Funnel Hacking Live Recap - Day 3 of 4

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
some everybody this russell brunson
00:01
welcome to mark and seekers podcast
00:02
today i’m in covering what happened on
00:04
day number three of the funnel hacking
00:06
Lab event so the big question is this
00:09
power arch Brewers like us who didn’t
00:12
cheat and take on venture capital we’re
00:14
spending money from our own pockets how
00:16
do we mark it in a way the left Hoss get
00:18
our products and our services and the
00:20
things that we believe in out to the
00:22
world and yet still remain profitable
00:25
[Music]
00:36
alright everybody welcome back I hope
00:40
that you’ll join us recap and for those
00:42
guys who have fun alive you’re like oh
00:43
yeah I remember that and those who
00:45
aren’t you’re earning massive FOMO fear
00:47
of missing out and you make sure your
00:49
coming next week thank you or next next
00:51
year so if you guys knew what we were
00:53
planning for next year I have a couple
00:54
tricks up my sleeve I don’t something to
00:56
happen not if it does though
00:57
it’ll be insane so you don’t miss it
00:59
anyway alright so fun I can live day
01:01
number three so day number one again for
01:03
the recap we talked about impact and
01:06
income damage to this team was one fall
01:08
away do you know day number three now
01:10
was the to karma Club now to kind of set
01:12
us off we had 91 people this day came on
01:15
stage getting two comma Club awards but
01:17
we also had 15 people who got the
01:20
dot-com secrets using dokkum secret sex
01:22
they the m2 comma Club X award which is
01:25
means you made over eight figures or ten
01:28
million dollars in the funnel which was
01:30
really cool and the cool thing about
01:31
this is it I saw tons of people posting
01:33
on Instagram that like Instagram
01:34
Facebook everywhere like Funaki live has
01:36
become like the Emmys or the Grammys of
01:38
entrepreneurship and it’s so cool like
01:40
that’s what this has become the
01:43
entrepreneurs there’s not much stuff
01:45
like you start a business you make money
01:47
you buy a nice car you buy a nice house
01:48
you serve a lot of people he raised
01:49
money for charities but there’s never
01:51
like a time to like reward entrepreneurs
01:54
like there are for actors and athletes
01:55
and everything else and so Funaki life
01:58
has become that become the enemies and
01:59
the Grammys and it’s been really really
02:01
cool this day it was fun because a
02:02
chance to highlight so many amazing
02:04
entrepreneurs bring them on stage give
02:05
them cool stuff so I was awesome but
02:07
what started a so the B today I wanted
02:10
this one cuz I knew this is gonna be a
02:12
it was to be a fun day so I wanted to
02:14
start with Anthony DiClemente so Anthony
02:16
came and taught I’ve been had a biohack
02:17
how on tours came back for more energy
02:19
so he came on stage and was so fun seen
02:21
him on stage he was in a full suit with
02:22
bare feet was just totally such a
02:24
biohacker we came in and taught me what
02:26
breathing exercises other ways to get
02:28
energy and it was really fun so it was
02:30
our only non like internet marketing
02:33
type speaker and I think it was a huge
02:35
really cool addition if you guys haven’t
02:37
heard Anthony’s book on bio hacking you
02:39
should get it there may or may not be a
02:40
new book coming out in the near future
02:41
made on near future but in the future
02:43
he’s working on now which is also gonna
02:45
be amazing so that was awesome a fan
02:46
thing off stages and Alec Scharffen came
02:48
on and talked about the billionaire code
02:49
and what’s fun is like my opening
02:51
presentation of funneling life was how
02:53
to go from zero million million to ten
02:54
ten to hundred and that mine was like
02:55
more like your role as the entrepreneur
02:57
like where do you needed to focus in
02:59
your creativity out Alex came back and
03:01
went through the billionaire code which
03:03
is like all their faces says he sees
03:05
them that businesses transformed through
03:06
I think he has at nine or ten different
03:07
phases and it was really cool cuz shows
03:09
you like each phase like here’s what’s
03:11
happening here’s what you know here’s
03:13
why business here’s how many businesses
03:14
in the in in the world are actually at
03:16
this level here’s the opportunities and
03:18
the weaknesses and all kind of stuff and
03:19
