How I Made 3 Million Dollars In 90 Minutes At Grant Condone's 10x Growth Con Event

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
what’s up everybody Russell Brunson and
00:01
welcome to the marketing secrets podcast
00:03
today my talk is about how I’ve made
00:05
over three million dollars in just 90
00:07
short minutes so the big question is
00:11
this power entrepreneurs like us who
00:14
didn’t cheat and take on venture capital
00:15
we’re spending money from our own
00:17
pockets how do we mark it in a way the
00:19
lets us get our products and our
00:21
services and the things that we believe
00:23
in out to the world and yet still remain
00:25
profitable alright everybody so um
00:40
unless I’m living in Iraq you’ve
00:42
probably heard everybody talking about
00:44
what happened last weekend which was
00:45
kind of crazy so I had a chance to speak
00:47
at Grant cardones TEDx event and yes the
00:50
rumors are true we did my presentation
00:52
in the end I sold a special offer and we
00:54
sold over three million dollars in sales
00:57
not just contracts but collected cash in
00:59
the bank in just 90 short minutes and
01:02
I’ve got a ton of questions coming in
01:04
from all over the place so how we did it
01:05
why we did it and all sorts of craziness
01:07
and so I just wanted to use this episode
01:08
I can tell you a little backstory and
01:10
show you the actual process how we did
01:12
it and then at the end I got 12
01:13
questions that a lot of guys are asking
01:15
as well that was in kind of cover and so
01:17
that’s kind of game plan so with that
01:19
said um I’ll kind of jump back in the
01:21
backstory so a couple years ago was the
01:23
first time I ever heard about Grant
01:24
Cardone when the guys that works for me
01:26
Randy grizzle he he came to me system
01:30
about Grant Cardone and Mike who’s that
01:31
he’s like he’s this guy he showed me
01:32
some videos I was like oh so he came
01:33
aware of him then I started following
01:35
him and just start seeing his stuff and
01:37
last years probably a year and a half
01:39
ago he he decide he was in launch an
01:41
event he called it the 10x growth con
01:43
and he launched this event and I was not
01:45
one of the speakers when they launched
01:47
it and as they started launching
01:48
striking and bigger and bigger and
01:50
finally one of my friends Brian post he
01:52
reached out to me said hey you should
01:53
really speak this events can be a big
01:54
deal and I’m like I don’t have time to
01:56
speak at events anymore much as I would
01:58
love to and he’s like no this is one I
01:59
think it’d be worth for you to do so he
02:01
introduced me somebody over there and
02:03
next thing we knew I was on the I was on
02:04
the the page as the one of the speakers
02:06
and I’d know Grant Cardone at the time
02:08
he didn’t know me activate a call before
02:10
they event to find out what I was gonna
02:11
talk about and I kind of told him and
02:13
he’s like well I want you to I just
02:14
remember he’s like I’ve had other people
02:16
like internet guys try self stuff and
02:18
you know they’re not very good at it in
02:19
fact when you go out there just go tell
02:20
him the price first and just talk about
02:21
and do people will buy that’s like you
02:24
know the you guys know my backstory I’ve
02:26
been doing this for a long time for over
02:27
a decade and I’ve spoken on stages a lot
02:29
I know the process and I was like well
02:31
this is the way I want to do it right no
02:32
no like you shoot our way into work and
02:34
I was like okay and my head I was like
02:35
now I’m doing it my way like I know how
02:36
it works but I’d you know I didn’t want
02:38
to like be weird on their first
02:39
relationship or first call so they okay
02:41
so when is that event I think there was
02:43
a camera many people this is a 2,200
02:45
2800 don’t remember the exact numbers we
02:47
got there and you know we showed up Dave
02:49
they would or nice show up in a big box
02:51
of order you know a box full order forms
02:53
and we asked him so Kay when I speak
02:55
tomorrow you know I need a couple sales
02:56
tables and need I need staff to help man
02:58
the tables into closed sales and they’re
03:00
like why would you do that like we don’t
03:01
have staff for you and I was like this
03:03
is how it works and they never any
03:05
respect from the time they never see me
03:06
clothes or cell and so I couldn’t get
03:08
them to even give me a like literally a
03:09
table to sell from and so I’m like okay
03:12
well this is how we sell so luckily Alex
03:16
Leila her MOSI and who our inner circle
03:19
members and two comma Club winners and
03:21
soon to be eight figure Award winners
03:23
they were in the audience as well and
03:25
and I said hey can you guys help us
03:27
close sales and make sure where’s the
03:28
table mic there’s no table here so
03:30
there’s like three door exit doors so
03:32
Dave wasn’t one door at the box of
03:33
applications and the handful of pens we
03:35
bought it
03:36
staples in 94 and so is Alex and Leila
03:38
and so when I did my whole thing and I
03:40
did my clothes and people started
03:41
running to the sides to sign up and Dave
03:43
and Alex lay there pulling normal forms
03:45
out of a box trying to sign up people
03:46
and in a short 30 minute window there
03:49
they were able to close just shy of a
03:51
million dollars in sales I don’t know
03:53
where exactly was I know it was almost a
03:54
million but not quite in sales in this
03:57
thing I remember telling them afterwards
03:58
Clegg off stage and Grant Cardone came
04:00
up to me and first time we actually met
04:01
in person he was like I never seen
04:02
something like that before like what
04:03
he’s like I’ve never seen a table rush
04:05
like that people are running to the bus
