Gary Vee Q&A From The Viral Video Launch Party - Part 2

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody Russell Brunson and
00:01
welcome back to the marketing secrets
00:03
podcast I hope that yesterday you did a
00:05
good time hanging out Gary Vee so just
00:08
business perspective his speaker fees to
00:11
come something this is about a hundred
00:12
grand and that’s about what I had to
00:14
spend to get him into Boise to hang out
00:17
to give this presentation and you guys
00:19
had a chance to hear it here for free so
00:22
what does that mean
00:23
number one it means that this podcast is
00:26
awesome do you Gary do you agree if you
00:28
guys agreeing you concur then I ask you
00:30
one little favor tell other people about
00:31
it do you an email list tell him you
00:33
post on Facebook let people know like I
00:35
spent a hundred grand and give you super
00:36
pod cast and you’re getting for free
00:37
because I love you and I care about you
00:39
and want to be successful so I hope you
00:40
get some good out of it getting airtime
00:42
you’re Gary speak I get more pumped up
00:43
and motivate and excited I don’t know if
00:46
he ever gives the tangibles like here’s
00:47
the steps to do but that’s my role
00:49
that’s what I do for you guys so I’ll
00:50
give you the tangible here’s the process
00:52
and Gary are you pumped up so hope
00:54
that’s okay with that said we’re gonna
00:55
jump into part two of his presentation
00:58
once again we have edited out as much
01:01
profanity as possible to make this PG
01:03
maybe pg-13 Luke so that my podcast to
01:07
stay clean for all the kids and people
01:09
like me who like to listen clean Thanks
01:10
I hope that’s alright anyway that’s it
01:13
you guys enjoy part two the Gary Vee
01:15
show
01:16
so the big question is this power arch
01:20
Brewers like us who didn’t cheat and
01:22
take on venture capital we’re spending
01:24
money from our own pockets how do we
01:26
market in a way the less costly our
01:28
products and our services and the things
01:30
that we believe in out to the world and
01:31
yet still remain profitable that is the
01:35
question in this podcast we’ll give you
01:37
the answers
01:38
my name is Russell Brunson and welcome
01:40
to marketing secrets Josh carry on the
01:49
airport man yeah absolutely thanks I
01:51
want talk about influence for marketing
01:53
yeah
01:54
youtubers vloggers instagramers a lot of
01:57
people are talking about Facebook Ads
02:00
Instagram and snapchat ads ROI we can
02:03
measure our alonissos its you can
02:05
measure with influencers - you can but
02:07
it takes a lot longer doesn’t Hausa
02:09
you’ve got to make the creative be a
02:12
sales creative instead of a brand
02:13
creative you can’t measure the ROI of
02:15
Facebook either when you do it the way I
02:17
do it because I’m pumping it for brand
02:18
not trying to sell you I can measure it
02:22
if I had a $49 course so how much people
02:27
are confused between branding and
02:29
selling make phenomenal influencers go
02:34
for the sale in the creative if they
02:35
choose to and you can afford them logan
02:38
paul sold a load of dunkin donut gift
02:40
cards sales super measurable Josh so
02:45
would you focus like let’s pretend
02:48
you’re not Gary Vaynerchuk right let’s
02:49
take you out of the equation you are man
02:51
I your you are a 41 year old 42 41 still
02:55
41 41
02:56
slow your roll you’re a 41 year old
02:58
nobody right you have say a million
03:01
dollars of investors behind you but
03:03
you’re definitely not nobody but let’s
03:05
just look contact Joshy all right fine
03:08
nobody right yeah will you focus on
03:12
growing your personal brand or would you
03:14
focus on leveraging other people’s
03:15
personal brands that don’t already thing
03:17
so you would you would you ride the
03:19
backs of using the people that you’re
03:22
building like that you’re investing in
03:25
and for yeah okay like if you’re trying
03:28
to are you asking
03:29
Josh what are you asking I’ll give you
03:32
the answer you’re trying to build your
03:34
personal brand I am trying to be my
03:37
personal brain thank you yeah absolutely
03:38
are you thinking about departing I want
03:40
to build my personal brand in a
03:41
different niche than the influencers
03:44
that I want to invest in understood I
03:45
think that is long understand this just
03:48
because they may be in a different niche
03:50
they have so much awareness that the
03:52
people that watch them may won’t be into
03:55
other things
03:56
got it yep so if it’s a good deal on
03:59
awareness you might be able to convert
04:01
and then your product has to be good
04:03
cool
04:04
do you know what I mean yeah like that’s
04:06
the math you’re looking at you don’t
04:07
have to use the targeted nature of the
04:09
ads if the influencers a better deal
04:11
even though you might lose 85% of the
04:14
audience because that’s not why they’re
04:16
watching them but they’re still gonna
04:17
get 15% of opportunity and then the
04:20
whole kit and caboodle is are you good
04:23
enough all right well last question um I
04:26
am a die-hard diehard Patriots fan if if
04:30
Tom Brady makes it to a Super Bowl this
04:32
year
04:32
will you go to the Super Bowl with me on
04:34
me no no and not only that I’ve been to
04:39
the last six Super Bowls they’ve been
04:40
there two or three times you know and
04:42
I’m now with Boehner Sports and Steve
04:44
Rothstein order dolphins my business
04:45
partners I go and the owners dinner it’s
04:46
all fun the last two Super Bowls two of
04:50
the last three Super Bowls I left the
04:52
city Sunday more I’ve not watched the
04:54
Patriots play a down of a Super Bowl
04:57
game in the last four Super Bowls that
04:59
they’ve played in because I refused
05:01
everybody’s like the greatest comeback
