Heather Havenwood, How To Use Podcasting For FREE Traffic (As a Guest)

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward welcome back
00:17
everybody welcome back to funnel hacker
00:19
radio i’m your host dave woodward today
00:21
you have the opportunity of hearing from
00:22
a woman I absolutely love talking to
00:25
she’s got so much energy is so much
00:27
excitement she’s one of them actually
00:29
was just nominated as the top 50 most
00:32
followed women entrepreneurs for 2017 by
00:35
Huffington Post with that Heather
00:37
Havenwood welcome to the show time to
00:39
have you thank you sexy boss stud this
00:42
is going to be fun I so real quick you
00:44
got to go into the whole sexy boss I
00:46
don’t know how far you wanted to get
00:46
guys into that but I said obviously
00:49
you’ve got a tough you gotta do your
00:51
counter about selling Florrick you got
00:52
all this crazy stuff top sexy boss so
00:53
let’s dive into it real fast yeah like
00:55
I’m good some people call me chief sexy
00:57
boss but I’m going to give you the title
00:59
Dave you are sexy pasta today that’s
01:01
okay thank you my wife knows that okay
01:04
Oh God all right well be sure she’ll
01:06
completely concur so I was looking all
01:07
sexy boss about as we called powering
01:10
women and beating the big boys all right
01:12
so I’m be I wrote that book in 2013 and
01:15
and it’s been a great book it’s really
01:17
about my story right in this business
01:18
I’ve been this business for since 2001
01:20
and kind of my ride and wave of failure
01:22
and success and failure success so
01:24
that’s the way my story and my books all
01:26
right I love it I love it well the main
01:29
reason I really wanted to have you on
01:30
our show is you reached out to you’ve
01:32
known Russell on us for a long long time
01:34
your dick clickfunnels user you know all
01:36
that kind of fun stuff but more
01:37
importantly met you reached out to us to
01:39
sponsor your podcast and radio show
01:42
which is something I’ve never had I get
01:43
sponsorships all the time people ask me
01:45
about we turn down a lot of sponsorships
01:47
because it’s really hard for us to
01:49
equate our alliance inc but today I’d
01:52
like to Curtis just died in it really
01:53
talk about this whole podcasting thing
01:55
and again white wood picked you of all
01:57
people to sponsor because i’m amazing
02:00
i’m kidding so i think thank you for
02:02
sponsoring me but let me let me caveat
02:04
this for a second so for about my
02:06
backgrounds in speaking industry i mean
02:09
i met a russell brunson at big seminar
02:11
like in 2004
02:14
like for those who don’t know fiction or
02:16
is that was Armand Ward’s huge huge
02:19
seminar they brought everyone in in the
02:21
early 2000s that was like beat center
02:23
where you had to go through it really
02:24
was and is somewhere out there in the
02:26
world there’s a video of russell brunson
02:28
I on stage and that we were being
02:31
hypnotized and he’s taught some
02:33
gibberish and I’m explaining it right
02:36
we’re hypnotized a differential so far
02:38
somewhere out there so in hasidism video
02:40
so go out there find it but I’ve many
02:43
ways so for a long time and so what
02:45
here’s what happened about a year and a
02:46
half ago I got invited to be on a
02:49
podcast right and I was like sure and
02:51
then about a couple weeks later I
02:53
through my website as I do coaching for
02:55
small business owners 211 I got a call
02:58
and I got a five-thousand-dollar clients
02:59
and so in my head I went well do more
03:02
that all right that’s great traffic
03:04
sources I’m definitely into media buying
03:06
but I thought wow I spent 45 minutes of
03:09
my day at time talking about what I do
03:11
every day and then a couple weeks later
03:12
I get a five-thousand-dollar client yeah
03:15
like I’m good with that right so I said
03:19
do more of that and because I come from
03:21
speaking industry became really natural
03:23
for me and so I go into being a guest so
03:26
watching to know is back in 2013 i
03:28
created a podcast called the sexy boss
03:30
show and it failed its failed it’s
03:33
somewhere in a graveyard of icing it’s
03:37
gone I know I didn’t know what I was
03:38
doing I put some things up and that