04:06
side to buy your stuff I was like yeah I
04:08
kind of told you guys that but nobody
04:09
believed me and and anyway and I was
04:13
like that’s us how the process works and
04:16
and I knew I remember afterwards he was
04:20
like I want you to show me how to do
04:21
that so if you watched some of the faces
04:22
or some of the interviews he done with
04:23
me afterwards you know always about that
04:25
like I never seen someone do that before
04:26
right that was the coolest thing in the
04:27
world and anyway so about a month or so
04:30
later they called me on the phone in the
04:31
night Kate we’re thinking out do another
04:32
event is someone gonna try to get out
04:33
9,000 people out if you want to speak at
04:35
it it was like well first off I don’t
04:38
think that’s possible you know 9,000
04:39
people to then but your last meant was
04:41
so good I think we could you know if you
04:43
do to get a more than willing to come
04:45
sit cool he’s like you’re gonna be our
04:46
big money speaker and he put me on the
04:48
thing and they started promoting this
04:49
thing for Ike the next year and lo and
04:51
behold
04:52
despite like my skepticism they had
04:55
9,000 people in the room like it was
04:56
crazy it was in Vegas in at Mandalay Bay
05:00
and the huge arena that you know I know
05:02
they do boxing matches there they do
05:03
concerts there like it was crazy and so
05:07
they they filled it out so probably a
05:09
month and a half two months ago we did
05:10
call from before an event that I can’t
05:12
says what’s happening and you know we’re
05:14
gonna you know we made solar 8500
05:17
tickets to the time like we’re in have
05:18
all of 9,000 sold and I was like oh crap
05:20
and so we start talking about to do the
05:21
sales process and there I go he what’s
05:23
gonna happen to Ram an app on the phone
05:25
so you skate up and tell them to buy on
05:26
the app and that’s how you leave your
05:27
table or table rush I was like no
05:29
that’ll no that’ll kill all the momentum
05:31
and that no that’s how it works make no
05:32
like please please do not list me on the
05:35
app and they didn’t all the other
05:37
speakers were in the app with their
05:38
price points knees click Abunda by my
05:39
please will claim in the app like the
05:41
whole Sokol social psychology is selling
05:43
happens if you’ll stand up and they’re
05:44
all running to go buy something like
05:45
please don’t take that away from you
05:47
please say agreed do not put me in the
05:49
thing and then I was okay we need tables
05:51
mic well how is it gonna work like this
05:53
arena there’s three levels bottom floor
05:55
first floor second throw our third floor
05:56
and and then it’s like this huge it’s
06:00
like a big basketball arena right so
06:01
it’s like there’s people it can go all
06:04
around the whole thing and they’re like
06:05
how are you gonna do something I don’t
06:06
know let’s let’s brainstorm this we
06:08
spend the next couple weeks had a
06:09
brainstorm out this process and so
06:13
August I wanted to go and prepared but
06:15
biggest problems like I can’t speak run
06:17
the back room signups I’m like run the
06:18
back of the room unless you’re on 2nd or
06:20
3rd floor 4th floor 2nd floor then you
06:21
gotta run up the stairs and run halfway
06:23
down the hallway to the other you know
06:25
and it’s just I so stressed out like how
06:27
are we gonna make this work and so as I
06:29
was planning this
06:30
talk a lot of people and one really good
06:32
idea that I got from Brendon Bouchard
06:35
samhitas no Brendon
06:37
he told me he spoke at a big event like
06:38
that one time and said but he does he he
06:40
said afterwards people are gonna get
06:41
pictures with you which is true I was
06:42
like stuck in the casinos and the
06:44
elevators and everywhere people trying
06:45
to pictures with me but he said the way
06:48
he did is he put up a picture booth
06:50
right next to the sales table and said
06:51
they were who signs up today you get a
06:53
picture with me so you can have it and
06:54
they say what happened is that you know
06:56
bunch people ran over to buy and they
06:57
get in line but so it happened took in
06:59
an hour Saudis pitch here so everyone’s
07:00
seeing this big line of people and some
07:02
working week coming over and coming over
07:03
says you just have Billy keep closing
07:05
from social proof for like an hour so
07:06
afterwards that’s like that’s a really
07:08
cool idea so I decided to take that idea
07:10
and a bunch of other ones and this is
07:12
kind of how I choreographed it so the
07:14
first thing you should all from sets
07:15
from stage selling one of the biggest
07:17
things you don’t want people to do it’s
07:18
like when you’re about to make your
07:19
offers to handout order for people
07:20
always do this and drives me crazy
07:22
they each of their pitch and the mic
07:23
alright weird and out the order form is
07:25
ever starts handing out the order forms
07:26
else and everyone’s like looking at each
07:27
other again the order forms of handing
07:28
it they’re reading the thing they stop
07:29
focusing on the speaker when I start
07:31
handing out order forms to my sells rate
07:33
dramatically shot up so I have a rule
07:35
that’s like never hand out order form
07:36
ever make them go to the back of the
07:38
room to get the order form that for it
07:39
therefore it creates the the table rush
07:41
to the back but the problem in it this
07:43
way is first off if we wanted how to
07:45
order forms we couldn’t cuz there’s nine
07:46
thousand seats that’s impossible
07:48
second thing is because there’s like
07:51
tables on like different levels and
07:53
things like that like I just like it
07:56
would have been a nightmare even
07:57
as I’ll get you in a minute I get took
