How Kaelin Makes $222,000 Per MONTH Selling $27 and $37 products and How You Can Too

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
to funnel hacker radio I’m your host
00:20
Dave Woodward I’m super super excited
00:22
today I have Kalyn and Brandon pooling
00:24
with us and I welcome welcome welcome
00:26
super super excited yeah hey the first
00:31
thing I want to make sure you guys
00:32
understand is the people you’re hearing
00:34
and seeing right now are some of the
00:36
biggest action takers I have ever met in
00:38
this entire business you guys have been
00:40
crushing it crushing it so
00:42
congratulations
00:43
and I want to dive right into it before
00:47
we kind of started recording this we
00:48
started talking a little about the
00:50
importance of taking action and they
00:53
just came back from our inner circle
00:54
meeting and have implemented every
00:56
single thing we talked about there so
00:58
real quick I’m just gonna have you guys
00:59
go through super fast and just nail the
01:01
stuff you guys have been talking about
01:02
yeah I wish we could implement
01:03
everything that we talked about that
01:05
would take that’s gonna take the next
01:06
year yeah but uh but ya know just we
01:10
were just talking and we just
01:12
implemented a consumption sequence so
01:15
one of the things if you have a
01:17
subscription model is if you get people
01:19
use whatever it is you’re selling as a
01:21
subscription people will stay longer
01:22
right and so Russell was talking about
01:24
click funnels and how we reduce churn
01:25
which is basically how many people fall
01:27
off every month right and so we’ve
01:29
implemented a email sequence that’s
01:31
about 18 days long with videos to help
01:33
people like learn how to use our product
01:35
and how to to stay on and stay a part of
01:38
it we did that we rebranded our company
01:40
because we want to create a culture
01:42
right actually a culture so we’ve
01:46
rebranded and we were in the weight loss
01:49
space so Kalyn who’s with me she’s lost
01:51
65 pounds I have to be pro that’s big
01:54
title in the fitness world she’s pretty
01:56
much awesome so so she does the fitness
01:59
I do the business so we’ve rebranded
02:00
from tool time which was like her many
02:04
high everyone knows me like via social
02:05
media yeah it’s like everyone calls me
02:07
tool time but you know then we realize
02:09
the brain
02:09
like people couldn’t like stick to the
02:12
brand because like they couldn’t be me
02:14
like they couldn’t see themselves s tool
02:15
time right cuz that’s me like that’s my
02:17
name and so we’re like okay how can we
02:19
come up with something that like
02:20
empowers then it makes them say like
02:22
just look like click bottles it’s like
02:24
I’m a funnel builder right and like I’m
02:26
a funnel hacker and all this stuff and
02:28
then we’re I was just like on the plane
02:29
I was literally like we have to change
02:31
everything
02:32
it’s got to be lady boss weight-loss and
02:34
like now since we’ve implemented this
02:36
whole new culture this whole new name
02:37
like all the women are so crazy about it
02:40
cuz like we’re like ninety nine percent
02:42
women you know and I’m the only guy in
02:47
the group
02:48
yeah so change you to that everyone got
02:50
so excited they’re so pumped we dumped
02:53
them all on a Facebook group together
02:54
and now it’s just been so motivating to
02:56
see all of our progress and everything
02:58
we’re doing and really building that
02:59
culture of like one of the biggest
03:00
things that we’ve done because now it’s
03:02
like I get to be closer to them and they
03:05
get to be closer to each other which is
03:06
gonna make them stick longer gonna
03:08
reduced her yeah so just create that
03:10
identity so email signatures email
03:13
sequences culture
03:14
I mean we’ve changed a bunch of the
03:15
stuff we’ve done Trello someone in the
03:17
group and the inner circle was talking
03:18
about an operation process we
03:21
implemented that because Russell did as
03:22
well and it’s amazing it’s worked really
03:24
good we’ve we’ve leveraged we’ve added
03:27
on a couple people to our team because
03:28
we want to just do what we’re good at
03:29
and leverage our time and so yeah lots
03:33
of stuff man sweet so for those that
03:35
don’t know you guys I’m gonna try to
03:36
summarize this real fast so Kalyn you
03:39
guys you started basically a rant as you
03:41
made mention lost 65 pounds and then
03:45
became a fbp pro within I always screw
03:49
that up so you want to bro yeah set a
03:53
world record fastest pro card in the
03:55
entire world to shows it’s like the bare
03:57
minimum that you can do it and you know
04:00
people like wanted me to keep competing
04:02
and stuff and I was like no I don’t want
04:03
to compete anymore I just want to like
04:04
help other people do exactly what I just
04:06
did and not lose the weight right give
04:07
them the confidence and motivation and
04:09
everything that they need to if I can
04:11
lose 65 pounds step on stage set a world
04:13
record like you could lose a twenty
04:15
pounds you want to lose right and that’s
04:16
really where my art you know our passion
04:18
lies so one of the cool things about you
04:21
guys is I mentioned when we first got
04:22
started you guys are
04:23
massive massive implementers and when we
04:26
met at funnel hacking live that in San
04:28
Diego I was shocked just as far as how
04:30
far you guys had come but that was like
04:32
four months ago and at that time I I
04:34
don’t remember exactly the numbers I
04:36
think you guys were I know might be
