How To Beat The Facebook algorithm change 2018

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
uh-oh the Facebook slap just happened
00:02
and now you got to get a funnel welcome
00:04
to marketing secrets podcast so the big
00:08
question is this power arch Brewers like
00:10
us who didn’t cheat and take on venture
00:13
capital we’re spending money from our
00:14
own pockets how do we mark it in a way
00:17
the left Hoss get our products and our
00:19
services and the things that we believe
00:20
in out to the world and yet still remain
00:23
profitable that is the question in this
00:26
podcast we’ll give you the answers
00:28
my name is Russell Brunson and welcome
00:30
to marketing secrets all right everybody
00:37
I have been prophesying of this for so
00:40
long and for those who were new the
00:43
newbies who lament online for a year or
00:45
two years or five years or eight years I
00:46
wanted to give you a history lesson so
00:48
the network’s they don’t like you or me
00:51
just like you like money from big brands
00:54
who don’t annoy them who describe big
00:55
checks and don’t we’re gonna big huge
00:58
marketing budgets and don’t care if
00:59
they’re profitable or not people like us
01:01
who care about a direct ROI acid direct
01:04
response guys they don’t like us very
01:05
much but they they they adore us for a
01:08
little while because it builds their
01:11
platform and then they smash us so
01:13
that’s happening Google back in the day
01:14
they were awesome then they smashed us
01:16
as what happened to every platform as
01:19
I’ve been around for now 15 years you
01:22
probably heard of the Google slap and
01:24
then the other Google slap then the
01:25
other Google slap and then this and then
01:26
it’s and I kept warning people Mike
01:28
don’t put all your eggs in Zuckerberg
01:30
basket Zuckerberg doesn’t care about you
01:32
and we talked about that in fact I did a
01:35
whole presentation it felt like he lied
01:36
about that last year but it’s happening
01:39
the Facebook slap has officially begun
01:41
Zuckerberg just announced it about a
01:43
week ago and I want to let you guys know
01:46
a couple things because the facebook
01:47
slap is actually a really good thing for
01:48
people like you and me who are doing
01:50
funnels if you’re not doing a funnel now
01:51
this is going to force you to finally to
01:54
learn and understand funnels
01:56
all right so here’s the context
01:57
Zuckerberg came out it was like hey
01:59
we’re gonna change how Facebook’s
02:01
algorithm works so instead of I’m having
02:04
they he said that this algorithm change
02:06
makes the less people if people spend
02:08
less time on Facebook which seems insane
02:10
but this will try to try squeeze out the
02:12
direct response marketers and and build
02:15
a bigger platform for the brand new
02:16
marketer so that works what they do is
02:17
he’s making it so that what you’ll see
02:20
now more so is more of your actual
02:23
interactions with friends right so your
02:24
feet will have less business stuff and
02:26
more more brand stuff right receive the
02:29
more personal interaction so you see
02:30
more your friends stuff you see fan page
02:33
some of that are gonna be dropping
02:34
dramatically and a groups will go up
02:38
because groups say their social
02:39
interaction so groups and your personal
02:41
stuff you’ll see a lot more of in your
02:42
feet and you’ll see a lot less of
02:43
business pages fan pages and ads so
02:46
what’s gonna happen because there’s less
02:47
staff you scroll through and just like
02:49
mindlessly scroll you actually spend
02:51
less time on Facebook that’s his plan so
02:53
you spend less time on flase Facebook
02:54
there’ll be less ad spots and and when
02:59
supply and demand does that little thing
03:00
guess what happens the price goes up so
03:03
ad costs will be going up they’re shown
03:05
some stats and basically in the first
03:07
quarter so speed up like cameras thirty
03:08
or forty percent and by the NVR almost a
03:10
hundred percent increase in ad cost and
03:13
so what does that mean for people like
03:15
us a couple things number one it means
03:17
that the competition a lot of these
03:19
people are just throwing facebook ads