07:59
about three hours to process just get
08:01
people thought the order form is because
08:03
it was so so many people so I was like
08:05
we need to figure out a way to get order
08:07
forms in the hands without them knowing
08:08
there’s an order form because if an
08:09
order form is gonna kill the sales and
08:11
so I was like how we can do this awesome
08:12
we had this idea for the sneak attack so
08:14
let me show you the sneak attack yes
08:15
those who are watching this live if you
08:16
if you’re hearing it you want to see go
08:18
to marketing secrets calm and you can
08:19
actually see the video this let me
08:21
explaining this right now I’m if you
08:23
listen to podcast so just kind of walk
08:24
there’s me so first thing it is like
08:26
okay what if we gave them all packet so
08:28
this is this is the packet right here I
08:29
was like inside this packet we’re gonna
08:32
have two things number one is the order
08:33
form because this is what they need to
08:35
have to fill out and then I’m gonna have
08:36
as little detail as possible on the
08:38
order form just enough they know what
08:39
they’re getting and then you know how to
08:40
do it from the Philadelphia order form
08:42
my go on son everyone’s chair
08:43
see an order form and the second thing
08:45
is like most of all I can have a pen
08:47
right about 9,000 people potentially
08:48
buying like there’s no pen so like I
08:50
need a sneak attack a pen into
08:51
everyone’s seat so the goal with the
08:53
sneak attack this order form in this pen
08:54
and everybody see what nothing no
08:56
neither there’s an order form there
08:57
that’s why we put in this really cool
08:58
package it looks awesome and then sided
09:00
we put a couple things number one we put
09:02
in these really cool I build funnel
09:04
stickers when it goes in your laptop one
09:05
that goes on your phone so they get
09:07
these like here’s a gift from Russell
09:08
reciprocity right here’s this really
09:09
cool sticker and the number two we’ve
09:11
given these cool pop sockets go on the
09:13
back your phone say funnel hacker I was
09:15
able to do a couple things as one is
09:17
actually demoed how to use these during
09:18
my presentation number two they put
09:20
these on the phone now that now they’re
09:21
part of our community their funnel
09:22
hackers so there’s two gifts that were
09:24
there and then I had a note sheets for
09:26
my presentations like you know the
09:27
schita here you can open it up and you
09:29
can take notes what we’re talking about
09:30
so although these three things whole
09:33
Goldie’s is to is to be so cool and
09:35
exciting that people do not notice the
09:37
fact that there’s a sneaky little order
09:38
form and a pen inside the envelope this
09:40
is how we are Trojan horsing an order
09:42
form in every single seat in the entire
09:44
arena and then we had this the envelope
09:46
and the back was a big huge sticker that
09:47
said warning do not open until Russell
09:49
Brunson this presentation begins that
09:51
was on the back of the sticker so that
09:52
was the plan we’re gonna we started
09:53
getting it all printed like nine
09:55
thousand or printed and put together but
09:57
then the problem happen is that we found
09:58
out that the seats through the event
10:00
they don’t lay flat they pop up when
10:02
people aren’t sitting on it it’s like we
10:04
sew our envelopes wouldn’t sit on their
10:05
seats cuz they would pop up they’d fall
10:06
to the ground
10:07
it’s like crap now we gotta figure out a
10:08
way to make sure that these packets
10:10
actually stay on their desk so then we
10:12
went in ordered 9000 these bags say
10:15
clickfunnels on it and then we put the
10:17
pack inside the bags then hung the bags
10:18
on the chair so then the next questions
10:20
like well how do you get nine thousand
10:22
these out to everybody and so we had to
10:24
figure out how to do it so we ended up
10:25
doing it the night before I spoke I’m
10:27
Ashley that was over we I think we
10:29
really hired 10 or 15 different temp
10:31
workers plus we had about ten people
10:32
from our team and they went out to every
10:34
single chair and take the packet inside
10:35
the envelope and hook it hump it on a
10:36
chair and talking about - now for three
10:38
hours - it the entire thing to blanket
10:40
the entire audience with the Trojan
10:43
horse order forms wrapped up with a
10:45
bunch of cool gifts and things like that
10:46
again so that was the thing then the way
10:49
was gonna happen is that after somebody
10:51
decided to buy they were going to run to
10:53
if they were a VIP there’s a VIP room at
10:55
the table there on the bottom floor
10:56
there was
10:56
there’s two tables in the back of the
10:57
bottom floor and they were in anywhere
10:59
in the bowl around here to go section
11:01
118 so some people grew up stairs right
11:02
there some to lever upstairs and run
11:04
clear around the whole thing
11:05
and then what they would do is they
11:06
would order it would take me or they
11:08
would take the order form right here
11:10
it’d fill out the order form then take
11:11
it to someone on our team and then some
11:12
of our team would then hand them this
11:14
packet right here so it’s fun to build
11:15
their secrets what they bought
11:16
then they could open up this thing up
11:19
and then a couple things inside of it
11:22
they’d pull it out and number one is
11:25
here’s the thing it shows me how to
11:26
claim what they just purchase so there’s
11:27
no how to go online what’s gonna happen
11:29
and how we’re gonna text them their
11:30
login and if they have any issues their
11:31
support issues number two is there’s a
11:34
letter to their business partner spouse
11:36
explaining what they just bought so that
11:37