05:03
in a Super Bowl I’m good I have no idea
05:04
you guys are talking about I didn’t see
05:06
well you like winners and I’d like to
05:09
invite you to the winning team
05:10
no no Josh Josh you’re confused my
05:12
friends I’m a winner you root for
05:15
winners dick
05:18
be careful that by the way you just
05:28
witnessed my favorite move Knicks heat
05:29
game seven years ago dude walks by beer
05:32
remember sports muscles guys I get up
05:34
and like you suck sit down I mean I get
05:38
weird
05:38
you said he looks at me goes yeah we
05:40
suck look at the scoreboard go I go not
05:43
then you Paul
05:45
you suck by the way the darkest version
05:50
of what you just saw and Josh knows I
05:51
love him but the darkest version I go to
05:53
Foxborough for every game we always get
05:55
on around the third fourth quarter when
05:57
I’m really getting on because I bring my
05:59
jetski I’m running in their proper right
06:04
somewhere around the fourth quarter when
06:06
I’m getting on I change the conversation
06:08
I’m like look zan I’m super pumped that
06:11
your entire self esteem is wrapped into
06:13
your football team because you work at
06:14
Pizza Hut and so you my life’s better
06:18
than yours maybe your football team is
06:20
better than mine but I’m better than use
06:22
an Jared hey Gary so going back a little
06:31
bit you talked about intuition right and
06:33
belief in your intuition yes I’m a two
06:36
day I idea guy right idea and then me to
06:39
me after two days I’m like I was like a
06:42
seven that you let to write more right
06:45
Nicole like eat that like he bothers the
06:47
better you right yeah he’s like what
06:49
about a drone ice-cream company go ahead
06:52
that’s a good idea
06:55
so how do you develop that intuition and
06:59
how do you like support and strengthen
07:01
your belief in your own intuition to my
07:02
ass light by acting on some of them the
07:05
biggest problem is especially when you
07:07
have like people around you is like you
07:09
want to be right right like it’s much
07:12
better than getting made fun of for
07:13
being wrong consistently but like by
07:15
picking like just by I try to do stuff
07:18
every day you know everyone’s like ah
07:20
you’re always in it like doing like just
07:22
trying like nobody talks about the stuff
07:23
that I’m doing that guys nobody
07:25
remembers the part where Michael Jordan
07:28
couldn’t get to the finals cuz the
07:30
pistons were beating him every single
07:31
time you know what I mean guys let me
07:35
really unleash you doing more nobody
07:38
remembers the losses as long as you have
07:42
a win and you know like listen some of
07:48
you know my stuff and like I’m starting
07:50
to like figure out my own stuff it comes
07:51
down to six people your mom your dad
07:54
your siblings your loved ones you’re
07:57
doing so much based on their points of
08:00
view on stuff you can’t even imagine
08:02
you can unwind that you’re off to the
08:05
races it scares me how much I value my
08:09
wife and parents opinion and how much I
08:11
don’t at all and in that balance I win
08:16
at a macro I value them but on a micro
08:19
my decisions not at all you know judge
08:24
so you just got to do one or two of them
08:26
you go you go one four seven it’s a lot
08:30
better than going to oh four oh yeah
08:32
thank you you guys last question yeah
08:35
sign it yeah it’s just not my book 100%
08:40
hi let’s do it
08:42
well I’m signing what’s your question
08:43
Katie hi Gary I’m Katie Richardson and I
08:46
was first introduced to you as I was
08:48
trying to go to bed at night and my
08:50
husband’s got his phone on and I’m
08:51
hearing this guy make a rant in a cab
08:54
throwing throwing f-bombs here the other
08:56
word I’m like what’s my kiss this and
08:58
turns out you speak tons of truth and so
09:02
you have won over this mother of four
09:05
who’s a business owner and I love
09:08
and today what my question to you is is
09:11
like you own who you are and I love that
09:15
and like that’s what people are so
09:16
attracted to right and for procedure up
09:18
there being Gary at what point like you
09:20
talked about how you work worked with
09:24
your dad and it was a three million
09:25
dollar company and then you took it a
09:26
ten million after he left at what point
09:28
did you like give yourself permission to
09:30
be you and then realize like tell us
09:33
that story but when you were like wow
09:35
this is working people are connecting
09:37
with me and my way of being and like
09:40
what was that like when you’re like this
09:41
is working I feel like I’m gonna keep
09:43
doing this you know it’s funny
09:45
there’s thank you first of all there’s a
09:46
lot of things there number one it is
09:49
100% because of nature nurture being an
09:53
immigrant and always having a chip in
09:55
your children you’re always an outcast
09:56
to begin with at some level and I was a
09:58
Russian immigrant which was our major
10:01
enemy when I was a kid so I had some
10:03
weird going on that I tell a whole lot
10:05
cuz it’s not as relevant these days but
10:07
there’s a lot of parallels to whoever
10:08
the bad guys are now I was the bad guy
10:10
she’s kind of weird for a little while
10:12
number two my mom came a mom lied like I
10:16
remember walking sophomore year in high
10:19
school no freshman year in high school
10:21
I’m 4 foot 11 my freshman year high
10:23
school i spurred it in sophomore year
10:24
I’m one I have the worst mullet you’ve
10:28
ever seen in your life
10:29
I’ve got a backpack that I’m rolling
10:32
with that’s bigger than me and I’m
10:34
walking down the hall and I go I
10:36
remember I remember as vividly I’m like
10:39
wait a minute I’m not the best-looking
10:43
awesomest dude in the world like my mom
10:45
had me so brainwashed I’m being serious
10:49
