YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
what do you do with all the money at 13
00:01
years old on trees probably reinvested
00:04
because then you have so much more money
00:06
and serve blowing it all then like
00:07
there’s nothing like I really need like
00:09
I don’t really need a Rolex or a
00:11
Lamborghini that I can’t drive the are
00:24
screws are the only people that can
00:25
actually change his planet so the first
00:29
time I kind of ever saw this person or
00:31
heard of them I started seeing this
00:33
person pop into my and my Facebook feed
00:34
and Instagram in different places
00:36
I saw comments from this person so I
00:37
kind of knew they knew what they were
00:39
talking about but I didn’t know anything
00:40
else about them until a little while
00:41
later and remember I think the first
00:43
time I’ve been Dave and they said dude
00:44
there’s this kid in our funnel hacking
00:46
community he’s like he’s 11 years old
00:48
dude he knows more about funnels than
00:50
then I think anybody else I’ve met and
00:52
I’m like are you serious and then I met
00:53
Kayla Maddox and Caleb’s like dude this
00:55
guy is working with us he’s literally
00:57
like the little mini russell brunson
00:58
like this dude is like you but he’s 11
01:00
and 12 and he’s building funnels that
01:02
guy’s amazing I was like I keep hearing
01:03
about I need to meet him and so I had a
01:05
chance to meet him very first time it
01:06
was right when we first started talking
01:07
about this event and I members pulling
01:09
him aside and he was the very first
01:11
person I asked to speaker I said hey I’m
01:13
thinking I do this is this event with
01:14
kids and families of stuff and if I do
01:16
it would you be willing to speak and he
01:18
said yes so if yes don’t stand up put
01:21
your heads together for NOLA
01:24
[Applause]
01:28
so first off how old are you actually
01:30
people you’ve asked me 13 13 so the same
01:33
age as my Twitter so I sell my kids I
01:35
was like dude you guys are paying for
01:36
your own stuff now Noah’s killing it
01:38
no all right first up I would love to
01:40
hear tell us your backs worried about
01:42
how you kind of got into cuz there
01:43
wasn’t you can just jump into funnels
01:45
right initially what where did it start
01:46
and why did you come on this journey to
01:47
kind of figure some of this stuff out so
01:49
my now friend Caleb Maddox he’s like
01:51
dude you seriously should read dot-com
01:54
secrets like I think he would love
01:56
funnels so I’m like alright I’m gonna
01:57
read it so I picked up the book it turns
01:59
out my dad already had it you just never
02:01
read it so and like supposed to go to
02:06
bed and I like it’s so enticing this
02:08
book and I woke up since like midnight
02:10
and like oh shoot I couldn’t stop
02:12
thinking about all these Falls like I
02:14
had so many ideas first I wanted to do a
02:17
stock image site with funnels and then I
02:21
wanted to I just had so many ideas
02:23
floating through my mind at the time I
02:25
was doing some like web design for
02:28
people because I like I was interested
02:30
in that so I had a couple of those gigs
02:33
I thought I wonder if I can use a funnel
02:35
to sell my web design stuff and but I’m
02:38
like - niche down so I decided to go
02:40
with the political campaign market so I
02:42
went with that market think about how do
02:45
you know about politics I thought all
02:50
right I’ll make I’ll make these websites
02:52
for these politicians don’t love them
02:55
and so the corrupt politicians the good
02:57
ones that you focus on whoever pays the
03:03
bills
03:04
so I’m like political campaigns this is
03:07
the thing I’m gonna hit to come flip
03:09
tomorrow with political campaigns but I
03:11
didn’t want to use clickfunnels at first
03:13
so I said why not I thought it was too
03:17
expensive I’m like looking at all these
03:19
options and eventually I’m like just use
03:22
click funnels so I got the trial I’m
03:24
like oh my gosh this is so much better
03:26
but now he’s ever specific and I like
03:29
started poking around creating a bunch
03:31
of funnels for different stuff dog food
03:33
I think I saw your toilet paper funnel
03:35
so I made a toilet paper funnel that was
03:37
like exactly like it
03:38
it’s like modeling like pixel-by-pixel
03:40
just like getting good in the edit
03:42
I feel like I was sitting down at a
03:44
computer for probably six hours straight
03:46
messing with click formal so you know
03:47
what it could do and from where I would
03:48
just hooked so awesome how did you learn
03:51
all this stuff it was from your books
03:54
the books yeah I think watch like every
03:57
fall hacker TV episode like all of your
03:59
training I studied some over direct
04:01
response marketers like Dan Kennedy etc
04:03
but honestly I at the time I was just
04:05
like this is boring Russell’s interest
04:08
so yeah I’m mainly it was from you
04:11
actually when do you kind of side like
04:13
I’m gonna build funnels you know for
04:15
Caleb obviously but other people like
04:16
what was the reason why you can I made
04:18
that decision in love about June of 2018
04:21
I started my own agency um and at the
04:24
time I didn’t really know how to run an
04:26