04:37
doing 20,000 a month thirty thousand
04:39
month you know which is a big number
04:41
don’t get me wrong little hacker or yeah
04:43
yeah we’re we guys that like like a like
04:46
75 75 yeah
04:48
so in the last four months you then
04:50
crushed through two hundred thousand
04:52
yeah mm-hmm two or thousand a month yeah
04:55
like 220 was like our highest I think
04:58
right I again I I hope this video comes
05:01
by the way it’s our first time I try
05:03
doing a video if this video actually
05:04
comes through you guys are seeing these
05:06
guys like yeah that’s 220 thousand it’s
05:07
like no big deal man it’s it’s just it’s
05:09
just a number it kind of is people don’t
05:15
make that an entire year right most
05:17
people don’t like the average household
05:19
income for the United States is like
05:21
$35,000 a year so you guys were there
05:25
yeah 18 months ago 16 well we we had
05:29
success in business prior to
05:31
clickfunnels but we pretty much like
05:33
lost it all and so yeah we were we were
05:36
below that we were like how we gonna pay
05:37
our rent and then and then we launched
05:40
an online business using quick phones
05:41
that’s literally happen and we were just
05:43
like who’s this Russell Brunson guy
05:45
let’s just do this Dave guy all these
05:49
superstars yeah all right I want to talk
05:52
about your business because that’s
05:53
what’s most important here and then we
05:54
want to spend some time on consumption
05:56
on culture and I doubt we’ll hit Trello
05:58
I’ll get James on later to talk about
05:59
trail about I do want to get consumption
06:01
house the other one and use the Trello
06:02
King just just use them totally so with
06:05
that let’s talk about you guys business
06:06
because your your business is you is
06:09
unique in a way because people think
06:11
there’s so many people who do fitness
06:14
and weight loss all the time and yet at
06:17
the same time you guys are crushing it
06:18
I mean in a space that is highly highly
06:21
competitive and so I hear people say all
06:23
the time oh you you know what that’s you
06:25
can’t do it there it doesn’t work so I
06:26
want to talk about what you guys
06:27
actually do in your business and what
06:30
your sales funnels actually like because
06:32
it’s an awesome awesome sales funnel so
06:34
walk me through how people find out
06:36
about
06:37
and then just take me through your sales
06:39
funnel yeah so we start um right now
06:42
we’re just we’re rocking with Facebook
06:44
so I mean you’re gonna have to try and
06:45
get traffic from somewhere so we are
06:48
we’re really good and kaylynn’s just
06:51
phenomenal at content curation on social
06:53
so she’s just really good at making
06:55
content so you know if that’s your thing
06:57
if you’re good at making the content
06:58
yourself which if you are it’s just
07:00
gonna be a huge advantage so we’re
07:02
pretty much like all social we literally
07:04
haven’t even done any other traffic
07:06
source so most of it’s Facebook like
07:08
ninety ninety percent of our advertised
07:11
things spend is on Facebook I wouldn’t
07:13
say ninety percent of our traffic is
07:14
because we get a lot of organic stuff
07:16
from snapchat Instagram plus our email
07:18
list now that we’ve built that up but
07:21
basically the gist of it is Facebook Ads
07:24
we use we take videos so Kaelyn will do
07:26
a video of herself talking about
07:29
something controversial something
07:31
polarizing something that’s not just
07:33
like boring right other people are
07:35
scared to talk about yeah so like you
07:38
know if you’re like yesterday it was all
07:40
about moms like cuz I’ve gotten so many
07:43
messages about how I can’t lose weight
07:45
and I don’t do I can’t do it because I
07:46
have time because I’m a mom and I’m like
07:48
what you guys don’t realize is that like
07:50
that’s not your reason why you can’t
07:51
should be your reason why you can
07:53
because you have kids that you need to
07:54
like be a role model for and then I’m
07:56
going to like I’m like there’s a million
07:58
moms out there that have more kids than
08:00
you less time than you less resources
08:02
than you work a full-time job and
08:03
they’re getting it done so why can’t you
08:05
and like it’s videos like that that I
08:07
like call something out that is like the
08:09
truth but like people aren’t gonna say
08:11
and add value upfront I’m just like tell
08:14
them like that they can do it and give
08:16
them a little bit of inspiration and
08:17
then once you do that like they’re
08:18
hooked cuz they’re like man this chick’s
08:20
real if she’s gonna spit it to me like
08:21
like it is like she’s not gonna
08:23
sugarcoat it yeah so so that’s exactly
08:25
it so it’s like adding value up front
08:27
it’s talking about something that’s not
08:29
boring you’re gonna get people gauged
08:30
and interested they’re gonna watch that
08:32
video and then we bury the the hyperlink
08:35
in that video and and that’s how we we
08:38
get people to click to our funnel so
08:40
yeah not everyone understands what you
08:42
just said there as far as burying the
08:43
hyperlink you know it’s plain that
08:44
that’s the secret man
08:48
you want to see the secret man secret no
08:52
well we just we don’t run ads we run
08:55
just page posts yeah so instead of like
08:57
trying like an ad looks like an ad
08:59
people are smart people understand that
09:02
they’re getting sold to all the time
09:04
everywhere and so the less you make
09:06
something physical I can add the more
09:07
you make it feel like something that’s
09:09
in it for them not for you it’s gonna do