on straight positivity that like that
10:52
never went away like my mom if I open
10:55
the door for a woman like my mom was
10:57
super smart I’m doing the same thing she
10:59
would make if I opened the door this is
11:02
a true story kitty I opened the door for
11:04
a woman when I was nine at McDonald’s
11:07
but that’s the story I went to
11:10
McDonald’s woman was coming I held the
11:12
door open for her my mom reacted as if I
11:14
won the Nobel Peace Prize
11:17
and she did that about all the that
11:20
matters which is what makes me who I am
11:21
today
11:22
fourth-grade Katie fourth grade I got an
11:24
F in a science test I needed to get it
11:27
signed because I guess that’s how they
11:28
used to do it I don’t know if they still
11:30
do that I flushed it down the toilet
11:32
because my dad hadn’t gotten to me yet
11:34
and uh and and then like I was like but
11:38
I was still a kid so my conscious was
11:40
still around and so I just couldn’t
11:42
sleep and I told my mom and basically
11:44
three weeks later I was sitting in
11:47
social studies fourth grade and said
11:49
this amount and from that day on I
11:51
decided to fail every class work on my
11:53
business skills and become who I’m gonna
11:56
be I love it thank you you’re welcome
12:02
right it’s my second time sorry sorry
12:06
Brett’s yeah I just had a quick ask I
12:09
make amazing baby products and I don’t
12:11
know if you’re still having babies or
12:13
not but if you need like the awesomest
12:16
baby gift for a friend come to me my
12:18
company’s called Pudge like baby Pudge
12:20
send me an email to Gary up intermedia
12:22
okay in the title right our entire story
12:26
I was the one with the four kids
12:27
okay the husband and the bed and you won
12:28
me over yeah Hodge and this all of it
12:31
awesome and then we’ll interact
12:33
yeah I’ll make you look amazing as a
12:35
gift giver thank you you’re welcome
12:38
Bret so I was gonna say this my second
12:41
time seeing you and it’s funny how a
12:42
different energy of different audiences
12:44
like the first time I went you were like
12:46
you even told the audience I am NOT
12:48
excited to be here I looked at your
12:50
stuff it sucks and and the lady had been
12:53
like talking about coaching the whole
12:54
time then you’re like don’t do it just
12:56
do stuff anyways it was awesome it was
12:59
there’s just a couple of months ago in
13:01
Provo but it was funny um but anyways
13:03
quick side question was like do you
13:05
sense different energy and audience 100%
13:07
okay because it’s like it is this thing
13:09
I own I have my religions and my beliefs
13:12
then I have my craft so I’m doing
13:15
everything state-of-the-art right so I
13:17
have my thesis then I have my work I was
13:20
in Seattle yesterday I spent nine hours
13:22
understand the boys space love my craft
13:24
my craft so I have my thesis is Brett I
13:27
have my craft and my the reason I’m
13:29
doing well in speaking is
13:30
I take my thesis 'as I take my craft
13:32
which sometimes has some nuances that
13:34
are valuable right usually always ahead
13:36
of the market and then I reverse
13:37
engineer the actual audience I reverse
13:41
engineer the audience like what I give a
13:44
lot of thought and speak to the people
13:45
that organize who are you where are you
13:48
in your funnel of life and like what can
13:51
I bring to the most general and how
13:53
quick can I get to QA so that whatever I
13:55
miss in the general we can get to in the
13:58
details I totally agree because it’s
14:00
just a different energy but I feel this
14:02
time versus last time but my big
14:04
question is please you think of like
14:06
levar ball or yes Kim Kardashian any of
14:08
these or even Donald Trump for that
14:10
matter like I can culture yeah like what
14:12
are your thoughts on them and like is
14:14
that the kind of Fame you want is that
14:15
the comment you talked about Fame being
14:16
the biggest arbitrage what are your
14:18
thoughts on those kind of people so
14:20
there’s a really interesting thing that
14:21
I believe in which is until you know
14:23
somebody you don’t know somebody right
14:25
and so like look I mean getting
14:28
political never works but like you know
14:30
Trump’s got his schtick right and the
14:32
like he won on my thesis for the last
14:35
ten years right Kim Kardashian literally
14:38
is like like we are all living in
14:42
reality TV people on reality TV in
14:44
Hollywood then influencers they’re all
14:46
gonna pay because if you’re not abiding
14:49
to what the consumer wants you will
14:50
always lose it doesn’t matter what you
14:52
want on your ivory tower it matters what
14:54
the world is consuming but I don’t be
14:59
very very very frank I don’t think about
15:01
it a whole lot right I know why they’re
15:03
winning
15:04
they were native DJ Khaled is an
15:08
unbelievably important case study in the
15:11
in the last 10 years and the next 10
15:13
years his personality was native to a
15:16
platform at the right time in the right
15:18
moment and he disproportionately changed
15:22
his career on that back Kim Kardashian
15:25
Donald Trump navigated reality TV when
15:28
reality TV was what social media has
15:31
been for last four years somebody here’s
15:33
gonna get inspired and make a voice
15:36
application for their business that will
15:38
be that for when voice is here in two
15:41
years for the next six years from 2000
15:44
22 2026 it’s literally the same game
15:48
over and over Brett so I want what I
15:51
want
15:52
listen Fame and exposure you know like
15:54
it doesn’t change you it exposes who you
15:56
are so I don’t know how you personally
15:59
judge those three and everybody here
16:01
judges those three differently I just
16:03
want to be known for what I am and who I
16:05
am and how I roll
16:06
