How Russell Brunson Hacked Affiliate Marketing With This One Tactic

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YouTube Transcript: English (auto-generated)

00:00

  • So I learned this whole process from being a stage seller.

00:03

Getting on stage, traveling around the country,

00:04

and doing that.

00:05

And then after like three years of it,

00:07

I was actually in the Boise Airport,

00:08

it was like one o’clock in the morning,

00:09

I was flying out somewhere and I’m sitting there

00:12

in the airport, all by myself,

00:13

and I was sitting there on my phone depressed.

00:16

And I was like, “This sucks really bad.”

00:19

I mean my wife, I just had twins at the time,

00:21

like my wife, my kids are at home,

00:22

I’m flying out again to go someplace

00:24

with a bunch of people I don’t wanna hang out with,

00:25

to go do a thing, which is fun,

00:26

and then go back to the hotel room and sit there for

00:28

another, you know, 18 hours before I get to fly back home.

00:30

I was like, I don’t, like I don’t want this

00:33

for my life anymore.

00:34

So, I texted my wife at one in the morning.

00:35

I said, "I’m quitting speaking.

00:37

“This is my last time.”

00:38

And she wrote back, "Yeah right.

00:39

“Love you, see you in a couple days.”

00:40

(laughing)

00:42

And so then my mind, the whole rest of that trip,

00:44

was like, how do I stop speaking and traveling?

00:48

I don’t wanna keep doing that.

00:49

So then I start transitioning to

00:51

like well how can I do this more and more online.

00:52

And so, the time, teleseminars is a big thing,

00:54

so they’re gonna do teleseminars, and then webinars came,

00:56

and it got better and better at doing it on webinars.

00:58

But, for me, like that was only way

01:00

it kind of worked was just webinars, right?

01:02

And the pitch and everything went through

01:05

yesterday was something that’s been evolving

01:06

for the last 10 years for me,

01:07

and it’s to the point where now it’s,

01:09

like there’s always little things were changing,

01:10

but it pretty much works.

01:11

That’s why we call it The Perfect Webinar.

01:12

Like, it’s perfect.

01:14

In fact I’ve had probably four or five of you guys

01:15

who were like, “I did The Perfect Webinar, it didn’t work.”

01:17

I’m like, “Oh, why not?”

01:18

And then they show me, like,

01:19

“Well, I changed this and I tweaked this.”

01:21

And I’m like, "Are you telling me, I give you something

01:22

"called ‘The Perfect Webinar’, it’s perfect,

01:25

“and then you changed it.”

01:26

Like, duh.

01:27

Anyway, so it’s just perfect.

01:28

It works in every market that we’ve ever tried it in.

01:32

But recently over the last probably year and a half

01:36

to two years or so,

01:38

the first time it happened out of kind of a fluke.

01:43

One of my friends, Mike Phil Sims as you guys know him,

01:45

he was launching a new product,

01:47

and he wanted us to promote it and I wasn’t going to,

01:49

but he’s like, when I first got started,

01:51

he’s like my first friend, we got started at the same time

01:52

and for the last 12 years, he’s been my closest friend

01:55

in this whole business, and so, he’s like,

01:56

"I really need your help man.

01:57

“We’re trying to do this thing.”

01:59

He said, "We’re doing a Philly contest

02:00

“and the winner gets a BMW,”

02:01

and this whole thing, right.

02:03

And I’m like, "Mike I don’t wanna promote,

02:04

I don’t have time, we’re doing all this other stuff."

02:07

And anyway, so kind of left it at that.

02:09

And then, he did the launch and people were coming

02:11

and there’s leaderboards and everyone’s fighting

02:12

and all this stuff’s happening.

02:13

And he’s like, “Man, you gotta help, you gotta help.”

02:15

And I’m like, "Everyone else has already promoted.

02:17

“It’s kind of too late.”

02:18

And then, I think it was like three or four days left

02:23

in the launch before it ended,

02:24

and he’s like, "Dude, what’s it gonna take?

02:26

“Like, is there something?”

02:27

And finally, I’m like, "All right, I’ll do that,

02:30

“but there’s only one condition.”

02:32

I was like, “I don’t really want a BMW,”

02:34

but BMW costs, I think about $50,000, the one he had,

02:36

I’m like, "I do want a cryosauna, which is $50,000.

02:39

“If I win, will you buy me a cryosauna instead of a BMW?”

02:43

He’s like, “Dude, you are so weird.”

02:44

And I’m like,

02:45

(laughing)

02:46

He’ like, “What is it?”