09:11
better so we just we put the link to our
09:13
free kick-start so if you want to check
09:15
out our funnel and if you want to like
09:17
get totally ripped and lose weight and
09:19
be amazing you go to free kick-start
09:21
calm that’s the front end where you can
09:24
get your your motivation yeah so like on
09:26
that thing I actually put like
09:28
yesterday’s post for example the one
09:29
about moms it’s like if you’re a mom you
09:31
need to hear this warning you’re
09:33
probably not gonna like it but it’s the
09:34
truth
09:35
and then like I enter down like twice
09:37
and I’ll put like get your free
09:38
kickstart kickstart your mind your
09:40
motivation and your metabolism at then I
09:43
put you know free kickstart calm and so
09:46
when that before you click see more the
09:48
hyperlink is like isn’t there right so
09:51
all they can see is get your free
09:53
kickstart plan maybe it says like two
09:56
more words and then they have to click
09:57
see more and then once they click see
09:59
more they can actually see the link so
10:01
when the ad is just running there is no
10:02
like call-to-action you get them to
10:04
watch it first and they’re like oh what
10:06
what is the rest of this day right and
10:08
then that’s what gets something click
10:09
yeah so that’s the front end so then we
10:11
click to hit stop you right there cuz
10:13
yeah you guys just talk like this is no
10:15
big deal and I want to make sure a lot
10:17
of people understand some of the things
10:18
have taken place here so one of the
10:20
things you guys talked about which I
10:21
think it you got I hope people
10:22
understand is the attractive character
10:24
you guys have done a phenomenal job of
10:27
understanding the attractive character
10:29
kaylynn you just are the master at that
10:31
and so some of those things that you
10:33
guys are listening this I want to make
10:34
sure you pick up on because there these
10:35
guys are just geniuses at what they do
10:36
and that is on that attractive character
10:38
is Kailen comes out and she’s she’s the
10:41
boss and she basically calls people out
10:43
which the great thing about that is that
10:45
polarizes people some people don’t like
10:47
that I don’t want I don’t want you
10:48
talking me that way and they leave
10:50
that’s awesome I want those are not my
10:52
clothes yeah get rid of them but the
10:55
other one to fall in love with Kailen
10:57
and they fall over YouTube brand it’s
10:58
pretty cool to see just
11:00
communicate with you in Stefan that guy
11:02
behind the scenes yeah on the peanut
11:04
gallery videos but it’s that
11:07
relationship between the two of you guys
11:09
though that creates that attractive
11:11
character so your ability to polarize
11:14
people Kalin has been phenomenal at
11:16
helping you grow people who are very
11:18
passionate about what you do and listen
11:19
to you that was one thing I want to make
11:21
sure people catch on the other thing
11:23
that you guys just kind of blew through
11:24
like it’s no big deal and that is your
11:26
free kick start that is your only domain
11:28
that is the only way people get into you
11:30
so you have to understand as people are
11:32
listen to this there’s no better way
11:34
than having just one call to action if
11:36
you have listened everybody goes into
11:38
your funnel through one door there’s
11:40
only one door they enter and that’s
11:41
through the free kick start would you
11:43
again we’ve looked at that from
11:44
clickfunnels standpoint saying you know
11:47
they’ve done an awesome job at this how
11:49
can we copy that and we’re trying to do
11:51
the same type of thing because I’ve seen
11:53
just your growth from having that one
11:55
door to entry everyone comes in there
11:58
and you can really monetize that
11:59
extremely well so you guys have done an
12:00
awesome job on both beats also we also
12:02
have a big you know eighty-five million
12:04
women diet five times a year so we have
12:06
a massive market you know so like I
12:08
think maybe at some point we’ll have to
12:11
change that or maybe change what the
12:13
kickstart is but but yeah cuz I know
12:15
Russell he does multiple entry points
12:17
right like different front end products
12:19
but he is smaller like the entrepreneur
12:21
space is smaller so but yeah it’s nice
12:24
to have something you could say to
12:25
that’s just like it’s it’s a it’s a
12:28
consistent you know kind of front end
12:30
like you’re talking about awesome job so
12:32
now they come in the front end they get
12:33
into free kick start where do they go
12:35
from there they land on a long-form
12:40
sales letter so it’s basically just like
12:43
you know where we’re really I mean our
12:46
goal of our entire business is to help
12:48
women create a healthy lifestyle right
12:49
and so if they don’t buy they don’t get
12:52
a healthy lifestyle you know what I mean
12:53
so so we wanna do everything that we can
12:55
to help them get started we want to do
12:56
everything that we can to encourage them
12:58
and and so like like if there’s no
13:00
transaction nobody wins right so we just
13:02
make it as easy as possible for people
13:04
to get started which is why we have a
13:06
free trial so everyone else in our
13:08
industry they sell 100 200 300 500
13:11
dollar 90 day plan
13:13
pretty much the standard you know in
13:16
individualized custom plans
13:19
yeah and literally there was a couple
13:21
people in the fitness industry that just
13:23
got put on blast I’m not gonna name any
13:25
names but but like they don’t even make
13:27
their own stuff because they couldn’t
