Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!YouTube Transcript: English (auto-generated)
00:00
in five four three
00:03
two one i think we’re live on youtube
00:05
what’s up everybody
00:06
welcome to funnel friday’s jim how are
00:08
you feeling this morning i am
00:09
fantabulous thank you for asking russell
00:11
but i’m getting better
00:13
well very very good i’m glad how are you
00:15
my voice is already going weird today
00:18
this is like the last funnel fridays
00:20
before we’ve got um summer vacations and
00:22
parties and plans so
00:23
this is i’m working hard and then i’m
00:25
and then then we’re done
00:26
this is the season finale of season
00:28
three this is this is the season finale
00:31
of season three
00:31
which technically is kind of like season
00:33
four because we did like uh
00:35
500 episodes before we started in season
00:36
so that’s true
00:38
so what was that that was like a
00:40
different anyway like 67 episodes we did
00:43
in
00:43
season one season’s back in the day yeah
00:46
season zero pilot was like four years
00:47
long
00:51
which is awesome but today we’re excited
00:53
to have you guys all here we are gonna
00:54
be building out some fun funnels
00:56
if you look back here today is uh cart
00:58
funnels oh that picture it turned out
01:00
really cool
01:01
so car funnels are uh funnels that you
01:03
build kind of like a shopping cart but a
01:05
shopping cart
01:06
you have a car and you’re putting things
01:07
into it this is like the backwards
01:09
version where
01:09
you’re putting things in and then uh
01:12
anyway
01:13
that wouldn’t make any sense if you
01:14
think we have a presentation that will
01:16
assist you in your explanation
01:17
maybe i’ll stop maybe okay so that’s
01:19
what’s happening today jim you excited
01:20
for carter
01:22
signed it don’t change the rules on me i
01:25
won’t have
01:26
coffee done for it okay with that said
01:28
maybe i should open my slides so i can
01:30
actually have a
01:31
training wheels where i’m going so let
01:32
me do that real quick
01:34
uh all right here we go so today we’re
01:36
current funnel secrets talking about how
01:38
to build a hungry list of econ buyers
01:40
and sell a ton of products without
01:41
listing them on amazon or any of the big
01:42
box online stores like etsy
01:44
and shopify and
01:48
i don’t know what the other ones are all
01:50
using the super slick car funnel
01:52
are the other ones are those amazon’s a
01:55
big box store did you say that on amazon
01:57
already
01:57
said without listing on amazon that was
01:58
in the actual headlines so i was
01:59
thinking about the sub stores yeah
02:01
amazon’s pretty big
02:02
my best like the biggest um company in
02:05
the world but there we go
02:06
hey i got gotta totally interrupt you i
02:08
i know this is
02:10
but like when click funnels gets to a
02:12
big enough size are you gonna launch
02:13
yourself into space
02:15
oh if i could i would that’s actually
02:17
would be really cool
02:18
i saw he did the auction where you could
02:20
like go with him in space the first time
02:22
he’s like i think they did one by 21
02:23
million or something
02:24
yeah 24 million bucks somebody paid to
02:27
be his pal
02:28
that would be like totally worth it i’m
02:30
not gonna lie if i could go to space
02:31
with jeff
02:32
bezos and if i had 24 mil just sitting
02:33
around i would have bid on that that
02:35
would
02:36
be so cool but in that little capsule
02:38
with him dude you could pitch him on a
02:40
jv and he would have to listen
02:42
yeah for like two days however long
02:45
you’re in in space for
02:46
that’d be pretty amazing so anyway we’ll
02:49
work on it we’ll do the first
02:50
click funnels final friday rocket to the
02:51
moon um so and you guys want and all
02:53
that let us know it’s going to be
02:54
amazing so
02:56
um all right and then at the end as you
02:58
guys know for playing fallout being here
02:59
we’re gonna be giving away seven or more
03:01
professional diet cart funnels when you
03:02
attend live
03:03
uh this is season three episode number
03:05
eight
03:06
um and today’s show is brought to you by
03:08
two amazing sponsors the first sponsor
03:10
is a little company called click funnels
03:12
you may have heard of it clickfunnels is
03:13
a software tool gives you everything you
03:14
need to market sell and deliver your
03:15
products online if you don’t have a
03:16
clickfunnels account yet go to
03:17
clickfunnels.com and go sign up
03:19
and jim you want to talk about our
03:20
second sponsor well funnel scripts is
03:22
the web’s number one push button
03:24
solution to create
03:25
amazing sales copy webinars emails
03:28
ad hooks subject lines complete webinars
