How Hacking Facebook, Dropbox and Hotmail has Earned Us MILLIONS

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YouTube Transcript: English (auto-generated)

00:00

  • What’s up everybody?

00:01

This is Russell Brunson.

00:02

Welcome back to my channel.

00:03

I’m so excited to have you here

00:04

and if you’re a first time visitor, make sure you click

00:06

on the subscribe button and turn on that bell

00:07

because we got amazing videos coming

00:08

talking about traffic and funnels and growth hacking,

00:11

and a bunch of cool things

00:12

I wanna make sure that you don’t miss.

00:14

Now really quick, in this video, I have my brand new book

00:16

called Traffic Secrets

00:18

and the last section I talk about growth hacking,

00:19

what are all the ways you use growth hacking

00:21

to grow your companies

00:22

and so I’m gonna show you guys in this video

00:23

how Dropbox uses growth hacking,

00:25

how Facebook uses growth hacking,

00:27

how Hotmail uses growth hacking

00:29

and then how we took those ideas and we used them to grow

00:31

Clickfunnels into the company it is today.

00:32

So that’s what’s happening in this video.

00:34

It’s gonna be a ton of fun.

00:35

We watched that video.

00:36

When you come back, I’m gonna share with you

00:37

something really cool at the end

00:39

so make sure you watch this video and if you like it,

00:40

please let me know down below

00:41

and I’ll see you guys when it’s over.

00:42

This is the title of this next segment.

00:43

How Hacking Facebook, Dropbox and Hotmail

00:46

Have Earned Us Millions in Free Traffic Secrets, k?

00:49

All right so as you guys know,

00:51

there’s this whole funnel hacker community.

00:53

I am the original, the OG funnel hacker.

00:56

What does funnel hacking mean?

00:57

Some people would think it means going and selling stuff

00:59

and the answer is not that.

01:00

Funnel hacking’s all about looking what people are doing

01:02

and modeling it, k?

01:03

So as we were doing Clickfunnels, I’m looking like how,

01:05

'cause I’m not a coder, I’m not a programmer,

01:07

I have no ability to actually code and make Clickfunnel.

01:10

People always tell me, 'Russell thank you so much

01:12

‘for building Clickfunnels.’

01:13

I’m like, ‘I don’t know how to build Clickfunnels.’

01:15

I have a genius named Todd Dickerson

01:16

and a whole development team who build Clickfunnels.

01:18

I’m the dancing monkey on stage

01:20

who gets to talk about it, right?

01:21

And then my job was I gotta figure out

01:22

how to sell this thing

01:24

and so I’m looking here like how do people sell software?

01:25

I’ve never sold software before.

01:26

And I’m looking around

01:28

and I looked, what does Facebook do, how does Dropbox,

01:29

how do Hotmail, what do they do?

01:31

Started looking at those things and funnel hacking the ideas

01:33

so I’m gonna share with you some of their ideas

01:34

and then show you how we actually funnel hacked 'em

01:36

to grow Clickfunnels.

01:37

You guys wanna see that?

01:37

All right, cool.

01:40

To lead off this session, we’re talking about

01:41

one of my first early friends and mentors

01:44

in this whole business, a guy names Mike Filsaime.

01:45

This is Mike right here, and back in the day

01:47

he had a course called Butterfly Marketing

01:49

which is right here

01:50

and it was still one of my favorite courses to this day.

01:52

I keep telling Mike like,

01:53

'You should write a book called Butterfly Marketing

01:54

‘and bring these principles back.’

01:56

But it’s been almost a decade since they’ve been out there

01:57

but Butterfly Marketing was a great product

01:59

and some of the, the basic gist of it was he,

02:02

in Butterfly Marketing he talked about the butterfly effect,

02:04

where some of you guys have heard of this concept before

02:05

where a butterfly flaps its wings in San Francisco

02:09

which causes a chain reaction of events

02:11

that turns into a tsunami

02:12

on the other side of the world, right?

02:14

Something like that.

02:16

So that’s the concept of Butterfly Marketing,

02:17

of the butterfly effect and he took that to marketing

02:19

so well maybe this is true marketing.

02:21

What are the little tweaks we can make on our pages

02:23

or our funnels or our upsells

02:25

that cause huge increase in profits in our business?

02:28

In fact, Mike was one of the originators of the OTO,

02:31

the one time offer, all right?

02:32

He was the first person to show it to me

02:34

like here’s how you do an upsell

02:35

and it’s like, ‘Oh my gosh,’

02:36

and they adding that little thing in there,

02:37

it changed everything for me, right?

