Marketing Secrets - Podcast (Russell Brunson - Click Funnels™)
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The past week has been INSANE!
My good friends Dean Graziosi, Tony Robbins and myself just launched a new offer from our joint “Mastermind.com” venture called “The Build Your Brand Challenge”!
I did some high level PRE-TRAINING leading up to the challenge and I focused on what I believe is crucial for success: Transformation and Shift. And one of the biggest transformations and shifts happens when you go from GROWTH to CONTRIBUTION.
What’s up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. This last week has been insanity. Just so you know, you probably saw if you’re on my email list or listened to anything we’re doing, but we launched a new software company with Dean Graziosi and Tony Robbins and the software, you can go see it at Mastermind.com, if you haven’t yet, but it’s a marketplace where people can put in their courses and they can run live masterminds and a whole bunch of other amazing things and really excited, but what’s even more exciting, for you guys as my marketing nerds, is how we marketed this whole process. We did this huge five day challenge, had over 200,000 people registered for it. From that, over 30,000 people signed up for the trial of the software. Now put that in perspective, click funnels after the first year of me grinding out click funnels, we had 10,000 members.
So, 30,000 signed up during the trial or during the prelaunch week. I have no idea how many are going to stick and things like that, but I would say this is definitely… I’d be shocked if this is not the fastest growing software company in the history of all time. So, it’s exciting. Now, one thing is that during this launch, before the live training actually started, Dean and I went back and forth and did some pre-training. I helped prepare and get people ready for the challenge and I did two pre-training sessions and I thought they were really good. Whether or not you’re in the challenge or not, I think they’re really good and so, I wanted to share them with you over the next two episodes. So, you can get a sneak peek about some of the pre-training stuff that hopefully it’ll help you with some of your mind saying you prepared for the journey that you’re on as well.
So, that said the next two episodes are going to be from my pre-training and this first one is titled The Shift From Growth To Contribution and you’ve probably heard me talk about this in the past. I talk about it a lot in the Expert Secrets book, but I thought… Anyway, I’m just excited to share this with you because I think a lot of you guys it’s going to be the thing that helps you to want to get off the sidelines and get into the game. So, that said, we’ll queue up the theme song, and when we come back you will have a chance to hear my first pre-training from the Build Your Brand Challenge.
What’s up everybody? I think we’re officially live now. Hopefully this is all working. I’ve never done it this direction before, but I’m excited to hang out with you guys today and I wanted to jump on really quick and do another pre-training. Dean started off yesterday with our very first pre-training here inside of the Build Your Brand Challenge and today I want to get you guys even more excited, if that’s possible. I’m not sure if it is or not.
I know I’m super fired up for what’s going to be happening for you guys over the next week or so. We have been killing ourselves preparing for this moment to give you guys the transformation and the shift that I know you want and I think it’s going to be something that’s really special and so, I just wanted to jump in here today and get you guys more fired up and give you guys just a vision of what to prepare for and how to get ready. I think when you guys have a chance to start on Monday, it’s going to be insane. So, hopefully you are prepared and you got the time blocked off and the energy you’re going to need because it’s going to be a lot of fun.
So with that said, how many of you guys are pumped to be here? How many of you guys are excited to be in this group? Seriously, this is the group. This is growing faster than anything I’ve ever been involved with. Yesterday, we had over 26,000 people register for the challenge. Today, it’s noon my time and we’re already 10,000 people registered today. This is growing so fast and it’s exciting. So first off, if you haven’t invited your friends yet, invite people you love. Do this with them, okay? I don’t know about you, but the first time I did a weight loss challenge, I tried it by myself and I gave up after 30 seconds, right? Then I invited my wife and my friends into it and then we lasted and it was amazing. So, make sure to invite your friends, invite family members, invite business partners, other people who want to do this kind of thing too. Bring them in the challenge with you. Participate. I promise you if you have other people doing this with you, you’re going to love it even more than just doing it by yourself. So, that’s number one.
