help you
07:08
strategically understand then the tool
07:09
to let you easily do it and this is the
07:11
book and the software together that’s
07:13
when I start taking off people read that
07:16
than like okay I get it and then maybe
07:17
the software to actually execute on it
07:23
I wish I could say that this is all
07:25
strategically designed to the beginning
07:26
but it wasn’t and what’s funny is that
07:28
our keep the little community we had the
07:30
time it was Facebook group probably had
07:31
two or three thousand people over this
07:33
time they start call themselves fellow
07:34
hackers like they started using that as
07:36
a term like people come and I hate my
07:37
fellow fellow hackers we had a question
07:38
for you and like he kept saying that I
07:40
was like this is cool like they’ve got a
07:42
name for themselves and they’d heard me
07:44
and Todd talked about these little
07:45
hackathons nice to do like nice - he’s
07:47
all my hackathons to get stuff done
07:48
like hey let’s do a hackathon and so we
07:51
get these little groups around the
07:52
country people do in like two and three
07:53
person meetup hackathons that’s like hey
07:55
this is so cool like this is happening
07:57
without us trying to engineer this thing
07:59
and they’re doing their own little
08:00
events things happening and it’s like we
08:02
can just let them keep doing it or like
08:03
what if we facilitated that people’s
08:05
kept asking keep asking me and finally I
08:07
was like ah all right let’s let’s go for
08:10
it was legitimate it’s like what we call
08:12
him in you know our people our funnel
08:14
hackers we’re gonna like live together
08:15
and then that was the name I was like
08:17
that’s that’s it I’m Hawking like let’s
08:19
just call it that it was awesome so I
08:24
appreciate you guys I remember my first
08:26
seminar Valente I’ve dreamed about doing
08:27
seminars we tried for a bunch of years
08:30
then we gave up a sort of Brent and John
08:32
that we would never do another seminar
08:34
again I’m grateful we did and just
08:38
grateful for you guys for executing and
08:41
making it making it all happen so thank
08:43
you and it’s amazing so thanks you guys
08:45
I had a number of people talking about
08:47
like I said they were to be part of the
08:48
first year we look back six years from
08:50
now it’s like sixth annual I can say
08:54
that I was at the first one yes asking
08:59
I’m kind of behind the scenes so I was
09:01
the technical co-founder when we started
09:03
clickfunnels Russell’s the marketing
09:04
cell side of the company the coaching
09:06
and the events while I’m the guy running
09:07
the actual software business and running
09:09
everything behind the seats and when
09:14
it’s already clickfunnels with Brussels
09:16
just me and him so I was working out of
09:17
the basement basically so we grew a
09:19
little bit and we decided to expand and
09:21
get an actual office get out of my
09:22
wife’s hair at the house all day every
09:23
day right so we’re gonna reek dig dig
09:34
dig dig dig dig dig for you that was
09:36
more user signing up on tour going down
09:39
or the other hopefully it’s not down so
09:42
funnel hacking live started as the
09:45
clickfunnels user conference I guess you
09:47
would say but it’s really grown to
09:48
something much bigger now big
09:51
differences between the different types
09:52
of events that I’ve been to at least so
09:53
you’ve got user conferences which tend
09:56
to be more technical hands-on this is
09:59
how you can use this software in this
10:01
industry to accomplish this goal
10:02
[Music]
10:06
those events kind of tend to be boring
10:09
usually like you end up seeing a lot of
10:11
people just networking in the hallway
10:14
personal development internet marketing
10:16
conferences are kind of the other side
10:18
of the equation that we see a lot of
10:19
like getting excited about methods and
10:21
stuff but there’s not really like
10:22
hands-on training necessarily oftentimes
10:25
there’s people selling courses to learn
10:27
more and that kind of thing whereas I
10:28
think we’ve taken kind of the best of
10:30
both worlds and mesh them together for
10:32
funnel hacking live where we’ve taken
10:34
and we do hands-on stuff we teach you
10:36
useable real-world things that you can
10:38
do right now with our software and with
10:40
our products to actually grow and
10:42
progress your business but we also come
10:44
in with the motivation and the
10:45