they make it home that I like why did
11:39
you spend this money and the number
11:40
three was a golden ticket if they didn’t
11:42
get a picture with Russell so they were
11:44
handed this packet back they’re supposed
11:45
to rip this open grab the gold take it
11:46
out then run up to 118 stand in line to
11:48
get pictures with me and on top that we
11:50
get some other cool bonuses we gave them
11:51
the funnel hacker cookbook if they
11:52
brought this to us and we also gave them
11:54
the expert seeker stock I’m so here’s
11:56
audiobook they could plug in the air and
11:57
listen to when they’re on the ride home
11:58
so those are the two things we had
11:59
created to get them to buy so that was
12:04
kind of the the game plan so went out
12:06
there the second thing is that I was
12:08
into my presentation but the problem is
12:10
that everybody at the year before had
12:12
seen my presentation we’d signed up I
12:14
think 450 almost 500 people the year
12:16
before in 1997 and then over the last 12
12:20
months grant has been promoting that
12:21
presentation like crazy so I think like
12:23
half million people have seen that
12:24
presentation through him and his
12:25
audience we sold a lot of clickfunnels
12:26
because of it Thank You grant we love
12:28
you but I was like I hang you the exact
12:30
same presentation to the same audience
12:31
who’s pretty much already seen this
12:32
thing but I needed to give the same
12:34
framework of the presentation because
12:35
the framework is what sells clickfunnels
12:37
when she’s been proven to sell
12:38
clickfunnels and couldn’t make the same
12:39
offer because because we were charging
12:42
more first off for charging three
12:43
thousand dollars and then number two not
12:47
only charged three thousand dollars we
12:48
were trying
12:49
obviously I needed to create better off
12:51
works I want a neighbor who bought last
12:51
year to buy again and a bunch of other
12:53
things so that was some of the the
12:55
groundwork so why do we raise price to
12:58
three thousand dollars why a bunch of
12:59
reasons one is my goal was when we first
13:02
started as my goal is make which make
13:03
three million dollars in an hour and a
13:06
half this is the reason why when you do
13:07
an event like this 50 percent where you
13:08
sales goes to the
13:09
hosting the event you keep the other 50%
13:12
and so my goal was to try to make I want
13:14
to I wanted to net a million dollars an
13:16
hour that way of somebody ever ask me
13:18
how much I charged in how I could late
13:19
well it’s a million dollars an hour so
13:21
that was kind of my selfish reason why I
13:23
wanted that was my goal I was like hey
13:25
9,000 people if we can close one out of
13:27
nine at three thousand bucks apiece
13:29
every three million dollars which means
13:30
I netted a million dollars an hour for
13:31
an hour and a half which would be really
13:33
really cool so that was the goal going
13:34
into it and so because of that I took my
13:37
my framework my presentation and I read
13:38
tweaked a tree changed it as you you
13:40
know but the the structure was still the
13:43
same i customized it very specific to
13:45
their audience can know their I know who
13:47
the audience is now I know who but
13:48
they’re looking for a height of the
13:49
businesses they have what their major
13:51
concerns worse we crafted the
13:52
presentation to speak directly to them
13:54
and then we made the offer better we
13:56
added a bunch more cool things we had a
13:57
funnel scripts for your ad traffic
13:58
secrets a bunch of other cool things and
14:00
so the presentation was similar to ones
14:01
I’ve done the past but was definitely
14:02
upgraded for this event and so I got on
14:05
the stage excuse me was crazy we got
14:07
there I supposed to speak the ground
14:10
supposed to speak the second day and I
14:11
was speak right after him we got there
14:12
and grants voice was gone but I grant
14:14
can’t speaks Europe right now I’m like
14:15
oh I’m not ready for this and so we had
14:18
a kind of scramble go everything
14:19
together and they reduced me I came on
14:21
stage and did my presentation and and at
14:25
the end of presentation I sold and from
14:28
that we had we had over three million
14:31
dollars collected from the presentation
14:34
and we’re still I think we’ve another
14:35
play 1/2 million or so in declines we’re
14:37
going through right now but all said and
14:39
done scheme somewhere between you know
14:40
three and a half to four million dollars
14:42
but for simplicity sake we made at least
14:45
you know more than three million dollars
14:47
90 minutes from using things I netted
14:48
more than a million dollars an hour for
14:49
an hour and a half my time which was
14:50
amazing and it was it was cool so that’s
14:54
kind of behind the scenes some of the
14:56
tricks and the things we did to make
14:57
sure that that actually worked
14:59
I hope I’m sure I miss some things oh
15:01
yeah and so after I did my whole
15:03
presentation we closed it was crazy like
15:05
they took me they they had security
15:08
guards there’s chair carrier I took me
15:09
back and people are running to all eight
15:11
four eight different places right like I
15:12
could see people running to the to the
15:14
VIP table I saw people run into the back
15:15
tables we were running upstairs
15:16
it was weird cuz typically when I get a
15:18
table rush you just in a smaller room
15:20
and you hear that their hustle and the
15:21
bustle and so it’s really really
15:22
out a lot of times the fact that loot a
15:24
brush will get so loud in the room
15:25
during the table or so I can’t even
15:26
finish my presentation whereas this one
15:28
because the the stadium was so big I
15:32
heard a lot of rustling but we didn’t
15:34