03:41
isn’t like I don’t know i’m doing and i
03:42
just stopped so is one of my many
03:45
failures in life and I so anyway I here
03:47
i am going all dive into guesting and
03:49
what you to know is you know that it’s
03:52
been about a year and a half ago to
03:53
august 2015 what’s been out there real
03:55
big in the marketplace is that they do
03:57
is start a show right how to start a
03:59
show and what not and i agree but for me
04:03
I failed at that so I thought well let
04:06
me be an amazing guest and give value
04:09
like that was my goal and I always
04:11
promised that I would share the show
04:14
right I would promote it and so they
04:17
love me and so in a year and a half
04:18
almost going on while year and a half
04:20
I’ve been on over 200 shows meaning I’ve
04:24
been a guest on yeah
04:27
and I really dove into being a guest
04:30
first and I use as a traffic source on
04:33
multiple levels and there’s a couple
04:35
things I did one I never said no I mean
04:38
I will show a las about like why not so
04:46
about pets and pet people that own
04:49
businesses and around pets I mean right
04:51
and to me that was a big thing of like I
04:54
never said no it was it was rare I ever
04:57
said no right I even was on a sports
04:59
show one that was interesting so with
05:02
that said I started to learn the art of
05:04
podcasting and radio by being a guess
05:07
right I got to hang out with people and
05:11
after the show be like so tell me bored
05:13
I would like pick their brain on what
05:16
was working not working what they were
05:18
doing and got referrals and resources
05:21
that way so back in in June a 2016 I
05:24
said okay I’m ready I’ve been over 150
05:27
shows at that point I’m ready to start
05:29
my show right and that’s when I started
05:32
the wind but quickly I realized because
05:35
I come from the direct response
05:36
marketing world it’s all about leverage
05:38
if i’m going to create a show I want to
05:41
be as many places as highly possible
05:44
right so that’s how I actually ended up
05:48
reaching out to a network they reached
05:50
out to me and now I’m on to network so
05:53
what does that mean that means I’m
05:54
technically syndicated what does that
05:56
mean I mean right now I’m on between 25
05:59
to 30 radio stations every Thursday
06:02
night throughout the United States and
06:04
then on top of that i’m on a second
06:06
network plus of course i’m on the things
06:08
like the iTunes and Google Play is
06:09
adjourned lid on and we can go down that
06:11
road but that’s where i’m at now it’s
06:13
been about since junior 2016 I love it I
06:16
am so excited to spend time with you
06:18
today on it this is auntie for us here
06:20
at clickfunnels this has been a real big
06:22
thing I kind of start off this I think
06:26
you’re you’re episode 84 85 86 or
06:29
something like that and it’s been really
06:30
interesting for me as far as a podcast
06:32
goes because we started to stop
06:35
primarily to serve our community but
06:36
it’s been really fascinating as I talked
06:38
to some of our guests I’ll get feedback
06:40
from all the time
06:40
as far as oh I got a client or I got
06:42
this and I’ve never and I both recently
06:44
just did a podcast and says well dang
06:46
you should charge people to come on your
06:47
show and I might go that’s I don’t I
06:49
didn’t want that but more important what
06:51
I really want to do is I want to spend
06:52
time with you today on the aspect as far
06:55
as traffic from a podcast because
06:57
Russell is just now finished we
06:59
literally this last weekend rolled out
07:01
marketing to your car again if you guys
07:03
don’t have it already go to marketing
07:05
your car calm and what it is these
07:07
bishops we took his last two hundred
07:10
fifty seven episodes download them onto
07:12
an mp3 player so it’s been out free plus
07:14
shipping off to the mp3 player and then
07:17
the upscale basically gets the
07:18
transcripts and all that other kind
07:19
stuff but it’s been fascinating for us
07:22
to look at and how that’s we closed down
07:24
that channel so it’s now we have market
07:27
in your car that’s an archive and now we
07:28
have market in your car that’s going
07:30
forward so we’re actually using our
07:31
podcast as a lead generation tool into