03:32
everything you need to promote
03:35
your funnels and put cool words on a
03:38
page to make people buy
03:39
including card funnels very cool
03:42
well you’re going to see both those demo
03:44
today which will be a lot of fun at the
03:45
end of it we’re giving you nine cart
03:46
funnels
03:47
pre-designed pre-built you can plug in
03:49
your products your services into
03:50
and uh these ones look really really
03:51
cool so if you’re selling a physical
03:53
product
03:53
uh these work very good if you’re
03:54
selling info products these you can also
03:56
use a type of funnel
03:57
um but it’s one of my favorites of all
04:00
time if you’ve read the dotcom secrets
04:01
book
04:02
um then it is one of our unboxing
04:04
funnels it kind of fits uh right there
04:05
in the second tier of the value ladder
04:07
so if you’re selling something anywhere
04:08
from
04:08
you know a couple bucks up to like 100
04:10
bucks or something uh cart funnels uh is
04:12
like the sweet spot for
04:14
for products in that price point and uh
04:16
show you some case studies this is what
04:17
a typical cart funnel looks like
04:18
you’re selling something on the first
04:19
page there’s oriform bump and if they
04:21
have different upsells
04:22
to kind of go through it uh for example
04:24
this is jamie cross’s cart funnel this
04:26
is um
04:27
she’s been killing it with this this is
04:29
uh her selling her in fact i think i
04:30
have one here
04:31
uh yes check it out this is some of
04:33
jamie cross’s man soap for the men out
04:35
there
04:35
you should totally buy some this is what
04:36
it looks like can you see my screen
04:39
that’s how russell’s skin looks so baby
04:40
smooth so silky smooth
04:44
um all right so this is an example sorry
04:47
i’m trying to find a button again
04:48
so this one hurts to sit on her lotion
04:49
bar after you get a shower you put
04:50
lotion bar sells the lotion bar
04:52
for 34 bucks then from there
04:56
there is a an order form bump for more
04:58
and then there’s upsell for more of the
05:00
same thing and upsell for more of the
05:01
same thing so
05:02
there’s kind of the uh the process flow
05:04
for her cart funnel
05:05
um which got her two comma club uh this
05:08
is uh socksy this is a socks company
05:10
sock company that i love i actually
05:12
tried to buy it one time but they wanted
05:14
more than i was want to pay for it
05:15
otherwise i’d have a sock company right
05:16
now which have been super cool but
05:17
socksy
05:18
they sell socks uh upsell more socks and
05:20
then upsell
05:21
a packet of socks and then upsell even
05:23
more cool socks and if you want cool
05:25
socks socksy.com has got
05:26
that’s like they almost became a sponsor
05:28
for free just because i love their socks
05:30
but um the bacon socks are pretty cool
05:32
you gotta admit um anyway so that’s kind
05:34
of how a cart funnel traditionally works
05:35
i look at this as like you look at a
05:36
traditional e-commerce like amazon or
05:38
shopify or things like that you go there
05:40
and you start looking at stuff you want
05:41
you’re like oh add this to my car add
05:42
this to my cart you start adding all
05:43
these cool things your cart you want
05:44
and then you’re like i’m gonna go buy it
05:45
and you check out and you’re like whoa
05:46
it’s four thousand dollars for me to buy
05:48
all the stuff i
05:48
thought and people freak out and then
05:50
they leave so car funnel works the
05:51
opposite way where you make
05:52
a sexy irresistible offer up front right
05:54
it’s like ooh get these uh
05:55
get these puzzle socks for six bucks
05:57
like no brainer i need that so you get
05:59
that you put your credit card in
06:01
right the first transaction happens and
06:02
afterwards you’re like oh did i also
06:04
like this
06:04
yes would you like this yes you start so
06:06
all of the
06:07
the the offers that you want are after
06:10
they’ve already collected the credit
06:11
cards
06:11
you don’t have to have the the buyer’s
06:13
remorse at the end you’re like gosh i
06:14
buy this or not and
06:15
you bounce you’re saying yes a couple
06:17
times every single time you say yes like
06:18
every time you’re grabbing something off
06:19
the cart and put it in you get billed
06:20
right then and so then it’s not as
06:22
painful for buyers uh when they go
06:24
through it and they’re more likely to
06:24
buy more stuff
06:25
through a cart funnel than through an
06:26
actual shopping cart so that’s kind of
06:28
where the cart funnel concept
06:29
and name came from um all right you
06:32
wanna talk about what funnel strips
06:33
we’ll be using today inside of this
06:34
funnel
06:34
sure so the funnel scripts that we’re
06:36