excitement and the culture and the
10:47
community around you we’re ready for you
10:57
to show us
11:07
[Applause]
11:12
my name is Melanie Niven
11:15
I am Russell’s executive assistant and I
11:19
plan all of our events I don’t have a
11:20
title for that but I pretend it’s
11:22
director of events since they took black
11:26
red and blue markers
11:30
there’s fatties and small like regulars
11:33
so I’ll grab mine and bring mine as a
11:35
backup to be safe so when I started
11:37
working for Russell I didn’t get a job
11:39
description I just came in and did what
11:41
I thought he needed help with and then a
11:43
month later I was asked to plan the rest
11:45
of their final hiking live event for San
11:47
Diego and just keep teasing people about
11:49
that from San Diego on to where are we
11:53
Nashville this is the hardest part for
11:56
sure getting concepts out but I was like
11:58
brute force I’m like getting into a
12:00
thing so if like mentally I would say
12:03
I’m probably 90% done physically or
12:05
probably 20% times it works out all the
12:08
time though Russell getting his
12:10
presentations done is the most stressful
12:12
for me because I like to make sure he
12:15
has that time blocked out but he usually
12:16
works on them a week or two before the
12:18
event so it’s fresh in his mind and I
12:20
understand that like the first year I
12:22
did this event I died we’re out of white
12:24
border my board whiteboard whiteboard
12:26
these are all maxed out we got an order
12:28
dual space we got dual space it’s gone
12:30
here my desk is the nightmare
12:32
everything’s clumped up think 8000 tabs
12:35
open and none of my six presentations
12:37
are done
12:37
all of them are partially done none of
12:39
them even close to done and we are six
12:41
days away today the event starts a week
12:43
from today but the good news is
12:44
apparently there’s another whiteboard
12:47
[Music]
12:48
all right it’s all about what’s a
12:53
million so we just find the whole man
12:55
and there’s some big changes you’re
12:56
probably gonna kill me plant all right
13:02
what that said one thing before you too
13:03
deep on this we’re pretty deep it’s
13:04
happening on Wednesday should I tell her
13:08
or not all right so we’re thinking is to
13:36
get everything done want to do I love
13:38
this part of my job too it takes me away
13:41
from just like the everyday life of
13:43
being in an assistant and this is kind
13:45
of bring some like razzle dazzle to it
13:47
the only way to keep organized for me
13:49
that I know that I’m fully responsible
13:51
for is in here all of our team members I
13:54
list them out I take all their names
13:56
their job title I figure out what their
13:57
event role is and then who they report
13:59
to at the event and then what their role
14:01
is for day one through four these are
14:03
some of the items that we were
14:05
responsible for shipping out so like
14:07
pins and chap sticks and hand sanitizer
14:08
staff shirts renewal shirts action XMD
14:12
t-shirts our event guide our wristbands
14:14
our backpacks like everything you think
14:16
of that has our logo on it or has
14:18
something to do with the event that is a
14:19
print job and our design team is doing
14:21
that so that’s why I like to try and get
14:24
that stuff started earlier versus later
14:26
I don’t think if we didn’t have these
14:27
spreadsheets that we would die like
14:29
every week for hotel reservations you
14:31
have to go through make sure the hotel
14:33
has the right check-in days check out
14:34
the aides name and the type of room so I
14:38
just want to go through a few like
14:39
last-minute things for funnel monkey
14:41
life has says the 18th but we need to
14:43
update that so it shows the 17th ok
14:46
because I think they’re believing in oh
14:47
yeah yeah send me like who
14:51
I don’t know if it’s like a wife and kid
14:53
you know what I mean so I’m waiting to
14:56
hear back that’s the only outstanding
14:57
one I have right now it’s all gonna work
14:59
out I always do it says I’m just getting
15:01
a little nervous yeah just let me know
15:04
what I can do to help yes you can
15:07
so shirts and make sure bottoms last
15:11
minute my name is miles Clifford and I
15:13
am the events manager at quick Falls
15:15
that’s well after last year’s phone
15:16
hacking live I took over the events team
15:19
so it’s taking you know Russell’s idea
15:21
and his concepts and Dave and the other
15:23
partners their what their vision is for
15:25
