Funnel Hacking Live Recap - Day 2 of 4

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this russell brunson
00:01
welcome to marketing secrets podcast to
00:04
them recovering day number two of the
00:05
funnel hacking live event so the big
00:08
question is this power on sewers like us
00:11
you didn’t cheat and take on venture
00:13
capital for spending money from our own
00:15
pockets how do we mark it in a way the
00:18
lets us get our products and our
00:19
services and the things that you believe
00:21
in outs of the world and yet still
00:23
remain profitable in this podcast we’ll
00:28
give you the answers
00:29
my name is Russell Brunson and welcome
00:31
to marketing secrets everyone so first
00:38
off I totally failed you all I was
00:40
planning on recording all these while I
00:42
was dizzy with my kids and my family
00:44
well I still top of mind the problem was
00:46
that Disney with my kids my family was
00:49
insane we did Disney day one we went to
00:53
Magic Kingdom and the day two we did
00:55
Animal Kingdom which was both awesome we
00:58
also paid for one of those guides that
01:00
like go and bite you in the front of
01:01
every line which is really really nice
01:03
not gonna lie nobody took a day off but
01:05
that day was like super even more hard
01:09
it’s the kids made Sun and fever and I
01:11
got sunburned it was awesome umm then
01:13
next two days went to the Harry Potter
01:14
land and did that it was amazing and
01:17
then next day we flew out and then now
01:18
we’re here so it’ll be high but I still
01:20
want to go through the last three days
01:22
of fun like II live because it was such
01:24
an amazing experience so last episode I
01:27
talked about day number one which was we
01:29
kicked off for Lockheed law I’ve talked
01:30
about going from zero to million million
01:31
to ten 10 to 100 Kaylin talked about
01:34
building your culture
01:36
Natalie talked about about vulnerability
01:39
and then in an item a conversation
01:42
nomination presentation which it was
01:44
showing you how to get your dream
01:45
clients addictively binge-watching you
01:46
on every platform you live on and
01:48
warning us aggressive approach is only
01:50
for those who truly believe in their
01:51
message that’s kind of fun one and then
01:52
we did the operation Underground
01:53
Railroad were raised over a million
01:55
dollars I hit 20 has that last episode
01:57
if not spoiler alert we raised over a
01:59
million dollars for operation Oregon
02:00
Railroad we showed the documentary and
02:02
it was amazing so that was day number
02:04
one and we’re going to bed that night at
02:06
about midnight I was just like I’ve been
02:08
crying all night I bit like it was so
02:10
emotional and intense and amazing
02:11
as they how assisted me they go on for
02:13
day number two but the show must go on
02:15
today number two started Devon did what
02:18
he’d always does and brings the energy
02:19
into the room which was awesome and then
02:21
all we started with actually world
02:22
teacher aide and usually world teacher
02:24
day we do a big fundraiser for them but
02:25
unfortunately we weren’t able to this
02:26
year because we were doing the project
02:29
with operation of gotten railroad but
02:31
inside clickfunnels a lot people know
02:33
this but every time you have a funnel
02:34
that goes live which means because at
02:35
least 100 visitors we donated a dollar
02:37
towards royalty trade and we save that
02:39
up for the entire year we don’t tell
02:40
stood a man we keep the top secret and
02:42
then it were at fun like and I would
02:43
give them a big check for that and so
02:44
this year’s check was like 133,000
02:48
thought the right number yeah
02:49
over one hundred thirty three thousand
02:51
dollars so they came on stage talked
02:53
about world he trade they show us a
02:54
really cool video about and he gave him
02:55
this huge check which was really really
02:57
cool and it was fun as Stu then took the
03:00
check here to fly home that night so
03:01
through the airports through baggage
03:03
claim and like video to him taking the
03:04
check home which was really really funny
03:06
so it was a big ol huge check so that
03:08
was amazing and then after that then I
03:10
did a presentation called funnel
