How To Close High-End Clients With My High Ticket Sales Funnel

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YouTube Transcript: English (auto-generated)

00:00

hey this is russell brunson i want to

00:01

welcome you to high ticket funnel

00:03

secrets now during this training I’m

00:04

gonna show you how to use high ticket

00:06

application funnels to generate

00:08

pre-qualified application leads and then

00:10

the end this video I’m actually going to

00:11

give you my top converting application

00:14

funnels for free but before I do that I

00:16

want to show you exactly what

00:17

application funnel is how it works and

00:19

how it can work for your specific

00:20

business so with that said let’s jump

00:21

right in so first thing I’ll show you is

00:23

kind of diagram of what a high-ticket

00:24

funnel looks like it looks like this

00:26

it’s very simple it’s just three core

00:28

pages plus a pop-up so page number ones

00:30

what we call reverse squeeze page this

00:32

is where you give them some kind of case

00:33

study or some kind of information about

00:35

what it’s like to actually work with you

00:36

and they click on the button and the

00:37

next page here on the pop-up to then ask

00:39

they give you their email address then

00:41

the page after that you’re taking they

00:43

you take them to a spot where they can

00:45

actually go apply to work directly with

00:46

you and the last page then you bake them

00:48

for the application and tell them what’s

00:50

going to be happening next it’s a very

00:52

simple funnel that’s super easy to

00:54

create and very very powerful now this

00:56

is what it might look like if you’re a

00:57

great one here inside of click phones

00:58

page number one you’ve got a case study

01:00

then there’s the pop up for the email

01:01

address number three is the application

01:02

page where they apply to work with you

01:04

and then number four is the Thank You

01:05

page we explain what’s gonna be

01:06

happening next okay so where do

01:09

application funnels come from now these

01:10

work really good if you’re in any kind

01:12

of coaching or consulting or you’re

01:14

selling high ticket expensive things

01:15

where typically need get somebody on the

01:17

phone now in a in an earlier business

01:20

that I used to have we made all of our

01:22

money by actually calling all of our

01:23

leads in fact we built an entire call

01:25

center we had 60 full-time sales people

01:27

who are calling every singly they came

01:29

in talking to them qualifying them

01:31

trying figure who was a good fit and

01:32

then we’d sell them our high ticket

01:33

products and services and coaching and

01:35

consulting and it worked well but it was

01:37

a lot of overhead it was a lot of stress

01:38

and anyone’s ever worked with 60

01:40

full-time salespeople you know that that

01:43

can be kind of stressful and so what we

01:45

did eventually that and if shutting that

01:46

company down

01:47

but I missed selling the really

01:49

expensive high ticket consulting and

01:51

coaching and things like that that we

01:53

were doing and it’s hard to figure out

01:54

how do we change this around make it

01:55

easier and so we did instead of going

01:57

and outbound calling every single lead

01:58

that ever came in we build these

02:00

application funnels

02:02

to qualify all of the people all the

02:05

leads and find out who was the cream of

02:06

the crop and we would only talk to them

02:08

and so we shipped over how many 60

02:09

full-time salespeople to when we shifted

02:11

it to using an application

02:13

we’re down having just one salesperson

02:15

yes just one salesperson doing the same

02:17

amount of net revenue as 60 full-time

02:20

sales people were doing before and so

02:21

I’m gonna walk you through exactly how

02:22

this process works because it’ll give

02:24

you so much less stress so much less

02:26

anxiety and the same amount of money is

02:28

having a huge team of sales people

02:29

working for you okay so here is how it

02:31

actually works step number one is the

02:34

very first page here in your funnel you

02:35

create a case study okay say about what

02:37

it’s like to actually work with you

02:38

success story what you do the results

02:41

you get for somebody and you share the

02:43

success story on the very first page

02:44

actually watch is that they think hey

02:46

man I want that same case study my

02:47

business or my life or whatever it is

02:49

you’re selling and then the second step

02:51

in the process then is you have them

02:52

apply to actually work directly with you

02:55

now what this does it takes it from you

02:56

outbound calling and trying to sell

02:57

every single person every single leads

02:59

you have to it flips it on its side