Number two, this is what I want to talk about today. Dean said, “You can talk about anything you want Russ. What’s the biggest thing you can give people?” And I think as I was thinking about this, I was like hey, I know that a lot of you who are here today, you’ve come off of Tony’s list. You’ve come off of Dean’s list. You’ve come off of my list and my guess is if you are here today, then you probably like personal development, right? You like growth. You like trying to figure things out, you like studying and learning and you’re obsessed with it, right? Let me know if I’m in the right group. How many of you guys are obsessed with personal development and growth and trying to figure out how to get yourself to the next level and the next tier?
If that’s you in the comments down below, I want to know. There they are. I can see you in the comments now. Okay. So, that’s you guys. Let me know if that’s the kind of person you are. My guess is you are, otherwise you wouldn’t be here. I know that’s the kind of person I am, okay? I know when the very first time I went to a Tony Robbins event, I was there because I wanted more in my life. I wanted to figure out how to have a better marriage, how to have more happiness, all these things, right? And I was looking for ways that I could personally grow, okay? And how many of you guys have felt that or you’re in that stage right now of growth where you’re like, “I need to grow,” and you’re studying and learning and you’re listening to podcasts and watching videos and doing all the things because you’re just loving this growth phase of your life?
How many of you guys are in that phase right now? All right. We’ve got a lot of… All right. We’ve got you guys who are in the growth phase. So, I want to talk about this because there’s a time in all of our lives that we go through growth, right? And you keep growing and growing and growing, but eventually the next tier of growth doesn’t happen through you just growing more, right? From listening to the podcasts, from reading another book, the next phase of your own personal growth is when you start shifting from growth to contribution, okay? And so, some of you guys are thinking, “What are you talking about?” So, it’s shifting from growth to contribution. So, contribution isn’t where… Growth, as powerful as growth is, growth is about you, right? It’s about you figuring things out.
Contribution is about you helping other people and when you help other people, the most amazing, fascinating thing happens, is you start growing at a faster and higher tier, right? And business, I believe, in building your own brand and all the things you’re going to be learning about is the next tier of that. That is the greatest contribution you can give is taking these things, taking all the growth, all the things you’ve been given, all these gifts and shifting it to now how can I use these things to help change the lives of other people? And when you do that, that’s called contribution. So, I’m going to show you guys some stories to illustrate how this has happened in my own personal life and it’s probably going to be a reflection of how it either has happened in your life in the past or it’s going to be a glimpse of what’s going to be happening to you guys as you go through this challenge, which is really cool because my goal for you is I want figure out how can I get you guys off the sidelines?
How can I get you to not just keep growing and making yourselves better, but how do we shift to start transitioning, to start serving more people, okay? That’s how we’re going to change the world as business owners, as entrepreneurs, as people who care, okay? And so, the very first time I ever got this. So, anyone who knows my story, I was a wrestler growing up, right? It was my thing. It’s all I cared about. It’s all I thought about. I wanted to be the best wrestler in the world and so for me, that’s all I did. In high school, I was obsessed. I would wrestle every morning. I’d wrestle every night, before school, after school, during school, I’d sneak away and go wrestle, as much as I could wrestle. I would go to camps. I’d read books. I watched videos and it was all about growth, right?
And during my high school career, I became really good at wrestling. In fact, all through high school I was a state champion. I was the high school all American. I took second place in the nation and all these things, right? But for me, that was my time of growth. I was just learning, absorbing everything. Every coach I could find, every person I met, every single match I would watch, I’d study. What are they doing, why they were doing? And it was a growth phase in my life, okay? I got done with high school and I was lucky enough to get some scholarship offers to colleges and the summer before I went to college, I remember one of my wrestling coaches said, “Hey, I’m doing this wrestling camp. Would you like to come and help coach?” And I was like, “Well, I never actually coached before.” I’m a wrestler and I’d been to the camp before as a student, I’d never gone as a coach and I was like, “Ah, I don’t really know.”