going to be using today we’re actually
06:38
going to be using the product
06:39
demo script is one of the cool scripts
06:41
we’re going to be using of course we’ll
06:42
be using the order bump
06:43
script and then we’ll be doing some
06:47
some order bumps and excuse me some otos
06:49
and some other things depending on
06:51
time and building and all that good
06:53
stuff and we will be selling today in
06:55
case
06:56
you’re wondering we’re going to be
06:58
selling the most popular unicorn product
07:00
that we have available which is
07:02
unicorn magic detangler and shine
07:05
shampoo
07:06
i’m pumped about that all right well you
07:08
guys said you guys ready to build your
07:09
cart funnel out you guys are ready
07:12
so we’re gonna do we’re starting timer
07:13
we have 30 minutes to build this thing
07:14
out timers officially begin
07:16
so they end this i’m gonna give you guys
07:17
this secret page with the link and the
07:18
password these are a bunch of different
07:20
cart funnels have been pre-built out
07:22
um so is our um detangler more feminine
07:25
i should get the pink one or the more
07:26
masking like the blue manly one
07:30
are you saying that unicorns aren’t
07:32
manly
07:34
there’s fat there’s girl unicorns too i
07:36
assume right
07:38
yes there are
07:42
um yeah it doesn’t matter dude whichever
07:46
one
07:46
maybe you should use a uh unicorn
07:48
neutral oh that’s probably a better idea
07:51
in today’s
07:51
climate yeah i don’t know what that is
07:54
but
07:55
all right sounding good this one right
07:56
here all right
07:59
okay so click that button automatically
08:01
it’ll take the entire funnel it’s been
08:02
pre-built for you
08:02
you’ll grab it and suck it into your
08:03
clickfunnels account like that
08:06
it copies it over ten percent
08:10
it’s adding so the end of the video is
08:11
going to have chances as well in your
08:12
clickfunnels account get all the funnels
08:13
we’re giving you 20
08:14
oh here we go i’ll give you some music
08:22
okay hey and it’s in boom there you go
08:25
nice work and
08:26
make it a little bigger you guys to see
08:27
it so there you go so these are the
08:29
pages in this funnel there is
08:30
the order form of so what episode two
08:32
thank you page so we know this is what
08:33
we got to build
08:34
to get this funnel done launched in live
08:36
we click on edit which will pull me into
08:37
the editor
08:39
and if you guys notice what jim’s been
08:40
doing the last few uh funnel fridays
08:42
which is cool
08:42
this top block right here that has all
08:44
of the scripts that uh you can use just
08:45
direct links to them
08:46
so you can go find them really quick so
08:48
i like to use let’s go preview the page
08:50
i’ve got the links to all of them and i
08:51
can come back here inside click funnels
08:53
i can just click on the gear
08:54
and down here i can hide that section so
08:56
i click on hide and now it disappears
08:58
but i’ll link to uh to the funnel so
09:01
here we go this is the funnel i picked
09:02
which is pretty cool if i was selling
09:04
mouthwash i totally use that though that
09:05
looks really cool um
09:09
minty mint not just mint but minty mint
09:12
okay so there we go there’s the
09:13
beginning of this you wanna talk about
09:14
what we’re gonna start plugging in here
09:15
the copy and the
09:16
the different pieces yep so the biggest
09:18
thing that we want to do
09:19
is with a card funnel is the card funnel
09:22
is really based around a hook
09:24
and a great deal that’s ultimately
09:26
that’s what
09:27
what makes a card funnel work so
09:30
one of the things what’s that
09:32
irresistible offer
09:33
absolutely so one of the things you’re
09:35
going to get today is
09:36
the is the uh copywriting checklist
09:40
and so i’m sure sheer screen
09:43
and so right here
09:47
one of the formulas that will work
09:49
funnel just like gangbusters is
09:52
when you get blank today we’ll throw in
09:54
blank for free
09:55
i mean that’s it’s kind of like the
09:58
go-to headline of how to
09:59
pay off without paying there’s this is
10:02
this is your starting point and so
10:06
what we want to do also is you can use a
10:09
video
10:10
for for a cart funnel in fact some of
10:13
the cooler ones that we’ve ever seen
10:14
like fiber fix
10:16
um they their video was amazing they
10:19
rolled a
10:20
pinto or something off a cliff and it
10:22
was pretty cool
10:23
and um so using the product demo
10:26
script from uh funnel scripts is really
10:30
the one
10:30
that you want to use as far as creating
10:33
the sales copy to push it
10:35
and so one of the things that we have
10:38
make sure i push it along so i’ve
10:41
actually got the share script in here
10:43
i was thought about using this script