13:28
possibly make the amount of stuff that
13:30
they’re selling right so um so anyway so
13:32
that’s what we have a free trial so it’s
13:34
a long form letter that long is the
13:36
trial the trial seven days
13:39
so in our consumption sequences 18 18
13:43
so yeah pushing past the trial and we
13:46
actually just had it redone um Henry
13:48
with unique designs man he did a
13:50
phenomenal job we were talking about oh
13:53
my gosh clearly like blew my mind cuz
13:55
I’m like the design person and like for
13:57
me to be like addressed by something
13:59
like cuz that doesn’t usually happen I’m
14:01
like yeah dang podcast interview with
14:04
him earlier about it warrants of design
14:05
and I thought that was really cool well
14:07
the biggest important thing for us is
14:09
like he actually talked to drew Canole
14:10
the other day and he was like you know
14:12
one of the best things I did man was I
14:13
started outsourcing this stuff that I’m
14:15
not good at and not like I don’t have
14:17
time to do so I can focus on the stuff
14:18
that I can do
14:19
I mean we’re gonna were like yeah that’s
14:20
what we need to do we need to just start
14:21
instead of like trying to control
14:22
everything we need to start like giving
14:24
stuff away and paying the money for
14:26
someone else to do it
14:27
that’s gonna do an amazing job but takes
14:28
it off of our shoulders so we can do it
14:30
we’re actually gonna content creation
14:32
copyright ugly money the first one I did
14:35
was ugly and it got us a two hundred so
14:39
I’m excited I know what I’m saying here
14:42
like give away the stuff like pay the
14:45
money give it away for someone else to
14:46
do it so you can focus on like you’re
14:48
good at because that’s what’s gonna help
14:50
you grow when you can actually focus on
14:52
the stuff that you’re good at instead of
14:53
wasting all this time trying to figure
14:54
out something you don’t know how to do
14:55
and that you’re not good at yeah tell
14:57
them tell them tell them yeah so so
15:00
that’s the that’s the the free trial’
15:02
long long-form file there everything’s
15:03
mobile man so we’ve talked we’ve tried
15:06
videos when you’re scrolling and you got
15:08
like I mean just think of like like
15:10
Facebook right they play the videos
15:12
before you click them because they click
15:14
into a video is like full screen that’s
15:15
big commitment when you’re scrolling
15:17
social media and you’ve got all these
15:19
things pulling for your attention that’s
15:20
a big commitment to click so like we’ve
15:23
tried videos on the sales page people
15:24
just don’t click them so they just
15:25
scroll right past
15:26
so that’s why we have big text long-form
15:29
we’re like literally like four lines of
15:31
text make up your entire phone and we’ve
15:34
just found like the average person
15:35
spends like six minutes and 40 seconds
15:37
on our page because they’re actually
15:39
gonna read it right so that a long time
15:41
yeah so a lot of pictures
15:43
that’s something there’s a lot of
15:44
pictures you gotta break it up and then
15:45
now it looks pretty and it’s not a go so
15:47
hopefully they stay longer yeah so yeah
15:50
that’s the the main the main entry point
15:52
after the kick start so they get the
15:55
free trial seven days what happens next
15:58
once they sign up for the free trial we
16:00
push them to an upsell so the first
16:03
thing that people ask us after they get
16:04
that you know cuz they are our program
16:06
is basically a pocket personal trainer
16:09
it’s actually now a complete challenge
16:11
platform so we’ve got a community a
16:14
group and we’ve got giveaways every
16:16
month and we’ve also got the trainer but
16:19
this is the one prior so basically it’s
16:22
essentially a pocket personal trainer
16:23
and the next thing people ask after they
16:25
get their meal plans and workout plans
16:26
and all that stuff is what supplements
16:28
do I use so that’s where our upsell
16:32
comes into play it’s a it’s our secret
16:34
toolbox so Fitness pro secret toolbox
16:37
supplements protein tools hacks all that
16:39
stuff so that’s the next thing and after
16:42
that it goes to the Thank You page so
16:45
that’s our short funnel so we’re adding
16:48
I’ve been building over the past like
16:50
what’s that week straight of no sleep
16:53
right but you have to understand that
16:55
short funnel did two hundred thousand
16:56
dollars in a month yeah it did so
16:58
summarized in here basically we’re
17:00
talking about is social media ads
17:02
driving to a free trial yeah free trial
17:06
seven days and after that they’ve got
17:09
one OTO or how many up sales just one
17:11
one up sale mm-hmm and what’s the cost
17:14
of the program the program after seven
17:16
days twenty seven bucks a month and
17:19
thirty seven dollars is the upsell so
17:22
it’s for those of you guys who are
17:23
listening
17:24
I just love you guys you guys are so
17:26
awesome it is the coolest thing because
17:27
I hear people say all the time oh you
17:29
can’t make money unless you’ve got you
17:31
just have that huge product price points
17:33
and everything else you guys did two
17:34
hundred thousand dollars on twenty seven
17:36
dollars a month and the 3700 OpSail
17:38
crushing it crushing it just awesome
17:40
awesome
17:41
numbers any idea as far as how many
17:42
people convert from the free trial to
17:44
the taxi to payment yes
17:48
about 50 it’s actually about 60 63
17:52
percent but there’s like seven percent
17:54
that fail the payment so it’s usually
17:56
around 55 that is awesome
17:59
yeah I think conversion how long do they