It was my last summer after high school. I’m going to hang out with my girlfriend at the time and things like that and I remember my coach was like, “I’ll pay $200 for the week,” and I was like, “I’m in,” because I had no money. I was like, “200 bucks is insane!” So, I went to this wrestling camp and it was the first time that I had been given the reigns of hey, no longer are you here to learn. You’re here to help these kids. Here’s the kids that you’re in charge of helping and I remember I was nervous and I was like, “Ah, I know these things, but I never taught them before. I never shared them. I never helped other people with them. I know they work for me, but will they work for these people?”
And I remember one of the moves I’m really good at, the move called the cheap tilt, and at the wrestling camp there’s 300 kids there and the coach is like, “Hey Russell, I want you to teach your best move to all these guys,” and so, I calm down the kids and I try to teach them. Here’s how you do cheap tilt and I showed them how to do the move. I said, “Okay, go practice it,” and I thought oh, they’d understand it. I remember the kids going out and they start trying to do it and none of them were even close to getting it right. They were horrible and I was just like, “What in the world?”
I’m like, “No. Come back in. Come back inside.” All the kids come back in. I’m like, “No, you did it wrong. This is how you do it.” I showed them again. I said, “Okay, go try it again.” They all went out there and none of them could figure it out and I had this shift. I was like okay, they’re not getting it. This seems so simple. How are they not able to figure this out? And so, I had them come back in and said, “Okay, what am I doing and why am I doing it?” And I started noticing okay, the reason why this is working is because this is how my hips are structured and this is where I’m holding his arm and I started looking at the things, I started breaking it down and I started coaching the kids through it and I started showing them.
I’m like, “Okay, the reason why this works is because this is how you’re hip,” and I started showing them all the little intricacies and as I started showing them that, I was like, “Oh my gosh, I had no idea that that’s why this worked,” and I started thinking about my own personal life, my own personal growth. The reason why I lost this match, I didn’t accomplish this is because of these little things I hadn’t noticed before and as I started coaching kids and started showing them and started contributing to the help of other people, I became a better wrestler, okay? It was this transition from me trying to learn everything to me trying to teach people and trying to show people and trying to contribute to others that I got the next level of growth, okay? And same thing happened to my business for years.
I was going out there selling products, selling services. I was having success and eventually I hit the ceiling where I couldn’t grow any more. I didn’t know why and I thought my growth ceiling, I’ve hit it. I need to shift to contribution and that’s how I started helping other entrepreneurs, other business owners and showing them what I was doing and as I taught them things, I started understanding why things worked and why things didn’t work and it helped me get to the next tier of growth, okay? So, for all of us who are obsessed with growth, the good news is you’re going to continue to grow, okay? But the better news is that your level of growth will first be first, getting something new, it gets really fast and then you start hitting the ceiling of growth, right? Now, when you start hitting that ceiling, you’re like, “I’m looking for more. I want more. I know there’s the next level.”
The next level is contribution. It’s you shifting from being on the sidelines and growing to you getting out on the field and coaching other people and helping them and helping them through that process, okay? And that’s why I’m so excited about this Build Your Brand Challenge is my goal and Tony’s and Dean’s is to help all of you guys who have been in this personal development space, who have been growing, how do we take the stuff? You’ve become someone amazing. How do we help you to contribute? How do we shift that from growth to contribution? And you do that by building your brand, by creating a business, by sharing these gifts that you’ve been given, okay? That’s what we’re going to be talking about, which is so exciting. How many of you guys are freaking out about this?
Okay. Now, I’m sure there’s two sides, okay? Hey, half of you guys are probably here and you’re like, “Yes. I’m ready to change the world. I’ve got these gifts, these talents, these things that I’ve learned. I know that I can change somebody’s life with these things. I want to go and do it,” right? And you’re looking forward to that. You’re so excited, right? How many of you guys are in that phase where you’re just freaking out. You can’t wait til Monday. You want to start running today, okay? Now, the other side. How many of you guys are on the other side and you’re like, “Whoa, I don’t know if I’m ready. I am still growing. I’m not ready. I’m not prepared,” and you’re on that side? Okay and you’re like, “Ah, I’m not ready yet?” So, let me know. There’s two sides.