10:45
because the only time i this script is
10:46
in the network marketing secrets book
10:48
but i never talk about anywhere else
10:49
but it’s one of my favorites it’s billy
10:50
mays you guys know him the greatest
10:51
pitchman of all time
10:52
he’s totally modeling how he used his
10:54
pitches and stuff like that which is
10:55
really fun
10:56
and i remember when i talked to russell
10:58
about this
10:59
i was like dude this is amazing why is
11:02
it only in this
11:03
graphic novel that you have of this
11:06
thing so
11:07
this creates the the whole really cool
11:09
demo
11:10
for you and you can use it to demo
11:12
online stuff
11:13
stuff in the real world it’s just it’ll
11:15
work for anything to create a demo
11:17
and so what this does is um
11:20
it creates a script and then you can
11:23
download it as
11:24
text as docx you can download it as um
11:29
as powerpoint slides so you can even if
11:31
you don’t want to get on and do it live
11:33
so i don’t know if you want me to show
11:36
the video that i made real quick and
11:38
then you can just focus on building the
11:39
page
11:40
or whether you want to build a little
11:41
bit on the page what do you want to do
11:43
uh let’s show the video then i’ll plug
11:44
all that stuff in it’ll be fun okay
11:46
so this or keep in mind is for
11:50
magical detangler shampoo so
11:54
i’m gonna share and i and i want you
11:56
it’s two and a half minutes long and i
11:57
want you guys to see
11:58
how much sales goes into how much
12:01
selling goes in that two and a half
12:03
minutes and
12:03
i actually could have made it shorter so
12:06
we’ll watch some of it
12:07
and here we go
12:11
what if you could keep your mane and
12:13
tail enchanted and shiny
12:15
all day long without spending countless
12:17
hours or big bags of gold at the
12:19
groomers
12:20
well now you can introducing
12:24
unicorn magic detangler and shine
12:26
shampoo
12:27
the revolutionary new enchanted shampoo
12:29
for unicorns that makes it easy
12:31
and fast to get up and out the door on
12:34
your next quest
12:35
while looking 100 magnificent at all
12:39
times
12:40
so much faster and easier than having to
12:42
spend hours each week
12:45
stuck at the pixie salon let me
12:48
show you why unicorn magic detangler and
12:51
shine shampoo
12:52
is so amazing lathers up
12:55
super easy just like magic because it is
12:59
magic deep conditioner magically
13:02
penetrates below the surface and
13:04
restores moisture while strengthening
13:06
hair
13:06
resulting in a natural shine with a soft
13:09
texture
13:11
the concentrated pure conditioning
13:13
potion contains no water or alcohol
13:16
so it won’t dry out your hair no matter
13:19
how much you use a magical blow dryer
13:22
long lasting formula repels dirt dust
13:25
all day long
13:26
without leaving your coat oily with
13:29
unicorn magic detangler and shine
13:31
shampoo you don’t need to spend hours a
13:34
day
13:35
getting ready to go on your quests spend
13:38
bags of gold
13:39
every month over expensive salon
13:42
treatments
13:43
no more tears no more knots and
13:45
dreadlocks they fall out
13:46
tangle free right away no matter how
13:49
difficult
13:51
now the great news is unicorn magic
13:53
detangler and shine shampoo is just 29
13:56
bucks a bottle
13:57
that’s less than a simple tail trim at
14:00
one of those big box salon stores
14:02
and you’ll see results in less than five
14:06
minutes grab this now because
14:09
how you look directly affects how
14:12
magical you feel
14:14
the quest you get huh my videos froze
14:17
and how the whole kingdom perceives you
14:19
as
14:20
i was weird okay well i don’t know why
14:22
it froze up technology always freezes
14:24
when people are watching but you got the
14:25
gist of it
14:26
it was super good and i love how
14:28
committed you were with the blow dryer
14:30
everything
14:31
what do you mean i have no idea what
14:33
you’re talking about okay
14:35
i don’t know what you mean anyway it’s
14:38
so good
14:38
all right well here we go so here’s the
14:39
funnel i already plugged in the picture
14:42
so we got the video now i’m going to add
14:43
here here as well
14:45
um should i do the video let’s see
14:50
we can go different places i’m going to
14:51
throw it down here and move it up so
14:53
you can use click funnels before you
14:54
open it up and there’s all these
14:55
different cool pre-built elements you
14:57
click on it’s like i want a video here
14:58
so i can drag it up here
15:01
throw the video in it’s a youtube link
15:03
jim gave me so i paste that there
15:06
auto play i could shrink this bottle
15:08
down if i wanted to too
15:12
a little bigger 250 boom
15:17
let’s see you know i might actually do
