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YouTube Transcript: English (auto-generated)
00:01
What’s up everybody, it’s Russell Brunson
00:02
and welcome back to the Marketing Secrets podcast.
00:04
I hope that yesterday you had a good time
00:06
hanging out with Gary Vee.
00:08
So just puts perspective, his speaker fees
00:11
to come to something like this is about a hundred grand.
00:13
And you guys had a chance to hear it here, for free.
00:16
So what’s that mean?
00:18
Number one, it means that this podcast is awesome.
00:21
Do you agree?
00:21
Do you agree?
00:23
If you guys agree and you concur,
00:24
then I ask you just one little favor.
00:25
Tell other people about it.
00:27
If you’ve got an email list, tell 'em.
00:28
If you post on Facebook, let people know.
00:29
Like I spent a hundred grand to give you two podcasts
00:31
and you get him for free because I love you
00:33
and I care about you and I want you to be successful.
00:34
So, I hope you get something good out of it.
00:36
Again, every time I hear Gary speak I get more
00:37
pumped up and motivated and excited.
00:40
I don’t know if he ever gives the tangibles like
00:42
‘here’s the steps to do’, but that’s my role.
00:44
That’s what I do for you guys.
00:45
So I’ll give you the tangible,
00:46
here’s the process, and Gary will get you pumped up.
00:48
So I hope that’s okay.
00:49
With that said we’re going to jump in
00:51
to part two of his presentation.
00:53
Once again we’ve edited out as much profanity
00:56
as possible to make this PG, maybe PG-13.
01:00
So that my podcast can stay clean for all the kids
01:02
and the people like me who like to listen to clean things.
01:05
I hope that’s alright.
01:07
Anyway, with that said, you guys enjoy
01:08
part two of the Gary Vee show.
01:10
- Guys, nobody remembers the part where Michael Jordan
01:13
couldn’t get to the finals cause the Pistons were
01:16
beating them every single time.
01:18
- [Male Offscreen] Isaiah Thomas.
01:19
- You know what I mean?
01:20
Guys, let me really unleash you doing more
01:22
(bleep expletive)
01:23
Nobody remembers the losses.
01:27
As long as you have a win.
01:30
- Is there any trends that you see or platforms
01:33
or any advice that you see with women entrepreneurs
01:35
primarily, my age, thirties, forties?
01:38
- Yeah, so the thing, you know it’s funny, Katie, right?
01:42
Hey, hi.
01:43
(crowd laughs)
01:45
Katie said the most important part,
01:47
I’ve become unbelievably fascinated and empathetic
01:50
about the difference between men and women, you know.
01:54
I’m super fascinated by it from a business standpoint.
01:56
That’s my lens to the world.
01:58
It’s harder to be one hundred percent yourself
02:01
when you’re a woman than a man.
02:03
I genuinely believe that because men are dick faces.
02:07
Right?
02:08
And so, the answer to your question is to be
02:12
one hundred percent, radically, transparently you.
02:16
I’m also massively empathetic how that’s difficult
02:19
for everybody, especially attractive women.
02:22
- How do you balance work and family?
02:26
How do you do it?
02:28
- By first and foremost not adhering to the current
02:31
state of political correctness that everybody here
02:33
has deployed on me.
02:35
Most of all, right.
02:37
And second, extremism.
02:40
I almost took the whole entire month of August off.
02:42
Like I go all in, right.
02:45
When I’m in this,
02:47
like Monday through Friday, I do not see
02:48
my kids pretty much at all.
02:51
Thirty nine weeks of the fifty two weeks in the year.
02:54
Just what it is.
02:56
And then on weekends and seven weeks, eight weeks
02:59
of vacation a year I’m all in the other way.
03:02
That’s how I do it.
03:03
For me.
03:04
But that is only uniquely going to work if me
03:06
and my partner in crime are aligned on that strategy,
03:10
audit that strategy every day.
03:11
By the way, I don’t even want to do it anymore.
03:13
As now they are eight and five and not five and two,
03:16
they’re just more interesting to be around.
03:19
You know?
03:20
(crowd laughs)
03:21
So, for example, I guarantee you in 24 more months,
03:26
this exact trip, they’re here and we go to see
03:31
the Grand Canyon or something.
03:36
I’m so sad that so many people do
03:39
certain things in parenting because that’s what
03:42
the other parents think they should be doing.
03:44
Like, I don’t know.
03:47
I just wanna make a very important statement
03:49
that I implore every parent in this room understands.
03:52
Everything that is right in parenting right now,
03:55
by the common standards, will not be in 20 years.
04:00
You’re going to be judged one way or the other.
04:02
- When you grow rapidly, how do you embed the culture
04:06
to make sure that it grows with the right people?
04:09
So we built values, manifestos…
04:10
- Ready?
04:11
Ready?
04:12
How do you get muscles by doing pushups?
04:18
- You do it consistently every day.
04:21
- I spend an ungodly amount of my time on HR.