07:35
quick bundles and this whole podcasting
07:37
thing is something we are really super
07:39
excited that about really trying to kind
07:40
of learn it and figure it out I’ve been
07:42
great friends with John Lee Dumas for
07:45
years you know podcasters paradise guys
07:46
you know entrepreneur on fire just I
07:48
mean he’s done oh gosh John’s got to be
07:50
into the two thousand since episodes now
07:52
he’s just crazy crazy stuff but it’s
07:54
been inch down so was talking with
07:55
Justin Williams and Terry Williams
07:57
Justin carat each have their own show
07:59
Justin does it primarily on house
08:01
flipping Joe McCall has a house with new
08:03
podcast show tara has a show where she
08:06
again heard all about energy healing and
08:08
been interesting because both Justin and
08:11
Tara and I think jokes the most part
08:12
uses their their primary source of
08:15
traffic is a podcast and I just I’m so
08:17
blown away by this and I just I’m really
08:19
dying to dive into this as far as how do
08:22
you as a guest or even now as a host you
08:24
play both roles how do you use this to
08:27
really drive traffic I’m dying to know
08:29
yeah so couple so a couple things so
08:32
there’s a kind of thing to win when I’m
08:33
going to be a guest on the show let’s
08:35
start with that piece the first thing I
08:37
did and again let’s go back to it I
08:39
decided to learn the art of podcasting
08:42
first by being a great guest what does
08:44
that mean being a great guest is one
08:46
really showing up for your host you and
08:49
adding as much value as possible and not
08:52
holding anything back so I could get
08:54
come from the seminar days I come from
08:56
the you know I remember when there
08:57
wasn’t something as a vsl we had
08:59
actually software and show up at a hotel
09:02
room and get rested toss it I remember
09:07
those days so there’s a couple things
09:09
are happening with the podcast one it’s
09:11
not a presentation right I’m not
09:13
presenting at you this is you and I
09:15
having a conversation we’re having a
09:17
cocktail or I would be around a coffee
09:19
one literally just have a conversation
09:20
and people get to listen in and that’s
09:22
really powerful in the world of speaking
09:25
and whatnot the other thing that I think
09:27
podcasting is so powerful it’s not a
09:29
webinar right it’s not like I thank you
09:32
for correcting I’m going to take you
09:33
through five steps on how it’s it’s not
09:36
an education it’s an entertainment
09:39
medium and entertaining I can be driving
09:43
listening I could be on the stair step
09:45
listening I could be you know traveling
09:47
back of uber listening it can be kind of
09:49
a passive listening because it’s a
09:51
conversation and we’re learning that’s
09:54
why I think it’s so powerful right now
09:55
and it’s mobile that’s another piece so
09:58
as I guess my job is to entertain add a
10:01
ton of value and if I do those two
10:05
things those people are going to get on
10:07
my list right so I come from a philly at
10:09
marketing world right even in the old
10:11
days of seminar world where people would
10:13
pay or they fly themselves to a seminar
10:16
room show up its inner loop and all this
10:21
up so they would go on other people
10:23
stages as we call it back in the day and
10:25
they would have to give them it would
10:27
show up for free they didn’t pay for
10:28
that but they would give them fifty
10:30
percent of the sales so this will today
10:33
in webinars or whatnot but today in park
10:35
and why is that irrelevant podcasting
10:37
podcasting is the same concept right
10:39
meaning i’m giving my time i’m giving my
10:42
value that’s my job as an add value
10:44
you’re opening up your listenership to
10:47
me right to my job is add values much as
10:49
i possibly can and then really to
10:51
attract people come come over meaning
10:54
hey i’ve added value hopefully you like
10:57
it come on over to me and that’s that’s
10:59
the power of podcasting if you if you
11:02
look at that way that is but that’s the
11:03
power of the traffic make sense oh
11:05
totally did I love I
11:07
I’m gonna just ricci a couple of those
11:09
things because as a host I’m always
11:11
there as curious as far as who’s my
11:13