funnel hacking live and executing on
15:27
that vision so whether that’s food and
15:28
beverage is to the hotel rooms to the
15:31
staging the lighting the experiences
15:33
that people have at the hotel during the
15:35
event off the event that’s what the
15:37
events team does what really helped with
15:44
this event was he going and seeing the
15:46
site Melanie a couple other team members
15:50
came down here did a site visit when you
15:52
don’t do that you’re going in blind and
15:53
you never want to go into an event why
15:57
[Laughter]
15:59
they don’t let us do t-shirt guns when
16:01
there’s chandeliers
16:03
so Russell’s in trouble right now
16:05
Melanie is grounding him because like
16:13
the little temper tantrum from her
16:14
russell brunson over here what I have to
16:18
do six presentations Oh Russell what do
16:20
you have to last Monday at the same time
16:22
16 drops how many done none but give
16:25
yourself credit why’d you get done
16:28
[Laughter]
16:32
most people go out and just pay for a
16:34
lot of speakers to randomly come in for
16:36
us what we really want is we want part
16:37
of our community people have had success
16:39
and who are doing things in a unique way
16:41
that would be of great value to the rest
16:44
of the audience that really helped them
16:46
get whatever that next step might be for
16:47
them but also we want to make sure that
16:49
basically lines with us in the direction
16:51
that we’re trying to go with the event
16:53
as well hey Stacy
16:54
I was so impressed with what you and
16:56
Paul presented at our inner circle and
16:57
Russell I were talking
16:58
it’d be awesome if you could actually
17:00
present the same type of thing to our
17:02
funnel hacking community if you could
17:04
kind of talk about some of the cool
17:05
stuff you guys do for a relationship
17:07
transformation standpoint but then also
17:08
really dig in deep as far as how do you
17:11
actually connect with your audience
17:12
blocks me back let me know if that works
17:14
for you guys and look forward to having
17:16
you guys if I’m lacking live Thanks my
17:18
name is Dave Woodward I’ve run all of
17:19
our top-line revenue for click funnels
17:21
our business development opportunities
17:23
integrations partnerships my whole job
17:26
is just to make money for good
17:27
[Music]
17:32
so Russell will cast the vision overall
17:35
as far as what’s the event going to be
17:37
focused on and with that there’s certain
17:38
people that we’ve kind of lineup that
17:40
will be specific to that and then I have
17:43
the opportunity now to a lot of those
17:44
people and signing the contracts getting
17:46
them on board and really developing
17:47
those relationships that help us not
17:49
only just for the event but long term as
17:51
well hey Steve all right but got a huge
17:54
favor for you if you don’t mind I’m sure
17:56
you won’t but we’d love to have you
17:58
speak at I like it is I take a look at
17:59
building a speaking of team for an event
18:02
you can definitely bring in big people
18:04
and have their name and everything else
18:05
in helps for some credibility but
18:07
there’s no greater social proof that
18:09
people are using your product who are
18:10
having success doing what you’ve been
18:12
preaching in their own unique way in
18:14
their own niche and thing I love that
18:17
funnel hacking live is I take a look
18:18
over the last few years some of the
18:20
speakers we’ve had on would be people
18:22
you normally wouldn’t expect to see on
18:23
stage and you’ve got my gosh if he can
18:26
do it or she can do it I know I can’t do
18:28
so over the course of four days we
18:29
typically will have anywhere from 10 to
18:31
14 speakers in addition that Russell
18:34
speaks himself four or five times we
18:36
really try to to gauge energy levels
18:38
throughout the day some of the things
18:40
we’ve always tried to do is either bring
18:41
in a comedian or we brought in rappers
18:45
or bringing in the Phantom of the Opera
18:48
and they sing on stage just trying to
18:51
find different ways of really playing
18:53
with the energy level of the audience
18:54
and it’s amazing to see the impact that
18:57
has on their ability to learn and also
18:59
their ability to actually implement what
19:00
they’ve learned I would encourage anyone
19:02
else who’s looking at having a keynote
19:03
speaker not to be afraid of spending big
19:05
money to get the right keynote speaker
19:07
there it’s amazing to see the impact
