YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
hey this is russell brunson i want to
00:01
welcome you to high ticket funnel
00:03
secrets now during this training I’m
00:04
gonna show you how to use high ticket
00:06
application funnels to generate
00:08
pre-qualified application leads and then
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the end this video I’m actually going to
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give you my top converting application
00:14
funnels for free but before I do that I
00:16
want to show you exactly what
00:17
application funnel is how it works and
00:19
how it can work for your specific
00:20
business so with that said let’s jump
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right in so first thing I’ll show you is
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kind of diagram of what a high-ticket
00:24
funnel looks like it looks like this
00:26
it’s very simple it’s just three core
00:28
pages plus a pop-up so page number ones
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what we call reverse squeeze page this
00:32
is where you give them some kind of case
00:33
study or some kind of information about
00:35
what it’s like to actually work with you
00:36
and they click on the button and the
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next page here on the pop-up to then ask
00:39
they give you their email address then
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the page after that you’re taking they
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you take them to a spot where they can
00:45
actually go apply to work directly with
00:46
you and the last page then you bake them
00:48
for the application and tell them what’s
00:50
going to be happening next it’s a very
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simple funnel that’s super easy to
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create and very very powerful now this
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is what it might look like if you’re a
00:57
great one here inside of click phones
00:58
page number one you’ve got a case study
01:00
then there’s the pop up for the email
01:01
address number three is the application
01:02
page where they apply to work with you
01:04
and then number four is the Thank You
01:05
page we explain what’s gonna be
01:06
happening next okay so where do
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application funnels come from now these
01:10
work really good if you’re in any kind
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of coaching or consulting or you’re
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selling high ticket expensive things
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where typically need get somebody on the
01:17
phone now in a in an earlier business
01:20
that I used to have we made all of our
01:22
money by actually calling all of our
01:23
leads in fact we built an entire call
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center we had 60 full-time sales people
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who are calling every singly they came
01:29
in talking to them qualifying them
01:31
trying figure who was a good fit and
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then we’d sell them our high ticket
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products and services and coaching and
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consulting and it worked well but it was
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a lot of overhead it was a lot of stress
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and anyone’s ever worked with 60
01:40
full-time salespeople you know that that
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can be kind of stressful and so what we
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did eventually that and if shutting that
01:46
company down
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but I missed selling the really
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expensive high ticket consulting and
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coaching and things like that that we
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were doing and it’s hard to figure out
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how do we change this around make it
01:55
easier and so we did instead of going
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and outbound calling every single lead
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that ever came in we build these
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application funnels
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to qualify all of the people all the
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leads and find out who was the cream of
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the crop and we would only talk to them
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and so we shipped over how many 60
02:09
full-time salespeople to when we shifted
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it to using an application
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we’re down having just one salesperson
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yes just one salesperson doing the same
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amount of net revenue as 60 full-time
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sales people were doing before and so
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I’m gonna walk you through exactly how
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this process works because it’ll give
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you so much less stress so much less
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anxiety and the same amount of money is
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having a huge team of sales people
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working for you okay so here is how it
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actually works step number one is the