18:00
stay on average about three months so
18:04
and that’s all we’re working on reducing
18:05
churn yeah we’re working on that they
18:07
say three months you know if you look at
18:10
if you look at the the weight loss data
18:11
like you know and this just party you
18:13
got to know your numbers you got to know
18:14
your industry whatever you’re doing cuz
18:16
that’s where you and it’s funny because
18:17
you know eighty-five million women in
18:18
the u.s. died five times a year five
18:21
times three is about fifteen twelve
18:23
months which is a year we’ve got the
18:26
life cycle of the normal female in our
18:29
demographic but we want to really extend
18:31
that and help them really create that
18:32
lifestyle and help them to use our
18:33
program for the long term so when we
18:36
implemented the community and we got one
18:38
thing that we did is we had no way that
18:41
our because we have thousands of people
18:43
signed up for the app every month right
18:44
and so we had no way to connect them
18:46
together and so we created a Facebook
18:49
group which we should have done a long
18:50
time ago we just never got around to it
18:52
I guess and so we created that group the
18:55
lady boss movement group and it’s just I
18:57
mean it’s literally incredible our turn
18:59
in the first two weeks dropped four and
19:01
a half percent so just by creating that
19:04
that community piece that culture piece
19:06
and this is just like like so on the
19:08
front end I think it’s gonna I want to
19:10
get it down dropped like 10 to 15 I
19:13
think by the time we get all this
19:15
rolling and it’s ran a full cycle but
19:17
but it’s literally it’s done a lot so so
19:20
that culture that Russell talks about is
19:22
is key in creating community within the
19:26
people that are using whatever you’re
19:27
selling whatever you’re you’re adding
19:29
value to the marketplace with so awesome
19:32
real quick I want to jump into the whole
19:33
perfect webinar cuz I know you guys have
19:35
crushed the webinars back again to
19:40
basically implementation implement a
19:43
mean whatever Russell have said you guys
19:45
have always done so again Kayla I don’t
19:47
know at this point how many webinars
19:48
you’ve done you’re doing them every
19:49
Thursday I think yeah pretty much
19:53
every Thursday for this year January
19:56
yeah someone what’s ever that is six
19:59
seven months we’ve done twenty something
20:01
we have into them every week but because
20:03
when we launch something new or whatever
20:04
we don’t do one but uh but yeah pretty
20:06
much like over twenty twenty to thirty
20:08
that’s somewhere in there I don’t know
20:09
how many a lot yeah a lot the great
20:11
thing I get I would anyone who’s
20:13
listening to this you need to sign up
20:15
you need to funnel hack these two
20:16
they’re amazing at it I love I’ve seen
20:19
your webinar twice now and the great
20:22
thing I think the most awesome thing is
20:24
you’re watching the webinar is the
20:26
energy and the passion that you bring is
20:28
so off the charts I mean people there’s
20:31
just no way in the world they couldn’t
20:33
sign up and they’re like I need a piece
20:34
of Kalin I just I gotta get what she has
20:36
and so I think especially in your niche
20:39
and and that whole culture you’re so you
20:42
have such an attractive personality that
20:44
it shows through on the webinar so well
20:46
but again you did a great great job it’s
20:49
really good I think the neat thing about
20:50
it is is at the very first one I saw was
20:54
totally ghetto but it was awesome I mean
20:57
because it converted like crazy yeah
20:59
which one with that on the first one
21:01
with a Facebook live or the one that was
21:03
live the Facebook yeah we’re like
21:05
tearing the sheets it was awesome we saw
21:08
Russell do it and we were like let’s
21:09
just do that and so we just did our
21:11
perfect webinar on Facebook live in 30
21:13
minutes just like with a whiteboard
21:14
that’s it it was awesome a fantastic job
21:18
so real quick here I could talk to you
21:20
guys all day but I know you you don’t
21:22
have that kind of time for me I want to
21:23
jump into a couple things real fast and
21:25
these are some of things you guys talked
21:26
about earlier and I want to really make
21:28
sure people understand the importance of
21:30
consumption because it’s something that
21:31
clickfunnels we’re spending a ton of our
21:33
time and energy on and you guys have
21:35
mentioned this now two or three times
21:37
and that’s this whole email sequence
21:38
thing I hear people tell me all the time
21:40
you know email is dead the only thing
21:42
that works is social media you got to
21:44
spend all your time on social media but
21:45
you guys are going from social media to
21:47
email which is an awesome awesome way of
21:50
building in that consumption so if you
21:52
guys don’t mind help people understand
21:55
what consumption is and why it’s
21:57
important in your business
21:58
yeah for sure well we used you know
22:00
email and social right you got to use
22:02
everything that works for you and
22:03
they’ve work in different ways
22:04
you mean like like I think email
22:06
on the on the cold and is totally not
22:10
worth it social is because they can see
22:12
the credibility and whatnot but anyway
22:14
so so consumption is really like wow
22:16
you’re selling something and people are
22:18
actually gonna use it to get results
22:19
right you’re like I don’t know if it’s
22:22
just internet marketing or like what but
22:23
it’s like oh we sell stuff and we don’t
22:25
