YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
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one of the piece inside the framework
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that he taught was really powerful he
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said
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i’m gonna sue you i’m gonna charge back
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on you and now you die
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russell paid to sell your product
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i love this guy i honestly the
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entrepreneurs are the only people that
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can actually change this planet
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okay so you have worked with so many
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case studies
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and have had so many clients that have
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had so much success
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but you’ve also probably had clients
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that you’re like
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man i really wish that i could have
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helped them more
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yeah or i really wish that they would
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have been able to have the results that
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we were going for
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so out of all of your experience in all
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of your years
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what is the framework you use to help
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your clients not just get results but
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help them get results in the fastest
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amount of time
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very good question let me step back
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because one thing i want to address
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first and then we’ll go to the second
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one
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frame you guys were the third funnel
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hacking live it’s the one that garrett
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white was there with his wife and his
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kids he was
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who was there for that event and he gave
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a framework that was really cool one of
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the foot of the piece inside the
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framework
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that he taught was really powerful he
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said that you are a leader not a savior
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i’m a leader not a savior
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this is how to be a marketer this is how
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to build funnels this is how to close
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part one of funnel hacking part two of
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funnel hacking
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how to lead anyone can learn how to
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market
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i learned how to close anybody can learn
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how to close with enough work and enough
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time and attention you will get good at
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it
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to skill it’s not magic leadership
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is magical leadership is where the art
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of who you are
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comes out but you’ve got to operate from
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a belief system and from a story
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when it comes to who am i i am a
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marketer who am i
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i am a closer who am i i’m a leader
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not a savior
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i think a lot of times we get nervous
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because like we want to be a savior for
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our clients right we want to fix them we
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want to help them we’re like
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essentially because it is in his speech
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he said here’s a problem the temptation
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you’re going to have running out of here
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you’re going to want to make stuff up
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you’re going to want to say things that
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aren’t true
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you’re going to want to pick up a
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picture and you’re going to want paint
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things to be something that they’re not
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because you don’t believe that who you
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are right now is enough to lead
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and so you’re going to look at somebody
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else maybe me or russell or someone else
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you’re going to make up a story about
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who you are but it’s not going to be
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true
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and you’re going to tell the marketplace
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from that place this is who i am but
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they’re not going to follow you
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because it’s not true and so the only
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people who will show up are people who
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want to elevate you as a savior and
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you’re going to take their money
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as a savior and here’s the upside of
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being a savior
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being a savior people exalt you for a
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time
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they’re like yes you saved my life
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but they’re not going to do the work and
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then the flip side of being a savior
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from the exaltation side comes the what
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the crucifixion
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congratulations savior you don’t get to
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take one side of this coin
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we exalted you for a time and now you
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die
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and now we’re going to trash you on
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social media i’m going to make your life
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hell
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i’m going to sue you i’m going to charge
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back on you i’m going to do all this and
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you’re going to want to be
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angry at them but you know what you
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don’t get to be angry at them really you
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get to be angry at yourself because
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guess what you did
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you tried to save another human being
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russell can’t save you my friends
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clickfunnels cannot save you i’m not a
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savior my job is not to save this person
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from whatever
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my job is to be a leader and hopefully
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they follow and do my best because we
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put ourselves in another situation
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and i’ve been there so many times we’re
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just like it’s it’s hard and somebody
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started hating the business you’re like
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go like i just want these people to have
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success and it’s like it’s just a
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mindset shift
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to that helped me so much when he said
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that i was like oh my gosh like that’s
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true i need to be a leader
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and i’m gonna do my best and like put
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forth as much effort as i can but i have
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to have to make sure that i
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i’m careful because if i switch back to
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that it never ends good
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in all of our businesses the actual
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thing is not difficult it’s our people’s
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belief that they can actually do the
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thing
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like that’s it and so it’s interesting i
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was talking to uh frank
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and i were geeking out about this he
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said you know the number one thing
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decreased churn was he made everybody go
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through a personal development course
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for the first 30 days before they had
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unlocked any of the actual marketing
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content he said
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if i get them believe in themselves i
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can they can do anything this stuff’s
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not hard it’s not hard to
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set up a funnel or write an ad or
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whatever it’s just like their internal
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belief there’s always the things that
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are keeping them back from doing the
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thing
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it’s giving them the belief and the
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belief comes so much from this process
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of like
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telling me how you learned and earned it
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getting them to believe like you gave
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them the care enough they didn’t believe
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that this is the right strategy then
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getting them to believe the thing and
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then give them a believe that they can
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actually do it
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and so it’s it’s like that’s our our
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real job is to get people to believe
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that’s why all the story all these
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things are so important and the more
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case studies more stories more they
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believe in themselves
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you
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