appreciate that thank you you got it
16:09
very good hey Jamie how are you um I’m
16:14
here with my amazing husband Josh who’s
16:16
like my backbone an amazing business
16:17
partner I’m a little googly talking to
16:20
you because I remember meeting Justin
16:22
Timberlake when I was 14 but you’re like
16:24
my 32 year old Backstreet Boys
16:26
he was an NSYNC oh yeah I loved them all
16:29
but I love you more for the past seven
16:33
years you’ve given me the ability to be
16:34
really authentic I’m in a niche for it’s
16:36
very Club promoting okay nice network
16:38
marketing yep
16:39
so I basically for the last seven years
16:41
have sold my soul to direct selling
16:43
companies and they made a lot of money
16:44
and have built an incredible following
16:47
of network marketers and direct sellers
16:50
and now that I built a great team that’s
16:53
passive and I serve them and I love them
16:55
but I really want to branch out into
16:57
more mainstream impact primarily to
17:00
female entrepreneurs and I want to know
17:03
what’s your recommendation for somebody
17:05
like me who’s had this huge niche they
17:07
all expect me to be the prospector the
17:09
clothes of the lead generator the team
17:11
builder just now to say all right
17:14
imagine if we had coffee I’m gonna give
17:17
you the 90 percent answer because
17:19
there’s 10 percent that’s too personal I
17:21
don’t want to do it here you will net
17:24
you have - I have to figure out how
17:26
mainstream you want to be I’ll buy you
17:27
coffee I’m sure
17:31
every day I don’t know how mainstream
17:34
you want to be so like if you want to be
17:36
mainstream like the cover of Forbes and
17:39
like like mainstream like all the way
17:41
mainstream you’ll have to give up
17:43
network marketing yeah completely
17:47
and I have no problem with whatever God
17:50
has for me I just would know I mean
17:52
that’s it’s a stunningly binary answer
17:55
Rach cracked if you know if you want to
17:58
go mainstream you have to give it up
17:59
because it is a danger what’s that
18:02
because of the stigma a hundred percent
18:04
yeah and the my last question the math
18:06
around how many people make money in it
18:07
and how many don’t correct my last
18:10
question is is there any trends that you
18:12
see or platforms or any advice that you
18:14
see with women entrepreneurs primarily
18:16
my age 30s 40s yes so the thing you know
18:20
it’s funny
18:20
Katie right um hey Katie said the most
18:27
important part I’ve become unbelievably
18:29
fascinated and empathetic about the
18:32
difference between men and women you
18:34
know I’m super fascinated by it from a
18:36
business standpoint that’s my lens to
18:38
the world it’s harder to be 100%
18:42
yourself when you’re a woman that a man
18:44
I genuinely believe that because men are
18:46
dick faces right and so the answer to
18:51
your question is to be 100% radically
18:54
transparently you I’m also massively
18:58
empathetic how that’s difficult for
19:00
everybody especially attractive women
19:04
that’s the answer
19:05
thank you got it what’s up man so good
19:12
man so four years ago I was couch
19:14
surfing and living out of my car and I
19:18
sat in a room with Gary and thirteen you
19:20
know they’re 13 other kids and Gary told
19:23
us that this app was going to change our
19:25
lives forever and it did and Gary was
19:29
such a positive change on my life now
19:32
unfortunately they deleted the app what
19:35
away
19:37
yep that’s amazing actually I just
19:42
wanted to make that joke but but I knew
19:46
but but for real question real question
19:48
for you when you run into your failures
19:50
and yes you’re like you’re at your rock
19:51
bottom yes what’s your next move because
19:53
I’m always trying to reinvent myself yep
19:56
and I’ll do things that work and then
19:59
I’ll do things that don’t you and some
20:01
of the your friends are at the table you
20:02
guys have a big advantage and all of you
20:05
have gone a little bit different with
20:06
that transition of mine and what
20:08
happened on snapchat and Instagram
20:09
things that nature but you have
20:11
something very special first of all
20:12
you’ve talent right second of all you’ve
20:15
once tasted what it’s like to buy
20:17
beachfront property in Malibu no I live
20:20
in apartments though aka you knew what
20:25
it meant to your career by being one of
20:26
the first 40 people that mattered on a
20:28
platform that became fresh right yeah
20:30
instead of trying to what what you and
20:33
others that have by the way you know why
20:35
I wish you could see the goosebumps I
20:36
have right now it happened to me I won
20:38
Twitter yeah and then you know I then I
20:42
wasn’t at the top of stuff like I was in
20:46
that two thousand six seven and eight
20:47
world
20:48
you know right why do you think the vine
20:50
thing and this is where I’m going with
20:51
this it’s you basically if you choose to
20:53
it’s gonna happen again and let me
20:55
explain why the reason I got you guys
20:57
all together and I flew to LA and met
20:59
with others of you like the reason I did
21:01
that was it was black and white I’m like
21:03
I’ve seen this show before right hell
21:06
yeah you said that you actually said
21:08
that you were like saying this is the
21:09
new YouTube it just was so black in
21:11
November and obviously it took different
21:13
tacks and ones that kind of triples down
21:15
on Instagram had what happened happened
21:17
but you instead of trying to catch up to
21:20
what’s now I give you the recommendation
21:23
that I took myself because I tend to
21:25
only give advice that I’ve actually done
21:26
because it just feels better you got it
21:29
you got it
21:29
either hibernate make do grind through
21:33
and spend all your time looking for that
21:36