agency so I was like kind of doing
04:28
everything myself like I was getting
04:30
clients but like I wasn’t able to like
04:32
manage all the clients cuz I had no idea
04:33
what the heck I was doing because like I
04:37
knew marketing but I didn’t know how to
04:38
manage clients but so I was getting all
04:41
these clients like with my funnel I was
04:44
closing I’m on the phone whatever but
04:45
awesome you’re 12 you’re you’re doing
04:48
phone was just great anything like saw
04:50
some of my work but then it was like I
04:52
had so much on my plate that I had like
04:54
no idea like how to manage it were who
04:57
to do first etc yeah at the same time I
04:59
still trying to get more clients cuz I’m
05:00
a marketer but yeah I’m not able to
05:05
handle my current clients so like my
05:09
brain was like totally overwhelmed I was
05:12
working like 15 hours a day at 12 I’m
05:15
skip school you say don’t look summer at
05:17
that point I was good the summer
05:18
Thakur’s
05:19
um but yeah so eventually like it kind
05:22
of started to figure things out that was
05:24
probably a couple months later and I
05:25
like got it toned down I like um like
05:28
sound like an assistant to help out with
05:30
some stuff but yeah
05:32
should’ve done that sooner I think it my
05:42
own sister for a long time I’m jealous
05:45
so let me ask you then and now like how
05:48
much do you just so people get a
05:49
perspective of like the value of this
05:51
thing how much do you charge somebody to
05:53
build a funnel for them honestly like
05:54
right now I’m not really in the agency
05:57
business just because like um like I
05:59
still work with Caleb a bunch um but
06:02
like if someone wanted to work with me I
06:05
honestly would like probably only work
06:08
with since I got negotiate the equity
06:12
already I love it okay so one thing this
06:16
is something that super impressed me
06:17
first about you when the first
06:18
interactions mean you had somehow you
06:20
got me on boxer which I don’t know how
06:21
you figured out my secret back my secret
06:23
boxer handled this top secret as you
06:25
know but somehow you figured that out
06:27
and you messaged me and you’re like hey
06:28
it was one of the funnels I was doing or
06:30
something and you fix a bunch of stuff
06:31
for me like oh you messed up here here
06:33
here I change these things you sent to
06:34
me
06:34
you’re like no strings attached this one
06:35
to help you remember that yeah you got a
06:38
couple times and just just giving and
06:40
this is the reason why bring something
06:41
because most people come out when they
06:43
start any business and the first thing
06:44
ready was like how do I close someone
06:45
how do I sell somebody and you’ve come
06:47
at it from such an opposite direction of
06:49
like how can I like help other people
06:51
and then the business just just comes
06:52
you wanna talk about some of your
06:53
philosophies on that um I’m a big
06:55
believer in the dream 100 I think you
06:58
can do 100 someone beyond being your
07:01
affiliate hence you know out of stage
07:03
right now um you’ve been working me for
07:07
years
07:08
um but honestly like I feel like if you
07:12
provide value and you show what you’re
07:14
able to provide like with no strings
07:16
attached
07:17
people will see what you’re capable of
07:20
it’s also like if you have five people
07:22
trying to pitch you on window cleaning
07:24
and and one person watched up to your
07:27
house and says hey I know you’re
07:29
probably getting bombarded with everyone
07:31
trying to pitch you on window cleaning
07:32
here’s what I’m gonna do I’m gonna clean
07:33
this window right here see if it looks
07:35
good if it doesn’t that’s fine if it
07:37
does how about I clean the rest of your
07:39
windows you know just providing value to
07:41
first to show you that you’re the real
07:43
deal because like I know you you
07:45
I would send some messages a week like
07:46
you know Melanie probably keeps most of
07:49
them from you but like I needed to get
07:53
past like the gatekeeper I need to get
07:55
past Melanie like I needed to get to you
07:58
so I wanted to provide some genuine
08:02
value and I do that with a lot of people
08:03
like when like I wanted to get on Dave’s
08:06
podcast I first built a new funnel for
08:09
final hacker radio and I sent that over
08:11
to him and then I got on his podcast so
08:15
goods here’s leveraging your funnel
08:16
skills yeah give her a low fives it’s
08:18
amazing so outside of the roadblock of
08:24
you got sure I get so much business that
08:25
you were kind of overwhelmed with any
08:27
other roadblocks you kind of hit in this
08:28
journey um yeah trying to do it all
08:30
myself like kind of the same thing there
08:32
um I feel like I’ve always done either
08:35
too much myself for not enough myself
08:37
and I’ve been getting better at that now
08:39
but like after that happened I was like
08:42
I’m these hands off as possible and then
08:44
everything started to go downhill I’m
08:46
like oh shoot I still need to be
08:47
hands-on like not to the 4-hour workweek
08:50
yet so like just the right balance and
08:54
also like knowing like what’s really
08:56
needed like 8020 rule it all comes down
08:59
to that because there’s a lot of things
