How A Sales Funnel Works For A Local Business | Funnel Friday's Ep 56

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

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Suck At Writting Copy? Let Funnel Scripts Do It For You!

YouTube Transcript: English (auto-generated)

00:00

well I’m on Facebook and Instagram and

00:03

also YouTube what’s up to magnet man

00:06

yeah what’s up bro so what are we doing

00:08

I love you I know if the left one does

00:15

by itself I’m super excited and that the

00:17

right one goes by itself I’m even more

00:19

exciting if both of them go off I have

00:20

to excuse myself from the room for a

00:22

minute so do we just we should like

00:25

create a unicorn funnel that has all of

00:27

your best stuff all the stuff that you

00:29

do getting sent by people and hereby or

00:31

perhaps merchandise oh look merchant oh

00:38

wait sorry I left that hat in the other

00:46

room oh man is that my other pants that

00:53

you were gifted this was one that came

00:56

from my good friend Gordon Wat in Las

00:58

Vegas Nevada so he sent this to me cuz

01:01

he knew it would brighten my day and it

01:04

did and I’ve been walking around

01:05

annoying annoying my wife and scaring my

01:08

dog because I walk up to the dog and go

01:11

like this and she it’s pretty funny

01:16

actually she’s a chihuahua too so it’s

01:18

even more terrifying oh yeah well it’s

01:22

good to be back with you Friday spin the

01:24

world while I didn’t have doing stuff

01:27

traveling and meeting people and all

01:30

sorts of fanciness so living that

01:32

russell brunson lifestyle brother the

01:34

Westie lifestyle no it was folios in

01:36

puerto rico who are important we live in

01:38

you were in Puerto Rico last week

01:40

meeting with a whole bunch of people

01:42

that is interesting there like all these

01:44

personal development geniuses and then

01:46

there’s like me and two other 90

01:48

direct-response geniuses and it’s funny

01:51

because like all of them are a little

01:52

bit scared to sell the way we do and

01:54

we’re like so obsessed with selling but

01:56

like they just like serve so much worth

01:57

anyways it was this really cool dynamic

01:59

of like selling people versus serving

02:02

people and I guess try to blend the two

02:03

worlds into one super thing so it was

02:05

fun a good time

02:06

there you go awesome well I always

02:10

believe that if you’re serving people

02:11

you have a responsibility to sell them

02:14

that’s true I agree it’s finally most of

02:16

their response beliefs are like me feel

02:18

guilty selling stuff

02:19

and interesting so one thing I they

02:22

shouldn’t love we love some stuff in

02:24

fact we’re keeping you have some more

02:25

stuff and so if that’s what is certain

02:27

more people is some more people because

02:28

people who pay pay attention and that’s

02:31

kind of what I believe I agree with that

02:34

people who pay pay attention that’s

02:35

absolutely very good Russell would you

02:37

rather have 10,000 free subscribers on a

02:40

list or a thousand paid customers on the

02:43

list Russell thousand paid ones any day

02:45

of the week that’s right absolutely man

02:48

your energy seems a little low perhaps

02:50

do you need a rhino energy drink could

02:53

you suck

02:54

so I okay this is I could have bummed

02:55

out so in a week and a half now as a

02:57

wrestling tournament

02:58

I’m so excited with my very first

03:00

Russell turn 70 years oh you’re gonna

03:02

wrestle I thought you were coaching now

03:04

no oh yeah but I was gonna write Russell

03:06

my first I was so excited so George

03:08

Ivanoff was a funny like he he was the

03:11

Bulgarian Olympian for wrestling he flew

03:14

to Boise last week we’re gonna train all

03:15

he goes be amazing first practice that

03:17

did it it was super fun second practice

03:19

Jack my neck I have another move for

03:21

five days I’ve had chiropractors

03:23

acupuncturists I literally brought my

03:25

magic lasers this is a magic laser that

03:28

reduces inflammation you push the button

03:30

I’ve been leading the crap out of my

03:31

neck for the last like week straight oh

03:35

my age about to come on what whoa ladies

03:40

are apparently goes into your ripped out

03:42

neck and it destroys the inflammation

03:44

and pulls it back out yeah there’s magic

03:47

this is actually legal in America if

03:49

people find out I have is I think ain’t

03:51

get arrested I ordered no well please

03:53

share it over the internet and ship it

03:54

to Canada I had a meal go to Canada and