19:09
that it has on the audience and they
19:12
feel so connected because they know that
19:14
you care about them that you are willing
19:15
to spend the money to bring someone big
19:17
in Russells I don’t know if you truly
19:19
know what you got yourself into here
19:22
I’m gonna tell them a little story of
19:25
how you and I started to work together
19:28
you saw me speak it Joe polish isn’t
19:30
that right do you remember like coming
19:32
up to me afterwards and you were like oh
19:34
my god that was amazing these speakers
19:36
funnel hacking they’ll be awesome I’m
19:38
like sure great I’m like do you know my
19:40
fee and yes I got no problem and I’m
19:42
like okay cool so gave you my card
19:45
you’re like we’re gonna do this so a
19:47
couple of weeks go by after Russell and
19:49
I talked about presenting at his event
19:51
and and I’m like dude this is gonna
19:56
happen he’s like yeah yeah um there’s
20:00
just this thing I go love it
20:03
he’s like well what brought in another
20:05
speaker we brought in a big famous
20:07
speaker and like we don’t have the
20:10
budget to bring you in now and I’m
20:13
thinking like how is that my problem
20:19
and I said well do you listen I don’t
20:22
speak that off and anymore
20:25
that’s my fee I would love to be there
20:27
for you
20:28
maybe next year and that was that was it
20:31
remember that it was very clear and I
20:34
get a text message a few hours later
20:36
from this adorable clean-cut Mormon
20:39
right and he just writes me screw it
20:41
I’ll pay out of my own pocket let’s do
20:43
this and I’m like that’s awesome that’s
20:46
awesome because what I saw some Russell
20:50
in that moment was devotion not
20:52
commitment but devotion when you are
20:55
committed to something you’ll still fall
20:57
down when you’re devoted you won’t when
21:01
something hits you when you’re devoted
21:03
you crush it thank you for your time I
21:06
love you
21:10
[Music]
21:12
there’s nothing more fun in the office
21:14
than to see that’s to kind of come up
21:16
with who would be the ideal person who’s
21:17
that dream person we want to get and
21:19
then they said anyway we could really
21:21
get them where we got Tony Robbins it’s
21:22
like no wait we actually got Tony
21:24
Robbins who was a person that Russell
21:26
spent years just networking with and
21:28
providing value to Tony Ramos it’s a
21:34
huge celebration when we’re able to land
21:36
that big fish in yet
21:41
[Applause]
21:42
I realize how important having a theme
21:56
would be initially cuz we didn’t have
21:57
one it was funny live and we recover in
21:59
attack funnels together I remember
22:01
sitting down and writing the headline
22:03
for I think the third funnel hockey live
22:04
and I remember thinking the concept of
22:06
like your one funnel way for being rich
22:08
like oh that’s so cool like what
22:10
everyone believed that one for like
22:11
being rich I’ve been writing the
22:12
headline and looking out for a minute
22:14
sitting back and be like seem so shallow
22:15
like if universe is cool that’s the way
22:17
most people to do it maybe initially but
22:19
most people wanted because the impacts
22:20
I’m like hey well you’re one fun away
22:21
from changing the world that’s like oh
22:22
that’s really cool but my god that
22:25
speaks to the people that are impacted
22:26
her from some people it’s not some
22:27
people just hate their job that’s where
22:28
I get free like hey you one fun away
22:30
from firing your boss I’m like ah I
22:32
deleted everything and stuff one final
22:34
way I’m trying to think try to think and
22:35
then I kept looking at that I was like
22:37
every different for everyone
22:39
like the result they want is gonna be
22:41
different but this is the tool that gets
22:43
in that result
22:43
I said wonderful way that that’s that’s
22:46
the theme that’s the concept and so the
22:48
last couple funnel lines that’s been the
22:49
theme ever your people what’s the new
22:50
theme I’m like no that’s the theme like
22:51
this is a recurring theme like this
22:53
process for all of us you guys isn’t
22:55
upping it down like it’s it’s always
22:56
happening and all of you guys are
22:58
somewhere in this wave right now right
22:59
some of you guys are at the top writing
23:00
it some you guys are at the bottom in a
23:02
crash somewhere in between and there’s
23:04
always going up and down but if nothing
23:06
else of this event like I wanted you
23:08
guys to all understand the like no
23:09