04:25
Now, I have 800 employees.
04:27
Next year I’m going to mandate that I see every one
04:31
of my employees every month for 15 minutes.
04:33
Which is going to eat up BIG amounts of time.
04:37
- So literally you’ve taken that one one.
04:39
- The math is daunting.
04:40
- When I do the one-on-one time it always works.
04:42
But I’m just thinking now from scale at the same point.
04:45
- Scaling the unscalable is how you build long term wealth.
04:51
- (bleep) dude, that’s a good one.
04:52
- Thanks bro.
04:54
I didn’t get up here for no rooks.
04:57
- Now we know why you get paid to stand up there.
05:00
My second question was, okay, as you grow
05:03
obviously you’ve got haters.
05:05
I’m sure that people don’t like you and whatever.
05:07
- Sure.
05:08
- So I always focus on the mission and the vision
05:10
and the people that we’re helping, right?
05:11
But when you get certain people, I mean it still
05:13
affects me when I…
05:14
- Of course.
05:16
- So, how do you overcome that so you can keep growing?
05:18
- Empathy.
05:20
- For them?
05:21
- Yes.
05:22
- And just for their life circumstances?
05:23
- Sure.
05:25
If a human being can generate hate,
05:27
they’re not in a good place.
05:30
- Okay.
05:31
So what do you do mentally, in mindset,
05:34
to just keep going?
05:36
- I deploy gratitude that I’m not them.
05:38
- I feel like an entrepreneur on accident, honestly.
05:41
And the thing that I love to do is the business
05:44
that I do that’s making me money.
05:45
But recently I’ve started being way more vulnerable
05:47
about the whole chip on the shoulder thing and
05:50
in telling my story.
05:52
And that’s resonating with a lot of people.
05:55
And that is (bleep) hard.
05:56
I hate doing that.
05:58
I’m very introverted.
05:59
I don’t like being out there that much
06:03
but that’s what seems to be making the biggest impact.
06:05
- I have great news.
06:07
That’s binary.
06:09
Either you do more of it and you get used to it,
06:11
and like everything in life, once you get used to it
06:14
it just becomes your norm and you didn’t realize it.
06:16
Now you may never be the most extroverted.
06:19
Everybody here can be a better singer, dancer,
06:22
basketball player.
06:23
They may not become Lebron, but if you do it
06:25
every day, you get better.
06:27
You keep putting yourself out there every day,
06:28
you’ll get better.
06:30
So you can either choose to do that
06:32
or you can say I don’t like it.
06:34
I’ll leave the money on the table
06:35
cause I love the privacy and the private life
06:37
and not having to engage, and you do that.
06:40
It’s your choice.
06:41
You’re in charge.
06:43
- Are you an advocate for doing what’s harder though?
06:46
- I’m an advocate on doing what you want to do.
06:50
Not because I said so or your friend said so.
06:54
I’m an advocate of you doing what you want to be doing.
06:57
But I always encourage to taste more.
07:00
Cause it works.
07:01
Do you know how many people here hate oysters
07:05
but have never had one?
07:07
(audience laughing)
07:09
I think about that (bleep) every day.
07:11
(audience laughing)
07:12
That’s how I think about business.
07:14
Like you’ve made a judgment on something
07:17
yet you’ve never done it.
07:18
I already know you’re going to do more of it
07:20
because you’ve already done the hardest part.
07:21
Which is you’ve done it.
07:22
- Just really quickly.
07:24
Is there anything that is hard for you?
07:25
(Gary laughs)
07:27
Your mindset, the way that you think about things,
07:30
you’re like ‘I am confident and I can do this’.
07:31
But is it hard…
07:32
- Yes, yes.
07:34
- …to get up sometimes in the morning sometimes.
07:35
- No. Nope.
07:37
Spelling is (bleep) impossible.
07:39
(crowd laughing)
07:40
- I can’t read for (bleep).
07:42
If I was reading from a teleprompter right now
07:44
I would crumble and be out of here.
07:47
Can’t read for (bleep).
07:49
Like, you know, fencing, probably is hard.
07:53
(crowd laughing)
07:54
I’m really way below average in swimming.
07:57
Poor swimmer.
07:58
I always think like, (bleep) I’ll be super pissed
08:01
if I die…
08:02
We get (bleep) up,
08:03
and if I have to swim further then everybody.
08:08
Yeah, there’s (bleep).
08:09
You’re asking me that, as somebody who knows a lot
08:11
about me, because I don’t spend any time on it.
08:15
We all suck at (bleep).
08:18
So like I don’t care how you judge mine,
08:21
you’ve got (bleep) too.
08:22
So because I don’t care about that,
08:24
the only reason people spend time on their weaknesses
08:26
is because it’s everybody else’s opinion on it
08:29
that they’re trying to avoid.
08:31
I don’t care about your opinion about my weakness
08:32
cause I know you’ve got them too.
08:34
So let’s just move on.
08:35
(loud, inspiring music)
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