09:01
that like I did just cuz like they were
09:02
cool like little tweets or whatever but
09:04
like they really didn’t do anything in
09:06
the end and it took so much of my time
09:07
and resources and whatnot and like
09:09
really just sticking to the fundamentals
09:11
and what’s like really works it’s
09:13
awesome alright so right now in this
09:16
room we’ve got a whole bunch of kids
09:17
some of them this is like the first time
09:19
they’ve ever learned about funnels and
09:20
all these kind of things they don’t have
09:22
businesses you had a products or ideas
09:23
or anything there’s kind of here maybe
09:24
their parents drug them here like must
09:26
become an entrepreneur listen to Russell
09:28
if they really want to get into this and
09:30
learn and like what would be the
09:31
processes that reading the books versus
09:33
to jump in and click funnels like what
09:34
would you what would you coach them
09:35
through if they were to ask me like how
09:36
do I start doing what you’re doing well
09:38
the fact of her it’s a great start this
09:41
is an awesome event beyond that I would
09:43
read off route of books and then
09:45
honestly what I do is I would find a
09:48
website or a phone and I would just
09:50
start creating it and click phones like
09:52
trying invent I’d like read the help
09:54
Docs and that was like a super fast way
09:56
to learn like funnel building this
09:58
modeling
09:58
pixel-by-pixel not actually launching it
10:00
but just like as a way to get better at
10:03
the funnel building aspect and just like
10:05
finding what you’re really passionate
10:06
about like if you don’t like driving
10:08
traffic don’t drive traffic find someone
10:10
else to drive traffic but if you love
10:12
doing the funnel aspect you know do this
10:14
funnel aspect so like finding what
10:15
you’re passionate about cuz otherwise
10:17
you’ll just end up footing it that’s one
10:19
thing I want to kind of stressed all you
10:20
guys we’re going through this like we’re
10:22
giving you guys the framework of like
10:23
the entire business but you look at
10:24
clickfunnels for example like we do all
10:26
this stuff but there’s 340 people who
10:28
work for me there’s like one person that
10:30
specializes each individual thing so I
10:32
think what Noah saying here is so
10:34
powerful I find a piece that you
10:35
resonate with if you’re like I love the
10:37
story so if I want to tell stories like
10:38
crazy you can make a full-time income by
10:40
telling your own story or other people’s
10:41
stories if you love moving things that
10:43
clickfunnels would love the traffic
10:45
dream 100 or any of the pieces each
10:47
individual piece there’s a whole career
10:49
in there for you just becoming amazing
10:51
that and I know versus like someone I
10:54
know you mentioned this at fhl that like
10:56
just writes emails like soap opera and
10:58
Seinfeld sequences and makes like a
11:00
fortune like if you want to like do
11:03
agency type things and you want to niche
11:04
down like that’s entirely possible as
11:07
well okay so most kids your age are
11:08
playing for tonight they are doing
11:12
minecraft they are watching other people
11:14
play video games do you spend time doing
11:16
that do you spend your time on other
11:17
things no I don’t really do any of that
11:20
sometimes when I’m like stuck on
11:22
somebody trying to think of something I
11:23
will like watch Netflix or something
11:25
like when trying to figure it out um I’m
11:28
trying to create a better balanced beer
11:30
but yeah I don’t really play any video
11:31
games or anything that you played a
11:32
video game of funnels right yeah for all
11:35
the kids out there just so you guys know
11:36
funnels are kind of video games but the
11:38
end of it like you know in video game
11:39
Jake win fake money yeah you get to keep
11:41
this money and put it in your pocket and
11:43
buy cool stuff right that’s awesome
11:49
all right I got one more question for
11:50
you and this is I know that you start
11:52
about Caleb pin 2 2 comma Club I know
11:54
that it’s a goal for you as well so you
11:55
hit 2 comma Club and the the money
11:57
stuffs coming in for you like what do
11:58
you do with all the money at 13 years
12:00
old and 2 ads and you know additional
12:06
infrastructure because then you have so
12:08
much more money and serve blowing it all
12:10
then like there’s nothing like I really
12:11
like I don’t really need a Rolex or a
12:14
Lamborghini that I can’t drive so and
12:22
invest it and then probably give some of
12:24
it away that’s awesome it feels good to
12:26
get money we’re very cool okay so for
12:35
all the kids all the parents what other
12:36
advice do you have for them while you
12:37
hear what they well you got the ears
12:39
honestly age six unit framework like mix
12:42
your own ideas in there but like stick
12:45
to the framework do what Russell says
12:46
it’s cliches that may sound like he
12:48
knows he said years and years of
12:50
experience you guys are here in two
12:53
comma Club acts like a great resource so
12:55
just stick to the framework very cool
12:57
all right skip no a huge round of
12:59
applause
13:00
[Applause]
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