goes phase by phase by phase and it’s
03:20
really cool for you to get like a really
03:21
good map of like oh here’s the direction
03:24
I’m going here’s what’s happening and
03:25
things like that
03:26
so alex is awesome after that then Dana
03:29
Derek’s our resident go for her hot
03:32
stage and talk about the dream 100 which
03:34
is really cool you know it’s funny I’ve
03:37
been talking about dream 100 now for
03:38
like eight years ever since I read about
03:39
in chat homes book and I’ve been telling
03:41
people to do it and I haven’t do it a
03:42
few other people done but very few
03:43
people do yet it’s the foundation for
03:45
everything that comes like Dana’s book
03:46
here but he ended writing a book called
03:48
dream 100 he’s like hey can you write
03:49
afford four and I was like yeah and I’m
03:51
not gonna find it here and right when I
03:53
need it but the form of the book was
03:55
basically I told him I was like in a
03:57
dream 100 is for us it’s how we decided
03:59
what we’re gonna create what products we
04:01
were gonna serve the audience with how
04:03
we’re gonna get traffic how we were
04:04
gonna like differentiy everything in our
04:06
business is based off the dream 100 yet
04:07
for some reason people don’t do it so I
04:09
didn’t come and talk about that and it
04:11
was it was it was awesome so dream on
04:13
under was really big and he had some
04:14
amazing images and videos of goats
04:17
knocking over little kids and things
04:18
like that so anyway dream 100 was a big
04:20
thing and this is where we start kind of
04:22
diving more into traffic
04:24
so Dana talked about dream 100 how to
04:25
use it for traffic handle over
04:26
partnerships - I mention relationships
04:28
things like that after that then paying
04:30
June came on state and paint June is
04:32
actually the number one affiliate for
04:34
the expert seekers book but a lot people
04:35
here don’t know him he’s awesome and he
04:40
he drove me in a circle while ago and
04:42
had a chance to meet him and get to know
04:43
him and he’s just an awesome dude so he
04:45
got up and taught this process that he
04:48
does he basically spends three days once
04:49
a quarter and he films like 100 videos
04:52
and then he’s done and then from there
04:54
he’s that steam that breaks up and like
04:55
they turn into him Instagram post and
04:57
she can videos and YouTube and Facebook
04:59
and like he shows the whole process of
05:01
how everything works and it was it was
05:02
amazing people were like draw a dropping
05:05
holy cow like that’s the process it was
05:07
cool because conversation domination
05:09
which I thought about the first day was
05:11
all about like here’s something you
05:13
dominate each channel have like a
05:14
specific type show for his channel and
05:16
his like how to create content then push
05:18
it across all these channels you’ve been
05:19
building up to build reciprocity built
05:20
following and the blend of those two
05:22
concepts is really really cool in fact
05:24
those who joined the two column Club X
05:27
coaching program we’re gonna be giving
05:28
you our systems that kind of blend both
05:30
those two worlds together so that’s for
05:32
another day but the coolest thing about
05:33
paying June is presentation outside of
05:34
him blowing everybody’s mind was the end
05:36
of him he showed a video clip of him try
05:39
learning public speaking and he’s on
05:40
stage and he was so bad and nervous and
05:44
awkward it’s like this coach critiquing
05:45
him back and forth and and he showed
05:47
kind of where he came from and how how
05:49
bad of a speaker he wasn’t how nervous
05:50
how introvert and all these things and
05:52
now from that how he’s become this huge
05:54
person out with you know three or four
05:56
million followers on Facebook you know
05:58
makes tens of millions of dollars a year
05:59
and his whole thing and this
06:00
transformation he wins her and how he
06:02
had to learn in and earn and become it
06:03
and that was I think one of the coolest
06:06
things you see this person who would
06:08
have evolved himself through hard work
06:09
and I didn’t give everybody hope it like
06:11
wow no matter where I’m at like I can I
06:13
can become but I want to be like a ping
06:16
Jun and look who he’s become and I can
06:18
do that if he can do that which is
06:19
really really cool then after that that
06:21
Alex and Leila hermos II came on the
06:23
stage was cool by them is that since
06:26