03:01

where we do now what’s the takeaway so

03:02

they’re now presenting and it’s trying

03:04

to explain to you through this

03:05

application why you should choose them

03:07

as a client and then on the third page

03:10

then you tell them what to expect next

03:11

now for me it was hey in the next 24

03:13

hours or so somebody’s gonna call you

03:14

from my office we’re gonna review your

03:16

application and see if you’re a good fit

03:17

and that way they know what’s gonna

03:18

happen you can call them on the phone

03:20

and then you can sell them the product

03:21

to service the coaching and consulting

03:23

whatever it is you’re gonna be selling

03:24

on the phone anyway now like I said what

03:26

this does is it qualifies it pre

03:28

schedules it gets everybody ready to be

03:30

able to work with you directly and it

03:31

makes your life so much easier

03:33

so next questions like well how would

03:35

you use an application funnel inside of

03:36

your specific business now every

03:37

business is different there’s so many

03:39

different applications for ways you can

03:41

use it if you are selling coaching or

03:42

consulting this model this funnel has

03:44

been proven its process hundreds of

03:47

millions of dollars for me and other

03:48

clients as well so this works rue

03:49

afternoon coaching or high-end

03:50

consulting where should I give you

03:52

something kind of high ticket services

03:53

if you’re selling something that’s ten

03:55

twenty thirty fifty one hundred thousand

03:57

dollars or more it works really really

03:58

well there as well

04:00

and many kind of professional services

04:01

mortgages finances anything where

04:03

there’s typically needs to be a phone

04:05

call involved in selling the product of

04:06

the service usually because it’s either

04:07

very specialized we’re very expensive

04:09

the high-tech application funnel will

04:11

work for you

04:12

in fact almost any business who comes to

04:14

me saying we’re also funnels don’t work

04:15

for me because you know I’m selling

04:17

something that’s fifty thousand dollars

04:18

nobody’s gonna be able to buy that

04:19

through a funnel I tell them yes they

04:21

will use a high ticket application if I

04:23

don’t qualify them and figure out

04:24

who’s the best leads have them have them

04:26

apply and tell them why they wish they

04:28

should be using your product or service

04:30

and then you call just sign up those

04:32

people it makes your job so much easier

04:34

and so much better so here’s some of the

04:36

best practices inside of a high-tech

04:37

application funnel number one on the

04:39

home page you want to have some kind of

04:41

free case study showing what’s possible

04:42

if somebody was to actually work with

04:44

you or buy your product or buy your

04:45

service number two the goal of this

04:49

again is to share the case site so they

04:51

can see what it’s like to actually work

04:53

with you like that’s the magic is this

04:55

gives them a glimpse of what it would be

04:56

like if they had a chance to be to have

04:58

you as an actual client and it shows

05:00

them proof proof proof how much proof

05:02

that you have about why what it is you

05:05

do will work for them okay number two

05:07

then ask some looks that I click on the

05:08

button and then we have a pop-up that

05:10

comes up lets pop up is where we start

05:11

the application process but how you get

05:13

their email address now I like having

05:14

more proof as you can see here and one

05:16

of mine I have a more proof of what it’s

05:18

like to work with me then either

05:19

call-to-action give me your email

05:20

address to start the application right

05:22

now and this way if they don’t finish

05:23

the application later I can send emails

05:25

to followup with them until they’ve

05:26

actually finished the application okay

05:28

and I move on to page number 3 on this

05:30

page guess what I do I provide more

05:32

proof yes I want them to understand that

05:34

that working with me is the greatest

05:36

decision I’ve ever made in life so I get

05:37

more proof I have another video here

05:38

more successful as more testimonials

05:41

more proof than an application where I

05:42

ask them to fill out this form to tell

05:44

me why I should why I should work with

05:47

you notice the shift in in perspective

05:50

here instead of me outbound calling

05:51

leaves trying to convince them to buy my

05:53

product my service these people are

05:55

filling an application they’ve seen all

05:56

the proof they seen this case sudden

05:57

they’ve seen all these things now

05:58

they’re trying to tell me why they

06:00

should work with me it changes the

06:01

entire sales process for you and then