next one that is one that you should be
21:38
downloading you you should be down at
21:41
you you should be downloading a top 100
21:44
app in the Apple Store that is social or
21:47
consumer facing every day of your life
21:50
eating an account and producing the
21:52
first piece of content okay I might do
21:55
that awesome you got a better fellow uh
22:00
for trot eleven freshmen here I love it
22:03
a really quick question made a little
22:05
personal you know we have this engine
22:06
all of us in this room have this engine
22:08
we can’t we have a hard time shutting
22:10
off its yeah makes us successful how do
22:12
you how do you balance work and family
22:14
how do you do it
22:16
by first and foremost not adhering to
22:19
the current state of political
22:21
correctness that everybody here is
22:23
deployed on me most of all right and
22:26
second extremism I almost took the whole
22:29
entire month of August off like I go all
22:32
in right I go when I’m in this like
22:35
Monday through Friday I do not see my
22:37
kids pretty much at all 39 weeks of the
22:42
52 weeks in a year just what it is and
22:44
then on weekends and you know seven
22:48
weeks eight weeks of vacation a year I’m
22:49
all in the other way that’s how I do it
22:51
for me but that is only uniquely gonna
22:54
work if me and my partner and crime are
22:57
aligned on that strategy audit that
23:00
strategy every day by the way I don’t
23:01
even want to do it anymore
23:02
as now they’re eight and five and not
23:04
five and two they’re just more
23:06
interesting to be around you know so so
23:10
like for example I guarantee you in
23:14
twenty four more months this exact trip
23:17
they’re here and we go to you know we go
23:20
and see the Grand Canyon or something
23:21
you know so like like you know I I’m so
23:26
sad that so many people do certain
23:28
things in parenting because that’s what
23:31
the other parents think they should be
23:32
doing like I don’t know like I just want
23:36
to make a very important statement that
23:38
I implore every pair in this room
23:40
understands everything that is right in
23:43
parenting right now by the common
23:45
standards will not be in twenty years
23:48
you’re gonna be judged one way or the
23:50
other so thanks you got a brother
23:56
Gary over here oh hey hey how are you
24:00
good
24:00
fellow 42 year old I think your mom and
24:02
my mom should hang out bro cuz I think
24:04
similar stuff a mom’s yeah she sounds
24:06
amazing and then uh just want to let you
24:08
know like validation on the sound
24:10
totally true cuz I like literally take a
24:12
shower with you every morning so thanks
24:14
brother dude I just play it I got a
24:16
little shower thing I listen to your
24:17
audio I get it gets me going so thank
24:19
you that visuals I didn’t even think
24:24
about you seeing the visual but not I
24:25
think about yeah that’s good enough away
24:27
thank you so I got two-part question for
24:30
you one is on culture so our our company
24:34
has grown and now we’re we’re doing
24:36
pretty well and I’m you’ve been to like
24:39
nine figures and that’s where we want to
24:40
go right so my first question is okay
24:43
from a culture standpoint when you grow
24:45
rapidly how do you embed the culture to
24:49
make sure that it grows with the right
24:50
people right so we built values
24:52
manifestos ready yeah how do you get
24:57
muscles by doing push-ups you do it
25:01
consistently every day I spend an
25:04
ungodly amount of my time on HR like now
25:08
I have 800 employees the biggest thing
25:11
I’m working on for 2018 so I have an
25:13
open-door policy which is not working
25:15
for me
25:16
it’s real open-door like the key big
25:18
thing for my two admins and assistants
25:20
is when an employee asked they get
25:22
booked whoever first day nine years done
25:25
not working they think I’m fancy and
25:28
garyvee they’re scared nobody wants to
25:30
really talk to their CEO so next year
25:33
I’m gonna mandate that I see every one
25:36
of my employees every six months for 15
25:38
minutes which is gonna eat up big
25:40
amounts of time culture is the only
25:43
thing you trade on so you’re gonna see
25:45
all eight hundred employees 15 minutes
25:47
yes twice a year okay so literally a
25:51
NICU now wanna daunting when I do the
25:54
one-on-one time it always works but I’m
25:56
just thinking now from scale at
25:57
standpoint like how the heck scaling the
25:59
unscalable is how you build long term
26:02
wealth good that’s a good one thanks
26:06
brother
26:08
any I didn’t get up here from now we
26:11
know why you get paid to stand up second
26:14
my second question was okay as you grow
26:16
obviously have things you get you’ve got
26:18
haters right I’m sure that people don’t
26:20
like you and whatever sure so I always
26:22
focus on the mission and the vision and
26:24
people that we’re helping right but when
26:26
you get like certain people I mean still
26:27
affects like me like so how do you
26:30
overcome that so you can keep growing
26:32
empathy for them yes and like just with
26:36
their life circumstances or sure if a
26:39
human being can generate hate they’re
26:42
not in a good place
26:43
okay so what do you do mentally and
26:47
mindset to just keep going I deployed
26:50
gratitude that oh not them okay God
26:55
thanks man thank you hey man so I
27:02
started on - all doing like yeah and now
27:07
I do it on Instagram and I grew a large
27:09
following on their various branches yeah
27:12
and it’s still growing a lot but I want
27:15
to be ahead as you saying I know I have
27:17
a lot of meetings about VR yes and
27:19
creating content with NVR I’m a very
27:22
anti consumer VR guy in the in the
27:26
timing that I like so everything for me
27:29
is 24 36 months yeah right I just don’t
27:32
know how many people are consuming at