get loud it was kind of weird thing I
15:35
like I’ve no idea people actually buy us
15:37
kind of nervous so I ended later when I
15:39
went off stage and then security guards
15:41
took me the bathroom got me a drink and
15:42
took me back up to where the picture
15:43
booth was at when I got to the picture
15:44
with a walk through the door and I look
15:46
out there and I see this section had all
15:47
these extensions I think it’s called the
15:49
people weave back and forth and about 5
15:51
or 6 levels deep or always people as far
15:54
both directions as I could see and
15:55
people tell me later that the line
15:57
literally wrapped around the entire
15:58
arena I stood there and people come in
16:02
shake their hands take a picture next
16:03
verse the next person the next person
16:04
and took like 3 half or 4 hours with the
16:06
pictures over 1000 1200 people whatever
16:09
was a picture after picture after
16:10
picture like I remember my face being
16:12
really sore when I got married on my
16:14
wedding night this was like that but way
16:15
worse wait longer just the promise
16:17
Michael it was crazy it was awesome and
16:21
then we’re back home I went back to the
16:22
hotel that night went to the room and we
16:24
had 8 or 9 people sitting there trying
16:26
to process all transactions fast I could
16:29
which was really cool as well I’m just
16:32
saying he’s huge stacks there war
16:34
reforms and seeing our whole team go
16:36
through processing orders and they what
16:37
happened as the by the time was done we
16:39
processed I think we had in the bank
16:41
like 2.4 million but there was like like
16:43
eight hundred plus thousand dollars and
16:45
failed credit card payments and so next
16:48
morning missed an email and we also
16:49
texted every credit card fail and come
16:51
back to the to the table so by Traveler
16:53
morning I came down the booth the 10x
16:56
booth was there and there was a line of
16:58
people at 4 or 5 people deep like
17:00
wrapping us through stanchions like you
17:03
know the big line of probably 50 to 60
17:06
people in line gave their credit cards
17:08
updated and then and then we text to
17:11
grant and his team and said hey you go
17:12
this was awesome I’m like I think I
17:14
could push people over the edge you know
17:16
this is a group full of sales people
17:18
like they probably want to learn how to
17:19
sell what if I did a special one-day
17:20
event where I showed them how to sell
17:22
with I just sold and if you give me ten
17:24
minutes I think I can close another who
17:25
knows worth the people and so they
17:28
agreed so let me get back on stage the
17:29
next day for about ten minutes come up
17:30
there and basically tell everyone hey
17:31
yeah we did three million dollars in
17:33
sales if you guys want to see what we
17:34
did
17:34
everyone already signed up
17:35
congratulations you get this for free
17:36
I’m doing one day workshop I’m gonna
17:38
walk us through how we do our
17:39
presentation and then so you didn’t
17:41
now’s the time push me over the edge
17:43
stamp right now go get signed up and you
17:45
get this bonus as well and apparently we
17:47
said we got about another twenty fifty
17:49
three hundred thousand dollars and sales
17:50
came from that from this from the double
17:52
close we nicknamed me at the double
17:53
close so it was the second close in the
17:55
second day and it was really really cool
17:58
and uh yeah drink anything else want to
18:01
share with you guys so would be that
18:02
we’d be double close and I was it was
18:06
amazing such a fun experience so I’m
18:08
alright so with that said I’ve there’s
18:10
twelve questions that Julie story and
18:12
pulled off of Facebook that people were
18:13
asking me like crazy I probably had
18:14
already answered some of these I’m gonna
18:17
go through it anyway and and then she’s
18:19
probably good for this into a really
18:20
cool blog post if you ever see a
18:21
detailed detailed breakdown of this with
18:24
images and screenshots of all the cool
18:26
stuff we talked about it’ll also be
18:27
posted on the marketing secrets blog
18:28
over marketing secrets calm all right so
18:30
here we go the title of these questions
18:34
are the ten questions everyone keeps
18:36
asking about selling three million
18:37
dollars in 90 minutes there’s actually
18:39
twelve questions so there we go right
18:40
question number one how long do take you
18:41
to create your presentation great
18:43
question so the framework that I used
18:46
was the framework for my funnel hatched
18:48
presentation those would follow me for
18:49
last three years I did start a brand new
18:51
slide deck over I just slide number one
18:53
I went through and created all new
18:54
slides but I was taking a lot of
18:56
sections from other presentations and
18:57
kind of bleeding them in I started that
18:59
Monday I worked on all day Monday and
19:02
all day Tuesday let’s see all right
19:05
Monday Tuesday and then Wednesday I flew
19:09
to go see Dean gracio see so Wednesday I
19:11
was him all day and we flew from from
19:13
Boise Arizona spent all day there then
19:14
from there we flew there to back to our
19:18
hotel in in Vegas that night I spent
19:20
some time and then Thursday I spent
19:22
probably half a day
19:24
so probably total said and done probably
19:26
three three full days on the
19:29
presentation if I was doing it from
19:31
scratch will take a lot longer that
19:32
obviously probably take me about we can
19:33
have two two weeks there’s three days
19:35
kind of reworking it and refiguring the
19:37
whole thing out and getting it all to
19:38
work number two I just come up with such
19:40
a great offer so a couple things first
19:44
off you know I’ve had my fun iyx offer
19:46
for a while so I kind of know what the