I’ve known Alex he’s launched and and
06:27
blown up three or four businesses and
06:30
always kind of walks away from him and
06:32
in April this year he launched a new
06:33
company and from April till now he
06:36
barely crossed the finish line but was
06:39
less than a year the new coming launched
06:41
not only did they hit the comma Club but
06:43
they hit two comma Club X they made over
06:44
ten million dollars in a funnel in less
06:46
than a year which was cool and they did
06:48
all through high ticket sales in fact I
06:49
was shown his value out it’s like they
06:51
don’t even have a full value at it
06:52
basically have two rungs and they just
06:54
sell really expensive stuff and so they
06:56
came up and showed their how they do
06:58
their cells and their pitch and one of
06:59
the big things they talked about which
07:00
was so cool was like when you’re doing
07:02
when you’re doing high ticket sales and
07:03
any kind of sells like like you’re
07:05
selling the vacation right like I’m
07:07
selling it like we just like you don’t
07:10
sell like okay you’re on vacation you
07:11
got to pack your bags or your kids in
07:13
order here your family packing on and
07:15
find a ride to the airport then you get
07:16
the airport you got to go through the
07:17
luggage another like you don’t you know
07:18
sell this horrible like experience you
07:21
sell a vacation like who he wants to go
07:22
to Hawaii and we’re gonna be at the
07:24
beach and gonna see like the waterfalls
07:25
crash here you’re backing massages every
07:27
night like that’s what you sells the
07:28
vacation obviously they gotta get to the
07:30
vacation stuff that happens and it kind
07:32
of same thing them like looking at
07:33
understand yourself high ticket things
07:34
like you’re so like the work you sell
07:36
the vacation like what’s the vacation
07:37
I’m gonna go on and then reverse
07:39
engineer that to get somebody to
07:41
actually buy what it is you’re selling
07:42
and it was man it was really really cool
07:45
so their presentation was amazing as
07:47
well then after that we had a lunch
07:50
break we came back from lunch then we
07:51
did the the award so we had a bunch of
07:53
awards we gave out we gave our dream car
07:54
winners I think we’re playing 50 or 60
07:56
people to win a car through the cliff
07:57
phone’s affiliate program so we gave
07:59
away those awards then we had an inner
08:00
circle member of the year so all the
08:02
inner circle members who would one
08:03
member the month came up and then we
08:04
awarded the member of the year and Dana
08:07
Derek’s won that which was cool and then
08:09
we did all-too-common Club Awards we had
08:11
over 250 eight people that even have a
08:13
ninety one of them are there so we can
08:14
be ninety-one Awards send people a two
08:16
and one person at 7-7 to call Club
08:19
Awards which is awesome and then we did
08:21
the 8 figure award which is the new
08:22
award this year and we had 15 people I
08:25
think 17 to have qualified at 15 over
08:27
there that received the reward is big
08:28
huge plaque twice as big as a two comma
08:30
Club one plus they get a ring that’s
08:32
like two carats of gold and four carats
08:34
of diamonds or two ounces of gold four
08:36
carats of diamond and like a Super Bowl
08:39
ring and it was really
08:40
cool they say we’re making this thing
08:41
the Emmys and the Oscars and the Grammys
08:43
of our industry
08:44
each those rings cost us like King
08:46
grands so we can’t rely a whole lot of
08:48
hardware Dave was like carrying on his
08:49
luggage the whole trip like hoping he
08:51
didn’t get mugged and get robbed because
08:52
it was like hundred grand in rings at
08:54
least but as we do for our people so
08:57
keep on selling and you’ll be fun
08:59
getting rewarded by us after that and
09:01
then Sonny D came out and did the Sunny
09:03
D clickfunnels wrath which is awesome
09:05
and then after that it doesn’t talk
09:08
about for a little bit because this is
09:11
where I wanted to take a group of people
09:15
through the process you know we just
09:17
gave everyone awards and it’s like I
09:18
honestly leave anybody who’s Sidney
09:19
audience could be on the stage in 12
09:21
months now and winning in a two comic
09:22
level war like I’ve seen it happen so
09:23
many times I don’t think it’s impossible
09:25
in fact I think is probable if people
09:27
follow process and so it’s like well
09:28
what’s that process look like like if I
09:29
set a goal between now and next year I