02:39

So it’s these little tiny butterfly marketing techniques,

02:42

so, in fact, all you guys should tag Mike down below

02:44

@MikeFilsaime or whatever and be like,

02:46

'Mike, write a book called Butterfly Marketing.

02:47

‘We all wanna buy it.’

02:49

But that was kind of the concept of it,

02:50

all these little things you can do

02:51

that have a huge dramatic impact in your business over time.

02:55

And so a lot of these things that I saw Facebook

02:58

and Dropbox and all these companies do

02:59

were like these little butterfly effects, okay?

03:01

To make something truly viral,

03:03

you have to get past a referral point

03:04

that Mark Joyner calls the copulation rate

03:06

or the rate that your viral marketing grows.

03:08

K, this was not planned

03:10

but I’m gonna explain how viruses work,

03:12

according to my expertise

03:14

and since we’re in the middle of the Coronavirus,

03:15

we might as well talk about this, right?

03:17

K, just kidding.

03:18

So what happens, with the virus, k,

03:20

let’s say you have a thing right,

03:22

and so you have one person that goes into this thing,

03:26

so for our intents and purposes it’s the landing page,

03:29

right, so here’s the landing page, here’s your headline

03:31

and so the ops in, k,

03:33

and if for every who comes in here,

03:36

on the backside zero people pop out

03:38

or I guess you have,

03:40

how do I explain this the best way,

03:43

the copulation rate is how many people

03:44

come back through, right?

03:45

So if you have one person come in here

03:46

and from there maybe the word of mouth is like,

03:48

well that person, one out of ten people tell someone else

03:50

then you have a .1 percent copulation rate, all right?

03:53

'Cause every person that comes through,

03:55

every ten people who come through,

03:56

one person will come back through and refer a friend

03:58

and they come back in, right?

03:59

So that’s not viral growth, right?

04:00

'Cause if I send 100 people

04:02

means I’ll get 10 growths channel and get one

04:04

and eventually it just kind of stagnates and dies, right?

04:06

So the copulation rate is really really low.

04:08

But if I create something where one person comes in here

04:11

and they refer one person, right,

04:13

they get something that’s not viral growth,

04:15

but it’s growth, right?

04:16

If for every one person that joins, one person will come out

04:18

and you have this thing just kind of flat lines right,

04:19

which is kinda cool.

04:21

But viral growth happens when you get one person come in

04:23

and you get more than one person come back, right,

04:25

so 1.1 or 1.2 or whatever that might be

04:27

is copulation rate.

04:28

So now you send 100 people into here, right,

04:30

and you get 101 people who come back through viral growth

04:33

and then 200 and 300, that’s the whole mechanism.

04:35

That’s how a virus grows, right?

04:37

And so in marketing, the butterfly marketing effect

04:40

means that how do you create things

04:42

that make it so that for every similar,

04:43

everyone who joins your landing page,

04:45

how do you get more people who come in?

04:46

Everyone joins Clickfunnels,

04:47

how do I get more of 'em to come in?

04:48

Now to get true copulation rate,

04:49

to get more than one percent, more than 100 percent referral

04:56

is really really difficult and doesn’t happen very often

04:57

but even with that said, it’s what can we do

04:58

to get this number from .1 to .5 to .7 to .8

05:02

so that, 'cause anything that happens there

05:04

is under that viral growth is just free traffic.

05:07

So that’s kind of the premise of what we’re gonna be

05:09

talking about during this session right here.

05:11

K, so to have something go truly viral,

05:14

you need each person who comes into your funnel,

05:17

into your world, into your product

05:19

to refer more than one person.

05:20

That’s how you start growing virally, right?

05:22

All right, so here’s how Dropbox did it initially.

05:24

And you guys have probably heard,

05:26

if you follow anything growth hacking strategies,

05:27

how Dropbox did it.

05:28

Okay, so Dropbox came in.

05:29

When a new user would sign up, they’d say,

05:31

'Hey, if you tell your friends and your family

05:33

'by posting this on Twitter and Facebook

05:35

‘we’re gonna give you more storage for free.’

05:37

and then people did that and Dropbox grew, right,

05:39

'cause everyone’s like,

05:40

'Oh cool, we got 10 megs of free storage.

05:42

'If I post this on Twitter or Facebook,

05:45

‘I get an extra 30 megs or gigs,’ or whatever it was, right

05:48

and Dropbox did that and that’s how they went crazy, k?

05:51

For a while, they had viral growth.

05:53

Every single person who got sent through Dropbox

05:55

did bring in three or four more people

05:56

and then boom, it became Dropbox, right?