02:47

I’m like showing him pictures.

02:48

He’s like, “So, what do you do?”

02:50

I’m like, "You get in it and you freeze yourself

02:52

"for like three minutes.

02:53

“It’s really cool.”

02:54

Anyway, he’s like, "Whatever.

02:55

“If you win, I’ll give you that, fine.”

02:56

I’m like, “Cool.”

02:58

So then I was like, well I gotta promote this,

02:59

but everyone and their dog’s been promoting this thing

03:01

for the last three or four weeks.

03:02

Like, everyone I know’s already bought.

03:04

Like, how am I gonna come and compete

03:05

in this short period of time?

03:07

I was like, “Oh, I’m gonna do a webinar.”

03:08

So I had this thought, I’m write a webinar,

03:10

but then I got to the office and the day went on,

03:12

there’s so much stuff happening

03:13

and it takes, for me, a couple of days

03:14

to really do a good webinar.

03:17

And finally I was like, “I don’t have time to do it.”

03:20

And he kept messaging me, “You gotta help me.”

03:21

Finally got down to 48 hours left.

03:23

He’s like, “Come on man, help me.”

03:24

Finally, I was like, (grunting).

03:26

And then I had this like pop in my head.

03:28

I was like, "What if instead of doing all these slides,

03:31

what if I just opened up Facebook Live

03:33

and just did a webinar off the top of my head

03:35

and just see what happens."

03:37

I was like, that’s the only shot I had left.

03:39

So, I’m like, “Okay.”

03:40

So I sat down, in front of a whiteboard,

03:42

here’s a picture of it, and I was like,

03:44

“Okay, what’s my one thing?”

03:46

And so he was selling automated webinar software.

03:48

So this is not perfect, this is with

03:51

like three minutes of prep time, so it’s pretty dang good.

03:53

So I’m like what’s the one thing

03:54

I gotta get 'em to believe?

03:56

I gotta get 'em to believe that webinars are the future.

03:57

So, how to make that sexy?

03:59

How to make at least eight figures a year

04:02

with this new webinar model?

04:03

So I’m like, “Okay.”

04:05

So I wrote that on the whiteboard.

04:06

“All right, that’s my one thing.”

04:07

“Okay, what are my three secrets?”

04:08

“Okay, what’s their fear about that?”

04:10

And I wrote down secret number one and I wrote down that.

04:11

“Okay, what’s their internal fears and secret number two.”

04:15

I wrote that down and wrote that down.

04:16

And I was like, "Okay, if they buy from me

04:17

versus everyone else, what should I give 'em?"

04:18

I’m like, “Okay, here’s my offer.”

04:20

I wrote down this and wrote down all the things there

04:22

and then I took a little piece of white paper

04:24

and I covered up each of those little things.

04:26

Milton’s like cutting paper and taping them in the back

04:28

and we’re like taping 'em up.

04:30

And then, within like five, 10 minutes,

04:32

we’re like, “Okay, we got the webinar.”

04:34

And I was like, I can’t remember if it was Bret,

04:36

whoever had it, we had one phone on Facebook live

04:38

and one was on Periscope, and they stood there

04:41

and they went click and they started it.

04:43

And I was like, "Hey everybody, welcome

04:45

“to this Facebook live!”

04:46

And I just did the whole thing.

04:48

I’m like, “I’m gonna talk about nanananana.”

04:49

And I talked about that.

04:50

And I’m like, “Secret number one,” and I talked about it.

04:52

“Secret number two,” and I talked about it.

04:53

"Secret number three, and if you sign up right now

04:54

“you’re gonna get,” and I pulled off the thing,

04:56

“You’re gonna get this and you’re gonna get this.”

04:57

And I did the whole stack and whole everything.

04:59

I think it ended up being 26 minutes

05:00

and 32 seconds was my entire time.

05:03

And it ended and I was like, “Whoo.”

05:06

I’m like, “Dang.”

05:07

I was like, “Did anybody buy yet?”

05:09

And then they’re all, “I don’t know, let’s log in.”

05:10

So log in to Philly account and sales are like,

05:11

“Doon, doon, doon, doon, doon, doon.”

05:13

And so then John jumps on and he’s like,

05:14

“Man, sales are coming like crazy.”

05:15

So he started boosting it.

05:16

And over the next 48 hours they had over

05:18

150, 160 thousand people watch this.

05:21

We did over $250,000 in commissions, and I won a cryosauna.

05:24

Which was awesome.

05:25

(clapping) Yeah!

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