19:47
is and I was try to make it better right
19:49
so what are the things we can add to
19:50
make this offer even better than it
19:52
already is if that’s if that’s possible
19:54
and so that’s kind of where we were we
19:57
started at they looks like my battery or
19:59
camera here I’m using this presentation
20:02
is overheating so I’m gonna pause this
20:04
really quickly the battery cool down
20:05
I’ll be back to answer question two to
20:07
twelve here in a few seconds all right
20:09
I’m back hopefully the camera won’t
20:10
overheat again but during the break
20:13
James thought it would be a good idea if
20:15
I showed you guys a stack of the order
20:17
forms as long as you’re watching the
20:18
video if you’re what listening to the
20:19
podcast go to marketing seekers comms
20:21
check out this video so here is the
20:23
stack of all of the order forms that
20:25
were successfully processed so each one
20:28
of these counts as a three thousand
20:30
dollar bill so yeah that’s that’s three
20:37
thousand so yes this works
20:39
and as I’m storing this somebody well it
20:43
wasn’t on the questions here I saw as I
20:45
just go onto Facebook right click record
20:47
something asking it where I made it my
20:48
presentation from it’s like you guys
20:50
this is the perfect webinar script if
20:51
you haven’t read the expert seekers book
20:53
yet literally it’s I just used the
20:56
script that’s in the expert secrets book
20:57
oh I have a problem with secrets I just
20:59
tell everybody all my secrets and so the
21:01
presentation is literally word-for-word
21:03
from the expert seekers book same one
21:05
that I’ve been using and trying to keep
21:06
you all USU’s as well so they are all
21:08
right back to the questions for question
21:10
number two how’d you come up with such a
21:12
great offer so again I just took our off
21:14
we’ve been using in the past and we try
21:16
to Ted exit the event named as 10x is
21:18
like I kept saying like grant told me at
21:20
NXT event how can make this better so
21:21
instead of even a copywriting training I
21:23
gave him funnel scripts instead of just
21:25
kidding like traffic workshop I gave
21:26
them traffic secrets um I did a call I
21:28
did the webinar blueprint with Jason
21:30
flatland last week before the event and
21:33
one things he talked about it’s like
21:34
when he tries to include bonuses he’s
21:35
like first off I tried to like get proof
21:37
that the bonuses actually worth a lot
21:38
and so one of the bonuses was I gave
21:40
people access to traffic secrets which
21:42
is Jon Reese’s course on how to get
21:44
traffic I bought the company from him
21:46
license all the content from him and so
21:48
said me saying hey good access to
21:49
traffic secrets I literally showed
21:50
here’s all the wire transfers all the
21:52
money that I sent John Reese to buy
21:54
traffic seekers from I spoke to give you
21:56
this bonus it cost me almost a million
21:57
dollars to mail you this bonus and
22:00
and people were just going crazy like
22:01
dude you spend million dollars and I
22:04
gotta give you you know $3,000 for that
22:06
so it makes it really big so example if
22:08
your try created bone it’s like one
22:10
thing Jason says really smartest is like
22:11
I go to hire someone who’s awesome at
22:13
this thing and I don’t just he saying
22:15
usually I could get it for free because
22:16
like instead I go and I pay them and
22:17
I’ll like wire in $10,000 or something
22:19
so I can show be like I literally spent
22:20
$10,000 for this interview and you guys
22:22
get it for free as part of this course
22:23
so just gives you like a proof element
22:25
but anyway that was kind of a cool thing
22:27
but that’s kind of how we made the offer
22:28
so great it’s software if you look at
22:31
also a structure my offers is like when
22:33
you invest in the funnel hacks training
22:35
today I mean you all this other stuff
22:36
for free so click funnels became free
22:39
traffic secrets is free funnel scripts
22:41
is free you know all the other things
22:43
are all free free free free free
22:45
learning the paying for is the actual
22:47
training so that’s kind of a cool win
22:49
structure and then again I had the bonus
22:51
this way that felt like a cookbook and
22:52
the audiobook they got to leave with
22:53
which people love leaving events with
22:55
stuff that they can like show they
22:57
actually invest in something so they get
22:58
they got the book they got the mp3
23:00
player and then uh what else what else
23:04
oh and then the picture something they
23:07
could only get right there’s like you
23:08
get pictures meats you take at home and
23:09
that way you’ve got a picture you can
23:10
use and I told people to put on the wall
23:12
as a reminder of the commitment they
23:14
made they’re gonna 10x their business
23:15
the next 12 months so those are some
23:17
things for the offer what are the things
23:19
you dread before a presentation to stay
23:20
focused so for me like I get I still get
23:23
nervous into smaller events usually I’m
23:25
in rivers for an hour to before I go
23:27
onstage this one I was in respect tuning
23:28
out days before I got stage I just had
23:30
this this nervous energy which wears you
23:32
out so part of it he-man energy ups was
23:34
like eating really healthy was like you
23:36
know making sure I’m trying to get sleep
23:37
at night and trying to like just keep
23:39
energy up in the morning I’m getting
23:41
ready I was like listening to music
23:42
trying to you know get myself in state
23:43
and then a lot longer for me is like
23:45
getting down there like I had to go the
23:47
night before and actually stand on the
23:48
stage like some reason that calms my
23:50
nerves I see like this is what its gonna
23:51