05:58

Viral growth.

06:00

So that was the Dropbox hack that we learned.

06:01

I was like, ‘How could I apply that to Clickfunnels?’

06:03

and I’ll show you how we did here in a second

06:04

but I was like, ‘Yeah, that’s so cool.’

06:05

K?

06:06

Again, helped Dropbox to grow

06:07

to over 500 million members worldwide,

06:09

which is a lot of people.

06:11

All right, here’s the Facebook hack.

06:12

So when we’re joining Facebook, k,

06:14

back in the early days

06:15

and I don’t know if it still does this

06:16

'cause I haven’t joined Facebook in 12 years

06:17

but back in the day when you joined Facebook

06:19

and you became a new user, it’s like,

06:21

'Hey, do you wanna see if your friends are on here?

06:22

'Click this button and we’re gonna scrape your address book

06:24

‘and see if your friends are on here.’

06:25

So we scrape your address book, found all the people

06:27

and say, 'Cool, here’s a lot of people in your address book

06:28

'who are already part of Facebook.

06:30

'Do you want us to contact all the people who aren’t

06:31

‘and invite them as well?’

06:33

You’re like, ‘Ah sure.’

06:34

You click a button, boom,

06:35

and it would go and invite all the non-Facebook users

06:37

to come to Facebook

06:38

and really quickly Facebook exploded

06:41

because of using a viral growth hack like this.

06:44

K?

06:45

Hotmail had a really cool growth hack as well.

06:46

You probably heard this one as well.

06:48

Hotmail came out and in every single email they sent out,

06:49

they added a P.S. line that said 'P.S. I love you.

06:53

‘Get your free email at hotmail.com.’

06:55

And so what happens is a group of people start using Hotmail

06:58

and everyone starts seeing get your free email.

06:59

Back in the day, email wasn’t free

07:01

and the people were like, ‘Oh that’s cool.’

07:02

so they signed up and they signed up

07:03

and soon millions and millions and millions of people

07:06

are all sending out emails to good friends

07:08

or family members, everyone they loved,

07:09

all driving people back into Hotmail

07:11

and that little butterfly effect, that little hack,

07:12

that little growth hack, whatever you wanna call it,

07:14

dramatically increased how many people came into Hotmail.

07:17

K?

07:19

All right, so again I’m looking at that

07:20

as the original funnel hack, right?

07:22

How do I use these ideas?

07:23

How can I use that to grow Clickfunnels?

07:25

And obviously I can’t do the exact same thing

07:27

but how can I make something similar?

07:28

So first one when we looked at Dropbox

07:30

and my own Dropbox hack, right?

07:32

So Dropbox when someone came in

07:33

and they signed up for Dropbox they said

07:35

we’ll give you more storage if you refer your friends.

07:37

So when we initially launched Clickfunnels,

07:38

we did the same thing.

07:39

New user coming to Clickfunnels,

07:40

we’d give them 20 funnels in their account

07:42

and then the first page saying hey if you refer your friends

07:45

through Facebook or Twitter whatever,

07:46

we’re gonna give you more funnels

07:47

so when they referred at least one friend,

07:49

we doubled how many funnels they got

07:50

and then they had 40 funnels just by doing that.

07:53

So when we first launched Clickfunnels,

07:55

that’s how we got tons of our initial viral growth

07:57

is by modeling Dropbox’s growth hack

07:58

by doubling their funnels

08:00

when they referred more people into the site,

08:01

which is how we got a lot of additional growth initially.

08:03

K, the next one’s Clickfunnels plus Facebook’s growth hack.

08:07

The next thing we did is, I didn’t have the technology

08:10

like Facebook did to go and grab your address book

08:12

and spam all your friends.

08:13

I wish I did 'cause that’d be amazing but we had to do,

08:15

figure out how else can we do something similar

08:17

so when we had our first webinar,

08:18

people would join, would sign up for the free webinar

08:21

and we’d give people a free 14 day trial to Clickfunnels

08:23

and after they joined the webinar,

08:25

we would say, 'Hey if you refer five friends,

08:26

we’re gonna give you one of our products for free.’

08:28

And what happens is someone registers for the webinar,

08:30

they refer five friends

08:31

and they get their free 14 day trial.

08:33

Those five friends would come back and they would join,

08:35

they refer friends and what happens,

08:36

when we were looking at the time,

08:38

I think about 20 percent of the traffic

08:39

that were coming in to register for every webinar

08:41

were not from our ads that we were spending,

08:42

they were from the people who signed up for the webinar

08:44

referring their friends back into it,

08:46

so a 20 percent lift in free traffic

08:48

just by adding in a tell a friends script

08:50

on the thank you page of our webinar, k?