03:57

bring it down and I just told it

03:59

publicly on TV anyway this is something

04:01

that the Russian astronauts and then see

04:03

because when you’re in the space station

04:05

you can’t write there’s no doctors up

04:07

there so this magic thing has these

04:09

electrics you put on it shocks you but

04:11

apparently it wakes up your immune

04:13

system and shoots all of your immune

04:15

system off of one spot to heal

04:16

everything overnight it’s like you can

04:18

lose an arm but this thing gonna grow

04:19

back by the next day but here that

04:21

really on America so Oh anyway so this

04:24

is

04:25

this is why I put that on my forehead

04:27

and growing unicorn horn I’m gonna put

04:30

my head up to the thing put you put it

04:32

up there and let’s see if it works

04:39

anyway so five energies Louis the way I

04:41

live you might for my neck all the way

04:43

like my spine is just like inflamed and

04:45

sore sorry man but so we can have to

04:49

wrestling and so I’m hoping that by then

04:51

I’ll build a wrestle even though I

04:52

haven’t been able to practice so that’s

04:54

like I was planning a new two practices

04:55

a week four to nine weeks do you

04:57

remember on the wrestle but now just go

04:58

walk out against like real people who

05:00

wrestle without any practice so are you

05:03

starting to do like that international

05:04

masters stuff is that what this is yeah

05:06

it’s actually yeah it’s a it’s actually

05:09

difficult masters yes it’s thirty five

05:11

forty five year olds and so okay

05:13

it’s people like me who just gonna show

05:15

up and try to do something there’s like

05:16

people who are coaching who are actually

05:18

really good so I’m hoping I get some

05:20

drawers and chunks like me because I’ve

05:22

been in a nut wrestling almost eighteen

05:24

years so I could see you though in

05:25

another couple years winning a World

05:27

Masters title I could honestly you got

05:29

enough time on your hands you got a nice

05:31

gym and then if you really put your head

05:33

to that I bet you could do it

05:34

I really do be challenging well you

05:38

challenged me to grow my beard until I

05:40

hit the TC CX Club and I’m gonna do it

05:43

this year so I’m just counting down to

05:45

when I get to trim this thing so yeah I

05:47

am challenging you to go become a World

05:50

Masters champion because I know you can

05:52

do it and I’m old

05:54

yeah that’s these years okay I’m in if

05:57

my neck kills I mean otherwise that gets

05:59

surgery or something

06:00

well it’s called you need to like warm

06:03

up you know just saying yeah alright

06:08

alright so time alright well that’s when

06:14

you told me about a little bit I’m

06:15

really sad for us should I show it or

06:17

you want to show it you can show it okay

06:20

so this is something that you know as

06:22

guys do we want to learn about things

06:25

like eyelash extension so I mean I’m

06:28

wearing this hat and so nothing’s

06:30

off-limits so this is actually a photo

06:34

scripts and I click funnels user and

06:35

this is this is cool and the reason I

06:37

picked this was because

06:39

um she is a local business and she’s

06:43

selling this certification class locally

06:45

but I bet if she starts filling it up

06:47

enough she could probably figure out a

06:48

way to do it you know online but she’s

06:51

actually selling people into an all-day

06:54

training locally where people pay seven

06:58

hundred seventy-five bucks to have her

07:00

teach them how to put on lashes you know

07:05

putting lashes on people not like

07:06

beating them with a whip that’s a

07:08

different kind of funnel but this is

07:10

putting lashes on on people’s eyes and

07:13

you know stuff you know like when you

07:15

you know Russell when you go get a wax

07:17

and the pedicure mani-pedi and you’re

07:19

like yeah I want my extensions put on my

07:21

lashes you know it is as men he made I

07:26

think so in Boise so um notice so this

07:33

your eyelashes they’re beautiful anyway

07:35

Russell um so what she’s got here is a

07:39

pretty simple opt-in page that I see

07:41

something glaring that we might be able

07:43

to do to help but again they’re telling

07:45

me right now they’re getting a 60 to 80%

07:46

opt-in rate so I don’t know what the

07:48

traffic sources I mean it could be just

07:50

like her friends I don’t know and then

07:53

this is the page where they end up when

07:55

where she makes the actual offer where

07:58

again the headline is email sent watch

08:01

