How do you decide when to make live content vs. recorded content?

Drop The Mic Show - Ask Russell Anything - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
alright let’s go into the next what
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question number we on question number
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nine
00:05
hey Russell Chris green here got a
00:06
question for you when you’re creating
00:08
content how do you decide when to create
00:10
recorded content and how do you decide
00:12
when you want to use live content like
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i’m instagram facebook or youtube let me
00:16
know man thanks love and clickfunnels
00:18
all right interesting question so when
00:20
did you record a content versus live
00:22
content and I don’t know if I know the
00:25
answer to that the real reason is like
00:26
is more so not like okay this like my
00:30
strategy this is going to live this
00:31
maybe not live my strategy is first off
00:33
like I’m picking the channels I want to
00:34
be in right like I want to be active
00:36
Instagram which is why we’re doing this
00:37
show this is our show to serve people in
00:39
Instagram I have other ones in facebook
00:41
other things but a lot of it is like
00:42
completely honest here’s what came over
00:44
all completely honest here okay it’s
00:46
kind of like taking a big load of crap
00:48
and you just row it against the wall and
00:50
then you look at it and you see what
00:52
sticks on the wall and what falls off
00:53
and some stuff sticks and some of it
00:55
falls off and stuff that sticks you’ve
00:57
got more of that crap and you throw more
00:58
on the wall right like that’s kind of it
01:00
so we do all sorts of stuff so we do
01:02
Facebook labs we do record of is you
01:03
didn’t mean videos we do this we do that
01:04
we and we’re just throwing crap on the
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walk Simon what’s going to work I don’t
01:07
want Zuckerberg didn’t reward me for on
01:08
Facebook versus Larry and Sergey over
01:10
and YouTube I don’t know what they’re
01:11
going to reward so much crap out there
01:13
and you see what sticks what works what
01:14
gets traction what does and what doesn’t
01:16
what does you do more that what doesn’t
01:17
we do less of that and so that’s kind of
01:20
it and sometimes a lot of things work
01:22
signs nothing works and you don’t know
01:23
like that’s why I tell everybody in my
01:25
inner circle and the comical coaching
01:26
like like all of our stuff right like
01:28
expert stickers like first thing should
01:30
do he is doing a live Facebook live
01:32
every single day and the reason why is
01:33
because you’re no one’s going to stick
01:35
Kay when Anthony come any by lacking
01:36
secrets launch we could do it Facebook
01:38
live every single day he did one day one
01:40
and day two and day three and day four
01:41
and like nobody cared nobody listened
01:43
but after like I think at the 10th or
01:46
11th Facebook live was the one that hit
01:48
got like four or five hundred thousand
01:49
views
01:50
blew his fan page they did the next one
01:51
Bom Bom Bom Bom next and blew up and you
01:54
don’t know it so it’s just like three
01:55
munch of crap against the wall and see
01:56
what sticks and sub sticks do more that
01:58
I wish there was more clean pretty
02:01
answer but that’s my answer
02:02
hope that helped all right we got to buy
02:05
one more marketing secret it’s so then
02:08
go get your copies on my two
02:09
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02:11
called expert secrets
02:13
a free copy at expert secrets.com and
02:15
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02:17
and you get your free copy at comm
02:19
secrets calm inside these two books
02:22
you’ll find my top 35 secrets to leave
02:24
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02:26
back fast startup company in the world

DotComSecrets: The Underground Playbook For Growing Your Company Online…

:arrow_right: Get FREE Book Now!

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” - Tony Robbins