How do I get people to buy more volume of a one-time-purchase product?

Drop The Mic Show - Ask Russell Anything - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
all right these are good questions you
00:01
guys gave hey Russell this is Dave Mason
00:03
coming to you from Jerusalem my problem
00:05
being is that my main product is cabinet
00:08
knobs people buy at once they don’t need
00:10
to buy it again I don’t really have a
00:13
higher level product to be getting
00:15
people deeper and deeper into my funnel
00:16
for so what I’m wondering is is there a
00:19
great funnel that can be used for core
00:22
business like mine selling cabinet knobs
00:24
they can get people to that higher level
00:27
of purchase or does it really not make
00:29
so much sense
00:30
to be doing that for cabinet knobs and I
00:33
should be moving on to something else
00:34
thanks so much all right so a couple
00:36
things I would do number one and I know
00:38
this because right now my house is being
00:39
demolished we’re bringing it home the
00:40
kitchen
00:41
so prior to somebody wanting to demolish
00:43
and get kitchen where do they start
00:44
thinking about how would any cabinets
00:47
and countertops they start looking for
00:48
things so first thing I oughta make
00:49
something a landing page there was like
00:51
the top hundred coolest looking cabinets
00:54
that I was able to find online and I go
00:56
to Pinterest and search a bunch of
00:57
cabinets and make a page and have all
00:58
these things in here there’s make a
00:59
simple opt-in box was like opt-in here
01:01
to see the hundred coolest cabinets just
01:03
work really successfully in the real
01:05
estate market there’s got local e here
01:06
who didn’t want to sell like hundred
01:08
thousand dollar homes so we thought I’m
01:09
going to make a web page and a funnel in
01:12
basic I’ll have some opt-in to be able
01:13
get email every week the most expensive
01:15
houses for sale and Boise right smart
01:17
because what people opt-in to see the
01:19
most expensive house was in Boise
01:20
probably people like out money so I
01:22
opted in I was like whoa and everybody
01:24
got like here’s the eight houses or sell
01:26
for over a million dollars I see my my
01:27
call this is cool and that dude I met
01:29
and he actually interview me on a radio
01:30
show and I asked him how the whole thing
01:31
work he’s like yeah it’s cool because I
01:32
don’t have to go out and show house in
01:33
hundred thousand houses don’t call me or
01:35
people who want million two million
01:36
dollar houses I’m just emailing them
01:38
he’s like I built a list over 5,000
01:40
people here locally and Boise and every
01:41
week I email not the most expensive
01:43
houses I make deals all day long so I do
01:45
the same thing with cabinetry show them
01:47
all bunch of cool stuff your guys
01:48
setting those things then they’re going
01:50
to reach out to you this number one
01:51
number two funnel I would do is I would
01:53
do a funnel that’s like a high-ticket
01:54
funnel I’d find somebody who I did the
01:56
most amazing job I would go to their
01:58
home I would feel like the cabinets and
02:00
like before and after just get really
02:01
cool like video and I would show that so
02:04
someone can have something like custom
02:05
cabinets
02:06
click here to see my our most recent
02:08
work and they come to the page there’s a
02:10
video that shows this transformation of
02:11
a home like before in the after all I
02:13
kind of
02:13
up and then the ammo bag you like me to
02:15
come to your house you know
02:17
unfortunately can’t do everybody’s we’re
02:18
really busy you know or one man two men
02:20
shop which is why this looks so good and
02:21
we only do you know one a month but
02:23
here’s to be one of our twelve people
02:24
this year one of our one-month put your
02:26
name email address down below and let me
02:29
know and actually I would just even a
02:31
team I haven’t actually apply it apply
02:32
why you think that the years to be the
02:35
best because I like you know I want one
02:36
that we can do dramatic changes you know
02:39
however you want to pitch it to position
02:40
to get the right client customer you
02:41
want you know we’re looking for a higher
02:43
end homes we’re looking for rehab or
02:45
whatever it is the kind of customer you
02:46
want position that way have them apply
02:48
and you get applications that you’re
02:49
calling you them and said you trying to
02:51
pitch them on like why they need Spencer
02:52
cabinets right hey how’s it going so we
02:54
do one personal month as you probably
02:55
saw from the video we have an opening in
02:57
June and one in December and curious
02:59
like why you think you’d be the right
03:01
person for us to do this for because
03:03
what we do is artists I mean go find
03:05
someone for 50 50 bucks to put in
03:06
cabinets but if you want like something
03:07
amazing this is you know what I didn’t
03:10
know why you’re the right person because
03:11
we want to cook case study this want to
03:13
show it because we’re artists and that’s
03:15
how it works and guess what you can pay
03:17
a lot more people pay a lot more for art
03:18
than they will for anyone else and then
03:20
take away sell now they’re pitching you
03:21
and why you should do cabinets for them
03:24
which means they’ll spend more which
03:25
means everything else gets good that
03:26
good yeah am I allowed to drop it one
03:33
more marketing secret it’s sold and go
03:35
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03:37
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03:39
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03:43
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03:45
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03:48
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03:50
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03:52
fastest-growing non vc-backed fast
03:54
startup company in the world

DotComSecrets: The Underground Playbook For Growing Your Company Online…

:arrow_right: Get FREE Book Now!

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” - Tony Robbins