09:31
had it I had to make a million dollars
09:33
in a funnel and my my life depended on
09:35
it what would I do and it’s like I kind
09:38
of talked about that or my presentation
09:39
is called the 12-month million how to
09:40
become a millionaire the next 12 months
09:41
you can get to call Club award and and
09:44
then I didn’t talk about myself I had
09:46
five people come up and talk about sad
09:48
Steven Larson like Kate you gotta create
09:50
an offer that was so irresistible people
09:52
had to buy what would it look like
09:53
so he did supposed to be ten minutes
09:55
going for seventeen but whatever 70
09:57
minute presentation here’s how I create
09:58
the irresistible offer then after I had
10:00
Julie story and come and say do okay now
10:01
he had this offer that use creative
10:03
Steven now yet you had to figure out how
10:05
to get this thing that created the right
10:06
funnel to do what would you do and she
10:08
walked through this really cool process
10:09
of like there’s two types of funnels
10:10
there’s a presentation funnel or an
10:12
unboxing phone depending what the offer
10:13
was you know we would sell it through a
10:15
presentation like a video sales letter
10:16
or a webinar or we do an unboxing funnel
10:18
where we unbox the offer and put it in a
10:20
strategic line of sequence which is like
10:22
your front end your upsell your down so
10:23
and so she walked through that which was
10:25
oh so insanely cool number two the
10:27
number three than Jon parce que
10:29
masticate you’ve got this funnel now you
10:30
got make money how you knew fast he went
10:32
through this testing process we learned
10:33
from the Harmon brothers how to test a
10:35
whole bunch of ads creative videos and a
10:37
very short find out for your time for
10:38
like under 100 bucks we walked through
10:40
the whole process which was cool and now
10:42
it’s like now we know exactly what abs
10:43
gonna be the best and then we had a
10:45
James P thrill get up and talk about you
10:47
know you got this offer this traffic
10:48
things of that how do you now like
10:50
systemize this you’re not gonna drown
10:51
like most entrepreneurs do
10:52
we walked through his Trello process
10:54
which was super cool and the bat meeting
10:56
is how we do our bass signal meetings
10:58
here in the office and then he got that
11:00
man out sharp and got up and he talked
11:01
about how he’d actually build the
11:03
all-star team that could actually do
11:05
this and facilitate and run the whole
11:06
thing and it was really cool they all
11:08
shared their stuff and then a fleurs
11:09
ever gave me huge round of applause we
11:10
showed an animated video we made called
11:12
the Justice League and basically show
11:14
these guys are my Justice League we
11:15
brought them together tell my company
11:16
and then I had these guys call stage
11:18
that’s okay now how many guys want this
11:19
Justice League to help you do it and we
11:21
made an offer for our new coaching
11:23
program called two comma Club X and my
11:25
goal coming in this was like to be at
11:26
250 ish people to sign up and to get
11:29
over a thousand and within the next year
11:30
so that’s kind of what we structured it
11:31
as I made the offer which was probably
11:34
the best offer I made in the history of
11:35
my life and when the dust cleared we had
11:37
over 650 people sign up for a two-column
11:40
Club X program at $18,000 a year or $89
11:45
a month seek me the math on that but it
11:46
was it was insane and now I’m home in
11:50
the office were scrambling this whole
11:52
week getting everything prepared put
11:53
together packed today I’m actually
11:54
giving out the membership site access
11:55
everybody get started but the program is
11:57
amazing to get it work with all five of
11:59
those coaches depending where they are
12:01
on their business I clear a timeline
12:02
they move through that we’re doing the
12:04
systems event where we give people all
12:05
the Trello systems we have they’re doing
12:08
another event there you know about that
12:09
they’ll find out about the members there
12:10
which is super cool and then and then
12:13
there’s a big cruise we’re gonna big
12:14
party cruise at the beginning of next
12:15
year before fun hockey live everyone
12:17
come on and like celebrate and
12:18
networking go on vacation together for
12:20
for a week and a bunch of other cool
12:22
things so it’s really insane offer that
12:24