How many of you guys are like, “I’m pumped?” How many of you guys are like, “I’m freaked out?” I want to know which side, okay? If you’re pumped, comment, “I’m pumped.” If you’re freaked out, comment, “I’m freaked out,” and if you’re both, be like, “I am a little bit of both Russell,” okay? Because I want to see both. I know that all of us come here at different phases of our life, okay? All right. We’ve got people who are pumped. People who are excited, people who are nervous. Okay. So, I want to share one last story with you guys for those who are on the nervous idea of, “Oh my gosh, this is scary,” okay? And I get that because I was the same way. I remember when I first got started in my first business, my first journey like the one we’re about to take you on, I was the same thing.
I don’t know if I’m good enough. There’s people that are smarter than me. There’s people that are better than me. There’s people that have done this longer. I’m not ready and I remember thinking out loud in my head, “As soon as I’ve done this, then I will go and I’ll start helping people,” right? And what’s funny about it is now I’ve been doing this for 18 years. Tony and Dean have been doing it for 100 years each. I still, at this point in my career, don’t feel like I’m ready, okay? So, hopefully that gives some of you guys hope, but I know that I was like, "Man, if I don’t start today… There’s people I can serve today, right? And maybe I don’t feel like I’m the best in the world. I’m not Tony Robbins yet. I’m not the next tier.
That’s okay. I’ve started on this journey and I’m a few steps ahead of people behind me and I can look back and I can grab their hands and I can help them. I can pull them to where I’m already at, okay? I don’t know all the answers. I don’t know exactly where I’m going, but I do know how I got to here and I can look backwards and I can grab people’s hands and help them, okay? There’s a book, well there’s a movie. How many of you guys have seen the movie Catch Me If You Can? Okay. Leonardo DiCaprio’s in it. It’s a really fun movie about this guy named Frank Abignull, Abignull, I think is how you say his name and he was a forger, a criminal. He did all sorts of things, right? And the movie’s really funny. It shows all these different things where he’s an airline pilot and he’s a doctor and he just shows up and he acts like he knows what he’s doing and people just let him do stuff.
Now in the movie, this part didn’t make it in the movie, but if you read the book, Catch Me If You Can, the book, there’s a chapter in there where he talks about how during his life of tricking people and things like that, he actually went to Brigham Young University and he walked into class. He sat down in class and there was no teacher. He said, “I’m just going to teach this class,” and it was an advanced sociology class. So, he got up in front of it, opened the book and started teaching advanced sociology and he taught it for an entire semester, right? And he didn’t know it. He just showed up and he started teaching it and later when the feds actually caught him and arrested him and they were doing all the interrogations, they asked him this question, they said, “How in the world did you teach an entire semester of advanced sociology? You were just a kid,” and he said something that was so profound.
He said, “All I had to do is every night I’d go ahead and I’d read the book and as long as I stayed one chapter ahead, I was able to lead all these students where they needed to go,” okay? And so, that’s the key. You guys have been doing this for a while. You’ve been going through this growth phase where you’re learning, you’re growing, you’re becoming better at whatever your skill is, whatever your craft is, right? Everyone is different. Some of you guys, it’s weight loss, some of you guys it’s fitness, some of you guys it’s business. I mean, you guys, whatever it is, right? For me, it’s this thing called funnels, which most of you don’t even know what that is yet, but that was my thing that I became obsessed with and I started growing and growing and growing, right?
And even though you may not be the best in the world or where you think you want to be or whatever, as long as you’re a chapter head, you can go back and start helping people and start sharing them and start taking them on this journey with you, okay? And so, I want you to remember that. You’ve been on the sidelines learning these things and you become somebody amazing. Otherwise you wouldn’t be here, right?