guest in because you never know exactly
11:14
what they’re going to say or what
11:15
they’re going to do and and so I really
11:18
hope as a super listening to this if
11:20
you’ve got crickets you’ve got content
11:22
there’s nothing better than just getting
11:24
it out there and really using it through
11:26
a podcast and I think the part heading
11:29
east I really hope people understand is
11:30
if you’re the gift you better pour
11:32
everything into it don’t hold back it
11:34
drives me crazy with some boats as well
11:36
the only way you get down if you gotta
11:37
buy 997 dollar course I’m like no no no
11:40
you’re not on my podcast that picture
11:42
course I don’t mind at the end all mine
11:44
at the end I’m more than happy to have
11:45
people will do you can get in contact
11:46
with them this way or that way that’s
11:48
only care but don’t come on my podcast
11:50
and pitch I actually did one I won’t say
11:53
who it is but anyways I ended up Scott
11:57
grunts and Russell’s brother and edit
11:58
all of my podcast and I forgot listen I
12:00
need you to edit this thing down like
12:02
crazy any cultic to team it was a call
12:04
to action after active every sentence
12:07
online I don’t know that not have a
12:11
syllabus and it hit I had Louie you see
12:14
a try to keep these podcasts you know
12:15
the neighborhood of 25 35 minutes I’m
12:17
dad went almost an hour hour 15 minutes
12:19
with them because I knew I’m going to
12:21
have to just splice and cut like crazy
12:23
just jumped out of it it’s not it good
12:26
it’s a good element i want stick with
12:27
that for just a second I what I call
12:29
professional speakers you know like NSA
12:32
on my podcast and you think those would
12:35
be awesome this wouldn’t do for a living
12:38
here’s what they’re used to they’re used
12:40
to like and here is Dave and they walk
12:44
off and then like shut up into my stage
12:47
yeah that’s what like it’s my
12:49
presentation now you can leave now Dave
12:52
are you can leak now that burger this is
12:54
I should thank you so much but but and
12:56
so that’s what he was trying to do so
12:58
anytime I would try to interrupt them
12:59
right he’d be like or you know get upset
13:01
and I’m like this is a calm free seat
13:06
and in fact not a presentation and I
13:10
think that’s the difference right
13:12
because you know are shining you can
13:13
they’re up to me refine its it I want
13:16
people to listen in and he learn but
13:18
it’s really you and I have the
13:19
conversation and in learning from there
13:22
you know what it means I think that’s
13:23
why you’re experiencing and I I had it
13:25
too I had a lot of that I’ve had about
13:26
that no I think that’s fantastic so tell
13:30
me what are some of the main things in
13:32
that as a guest you’ve already learned a
13:35
ton what are the main things that you
13:38
would recommend people do as a guess and
13:40
then we’ll talk about having your own
13:41
show later okay so a couple things one
13:43
giving ton of value what does that mean
13:45
that means sharing your story I’ve been
13:47
on shows where the topic was X but all
13:51
they really wanted me to do is share my
13:52
story and so part of this is learning
13:55
how to share your story Russell is
13:56
amazing at that I’ve heard him tell his
13:58
story he’s really good at it there is
14:00
really an art to it hero’s journey story
14:03
mastery com there is literally an art to
14:06
sharing your story the one thing that I
14:07
learned after 200 podcast is how to
14:10
share my story not my resume my story
14:14
two very different conversations okay
14:16
that’s number one number two is make it
14:18
easy for those it make it easy for them
14:24
to say yes to you and make it easy for
14:26
them to interview you so with that said
14:28
what did I said do I send to my media
14:30
page Heather Havenwood com watch media
14:32
okay you can go and you can what I call
14:34
swipe it and there’s a structure to
14:37
everything I’ve done is literally has a
14:39
conversion thought process psychology
14:42
from it from the headline to the middle
14:44
what I do because here’s what I want to
14:45
do I don’t know someone so I don’t know
14:47
you Dave I want to send you that one
14:49
link in within 30 seconds you’re going
14:52
