How I Make an Irresistible Offer

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YouTube Transcript: English (auto-generated)

00:00

[Music]

00:01

good morning one I’m ready for this day

00:03

are you ready what’s on the agenda

00:09

ah today we’re flying up to meet with

00:19

having already it’s gonna begin we’re

00:23

gonna go visit say I’m gonna go to the

00:27

guy’s place Joel Joel Avery alright Mary

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oh my god have so many names in this

00:35

world actually beyond the visit myron

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yeah dang it another name too many names

00:41

know more of evil believe the arts crews

00:50

are the only people that can actually

00:52

change this planet

00:56

[Music]

01:10

like

01:12

good ass that month Waikiki died wasn’t

01:15

they don’t stuff like romantic

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they easily stop really vet

01:21

[Music]

01:26

and I tagged you front of this graph

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know what I told me I said keep running

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this little deal absolutely comfort

01:33

strong would have I’ll be in the news

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that this guy died

01:46

[Laughter]

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newspaper what’s the worse that can

01:56

happen they said you answer husband

01:58

lived in the flower his body and

02:00

wardrobe for 48 hours

02:01

there’s the ad in the article that blows

02:03

the ad warning specials another thing he

02:07

were done both so Joel Marian back in

02:13

the day he won Phil Phillips body for

02:16

life so when I first met him he he was

02:18

beginning went to a right courses was

02:20

just cool he told me thanks and then I

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said five six years later he’s like

02:24

bigger than industries he’s like the

02:25

boss he’d better go dude huge events him

02:28

in a Josh Mazzoni they launched biotrust

02:30

together it blew up and did $100 like

02:33

the first like eight months or something

02:34

they say that he’s insanely aggressive

02:36

on everything does does that one thing

02:39

yeah Brooklyn is Houston Elka’s that’s

02:42

like a year that’s podcast I’m always

02:44

thinking whenever Florida it’s not like

02:47

we’re in Florida let’s do it took a

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while I moved to Florida new

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clickfunnels office alright so we have

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an idea we have something we’re

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passionate about what doesn’t

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irresistible offer look like and just

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explain that concept so people know it

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has to be overwhelming amount of value

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for the right price right so go ahead I

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always try to make it like I’m creating

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an offer I try to make sure that it’s

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worth ten times I’m charging for us

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that’s it that’s the that’s the lens

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like it’s not worth a thousand bucks and

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like I sell for 100 it’s not worth 100

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Microsoft for 10 so that’s the first

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thing and there’s a lot of ways to

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explain it we actually do an event each

03:43

year with with families so I let parents

03:45

come they can bring their teenage kids

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and so

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it was very first time we ever did it

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last summer and try explaining I

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couldn’t offer to the adults and the

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adults are kind of like glossing over

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and looking out the kids are like

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nodding their heads like and so I’m like

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I wonder if the kids are getting it so I

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I had like seven or eight come on stage

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come on stage they all came up I started

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picking ideas on okay let’s say you

04:05

start a lawn mowing company what would

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what would an irresistible offer be and

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we just a bunch of times and there’s

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this girl who you know she she’s a

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little tiny girl and and I’m like what’s

04:15

your business she’s like I’m a

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babysitter I was like okay how many how

04:18

many other girls you know they’re babies

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they’re just like all my friends babysit

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I make it how much do you charge like we

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all charge on a five bucks an hour for

04:24

babysitting I was like hey so you all

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have the exact same offer I think how do

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you make your offer more irresistible

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and she has a smile on her face and

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she’s been taking notes while we were

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going through offer she’s like how small

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the baby is like if it’s actually a baby

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are going to school you can like teach

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it ABCs so it can learn to like go to

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squirrel I love that love it well my new

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babysitting offer is this he’s like I’m

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not just a babysitter I’m actually a

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mentor for your kids and when I babysit

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and your kids came in I’m not gonna sit

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there and watch TV with them we’re gonna

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sit and we’re gonna read together and

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then when I’m gonna make him a meal it’s

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gonna be a healthy meal and then after

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the meal I’m gonna clean it up the the

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dishes we’re clean these up I’ll make

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sure your kids are in bed before they

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show up not only are they gonna watch

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Nora they’re also gonna clean our entire

05:05

house they didn’t teach her the ABCs

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she’s got no screen time she’s gonna be

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NAD naps oh yeah my handwriting is the

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best ever and she had like this whole

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list of all the things she’s gonna do

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versus all the other babysitters and she

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had this this offer just offer stack up

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here’s everything you didn’t get I was

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like oh my gosh like I would pay you 20

05:23

dollars an hour to babysit my kids right

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now because of like your offers so much

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better than anybody else’s yeah and they

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also looked out I saw the adults like