03:11
audibles I think of all my presentations
03:13
of this event that was the one that
03:14
people I think resonated the most I was
03:17
really proud of it it took us took about
03:19
six of us four three now four days to
03:22
like gather all the data to be able to
03:24
show that and then create a presentation
03:25
and everything and I think hey people
03:29
hope they’re like oh my gosh this is not
03:30
that hard thing I can actually do this
03:32
and so I’m sure Sunday will make it
03:34
front end product or a video or a book
03:36
or I don’t know something because I
03:37
think it was that powerful and important
03:38
but it was really cool people like I
03:41
take notes like crazy taking pictures
03:43
the thing like gasping and like it was
03:44
it was really cool I was proud of it so
03:46
the title was funnel audibles had an L
03:48
so you can scale it so I talked I’d
03:49
basically talked about how like most of
03:51
my funnels my first launch M don’t have
03:53
success like they kind of flop and I
03:55
showed a bunch of Mike this is the
03:56
numbers and most people like they they
03:58
create the first funnel and they
03:59
launched it and doesn’t make money and
04:00
then I call this funnel things a scam
04:01
Russell’s a scam and the rallies it’s
04:03
like no it’s it’s ala J just have to
04:06
understand it to make audibles and what
04:07
was cool is that my dad was actually in
04:09
the room first Phonak in life he came to
04:11
Sai actually him come pon stage and I
04:13
shared a story about when I started
04:16
wrestling my I was wrestling my junior
04:18
Europe my planners women’s state
04:19
championship my very first match I
04:21
wrestle this kid named Nick Fresquez and
04:22
he had taken second place here before
04:24
and he beat me
04:25
pretty good I remember I was devastated
04:27
when a power one tell people that
04:28
wrestling was a scam and the whole thing
04:30
was you know I mean but my dad filmed
04:31
the match and my dad was smart enough
04:33
that night he watched the match over and
04:35
over and over again the next morning I
04:36
woke up he’s like okay here’s we got to
04:38
do and I was like no dad I’m like I’m
04:39
sad I’m depressed I don’t want to he’s
04:41
like no we have to learn how to beat him
04:42
and so we started practicing and and we
04:45
started practicing the moves and how to
04:47
counter the moves he did against me all
04:48
sorts of stuff and we did that every
04:51
single day for four months until the
04:52
state tournament and state tournament
04:54
actually in tube wrestling Nick fresque
04:55
was in the finals was Crazy’s actually
04:57
into beating him with the same move he’d
04:58
beat me with and it was kind of crazy
05:01
cool so I told that sort of my dad which
05:02
was really cool and he sat back down and
05:04
then I just talked about funnels the
05:05
same way most of our funnels don’t work
05:07
amazing the very first time out the gate
05:09
so you put him out the gate and then
05:09
it’s like you drive some traffic to it
05:11
you see where all the numbers lie and
05:13
then you make the B audibles the tweaks
05:15
and the changes and I walked through
05:16
what we did and why we did in a
05:17
psychology if I cool like what we’re
05:19
looking for on each page and it was it
05:20
was really cool and I showed the
05:21
difference between like trip wire
05:23
funnels versus webinar funnels for high
05:25
ticket funnels like the the tweaks and
05:26
changes we have based on those which was
05:29
really cool and then and then actually
05:32
at James P frugal gum on stage he was
05:34
talking he had a funnel called a rows
05:35
Club for men that he launched and
05:37
completely off its like negative in the
05:39
hole and then he messaged me I told him
05:41
a couple tweaks he made tweaks and then
05:42
it blew up and then he kind of showed
05:43
the stats the numbers and it was really
05:45
really cool to see how it was like these
05:46
little tiny tweaks and changes so that
05:50
was that was that was my favorite
05:51
presentations I really enjoyed that one
05:52
it was awesome
05:53
then after that I had a 10 take a break
05:55
which is nice too sat in the back
05:56
greenroom and I had a chance to watch a
05:58
whole inch of our inner circle members
05:59