to say yay or nay right you don’t want
14:54
to do research on me time for that like
14:56
you want to you gay or nay she’s a yes
14:58
or no on my show got to go right that
15:00
I’m an interrupter here because we
15:02
started this conversation before we did
15:04
the recording talking about this because
15:05
this is one thing I don’t personally
15:07
have Russell doesn’t have and one of the
15:09
great invention of its back a lot of the
15:11
top high-end people that you deal with
15:13
don’t typically have but for me as a get
15:16
that host oh my gosh it was so
15:18
be able to go and yeah there so I’m
15:21
going to slow down and kind of repeat
15:22
that link because if you’re driving if
15:24
not it will be in the show notes the go
15:26
to Heather Haven would hav en and WOD
15:30
com fork / media I’d really encourage
15:32
again we always talk about funnel after
15:34
I’d encourage you to funnel hack that
15:36
page does such a great job as far as
15:39
putting the bio out she’s got a whole
15:40
bunch of pictures she’s got information
15:42
about her own businesses what she’s done
15:44
in the past and then that’s the link to
15:46
download the pictures and then the best
15:48
part I thought it was really cool is it
15:49
at the bottom you said you know what
15:50
here’s a request and how you can
15:52
actually contact you to have you as a
15:54
guest so two great page photo hacks
15:56
Heather Haven would comport s media as a
15:59
wait wait you don’t know what great now
16:00
what you need to know is people ask me
16:03
all the time how did you get 200 shows i
16:05
cold-called as i call it a cold emailed
16:07
cold called and most of mine came from
16:11
coal called now i do hire a company
16:12
called every connections that does do
16:14
some per month but no far as 200 I I
16:17
filled in the gap of that myself
16:18
personally and really how I did that was
16:22
I would reach out to podcast host and I
16:24
would literally create a little template
16:26
and I sent them that link and it would
16:29
be 9 times out of 10 because you guys
16:31
are busy you know I mean like I don’t
16:33
need you to do like a big rubber you’re
16:34
not Oprah right animal your research
16:37
project on me so make it I call it make
16:40
it easy for them to say yes to you and I
16:42
said of course I talked about this and I
16:45
go like i spend like an hour literally
16:47
on that meaty page why i do i did what i
16:49
did now you don’t have to know all that
16:51
so just go hack it like just go hack it
16:53
i always tell people just go hack it
16:54
literally copy paste is obviously don’t
16:56
put my name so but the concept is there
17:00
because what’s happening now is now i’m
17:03
in conversations with me Huffington Post
17:06
entrepreneur com other resources and
17:08
because reporters reporters are freaking
17:11
busy I send them one link they click on
17:13
it and within 30 seconds they’re like oh
17:15
oh she knows what she’s doing yes or no
17:17
or whatever I gotta go right so here’s a
17:20
concept make it easy for them say yes to
17:23
the last thing I’ll say to that is
17:24
sometimes I know for women women the
17:27
women listeners here it can be
17:28
challenging on this here’s why we’re
17:32
no for females anyway you guys are
17:34
different they were taught that we’re
17:35
never we’re never allowed to go to the
17:37
party unless we’re invited and in the
17:40
world of podcasting or any kind of media
17:42
you literally are knocking on the doors
17:44
what do you I knocked on the door and go
17:45
hey hey have you thought it to your
17:48
party I mean that’s basically what I was
17:51
doing I look I’m inviting myself to your
17:53
party right and so it’s a
17:55
counterintuitive conversation to say can
17:57
I be invited to your party can I be
17:59
invited to to add value to your tribe
18:02
right and it’s an honor it’s an honor to
18:05
be the honor to be listening in on the
18:08
because you sharing myself with you so I
18:10
think that’s the mindset why I was on so
18:12
many different shows and always saying
18:13
yes always saying yes I love it so let’s
18:17
talk about how do you suddenly plug your
18:19
program or your your product on options
18:23
so right now basically kind of quick
18:25
with a summary here we talked about the