27:35
the scale that you would be giving up
27:37
opportunity costs in other places in 36
27:41
months of ER until I see even one person
27:45
consistently consuming VR like an hour a
27:49
week like if I can find one human who’s
27:51
not a really weird nerd who spends one
27:55
hour right so I think the reason you’re
27:57
feeling that is in your in the LA bubble
28:00
everybody’s pumping a ton of money from
28:02
venture capital into VR and it’s
28:04
literally I don’t like I mean the thing
28:06
you should study is what happened to the
28:08
web in 99 2000 the whole you’ve probably
28:12
seen a pets calm all these companies
28:14
were worth or trillion that’s what I
28:16
feel about VR it’s coming
28:17
Amazon’s coming right eBay
28:20
coming but I think for you and knowing
28:22
the arbitrage that you can trade on
28:24
I don’t believe like if I was talking to
28:26
you every week I’d be like that’s not a
28:27
good place to be spending your energy
28:28
that’s my intuition yeah I do think
28:31
voice is incredible and then I think for
28:33
you specifically cuz I know enough from
28:35
afar we don’t know each other super well
28:37
but I know a lot from afar you might
28:39
want to think about what you want to put
28:41
that energy into what bucket that’s why
28:43
it’s good that you’re here right what I
28:45
do think these guys do that sales and
28:49
quant like or if it’s you know a brand
28:52
or an event or you’re gonna be able to
28:54
push that energy towards something you
28:57
need to take a step back and get
28:59
thoughtful with yourself on like what
29:01
other interests you have or you know
29:03
that that wouldn’t come natural as the
29:05
first thing you would think that like
29:06
the five or six things you think of
29:07
health and wellness and lifestyle it’s
29:09
interesting it’s probably something
29:10
subtle putting your energy into building
29:13
in that world if you want to really
29:15
double down on entrepreneurship is a
29:17
good idea okay you’re welcome
29:20
all right guys we have time for only
29:21
three more questions so we’ll go miles
29:23
over there and then we have two here and
29:25
that’ll be it Charles get up there will
29:27
do for us stand up I saw your face
29:30
alright hey Gary I’m a big fan of mental
29:36
models and ways that kind of overcome
29:38
challenges yeah and I like understand
29:40
other people’s processes so my question
29:43
to you is what is your number one
29:45
business challenge right now and what is
29:47
your process to come up with that
29:49
solution I’m crippled by opportunity is
29:52
my number one business problem and it’s
29:56
similar to what I gave over there I’m
29:57
I’m just attacking it with blind
29:59
intuition hi every time me and my team
30:03
try to attack it from a quant standpoint
30:05
it’s too foreign it’s moving too fast on
30:08
us and so that’s it man crippled by
30:12
opportunity which is a blessing and a
30:14
half as you can imagine but it’s the
30:16
truth
30:16
you know it’s the truth like do I say
30:19
yes to a second season of plan of the
30:21
apps do I like do I mean the mixer for
30:24
sale it’s like running through my mind
30:25
you know like like there’s just a lot
30:28
there’s a lot going on man I have a lot
30:29
going on right but I mean
30:32
other than intuition I mean I get
30:34
imagine that there’s a bottleneck in
30:35
terms of leverage
30:37
where’s my China yeah I mean intuitions
30:41
the solve for the bottleneck which is
30:43
making decisions and deploying my
30:45
energies against those decisions should
30:47
I leaving everything else on the side
30:49
very cool you know I decided a year ago
30:52
I was raising 150 million dollar fund I
30:54
gave all the money back I lost it was
30:56
the biggest financial loss of my career
30:58
because I hired the staff and I was
31:00
gonna pay the staff with the 2% if you
31:02
know venture of you know the overall
31:04
fund that I was gonna raid out 150
31:06
million dollars on that’s a lot of money
31:07
2% I had a pretty expensive staff I was
31:10
going through the process and I’d raised
31:11
about 80 million dollars and one night
31:13
I’m flying home and I’m like I don’t
31:15
believe in this I don’t want to spend
31:16
this hundred fifty million dollars on
31:17
startups I think there’s too much faith
31:19
in the market I don’t know where to
31:20
deploy it I think I’m gonna lose it and
31:22
I gave it all back right that’s
31:26
intuition thought process understanding
31:28
you know so I’m just doing that every
31:31
day awesome thank you got it no big fan
31:38
Behan but my girlfriend is an even
31:40
bigger fan and I basically couldn’t live
31:42
down the shame of not asking a question
31:44
I love it so I’m a social media manager
31:47
and I would just love to hear about what
31:50
you think is the best campaign you’ve
31:52
ever ran and why do you qualify it that
31:54
way
31:56
sour patch kids candy we made it a
31:59
cultural phenomenon because we gave we
32:01
took all the money from television
32:03
commercials which go figure twelve to
32:05
fifteen year olds don’t watch and we
32:07
gave it to all the people that sit at
32:08
that table or the ones that look like
32:10
that we took in four and a half years
32:13
ago we took Sour Patch Kids marketing
32:15
budget and put into snapchat and
32:17
Instagram when nobody was thinking that
32:18
way and if anybody has a 9 to 17 year
32:22
old in her life they eat sour patch kids
32:25
awesome Thanks so we got it and super
32:27
team to answer the question the reason I
32:29
quantify it that way
32:30
wasn’t there’s been campaigns that we’ve
32:32
done that have made more money have you
32:35
know gotten excuse me made more likes or
32:37
awareness or more views you know he he
32:40
stands up here and goes thanks to
32:42
everybody we have a hundred thousand