video to learn more I mean that’s that’s

08:04

pretty straightforward and then she’s

08:06

got a minute and a half long sales video

08:09

here that again it’s it’s working but

08:13

there might be some things that we could

08:14

do to help her with that and then it

08:17

kind of lists off what they’re doing and

08:19

then she’s got two testimonials and and

08:21

that’s it I mean that’s this pretty

08:23

straightforward so what you tell me your

08:26

initial reaction to this and then um you

08:30

know I’ll tell you what mine is I think

08:32

my initial reaction is first off good

08:34

for her for crushing it like the fact

08:36

that this is working is awesome but if

08:38

there’s definitely tons of polish that I

08:40

think would be you know the little

08:43

things would have huge impacts right

08:45

yeah because it’s very as she yes she

08:49

gets as her you know I’m guessing the

08:53

people that are coming to her right now

08:54

her husband she knows where she met I’m

08:55

assuming because this she starts going

08:57

wider and wider the copy’s got to be

09:00

tweaked on the page and stuff like that

09:02

to be able to like really grab people

09:04

who have no idea what’s happening right

09:05

like my wife came here she if I would

09:07

know what to do all right but if she met

09:09

her like met her it at bar class or

09:11

something she’s like oh well actually

09:13

she came here they she go all in all

09:15

right

09:15

it’s something so that when you start

09:16

getting warmer traffic and colder

09:17

traffic that that you catch those people

09:19

really help them to have a good

09:21

experience so that’s my that’s my gut

09:23

right copied stuff so I mean immediately

09:26

without even using funnel scripts which

09:28

your by the way is your complete until

09:29

the solution for creating any type of

09:31

sales copy you need for your funnel um

09:33

initially my thought is just even some I

09:36

mean a headline like how to start your

09:38

own exciting career as an eyelash

09:40

extension as a certified eyelash

09:42

extension expert without spending six

09:45

months in cosmetology school to me that

09:48

has a headline that just yeah I just

09:51

that just came out of the top of my head

09:53

and the reason for it is this cool thing

09:55

my ears are moving you can’t hear me

09:56

yeah but um your screen right now I can

09:59

okay but basically I probably can’t even

10:02

remember what oh now you’re sharing the

10:04

screen you’re showing the screen okay

10:06

so sorry I need the sinus infection

10:10

funnel right now um but oh yeah cough

10:13

syrup now you want to talk about some

10:14

funnel something you can’t sell in the

10:16

United States across state lines that

10:18

good cough syrup but and you know

10:22

something along the lines of how to how

10:23

to start your own exciting career as an

10:27

eyelash extension expert without

10:31

spending or how to launch how to start

10:35

your own exciting and profitable career

10:37

as an eyelash extension expert without

10:41

spending six months in cosmetology

10:44

school you know it’s it’s this just the

10:46

most basic you know how to benefit

10:49

without black

10:57

and copy this for my account so I don’t

10:59

mess up her live funnel so she’s like do

11:04

the links this one there you go

11:06

what’s headline again how to launch an

11:11

exciting and profitable career as an

11:15

eyelash extension as a certified eyelash

11:18

extension expert lash reduce one word I

11:27

last one word that’s why she’s got it

11:30

extension professional how about

11:34

professional professional without going

11:37

to cosmetology school for six months

11:42

Cosmo Cosmo Z house met it doesn’t

11:48

matter the school didn’t have it for six

11:55

months I know okay for six months and

12:06

Cosmo Carl I think it’s meds it’s not

12:09

the magazine it’s an e so I mean that

12:12

right there boom I mean I that right I

12:17

wouldn’t change anything else on that

12:19

page if I were her except maybe that now

12:22

from a sales copy perspective I’m

12:24

thinking my brain is in a be split test

12:26

mode right now because I just did a big

12:28

thing on it but that I wouldn’t really

12:31

alter much anything else as far as the

12:34

copy goes but I might make that um that

12:37

million lashes thing I mean that looks

12:40

cool but it’s not yeah I’d make it yeah

12:42

you made it smaller it was kind of big I

12:44

think I’ve had pulled down here cuz

12:46

logos only like typically he’d already

12:49

go to public conversions right so it was