actually expect people to use it we just
22:26
want them to buy it right like that
22:28
might work for like a couple months or
22:30
something but you’re never gonna have a
22:31
real long-term business if people aren’t
22:34
actually receiving value and growing and
22:36
getting their money’s worth right and so
22:37
right I’m gonna stop you right there I
22:39
need people to understand this because
22:40
for the longest time in the internet
22:42
marketing space that was always the big
22:45
idea just create a whole bunch of
22:47
products throw enough crap out there who
22:49
cares if people actually use it and now
22:51
what we’ve really seen it cuz you’ve
22:52
made mentioned this before it’s our
22:53
consumers are getting smarter and they
22:56
need to know they actually can get
22:57
results and the better that you can get
22:59
people to consume it the better your
23:00
product is and then you don’t have to
23:02
keep recreating product after product
23:04
after product because they’re consuming
23:05
it so keep going yeah I know totally man
23:07
I mean it’s here 100% right I mean it
23:10
like like it’s easy to sit on the other
23:11
end of a computer throw up some stuff
23:13
make a cool little guide film yourself
23:15
talking about whatever and then you sell
23:17
it you’re like yeah that’s awesome right
23:18
but at the end of the day like like our
23:21
consumer is very intelligent they know
23:23
what’s going on they’re sold to
23:24
everywhere and they’re aware right and
23:27
so like Gary Vee says the further down
23:29
the truth barrel that you go like the
23:31
better you’re gonna do because the end
23:33
of the day like like people are
23:35
intelligent human beings and we know
23:37
what’s going on and so if you if you
23:38
don’t have something of value like you
23:41
may sell a couple but you’re not gonna
23:42
have a real business right like if our
23:44
product was crap people wouldn’t stay
23:47
for three months they’d cancel as soon
23:48
as they got a free trial yeah but we
23:50
give them everything for free like they
23:52
could go and copy everything out and
23:54
like leave right like like we know we
23:56
don’t monitor that but but we believe
23:58
that we have something of value and that
24:00
if if we have something of value people
24:02
are gonna want to pay for it
24:03
right and so that’s kind of the
24:04
consumption part and so part of reducing
24:07
that churn and part of what we talk
24:08
about the inner circle was just getting
24:11
people to consume that how do you get
24:13
people to consume it right we talked
24:14
about consumptions important how do we
24:16
get people to use it and consume it and
24:18
so really like for
24:20
our industry I think for anyone really
24:22
is like you’ve got this amazing system
24:24
and you’ve got this plan and this
24:25
lifestyle or if you’re a business coach
24:27
you’ve got this 20 step process or
24:29
whatever people don’t know anything
24:31
about it they don’t know how to use it
24:32
they don’t know where to start they feel
24:33
overwhelmed and I think for us that’s
24:34
the biggest reason people quit is
24:36
because they feel overwhelmed how am I
24:37
gonna go change all my food and all my
24:39
groceries all my workouts and all this
24:41
stuff in one day in seven days before I
24:44
know if I like it so so the idea is just
24:46
give them one simple thing to chew on
24:50
each day and then through doing that
24:52
you’re gonna ease them in and so like
24:55
over eighteen days we go over the 18
24:57
different things that your goal on day
25:00
one we’re gonna write your why we’re
25:03
gonna and then you don’t even gets like
25:04
buying groceries and stuff until like
25:06
day seven is like we actually I go buy
25:08
groceries because then like they’re
25:09
mentally bought in right yeah and that’s
25:12
the steps right like that’s the steps
25:13
that you take so like first the first
25:15
thing that we do is we in we introduce
25:18
them to the culture in in the brand and
25:21
and the lady boss we have a manifesto is
25:24
it’s downstairs I was like gonna grab it
25:26
I haven’t but basically it we wrote out
25:29
like a manifesto like this is who you
25:30
are this is what we are what we stand
25:32
for you know this is the lifestyle this
25:34
is the the coach this isn’t a diet
25:36
program this isn’t any of that this is a
25:38
challenge that you check off your list
25:40
every day that you’ve done these things
25:42
and through that you’re gonna get the
25:43
results you want right so like this is
25:45
real quick is I need people to
25:47
understand this cuz it’s you guys are
25:49
just dropping all these bombs like crazy
25:50
so the key is as you guys you’re not
25:54
only talking consumption you’re also
25:55
talking about that culture and it ties
25:58
into your attractive character yeah and
26:00
it brings everything together so
26:01
cohesively that a person they literally
26:04
cannot leave you after a while because
26:06
again you have a manifesto I love it
26:08
that is so cool and the whole lady boss
26:10
thing I remember looking at the Facebook
26:12
thing when you’re posting an inner
26:13
circle say gosh I think we’re thinking
26:15
about changing this and and you know one
26:17
of the guys I think actually came back
26:18
and said well you’re gonna cut out all
26:20
the all the guys and you’re gonna cut
26:22
out all these other things you’ve got
26:24
this program it could appeal to so many
26:25
other people and you’re like no I don’t
26:27
want guys in my program I don’t want I
26:30
don’t want a per I need a person who’s
26:31
focused just on losing weight
26:33
