Gary Vee's Social Media Marketing Tactics Revealed (Part1)

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YouTube Transcript: English (auto-generated)

00:00

What’s up everybody?

00:01

This is Russell Brunson.

00:02

Welcome to Marketing Secrets.

00:03

Next up I got some exciting things for you.

00:06

As you know we just got done with our viral video

00:09

launch event, which turned out amazing.

00:11

And our keynote speaker was Gary Vaynerchuck.

00:14

And in his contract he said we are not allowed to stream

00:16

nor share his presentation.

00:19

But then he did the presentation and he messaged me after

00:21

and said 'That was probably one of the best presentations

00:23

‘I’ve ever given’.

00:24

I was like, ‘Sweet man can I promote it on the podcast?’

00:26

And he was like, 'You know what?

00:28

‘Go for it.’

00:29

For all of you, my fans and followers,

00:32

people who listen to me, you know

00:33

that I keep my podcasts nice and clean.

00:34

I don’t swear, curse or anything.

00:36

Gary does a lot.

00:37

So, I had my brother go through

00:38

and beep out all the bad words.

00:40

So hopefully it will still be PG rated

00:42

for all of the kids at home.

00:43

And that’s kinda the game plan.

00:44

So hopefully you enjoy this episode of the podcast.

00:46

Appreciate you all and have fun listening to Gary.

00:49

  • [Audience Member] You said I’m bringing YouTube fire,

00:50

new shows are coming out.

00:51

  • Yep.

00:53

  • And you took the AskGaryVee show to Facebook only.

00:54

  • I did.

00:55

  • So, what are your latest strategies

00:57

and why for both YouTube and Facebook?

00:59

  • I think, you have to make content that is native

01:01

to the platform you put it out on.

01:03

I’ve always thought about that, (beep) wrote a book,

01:05

called Jab, Jab, Jab, Right Hook five years ago on this.

01:08

I wasn’t doing that.

01:10

So, now the AskGaryVee show is on Facebook Watch

01:14

and the DailyVee is on YouTube, when DRock is,

01:18

wherever the (beep), D Rock?

01:20

Hey, you know, now I can say, what’s up, YouTube,

01:23

whereas I couldn’t do that before

01:25

and those little nuances (beep) matter.

01:27

I broke them up mainly because of Facebook Video,

01:30

now that there is Watch, I’m fascinated.

01:32

Any of you watch a show called yet on Facebook Watch,

01:35

just raise your hands, just curious.

01:36

Higher.

01:37

Right, so this intrigues me.

01:39

Everybody here has to watch one.

01:42

Not because, I don’t watch (beep).

01:44

I watched one, the Ball Family,

01:46

because I just wanna see (beep) they doing.

01:50

To me this is the most interesting thing that I’m doing,

01:52

that the good market isn’t.

01:54

You’ve gotta taste everything.

01:56

Because I watched Watch and I watched it

01:59

for kinda four days in a row and looked,

02:01

I understood what (beep) they were doing,

02:03

so I sent them an email, I pitched them a show,

02:06

and they bought it.

02:08

Right?

02:09

So, now we’ll have, kind of anybody

02:12

can put a show on Facebook, right,

02:14

like a page, a Watch Page,

02:16

which everybody should be doing here,

02:18

I’ll have my YouTube show and now I’m gonna have

02:21

a produced by Facebook show that’s gonna get big even more.

02:26

Listen man, I talk and like do and hustle and all this,

02:29

I do so much more than I talk which is (beep) crazy,

02:34

'cos my mouth is always running, but I’m just doing.

02:37

I’m doing, doing, doing, 'cos I’m tasting, I’m tasting.

02:39

I never think, I’m fancy.

02:41

So many people in here, I know you,

02:43

so many people here make it a little bit and get fancy,

02:46

stop doing the (beep) that got them there.

02:50

That’s the minute you’re (beep) dead.

02:51

I’m sure a lot of people here realize,

02:53

who have come into money,

02:55

it’s not as great as advertised for a lot of people.

02:58

Some people love it.

02:59

They like watches and lambos and houses and that (beep) rad.

03:03

Mazel tov.

03:04

(laughter)

03:06

Other people don’t and you start questioning

03:09

what the (beep), right?

03:10

Because when you’ve got nothing and you’re on the come-up

03:13

and you’ve got numbers in your head,

03:14

whether it’s a million or five or three

03:16

or whatever the (beep) it is,

03:17

it’s (beep) empty when you get there for a lot of people.

03:21

And so, you know, I’m just trying to make sure,

03:23

people are being thoughtful.

03:24

I know a lot of you have heard me rant on this,

03:25

I do think entrepreneurship has taken a turn

03:28

towards club promotion, and that’s just dangerous.

03:33

It’s just dangerous for the people that …

03:36

I don’t give a (beep).

03:37

It’s dangerous because people don’t realize

03:40

they need to build the business,

03:42

not a perception that they’re good at business.

03:44

  • I just wanna say thank you for giving me permission

03:48

to pursue my passion and now do what I love every day

03:53

and spend time with my family and make things.