share their types of funnels the first
06:00
was Dean Hall and he talked about the
06:01
ultimate funnel which were his free plus
06:03
shipping funnels and Deana might have
06:05
had a fun thing he’s been a minor circle
06:06
now for a couple years and it’s funny
06:09
cuz like I’ll do something and he’ll be
06:10
they kill box means like Russell wait I
06:12
just thought thing you did I’m like yeah
06:13
he’s like well that’s awesome said he’ll
06:14
do it and he tries to one-up me he’s
06:16
like well I’m gonna try this and he does
06:17
something else and I’ll see and I’m like
06:18
dude you did that he’s like I know it
06:19
would go back and forth to keep
06:20
one-upping each other and so his
06:22
business his models really simple is
06:24
that free plus shipping upsells in an
06:26
Thank You page webinar and that’s kind
06:28
of similar what we’re doing nowadays and
06:29
it’s it’s really cool going back and
06:30
forth it’s so simple so easy and so he
06:33
showed his his ultimate funnel and it
06:35
was it was awesome so the way he does
06:37
his free plus shipping funnels are
06:38
amazing next
06:39
was Nick dougherty dot I always say his
06:41
name wrong Nick dougherty die said right
06:46
dot dot tree da tree boom I doubt it
06:49
anyway maybe not sorry Nick I apologize
06:52
the GH silent it’s confusing so anyway
06:55
he uh he’s worked for a company called
06:57
truth about cancer and they’ve done a
06:59
whole bunch of huge documentary funnels
07:00
they did a twenty million dollar one on
07:02
truth got cancer they did the truth
07:03
about vaccines and then truth out pet
07:05
cancer or pet vaccines and a bunch of
07:07
other ones so he came out and talked
07:08
about documentary funnels which was
07:09
really really cool especially since I’m
07:10
building documentary funnel right now
07:12
for operation underground railroad so
07:14
it’s cool to see that in fact if he has
07:15
a funnel university members recently
07:18
funnel hacked the truth about cancer
07:21
funnels it’s one of the newsletters in
07:22
there so you can go and see kind of
07:23
behind the scenes but he talked about
07:24
the strategy and how they did it in the
07:26
psychology and how it worked and why it
07:27
worked and it was really cool to see
07:29
behind the scenes that Nick did an
07:30
amazing job there after that Jason
07:33
flavin got up and talked about three
07:34
different webinar funnels that he uses
07:37
evergreen ones NDA ones live ones it was
07:40
really cool to kind of hear different
07:41
different ways to do webinars that he’s
07:43
done which brought to my attention he
07:45
talked about he does an NDA webinar we I
07:46
feel like signed an NDA didn’t get on
07:48
the webinar and it’s a big deal and it
07:49
causes this intrigue and it reminded me
07:51
back in the day with rippln we did this
07:54
really cool thing where it was really
07:59
cool in rippln just showing rip on here
08:01
to sign an NDA to be able to get in and
08:03
it was a big NDA thing which was really
08:07
really cool and so and we got one and a
08:10
half million members to join rippln
08:12
through this NDA process and Henry
08:14
sparked my mind about that so got me
08:15
excited in fact you may be seeing its
08:17
secret NDA thing coming out in the near
08:18
future me so that’s exciting to see so I
08:24
was Jason so we had lunch after lunch
08:25
then Rachel Peterson came on stage and
08:27
Rachel’s amazing
08:28
she’s like nine months pregnant she was
08:29
it’s funny like I asked her to speak and
08:31
then the next inner circle meeting I saw
08:33
her and she’s now she’s pregnant my god
08:35
and then I was like wait a minute
08:37
what date like when’s your due date
08:39
she’s like I’m speaking on your stage
08:40
I’m not me tell you my due date so I
08:42
didn’t know when it was I knew it was
08:43
close and so she was up there on stage
08:44
and she killed it she I think she had
08:46
doctors and stuff she brought in the on
08:47
he’s just in case she had a baby while
08:48
she’s on stage right Fred met her first
08:50
one on stage I gave her a hug and
08:51
like I hope my water breaks onstage
08:54
thing ever
08:56
so Rachel GaN states talked about the
08:58
hidden funnel the relationship funnel
08:59
how you build these relationships for
09:00
the audience