There’s a reason why you’re here. You felt that tug, you felt that pull. That’s why you registered. You’re like, “Yes, I want to be part of this. I want to create my own brand. I want to do these things.” So, you’ve been doing this. You’re already two or three steps ahead of so many people that you can serve. So many people’s lives you can change and so, I’m excited and Tony and Dean, I think we’re so excited to give you guys the tools now to look back and say, “Okay, I may not be where I want to be yet, but I’m a few steps forward from these people and I can serve them. I can change their life,” okay?
I can give them some of the gifts that I’ve been given and when you do that, this is what’s amazing, okay? This is where you start shifting, where you’ve been in a phase of your life, you’ve been growing, growing, growing and you’re going to shift to contribution. You’re going to look backwards and say, “Oh my gosh, these are the people I can help,” and you’re going to start pulling them along and start giving them the gifts and the tools and the things that you’ve been learning and their life’s going to get transformed and as you do that, as you make that shift from growth to contribution, that’s where you’re going to have the next phase of your growth.
A phase that is unequal to what you’ve experienced from your own personal growth. I’ve gotten 100 times more growth from contribution than ever have from growth alone, okay? So, if you’ve been like, “Man, I’ve been on fire, I’ve learned so much in my life. I’ve grown so much,” you have just scratched the surface, okay? We’re going to be taking you through a process from growth to contribution and in this journey, you’re going to get 100 times more growth than you’ve ever experienced so far in your life and it’s not going to make sense at first. It’s not going to be like, “Oh, sure. Russ, I don’t believe that,” but I promise you when you experience it and there’s nothing better than when you have a chance to look back and you help pull somebody and you give them the transformation.
Your own transformations are amazing. I remember them. The feeling you get and like, “Oh, I had this transformation.” Whatever your thing is, right? You had this transformation that changed your life and it was amazing. It feels so good. Now imagine that times 100. When you look back and you give that same transformation to somebody else, it’s always better every single time and so, that’s what we’re excited to give you guys. That’s what building your brand and building a business and all the things are about, is taking this growth phase that you’ve been having and it’s transitioning it to contribution, okay? So, my goal for you guys is for any of you guys who’ve been doing this for a while, who you’re excited is I want to get you guys off the sidelines and come and play this game of contribution, come and play this game of business, come and participate in it and it’s going to be hard.
It’s going to be scary. It’s going to be fun. It’s going to be all the emotions are going to happen, okay? One of my friends, Steven Larson, said that starting a business is the greatest personal development course you will ever go through. You will learn more about yourself, about the things you’re good at, the things you’re bad at. All these things are going to happen and it’s going to be crazy and it’s going to be scary and it’s going to be so much fun and so, we are excited to take you guys on this ride. I’m excited to be on this ride with you guys to take you through this process. As we were crafting out next week and I was just thinking back about when I got started and the very first time I had a chance to learn some of these things, the very first time I had the aha and the epiphanies and these moments and how transformational it was for me and I am so excited to give you guys some of these aha’s.
So, my goal for you is to show up and to show up at a level you’ve never done before. Show up with excitement and energy and I don’t care if you’re nervous, if you’re afraid, all those things, show up anyway and we’re going to take you through a process and it’s going to be fun. It’s going to be simple. It’s going to be easy. It’s going to be something that I think you guys are going to love and I think that’s what I want to share with you guys today. So, if you’re pumped, a couple of things. Number one, I’m pumped. The Monday is going to be so much fun. I’m going to be going live again before Monday. By Monday, it’s going to be me, Dean and Tony and we are going to… Anyway, I think we’re all going to try to one up each other.
So, I’m going to be bringing my best stuff day number one. So, do not miss it because I don’t want to look dumb in front of Tony Robbins. Completely honest, I’m a little nervous about that. So, I’m going to be trying to up my game higher than I’ve ever done in my past. So, day number one is going to be insane. We’ve got a special guest on day number two that I cannot wait to share with you guys. Her name’s Stacy Martino. If you haven’t met Stacey yet, she’s somebody who literally is in the same journey with you guys. She’s just a few steps ahead of you, okay? Stacy’s someone who, and I’m not going to ruin her, I’m not going to tell her whole story, but she’s someone whose marriage was falling apart and she figured out some frameworks and some tools and some things to save her marriage and after that, she started implementing these things that we’re going to be showing you guys and she’ll be showing you exactly how she’s done it as well and in the last few years, she’s had a chance to save over 10,000 marriages.