18:26
importance of you have got immediate is
18:27
highly highly recommend you get screwed
18:29
maybe pitch in a distant media page you
18:31
want to make sure when you have to get
18:32
on the podcast you provide a massive
18:34
amounts of content never ever be afraid
18:35
you can never give too much I mean
18:38
people are it’s because the specific if
18:41
she gave that much when it was free what
18:43
am I going to get one it to pay for so
18:44
we’ve talked about those two things the
18:46
first thing I want to really address
18:47
Heather and that is how did you suddenly
18:50
put your own plug in at the answers most
18:52
hosts are willing to do that absolutely
18:54
you know football is the cool thing here
18:56
is no affiliate link you know again I
18:58
come from the days of webinars and
18:59
seminars where it’s like drive to the
19:01
back of the room and you know only now
19:03
and we can’t 50 pursue the back of the
19:05
room and a hostos come from that world
19:07
so it was very kind of intuitive to me
19:10
when I got on my first show and they
19:12
were like yeah yeah share your website
19:13
I’m like just blank like nekkid like you
19:16
don’t want it I used to cart are you
19:19
sure you can plug that later cut it out
19:21
he’s like that was fine and then you
19:24
know I really honestly I did a couple
19:25
things one I obviously just get my URL
19:27
but I’m just going to go do my little
19:28
plug in now so first thing I do is I say
19:31
say welcome to go to my website had
19:32
their Havenwood com if you’re into
19:34
working with me click on a work with
19:35
Heather we can get the phone have a
19:37
conversation but let me give you a gift
19:39
and the gift is three free chapters of
19:41
my audio book of sexy boss I would love
19:43
for you to you
19:45
have that and here’s how you get it even
19:47
either one go to my website sexy boss
19:49
inc com or you can text the word sexy
19:53
text award sexy to 72,000 while you’re
19:57
on the treadmill right now people so as
19:59
I know you’re on the treadmill I know
20:00
you’re on the treadmill you can text the
20:02
word sexy to 72,000 the United States
20:05
and right then you can listen to my
20:07
audiobook you next 30 seconds boom right
20:10
there there’s an opt-in right then
20:12
there’s there’s a couple things it was a
20:14
text message usually we’re listening to
20:16
podcasts on a device right and so that’s
20:19
where that comes in verses like oh I got
20:21
remember the website you know what I
20:23
mean I love that ok so again this is
20:27
this is like cutting edge type of stuff
20:29
because I do when we have this
20:30
conversation wrestling yesterday and the
20:33
conversation was ok so now we’ve got
20:34
this marking in your car podcast
20:36
anything else going out on I was
20:39
actually listening to Chilean Johnson
20:40
she does love fitness industry my wife
20:42
in the fitness industry and shaleen has
20:44
the same type of thing you have matt is
20:46
your i forget what her words were to
20:47
check this to this number basically and
20:50
then she says you’re going to get the
20:51
response could ask your email address
20:53
and put your email address in the year
20:54
to get something back so the
20:55
conversation Russell I we have in
20:57
yesterday with regard to well that’s
20:58
only for us people what do you do as far
21:02
as your international issues because
21:03
we’ve got a lot of international
21:04
listeners and so I’m curious for having
21:06
handled that okay so so first I want to
21:09
acknowledge the service company that I’m
21:11
using is mobicom the gentleman who is
21:14
the creator is actually lives in New
21:16
Zealand and I had this conversation with
21:18
him at the last traffic and conversion
21:19
summit which I’m coming it’s going to
21:21
the next two months Sean if you’re going
21:23
we need to talk to that employer with
21:25
you and right now and what he explained
21:29
to me was currently as it’s done oh it’s
21:32
created is there’s a separate phone
21:34
number and I actually have on my show I
21:37
actually have the full number it’s a
21:38
it’s a 10-digit number for international
21:41
and fortunately and I asked him why I
21:44
mean he live in New Zealand for God’s
21:45
sake right so he gets it he’s like
