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YouTube Transcript: English (auto-generated)
00:00
hey i just got the phone with somebody
00:02
who sold their company for a billion
00:03
dollars you know what i said
00:06
this is the goal right so this is the
00:07
thing we’re aiming towards we’re trying
00:08
to go after something my average week is
00:11
93 hours it’s like dad i’m dumb okay
00:15
sure you’re not smart yet but now what
00:18
do you want to apply yourself to what do
00:19
you want to get good at
00:23
hey my name is russell brunson welcome
00:25
back to the channel all right so i’m
00:27
writing my fourth book right now and
00:28
it’s about the science of achievement
00:30
versus the art of fulfillment and um i’m
00:33
writing it having a lot of fun and then
00:34
i got to this point where i got stuck
00:36
i’m trying to figure out it’s a
00:37
framework for how we become
00:39
someone different right how does that
00:40
work how does it and the more i was
00:42
trying to get through like the sticking
00:44
points to figure out like how to how to
00:45
write this how to solve it how to how to
00:47
create something amazing um every time i
00:49
would research stuff i always kept
00:51
falling back into tom billy like
00:52
something he said on a podcast or quoted
00:54
over here or something he had done if
00:56
you don’t know tom uh he built the
00:57
company quest nutrition and he sold it
00:59
for a billion dollars they started
01:00
impact theory which is one of the most
01:01
prolific success brands on the internet
01:03
he also was competing with disney with
01:05
his new comic book company uh this was
01:06
the very first comic book they published
01:08
which is kind of cool and uh he’s always
01:10
in this process of trying to answer the
01:11
same question how do you become the
01:12
person you need to be to actually have
01:13
success so the question i asked tom was
01:16
when someone has a goal right they want
01:18
to go accomplish something but they get
01:20
stuck like they get stuck in and they
01:22
need to become someone different to
01:23
actually do that so what are the
01:24
different elements involved like there’s
01:26
identity and there’s rules and there’s
01:27
beliefs and there’s habits under teams
01:29
there’s all these different things so my
01:31
question was like are those things they
01:32
line up like do we first
01:34
do our identity and then our beliefs and
01:35
then our habits like is it linear or is
01:37
it different and so that’s what i wanted
01:39
to find out from him from his point of
01:40
view how they all kind of tied together
01:43
[Music]
01:45
i appreciate you jumping on and helping
01:47
me with this um oh for sure man um i’m
01:49
like in the middle writing a book and
01:51
it’s first time i’m writing a
01:52
non-marketing book and so i’ve been like
01:54
just going down this rabbit trail and
01:55
all these things and so many of the
01:57
rabbit shows bump into you and then you
01:59
like steer it this way in this way i’m
02:00
like oh my gosh and so i’m just trying
02:03
to like learn all this stuff and
02:04
understand it especially in your mind
02:06
which is fascinating the way you you
02:07
think about stuff it’s really cool
02:09
you probably know that but anyway
02:12
very kind well do you want me to jump in
02:14
and ask the questions i’m ready when
02:16
you’re ready okay so this is kind of the
02:19
way i read you probably can’t see royal
02:20
but this is like this is the goal right
02:22
so this is the thing we’re aiming
02:23
towards we’re trying to go after
02:24
something and like you said most people
02:25
start there and they try to create
02:26
habits to go get the gold they try these
02:28
things here but the real reality is
02:30
they’re not worthy to to get the goalie
02:32
because of who they are who they they
02:33
need to become someone different right
02:34
so it’s like who do they become
02:36
and then i was trying to tie like who
02:38
are they becoming i think that that’s
02:39
their identity right and inside of that
02:41
you’ve got your beliefs and your values
02:43
and after you figure that out then from
02:45
there you got like your rules your
02:46
habits and your teams that tie into that
02:48
does that make more sense or is that
02:49
still kind of
02:50
it does but it it is even more sort of
02:53
messy than that so you can if you think
02:56
of them almost as independent variables
02:58
and you can pull on any of the strings
03:00
right so
03:01
you could in fact if you said tom you
03:05
have to
03:06
uh my son is struggling and if you don’t
03:11
get him to be like an ultra badass in
03:14
six months i’m gonna shoot lisa in the
03:16
face then i would say okay cool so this
03:19
is a do or die situation i’m kidnapping
03:21
your son
03:22
i’m taking him to a desert island and
03:24
that desert island will be stocked
03:27
exclusively with
03:29
david goggins
03:31
couple marines from like or seals from
03:33
seal team six like just the baddest
03:36
on the planet the only belief
03:38
that matters is that if you put time and
