Funnel hacking Live Preview - Funnel Fridays - Episode #24

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

:arrow_right: Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!

Suck At Writting Copy? Let Funnel Scripts Do It For You!

YouTube Transcript: English (auto-generated)

00:00
it’s alive here it’s like here live a
00:01
greener what’s up everybody welcome to a
00:05
modified version of funnel fridays yes
00:08
although Jim Edwards over here hey guys
00:10
do my words here and I’m russell brunson
00:14
over there because you don’t know me
00:17
Russell so uh we are not going to be a
00:20
full off on the Friday say but we want
00:21
to talk about what’s happening next week
00:22
because Jim is gonna be speaking up on
00:26
Fridays yes I am I am the lucky live
00:29
sorry let’s go what hey i’m gonna be
00:31
talking there do i’m talking everywhere
00:33
he can’t shut me up yet alright so those
00:37
who don’t know Jim we’ve been in front
00:38
of friday and every well almost every
00:40
we’ve brought Hunnam stein consistent
00:41
but every week for having left so we on
00:44
we’re on Episode twenty seventeen to
00:46
twenty two weeks when you know the
00:48
public what a fridays that’s pretty
00:50
crazy actually that’s like six years in
00:53
internet time you yeah how many people
00:57
do we know that assistant show this long
00:59
will salute once or twice and they stop
01:01
so straight we’re just getting started
01:02
in fact we identified four different
01:04
segments we’re gonna start doing we’re
01:05
gonna have segments and characters and
01:07
all kinds of stuff so stay tuned for
01:08
your next photo Friday’s lunch funnel
01:10
hacking live is over and Russell’s back
01:11
to seyn level after all so he has many
01:15
worse than that so I’m excited because
01:18
this is let me tell you back swear about
01:19
Jim because I got start online there was
01:22
like five or six of these like internet
01:25
guru guides who everybody just bowed to
01:27
them it was like and there was like one
01:29
guy who was like half Puerto Rican half
01:31
American there’s one guy who yelled
01:35
really loud there’s another guy who and
01:38
then there’s this one guy who were
01:40
flowered t-shirt or flowered Hawaiian
01:42
shirts every single time and his grumpy
01:45
guy and uh and I i bought all this stuff
01:49
yeah this um yeah that’s him they never
01:52
realize that was you gonna say that that
01:55
is that’s the gym that I knew from back
01:56
in the day yeah anyway and i bought in
02:00
an article course that make tons of
02:02
money with articles Jim also had a mini
02:05
site crater which I’m a fire told you a
02:07
story but my dad I want to learn in a
02:10
marketing and so I taught him how to
02:12
make a website from
02:13
page and he made this first website i
02:15
had always like flashy gifts and
02:16
animated crazy and it was like kind of
02:18
embarrassing i was like dad he’s like
02:21
those things from work he’s like no
02:23
they’re really cool she’s just going to
02:24
google images and ripping everything
02:25
funny that it’s like his page has like
02:27
200 gifts like 100 characters and and I
02:30
so I bought a copy mini-site create I
02:32
get my dad to watch and then afterwards
02:34
he was like hey Russell so Jim Edwards
02:36
said that flashing gifts aren’t cool but
02:39
dad like how.what so you can’t be a
02:42
proper home town like exactly a great
02:44
prophet has never known in his own land
02:46
scope anyway if I’ve been a fan and a
02:50
follower of Jim’s for Edward forever and
02:51
then we had a chance first time to me
02:53
ever was actually at Armand’s public
02:55
speaking what was it called bkack
02:57
speaker x senior vegas persuasion
02:59
persuasion eggs Oh persuasion idea and
03:02
we had matching watches you remember
03:03
that I don’t feel her that we had Matt
03:05
don’t we both have the same Rolex and I
03:07
was like give me the jack bauer rolex
03:10
you know is that it’s the silver royster
03:13
with the black face that he wore in the
03:15
first season of 24 just in case you’re
03:17
you didn’t know that i do not know that
03:19
and that’s my favorites that’s why i
03:20
bought that watch that I’m not wearing
03:23
I’m gonna go home we can get it cuz i
03:24
didnt if I would’ve known that I would
03:26
never take it off that is the watch he
03:28
wore in the first season of 24 that’s
03:30
the whole reason I bought that watch oh
03:32
my god I’ll wear it next week i’m
03:35
wearing my next week too now that i know
03:36
that yeah it’s one of the up to hand
03:38
wind it by walking so it hasn’t had one
03:40
for a year and you don’t do your hand
03:42
like that in the wrong circles cuz
03:44
people will look at you funny but yeah
03:45
they get the idea yeah and i’m walking
03:49
around like that with you next week
03:51
doing this well hey nice watch nice
03:53
watch nice watch no not in the bathroom