09:01
her story is amazing like she um two or
09:03
three years ago she wrote a blog post
09:06
about her tiny wedding ring and how she
09:09
was making money now and bunch of people
09:10
asked her like when she upgraded a ring
09:11
she’s like I’m not like this this
09:13
symbolizes my love my husband and my
09:15
family all stuff and it went crazy viral
09:17
had like 70 million reads before she got
09:21
picked up by Today Show and all these
09:22
other things and it was just crazy and
09:23
and then her whole thing she had this
09:25
huge flood of insane traffic and I was
09:26
like what do you do with all this it’s
09:28
like if you transitions like a
09:30
relationship funnel like bringing them
09:31
into this relationship with you that’s
09:32
the that’s the magic that’s the power
09:34
her presentation was awesome
09:35
after that my man who has the most never
09:38
stop speaking packing live is Dave
09:40
Linden bomb Dave’s amazing he had this
09:43
intro rap that he spent like two or
09:45
three months writing that intro the him
09:48
getting on stage he came out and his
09:50
energy is so high and so he did an
09:52
amazing job talking about Redemption
09:54
funnels so what’s the Redemption funnel
09:56
I don’t spoil the surprise but the
09:59
concept behind it’s brilliant for some
10:00
talk about says like dude your brain
10:02
thinks in a way that’s different from
10:03
anyone else ever men so the redemption
10:05
funnel was basically using sites like
10:07
Groupon and there’s a lot of other ones
10:08
it’s a Groupons a good example right
10:10
where you sell something on Groupon or
10:12
you find other people are selling things
10:13
on Groupon and then you give them your
10:15
product as a bonus so he sells Coon
10:17
bachi kits
10:18
Kabu chick cuts and her say it right
10:20
kombucha kombucha kits
10:22
it’s like Hugo and either he’ll sell
10:24
kombu tickets through a Groupon or to
10:26
find out people selling similar things
10:27
and he’ll give them on there they keep a
10:29
Jeff they buy a Groupon offer like hey
10:30
get a free kombucha kit and we should
10:33
basically a free plus shipping offer and
10:34
so people who already bought something
10:36
on Groupon then come to redeem their
10:38
free offer which is a free plus shipping
10:39
funnel and brings people in the funnel
10:40
and it’s in sync it’s basically getting
10:42
the top buyers to come and redeem your
10:44
your your free plus shipping but their
10:47
company because that’s what they bought
10:48
the three plus shipping is how they’re
10:49
redeeming it anyway it was brilliant and
10:52
insanely good and Dave is genius but he
10:54
makes me nervous with the microphone in
10:56
his hand but he did did he stick to his
10:58
time
11:02
he was a little over but he did good we
11:05
were very nervous about him sticking to
11:06
his time but he did awesome
11:08
after that Ben Allison Prince gonna
11:09
stage Allison didn’t know what
11:10
clickfunnels or photo hacking was a year
11:12
ago she came all in and she made the
11:14
chicama club before we we got there and
11:16
she did it by they building out amazing
11:19
case study first and she did an amazing
11:21
job telling her story she is insanely
11:23
cool and she’s in the process now I was
11:25
selling off all her ecommerce businesses
11:27
she’s having so much fun teaching people
11:29
how to do the e-commerce stuff she’s got
11:31
you know I think three or four
11:32
multi-million dollar ecommerce
11:33
businesses and anyway but she’s enjoying
11:36
this part of the process even more which
11:38
I took a lot of time the ecommerce is
11:39
awesome but the info side is so much
11:43
more rewarding I think so she’s doing a
11:45
lot more coaching now which is cool and
11:47
she’s she’s killing it she had a goal
11:49
hit to common club before she got on
11:51
stage somehow magically she did it she
11:53
crushed it Allison was amazing that that
11:55
Myron golden got on stage if you ever
11:57
Myron speak he’s just go search him on
12:00
YouTube and listen his Facebook like
12:01
that it’s like I could listen to Mayer
12:04
and speak for days and never get tired
12:05
of him is amazing so he got up and
12:06
talked about four levels of value which
12:08
were so cool I’m so grateful he shared
12:10