and I thought that was awesome that you
26:35
were that focused because now that you
26:37
have that kind of a focus you can go
26:38
okay now for my culture now my
26:40
consumption I can tie all this stuff
26:42
together so hammer me on the manifesto
26:44
I’ll read it you can read it so what the
26:47
manifesto like all the like bird task on
26:50
like day one it’s like post their before
26:52
picture in the group so they’re like
26:54
telling everyone and so like everyone
26:56
else can hold them accountable and
26:57
they’re gonna say alright this is me
26:59
right now this is what my life looks
27:01
like blah blah blah it’s day one for me
27:02
and they post their picture in the group
27:04
so then it’s like they’ve committed
27:06
right and then we have them print out
27:07
the manifesto and adapt it as their own
27:10
right put on their mirror Reta every
27:12
single day it says lady boss manifesto a
27:15
lady boss is a courageous woman inside
27:17
of us who takes responsibility for where
27:18
she’s at she isn’t a victim of her
27:20
circumstances she doesn’t make excuses
27:23
or complain about what she can’t change
27:24
she spends more energy doing something
27:27
about it instead of telling everybody
27:28
why she can’t a lady boss can have it
27:31
all and do it all without having to
27:32
compromise who she is or her integrity a
27:35
lady boss realizes that she shines the
27:37
most when she’s authentic and true to
27:38
herself a lady boss isn’t about just
27:40
talk but getting it done she recognizes
27:42
that if she wants results in success she
27:44
has to put in the work a lady boss
27:46
doesn’t aim to please others
27:47
expectations but rather aims to be the
27:49
best version of herself she can be a
27:51
lady boss doesn’t listen to all the
27:53
negative haters around her who who are
27:56
afraid she will succeed a lady boss
27:58
focuses on what she wants instead of
28:00
focusing on why she can’t a lady boss is
28:02
a no BS take action get it done no
28:05
compromise woman who values her
28:06
integrity confidence self-worth
28:08
self-worth self-worth it doesn’t change
28:12
who she is for anybody a lady boss is in
28:14
control of her destiny her situation her
28:17
health her body and in turn her life
28:19
lady bosses Ament mentality that you
28:21
choose to step into it’s your confident
28:23
alter ego it means putting aside all of
28:25
your doubts all your fears all of your
28:27
excuses and every reason you think you
28:29
can’t do it because you can do it you’re
28:31
a lady boss now no they print this out
28:34
and they put it on their mirror that’s
28:36
okay hold up that part put that thing
28:39
back up there hold on I gotta get that
28:41
one get this snapchat you gotta get the
28:44
snapchat get it alright so basically
28:47
right now I’m still interviewing these
28:49
amazing people that is what you’re
28:50
seeing right now is the lady boss
28:52
manifesto crushing it your good snapper
28:57
dude yeah you got the snap down right
29:00
and then they felt like so empowered
29:02
that they’re like wow like why wouldn’t
29:04
I want to like stay in a community of
29:05
women that are gonna empower me make me
29:06
feel great about myself who are all
29:08
going this through the same thing as me
29:10
right so consuming not only the product
29:12
but your culture so we you know we go
29:14
from the manifesto and I was just I was
29:16
just like sorting this off but manifesto
29:18
and and then we get them to the goals
29:20
and we get them to why they’re doing
29:22
this then we get them to understand the
29:24
program and like basically it’s the lady
29:28
boss weight-loss challenge is completing
29:29
a checklist every single day this is not
29:32
like a 30 day 90 day thing where you do
29:33
it then you lose the game the way back
29:35
this is a lifestyle right so it’s like
29:37
we challenge them every day they
29:39
challenge themselves to complete this
29:40
checklist and we teach them the
29:42
checklist as we teach them the program
29:44
and the checklist is essentially the
29:46
program so if you do these five things
29:48
inside the program each day you check
29:50
them off then you’ve completed you know
29:53
your challenge for that day you’ve won
29:55
the day and if you win enough days in a
29:56
row you’re gonna lose all the weight you
29:57
need to lose you get where you need to
29:59
be right and so that’s never ending
30:01
right that’s that’s like–that’s members
30:03
for life because they’ve they’ve gotten
30:05
in the habit of using the thing to check
30:07
it off every day that’s kind of the
30:08
concept that we’ve we’ve came up with so
30:10
we launched Sunday we haven’t launched
30:12
it yet so we’ll see how it goes right
30:14
that is awesome
30:15
hopefully it works I tried keeping track
30:18
of how many times you actually said lady
30:19
boss during that manifesto I I lost
30:22
tracker like 60 70 times but no I think
30:26
it’s really cool because again it ties
30:28
in as you read that manifesto it is such
30:31
a perfect reflection of you Kayla
30:32
I mean as it is you as that image that’s
30:35
what they’re drawn to and they want to
30:36
become like that and again I think lady
30:38
boss is just such an awesome awesome
30:41
name it just it’s perfect for you guys
30:43
just amazing you guys are killing it
30:45
very cool I’m like I want to be a lady
30:48
boss wait boss I don’t want to be lady
30:58
you are the boss yeah oh well you guys
31:01
have been awesome I know you got a ton
31:04
of things going on today I don’t want to
31:05
take up too much more time anything else
31:07
you want to say to people hear that what