matter where you are there’s hope it
23:11
might not be this funnel my mind I can’t
23:13
tell you how many funnels flopped at the
23:14
guarantee I have failed at more funnels
23:16
than anybody else in this room because
23:17
of that we found out what worked the
23:19
only way to do that is to do it over and
23:20
over and over again
23:21
and it’s a lot easier now I promise you
23:23
so much easier than what we used to do
23:24
and that’s why this tool is so important
23:26
because you can do that you can test you
23:27
can try over and over and over again and
23:28
so people are trying to think of a theme
23:30
and really comes back to like what’s the
23:32
end result you’re trying to get for your
23:34
customers coming to that like what is
23:35
the thing that they’re looking for
23:36
what’s in everyone comes to her from
23:38
purpose to different reasons and somehow
23:39
your event is a vehicle to get them
23:42
there and so how does how does it do
23:44
that like that so you got to figure out
23:46
I kind of have a button niche to where
23:52
if I scroll too much and I don’t see
23:54
blue oh my god I need a button my name
23:56
is Jake Leslie I handle all the design
23:58
for clickfunnels
23:59
I’m Nick Sanders and I build the funnels
24:02
I manage all the process behind making
24:05
the funnels and coordinate the team get
24:07
everything ready the funnel hacking live
24:13
funnel is probably one of our biggest
24:15
funnels that we make every year all the
24:17
pressures on us to perform and to make
24:19
it awesome one mistake on a funnel
24:21
building site or anything could
24:22
literally cost us millions and millions
24:24
of dollars my design concept basically
24:27
was based off of if I was sitting in
24:29
funnel hacking live looking at that
24:31
stage what would be my perspective of
24:33
actually seeing that and so we’re trying
24:35
to kind of grab that energy throughout
24:38
the page itself so the user kind of gets
24:40
that experience before even the event
24:41
starts so going from Russell to copy to
24:46
design to funnel building to testing to
24:49
implementing and that flow makes a huge
24:52
huge difference because I know that if I
24:54
have copy and video that I can kind of
24:57
base my design off of that energy that
24:59
that’s giving me a big design tips that
25:02
I really really abide by is one keeping
25:05
on brand making sure you’re staying
25:07
consistent consistency is everything all
25:09
my headlines are the same all the
25:11
buttons are the exact same color there’s
25:12
no other distracting factors and that’s
25:18
the biggest thing is getting people
25:19
excited about the event that’s why we
25:21
start with the big sales page we always
25:23
put the promotional video at the start
25:25
to get people super excited looking at
25:27
the previous year and so they get
25:29
excited to read more about what’s coming
25:30
in this
25:33
late nights and you’re sitting there
25:35
working and you know you just feel like
25:36
you can’t push anymore this is one fun
25:38
way one fun way that rings true and your
25:40
head to be like man what if I just make
25:42
one thing that’s gonna work one funnel
25:45
that’s gonna actually work when you go
25:47
down a sales page the audience from the
25:49
top to the very bottom diminishes were
25:52
very very rapidly one key thing is a
25:54
date and the button above the fold so I
25:57
can see clearly see the call-to-action I
25:59
can read the label of the copy I know
26:01
exactly what I need to do to opt in
26:03
because we scroll down the page you’ll
26:05
consistently see that same button as you
26:07
go through almost creating a habit to be
26:09
like okay that’s all right click that’s
26:11
where I click that’s right click it goes
26:13
back into basically the strategy of a
26:15
funnel what does the goal of a funnel is
26:17
to guide your customer to your specific
26:20
goal that you want them to do whereas a
26:21
website is super distracting and your
26:23
customers have no idea what’s going on
26:25
being able to use click funnels is a
26:27
huge advantage events are crazy crazy
26:29
stressful to begin with this is the last
26:31
thing you want to worry about once the
26:33
funnel is done you’re good you can go
26:35
off and spend months focusing on your
26:36
event this will just make money for you
26:38
so it’s a vending machine online
26:40
[Music]
26:48
amazing the other activity from there
26:54
only takes one way I deal one big thing
26:58