03:55
either don’t come up to me it’s a gym
03:57
watch you wear their hoodie and um this
04:00
is what really bad really fat anyway
04:02
back to colo photo anyways I anyway is
04:07
really going in there markers crews we
04:09
saw each other and I was like right
04:10
before the doc I’m secrets book came out
04:12
I was like I’m gonna send you a copy of
04:14
my book maybe he’ll read it I’d be the
04:15
coolest thing ever so I sent a copy doc
04:16
I’m serious book and they messaged me a
04:18
couple weeks later there and I said I
04:21
said dude so your books really good
04:24
you’re gonna like it no I didn’t say it
04:26
like
04:27
that like I didn’t say hey I was really
04:28
surprised your book was good I said this
04:31
is really a good book and I did
04:33
something that I never do which as i did
04:35
a video testimonial for with no strings
04:37
attached or anything I was like this is
04:39
a damn good but get a cop there you go
04:42
and I’m sit on this side and I’m like
04:43
cheaters not my book by jumping around
04:48
like a way it was really exciting and
04:51
they came back later was like hey we
04:52
should turn all these scripts into
04:54
actual scripts when she call him
04:56
something like funnel strips and I had
04:58
actually bought the domain funnel strips
04:59
like a couple months earlier I was like
05:00
oh marriage made in heaven and ever
05:03
since then we’ve had this really cool
05:04
business together I’ll final scripts and
05:06
we’ve been doing this thing called final
05:07
scripts or the final fridays and now
05:09
you’re coming to sneak in front of
05:10
hiking live which is just like yay so
05:13
exciting it’s gonna be awesome I mean
05:15
I’m pretty excited because you got like
05:17
fifteen hundred people there and truth
05:18
be told that will be the largest live
05:21
in-person audience i will have ever
05:23
spoken to that’s so i’m letting
05:26
everybody know when i get up on stage
05:27
the first thing i’m going to make the
05:29
whole audience do is the wave
05:32
everybody’s going to have to do the way
05:34
but i’m gonna run across the stage going
05:36
like this pointing in the go and do the
05:38
wave and if anybody else he speaks
05:40
before me makes them do that you’re
05:43
copying me and you suck here’s the
05:46
schedule i think right ahead of you so i
05:47
may bring out the Brunson with you
05:50
that’s right so anyway i mix I’m really
05:53
I’m really really really really exciting
05:55
Susan me a lot of fun and and I I was
05:57
telling somebody today so nice man you
05:59
need to tell me what events I need to go
06:00
to us what you should have been going to
06:02
fund a Heineken live because the energy
06:04
at funnel hacking live is like nothing
06:06
else anywhere I mean this is everybody’s
06:11
excited they’re sharing their helping
06:13
their they’re doing cool stuff and and
06:15
you’re actually getting things
06:17
accomplished so it’s it’s by far the
06:19
best event absolutely thank you it is
06:22
really fun and it’s yeah i went to
06:25
lighten up marking seminars red ones
06:26
like geeking out their computers all
06:27
nerdy and I’m like number two Tony
06:29
Robbins seminar people like it’s like
06:31
you’re walking on fire and you’re going
06:34
crazy and I was like we’re kind of in
06:35
between we’re definitely not yeah
06:37
there’s a lot of energy it’s a it’s good
06:39
so I’m obsession
06:40
um all right so actually I still not
06:44
fair if you could say it live they make
06:45
me feel really good so um I said Jim a
06:49
copy of this book before his cruise last
06:50
week and Jim is probably one of the
06:52
first two or three people ever read this
06:54
now add just love if you just give me
06:55
any feedback you have make you feel
06:56
better about myself real quick my gosh
06:59
well when we were talking before I was
07:01
saying that there were a few things that
07:03
you probably needed to fix and it no
07:05
what I said was it’s very good and I
07:09
think it’s actually better than yeah
07:13
secrets book and it has it has stuff
07:16
that well I don’t wanna because then
07:20
it’ll sound like I’m ripping on this but
07:21
the new book I think is what will put
07:24
somebody over the top and it I can
07:28
really tell from paying attention stuff
07:30
you’ve done it really is kind of like
07:31
your opus of everything yeah is there to
07:36
teach people that’s awesome you you
07:40
you’re really giving them something that
07:42
if you’ll just do what Russell says in
07:44
the book it’s simple it’s doable and
07:46
it’s a way for you to carve your own
07:48
space without getting caught you’ll your
07:51
own blue ocean rather than getting eaten
07:53
alive in the red ocean and you need to
07:55
read the book in order to find out what
07:56
that reference really means yeah
07:57
available soon from russell brunson
07:59
press it a funnel near you alright cool