21:48
unfortunately it’s just how the FCB FCC
21:51
is just set up right now right so what I
21:55
say is text or secretary 72,000 in the
21:58
US
21:59
only and then I usually don’t say the
22:02
number but the podcasters will always
22:05
allow me to say I just haven’t said it
22:07
which I probably should which you’re
22:09
actually correct so it would be text the
22:11
word sexy however for international it
22:13
would be about that that’s up up up up
22:15
on right which I don’t think it’s going
22:17
to get a better converter best
22:18
conversion so for me I would just rather
22:20
say for us it’s this for anyone else
22:23
let’s go to my website you know what i
22:25
mean so it’s unfortunate but it’s kind
22:28
of where we’re at right now that’s part
22:29
of the audit we’ve run flowers will be
22:31
talking about this yesterday because
22:32
we’ve toyed around them and the problem
22:35
you’re struggling with was if there were
22:36
different international numbers or
22:38
keeping up one international number for
22:40
the entire world okay once or so it’s
22:42
plus 1 and then bed bed bed level above
22:44
right so it’d be a go a long distance
22:47
text right but so that’s why i don’t say
22:50
it i just say for us do this if you’re
22:52
not us go to my website because i give
22:55
this same i get the same at a bonus
22:58
basically on both locations that’s how i
23:00
did it i suggest you to do it working
23:03
works for you but here’s a point if
23:05
you’re doing podcast and radiant cuz i’m
23:07
now doing radio / podcast i use text a
23:10
lot because people are listening in
23:13
their car vehicle their movie they’re
23:14
probably not sitting in front of a big
23:16
desk right so that that’s just a
23:19
critical piece you got to add text to
23:21
the conversation when your promotion so
23:24
after this episode you’re going to see
23:25
me starting to have text to the number
23:27
correct it gets a big free so I’ve come
23:30
from falling out of 80 some odd episodes
23:32
evidence but by the time I get 200 I’m
23:34
sure we’ll have a texting number i love
23:36
that address awesome really very cool
23:38
idea so we talk now about as far as
23:40
being a guest yeah i know where we’re
23:42
kind of running short of time here for
23:44
you if you don’t mind as far as a
23:46
podcast now person is doing a podcast
23:48
what are some of things that you look
23:50
for as a host when you’re looking for a
23:51
test they have a media page there you go
23:58
that’s it no a couple things one a media
24:00
page and their unique and some level
24:03
they have some kind of unique selling
24:05
proposition in our world we call that a
24:06
hook you know it’s not just oh I’m a
24:09
speaker and I have a book on
24:12
Smith wow you know a me like they could
24:15
have something and usually what I look
24:18
for is a story you know not like oh I
24:20
can teach your guess on social media
24:22
let’s just say I could teach you them
24:24
but I’m looking for what makes sense a
24:26
unique what what’s the story because for
24:29
me I focus on entrepreneurship and
24:32
business owners business owners but I
24:34
just I just had an interview earlier
24:35
today where I was interviewing and she’s
24:38
got an amazing ecom business but I was
24:40
really interested her story look how
24:42
does she get from a computer science
24:44
degree working for apple to an online
24:46
gift company like what great what
24:50
understand how they’ll that happen you
24:52
know I think that’s where the jewels are
24:54
so for me I’m always looking for great
24:57
you got a business you’re legit awesome
24:59
you know what you’re doing let’s talk
25:01
about how did that happen you didn’t
25:03
just come out a room going I’m going to
25:05
create funnel the rest of my life you
25:07
know there’s something that happened and
25:08
I think that’s where for me the story is
25:10
so how long the store should it be no I
25:13
mean obviously it’s going to be based
25:15
thicker example are as we started off I
25:17
try to keep these episodes someone is 15
25:19
30 35 minutes how much of that time
25:21
should the person spent on their story
25:23
so for me by five minutes or less now I
25:27
do that in chunks I won’t just like blue
25:30
Loula like I’ll use my story inside the
25:32