03:20
becoming ad experts overnight they are
03:23
going to be gone they will not be able
03:25
to sustain it anymore and most
03:27
intelligent enough to diversify their
03:30
traffic off Facebook a couple things for
03:32
us marketing seekers people and our
03:33
funnel hackers we are smart enough to
03:35
know there’s more than one way to drive
03:37
traffic
03:37
Facebook is a source not the only source
03:39
and if you’ve been looking your business
03:41
that way then you’re fine and if not
03:42
it’s now time to start diversifying like
03:44
freak out yes freak out diversify now if
03:46
you wait for a year to diversify a lot
03:49
of you guys will be in trouble so just
03:50
diversify now start looking at other
03:51
traffic sources
03:52
I’ll get YouTube look at your own
03:54
podcasts looking at all these things
03:56
using this time now where ads are still
03:58
a little bit cheaper to drive people to
04:00
these other networks to build up your
04:01
podcast to build up your email list
04:03
things like that build up your midi chat
04:04
lists like those kind of things because
04:05
the ad costs are dramatically
04:08
number two we’ve been talking about this
04:10
is day number one to click funnels right
04:12
whoever can spend the most money to
04:14
acquire customer wins that’s the first
04:15
chapter the introduction of comm secrets
04:17
book if you haven’t read it go and read
04:19
it cop secret cop go get the book
04:20
because help you understand that who
04:22
ever could spend the most money to
04:23
acquire a customer wins and that costs
04:25
go up you have spent more money to
04:26
acquire our customer that’s actually a
04:27
good thing it means all of these little
04:29
people who are just dabbling are gonna
04:31
go away because they’re not able to
04:33
spend more money now for us the
04:34
intelligent ones we’re studying
04:35
marketing and sales and funnels that’s
04:37
okay that’s what we build funnels okay
04:39
um you know I think last year 2017 and a
04:42
lot of people who got away with one
04:43
funnel and they made a really good
04:45
income I think that’s gonna be harder
04:46
and harder I think understand the
04:48
concept of funnel stacking we talk a lot
04:50
about in our community here where you
04:51
have one funnel then that leads to the
04:53
next funnel is vital it’s can be vital
04:54
to your success having a fully developed
04:56
value ladder is gonna be vital to your
04:58
success now a couple things on value
04:59
ladder I want to just touch on I wish I
05:03
could rewrite the whole chapter dot-coms
05:04
book because everyone thinks that they
05:05
need these like complex value ladders
05:07
for 80 steps click funnels right now
05:09
it’s 3 steps that’s it ok we’ve got all
05:11
the front ends on the front step we got
05:12
click funnels webinar ourselves click
05:14
funnels in the middle and then we’ve got
05:15
our coaching program that’s not even
05:18
available right now but will be after
05:19
fall on key live on the back end that’s
05:21
it so there’s SB complex but there needs
05:23
to be levels you needed cuz your front
05:25
and funnels once it used to be
05:27
profitable are gonna be break-even
05:28
funnels if that’s your entire business
05:29
you’re gonna struggle ok so the good
05:32
news is the facebook slap is come we
05:34
know what’s happening now and it’s not
05:35
like when Google slapped us it was like
05:37
they just turn us off overnight we all
05:38
we all just got shut down right now
05:40
you’ve got about a year over the next
05:41
year you’ll see your ad costs go up 50
05:43
to 100 percent so just be aware about so
05:45
now it’s time to start understanding
05:46
that and putting in ok
05:48
this funnels to acquire customers if I’m
05:50
profitable right now it’s awesome if I’m
05:52
gonna be profitable in six months if
05:53
they add if my ad cost a double or if
05:55
they go 50 percent or like if not and I
05:57
start tweaking that it’s like hey we’ve
05:58
acquired a customer through this funnel
06:00
now I need to send them up the value out
06:01
and there’s your profit okay so if
06:03
you’ve been following me and you
06:03
listening to the stuff you’ve read the
06:05
dot-com secrets book you’ve read the
06:06