that’s implemented there’s just one
27:00
funnel way from having the life they’ve
27:02
always wanted
27:04
we are funnel hackers here to remind you
27:08
one more time the life you want the
27:12
marriage you want and the family that
27:15
you want there’s going to be fuel a lot
27:17
of businesses that you do
27:20
you’re only one fun
27:22
we’re good so I’m Dan assure I run
27:32
clickfunnels Studios which is the
27:34
production company that creates all the
27:36
video contents that Patrick that sells
27:38
unlocking live wait that created the
27:40
content I’ve never had to describe a
27:42
video
27:44
my background is filming like cultural
27:47
festivals and stuff like that unique
27:49
experiences around the world so going
27:52
into an event space you know in a hotel
27:54
room not that cool so I threw my little
27:58
seasoning on it and sent it off to him
28:00
and turns out he liked it it all started
28:06
with when Russell said bringing magic
28:07
now as a production company our goal is
28:10
to bring the magic every single day
28:12
clickfunnels Studios is producing
28:14
contents for everything fun lacking life
28:16
being one of the biggest basically we’ve
28:18
studied and watched every single other
28:20
event film that’s out there we study
28:22
after movies for electronic music
28:24
festivals and see what they’re doing we
28:26
study music videos lighting color so we
28:28
can add it to the elements so we have an
28:31
after movie that has a very distinct
28:32
feel when we’re growing up we learn a
28:35
lot of things about life from life that
28:37
are just not true
28:38
six days a week one day off a week one
28:41
week off every six months and I wish I
28:43
had someone to educate me that college
28:46
was gonna bring me food stamps with
28:48
clickfunnels it’s the goal to be the
28:50
pattern interrupt it’s funny I talk
28:52
about like people should be funnel
28:52
hacking and modeling people write when
28:54
the first person does something it is a
28:56
pattern interrupt so it works really
28:57
looks and what happens next and then all
28:58
the people who saw like oh my gosh does
29:00
amazing they start modeling and they
29:01
start doing austin like it was your
29:03
doing and I was like ten people doing
29:04
the twenty then there’s a pattern
29:05
interrupt becomes the pattern and so
29:07
then like what you’re doing is long
29:09
effective has ever seen the same thing
29:10
so for me it’s always like I’m trying to
29:12
see it fast and implement it or trying
29:13
to invent or whatever that is because
29:14
I’m those creative risk or what caused
29:16
the biggest swing right the first person
29:18
to do it is the biggest pattern
29:19
interrupt
29:20
will become the pattern eventually so
29:27
for me I still think the most important
29:28
thing is for interviews when you are
29:30
recording interviews for your event you
29:32
need to get real sound bites most people
29:35
are just looking for those conventional
29:36
this event was amazing this is gonna
29:38
take my business to the next level it’s
29:40
all the same and I feel like that’s one
29:42
of the biggest mistakes when people are
29:43
hiring filmmakers for their events the
29:46
interviewer does not know the product
29:47
does not care about the people and
29:50
therefore they can’t have a real
29:51
conversation where as we go in and we
29:54
know exactly communicate with these
29:56
people at the end of the day it’s a
29:57
conversation we want to hear their story
29:59
how they got there what this event
30:01
really means to them who is that one
30:03
person that they met that’s gonna change
30:04
their business what is that one piece of
30:06
information that one nugget or something
30:09
that they’re gonna go home and be able
30:10
to implement like we want them to
30:12
naturally tell us what they got out of
30:14
this so our interviews do not feel like
30:16
normal interviews they feel like we’re
30:18
just conversing
30:20
when I joined it all started with just
30:22
producing the videos or the funnel that
30:25
was the main selling point but now as
30:26
the event grows we need countless
30:28
retargeting ads for people that need you
30:31
know seven eight touch points before
30:32
they make a big decision to go to a live
30:35
event in order to do that we need to get
30:37
extra creative with ways that we’re
30:39
gonna disrupt people from the day-to-day
30:41
and remember that funnel hacking lives
30:43
coming and they better get their tickets
30:45
that’s where the creativity of the whole