look like what the audience is gonna
23:53
look like that was a big part for me and
23:55
then when I got down there was just like
23:57
you know I pray a lot during these
23:59
nervous times I’m praying live I’m gonna
24:01
be able to serve the highest level I’m
24:02
gonna be able to say the things are
24:04
inspired people motivate people to
24:05
actually change their life and yes a lot
24:08
of praying and then when it gets really
24:09
close I jump around eye cream energy out
24:11
should I get prepared and ready and then
24:13
start calling your name and the next
24:14
thing you know you step out there and as
24:16
soon as for measly something on the
24:17
stage and I see everybody then all the
24:19
nerves just kind of crash and then it’s
24:20
like boom into state and used to go
24:23
hope that helps number four what’s the
24:25
hardest thing about logistics of
24:26
processing that many cells so quickly so
24:28
I can talk about that the fact nobody
24:29
had pens there’s nowhere to send people
24:31
to order forms and so kind of what we
24:33
did with those packets and the
24:34
sneak-attack the Trojan horse order
24:37
forms and pens that was the biggest part
24:39
to get to work and they have enough
24:40
people to take orders we literally had
24:42
people there over an hour along line
24:45
just to build take people’s money which
24:47
I felt bad the next three or four
24:48
speakers because literally people on the
24:49
hallway either buying or they were
24:51
watching this whole circus that was
24:52
happening out there this huge line so it
24:54
was pretty cool I wonder if I’d how do
24:56
you prepare your team under your company
24:57
for this event it was a big a lot of
24:59
preparation ahead of time we had pre
25:02
meetings explaining the process and we
25:03
got there we showed everyone kay here’s
25:04
the tables are happening usually got to
25:05
be doing here’s you get this you got to
25:07
return this and if the most part worked
25:10
really good we had some temp workers
25:11
there he didn’t pay attention very well
25:12
to kind of mess some things up but for
25:15
the most part it ran really flawlessly
25:18
it was just good number six how has it
25:20
been since the event um it’s been been
25:23
crazy I was in Vegas from the day in
25:24
half afterwards just processing orders
25:26
and get stuff done it was tough like man
25:28
I I remember in the morning I need to
25:30
get some water so there was this little
25:32
shop where you can buy stuff right next
25:34
to the elevator so I jump in elevators
25:36
came down went to buy some waters and I
25:38
got stuck out there for twenty five
25:39
minutes taking pictures of people and
25:40
like I’m in my jammies my hair is all
25:42
messed up I’m tired Mike I just show you
25:44
some water for my wife and I had someone
25:46
came to me they’re like like you you buy
25:47
your own water you’re the only
25:48
multi-millionaire I know who buys their
25:50
own water I thought was kind of funny
25:51
that was kind of crazy and then um we
25:54
needed to get b-roll though so part of
25:57
me like we made three million dollars
25:59
presentation I’m gonna make a lot more
26:00
than three me telling the story this
26:01
presentation and you’ll see some stuff
26:03
coming out over the next few months of
26:05
how we’re gonna keep keep this the
26:07
momentum going but your part was like
26:09
telling the story like we had I had
26:11
three of my video guys they’re capturing
26:13
stuff and one of them Dan usher he he’s
26:17
making a promo promo video for the bonus
26:20
like gay people with live events
26:21
so anyway you guys will see that here in
26:24
the near future but one of the things
26:27
that
26:27
that he wanted to think I want an aerial
26:29
shot of the event because like you can’t
26:31
find copter enamel Bay and so he went
26:35
and rented a helicopter one of the
26:37
helicopters there’s no doors on it and
26:38
then we got to go in the helicopter and
26:40
they harness this to the helicopter and
26:42
then we flew at night past mandolin Bay
26:44
and I got to hang out of the helicopter
26:45
looking back him as he’s filming me
26:46
Frank a three-second b-roll shot the
26:49
really use in the promotional video so
26:51
we did a lot of fun stuff like that
26:53
and then my we got to my wife shopping
26:55
to go get some clothes and myself
26:56
shopping as well to go get closer
26:57
lacking live so that which was kind of
26:59
cool and then have that went to Michael
27:02
Jackson show which was really cool as
27:05
well and it was a good time but a good
27:07
time it was hard to walk through the
27:08
halls afterwards just get him on bar by
27:10
Evan wanted to take pictures it was
27:11
tough because I want to give everyone
27:13
the chance and I was like if you bought
27:15
you got your picture so like that was
27:16
your shot and anyway it was just I feel
27:19
so bad to how people know and I tell a
27:21
lot people know and it’s just it was
27:22
tough but that’s been craziest fun
27:24
watching at Facebook that was talking
27:26
about it apparently traffic inversion
27:27
events happening right now and I’m out
27:28
there but um my lunch my team’s there
27:30
and they said that it’s the talk of the
27:31
whole event everybody’s talking about it
27:33
was having any texts and boxers and
27:35
Facebook messengers people all over the
27:37
place that are messaging about it so
27:38
it’s kind of fun to just that it was
27:41
that big of a deal that people know
27:41
about it
27:42
I never said what’s one piece of advice
27:44
you give someone about stuff from stage
27:46
or from the webinar study this book I
27:48
spend here my life writing this book so
27:50
you know exactly what to say how to say
27:51
it where to say it and then go watch all
27:53
my webinar it’s like even if you’re