12:55

amazing I went to 99 designs and they

12:57

made 99 Evan I picked one and it was ma

12:59

I shot all my friends and and I had this

13:02

Facebook contest and everybody’s ears

13:04

were wiggling when they did it and it

13:05

was just it was so empowering these out

13:09

ads like I like

13:10

instead of coffee inside the optim-ox I

13:13

enter your best email and then submit I

13:14

would change to like because there’s a

13:20

video next page right send me a get

13:21

started free video yeah I work something

13:24

like that okay

13:25

you get started now if something like

13:27

this was a benefit in the button

13:29

yeah I agree on said button and bigger

13:32

buttons especially buttons bigger

13:35

buttons okay

13:37

back page I think what’s insanely cool

13:39

now yes a couple of tweaks move the logo

13:41

add some coffee in the opt-in box

13:44

changed that and updated headline there

13:47

the only other thing again just and

13:49

maybe that’s for the next page and so

13:52

maybe I’ll shut my mouth let’s go let’s

13:53

leave I would leave that one alone I’d

13:55

however just try that and actually that

13:57

cool that picture of her teaching the

13:58

class is cool I like that picture I I

14:01

love it too um so on the only thing I

14:06

would so this is the this is a total

14:08

geek out on split testing I would split

14:11

test inverting this picture so that all

14:12

the heads are looking towards the button

14:14

it seems stupid but crap like that

14:16

because they allow a dramatic impact we

14:19

did this dog fun like 12 years ago and

14:21

we like I was like a 40-something cent

14:25

increase in conversion by having the dog

14:27

was like looking away for the button we

14:28

just like inverted the image to look

14:30

towards the button it was like 40

14:31

something say increasing conversion just

14:33

by like the flipping of the heads the

14:35

way the heads are all looking away from

14:36

the button they’re looking towards the

14:37

button I bet you can see a big jump from

14:39

just in version of the picture so Wow

14:41

kind of nerdy geeky but I know that’s

14:44

really cool hey and I’ll tell you

14:45

something else that I did I did recently

14:48

while I was sitting with my dad you

14:53

probably want to hear this do it um this

15:00

book right here dude y’all need if y’all

15:04

don’t have this you’re wrong you need to

15:07

get this book and you need to read this

15:09

book you need to go through it in fact I

15:12

created a whole-new in fact I want to I

15:14

want to demo this real quick on the next

15:17

page we got to figure out a way but on

15:19

page 105 you talked about dirty little

15:22

secrets yeah

15:23

and or maybe it wasn’t 105 I marked it

15:26

anyway um you talked about the dirty

15:29

little secret and in month one of my

15:31

first products was the ten dirty little

15:33

secrets of mortgage financing oh and

15:36

it’s page 115 and anyway I made I don’t

15:39

even show you this I made an entire new

15:42

funnel script the dirty little secret

15:43

script inside of funnel scripts just

15:46

because I read this thing and I was like

15:49

oh my god I just it’s it’s right here

15:52

man its page 115 I made this thing so we

15:54

got to figure out how to at least use it

15:56

so I can demo it for this purpose if

15:59

nothing else please indulge an old man

16:01

okay indulge the internet grandpa but

16:04

seriously if y’all don’t have this

16:05

you’re wrong this is amazing and need to

16:07

do another one

16:08

well actually we are this is a guys we

16:10

have trouble right now whole team split

16:12

testing stuff we’re dropping the ball in

16:13

there so my goal is like in a year from

16:16

now going to be version two of like 108

16:18

more split tests and so we’re building

16:20

up that the database of tests right now

16:22

so beyond so do people want to get it

16:24

Russell where can they go I actually

16:26

think it’s not for something we’re

16:29

making an e-book versus those people

16:30

I’ve seen I don’t think you buy anywhere

16:32

right now I think if you sign up for the

16:34

funnel labs thing if you go you can

16:35

still get it there at least you’re still

16:37

selling it yeah okay all right anyway

16:41

it’s right for somebody okay so if

16:43

somebody comes here boom they’re like

16:45

yes I want to launch some exciting and

16:46

professional career always a profitable

16:49

proper career as a professional in six

16:50

months then they opt-in they go taken to

16:53

this page right here so it looks like