15:21
if this will work i’m going to try to
15:22
drag it over there
15:26
oh dang that looks cool i almost like
15:27
that yeah
15:29
especially if i could grab like
15:30
someone’s someone’s um
15:33
testimonial throwing that spot i like
15:35
having blank spots like if i had a
15:36
testimony right there would be really
15:37
really cool but i kind of like that
15:38
video up top
15:40
okay let’s say that previously looks
15:41
like
15:43
well you could make the you could make
15:44
the graphic bigger again
15:46
oh that’s a good point let me see how we
15:48
make a huge
15:50
huge absolutely oh look at that that’s
15:53
actually really cool okay
15:55
all right so we’ve got the video and
15:58
we’ve got the uh
15:59
the bottle top blocks looking awesome i
16:01
love the arrow
16:02
i mean that that whole thing works dude
16:05
oh yeah
16:06
that’s really cool okay so um all right
16:10
videos in next up is the rest of the
16:12
copy on the page
16:14
we need a bump right do we have
16:17
headlines and stuff already
16:18
that’s the headline yeah no yeah i sent
16:21
you the headline
16:22
the headline that we used using that
16:23
formula i gave you i’m sorry um
16:25
so it’s when you when you get three
16:27
bottles of unicorn magic detangler and
16:29
shine shampoo today we’ll throw in three
16:31
bottles of uni-magic
16:32
moisturizer spray for free
16:36
for free oh free
16:40
gratis wallet friendly all the different
16:43
things that you can say that the
16:45
16:47
people like instead of
16:51
why is it doing that weird jumpy thing
16:53
sorry clickfunnels acting up today on me
16:56
just because you’re live free seriously
17:01
she was already three bottles of mineral
17:03
spray for free
17:05
for free
17:12
there we go and then i’m gonna kill this
17:14
one
17:16
kill it it’s dead line
17:19
up a little bit
17:24
there we go boom okay
17:28
the top block is ready any other add on
17:31
here
17:33
i like doing little quotation marks on
17:35
headlines
17:36
people always said that they had some
17:37
big increase in conversion do you know
17:39
if that’s true or not or that just a
17:41
old marketer’s tale
17:44
from quotation marks around headlines it
17:47
you gotta you gotta test it i mean i i
17:50
normally put them in
17:53
um but it’s kind of like somebody said
17:56
one time red headlines kill conversions
17:58
i’m like uh
18:00
no they don’t you obviously didn’t test
18:02
that
18:03
based on what yeah exactly so that’s
18:06
right here so the next thing we’re
18:06
looking at is order form bumps so if
18:08
someone comes here they’re like yes i
18:09
want the detangler shy and get three
18:10
bottles for free
18:12
when i sign up um so the next thing is
18:14
the order form bump so those are not
18:16
order form bump works if you click in
18:17
here
18:18
it takes step two this is the order form
18:20
bump is basically after they put in
18:21
their credit card but before the submit
18:22
button
18:23
there’s a little block right here where
18:24
uh they can
18:26
add something to their cart and this is
18:27
literally typically this little block
18:29
right here pays for advertising costs
18:30
this is like the greatest
18:32
the greatest thing on the internet is
18:34
order form bumps so what are we gonna do
18:36
for our order form bump on this guy
18:37
so now this one we are doing the magical
18:40
curry comb and i sent you the copy for
18:43
that we’ll just we’ll just have you
18:44
put it in there um
18:48
always takes me a second to remember how
18:49
to find the spot let’s see hi step one
18:52
show step two okay there we are so yes
18:54
i’ll take it i got to find that copy
18:56
here yes i’ll take it i’m replacing that
18:57
with
18:58
yes i want the magical curie comb
19:01
specifically it’s on unicorn hair
19:04
one time offer
19:07
keep the one time offer there
19:11
boom okay it is in there
19:14
if you know css which i don’t you can
19:16
you can um do some cool things you can
19:18
make the
19:19
you can make it pop up and look
19:20
different you can make the anyway you
19:22
can add like a picture in there but
19:23
for people like me who don’t do css this
19:25
is good enough for sure
19:27
um but if you had a picture in there
19:29
it’s really cool too okay oriform bump
19:31
is in anything else on this page
19:34
all right you know once you i mean the
19:36
biggest thing in my
19:38
mind that you want to have on a page
19:39
like this is testimonials or results or
19:42
stuff like that that people are just
19:43
like man i gotta have this
19:46
this is so cool
19:50
so yeah film testimonials here i want to
19:53
buy even more stuff about that okay
19:57
all right so page one then is pretty
19:59
much done you see like card funnels the
20:01