03:41
attention into getting better at
03:42
something you will get better you don’t
03:44
have to be special you are a human the
03:47
human mind is designed to get better
03:50
with concentrated effort period
03:52
now once you believe that it’s like dad
03:55
i’m dumb okay sure you’re not smart yet
03:59
but now what do you want to apply
04:00
yourself to what do you want to get good
04:02
at right most people stop at i’m not
04:04
good at this thing okay sure but what do
04:07
you want to get good at because it is a
04:10
truth of the human animal that if you
04:12
apply time and energy to a skill you
04:14
will get better at it the quote that i
04:17
hold is this you can’t make a racehorse
04:21
out of a pig but you can make a really
04:23
fast pig
04:24
i think it is almost certainly true that
04:27
my life is the answer to the question
04:29
what does a fast pig look like
04:32
because
04:33
i’m not a racehorse
04:35
but i’m a really fast pig and
04:37
i’ve spent so much time and energy in
04:40
getting better in learning about what i
04:42
call the physics of being human just
04:44
what are the the realities of the human
04:46
mind because you’re having a biological
04:48
experience
04:50
that’s just
04:51
true and this is why because whenever i
04:53
tell my story so people are obviously
04:55
looking at me you know i’ve had
04:56
tremendous financial success they see me
04:58
up on stage i’m speaking and so
05:01
when i tell my story and i say oh my mom
05:04
thought i was going to fail when i went
05:05
to college my best friend thought i
05:06
would marshmallow my way through life my
05:09
father-in-law said no when i asked for
05:11
his blessing to marry his daughter they
05:12
all think oh man they’re so dumb they
05:14
couldn’t see it no no they had
05:16
accurately identified that that really
05:18
was where i was at that time like that
05:20
was all accurate for that moment now
05:23
what they couldn’t have predicted what
05:24
honestly even i couldn’t have predicted
05:26
is that there’s this thing called drive
05:28
when people talk about being hungry i
05:30
was ravenous that ability to maintain
05:35
that level of hunger in the face of
05:38
extraordinary success is my superpower
05:41
once you want something badly enough and
05:43
this is why being poor can be so
05:45
powerful poverty destroys 99.9 of the
05:48
people that it touches but the 0.1
05:50
percent that survive overshoot the moon
05:52
they go on to do the most insane because
05:55
they’re like i’m never going back to
05:57
that again i’m never being like that
05:58
again no way then when they
06:00
apply themselves to actually getting
06:01
better at something of course they do
06:03
because that’s what the human animal is
06:05
designed to do they just put so much
06:08
time and energy like i did the math my
06:10
average week is 93 hours that’s 93 hours
06:14
post success so that hunger to just get
06:18
better and to learn and have a voracious
06:20
appetite it’s like people can’t keep up
06:22
so even though i’m just a fast pig it’s
06:25
like i’m a fast pig in a whole lot of
06:27
areas and everything that i learn it
06:28
stacks it stacks it stacks it stacks
06:31
literally just off of the things that i
06:34
know and can talk about i can make a
06:37
hundred thousand dollars in an hour like
06:40
that’s so crazy and let alone
06:42
like i i’ve had a 25 million dollar day
06:45
before it gets so interesting
06:47
but getting people on the path is hard i
06:51
was
06:52
haunted by a movie called amadeus in
06:55
amadeus it was a real life character a
06:57
guy named solieri who was a contemporary
06:59
of amadeus mozart he lamented to god in
07:02
the film why did you make me just
07:04
talented enough to realize i’ll never be
07:07
as good as mozart and that was how i
07:09
felt i always felt like i was like just
07:12
smart enough to realize my friends were
07:14
always going to be smarter than me and
07:16
that they would go on to be successful
07:17
because they were smart but i wasn’t
07:19
smart like that and things like that
07:20
didn’t come easily to me that
07:22
lamentation carried me into my mid-20s
07:24
and it was getting so dire and i felt so
07:28
badly about myself and so hopeless i
07:30
started reading about the brain and i
07:32
wish i could remember what the insight
07:34
was that made me go there might be an
07:36
answer there came across this idea of
07:38
brain plasticity now this is the late
07:39
90s so brain plasticity was still being
07:42
debated is it real is it not real and i
07:44
thought oh when i think of the world as
07:46
if brain plasticity is real then i get
07:49
excited because that means i can get
07:51
better when i think of brain plasticity
07:53
as being something that ends when you’re
07:54
12 then i get very very sad and the
07:57
neurochemical change in me was so
07:59
profound and noticeable i decided just
08:01
to even if it was a lie i was going to
08:03
believe that i could get better and so
08:05
that was the why i called the only
08:07
belief that matters that ended up