16:55

she had like a little pitch video here

16:57

she’s selling it

16:58

yeah the video is the video is a minute

17:02

20 something super short yeah is that

17:05

crazy it’s a minute and a half video to

17:07

sell a 700 or 800 on core 77535 so my

17:13

biggest feedback on this page is like

17:15

the more expensive something gets

17:17

typically the more time give me time or

17:22

copy you need to spend to sell it in

17:24

fact so 75 with like like a bolus of

17:28

what it is it’s pretty insane but again

17:30

it’s showing me you know from hot

17:32

traffic to warm to cold I think any more

17:34

copy and more stuff just like to really

17:37

be able to

17:37

to show the Persie value people sorry I

17:41

agree and I think there’s also some

17:44

stuff just geeky and I’m not the design

17:47

expert but getting rid of that space

17:50

above the top and and you’re losing some

17:52

real estate especially you know we

17:54

thought yeah there you go

17:56

so I I want to show you guys this this

18:00

new script that I made just because I

18:02

want Russell to geek out on it and if he

18:03

doesn’t like it then we’ll cut this out

18:05

later but um if we were gonna if we were

18:09

gonna use that thing of the dirty little

18:12

secret well of course you could come

18:14

over into funnel scripts and I thought

18:17

oh what’s gonna show my screen there we

18:21

go alright and you could use the dirty

18:24

little secret script which allows you to

18:27

create dirty little secrets for email

18:29

products hooks headlines and more and I

18:31

did a cool I did a cool demo I actually

18:34

took my buddy who’s a Navy SEAL I walked

18:36

him through this using the script and he

18:38

was like he was going nuts we used him

18:39

as an example so our main keyword phrase

18:42

for this is eyelash extensions and if I

18:48

could spell it it’d be great who would

18:50

you say is our target audience with this

18:51

they almost want an extra income that’s

18:54

why I think moms who want extra income

18:56

okay

18:57

mom who wants extra income like that

19:00

thank you

19:01

open few eyelashes or mom house okay

19:06

so target audience really wants to make

19:09

a little extra money oh cool yeah target

19:15

audience really wants to avoid spending

19:17

months learning how to be lashes yeah

19:19

going to schools that’s horrible I mean

19:24

if I could type this would go faster to

19:27

do lashes and who’s the enemy in this

19:30

situation do you think this is the

19:32

cosmetology school yeah okay the dirty

19:35

little secret cosmetology schools when

19:37

you know about school owners yeah my

19:47

dirty little so we got all of them

19:48

programmed in here you can just keep

19:50

whacking the button

19:51

okay then my dirty little secret every

19:53

mom who wants extra income needs that’s

19:55

not bad the dirty little secret let’s

19:59

see oh my dirty little secret for

20:01

eyelash extensions success let’s see I

20:05

like that one my dirty little secret

20:08

cosmetology school owners don’t want you

20:10

to know you like that one well here let

20:14

me click the copy button and then I’ll

20:16

come right over here and I will just

20:18

send that to you through the power of

20:21

Mark Zuckerberg portal of identity theft

20:25

and you can use it it’s totally worth it

20:30

so I know that you’re you know you’re

20:33

doing your thing over there but but I

20:34

mean this is pretty cool man I got it I

20:37

got the dirty little secret ones I got

20:39

my secret weapon the eyelash extensions

20:41

secret weapon nobody wants to talk about

20:43

my secret weapon to make a little extra

20:44

money and then I got down here I got the

20:49

eyelash extension checklist so you know

20:53

my ila are here we go my last extension

20:56

personal checklist and then I got all

20:59

kinds of just grabs to grab bag stuff

21:01

down here that the insiders guide to

21:03

eyelash extensions eyelash extension

21:07

hacks cosmetology school owners don’t

21:09

want you to know that’s not bad right

21:11

there’s so many good ones here points

21:14

right all these points I mean right so

21:18

an unspoken truth cosmetology school

21:20

owners don’t want you to know so and

21:22

there’s tons I mean there’s there’s like

21:24

there’s there’s got to be close to a

21:26

hundred and fifty of them and I took all

21:27

of that from that one page where you

21:30

just said hey we did better when I

21:32

whipped out the old dirty little secret

21:35

thing and I just geeked out on this for

21:37

like five days figuring out every single

