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YouTube Transcript: English (auto-generated)
00:00
then he ended up stealing someone’s
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identity they stole his mom’s identity
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police ended by grading his house he
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fled the country and then the last
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message we all got he’s like
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russell paid to sell your product
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i love this guy honestly the
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entrepreneurs are the only people that
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can actually change this planet
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so when i got started in this game i was
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going to school at boise state in boise
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state my wife and i just got married and
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uh
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i was broke she was supporting us i was
00:27
trying to figure things out and so i
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would spend half my time
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about half my time the third of my time
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in school through my time wrestling the
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third time like
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in and out of the computer labs trying
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to figure out how to play this game
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and i remember there was this young kid
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from singapore named joe kumar anyone
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remember this remember joe kumar
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joe kumar was like an 18 year old kid
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who came on the internet marketing scene
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his very first idea he’s like what if i
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interview all these internet
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gurus whatever you want to call them and
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ask him a question and the question he
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asked is may sound familiar to some of
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you guys here in a second
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he said if you were to lose everything
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if you lost your big fancy internet
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marketing name you lost your email list
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your jv partners and everything all you
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had left
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was your knowledge and the internet
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connection for 30 days what would you
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do from day number one today 30 to save
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yourself and that was a question and he
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asked a whole bunch of people and ended
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up getting their answers and combining
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them into two ebooks
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and i read the headline and then it was
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like there’s 60 people who had their
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step-by-step 30-day plans
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and how they would start over if they
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were if they lost everything how they
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started from scratch
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i think it was 97 bucks for his ebook
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and i had never bought an ebook
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this is before amazon had ebooks ebooks
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weren’t a thing i was confused
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but it sounded like the hook like i was
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in and there’s like 60 people
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like 60 gurus he’d interviewed all these
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ebooks so clint and i had been married
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for less than a year
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i remember i got the 97 on a credit card
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which was again
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more money than i had bought the thing
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and then i got an e-book and again i was
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confused so i took it to kinko’s to
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01:48
it was like a thousand pages and i would
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print a thousand pages it’s gonna cost
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you like
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a couple hundred bucks i was like oh so
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i took the thing shrunk it so basically
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there’d be 12
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pages on each page so i could afford to
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actually do it
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so i printed it out uh so the page is
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like this tiny
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and uh and i printed it and i bound them
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in this folder and then we went on our
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one year anniversary we went to hawaii
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so i had these two my own books and i’m
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reading them like this page these little
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tiny pages
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um on the flight over there and then in
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hawaii on the way back and i make
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circling things and like freaking out
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and it was interesting i read the very
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first person’s plan it was like oh my
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gosh it’s amazing the second person’s
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the third and i started realizing that
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everybody’s plans were similar they all
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had their intricacies and their
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differences but all of them were
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basically
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you have a product you got to sell the
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product then you got to traffic the
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product
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and somewhere between like plan 18 and
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plan 40 or 50. i was like
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all i need to do is create a product
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have a way to sell the product and then
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drive traffic the product like i finally
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got it right
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anyway so i got all excited this is the
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part where he scammed everyone he came
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out and he was like hey if you want
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recent rights to my ebook it’s 500 bucks
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i’m only going to sell to 10 people and
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i was like
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what freaking out i don’t have 500 bucks
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but i have a credit card so i called the
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bank had him
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increased my thing by 500 bucks i went
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and bought the resale right now i was
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gonna be one of ten people to sell this
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product i was gonna make millions
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like the vision was there uh turns out
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he didn’t sell to 10 people he sold it
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to
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thousands of people like everybody on
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planet earth was like this is
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there’s only 10 people this is gonna be
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great seeing the world he sold tons and
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tons and tons of tons
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then he ended up stealing someone’s
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identity and he stole his mom’s identity
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and all his craziness and then
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the singapore police ended up like
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raiding his house he fled the country
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and then the last message we all got do
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you remember this the last message
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he’s like hey everybody if you think
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those other people’s 38 plans are good
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mine’s the best i’m writing it right now
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and if you want a copy of it all you
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need to do is fax a picture of your
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passport
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and whatever to this number and uh
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wiring information or something to this
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number and i’ll send you copy my book
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and that was last we all heard joe kumar
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he’s gone last i heard the police are
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still on his hunt
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he may be on this boat maybe we don’t
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even know
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anyway so
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there’s the joker so there’s a little
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long story so now fast forward 15 years
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later and i was like
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oh my gosh that was the greatest hook of
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all time what if
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i use that hook
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he’s not gonna sue me because if he
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comes out he’s gonna
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go yep
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no no the real story i was actually in a
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decade-day call from later circle
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members and they were having an idea and
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i was like
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what you should do i told the story joe
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kumar might in your industry you should
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do this
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and then as i’m sitting there talking to
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him i was like oh my gosh i should do
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this
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i went and i looked 30days.com and it
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was
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nothing was on it was had a for sale
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sign so while i’m doing my deck and day
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trying to teach
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i can’t remember who it was inner circle
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i’m like doing this thing and i i’m on
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the side
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like because they can see my whole face
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i’m like texting dave i’m like
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buy this now whatever it cost
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it’s my time i got my deck in day card
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remember dave he’s like i got it we
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owned i’m like
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we own 30days.com this is like the
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greatest domain name of all time
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and uh and that’s the project here what
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would you do
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imagine this you suddenly lose
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everything your money your name your
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reputation you have bills piled high and
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people harassing you for money over the
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phone
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and all you have left is a click funnels
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account and internet access for 30 days
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what’s cool about this is i was able to
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go ask 30 different people who all wrote
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their plans like this would be my
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framework of how i get back on on top
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right so we have this really cool
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framework and and we used it okay but
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i’ll let this question of
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if you you know based on where you’re
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right now if you lost everything would
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be the step-by-step process to get back
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in 30 days or 60 days or a year whatever
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the timeline you wanna you wanna have
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right
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but how powerful of a framework is that
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for a question
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to drive a framework right how many guys
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in your business right now could
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literally
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tonight send an email to your list or do
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a social profile that who here would be
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interested if i would lose everything
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today
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or i was saying weight loss space i
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gained 400 pounds last night on the
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cruise ship
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and i got to start i’ve got 30 days so
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funnel hacking live with my step-by-step
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process to get back
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in shape right or the stock market’s
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crashed i lost my entire investment
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portfolio and i started from scratch
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right now
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at 30 what would i do what would i
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invest in where would i go how many guys
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want to know this
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okay or i decided i wanted to become a
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dancer and i
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forgot everything about how to dance
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what would i do to get back and compete
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you know whatever it is right
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i always take that framework of here’s
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where i’m right now if i lost it all
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would be the step-by-step process to get
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back to where i was at in a certain
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amount of amount of time
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this has become a huge multi-million
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dollar year business for us this alone
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could be our business
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the question leads the framework and the
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framework can be your front end middle
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value ladder back and like it doesn’t
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have to be something we’re super
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creative he doesn’t have to build 500
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frameworks be successful like you just
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build one
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and learn how to leverage it in each of
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the different phases like that that
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becomes
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could be the entire business like this
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could be a 10 million your business
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easily
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off one question
06:33
[Music]
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