08:08
dictating every step i made after that
08:10
the reason i put myself around people
08:13
that were going so hard was because i
08:15
believed that i could improve if i
08:17
didn’t believe i could improve and i
08:18
actually had a moment of crisis when i
08:21
was with them because they were so much
08:23
farther ahead than me in every aspect
08:25
they were
08:26
more muscular than i was they were
08:28
smarter than i was they were farther
08:30
ahead in business than i was and it just
08:32
like was just this unrelenting parade of
08:34
why i was a loser i thought okay well
08:37
hold on
08:38
if you believe you can get better
08:40
then you need to switch your mentality
08:42
because i i was thinking of leaving
08:45
because i’m like this is so miserable to
08:46
always be the worst if it’s true that
08:48
they’re the surest path to my success
08:51
which at the time it really really
08:52
seemed obvious that they were
08:54
then
08:56
i need to build my self-esteem around
08:58
something more useful than being smarter
09:00
than them because i’m not smarter than
09:02
them
09:03
and that gave me the insight to okay
09:06
think of yourself solely as the learner
09:09
and pride yourself on being the learner
09:11
so don’t pride yourself on being right
09:13
pride yourself on admitting you were
09:14
wrong faster than anyone else
09:16
and then putting the energy behind the
09:18
right idea and that changed my life that
09:21
that’s like the one moment that’s like i
09:22
remember where i was when i had the
09:24
realization it’s a demarcation point in
09:25
my life but ultimately it came from the
09:28
belief that brain plasticity was real
09:30
meaning if i put time and energy into
09:32
getting better i actually will get
09:33
better and so that was the thing that
09:36
lifted that hopelessness off my
09:38
shoulders it just became a question of
09:41
well do you want it badly enough to work
09:42
this hard yeah literally
09:45
okay a couple follow questions if you’re
09:47
real quick um so with your like
09:51
i’m like in the spot now where i want to
09:52
like start mapping out like what is my
09:54
identity like we’re actually right now
09:55
what are my beliefs what are my values
09:56
have you done that like do you do you
09:57
have like lists like these are these are
09:59
my beliefs my days my values
10:01
a belief is something that is true about
10:03
the world i can learn anything i set my
10:05
mind to without limitation but the world
10:07
not about yourself more so they can be
10:09
both some will be about you and some
10:11
will be about the world values are
10:14
specific to you my number one value is
10:17
my wife so it matters to me to
10:21
share a life with one person for all the
10:24
good and bad that that entails so if my
10:26
business collides with my marriage and
10:29
in in a meaningful way obviously when
10:30
you’re working 93 hours a week there’s
10:32
already a certain amount of compromise
10:34
but when it conflicts in a meaningful
10:36
way if we start to feel detached or if i
10:38
was going to miss something important by
10:40
traveling then i wouldn’t and i would
10:42
just i never have a hard time if lisa
10:44
says hey it’s important to me that you
10:46
be here for this thing and a huge
10:48
opportunity comes along i’d be like man
10:50
it’s easy to say no to the opportunity
10:52
that’s super important to me integrity
10:54
is important to me if you say you’re
10:55
going to do it do it being a hardcore
10:57
mother is important to me getting every
11:01
bit of my potential turned into actual
11:03
skill set is important to me being
11:06
fearless is important to me in in the
11:08
sense not that i won’t have fear that i
11:10
will rise in the face of fear that’s
11:12
important to me protecting my wife is
11:14
important to me if this is a belief or a
11:16
value odds are that it could be both and
11:18
so you just have to decide how you’re
11:20
going to express it in your life like
11:21
some of my beliefs are secretly rules so
11:25
it’s like ah this one would probably be
11:27
better offered up as a rule but some of
11:29
my rules are so like simplistic that i
11:31
didn’t want to put the two together so
11:33
when i have a rule that’s sort of
11:34
profound it makes its way as a belief so
11:37
for instance one should only ever do and
11:40
believe that which moves you towards
11:41
your goals now that’s really a rule
11:43
which is do and believe that which moves
11:45
you towards your goals which i live by
11:46
but it’s such a profound idea to orient
11:49
people around goals that i don’t want it
11:52
in the mix with something like i get out
11:53
of bed in 10 minutes or less right which
11:55
is a little less
11:57
sort of awe-inspiring uh very useful in
12:00
my life incredibly important but
12:03
it isn’t profound and then how would you
12:05
identify or how would you describe like
12:07
identity then like is that like
12:09
identity is literally a statement that
12:11
you say to yourself that carries a lot
12:13
of baggage it’s just a shorthand way for