08:03
so thank you for making feel looking
08:04
better at myself today now with that
08:06
said I want to talk about you now I
08:08
don’t talk about you i hope you make you
08:09
feel good too but um let’s talk about
08:11
what I don’t want you to tell everyone
08:13
about what’s happening a presentation by
08:14
way everyone excited what you’re
08:16
recovering so that they are showing up
08:18
prepared and ready for the wave and then
08:20
for this what is it you’re really
08:22
talking about well I think the biggest
08:23
thing that everybody needs to understand
08:25
is when and this is part of the original
08:27
conversation we had creating funnel
08:29
scripts is that you’ve got all these
08:31
tools and the tools have gotten easier
08:33
and easier to set up your funnels to
08:35
take even remember how hard it was to
08:37
take payments how hard it was to build a
08:39
list how hard it was to set up a page
08:41
now you have all these tools what’s the
08:45
number one thing you have to be able to
08:47
do with the tools get an offer up on the
08:49
web in order to have people send you
08:52
money now what is an offer and all
08:54
is basically sales copy and that’s the
08:57
thing that sales copy and the content on
08:59
your on your funnel that’s going to get
09:01
people to actually become your customer
09:04
become your subscriber opt-in to your
09:05
list take your survey do all these
09:07
things and that’s the thing that
09:08
ultimately holds people back is they
09:10
look at the page and they’re like what
09:13
do I put on the page and that sales copy
09:15
so the ability to be able to create
09:18
sales copy really really quickly is what
09:20
spells the difference between able to
09:22
test a funnel figure out what’s working
09:25
stop doing what’s not working and keep
09:27
doing what is working and in the past
09:29
the way that most people have created
09:31
sales copy the way you get taught to do
09:33
sales copy is well you need to just sit
09:35
down and write sales copy here a bunch
09:37
of example letters that you can look at
09:39
here are some templates here some other
09:40
things but ultimately you have to learn
09:42
how to be a copywriter before you can
09:44
write copy and what I’m going to show
09:47
you is using a combination of what I
09:49
call building blocks and scripts you
09:52
don’t have to become a copywriter in
09:54
order to be able to get great
09:56
copywriting results what you have to do
09:59
is be able to get inside the mind of
10:01
your audience identify the specific
10:03
things that are important to them phrase
10:06
them in a certain way and then use
10:08
proven scripts and so i’m going to show
10:11
you exactly what those building blocks
10:13
are i’m going to give you a ton of
10:15
different examples that you can use and
10:18
i’m even going to have a cool handout
10:21
that you’ll be able to download so that
10:24
you’ll be able to do exactly what I’m
10:26
going to teach you in my actual
10:28
presentation and one of the quotes that
10:31
I have my presentation is basically this
10:33
is the big idea the fastest why the
10:36
fastest way to great copy is to not
10:40
write copy it’s to use building blocks
10:43
and scripts i’m going to give you a
10:45
quick quote here from Eugene Schwartz
10:47
who was the author a breakthrough
10:48
advertising he’s like one of the
10:50
acknowledged people that of copywriting
10:53
teachers and actual people have done it
10:55
he says copy copy is not written copy is
10:59
assembled you do not write copy you
11:01
assemble it you’re working with a series
11:03
of building blocks you’re putting the
11:04
building blocks together and then you’re
11:05
putting them in certain structures
11:07
so what I’m going to help you to do is
11:09
literally identify what those building
11:12
blocks are for your particular audience
11:14
you’re going to do this in my
11:16
presentation and then i’m going to show
11:18
you exactly how to use them in the most
11:20
important copy elements there are to
11:24
assemble virtually any type of funnel
11:27
that you want to make whether it’s to
11:28
sell a product a service to get opt-ins
11:31
and whatnot so we’ve got a lot to
11:33
accomplish in 50 minutes or 55 minutes
11:36
with no pitching and of course we’re
11:39
going to do that we’re gonna have some
11:40
fun and I’m going to share with you also
11:43
the the three funnels that changed my
11:46
life and I’m going to walk you through
11:48
that progression of how I went from
11:50
thinking hey man maybe this will work
11:52
for me too yeah I can make this work to
11:55
hey this can replace my income to hey
11:57
this can make me rich and I’m going to
11:59
walk you through those specific funnel
12:01
so you can understand that that you know
12:03
I was one funnel away from the next
12:06
level in my life each time and see where
12:07
my mindset was and the big thing for me