31:09
other clues tips tricks you want to make
31:11
sure people know man take action uh yeah
31:14
I mean like move move on the things you
31:17
know I think a lot of business
31:19
entrepreneur it’s really popular to be
31:21
an entrepreneur and own an online
31:23
business but I think that most people
31:24
they don’t really like sit down and
31:26
first of all figure out what like their
31:28
passion is you know and it’s funny cuz
31:29
like I said I used to sit down be like
31:31
how can I make money but now it’s like
31:32
how can we like just help people because
31:35
you’re gonna make tons of freaking money
31:36
if you just figure out how to solve
31:38
someone else’s issue and then just
31:40
really like find somebody who has done
31:42
what you want to do and has been
31:44
successful and just model and just just
31:46
uh just rip it off right like literally
31:49
you are Rd we rip off and duplicate so
31:53
like find someone who’s done what you
31:55
want to do like Russell who’s you know
31:56
gonna do 50 million dollars or something
31:58
this year in his business and who’s got
32:01
this blueprint for you and and rip off
32:04
and duplicate what he’s done
32:06
listen to his stuff and I think that
32:08
like you know like because that’s what
32:09
he did and that’s why I like Russell
32:11
Russell gives credit to the people he
32:12
learned things from because he did the
32:14
exact same thing as an entrepreneur he
32:17
found people who had what he wanted her
32:19
were doing things that were working and
32:21
then he modelled them in his own
32:22
business so if I could give like if we
32:24
could give that’s totally what it is
32:26
like figure out what it is that you’re
32:27
passionate about that’s gonna add value
32:28
to others and not just make money and
32:30
then in turn you’re gonna make a ton of
32:31
money and then just as far as the
32:33
execution goes don’t ya model what
32:37
people are doing and then you got to do
32:38
it right so I don’t know that’s my very
32:42
important implement what they say to do
32:48
you implement it yeah grind sit on the
32:50
computer yeah sound like computer for 12
32:53
hours and don’t get up yeah you guys
32:56
again congratulations on all your
32:57
success I absolutely love spending time
33:00
with you guys so much energy so much
33:01
excitement and again you guys have just
33:03
been the perfect image of what a funnel
33:07
hacker is I mean seriously you guys are
33:09
the whole idea of
33:11
implement implement implement
33:13
immediately ready fire a mantis I am an
33:17
Russian it you’re like Dave man we’re
33:19
trying to get like Dave yeah she wears
33:21
that that click photo sure like everyday
33:23
absolutely I’m surprised not wearing it
33:25
right now again we kind of we talked a
33:31
little bit about how they can find out
33:32
about you I know that ton of people and
33:33
they listen this thing I want to get
33:34
more of you so what’s the best way of
33:36
getting more of you guys well the best
33:38
way just go to free kickstart calm and
33:40
and then you can final hack it or get
33:43
your kickstart on
33:44
I know entrepreneurs like to get healthy
33:45
too yeah or go to my facebook page with
33:47
gradient tool tue ll i have to be pro so
33:51
you can go there we don’t do any like
33:53
business stuff because we like using our
33:56
business stuff and and for weight loss
33:57
and helping people that’s our passion
33:58
but but yes that’s that’s where do they
34:01
can definitely connect with us so and
34:03
snapchat
34:04
yeah to yellow
34:07
underscore time yep gime definitely
34:11
someone you want to follow on snapchat
34:12
i’ve loved watching you guys on snapchat
34:14
I’ve learned 23 K it’s like where we’re
34:19
at now 20,000 a huge okay you again
34:22
people who don’t understand snapchat
34:23
don’t realize how big of a number that
34:25
is you need to put that in perspective
34:26
okay so probably like two or three weeks
34:30
ago the last time Gary Vee told
34:32
everybody how many views he was getting
34:34
it was like 30k and we’re I like 23 so
34:37
that’s good perspective is this I I can
34:43
I can live with that it’s always
34:44
refreshing it man people I think I got
34:48
155 that’s good snapchat so I got like
34:53
10 right but here’s the mo wrap with
34:55
this this is the perspective like like
34:58
literally like we I think we did a
34:59
snapchat video Russell has it somewhere
35:02
that you guys can get it I’m sure Dave
35:03
can link it or whatever but basically
35:04
like you haven’t even with aneema less
35:06
like hundred and seventy thousand people
35:08
and any given email we get 10 to 20
35:10
thousand open right just one email right
35:13
but you have all these people but on
35:15
snapchat you have 23,000 people watching
35:18
you 20 times a day video fullscreen on
35:21
their phone like personally committed
35:22
marketers can get that so anyway
35:25
and then massive snapchat following
35:28
again we’ve got that on frontal hacker
35:31
TV we also have it on the final hacker
35:33
radio we basically I took that and took
35:35
the transcript of it it’s on final
35:36
hacker radio calm as well so go and
35:38
listen to that episode watch it and
35:41
again guys thank you so much I’m so
35:42
excited for you can’t wait to hear about
35:44
all your success and you’re the man
35:46
really guys man you take care yeah we’ll
35:49
see you better thanks thanks for listen
35:52
to puddle hacker radio podcast if you’d
35:54
like to be notified anytime we release a
35:55
new episode just subscribe over at Bono
35:57
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