30:46
team comes together and we sit around
30:48
brainstorming and then come up with the
30:50
most absurd ridiculous funny creative or
30:52
emotive ways that we could get people on
30:54
board someone wants to create like an
30:57
entire hyperlapse video and show off the
30:59
event space as a whole of what people
31:01
are gonna visually see when it comes to
31:02
the hotel great
31:13
[Music]
31:15
someone says they want to make a planet
31:17
Earth parody and hired David
31:18
Attenborough a fiver to do a voiceover
31:20
about the funnel Haxorus
31:22
cool we do that the door swing open the
31:25
haggis spring into motion fall Kingdom
31:27
30 miles per hour you know race to seat
31:30
supremacy if someone hears in a
31:33
testimonial that you know the person
31:35
says oh come on Hawking live is where
31:37
you come to get the fire like the room
31:41
on fire so far hacking live is the place
31:44
that people come to get the fire
31:47
[Music]
31:53
these are all fire layers around 134
31:58
layers and then there’s a second nested
32:01
sequence and this one has 63 layers that
32:06
in total about 420 layers yeah math math
32:10
I think of all the things that we do I
32:13
think Funaki Maya is probably the most
32:15
important most valuable thing that we
32:16
produce we put on but the problem is
32:18
this also of everything we sell is by
32:19
far the hardest thing to sell you think
32:21
about software information products that
32:23
gets like an impulse buy right with this
32:25
it’s not impulse buy because someone’s
32:26
got to go and they have to get work off
32:28
and they’ve convinced their spouse they
32:29
have to find babysitters for kids they
32:31
gotta flights and hotels and there’s so
32:33
many more decisions they’re made not
32:35
just one and so for us it’s like a
32:36
constant grind I sell tickets every year
32:39
how are we gonna sell 4,500 tickets how
32:41
are we gonna sell 600 dicket’s how are
32:43
we gonna sell you know 2,000 tickets and
32:46
it’s just always an impossible task that
32:48
ends up happening I’m John parks and I’m
32:50
the VP of traffic at clickfunnels and
32:52
what that means is that I’ve run all the
32:54
advertising and the social media and
32:56
then a whole department to make sure
32:58
that there’s always lots of excited
33:00
people coming in the doors
33:06
website retargeting this is if they
33:10
watch a Porsche yeah yeah yeah so yeah
33:15
so once they once they opt in or become
33:17
become your data and we you know we did
33:19
some really fun things one thing we did
33:20
was um a telethon where we set up a
33:24
table full of of our customer support
33:26
agents with telephones and we actually
33:27
had a full telephone system going and
33:29
broadcasted this streaming live since we
33:32
don’t have a TV station we did it live
33:33
into our Facebook channels and into our
33:35
YouTube and it was Russell teaching just
33:38
fantastic content and the whole time was
33:40
like if you like what we’re teaching
33:41
here you’ll definitely like funnel on
33:43
King Live cuz that’s even more of the
33:45
same value so that connection was really
33:47
strong and then we’re just giving away
33:48
tons of prizes this is one of those
33:51
things that could be like the most
33:52
brilliant a marketing idea in the
33:54
history of marketing as we know it that
34:12
was really fun and not only did we sell
34:14
a good block of tickets during the
34:16
telethon we were able to reuse that
34:19
recorded video of the telethon
34:21
I’m overtime to sell a bunch more
34:22
tickets but as we know there’s very few
34:24
people who will just buy a thousand
34:26
dollar ticket in the drop of a hat
34:28
and so we do retargeting was gonna be
34:31
our biggest strategy so coming back in
34:34
front of them and give
34:35
more reasons of more understanding or
34:37
more emotion to get them to actually buy
34:40
that ticket right so we went for 10 days
34:41
and then we just stopped at logic
34:43
emotion scarcity urgency those are the
34:46
kind of the spectrums we were hitting so
34:49
it was really fun my gosh anytime you
34:51
can sell tickets and have fun doing it
34:53
and get the whole the cool thing is just
34:55
remember it’s your culture standpoint I
34:57
mean people are the ones who invent new
35:01
marketing and she bring it out and it
35:04
was like like Jim Edwards Texas think
35:06
that was awesome so I think we the top
35:08
of our game right now and everything we
35:09