12:10
was was sales copy was the one where i
12:12
went from hey this this is something
12:16
that’s interesting to hey this could
12:17
replace my income that was when I
12:19
decided that I was going to get really
12:21
good at sales copy and then by getting
12:23
really good at sales copy I figured out
12:25
they didn’t have to be really good at
12:26
sales copy I had to be really good at
12:28
identifying those building blocks and
12:31
using scripts so that’s what I’m gonna
12:32
be talking about Russell and I hope that
12:34
that gave you a little bit of an
12:36
overview without giving away too much
12:37
what do you think I think it’s perfect
12:39
bad and I cannot wait that I was similar
12:41
I got started I did not want to copy and
12:44
so I try to hire a copywriter then fed
12:46
all the copywriters charge like fifteen
12:47
thousand dollars to write sales letter
12:48
so as I are together and copy and then I
12:50
didn’t like I hated it for a long time
12:52
and then similar to you after I learn
12:55
how to do it then it’s like oh wait now
12:57
I understand this is actually better
12:58
ways so I can’t waste you break it down
13:01
and it’ll give someone a little four
13:03
biggest problems in our community as a
13:04
whole right now is what funnel strips is
13:05
all about what all this stuff is like
13:07
our people are getting good at building
13:09
funnels but then it’s like the words on
13:10
the funnels was like what actually makes
13:12
them work the structure the funnel is
13:14
good but it’s like the copy the words
13:15
like that’s that’s the key and so the
13:18
better we become at that the better all
13:20
your funnels become
13:21
so and you know I want to say 11 quick
13:23
bang and this is this another quote for
13:25
having famous people quotes from my for
13:27
my presentation I’m not the greatest
13:30
copywriter in the world I will admit
13:32
that right up front but I am the
13:34
greatest copywriter I ever hired because
13:37
all my million dollar sales letters of
13:41
which I have had several were written by
13:43
me because I knew how to communicate
13:47
with my audience better than a
13:50
copywriter that can hide I’m not busting
13:52
on copywriters and people record you hit
13:54
coverage no i don’t i think copywriters
13:55
are great copywriters do a very valuable
13:57
function but in order for it’s like it’s
14:00
like gary halbert said you know the
14:04
really great copywriters you got to get
14:05
in line you you can’t in and in most
14:08
case you can’t even afford him if you
14:09
need really great copy he said you need
14:11
to learn how to write it yourself and
14:13
it’s the absolute truth you anybody who
14:16
can write million-dollar copy either you
14:19
can’t afford to pay them or they’re too
14:21
busy you need to become a million-dollar
14:22
copywriter yeah it’s funny we had a so a
14:27
long time we launched a thing where
14:28
people paste hundred grand to build a
14:30
funnel form and we got ten percent of
14:31
all their profits and we don’t do
14:33
anymore cuz like that you said the line
14:35
of this too big we’ve had like eight
14:37
people since the year began calling
14:39
begging to give us hundred thousand
14:41
dollars in like no time until every one
14:42
of them know and it’s same thing with a
14:44
good copywriter like if they’re really
14:46
good like they I don’t want or need
14:50
projects to do those funnels anymore you
14:52
know all the work that you would do you
14:54
make a hundred thousand dollars i mean
14:56
you and I together have made a hundred
14:57
thousand dollars in 60 minutes actually
14:58
made four hundred thousand dollars in 60
15:00
minutes yes it doesn’t make sense we get
15:02
100 to do you all the work that and the
15:04
only ten percent like I Division II all
15:05
of it if that’s cool and just doing
15:07
myself which copywriters spending out
15:09
one of my friends I don’t mention him
15:11
because I’ll he’s kind of underground
15:12
dude but he was a copywriter for a long
15:14
time and then he broke off on his own he
15:17
wrote his own sales letter for his own
15:18
product and did over day one did 500
15:22
grand and that last that that offers in
15:25
500 rand a day till he did like I’m like
15:27
70 80 million dollars before Google
15:30
slapped it but it was insane in like now
15:32
you can never hired him again because he
15:34
rise
15:34
right this for myself and yeah the best
15:37
one you can hire so it’s good to
15:38
understand it and to learn it in to
15:40
master it and especially in way Jim’s
15:42
gonna be teaching can I share one one
15:44
quick story I know you wanted to keep
15:45
this to 10 minutes but i want to share
15:46
one quick story that i think is really
15:49
relevant for people and i’m talking to
15:51
the people who are coming to funnel
15:52
hacking live who have not had a
15:55
hundred-thousand-dollar funnel yet who
