How to be successful QUICKLY

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

one of the piece inside the framework

00:01

that he taught was really powerful he

00:02

said

00:03

i’m gonna sue you i’m gonna charge back

00:05

on you and now you die

00:09

russell paid to sell your product

00:12

i love this guy i honestly the

00:14

entrepreneurs are the only people that

00:15

can actually change this planet

00:25

okay so you have worked with so many

00:28

case studies

00:29

and have had so many clients that have

00:31

had so much success

00:33

but you’ve also probably had clients

00:35

that you’re like

00:36

man i really wish that i could have

00:38

helped them more

00:39

yeah or i really wish that they would

00:42

have been able to have the results that

00:43

we were going for

00:45

so out of all of your experience in all

00:47

of your years

00:48

what is the framework you use to help

00:51

your clients not just get results but

00:54

help them get results in the fastest

00:55

amount of time

00:56

very good question let me step back

00:58

because one thing i want to address

00:59

first and then we’ll go to the second

01:00

one

01:00

frame you guys were the third funnel

01:02

hacking live it’s the one that garrett

01:03

white was there with his wife and his

01:05

kids he was

01:05

who was there for that event and he gave

01:08

a framework that was really cool one of

01:09

the foot of the piece inside the

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framework

01:11

that he taught was really powerful he

01:13

said that you are a leader not a savior

01:16

i’m a leader not a savior

01:20

this is how to be a marketer this is how

01:22

to build funnels this is how to close

01:25

part one of funnel hacking part two of

01:27

funnel hacking

01:29

how to lead anyone can learn how to

01:31

market

01:32

i learned how to close anybody can learn

01:34

how to close with enough work and enough

01:36

time and attention you will get good at

01:37

it

01:38

to skill it’s not magic leadership

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is magical leadership is where the art

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of who you are

01:45

comes out but you’ve got to operate from

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a belief system and from a story

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when it comes to who am i i am a

01:52

marketer who am i

01:54

i am a closer who am i i’m a leader

01:58

not a savior

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i think a lot of times we get nervous

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because like we want to be a savior for

02:03

our clients right we want to fix them we

02:05

want to help them we’re like

02:06

essentially because it is in his speech

02:08

he said here’s a problem the temptation

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you’re going to have running out of here

02:11

you’re going to want to make stuff up

02:12

you’re going to want to say things that

02:13

aren’t true

02:14

you’re going to want to pick up a

02:15

picture and you’re going to want paint

02:16

things to be something that they’re not

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because you don’t believe that who you

02:20

are right now is enough to lead

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and so you’re going to look at somebody

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else maybe me or russell or someone else

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you’re going to make up a story about

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who you are but it’s not going to be

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true

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and you’re going to tell the marketplace

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from that place this is who i am but

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they’re not going to follow you

02:32

because it’s not true and so the only

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people who will show up are people who

02:36

want to elevate you as a savior and

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you’re going to take their money

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as a savior and here’s the upside of

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being a savior

02:42

being a savior people exalt you for a

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time

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they’re like yes you saved my life

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but they’re not going to do the work and

02:52

then the flip side of being a savior

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from the exaltation side comes the what

02:59

the crucifixion

03:02

congratulations savior you don’t get to

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take one side of this coin

03:06

we exalted you for a time and now you

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die

03:10

and now we’re going to trash you on

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social media i’m going to make your life

03:13

hell

03:13

i’m going to sue you i’m going to charge

03:15

back on you i’m going to do all this and

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you’re going to want to be

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angry at them but you know what you

03:19

don’t get to be angry at them really you

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get to be angry at yourself because

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guess what you did

03:24

you tried to save another human being

03:26

russell can’t save you my friends

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clickfunnels cannot save you i’m not a

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savior my job is not to save this person

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from whatever

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my job is to be a leader and hopefully

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they follow and do my best because we

03:35

put ourselves in another situation

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and i’ve been there so many times we’re

03:38

just like it’s it’s hard and somebody

03:40

started hating the business you’re like

03:41

go like i just want these people to have

03:42

success and it’s like it’s just a

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mindset shift

03:45

to that helped me so much when he said

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that i was like oh my gosh like that’s

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true i need to be a leader

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and i’m gonna do my best and like put

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forth as much effort as i can but i have

03:52

to have to make sure that i

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i’m careful because if i switch back to

03:55

that it never ends good

03:56

in all of our businesses the actual

03:58

thing is not difficult it’s our people’s

04:00

belief that they can actually do the

04:01

thing

04:01

like that’s it and so it’s interesting i

04:03

was talking to uh frank

04:05

and i were geeking out about this he

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said you know the number one thing

04:07

decreased churn was he made everybody go

04:09

through a personal development course

04:10

for the first 30 days before they had

04:11

unlocked any of the actual marketing

04:13

content he said

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if i get them believe in themselves i

04:15

can they can do anything this stuff’s

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not hard it’s not hard to

04:18

set up a funnel or write an ad or

04:19

whatever it’s just like their internal

04:20

belief there’s always the things that

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are keeping them back from doing the

04:23

thing

04:23

it’s giving them the belief and the

04:24

belief comes so much from this process

04:27

of like

04:27

telling me how you learned and earned it

04:28

getting them to believe like you gave

04:30

them the care enough they didn’t believe

04:31

that this is the right strategy then

04:32

getting them to believe the thing and

04:33

then give them a believe that they can

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actually do it

04:35

and so it’s it’s like that’s our our

04:37

real job is to get people to believe

04:39

that’s why all the story all these

04:40

things are so important and the more

04:41

case studies more stories more they

04:43

believe in themselves

05:03

you

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