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very first page here in your funnel you
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create a case study okay say about what
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it’s like to actually work with you
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success story what you do the results
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you get for somebody and you share the
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success story on the very first page
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actually watch is that they think hey
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man I want that same case study my
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business or my life or whatever it is
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you’re selling and then the second step
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in the process then is you have them
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apply to actually work directly with you
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now what this does it takes it from you
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outbound calling and trying to sell
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every single person every single leads
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you have to it flips it on its side
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where we do now what’s the takeaway so
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they’re now presenting and it’s trying
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to explain to you through this
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application why you should choose them
03:07
as a client and then on the third page
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then you tell them what to expect next
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now for me it was hey in the next 24
03:13
hours or so somebody’s gonna call you
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from my office we’re gonna review your
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application and see if you’re a good fit
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and that way they know what’s gonna
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happen you can call them on the phone
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and then you can sell them the product
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to service the coaching and consulting
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whatever it is you’re gonna be selling
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on the phone anyway now like I said what
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this does is it qualifies it pre
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schedules it gets everybody ready to be
03:30
able to work with you directly and it
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makes your life so much easier
03:33
so next questions like well how would
03:35
you use an application funnel inside of
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your specific business now every
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business is different there’s so many
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different applications for ways you can
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use it if you are selling coaching or
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consulting this model this funnel has
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been proven its process hundreds of
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millions of dollars for me and other
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clients as well so this works rue
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afternoon coaching or high-end
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consulting where should I give you
03:52
something kind of high ticket services
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if you’re selling something that’s ten
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twenty thirty fifty one hundred thousand
03:57
dollars or more it works really really
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well there as well
04:00
and many kind of professional services
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mortgages finances anything where
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there’s typically needs to be a phone
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call involved in selling the product of
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the service usually because it’s either
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very specialized we’re very expensive
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the high-tech application funnel will
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work for you
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in fact almost any business who comes to
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me saying we’re also funnels don’t work
04:15
for me because you know I’m selling
04:17
something that’s fifty thousand dollars
04:18
nobody’s gonna be able to buy that
04:19
through a funnel I tell them yes they
04:21
will use a high ticket application if I
04:23
don’t qualify them and figure out
04:24
who’s the best leads have them have them
04:26
apply and tell them why they wish they
04:28
should be using your product or service
04:30
and then you call just sign up those
04:32
people it makes your job so much easier
04:34
and so much better so here’s some of the
04:36
best practices inside of a high-tech
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application funnel number one on the
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home page you want to have some kind of
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free case study showing what’s possible
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if somebody was to actually work with
04:44