15:56
have not made a million dollars i
15:58
remember i went to a conference in it
16:00
was in February of 2001 it was in
16:02
boulder colorado was done was put on by
16:05
jonathan Mizell you remember him even
16:06
old enough to remember that he was one
16:08
of the one of the legends I could talk
16:10
to me the other day and he I went to
16:13
that conference and I was actually a
16:15
speaker at the conference but I was a
16:16
speaker because I was working for
16:17
another guy and I saw I wasn’t making a
16:20
lot of money at the time I was making
16:22
about three thousand dollars a month on
16:23
the on the internet and I saw these
16:26
people that were making at the time you
16:28
know a hundred thousand dollars a month
16:29
half a million a million dollars a month
16:31
and I looked at them and I saw what they
16:33
were doing and I realized they were no
16:34
different than me and so what I want to
16:38
tell everybody who’s coming to funnel
16:39
hankin live who hasn’t made it yet is
16:41
that you need to pay attention to the
16:45
people that you see talking the people
16:47
that you’re meeting and talking to
16:48
during the the networking sessions at
16:50
the round tables at the hackathon and
16:52
all that and just see that they’re just
16:54
like you if they can do it you can do it
16:57
and I remember looking at a couple
16:58
people going if that dude can make two
17:01
hundred thousand dollars a month I know
17:03
I can do it too because he looks like he
17:05
can barely put his pants on these people
17:07
are spilling stuff on themselves at
17:09
lunch I mean the Duke can’t even eat
17:11
right he’s using his fork wrong and like
17:13
that dudes making too many dollars a
17:15
year there is no reason why I can’t do
17:17
it so I want everybody to come with that
17:20
attitude to is like you know if these
17:21
people can do it use it as a source of
17:23
inspiration if they can do it you can do
17:25
it too and it’s not a zero-sum game
17:28
their success does not detract from your
17:31
success we can all be massively
17:32
successful being there together and
17:34
learning from one another will all go a
17:36
lot further to I just that’s a big thing
17:38
with an event like this that you need to
17:40
keep that in mind so don’t be a little
17:42
mouse don’t be you know often the corner
17:44
Lagoo these people are better than me
17:46
are different than me get in there and
17:48
take advantage of it every way you can
17:50
Kaufman was David said Jim can do and if
17:56
genican do you have been seriously I
17:57
mean look at that gray goatee how am I
18:00
even gonna respond to that then just to
18:02
say yeah right it’s a family shadow if
18:06
it was a private baby like okay it’s on
18:08
come on like I said before the thing
18:12
started I’ll be seeing each one of you
18:13
in the gym every morning before
18:16
everything’s happening because all you
18:19
young guys should be there with the old
18:20
guy with the beard goatee and we’ll have
18:22
a pull-up contest if it is a question
18:25
show up in the gym in the morning Jim
18:27
will be there and I probably won’t be
18:29
but i’ll try it’s probably not a good
18:30
place to you say hi to me don’t be
18:32
asking me how you can get more traffic
18:34
while I’m trying to bench press it
18:36
doesn’t end well oh well Jim I’m excited
18:41
see we’re leaving here like two days or
18:43
three anyway I’m excited to see you in a
18:44
couple days me too fun and for all of
18:47
our funnel hackers out their entire
18:48
families coming to Dallas with us cannot
18:50
wait to see you all one quick reminder
18:52
for Melanie so I don’t get yelled at
18:54
registration starts monday from one till
18:56
five yeah four hours to register please
18:59
do turn out window don’t show Tuesday
19:01
morning because we have like 45 minutes
19:03
registration Tuesday morning before we
19:05
start we start certain 9am yeah nine on
19:09
Tuesday we start so if you’re late me to
19:11
be outside registering looking through
19:12
the windows I’m telling all the best
19:14
things cuz I i want to make like the
19:16
first like 20 minutes of the show the
19:18
best with people right oh so first 20
19:21
minutes here’s the schedule is like
19:22
insane so if you’re out in the hallway
19:23
registering waiting then you’re going to
19:26
miss the best part of the show outside
19:28
Jim’s presentation and probably Tony
19:29
Robbins but my best part is happening at
19:31
the very beginning and always missing it
19:33
and so please register on Monday makes
19:35
our staffs job so much easier than doing
19:37
tuesday morning um that’d be awesome so
19:41
that said you guys I appreciate you Jam
19:42
appreciate everybody for hanging out can
19:43
I wait see you guys on dallas next week
19:46
awesome hi everybody see in a couple
19:50
days

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