do is like unique and innovative and
35:10
people seem like whoa they usually dice
35:13
doing this you see traffic inversion
35:14
like no this was discounted tickets lose
35:16
this can we increase the value of
35:18
discounted price so that’s the
35:19
difference our first event that I did I
35:21
think costs us maybe half a million
35:22
dollars if that to where now you know
35:26
just the food bill is half a million
35:28
dollars enjoy the cuz it’s it’s not
35:31
cheap I am Clint Adams I am the director
35:34
of accounting and finance officially on
35:37
the org chart though my title changes
35:39
depending on what I need to and who I’m
35:41
talking to
35:43
but we went from registering 600 people
35:46
my first year to all 4,000 or more this
35:49
last year and we’ve gone from
35:51
essentially a half a million dollars to
35:53
over 2 million as we’ve grown the event
35:55
we’ve probably quadrupled our costs
35:57
mostly the hotel so San Diego was
36:01
selected before I came into the role but
36:03
I know that there was a lot of internet
36:05
marketers down in San Diego and it’s an
36:07
easy flight for us the location was
36:09
perfect it was a beautiful hotel right
36:11
on the marina there and the hotel size
36:17
was perfect like we just took over
36:19
pretty much the whole hotel in event
36:21
space and it was a fun first event to
36:23
put on
36:30
then we went to Dallas and Dallas was a
36:34
location we wanted to try just because
36:35
it is kind of like in the middle a
36:37
little bit more and the space to fit
36:39
2500 people too and we have dinners that
36:42
we did on-site and so we just needed to
36:44
make sure we were able to take over
36:46
plenty of that hotel and then from
36:48
Dallas we went to Orlando and the reason
36:50
why we went to Orlando is cuz we were
36:52
growing quite a bit bigger our concern
36:54
was we were gonna have to go to a
36:55
convention center and that’s not the
36:57
look I love like when I do an event I
36:59
want everyone to feel they’re somewhere
37:01
special if I went to a convention center
37:03
I’m putting him another two hundred
37:04
thousand dollars into an event that
37:06
needs to be made pretty when you get it
37:08
right off the bat at the hotel typically
37:14
our hotels maybe a little over a million
37:15
dollars we went from being the small
37:18
town
37:18
event trying to find people to please
37:20
help us throw this event to now we have
37:22
the audio/video crew they went from you
37:24
know 50 60 to now they’re several
37:27
hundred thousand dollars we’ve got
37:29
probably 4045 guys in here right now
37:33
on and off throughout the day we’ve got
37:34
about a thousand feet of truss close to
37:36
200 moving lights about 80 non-moving
37:39
static lights sixty five foot wide by
37:43
18-foot tall video wall a concert PA
37:45
coverage is gonna be a hell of a show
37:47
man
37:49
[Music]
37:50
that’s gonna help create an environment
37:52
right it’s gonna create an environment
37:54
for all the attendees who are coming
37:55
here to learn and pick up knowledge over
37:57
the next few days it’ll be good I mean
38:00
listen it creates and it creates an
38:01
atmosphere it creates an energy
38:03
I’m sure you could disseminate a message
38:05
with just screens and projectors or over
38:07
the cases but you’re trying to create a
38:09
movement I mean how you can do it with a
38:11
webinar if that’s if you wanted to go
38:12
basic enough right but you’re trying to
38:14
create a movement get 4,000 people
38:16
motivated behind one one concept and
38:18
that’s what you’re gonna be able to do
38:19
with this room so I mean a lot of moving
38:23
parts in here it’s gone amazing every
38:29
dollar hotel right he’s got things you
38:35
have a home in Rio it’s a hotel does the
38:41
trust in the motor so everything else we
38:43
truck down today there were like six
38:45
53-foot trailers out of the pocket what
38:48
is happening just for context purposes
38:51
our very first event I don’t think we
38:53
had any rigging at all I think it was
38:56
like we didn’t there was no rigging we
38:59
had the definitely wasn’t two sets of
39:00
screen we had you know school board
39:02
behind the city does our son had a
39:03
Ferrari and bigger but hopefully it
39:08
still feels super into make is
39:09
everything it’s like seven and a half
39:12
times what we had the first time huge
39:27
we would’ve been able to scale to a
39:30
4,000 person or more event without sage
…
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