you or buy your product or buy your
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service number two the goal of this
04:49
again is to share the case site so they
04:51
can see what it’s like to actually work
04:53
with you like that’s the magic is this
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gives them a glimpse of what it would be
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like if they had a chance to be to have
04:58
you as an actual client and it shows
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them proof proof proof how much proof
05:02
that you have about why what it is you
05:05
do will work for them okay number two
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then ask some looks that I click on the
05:08
button and then we have a pop-up that
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comes up lets pop up is where we start
05:11
the application process but how you get
05:13
their email address now I like having
05:14
more proof as you can see here and one
05:16
of mine I have a more proof of what it’s
05:18
like to work with me then either
05:19
call-to-action give me your email
05:20
address to start the application right
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now and this way if they don’t finish
05:23
the application later I can send emails
05:25
to followup with them until they’ve
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actually finished the application okay
05:28
and I move on to page number 3 on this
05:30
page guess what I do I provide more
05:32
proof yes I want them to understand that
05:34
that working with me is the greatest
05:36
decision I’ve ever made in life so I get
05:37
more proof I have another video here
05:38
more successful as more testimonials
05:41
more proof than an application where I
05:42
ask them to fill out this form to tell
05:44
me why I should why I should work with
05:47
you notice the shift in in perspective
05:50
here instead of me outbound calling
05:51
leaves trying to convince them to buy my
05:53
product my service these people are
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filling an application they’ve seen all
05:56
the proof they seen this case sudden
05:57
they’ve seen all these things now
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they’re trying to tell me why they
06:00
should work with me it changes the
06:01
entire sales process for you and then
06:03
the last page after they failed
06:04
application again is then you tell them
06:06
what to expect next thank you so much
06:08
for applying similar on my team’s gonna
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give you call or feel free to call me on
06:12
this number if you want to get started
06:13
earlier you know whatever it is so tell
06:15
them what to expect and that’s the last
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step here inside of a high-ticket
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application funnel now in the past if
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you wanted to create a funnel like this
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you’d have to do a whole bunch of stuff
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you have to get hired designers and
06:24
webmasters and programmers and analytics
06:26
people will cost you a ton of money to
06:27
create one of these funnels but the good
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news is there’s actually a simpler way
06:31
there’s an easier way is by using a tool
06:33
that we developed called click funnels
06:35
in fact right now below this videos you
06:37
will see there’s a
06:38
whole bunch of amazing high ticket
06:40
application funnels that already
06:42
pre-done pre-created for you I’ll get to
06:44
use scroll down click on the button that
06:46
you want whichever funnel you like and
06:48
I’ll take you do a share funnel page
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looks like this on the right hand side
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now the cool thing about the Sherriff
06:52
funnel page is if you already have a
06:53
click funnels account you click on the
06:55
button it’ll push this funnel into your
06:56
account and you start editing it right
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away if you don’t have a click funnels
06:59
account yet you’ll take you to the share
07:01
of funnel page and what you can do is
07:02
you can create your free 14-day trial
07:04
right here and that way you get started
07:07
and we’ll put that funnel into your
07:08
account and you start editing it today
07:10
okay now step number one is you gotta
07:12
pick which temple you want down below
07:13
you see a whole bunch of different
07:14
examples of really cool high-tech
07:16
application funnels look what’s running
07:17
down below you like you select that
07:19
template then step number two is you
07:21
just customize it now let me actually
07:22
log in and click phones really quick to
07:24
show you how simple and how easy it is
07:25
to customize any of the phones do you
07:27
pick down below
07:28
okay now I’m on the exact same page
07:29
you’re on so if you look at this I can
07:31
scroll around and see all these
07:32
different templates that are amazing and
07:33
I just pick one I think whichever one I
07:35
like the most click on that and
07:37
instantly the entire phone will be built
07:40
into my clickfunnels account all the
07:41
pages all that everything is even copied
07:43
over and built here so I can start
07:45
editing it immediately and then click
07:47
right here on view funnel and that fast
07:52
the entire funnel is here now inside of
07:54
my click funnels account if you look on
07:55
the left hand side here you notice these
07:57
are the exact same page structures I
07:58
just showed you so I can go and edit all
08:00
these pages to match my brand but right
08:02
now I’m just gonna do it with one eye
08:03
click right here on edit page which will
08:06
take me inside to clickfunnels editor
08:07
and if I’m here I can come right here I
08:10
start changing the headline this is so
08:12
much fun if you want to come here you