People that go through their programs have less than a 1% divorce rate, which is insane considering the country’s is what? 50, 60, 70%. It’s crazy and she’s going to show you guys the same journey and you’re going to learn from her. You’re going to see from her. You’re going to see the shift from growth to contribution, how this personal development she did for her own marriage, how it changed her marriage, changed her life and now, the shifting to contribution, how she saved over 10,000 marriages.
Look at that. How much better does that feel? That is insane. So, you’re going to hear her story on day number two and day number… Oh. The whole week is choreographed and built out in a way that’s going to be transformational for you guys and so, I’m excited for you. Also as you guys saw when you signed up for this, we also have this really cool software platform that’s going to make this even easier for you. In fact, on Monday you’re going to have a chance to go in there and start building things out and that’s not required for you to go through this challenge, but it will make the process so much easier. So, if you haven’t got that yet, make sure you go back and get the trial for the software. That way you can just use it.
It’s free during the challenge. It’ll give you a chance to use it. If you don’t like it at the end, you can cancel it, but it gives you a chance to go in there and start building out the stuff we’re going to be doing together and man, there’s so many fun things. I don’t want to ruin the surprise, but it’s going to be amazing. I’m really excited. So again, how about this? This is your first homework from a growth to contribution standpoint. All of you guys signed up here because you wanted your own personal growth, okay? So, my challenge for you today is who could you invite? Who could you contribute to? Who’s life do you know could use this? Who do you know that’s in a job they hate? Who do you guys know who’s got talent or skills that you know that man, if they took that and turned it into their own personal brand, it could change the lives of tons of people, okay?
This is your job to contribute right now is go invite people to this challenge, bring them in. Like I said, this is the fastest growing thing I’ve ever been part of. I think it was 26,000 people joined yesterday. There was over 10,000 before I went live today. I think we’re going to have hundreds of thousands of people here and so, bring the people you love. Bring the people you care about. Contribute to them, invite them to be part of this. Tell them to come watch this video and get them fired up. It’s going to be so much fun. Anyway, I’m pumped you guys. Are you as excited as I am? Ah! This is going to be so cool. It’s going to be so much fun. Oh, anyway, okay, I don’t want to leave. I’ve got 777 people live with me right now.
The last thing I want to do is leave, but I don’t want to overstay my welcome. So, I appreciate you guys hanging out today. It’s going to be so much fun. I will see you guys again in a day or two. I’ll be jumping back in here with the next phase for pre-training, but hopefully this gives you guys just a vision of what’s possible, what’s happening, where we’re going, how you’re going to able to change the lives of so many people through this process and not only that, it’s going to change your life at a level you never even thought was possible and that’s what’s so exciting. So, if you’re pumped let me know in the comments down below. When I end this video, I’m going to go and read every one of these comments. So, the more you tell me, tell me your story, tell me why you’re excited.
Tell me why you’re afraid. Tell me all those things and I’ll be incorporating as much of those things into the training that I’m doing as possible to help make sure we’re serving you guys at the highest level possible. It’s going to be fun you guys. Thank you again so much for participating in The Build Your Brand Challenge. I cannot wait to help take you guys off the sidelines, get you in the game. Get you changing people’s lives at a level you never knew was even possible. It’s going to be so much fun. There’s no one better on this planet to learn from than Mr. Tony Robbins, Dean and I. We’re pretty cool as well, but we are not Tony, but between all three of us, we are here to help serve you guys and help take your lives, your business and your contribution to the next level.
Thank you guys so much. Appreciate you all and I’ll see you guys as again soon. We’ll see you Monday. Ah! Alright, bye everybody.
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