21:39

way you could do this that was kind of

21:42

cool it’s super cool that’s what I do

21:45

besides sit here and play with the

21:47

unicorn attire which I do quite

21:49

professionally thank you

21:51

you do great job thank you now the only

21:55

other thing I was thinking is that as

21:58

far as and we don’t have time to demo

22:00

this but if I were her I would test

22:02

three things on this page

22:04

as far as the video is concerned I would

22:06

I would use my existing video as the

22:09

control I would also go into funnel

22:12

scripts and I would use the 5-minute

22:13

perfect webinar script that’s based on

22:15

the million dollar script that Jamie

22:17

Cross came up with and then I would also

22:19

use the VSL wizard and I would come up

22:22

with just a straight gangster old-school

22:25

video sales letter version and I would

22:27

test those three to see which one had

22:30

the better conversion rate for getting

22:33

these ladies to sign up because again

22:35

you’re trying to get somebody to spend

22:37

seven hundred seventy-five bucks you

22:38

need to have a better value stack then

22:40

I’m gonna include lunch and snacks I’m

22:42

just I’m not saying that to be flippant

22:45

I’m just saying that a nice kind of so

22:50

being flippant too but I think she needs

22:54

to work on her value stack on her offer

22:56

stack I know anything I want you to just

23:00

this whole section here because I would

23:02

write it like you’re writing a letter to

23:03

a friend like yeah like dear future

23:08

eyelash professional there you go it’s

23:12

like from the desk what’s her name again

23:16

uh Molly or um

23:21

Millie right Millie Millie Millie sorry

23:25

tonight milk well what’s the in

23:29

regarding how you regarding your new

23:32

career yeah your new career and then

23:41

here here’s the coffee starts going to

23:43

write like hey have you ever a law and

23:48

any plug in the sales letter begun right

23:50

here correct and and by the way just as

23:54

an aside the long-form sales letter

23:57

script inside of funnel scripts walks

24:00

you through doing exactly what Russell’s

24:02

doing insert long but it’s called

24:06

long-form till there yeah a long long

24:08

form sales letter script

24:16

that and then yeah then because use

24:18

faces the offer stack might have it like

24:20

the stack like firstly the kid talked

24:22

about you guys need the panicking had

24:24

told like this you know and just like we

24:25

do a typical offer stack like right he’s

24:28

initiate this amazing it go to one

24:31

funnel wacom by the way next challenger

24:33

to makes you sign up look at this and

24:35

the same thing from Russell run said

24:37

we’re boys yeah I know and then I have a

24:38

letter telling the thing and then boom I

24:41

have a an offer stacker and getting in

24:43

there right there no like show all the

24:45

stuff inside of it against me awesome so

24:48

why you want it

24:49

yep I need a stack again yeah same thing

24:52

I’m just copy my way out of copying this

24:53

kind of thing because it’s funny I have

24:56

a friend who owns a couple gyms and I

24:59

taught him the concept just just a sack

25:01

slide you know he’s like my his

25:04

conversion rate in signing of clients or

25:06

email like 3x and the only difference

25:08

instead of saying like hey yeah give me

25:10

a personal training started in his email

25:12

having an actual like little stack this

25:14

like this what you’re gonna get you

25:15

joint training number one you’re gonna

25:16

get a meal set worth two hundred forty

25:19

seven dollars my number two you’re

25:20

getting this like little stack in they

25:21

actually email like yeah that’s this

25:23

quote right now people just by having

25:24

that little thing there so it’s like it

25:26

it had it does a lot by having that you

25:28

can actually see like oh wow that’s the

25:30

value what I’m getting right it’s only

25:32

insulin because let’s face it that’s

25:34

what most people are gonna do is go scan

25:35

that yeah there’s gonna scan that and

25:38

make the gut level decision yeah

25:40

and then once they sign up they’re gonna

25:42

go back and read that entire sales

25:44

letter to justify the emotional click

25:47

that they just made yeah and then I

25:49

would get some image like get on a big

25:51

fan of eat covers and stuff we get

25:52

images to make this look you know like

25:54

boom there’s our thing here how do we do

25:56

that with like this isn’t just so cool

25:59

like more stuff like this is like number