06:03

the last page after they failed

06:04

application again is then you tell them

06:06

what to expect next thank you so much

06:08

for applying similar on my team’s gonna

06:10

give you call or feel free to call me on

06:12

this number if you want to get started

06:13

earlier you know whatever it is so tell

06:15

them what to expect and that’s the last

06:17

step here inside of a high-ticket

06:18

application funnel now in the past if

06:20

you wanted to create a funnel like this

06:21

you’d have to do a whole bunch of stuff

06:22

you have to get hired designers and

06:24

webmasters and programmers and analytics

06:26

people will cost you a ton of money to

06:27

create one of these funnels but the good

06:29

news is there’s actually a simpler way

06:31

there’s an easier way is by using a tool

06:33

that we developed called click funnels

06:35

in fact right now below this videos you

06:37

will see there’s a

06:38

whole bunch of amazing high ticket

06:40

application funnels that already

06:42

pre-done pre-created for you I’ll get to

06:44

use scroll down click on the button that

06:46

you want whichever funnel you like and

06:48

I’ll take you do a share funnel page

06:49

looks like this on the right hand side

06:50

now the cool thing about the Sherriff

06:52

funnel page is if you already have a

06:53

click funnels account you click on the

06:55

button it’ll push this funnel into your

06:56

account and you start editing it right

06:57

away if you don’t have a click funnels

06:59

account yet you’ll take you to the share

07:01

of funnel page and what you can do is

07:02

you can create your free 14-day trial

07:04

right here and that way you get started

07:07

and we’ll put that funnel into your

07:08

account and you start editing it today

07:10

okay now step number one is you gotta

07:12

pick which temple you want down below

07:13

you see a whole bunch of different

07:14

examples of really cool high-tech

07:16

application funnels look what’s running

07:17

down below you like you select that

07:19

template then step number two is you

07:21

just customize it now let me actually

07:22

log in and click phones really quick to

07:24

show you how simple and how easy it is

07:25

to customize any of the phones do you

07:27

pick down below

07:28

okay now I’m on the exact same page

07:29

you’re on so if you look at this I can

07:31

scroll around and see all these

07:32

different templates that are amazing and

07:33

I just pick one I think whichever one I

07:35

like the most click on that and

07:37

instantly the entire phone will be built

07:40

into my clickfunnels account all the

07:41

pages all that everything is even copied

07:43

over and built here so I can start

07:45

editing it immediately and then click

07:47

right here on view funnel and that fast

07:52

the entire funnel is here now inside of

07:54

my click funnels account if you look on

07:55

the left hand side here you notice these

07:57

are the exact same page structures I

07:58

just showed you so I can go and edit all

08:00

these pages to match my brand but right

08:02

now I’m just gonna do it with one eye

08:03

click right here on edit page which will

08:06

take me inside to clickfunnels editor

08:07

and if I’m here I can come right here I

08:10

start changing the headline this is so

08:12

much fun if you want to come here you

08:16

can change the video out plug in your

08:18

own video I come down here if I want I

08:20

can drag things I can move things around

08:21

it’s really simple and really easy to do

08:23

let’s say I don’t want this picture here

08:25

I want my own picture I can click on

08:27

this change the image out grab a new

08:30

picture and plug it in and that fast you

08:33

guys I can update this funnel I’m done

08:35

with that I click on the Save button

08:37

then I click on preview to find out

08:39

exactly what looks like and boom that

08:40

fast you guys that editing all the pages

08:42

here inside of my funnel now if I don’t

08:44

like something for some reason I go back

08:45

into the editor I can grab something I

08:47

can move it around if I want and just

08:49

keep moving it and editing it

08:50

it’s content until it looks exactly the

08:51

way I want and it matches my brand and I

08:53

exit and I’m done so literally all you

08:56

need right now is scroll M about finding

08:57

which template you like click on it

08:59

going to click photos and actually

09:00

customize it

09:01

it knows like just look at this template

09:02

here this is the exact same template and

09:04

all I did in these has changed the the

09:06

images changes the videos and even

09:08

though it’s the same template it looked

09:09

dramatically different this one’s for

09:10

your left hand so I could be for dr. it

09:12