27:55
gonna buy my stuff watch to learn the
27:56
process learn the energy level like all
27:58
those 10 things you need to be able to
28:00
produce a webinar and and to do it
28:02
yeah model a Model Model Model like you
28:06
know one of my friends who’s now has got
28:07
a career writing webinar so people he
28:09
told me is like I watched your Fox
28:10
webinar at least a hundred times and I’m
28:13
like people were doing webinars and like
28:14
mic if you watch right and like no I
28:15
haven’t seen yet like you kidding me
28:17
like do your homework anyway there you
28:20
go see like how I pitched why I pitched
28:23
see my tonality my voice patterns by how
28:26
did the stack and the clothes and how I
28:27
create urgency and scarcity how
28:29
mentoring questions like all those
28:30
things are keys to it so you can read in
28:32
the book but then go watch it to
28:34
understand it
28:35
[Music]
28:37
number eight why did you have people do
28:39
manual or
28:40
said digital okay again everyone else
28:41
who sold the event had people plot their
28:43
phones and and click on the app to buy
28:45
the product couple things number one
28:46
when we were in the venue the app had no
28:49
internet access people that were doing
28:50
that the cells actually didn’t go
28:52
through so a lot of their speakers rank
28:54
okay well when you leave the event go
28:56
and find it
28:57
number two is half of selling is like
28:59
the social pressure and the psychology
29:01
behind like social proof this is
29:03
actually real so it’s like people point
29:04
to on their by nobody knows who else is
29:06
buying we’ve all running up and they’re
29:07
running someone they see a line that
29:09
wraps around the arena and they see all
29:10
this energy excitement and momentum so I
29:12
don’t know the exact that is but like
29:14
everyone else gets this so it must be
29:16
something i needi part of as well so it
29:18
causes a social situation here as well
29:19
so that’s why we did the old-school web
29:22
what instead of what would number nine
29:25
what was the incentive for them to wait
29:26
in that along the line during the table
29:27
rush it was able to come get a picture
29:30
with me which makes me make a dumb
29:31
little thing but it’s important to
29:33
people like I just know that every time
29:36
I walk through the hallway before and
29:37
after I was getting mugged by people who
29:38
wanted the picture with me which is
29:39
funny for my wife she’s like why do
29:41
people want their picture with um I have
29:42
no idea it doesn’t make sense to me
29:44
either but that was a big thing that
29:46
people people want that and gives them
29:48
something tangible so that was the big
29:50
part of class with a SATA line they got
29:51
the physical fun like a cookbook and
29:53
they mp3 players so it just gives it
29:55
some tangible as well and we give Billy
29:57
people to meet you some advise me you
29:58
invest from you they want to meet you in
30:00
or she can have a picture if you means
30:01
the world to them number ten do you feel
30:04
different now that you’ve broken another
30:05
huge record honestly no I feel exactly
30:08
the same my goal now is just not to let
30:11
my head get too big but definitely to
30:12
leverage it to grow clickfunnels even
30:14
further so I guess said earlier like
30:16
three three million dollars a 90 minutes
30:18
is cool but the thirty million dollars
30:19
were generating the next twelve months
30:20
because of this because the story is
30:22
more important and that’s what’s gonna
30:24
happen next and that’s the most people
30:25
give up most people do the first thing
30:27
and then they stop we the first thing
30:28
then you will watch watch those next
30:30
three or four months is that how I
30:30
leverage this you will definitely see it
30:32
a number eleven is Grant Cardone getting
30:35
kickbacks and saves his event yes you
30:36
split the the proceeds of yourselves
30:38
fifty-fifty with the event promoter the
30:40
other ones did all the hard work yet
30:41
they to get the people in the room so
30:43
they get half of the profits and it’s
30:44
totally totally totally worth it number
30:46
twelve is anything you do differently
30:48
[Music]
30:49
maybe but I don’t know yet
30:53
you know I think I think overall we
30:55
executed pretty well we thought a lot
30:57
through it and it worked really really
30:58
well I think my my double close my
31:00
second presentation I would have
31:02
choreographed that one a little better
31:03
may get some slides some things I just
31:04
kind of let there and kind of talked so
31:06
probably did choreograph that a little
31:08
bit differently but for the most part
31:10
really really happy with how it all went
31:11
and yeah so there you go guys that was
31:14
what happened at TEDx events have I made
31:15
a million dollars in 90 minutes it was
31:17
tons of fun looking on the near future
31:18
as I tell this story more and I’m kind
31:20
of walking you guys through the details
31:22
we will have an offer coming out it’s
31:23
gonna share all the information from
31:24
behind the scenes going through slide by
31:27
slide minute by minute my presentation
31:28
that I’ll be coming soon make sure you
31:30
keep listening the podcast went at one
31:31
that’s coming out without said thank you
31:33
so much you want to see the video this
31:35
or I read the transcripts go to
31:37
marketing secrets calm you can read it
31:38
all there and appreciate you guys and
31:40
will talk to us all this again soon bye
31:42
everybody would you like to see behind
31:45
the scenes of what we’re actually doing
31:47
each day to grow our company if so then
31:49
go subscribe to our free behind the
31:51
scenes reality TV show at WWF unhappy

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.