conversation but a good story is between
25:36
two to five minutes it’s actually at an
25:38
event i was at with russell that he
25:41
actually brought in a gentleman with
25:43
story mastery com and he talks about a
25:46
particular process that he actually is
25:48
hired by hollywood right the exact
25:52
process of the storyline in what he said
25:54
I remember I was either van with Russell
25:56
and he said quote any Hollywood movie
25:59
that doesn’t follow this structure fails
26:03
and then any successful movie including
26:06
comedy drama whatever action follows
26:10
this process so he’s like why not lay
26:12
your story your personal story all right
26:15
of your business on top of it and the
26:17
other key piece of saying that is
26:18
remember everyone telling your story is
26:21
not your resume
26:23
I don’t stop your res I don’t care what
26:28
degrees you have I don’t let this
26:30
relevant yeah I don’t K I don’t care and
26:33
it doesn’t also mean I did a wand from 0
26:35
2 million dollars in three days
26:36
therefore you should talk to me Mike
26:38
well that’s part of the resume there’s
26:40
still wears the story where’s the juice
26:42
you know I mean so that’s what I would
26:45
say everyone is when i’m looking at
26:47
somebody a member earlier I just had
26:49
noticed somebody because I’m looking at
26:51
their one sheet and going a brain like
26:54
we’re so like juice here you know so i
26:58
said no i want to boring interview I
27:02
understand that otherwise I really
27:05
appreciate your mentioning that as far
27:07
as the whole story I think Michael hagas
27:09
maybe the person you referring to but
27:10
yeah yeah thank you i was looking for
27:12
the piece of paper and yes here Michael
27:14
hey I got this actually from that event
27:16
with Russell is a small it was a person
27:18
a small event story mastery com my gosh
27:20
out out yeah no I actually hadn’t on the
27:23
podcast a while back yes because you may
27:26
mention earlier on this podcast even his
27:28
his story basically as you know the
27:29
heroes to journey yep again great
27:32
interview probably get an itune
27:34
someplace but in effect Russell I were
27:36
talking about this with his new book
27:38
expert secrets we’re watching April
27:40
eighteenth the idea behind that book was
27:43
helping people craft that story and I
27:45
love what you made mention is your story
27:47
is not your resume don’t get on a
27:49
podcast and tell them stories of
27:52
captivating and Mike leg if that will
27:55
smith is a huge follower of michael
27:57
hennigan factories look at any
27:58
willfulness movies they follow Lily to
28:00
the T absolutely everything think
28:02
michael says oh yeah difficult great
28:05
great interview great guy to work with
28:07
bein Heather you’re fantastic love
28:09
having you on the show I know you got a
28:10
lot going on right now so I don’t want
28:11
to wait take too much more your time any
28:13
party work so you want to make sure
28:15
people if they can reach out your work
28:16
so they get you and anything last you
28:18
want to say yes I probably repeat what I
28:20
said but at the same time I have my own
28:23
podcast level you check it out if you
28:24
listen to this podcast you might as well
28:27
enjoy another one so the tether
28:29
Havenwood calm forward slash podcast
28:32
and I talked about i heart radio and now
28:35
25 stations across the country and
28:37
whatnot in what’s cool about that i
28:39
really encourage you to listen to my
28:42
show for this reason alone I’m doing
28:45
radio and I’m doing the podcast so I’m
28:48
actually been doing to edit and its
28:50
really interesting on how I product to
28:52
do that so feel free to like you know
28:54
listen from a different perspective than
28:56
just one long one law podcast so Heather
28:59
Havenwood com feel free to check me out
29:01
also on Twitter I’m very active there at
29:03
H Havenwood h Havenwood other things I
29:09
can look at another show can’t wait to
29:11
see real soon thank you thanks for
29:13
listening to puddle hacker radio podcast
29:15
if you’d like to be notified anytime we
29:16
release a new episode just subscribe
29:18
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29:21
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