first page again that jim said it’s not
20:02
hard it’s like good good hook good offer
20:06
visual things you know tell them what it
20:08
is and it’s
20:09
it’s pretty simple so yeah um there you
20:12
go
20:13
and that i mean i it from my experience
20:16
and from everything i’ve seen the
20:17
simpler you make it
20:19
the better you’re gonna do like the more
20:21
stuff you start adding the
20:23
the more you’re almost talking people
20:25
out of it yeah
20:27
because i remember when we’ve talked
20:28
about this before the thing that you’re
20:30
supposed to choose is the thing that’s
20:32
like your most popular best seller
20:34
like that the fiber fix thing talk talk
20:36
for just a quick second about that
20:38
yeah just because you you went in and
20:40
like fixed that whole thing for them
20:42
right
20:42
yeah what if i can um see and pull the
20:44
old site they sold the company and the
20:46
people who bought it to something weird
20:47
to it but
20:48
what yeah they cashed out though so our
20:51
fun will help them cash out which is
20:52
really cool
20:53
but they sold like a big box store who
20:54
doesn’t know what a funnel was and
20:55
didn’t want to figure it out so
20:56
you know you know how how smart big big
20:59
corporate companies are
21:01
so i think this is let’s see if this is
21:02
the version we did for him
21:04
so the story behind this was just kind
21:05
of cool oh this is when they tried to
21:08
to beat my controllers hold on let me
21:10
give you i want to find mine mine was
21:12
way better
21:14
so if russell brunson builds you a
21:15
funnel don’t try to like i’m just saying
21:17
just saying just
21:18
let it roll but um so kind of what
21:21
happened is
21:22
they launched the fire harmon brothers
21:23
launched a viral video with these guys
21:25
i went viral and then but the the paid
21:28
it drove to a shopify site so shopify
21:30
site
21:30
had you know the products in the product
21:32
line there and that was kind of it and
21:34
um
21:34
it wasn’t converting oh here it is this
21:36
is the shopify store that did not
21:37
convert
21:38
and so they messaged us and we’re like
21:39
hey uh we heard about funnel thing i
21:41
think it’ll work for us
21:42
mike uh only if you want to sell more
21:43
stuff and so uh we built a funnel out
21:46
for them
21:47
and the biggest they had is they the
21:49
shopify store’s like do you want
21:51
you know a fiber fix two three and then
21:53
all the other products are just this
21:54
huge product line full of stuff
21:56
you can see sorry way back machine
21:59
sometimes gives you good there
22:00
this is the one i think that i built
22:04
and so uh so i basically took i said
22:05
look you’re selling this stuff but you
22:06
make a better offer like the offer you
22:08
guys have right now is not sexy and so
22:09
like well how do we make this offer
22:11
better it is what it is
22:13
dang it they’re still showing the
22:16
anyway this one’s a little better but uh
22:18
it says so we’ve changed it from like
22:19
just by whatever it’s like okay by three
22:20
wraps of the one
22:21
inch right here and we’ll throw in two
22:23
of the two inch two of these and one of
22:24
these for free
22:25
so instead of like just buying one of
22:27
them we said let’s make an offer just
22:28
bundle this thing together
22:29
make it worse it’s actually really sexy
22:30
irresistible offer
22:32
um yeah we just have a long form thing
22:34
we cut mostly out and just made it very
22:35
simple with had video
22:36
the order form but the offer was
22:40
and i hate that they let me talk one
22:42
more time
22:44
so if you guys know the wayback machine
22:45
archive.org is wayback machine
22:47
this is like one of my favorite sites of
22:50
all time you see what websites
22:51
look like back in the day back like
22:53
snapshots throughout time
22:55
it’s a lot of times like going through
22:56
and seeing like what would it look like
22:57
in 2017 18 what changes they make what
22:59
tweaks they make like how they
23:01
how they progress this you know how they
23:03
how they change the conversions and
23:04
stuff
23:04
and um it’s really cool spot to like
23:06
learn things and find old
23:08
old sites i like the i like how you’re
23:11
clicking the link that says impatient
23:13
there it is that’s the one that’s the
23:15
one that’s the one yeah yeah
23:17
so again see how simple it was basically
23:18
puts urgency in scarcity which is
23:20
basically like
23:21
uh these could sell fast so buy it some
23:23
now and the headline is very simple like
23:25
when you get three wraps the one it’s
23:26
five or fixed today we’ll throw two
23:27
wraps are two inch for free
23:28
um and one wrap of the four inch
23:30