that then after Myron got off stage
12:12
then James barber who is the Phantom of
12:15
the Opera on Broadway came and sang
12:17
which was cool but not only did he sing
12:19
which was amazing during his singing we
12:22
had a couple who actually came up on
12:24
stage and James actually got brought the
12:27
the the stay wife it’s not like that the
12:31
father the girl up sat on stage and like
12:34
saying to her what’s up soon to be found
12:37
so I say yeah soon be fiance she came on
12:40
stage and had had him close he had her
12:42
like close your eyes I’m gonna sing to
12:43
you I want you to imagine this whole
12:44
thing so she her eyes closed and while
12:46
we’re doing that then her her boyfriend
12:48
came up on stage so behind him and then
12:50
when he got done he turned it around and
12:51
his her boyfriend is there and he
12:52
dropped her knee and proposed which was
12:54
so cool and she said yes luckily for all
12:56
of us could be real nervous but she said
12:58
yes which was so cool and that was
13:00
awesome so then after that then Todd and
13:04
Ryan and me got on stage we did our
13:06
multi-dimensional marketing presentation
13:08
which was all the new action X M D which
13:11
stands for action X multi-dimensional
13:12
the new features in action edit
13:14
we showed it all people went crazy and
13:16
it was really cool so we showed that off
13:19
and you guys are here some more about
13:20
that here soon and I’m not gonna go deep
13:21
into that because I don’t wanna ruin
13:23
surprise for those who when you find out
13:24
about it here in the future but for
13:25
everyone at the event they got unlocked
13:27
a whole bunch of cool features and
13:27
things that are all playing this right
13:29
now and then after that we had round
13:31
tables so we had how many round tables
13:33
do we have 48 48 to Carmel Club members
13:36
were sitting at a table each they had
13:38
their own table and you come asking any
13:39
questions you want and I had people tell
13:41
me that they would have paid ten
13:42
thousand dollars alone just for the
13:43
roundtable sessions because right ok I
13:45
talked to this guy and this guy and like
13:47
and it was cool cuz like the coaches
13:48
that were doing it were like well I’m
13:49
really good at this but you need traffic
13:50
you talk to this guy and they’d run that
13:52
round table and Ikey that was gonna be
13:53
to talk to this guy for this part and
13:54
they were running around and everyone
13:56
got a ton of value so that was awesome
13:58
and that was day number two is that
14:01
crazy like what two days and I was like
14:03
do we done more in two days and most
14:04
events to do in like the entire event
14:06
and it was it was amazing so that’s kind
14:10
of what day number two is so day number
14:11
one the theme was impacting income day
14:14
number two the theme was one funnel way
14:15
so I talked about the funnel audibles
14:18
we’ve had people share whole bunch
14:19
different types of funnels from free
14:20
bliss shipping funnels documentary
14:22
funnels webinar funnels relationship
14:23
funnels Redemption funnels what to do
14:26
before the funnel begins the four levels
14:27
of value like the multi-dimensional fall
14:29
out funnel so it’s all about like funnel
14:30
strategy was all day number two and it
14:33
was amazing so the next podcast I’ll
14:36
talk about day number three which was
14:37
called a two comma Club how to get into
14:38
the two comma Club and so how to go from
14:41
zero million dollars before this time
14:43
next year so I’ll talk about that during
14:44
tomorrow’s podcast then she goes for
14:46
listening appreciate you all and talk to
14:48
you soon
14:49
want more marketing secrets if so then
14:52
go get your copies of my two
14:53
best-selling books book number one is
14:55
called experts secrets and you get a
14:57
free copy at expert seekers calm then
15:00
book number two is called dot-com
15:01
secrets and you get your free copy at
15:03
dot-com secrets calm inside these two
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books you’ll find my top thirty five
15:07
secrets and we’ve used to become the
15:09
fastest-growing non VC back
15:11
SAS startup company in the
15:13
Oh

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