did two four six three times more than I
12:28
thought was going to so it was awesome
12:30
and then we broke to dinner
12:31
gotta already signed up and they came
12:33
back from dinner I had to go work on
12:35
that oh you are funnel cuz I hadn’t
12:37
finished it yet and I was obviously
12:38
running an event it was almost done my
12:39
team was building but I just couldn’t
12:40
things I want to add to it so I actually
12:42
worked my room before I did I introduce
12:43
the five coaches again and Branco Peters
12:45
and and they did hotsy coaching so a
12:48
bunch of people fill in forms asking
12:49
questions and they actually acts like
12:50
two or three hours they’re coaching
12:51
one-on-one with people which was super
12:53
super cool and they were super late
12:55
doing that and they all hung out helping
12:56
coaching and serving people all night
12:57
long which was awesome so that was day
12:59
number two the two Carmel Club and we
13:01
showed people to pass the process and
13:03
then a bunch and we took outside the
13:05
event now take them to hold their hand
13:06
walk them through becoming a two-column
13:08
member next 12 months because my goal
13:09
for all those people and you just have
13:11
you on stage next year getting your -
13:13
comma Club Awards so that was day number
13:15
three of the event I know can it get
13:16
even better if that was who three days I
13:19
made one more full day coming and the
13:21
last day was called change the world how
13:23
didn’t I like change the world so I’m
13:25
gonna talk about that in in tomorrow’s
13:27
podcast but that is the next step so I
13:31
hope you guys enjoyed that those were
13:32
fun liking live hope they gives you
13:33
quick reminder of all the amazingness
13:35
you experienced those who weren’t there
13:36
will be gives you some ideas some tips
13:37
some tips are along the way but
13:39
hopefully most importantly it helps you
13:40
understand why it’s so important to be
13:42
there I mean I would sell my house if
13:44
that’s what it took to be there because
13:45
the ability to network with people and
13:48
the ghost of the system this process
13:49
people always asked like how to pick my
13:51
and my own speakership from liking live
13:53
and honestly the biggest thing is unlike
13:56
most events like look the most marketing
13:58
events or probably any man oh no they
13:59
come in and it’s like million breakout
14:00
rooms and I teach everything you pick
14:02
which track do you want stuff like that
14:03
and for me like Funaki I was really a
14:05
storyline link it’s like there’s a story
14:07
I want to take people through and it’s a
14:09
journey and that’s why we don’t publish
14:11
schedules ahead of time some people like
14:12
I’m coming this one but not this one
14:13
thing do you understand like everyone
14:15
these speakers was handcrafted to tell
14:16
part of the story and they all line up
14:18
in a very systematic order if you miss
14:19
one of them you miss a piece that build
14:21
upon the next piece the next pieces so I
14:23
picked my speakers on one number one
14:25
having high energy I want to keep the
14:27
energy a little high but number two it’s
14:28
like they fit the storyline of what I’m
14:30
trying to tell at the event and so I
14:32
feel bad I’ve had friends who are like
14:34
why don’t you let me speak why couldn’t
14:35
I speak this year whatever it’s like
14:36
your message did invent a storyline and
14:38
that’s the most important thing is not
14:40
any of not me or you or anybody as a
14:42
speaker it’s the storyline for the
14:44
audience and the attendees is the most
14:45
important part and so that’s how I pick
14:47
my speakers is the story I need
14:49
everybody to have to break false beliefs
14:51
so they could actually achieve what they
14:52
need in their life and so it’s fun all
14:55
right
14:55
that said I’m gonna balance and tomorrow
14:57
I will tell you guys the last day where
14:59
we had much amazing things Charlie
15:00
Robbins came on stage we did something
15:01
that made an extra three million dollars
15:03
in coaching sales in 30 minutes I’ll
15:05
talk about that much other things so
15:06
make sure you don’t miss tomorrow’s
15:08
podcast things ever ready to you
15:09
soon would you like to see behind the
15:12
scenes of what we’re actually doing each
15:14
day to grow our company if so then go
15:16
subscribe to our free behind this
15:18
reality TV show at WWF uh no hacker TV

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