26:00

one you can get this mannequin face you

26:03

can press at homes your time

26:05

I can’t doesn’t get mad at you and your

26:06

scarier to scare your children yeah

26:10

I would also if she could I would get as

26:14

many more testimonials as she could get

26:16

yeah you know if those are the only two

26:19

you got then there’s only two you got

26:20

but then you could also add other proof

26:22

like statistics about how it’s a growing

26:26

industry statistics about how much money

26:28

gets spent all

26:29

and lashes as compared to whatever you

26:32

could talk about how you could go set up

26:34

part-time shop as an independent

26:36

contractor inside of a nail salon you

26:39

know just all the other things that once

26:41

you’re certified that the sky is really

26:43

the limit because if you think about it

26:46

what are the things that people are

26:47

going to be says the guy

26:49

it’s hard to be taken seriously when I’m

26:51

doing this it’s like you know what I

26:52

really must be confident and what the

26:53

heck I’m talking about because to do

26:55

this and to talk about serious business

26:57

stuff I mean that takes cojones you know

26:59

I’m saying so but if you think about the

27:02

biggest obstacle that they probably face

27:03

the elephant in the room is you know

27:05

could I really do this that that’d be

27:06

the number one thing then the second one

27:08

would be is it how am I gonna make my

27:10

money back or is this gonna be is this a

27:12

really expensive thing to get involved

27:14

with and then the third biggest thing is

27:15

how am I going to get customers how am I

27:18

gonna get people to let me put lashes on

27:19

them once I’ve run through my friends

27:22

how am I actually gonna do this and make

27:24

the income so I would want to have all

27:26

three of those addressed in this and

27:29

that’s why I’d suggested doing a test of

27:31

the five-minute perfect webinar because

27:32

those would be the three things I would

27:34

hit if it were me I think about like

27:36

giving classes with senators sent by

27:38

bucks I think it costs I think my wife

27:41

pays like 50 bucks from the procession

27:43

right so it’s basically ten like what’s

27:45

that twenty twelve P twelve or fifteen

27:48

people and you’re in man yes pretty even

27:52

so it’s like I need to be twelve clients

27:54

and you’re free but it was cool bat is

27:55

appreciated for its well client but it

27:57

happens every two weeks those lashes but

28:00

then they fall back out who people come

28:01

back so you pay seventy five bucks

28:03

I help me get your first twelve lines

28:05

there’s now your breakeven and those

28:07

twelve clients now pace aren’t sent me

28:08

five whatever fifty bucks two times a

28:11

month and for the rest of life in

28:13

perpetuity like this is how I’m gonna

28:16

teach my wife over this how bad is like

28:17

Burt she got a she was allergic to the

28:19

glue so her eyes would swell shut for

28:21

like the first day after getting it and

28:23

she’s still going back what yeah and

28:26

they find switch to glue now she doesn’t

28:28

have the litter scree action but like

28:30

after women have this the first time and

28:32

look in the mirror and right oh my gosh

28:33

I look more beautiful they could never

28:35

not have it moving forward for the rest

28:36

of their life it’s it’s that big of a

28:38

deal so it’s like you hooked on the one

28:40

it’s like do free class do our eyelashes

28:42

twelve people boo two weeks late got

28:45

your money for the re-ups boom breakeven

28:47

a fat they got income stream of Senator

28:49

Senate my MUX Weiss a month which for

28:51

most people like that that would

28:52

radically shift their life

28:53

sure absolutely that’s a that’s a car

28:57

pain that’s that’s a lot of stuff that’s

28:58

your child’s future yeah I mean you owe

29:01

it to yourself to sign up for this class

29:03

right now you’re cheating your children

29:05

if you don’t do you hate his computer

29:07

not during my class if you want your

29:08

kids should definitely try certain cases

29:10

so it really comes down to do you love

29:13

children or do you hate children so the

29:17

call to action button is I love kids

29:19

I love my kids honest I love my kids I’m

29:22

gonna save their well that’s right

29:24

that’s the selling stuff like we’re kind

29:26

of riffing on this but they’ve got some

29:27

stuff inside of final scripts and you

29:28

start learning populate those are the

29:30

things looking forces helped me

29:31