32:43
views I already know him enough to know
32:45
yeah and what’s what what’s happening
32:48
with those views you know a lot of
32:50
people in social media they plan vanity
32:52
metrics not sales the sour patch kids is
32:54
the answer because we have had campaigns
32:56
get more of you this Budweiser Derek
32:59
Jeter and Harry kept the stuff we’re
33:00
doing for Budweiser’s in saying we’ve
33:01
really crushed sales we’re changing a
33:03
tough brand in the US but sour patch
33:06
kids became the fastest-growing candy in
33:08
20 years
33:10
thank you so much over here Gary real
33:16
fast
33:16
oh okay noise hey Linds hi so I’m a
33:21
course creator yes I also help
33:24
entrepreneurs teach better so there’s
33:25
these gets better results and a little
33:27
bit at a crossroads I heard you talking
33:30
about
33:33
being in a space that’s a little over
33:36
seven right and so of course creation is
33:38
a little that right of course I see
33:40
though the chance to make better
33:42
teachers to make their products better
33:44
good that’s one thing good and I think I
33:47
could do really well they’re great but
33:49
I’m also around the opportunity of I’m a
33:52
past tenured track professor and I left
33:55
academia okay and as I was leaving
33:57
fellow professors were like you figured
34:00
it out like go I also feel a calling to
34:04
help professors kind of do what I do you
34:07
should definitely do that so that scares
34:08
the no no I’ve great news but this is
34:11
easier like to help people entrepreneurs
34:13
it’s so easy okay
34:14
new Linds I know but this is back to
34:19
that Kevin quite like it like you got to
34:20
decide what you like by the way I have a
34:22
crazy thing to tell you based on
34:24
something I’ve been looking at please
34:25
tell me the professors are about to
34:27
become easier I know cuz they’re all
34:28
about to go out of business
34:29
there no it’s a thinking yes but
34:32
guess what this is the thing I wrote
34:34
about in crushing I said all these
34:35
newspapers and magazines are in deep
34:37
it’s that the writers are gonna be
34:39
better not worse they think that I mean
34:41
these professors are about to get the
34:43
money they deserve yes and then there’s
34:45
Lindsay had peatlands yeah for 36 months
34:48
leave money on the table that was easy
34:49
from the entrepreneurs that are never
34:50
gonna make it and go help what vets move
34:53
start I mean your first move is to build
34:55
the business structure like what’s the
34:57
business that you
34:58
do do you want to be TED conferences do
35:00
you want to be a course do you want to
35:02
teach one on one do you want to sell a
35:04
product I mean what you need to decide
35:06
what I want to help them plan an exit
35:08
strategy and to realize that there’s
35:10
actually money that there’s a lot of
35:11
professors that could probably make
35:12
courses really good that’s wrong to do
35:14
yeah okay so charge like charge them
35:17
money for your knowledge if that’s what
35:18
you want to do okay and you know you can
35:20
put that in seven different buckets yeah
35:22
right I’m telling you right now you’re
35:26
walking right into the one of what is
35:27
going to be an enormous ly large space
35:29
and the fact that you were one of them
35:31
do you know how much I kill with small
35:33
businesses yeah not because it’s funny
35:36
and haha it’s cuz I was one of them yeah
35:39
thank you you’re welcome hey Gary I’m
35:44
Kailyn Thank You Lee this is crazy to
35:46
like literally be face-to-face to see
35:48
right now saying thank you so much for
35:50
answering my question um one of the
35:52
reasons that I love you so much and love
35:54
following you so much is I really
35:55
resonate with the whole
35:56
chip-on-the-shoulder thing yeah that’s
35:59
that’s what drives everything that I do
36:01
I grew up super poor at least standing
36:04
here with all these people right now is
36:06
just insanely surreal right and you want
36:09
to kill them right I don’t want to kill
36:11
them I want to like work with you and I
36:13
just hit me up please
36:15
but this thing that’s happened is I’m I
36:18
feel like an entrepreneur on accident
36:20
honestly okay and the thing that I love
36:22
to do is is the business that I do
36:24
that’s making you money but recently
36:25
I’ve started being like way more
36:26
vulnerable about the whole
36:28
chip-on-the-shoulder thing and like and
36:31
telling my story and that’s resonating
36:33
with a lot of people but that’s hard
36:35
like I hate doing that because I’m very
36:38
introverted I don’t like being out there
36:42
that much but that’s what seems to be
36:44
making the biggest impact I bruise
36:46
what’s binary either you do more of it
36:49
and you get used to it and like
36:51
everything in life once you get used to
36:53
it it just becomes your norm and you
36:55
didn’t realize it now you may never be
36:57
the most extroverted but you just expect
36:59
it everybody here can be a better singer
37:01
dancer and basketball player they may
37:03
not become LeBron but if you do it every
37:05
day you get better you keep putting
37:07
yourself out there every day you’ll get
37:09
better so you can either choose to
37:11
that or you could say I don’t like it
37:13
I’ll leave the money on the table
37:15
because I love the privacy in the
37:17
private life and not having to engage
37:18
and you do that it’s your choice
37:20
you’re in charge are you an advocate for
37:24
doing like what’s harder though I’m
37:26
happy I’m an advocate I’m doing undoing
37:28
what you want to do not because I said
37:31
so or your friend said so it’s I’m an
37:34
advocate of you doing what you want to
37:36
be doing but I always encourage to taste
37:38
more cuz it works anyway people here do
37:43
know me people here hate oysters but
37:45