could be for weight-loss it could be for

09:13

business it doesn’t matter what kind of

09:15

I think it fugly trying to build you can

09:17

customize any of these things to make it

09:18

work for you and your business and then

09:20

the last step is you just go out there

09:22

and you launch it now I want to show you

09:23

really quick video for my friend Garrett

09:25

jy who started using click phones a

09:26

couple years ago and while you here in

09:28

his own words how much this process is

09:30

simplified his business for him hello my

09:34

name is Garrett J white the master coach

09:36

mentor and founder of wake up warrior

09:38

Academy and I will tell you this right

09:40

now we have tested with platforms we

09:44

have tested everything I have attempted

09:47

for the past six years to use every

09:50

available software tool I could find

09:52

that made it simpler for me to share my

09:53

message and it started with WordPress

09:55

and then it went plugins and then

09:57

optimized press and then we went to

09:59

kajabi and then we went to leadpages and

10:01

these are all wonderful know the owners

10:02

of these guys are fantastic the software

10:04

tools were amazing

10:05

when clickfunnels came out I was like

10:07

dude I cannot handle another software

10:09

tool I don’t give a we’re just

10:11

gonna manage our stuff between leadpages

10:12

and kajabi

10:13

and then my friends have just test it

10:15

just try it out and I went to cook for

10:18

most and no

10:20

like every software increment over the

10:21

last five years has been a not a quantum

10:24

shift in what you can do with the tool

10:27

to get your message out to the

10:28

marketplace

10:29

they’ve been incremental so like there’s

10:31

been a move from kajabi to leadpages or

10:33

from optimized press to kajabi and they

10:35

were these segmented steps that have

10:37

slight improvements that made it easier

10:40

click funnels though came out of nowhere

10:42

they took the marketplace by storm just

10:44

like Apple did when they first launched

10:46

the iPhone it was it was not a linear

10:49

move anymore it was a quantum move and

10:51

improvement that’ll opened up a gap to

10:54

allow people just like you watching this

10:57

people just like you and me who are not

10:59

technically savvy we weren’t born in the

11:01

matrix and we didn’t have a chip in plan

11:03

in our heads we are not engineers or

11:05

computer science majors and we don’t

11:07

understand that stuff inherently

11:09

clickfunnels gave you you might friend

11:12

an opportunity to cut and decrease the

11:15

time of stress and anxiety and suffering

11:18

behind a keyboard trust me the days you

11:20

want to just pound vodka and throw your

11:22

Mac out the window because you can’t

11:24

figure out clickfunnels has brought

11:26

it to a place that it is a quantum leap

11:28

an opportunity which allows you just

11:31

like the iPhone to not only look smarter

11:33

but to feel smarter and ultimately to

11:35

only deal with the stuff that matters

11:36

which is getting your message about your

11:38

product and your program service out to

11:40

the marketplace spend all the time

11:46

suicide watch and having to check

11:48

yourself into a hospital and honestly

11:50

trying to deal with everything else

11:51

that’s come out before it so I’m not

11:53

only fully endorse clickfunnels it’s the

11:55

only software tool that we use when it

11:57

comes to our funnels online across all

11:59

four of my businesses we’re not going

12:00

anywhere else love Russell love this

12:02

event this event married up to that

12:04

software tool you are a dumbass if you

12:07

don’t come and that’s okay there’s

12:08

plenty of dumbasses on the planet just

12:10

don’t let it be you

12:15

all right now if you already have a

12:17

clickfunnels account all you do is

12:19

scroll down below pick which one the

12:21

application photos you want click on the

12:22

button go in there customize the page

12:24

and then you launch it so simple and so

12:26

easy if you don’t have a clickfunnels

12:27

county oh don’t worry all you do the

12:29

same thing a scroll down below pick

12:30

which template you want click on the

12:32

funnel then you’ll go to the sheriff

12:33

funnel page where you can go and create

12:34

your free 14-day trial right now after

12:37

your that trial you start editing this

12:38

funnel and start using it here inside

12:39

your company that you guys is how you

12:41

use high-ticket funnel applications

12:43

inside of your business so what do i do

12:45

right now figure out which one is phones

12:46

you want for free scroll down click on

12:48

the button and start editing your height

12:50

to get funneled today

12:59

you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.