understand those things because I get

29:33

first like seven or so five bucks

29:34

learning like blue things to people’s I

29:37

just seems like a lot of money and

29:38

telling you shift that around it also

29:40

it’s like oh my gosh this is literally

29:42

like it’s basically free am I going to

29:45

try sell any things like how do I make

29:46

this free right free by like how you

29:49

position it how you show them make all

29:50

kind of things they want to make free

29:53

and soon as free people pay tons of

29:54

money for free and the way you make it

29:56

feel free is by having an effective

29:58

offer stack speaking of offer stacks if

30:01

I can show you one other thing real

30:03

quick you remember I should we haven’t

30:06

showed anybody on one of these shows but

30:08

we came out we’re working on building up

30:10

the OFA script so we have the hook story

30:12

offer script which basically you sit

30:14

down and fill that puppy out and it

30:16

creates it creates amazing amazing

30:20

amazing stuff for you

30:22

it creates different different VSL it

30:25

does I’ll just click the button I’ll

30:27

just shut my piehole and click the

30:29

button it take you about an hour to fill

30:32

it out but dig this man I mean it

30:33

creates your entire sales letter for you

30:36

including your offer stack and your

30:39

offer summary and so what I’m doing is

30:42

I’m splitting out just this part that

30:45

does the offer stack and the offer

30:47

summary and I’m going to make that a

30:48

standalone script inside of funnel

30:51

scripts as well because people are like

30:52

oh I’m in I need that part how can I do

30:55

just that without filling

30:56

the other partner oh I can turn that

30:58

into one but it’s so important that

31:00

we’re making a script to make it easy

31:02

for you and it should be within there

31:04

within the next two weeks so anyway

31:08

that’s cool right super cool I love it

31:12

we did it our time is up

31:17

yeah I think and if she just follows

31:19

what what you were saying in there and

31:21

maybe again having a little bit of

31:23

problem agitate solve in there in that

31:25

sales letter you know here’s the problem

31:26

you’ve got kids you don’t have a lot of

31:28

extra time you need something highly

31:29

profitable instead of making three bucks

31:31

an hour well how’d you like to make 50

31:33

bucks an hour I mean just prom agitates

31:36

ah boom knocked that bad boy out well

31:39

I’m excited for I think it’s a cool

31:40

business and it started killing it with

31:41

wishes Ally something could be really

31:43

big thanks are you in virtual classes

31:45

and then they become really big dope or

31:48

so

31:48

absolutely cool nice job Russell does

31:52

amazing thank you for all your work

31:53

making - making posters better every

31:55

single day adding new scripts and your

31:57

feature and watch TV all the time oh

32:01

thanks I appreciate you make my Weir’s

32:03

wiggle Verena does not appear so they go

32:13

well you need to go to funnel scripts

32:15

comm you can watch an amazing webinar

32:18

presentation by Russell myself or

32:20

explain all the three secrets you need

32:22

to know about sales copy and then we

32:24

give a demonstration of funnel scripts

32:26

and the opportunity to sign up little

32:28

scripts makes it easy for you to create

32:29

all the sales copy you need for your

32:31

funnels no matter what type of funnel

32:32

you’re doing including the new hook

32:34

story offer hook story offer script

32:37

which literally creates everything you

32:40

need to launch a specific product with

32:43

the cop you need as well as creating

32:44

your video sales letter and if you’ve

32:47

been thinking about funnel scripts but

32:49

have been on the fence and don’t want to

32:50

watch the hour-long webinar go to funnel

32:52

scripts comm forward slash go and sign

32:54

up today

32:56

they appreciate our youtube instagram

33:01

love you guys and I will see you guys

33:02

all back here next week for Friday’s if

33:04

you want to see any past episodes you

33:06

don’t like how many absolutely there now

33:08

53 or 54

33:10

watch archived iPhone Friday’s calm you

33:13

go I could watch it and see and most of

33:14

the funnel left we go to we give you

33:16

guys to share following so there’s tons

33:17

of chaerephon links cool stuff and have

33:19

glad training like this overcoming

33:21

fridays calm it’s absolutely awesome

33:24

thank you everybody

33:25

hi everybody

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