experts secrets book you’ve gone into
06:07
this this shouldn’t freak you out okay
06:09
but if you haven’t yeah you should be a
06:11
little nervous you should go get calm
06:12
seekers read it understand sales funnels
06:14
value add right these are the core
06:16
principles that works as date number one
06:18
okay
06:20
excuse me this is not something new in
06:22
fact um you know it’s it’s crazy the
06:25
online world’s made this so easy I can
06:27
traditional off like a guy I cut my
06:29
teeth learning this game with Bill
06:30
Glaser Dan Kennedy and all these people
06:32
who are doing direct mail and classified
06:34
ads and TV where it’s like nobody breaks
06:36
even on TV right you lose money and you
06:38
lose money four five six seven months
06:40
before you’re profitable like and so
06:41
like that’s where my foundation came
06:43
from that’s the dot-com secret book
06:44
teaches that foundation and I think
06:46
we’ve been spoiled because it’s been so
06:47
cheap to acquire media online and that’s
06:49
been awesome and hopefully new platforms
06:51
will continue to rise up that we can
06:53
come in and we can arbitrage attention
06:55
from it for at a discount but just be
06:57
aware that right now Facebook is now
06:59
shifting to make that transformation
07:00
this is the first facebook slump I got a
07:03
little bitty slap about a year and half
07:05
ago to start shutting down add accounts
07:06
but they they took the gas pedal off
07:09
that one and it made a little bit easier
07:11
were sipping ice but this one’s happened
07:12
and it’s not going away and so it’s like
07:14
now is the time to prepare for it
07:15
starting to get get better at acquiring
07:17
customers on your front end funnels and
07:19
getting better at sending him to the
07:20
next step this will be a huge steam of
07:23
funnel hacking live I got some crazy
07:26
amazing presentations for all my funnel
07:28
hackers you guys will learn about some
07:29
of these things but friend I just wanted
07:30
to give you guys the voice of morning
07:31
because this is what happening but
07:33
luckily this is not like a shot where
07:35
you just get shot and you die like Peck
07:37
in the google days we’ve got time but
07:39
it’s all about understanding that
07:40
preparing and building out your value
07:41
line go back read up secrets again read
07:43
it to read three times it realize those
07:45
concepts figure out your value about it
07:46
identify it figure out your break-even
07:48
funnels acquire customers profitably now
07:51
so you can get to the point where you’re
07:53
breaking even it’s six months to a year
07:54
from now and then be able start sending
07:56
people up so the Google slap is here by
07:58
the funnel people funnel hackers don’t
08:00
even worry it’s all gonna be good if you
08:01
put fall with the Prinsloo et just add a
08:03
number one you’re protected so don’t
08:05
stress about it but if you’re not it’s
08:07
time to start looking at that start
08:08
building everybody getting prepared
08:09
because it’s coming all right guys
08:11
appreciate you all sorry goodbye a
08:13
stuffy nose I probably sound a little
08:14
funny but that’s about it so heading
08:17
back to the office today we’ve got Todd
08:19
Android and Nick and Karen and what
08:22
would people the office is so much fun
08:23
so get back to work
08:24
we were out late last I work into now
08:25
it’s a early morning we’re started the
08:27
game over again so I’m sure the next
08:29
couple days I’ll do a lot of podcast
08:30
I’ll probably be really tired so I
08:31
apologize in advance
08:33
if you enjoy the style please go to
08:34
iTunes rate us review us with this is a
08:37
new way to recreate new feet so we’re
08:40
starting back over on the reviews and
08:42
stuff like that so please if you love
08:44
this podcast if you review the past
08:45
please come back review to get
08:46
appreciate that and I will talk to you
08:49
soon bye everybody
08:50
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08:54
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08:55
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08:57
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The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.