YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Get Full Unrestricted Access to the Funnel Hacks System
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.
YouTube Transcript: English (auto-generated)
00:00
one of the piece inside the framework
00:01
that he taught was really powerful he
00:02
said
00:03
i’m gonna sue you i’m gonna charge back
00:05
on you and now you die
00:09
russell paid to sell your product
00:12
i love this guy i honestly the
00:14
entrepreneurs are the only people that
00:15
can actually change this planet
00:25
okay so you have worked with so many
00:28
case studies
00:29
and have had so many clients that have
00:31
had so much success
00:33
but you’ve also probably had clients
00:35
that you’re like
00:36
man i really wish that i could have
00:38
helped them more
00:39
yeah or i really wish that they would
00:42
have been able to have the results that
00:43
we were going for
00:45
so out of all of your experience in all
00:47
of your years
00:48
what is the framework you use to help
00:51
your clients not just get results but
00:54
help them get results in the fastest
00:55
amount of time
00:56
very good question let me step back
00:58
because one thing i want to address
00:59
first and then we’ll go to the second
01:00
one
01:00
frame you guys were the third funnel
01:02
hacking live it’s the one that garrett
01:03
white was there with his wife and his
01:05
kids he was
01:05
who was there for that event and he gave
01:08
a framework that was really cool one of
01:09
the foot of the piece inside the
01:10
framework
01:11
that he taught was really powerful he
01:13
said that you are a leader not a savior
01:16
i’m a leader not a savior
01:20
this is how to be a marketer this is how
01:22
to build funnels this is how to close
01:25
part one of funnel hacking part two of
01:27
funnel hacking
01:29
how to lead anyone can learn how to
01:31
market
01:32
i learned how to close anybody can learn
01:34
how to close with enough work and enough
01:36
time and attention you will get good at
01:37
it
01:38
to skill it’s not magic leadership
01:41
is magical leadership is where the art
01:44
of who you are
01:45
comes out but you’ve got to operate from
01:48
a belief system and from a story
01:50
when it comes to who am i i am a
01:52
marketer who am i
01:54
i am a closer who am i i’m a leader
01:58
not a savior
02:01
i think a lot of times we get nervous
02:02
because like we want to be a savior for
02:03
our clients right we want to fix them we
02:05
want to help them we’re like
02:06
essentially because it is in his speech
02:08
he said here’s a problem the temptation
02:10
you’re going to have running out of here
02:11
you’re going to want to make stuff up
02:12
you’re going to want to say things that
02:13
aren’t true
02:14
you’re going to want to pick up a
02:15
picture and you’re going to want paint
02:16
things to be something that they’re not
02:18
because you don’t believe that who you
02:20
are right now is enough to lead
02:22
and so you’re going to look at somebody
02:23
else maybe me or russell or someone else
02:25
you’re going to make up a story about
02:26
who you are but it’s not going to be
02:28
true
02:28
and you’re going to tell the marketplace
02:29
from that place this is who i am but
02:31
they’re not going to follow you
02:32
because it’s not true and so the only
02:34
people who will show up are people who
02:36
want to elevate you as a savior and
02:38
you’re going to take their money
02:39
as a savior and here’s the upside of
02:41
being a savior
02:42
being a savior people exalt you for a
02:44
time
02:46
they’re like yes you saved my life
02:50
but they’re not going to do the work and
02:52
then the flip side of being a savior
02:55
from the exaltation side comes the what
02:59
the crucifixion
03:02
congratulations savior you don’t get to
03:05
take one side of this coin
03:06
we exalted you for a time and now you
03:08
die
03:10
and now we’re going to trash you on
03:11
social media i’m going to make your life
03:13
hell
03:13
i’m going to sue you i’m going to charge
03:15
back on you i’m going to do all this and
03:17
you’re going to want to be
03:18
angry at them but you know what you
03:19
don’t get to be angry at them really you
03:21
get to be angry at yourself because
03:23
guess what you did
03:24
you tried to save another human being
03:26
russell can’t save you my friends
03:28
clickfunnels cannot save you i’m not a
03:30
savior my job is not to save this person
03:32
from whatever
03:32
my job is to be a leader and hopefully
03:34
they follow and do my best because we
03:35
put ourselves in another situation
03:37
and i’ve been there so many times we’re
03:38
just like it’s it’s hard and somebody
03:40
started hating the business you’re like
03:41
go like i just want these people to have
03:42
success and it’s like it’s just a
03:44
mindset shift
03:45
to that helped me so much when he said
03:46
that i was like oh my gosh like that’s
03:47
true i need to be a leader
03:49
and i’m gonna do my best and like put
03:50
forth as much effort as i can but i have
03:52
to have to make sure that i
03:53
i’m careful because if i switch back to
03:55
that it never ends good
03:56
in all of our businesses the actual
03:58
thing is not difficult it’s our people’s
04:00
belief that they can actually do the
04:01
thing
04:01
like that’s it and so it’s interesting i
04:03
was talking to uh frank
04:05
and i were geeking out about this he
04:06
said you know the number one thing
04:07
decreased churn was he made everybody go
04:09
through a personal development course
04:10
for the first 30 days before they had
04:11
unlocked any of the actual marketing
04:13
content he said
04:14
if i get them believe in themselves i
04:15
can they can do anything this stuff’s
04:17
not hard it’s not hard to
04:18
set up a funnel or write an ad or
04:19
whatever it’s just like their internal
04:20
belief there’s always the things that
04:22
are keeping them back from doing the
04:23
thing
04:23
it’s giving them the belief and the
04:24
belief comes so much from this process
04:27
of like
04:27
telling me how you learned and earned it
04:28
getting them to believe like you gave
04:30
them the care enough they didn’t believe
04:31
that this is the right strategy then
04:32
getting them to believe the thing and
04:33
then give them a believe that they can
04:34
actually do it
04:35
and so it’s it’s like that’s our our
04:37
real job is to get people to believe
04:39
that’s why all the story all these
04:40
things are so important and the more
04:41
case studies more stories more they
04:43
believe in themselves
05:03
you
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Get Full Unrestricted Access to the Funnel Hacks System
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.