08:16
can change the video out plug in your
08:18
own video I come down here if I want I
08:20
can drag things I can move things around
08:21
it’s really simple and really easy to do
08:23
let’s say I don’t want this picture here
08:25
I want my own picture I can click on
08:27
this change the image out grab a new
08:30
picture and plug it in and that fast you
08:33
guys I can update this funnel I’m done
08:35
with that I click on the Save button
08:37
then I click on preview to find out
08:39
exactly what looks like and boom that
08:40
fast you guys that editing all the pages
08:42
here inside of my funnel now if I don’t
08:44
like something for some reason I go back
08:45
into the editor I can grab something I
08:47
can move it around if I want and just
08:49
keep moving it and editing it
08:50
it’s content until it looks exactly the
08:51
way I want and it matches my brand and I
08:53
exit and I’m done so literally all you
08:56
need right now is scroll M about finding
08:57
which template you like click on it
08:59
going to click photos and actually
09:00
customize it
09:01
it knows like just look at this template
09:02
here this is the exact same template and
09:04
all I did in these has changed the the
09:06
images changes the videos and even
09:08
though it’s the same template it looked
09:09
dramatically different this one’s for
09:10
your left hand so I could be for dr. it
09:12
could be for weight-loss it could be for
09:13
business it doesn’t matter what kind of
09:15
I think it fugly trying to build you can
09:17
customize any of these things to make it
09:18
work for you and your business and then
09:20
the last step is you just go out there
09:22
and you launch it now I want to show you
09:23
really quick video for my friend Garrett
09:25
jy who started using click phones a
09:26
couple years ago and while you here in
09:28
his own words how much this process is
09:30
simplified his business for him hello my
09:34
name is Garrett J white the master coach
09:36
mentor and founder of wake up warrior
09:38
Academy and I will tell you this right
09:40
now we have tested with platforms we
09:44
have tested everything I have attempted
09:47
for the past six years to use every
09:50
available software tool I could find
09:52
that made it simpler for me to share my
09:53
message and it started with WordPress
09:55
and then it went plugins and then
09:57
optimized press and then we went to
09:59
kajabi and then we went to leadpages and
10:01
these are all wonderful know the owners
10:02
of these guys are fantastic the software
10:04
tools were amazing
10:05
when clickfunnels came out I was like
10:07
dude I cannot handle another software
10:09
tool I don’t give a we’re just
10:11
gonna manage our stuff between leadpages
10:12
and kajabi
10:13
and then my friends have just test it
10:15
just try it out and I went to cook for
10:18
most and no
10:20
like every software increment over the
10:21
last five years has been a not a quantum
10:24
shift in what you can do with the tool
10:27
to get your message out to the
10:28
marketplace
10:29
they’ve been incremental so like there’s
10:31
been a move from kajabi to leadpages or
10:33
from optimized press to kajabi and they
10:35
were these segmented steps that have
10:37
slight improvements that made it easier
10:40
click funnels though came out of nowhere
10:42
they took the marketplace by storm just
10:44
like Apple did when they first launched
10:46
the iPhone it was it was not a linear
10:49
move anymore it was a quantum move and
10:51
improvement that’ll opened up a gap to
10:54
allow people just like you watching this
10:57
people just like you and me who are not
10:59
technically savvy we weren’t born in the
11:01
matrix and we didn’t have a chip in plan
11:03
in our heads we are not engineers or
11:05
computer science majors and we don’t
11:07
understand that stuff inherently
11:09
clickfunnels gave you you might friend
11:12
an opportunity to cut and decrease the
11:15
time of stress and anxiety and suffering
11:18
behind a keyboard trust me the days you
11:20
want to just pound vodka and throw your
11:22
Mac out the window because you can’t
11:24
figure out clickfunnels has brought
11:26
it to a place that it is a quantum leap
11:28
an opportunity which allows you just
11:31
like the iPhone to not only look smarter
11:33
but to feel smarter and ultimately to
11:35
only deal with the stuff that matters
11:36
which is getting your message about your
11:38
product and your program service out to
11:40
the marketplace spend all the time
11:46
suicide watch and having to check
11:48
yourself into a hospital and honestly
11:50
trying to deal with everything else
11:51
that’s come out before it so I’m not
11:53
only fully endorse clickfunnels it’s the
11:55
only software tool that we use when it
11:57
comes to our funnels online across all
11:59
four of my businesses we’re not going
12:00
anywhere else love Russell love this
12:02
event this event married up to that
12:04
software tool you are a dumbass if you
12:07
don’t come and that’s okay there’s
12:08
plenty of dumbasses on the planet just
12:10
don’t let it be you
12:15
all right now if you already have a
12:17
clickfunnels account all you do is
12:19
scroll down below pick which one the
12:21
application photos you want click on the
12:22
button go in there customize the page
12:24
and then you launch it so simple and so
12:26
easy if you don’t have a clickfunnels
12:27
county oh don’t worry all you do the
12:29
same thing a scroll down below pick
12:30
which template you want click on the
12:32
funnel then you’ll go to the sheriff
12:33
funnel page where you can go and create
12:34
your free 14-day trial right now after
12:37
your that trial you start editing this
12:38
funnel and start using it here inside
12:39
your company that you guys is how you
12:41
use high-ticket funnel applications
12:43
inside of your business so what do i do
12:45
right now figure out which one is phones
12:46
you want for free scroll down click on
12:48
the button and start editing your height
12:50
to get funneled today
12:59
you
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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.