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getting like oh that’s why no one’s

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buying my stuff cuz it’s just as

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valuable they everyone’s got the same

05:35

product out here right if you look at

05:37

like our brainstorming sessions and

05:39

clickfunnels it’s literally that like

05:41

it’s a mystic we’re all so sophisticated

05:42

we have a pattern and a process is know

05:44

it’s a bunch of us sitting in a room

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right what if we did this what if we did

05:47

this what if we do this

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okay this is how I know if it’s a good

05:50

idea if I’m like hey what if we do this

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Dave’s like oh that’s a good idea I’m

05:53

like that I just sucked if I go what did

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he - Dave’s like oh my gosh

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that’s amazing that’s how we know this

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is part of the offer the new education

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is

06:02

everything 100% yeah like typically most

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people are selling commodity right like

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you can buy and like my iPhone I can buy

06:08

my iPhone that Best Buy or Apple calm

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and I think it’s a commodity can buy

06:11

anywhere right so like how do we turn

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that into an irresistible offer I did

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this on stage one time in event I said

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okay this is my iPhone I just bought up

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600 bucks like here they give me 600

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bucks for it

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you know everyone said you know have to

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just hands go though I make but I wanted

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to auction off my phone right now I bet

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you within within ten within five

06:29

minutes now I bet you I can get somebody

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in this room to give you hundred

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thousand dollars for this phone I make

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everyone give me on a grand phone and no

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one raises their hands like okay so

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inside my phone just you know over the

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last fifteen years I bought every

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marketing sales and personal though of

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course known to man like there’s not one

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that’s comes through haven’t bought

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there’s over $750,000 and marketing

06:45

sales of persuasion course every course

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in beginning time till now has never

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come out I own I know Lexus spends so

06:49

much time I need be looking for old

06:50

marketing courses that you can’t find

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anywhere when they pop up I buy them I

06:53

get him put in my phone in there there

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so they get the courses and send my

06:57

brother my brother rips all the audios

06:58

and their videos and put them into mp4

06:59

files and they’re all my books and say

07:01

here’s my books can I show that I

07:02

scrolled through thousands of courses

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like every course you can dream a most

07:05

more out of print now you can’t get him

07:06

anywhere they’re only here it’s a so

07:08

there’s a hundred thousand dollars with

07:09

the courses that are on my phone you

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plug it in let’s do number two here’s a

07:12

here’s my address book I’m like there’s

07:14

Tony Robbins Richard Branson

07:16

Garrett why and we hit my phone you also

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get my whole contact list of all the top

07:20

influencers in the world yeah my phone

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you call any of them and just ask and

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tell them you got my phone he had a

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question for me if you talk to him let’s

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see what else what else I put on there

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my emails on there she have access to

07:29

every contact every every vendor I you

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have my social platforms if you log into

07:33

Facebook Instagram there’s over a

07:34

million arts bruisings I’m making that I

07:36

start going through all the things on my

07:37

phone and that is like I’m gonna do live

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auction here so who you’re giving 600

07:40

bucks my phone boom every hand goes up

07:42

gaff went to $5,000 $10,000 $20,000

07:48

$25,000 $30,000 $40,000 $50,000 $100,000

07:56

$200,000 every point

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my time we ended I got to $500,000 or

08:02

six guys in this in the audience love

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hands up I’m like you guys are serious

08:05

come on stage right now be ready rides

08:07

check right now six guys come up five

08:08

from the grand or willing to pay five

08:11

hundred grand for my phone I’m like why

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would you like two minutes ago you

08:14

wouldn’t pay 600 bucks for this thing

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why and he’s like one guy had that mic

08:18

the one guy he said based on what’s on

08:19

that phone that’s actually a really

08:20

really good deal and I was like that’s

08:22

like this the same iPhone right like we

08:24

have to become good like how do you

08:25

package things to make this offer

08:27

legitimately irresistible and that’s

08:29

that’s the the mindset you guys have to

08:31

have to have as you’re creating

08:32

something otherwise you’re just a

08:33

commodity you’re stifling like everybody

08:34

else you can buy from anyone this iPhone

08:36

it’s specialist the Russell stick like

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you can just go buy it and Best Buy it’s

08:43

the same thing what did I do

08:45

I picked a market that I understand and

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I create an offer that will blow their

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minds where do people go to get the best

08:57

place yeah if you order traffic seekers

08:59

calm you can get a copy there for free

09:02

cover the shipping and handling costs

09:03

and then you have a chance to go through

09:05

a funnel and see it give the copy of the

09:06

book for free go to traffic secrets calm

09:08

study the funnel you’re gonna have a

09:10

wealth of information that you’re gonna

09:13

learn just by going through that process

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.