08:52

So again, we use Facebook’s growth hack.

08:54

We modeled it, we tweaked it a little bit,

08:55

put it into our page, and got 20 percent more visitors

08:57

for free to every one of our funnels

08:58

that we were driving people to Clickfunnels at the time.

09:01

All right, and then, oh yeah, there you go,

09:03

20 percent in free signups.

09:05

All right and then this is the third and last.

09:07

This was my favorite one.

09:08

You’ve probably seen this.

09:09

We’re looking at Hotmail.

09:10

Hotmail had the P.S. I love you.

09:12

Get your free hotmail account here, on every email.

09:13

We said what if we did that on Clickfunnels

09:15

so we created this little badge that’s on every single page

09:17

that says built with Clickfunnels

09:19

and when you build a page by default in Clickfunnels,

09:21

that badge is on there.

09:22

And if you’re building it,

09:23

and we plug your affiliate ID in there

09:24

so you get commissions any time someone clicks on that

09:26

and signs up for Clickfunnels.

09:28

But we built that in day number one into Clickfunnels

09:30

so every page by default had it

09:32

and you can turn it off if you want but it’s there

09:33

and the results have been amazing.

09:35

Over the past five years,

09:36

the badge has generated over 10,000 people

09:39

have joined Clickfunnels.

09:40

That’s $1,000,000 per month in revenue

09:43

because of that little badge we put on there

09:44

almost as an after thought.

09:46

K, that’s $12,000,000 per year right now in revenue

09:47

we get because we put that badge on there, k?

09:50

These little butterfly effects, these little things,

09:51

they cause huge, huge changes in your business.

09:54

And so for you, I want you to start thinking about that.

09:56

In your businesses, in your funnels,

09:58

in everything you’re doing, what are the little hacks,

10:00

little butterfly effect things,

10:01

little viral things you could add in there

10:02

that’ll increase how much traffic you’re getting

10:04

and as you’re going through other people’s sign up flow,

10:06

watch what they’re doing.

10:07

Be a funnel hacker.

10:08

Watch, oh that’s how Dropbox did it.

10:09

How can I apply that to what I’m doing?

10:11

Oh that’s what Facebook did.

10:12

How can I apply that to what I’m doing

10:13

'cause those little hacks had a dramatic increase

10:15

on our company as a whole.

10:17

It’s fun because if you start looking at it that way,

10:19

literally marketing is like hunting for buried treasure

10:22

as you’re going through units,

10:23

like you’re looking for this thing,

10:24

like where is the pot of gold,

10:26

oh that idea, that’s some gold, that’s some gold,

10:27

that’s some gold and you’re finding all these things

10:28

and it’s really really fun.

10:30

All right, I’m hoping if you just watched that video

10:31

that you’re geeking out right now

10:32

and thinking about all the different ways

10:34

you can use growth hacking to grow your company.

10:35

Now inside the Traffic Secrets book,

10:36

the third section here, at the end,

10:38

is all about growth hacking,

10:40

different techniques and tricks

10:41

and ways that people haven’t even dreamt of

10:43

to get traffic in their funnels.

10:44

Before there was Facebook and YouTube and Instagram,

10:46

when I first got started online,

10:47

we had to do other things to grow our traffic

10:50

and I share all of those

10:51

in section number three of the book here

10:52

and that’s one of my favorite parts.

10:54

It’s at the end

10:55

so you may wanna just skip to the end and read it,

10:57

but what we’re doing right now is a very special promotion

10:59

where you actually get a free copy

11:00

of the Traffic Secrets book right now

11:02

and you just gotta go to trafficsecrets.com

11:04

or click on the button right here somewhere.

11:06

Click on that button and you can go get a free copy.

11:09

I already paid for the book,

11:10

you just gotta cover shipping and handling.

11:11

We’ll send this thing out to you.

11:12

It’s the hard bound version.

11:13

It’s 300 and 50 something pages

11:15

and the whole growth hacking section’s in the back.

11:16

You’re gonna love it

11:18

but there’s tons of other ways you get traffic.

11:19

Over 20 different traffic secrets broken down

11:21

in excruciating detail so you can look at 'em,

11:23

you can read it, you can model it

11:24

and get traffic into your websites and your funnels.

11:26

So go do that right now.

11:27

Get your copy of the Traffic Secrets book for free

11:29

and then after you do that,

11:30

click on the link right here to watch the next video

11:32

on other cool ways you get traffic into your funnels.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.