performance for free so he’s made the
23:31
offer really sexy as opposed like
23:33
here’s the shopify store you can buy
23:34
some of our product it’s like let’s make
23:36
something exciting
23:37
they just watch this video they go
23:38
outside like it’s making an offer that’s
23:39
really exciting for them
23:41
so that’s kind of how we made the op we
23:42
structure the offer you can put this
23:43
down here put free on a bunch of times
23:45
if you use the word free i know most
23:47
people think they’re too intelligent to
23:48
be swayed by the word free but you are
23:50
not
23:50
as long as you’re human you still love
23:52
free stuff and so it’s like if you can
23:53
make your offer free where it’s like hey
23:54
buy this
23:55
because a lot of times people like
23:56
people will say hey we can give you 30
23:58
off if you buy now so 30 off is good but
24:01
instead
24:01
if you say buy one and you get the other
24:04
one for you know or buy two one for
24:05
three it’s still 30 off technically
24:07
but the offer sexier we just shifted how
24:09
we how we position the offer right
24:11
um because the the dollar amounts didn’t
24:13
change it just changed from
24:15
me being able to say get 30 percent
24:16
discount maybe i’ll say free um
24:19
two times in the headline which is
24:21
amazing and i could stay free here free
24:22
here and then like
24:23
yeah so i and i had free shipping
24:26
another thing that we tested a lot
24:27
adding this little thing above the um
24:28
the order form box talking about the
24:30
speed of delivery
24:31
had a huge increase in sales so it’s
24:33
very simple like get your fiber fixed
24:34
delivered in less than seven days
24:35
plus free shipping united states like
24:37
just this is how fast you’re getting it
24:38
here’s another offer
24:39
it’s free the shipping and that increase
24:42
conversions dramatically as well
24:44
um i wonder if i can actually pull up
24:45
this oh yeah
24:47
other things we’ve done this funnel that
24:48
were really cool from a cart funnel
24:50
standpoint
24:50
is they’re coming to buy one of these
24:52
things but wouldn’t it be better if
24:53
instead of buying one they bought like
24:54
more than one and so we gave them the
24:56
option they could buy one right here
24:58
this is the offer they came for but it’s
24:59
like or you can buy
25:00
six or nine or we have different
25:01
versions and they can choose and by
25:03
default we put in this uh the one where
25:05
they have
25:05
uh they’re getting three because that’s
25:06
the best offer and uh what was crazy
25:08
went from people coming to their site
25:10
and buying one
25:11
people coming to their site now they’re
25:12
buying three which is you know nine
25:14
things but they’re buying
25:15
the majority i think it’s like 60
25:16
percent of people end up buying three
25:18
um i bought that just as an aside i
25:20
bought that offer when i saw when we did
25:22
this
25:23
and then i saw all that stuff and i was
25:25
like dang that stuff’s cool
25:27
so i went and bought i said terry go buy
25:28
this okay which one just buy the best
25:30
deal one okay
25:32
if that’s how it works yeah it’s crazy i
25:34
think 60 bought this and then some
25:36
bought
25:36
we had people buying 30 and some you
25:38
know people bought it here but the
25:39
average went closer to like three versus
25:41
one so we tripled our
25:43
our cart value just by giving multiple
25:45
options
25:46
and down here we added a heat wrap which
25:47
is a similar product but it was one that
25:49
was in there
25:50
in their shopify store it’s like i’m
25:52
like what do you have that we can just
25:52
throw an order form bump and i look at
25:54
the shopify store i’m like oh heat wraps
25:55
that’s different
25:56
can we throw that in like sure so we
25:57
threw heat wraps for an extra buck or 10
25:59
bucks
26:00
and um but now someone’s coming for this
26:02
for the you know to buy three wraps
26:04
which would be 30 bucks
26:05
and potentially they could spend if they
26:07
say yes to everything like they could be
26:08
in 250 bucks at this point
26:10
which helps cover a lot of your ads and
26:12
stuff like that so
26:13
but i think the key the the key though
26:15
is that you’re only offering this
26:17
one that this one thing it’s like this
26:20
is the most
26:21
popular thing i’m making an insane offer
26:23
on this
26:24
i don’t have 12 different things here
26:26
for you to choose from
26:27
i have different quantities for you to
26:29
choose from but it’s the main
26:30
big seller that’s that’s key confused
26:33
mind always says no and this is what our
26:35
e-commerce friends always forget it’s
26:36
like
26:37
kind of an ecommerce store when you show
26:38
up there’s 8 000 skus you’re like i