I’ve never had one I think about that
37:50
every day that’s I think about business
37:53
like you’ve made a judgment on something
37:57
yet you’ve never done it so um you know
38:01
you know what I’m gonna say
38:02
you know you’ve like consumed it the fat
38:05
I mean I already know you’re gonna do
38:07
more of it because you’ve already done
38:09
the hardest part which is you’ve done it
38:11
you’re now a foregone conclusion to me
38:13
KP you’re just gonna keep doing it you
38:17
know that’s what you’re gonna do okay
38:19
you’re just looking for me to give you a
38:21
little more juice to do it a little bit
38:22
more and a little bit more in a little
38:23
bit more which is amazing and I’m
38:24
thrilled to do it cuz it’s free here you
38:26
go go thank you you’re welcome
38:28
just really quickly is there anything
38:29
that is hard for you like I know that
38:31
like no like your mindset the way that
38:35
you think about things you’re like I am
38:36
confident I can do this but like is yes
38:37
it hard yes get up in the morning
38:39
sometimes no if anything no part it’s at
38:42
all spelling is impossible
38:45
I can’t read for if I was reading from a
38:49
teleprompter right now I would crumble
38:50
and be out of here can’t read for like
38:54
you know fencing probably hard oh I’m
39:00
really way below average and swimming
39:02
poor swimmer like always think like I’ll
39:04
be super pissed if I like that’s if I
39:06
die because we get like somebody hits a
39:09
and I first have to swim further and
39:11
everybody in like like you know you know
39:17
why you ask that question
39:19
validation no it’s thick because what
39:22
know why you asked me of that question
39:23
validation the first part the second
39:25
part you’re asking me that
39:27
as somebody who knows a lot about me
39:29
because I don’t spend any time on it
39:31
right we all suck it so like I don’t
39:37
care how you judge mine you got to so
39:39
because I don’t care about that
39:41
I’m the only reason people spend time on
39:43
their weaknesses is it cuz it’s
39:45
everybody else’s opinion on it that
39:47
they’re trying to avoid I don’t care
39:49
about your opinion about my weakness cuz
39:50
I know you’ve got them too so let’s just
39:52
move on thank you so much can I get a
39:55
photo with you and you’re done
39:57
yes thank you hey Charles hey Gary if
40:01
you ever I swim a lot so if I’m 37 so
40:10
I’m not you know where you are at age
40:12
wise but you know I’ve been lucky a few
40:13
times in life and you know I’ve done
40:16
well and done that so well and
40:18
everything and I have done well I guess
40:20
my question is you know it’s always the
40:22
concept of the encore right you know
40:24
when my one company you know I’ve had
40:26
eight digit companies before and now I’m
40:28
logic another one and I guess it’s like
40:30
how do you get into it make bets on it
40:34
but feel accomplished if you don’t outdo
40:39
your last time because I don’t I do not
40:41
even remotely think that the financial
40:44
part is the way I score it mm-hmm
40:47
you know what I mean I mean that’s
40:49
really simple like out doing the last
40:51
one is you know even the way you
40:54
position listen to your words you’re
40:55
positioning it like if you’re putting
40:57
pressure on
40:58
I need a Niner right mm-hmm then you’re
41:02
then you’re probably gonna specially you
41:04
know it’s funny about positioning a
41:05
Niner when you’ve had an eider it’s hard
41:08
to get going that’s the that’s probably
41:10
the channel I know exactly what’s going
41:12
on with you Charles yeah and so that’s
41:14
why I’m asking you are you doing the
41:16
ambition of a 9 or 10 or cuz you see the
41:19
white space and you’re gonna strike like
41:21
a Cobra or is it cuz you really just
41:24
want to do it so let me give me an
41:27
example what I’ve been doing for the
41:28
last seven years I don’t love it
41:32
client services like having a 32 year
41:35
old brand manager from the University of
41:36
Chicago telling me what she should do
41:38
with Captain Crunch when she can’t sell
41:40
I’m actually from the USA so great yeah
41:43
so like not fun for me yeah but I know
41:46
why I’m doing it I decided at 35 36 that
41:50
I was gonna spend 10 years of my prime
41:52
as a businessperson building a Death
41:55
Star of communication by eating and
41:58
building a very big business and then I
42:01
was gonna point that deathstar the
42:02
Vayner X machine against the Crohn’s and
42:06
Colitis foundation cuz my brother has it
42:08
and I want to cure it some business that
42:11
somebody comes along that didn’t know
42:13
how to run it so I bought it for a
42:14
million and then I can get it to a
42:15
hundred but I I realized six seven years
42:18
ago
42:18
I now know who I am let me build the
42:21
biggest infrastructure in the world
42:23
around it and then whether it’s to help
42:25
you know hurricane victims or sell
42:28
sneakers I’m gonna be able to point this
42:30
thing so for me I don’t look at my ebody
42:35
I don’t care how much we’re growing I’ve
42:37
made a 20-year decision that I’m in the
42:39
process of and I’m gonna execute against
42:41
that and the numbers and dollars are
42:43
just not the way I score if you’ve been
42:45
lucky enough to have a success you’ve
42:47
had and you’re this young I would take a
42:49
big step back and try to figure out you
42:51
know what is like the most fun or the
42:53
most macro thesis you can come up with
42:55
great thanks you’re welcome guys thank
43:00
you for having me
43:02
she’s fun thank you
43:07
would you like to see behind the scenes
43:09
of what we’re actually doing each day to
43:11
grow our company if so then go subscribe
43:13
to our free behind the scenes reality TV
43:15
show at WWF uh no hacker TV

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