12:15
you to remember who you are right when i
12:17
say i’m the learner that will come to my
12:20
rescue a million times somebody says
12:22
tom’s a and i’m like oh oh god
12:26
talk about hitting me where i have deep
12:28
insecurities right so but then i go ah
12:31
i’m the learner so i don’t need to be
12:33
brilliant now if i told myself the story
12:35
of tom is the smartest person that ever
12:37
lived and you point out how i’m a
12:38
and it’s a pretty convincing argument
12:40
that’s devastating because it takes away
12:42
my identity
12:45
i miss the next four hours just writing
12:46
out my identity beliefs and values to
12:48
make them actually tangible because this
12:49
and rules
12:50
i have them but i don’t think i’ve ever
12:52
thought enough through them to like
12:53
consciously be like oh these are the
12:55
things
12:57
it’s interesting
12:59
um okay two more pieces of my my chart
13:01
and i think i got everything i’m trying
13:03
to figure out so the next ones i had are
13:05
habits and routines i’d love to hear how
13:07
you think about those differently or
13:08
similarly i have a gut feeling that if i
13:11
really dug into them that i could begin
13:14
to
13:15
section them off and sort of give them
13:16
their own identity but i almost always
13:18
refer to them just as habits of routines
13:20
right so it’s those things that you do
13:23
habitually i have a habit of going to
13:25
the gym first thing in the morning i
13:26
have a habit of meditating you could
13:28
sort of put the things together into a
13:31
routine a few of those bricks so my
13:33
morning goes like this i don’t wake up
13:35
with an alarm i wake up whenever i wake
13:37
up i immediately put my gym clothes on i
13:40
put headphones on and before i walk out
13:42
of the room i am listening to something
13:44
that is on my two research list i’m
13:47
curious what time do you naturally wake
13:48
up typically so 4am is what i consider
13:52
normal i would be lying if i said that i
13:54
i routinely wake up i’d say 40 of the
13:58
time i wake up in the middle of the
14:00
night and so i have stuff that i start
14:02
doing so that it’s not wasted time
14:04
because seven hours for me is magically
14:06
delicious i feel 100
14:09
and uh yeah i can work all day at
14:11
absolute top
14:13
notch performance until i go to bed at
14:14
nine dude i appreciate your time on this
14:16
this is super helpful for me to kind of
14:18
understand
14:19
how your brain thinks and how all these
14:21
things all tie together and gets me
14:22
excited
14:23
for you at all oh my god at some point
14:26
i’m gonna hit you with so many funnel
14:28
questions
14:32
so yeah i’m super glad that we could
14:34
connect now because um that that will be
14:37
really helpful at some point in the near
14:38
future well brother thank you so much it
14:40
was wonderful to connect anytime let me
14:42
know how i can help awesome man thanks
14:44
so much
14:46
smart guy right okay so in summation
14:48
come back here um after we talk this is
14:50
kind of how i doodle it out i’m going to
14:51
go deep in the book but basically the
14:53
gist is you have a goal right you want
14:55
to go and accomplish something the
14:56
problem is at this point in life you’re
14:58
probably not worthy of that goal
14:59
otherwise you’d already have it and so
15:00
you have to become somebody different so
15:02
how do you become somebody different it
15:03
all comes down to identifying who what’s
15:05
your identity and shifting to an
15:06
identity of somebody who could actually
15:08
accomplish this you got to create
15:09
beliefs that are going to help you to
15:10
actually move you forward towards your
15:12
goal you set rules to help protect you
15:14
and keep you on the path of your vision
15:15
and you create values and you order the
15:17
values in a way that make sure you’re
15:19
doing the right things after you have
15:21
these things in place now you can go
15:22
back and set up your habits and your
15:23
teams and all the things you need to do
15:25
to be successful most people go from i
15:27
have a goal here’s the routines i got to
15:28
do to be able to hit it but they’re
15:29
missing the most important step which is
15:31
who do you have to become to actually be
15:32
able to get those goals and have that
15:34
success and so that’s where tom’s mind
15:36
is genius and we went deep on so all
15:38
right so i hope you enjoyed today’s
15:39
video the book is coming i’m not gonna
15:41
tell you the title yet i’m not gonna say
15:43
when
15:44
someday when i get it done it’ll be
15:46
there and you’ll hear about it um but
15:47
for right now please like and subscribe
15:49
down below that way you’ll know when the
15:50
new book comes also make sure you go
15:52
check out tom’s channel to get more
15:54
ideas from impact theory from his mind
15:56
and with that said appreciate you guys
15:57
watching and i’ll see you guys on the
15:59
next video
16:01
[Music]
16:17
[Applause]
16:17
[Music]
16:21
foreign
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