03:57

I’d me remissive if I didn’t say thank you,

04:01

'cos I don’t know if I’ll ever see you.

04:02

If you ever wanna play bubble hockey, I’ll destroy you.

04:05

  • [Gary] Dude.

04:07

(laughter, applause)

04:09

DRock, Are you filming this?

04:10

Where do you live?

04:11

Well, first of all-

04:13

  • I live here, there’s a spot right down the street

04:14

I can take you to play.

04:15

(laughter)

04:17

  • Listen, that’s gonna happen now, I think.

04:18

  • I’m a winner in Boise, Idaho, Gary.

04:20

  • It’s so crazy.

04:21

See, you’re funny, you’re smart.

04:23

You know me, you know that now I’m getting …

04:25

Now I’m blacked out and wanna destroy your face.

04:27

(laughter)

04:29

But the only…

04:30

You know what’s more interesting though?

04:31

You’re (beep) Whalers hat is (beep) me up,

04:33

because I’m like (beep) man,

04:35

he’s got a Hartford Whalers hat.

04:36

This team has been in the league for twenty (beep) years,

04:38

he probably is awesome at bubble hockey.

04:41

(laughter)

04:42

I’m gonna do something, for real,

04:43

based on what you just said.

04:44

I want you to come to VaynerMedia for a day,

04:46

I’ll pay for your flight and the hotel and during…

04:49

(applause)

04:50

And during that day we’ll play bubble hockey

04:54

and we’ll see what’s up.

04:56

(cheering)

04:57

  • How do you choose between

04:58

the thousands of start-up pitches you’re getting

05:00

and which interview to do, which speaking event to do?

05:03

There’s just so much.

05:05

  • 100 percent blind belief in my intuition.

05:09

  • [Audience Member] That’s it?

05:11

(laughter)

05:14

  • 'Cos there, you know this, everyone’s hustling…

05:16

Eventually you’ll lose, right?

05:19

Eventually time, you don’t have enough time

05:20

to do all the opportunity.

05:22

So you’re crippled by opportunity.

05:24

You just have to go that route,

05:26

otherwise you’ll just gonna spend all your time

05:27

thinking about the process of making the best decision.

05:31

And you’re gonna waste being able to do four things

05:34

which would have included the two things

05:35

you been debating for the last (beep) day.

05:37

Everybody’s saying No.

05:39

Everybody’s saying No to (beep).

05:42

'Cos they think they’re being thoughtful or they’re smart.

05:46

You know how many people say No,

05:48

that aren’t even fancy enough to say yes yet?

05:51

So, I just say yes, man, a lot.

05:53

  • How do you see this political correctness

05:55

and what do you do to mitigate that in your company?

05:58

  • (puffs)

06:00

(laughter)

06:01

So, it’s a really good question, Rob,

06:03

and it’s a really tough one.

06:04

Couple of things.

06:05

Number one … said something the other day,

06:07

that finally articulated how I feel about all of it.

06:09

Which is, I sit in front and I’m like (beep).

06:12

People … so there’s only one place in my life,

06:14

where I am not logical or practical:

06:17

American Football.

06:19

(laughter)

06:20

Against all data, I think that the Patriots are cheaters

06:26

and Bill Belichick is a terrible guy

06:28

and even though Tom Brady is like clearly,

06:29

and I’ve literally spent money on investigative journalism,

06:32

he’s the nicest human being ever,

06:34

I still say things like but yeah,

06:36

he left his pregnant wife for Gisele,

06:37

he’s a piece of (beep).

06:39

I will do anything blindly, I’m chemically …

06:44

Even talking right now,

06:46

the chemicals in my body are different.

06:47

I feel it, I hate them so much.

06:49

(laughter)

06:51

I really want Bill Belichick to die.

06:54

(laughter)

06:55

Like …

06:56

I don’t even …

06:57

You know it’s funny.

06:58

I wonder if people think I’m going for …

07:00

I want it.

07:02

(laughter)

07:04

So, cool, we’ve established that, right?

07:06

I’m clearly irrational, over emotional, not logical

07:10

and just the worst version of myself

07:13

in that one narrow place.

07:15

I mean there are people who are fans of me,

07:17

who’ve DM’d or have tweeted that I’m a bad guy.

07:20

I mean, I yell at children at games.

07:22

I’m not joking, you know how people get beer muscles?

07:26

You know that term?

07:27

You drink and you wanna fight?

07:28

I have sports muscles.

07:29

I go to a game and even though everybody

07:31

would probably be able to beat me up, I wanna fight you,

07:34

'cos it feels better than feeling the pain

07:36

of your team beating mine, right?

07:38

(laughter)

07:40

Like a week ago I realized, holy (beep),

07:43

that’s how blindly is now about politics.

07:47

You’re either red or blue

07:48

and you deploy no logic, no rationale.

07:51

You’re blindly emotional,

07:53

you have no idea what the (beep) you’re talking about

07:55

and that’s it.

07:56

We’re about to turn every issue into a political …

07:58

How the (beep) is climate a political …

08:02

What are we doing here?

08:03

(energetic music)

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