26:40
don’t know what to do
26:41
and some people end up buying but most
26:42
people like get confused they get lost
26:44
and they leave
26:44
or this is very specific like yo do you
26:46
want this offer sweet it’s amazing do
26:48
you want more of it
26:49
yeah you got a lot more of it oh yeah
26:51
okay
26:52
yeah i mean like it’s just so it’s such
26:54
a simpler way to to sell something
26:55
it’s like imagine if you’re a
26:56
salesperson at a grocery store and you
26:58
walk in like hey what do you want and
26:59
they’re like
27:00
there’s a lot of stuff like okay well
27:02
like you can get anything like okay cool
27:04
i’ll go look for stuff you kind of
27:05
wander around and then you leave versus
27:06
like
27:07
all right what’s the hottest seller
27:08
today like okay today at the grocery
27:09
store best selling thing it’s
27:11
120 degrees outside is our huge ice
27:13
cream cone like you want an ice cream
27:14
cone feel like yes
27:15
because you know exactly what like
27:16
they’re most likely to buy so focus all
27:18
your efforts on
27:19
the big ice cream cone 120 degree
27:20
weather or the this version fiber fix or
27:24
this super mouthwash that’s the best
27:26
product in your product line
27:27
so yes yes all right so hope that helps
27:31
did that give you guys some ideas for
27:32
our ecommerce people so then the next
27:36
thing
27:36
go ahead oh someone said oh that was
27:38
insane the way russell just just
27:39
casually entered and i was here with my
27:40
jaw on the floor
27:42
very good someone said i never thought
27:43
like this before um
27:46
very very cool so hopefully that gives
27:48
you guys some some ideas uh yes it does
27:49
work for big econ brands
27:51
i wish i had the video for here but we
27:52
did it for camping world marcus moana’s
27:54
hired us to do a funnel for them
27:56
it’s going to camping world and same we
27:57
went to their here i’m going to talk to
27:58
camera on this one
27:59
this is actually fun so they’re like can
28:01
you do a funnel for for like a big box
28:03
store i was like
28:04
i think so and then i cool building for
28:06
camping world i was like oh
28:07
i’ve never been to camping world so we
28:09
literally went to camping world i was
28:10
walking around and there’s like a
28:11
million skus and they have like
28:13
campers and they’ve got a million things
28:15
in between and so i was i’m wandering
28:17
around for a while i was like i don’t
28:18
know what to do so finally i went to the
28:19
front desk uh the checkout
28:20
girl uh the girl the checkout stand i
28:23
was like hey
28:24
all the products in here where you sell
28:25
the most of and
28:27
she’s like our best seller is our
28:28
disposable toilet paper i was like
28:30
really
28:31
she said yeah we sell more of that than
28:32
anything else in this entire store i was
28:34
like huh
28:34
so when we built the the e-com the cart
28:37
funnel for them
28:37
the the offer was disposable toilet
28:40
paper and then i was like okay now we
28:41
got disposable toilet paper like what’s
28:42
the theme like what else if someone uses
28:44
disposable toilet paper
28:45
then the order form bump became like
28:46
these things that you put in your thing
28:48
when you flush it to make your toilet
28:50
smell good right and then there was
28:52
another thing it was like here’s the the
28:53
tubes you need to get the stuff
28:55
out of the rv into the other thing over
28:57
here and flush it out
28:59
and uh yeah i love i love watching you
29:01
explain
29:02
all this stuff and i also want to point
29:04
out that russell like
29:05
sold a gajillion dollars worth of
29:07
something he knew nothing about but he
29:09
knew
29:10
the right questions to ask about what’s
29:13
the best seller because it’s not
29:14
disposable toilet paper
29:16
all toilet paper is disposable if you
29:18
have been sold reusable toilet paper or
29:20
something russell
29:21
i need to get with you on this because
29:23
it’s not
29:24
but that what it is it’s biodegradable
29:26
it disappears in your toilet
29:28
rv tank is that yes it’s the it’s a
29:31
special toilet paper that breaks down
29:33
really really fast so that in your black
29:35
tank you don’t have build up and other
29:37
stuff in there and then there’s the
29:39
other thing
29:40
is the thing that you need to drop in
29:42
the tank as soon as you get your
29:44
rv pulled up so that it doesn’t smell
29:46
like what it should smell like it smells
29:48
like orange dreamsicles to just circle
29:50
back to your ice cream
29:51
120 degree thing and so then the other
29:54
thing is the tubes that you hook up to
29:57
the rv to hook up to the waste disposal
30:00
…
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!