Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
YouTube Transcript: English (auto-generated)
00:00
in five four three
00:03
two one i think we’re live on youtube
00:05
what’s up everybody
00:06
welcome to funnel friday’s jim how are
00:08
you feeling this morning i am
00:09
fantabulous thank you for asking russell
00:11
but i’m getting better
00:13
well very very good i’m glad how are you
00:15
my voice is already going weird today
00:18
this is like the last funnel fridays
00:20
before we’ve got um summer vacations and
00:22
parties and plans so
00:23
this is i’m working hard and then i’m
00:25
and then then we’re done
00:26
this is the season finale of season
00:28
three this is this is the season finale
00:31
of season three
00:31
which technically is kind of like season
00:33
four because we did like uh
00:35
500 episodes before we started in season
00:36
so that’s true
00:38
so what was that that was like a
00:40
different anyway like 67 episodes we did
00:43
in
00:43
season one season’s back in the day yeah
00:46
season zero pilot was like four years
00:47
long
00:51
which is awesome but today we’re excited
00:53
to have you guys all here we are gonna
00:54
be building out some fun funnels
00:56
if you look back here today is uh cart
00:58
funnels oh that picture it turned out
01:00
really cool
01:01
so car funnels are uh funnels that you
01:03
build kind of like a shopping cart but a
01:05
shopping cart
01:06
you have a car and you’re putting things
01:07
into it this is like the backwards
01:09
version where
01:09
you’re putting things in and then uh
01:12
anyway
01:13
that wouldn’t make any sense if you
01:14
think we have a presentation that will
01:16
assist you in your explanation
01:17
maybe i’ll stop maybe okay so that’s
01:19
what’s happening today jim you excited
01:20
for carter
01:22
signed it don’t change the rules on me i
01:25
won’t have
01:26
coffee done for it okay with that said
01:28
maybe i should open my slides so i can
01:30
actually have a
01:31
training wheels where i’m going so let
01:32
me do that real quick
01:34
uh all right here we go so today we’re
01:36
current funnel secrets talking about how
01:38
to build a hungry list of econ buyers
01:40
and sell a ton of products without
01:41
listing them on amazon or any of the big
01:42
box online stores like etsy
01:44
and shopify and
01:48
i don’t know what the other ones are all
01:50
using the super slick car funnel
01:52
are the other ones are those amazon’s a
01:55
big box store did you say that on amazon
01:57
already
01:57
said without listing on amazon that was
01:58
in the actual headlines so i was
01:59
thinking about the sub stores yeah
02:01
amazon’s pretty big
02:02
my best like the biggest um company in
02:05
the world but there we go
02:06
hey i got gotta totally interrupt you i
02:08
i know this is
02:10
but like when click funnels gets to a
02:12
big enough size are you gonna launch
02:13
yourself into space
02:15
oh if i could i would that’s actually
02:17
would be really cool
02:18
i saw he did the auction where you could
02:20
like go with him in space the first time
02:22
he’s like i think they did one by 21
02:23
million or something
02:24
yeah 24 million bucks somebody paid to
02:27
be his pal
02:28
that would be like totally worth it i’m
02:30
not gonna lie if i could go to space
02:31
with jeff
02:32
bezos and if i had 24 mil just sitting
02:33
around i would have bid on that that
02:35
would
02:36
be so cool but in that little capsule
02:38
with him dude you could pitch him on a
02:40
jv and he would have to listen
02:42
yeah for like two days however long
02:45
you’re in in space for
02:46
that’d be pretty amazing so anyway we’ll
02:49
work on it we’ll do the first
02:50
click funnels final friday rocket to the
02:51
moon um so and you guys want and all
02:53
that let us know it’s going to be
02:54
amazing so
02:56
um all right and then at the end as you
02:58
guys know for playing fallout being here
02:59
we’re gonna be giving away seven or more
03:01
professional diet cart funnels when you
03:02
attend live
03:03
uh this is season three episode number
03:05
eight
03:06
um and today’s show is brought to you by
03:08
two amazing sponsors the first sponsor
03:10
is a little company called click funnels
03:12
you may have heard of it clickfunnels is
03:13
a software tool gives you everything you
03:14
need to market sell and deliver your
03:15
products online if you don’t have a
03:16
clickfunnels account yet go to
03:17
clickfunnels.com and go sign up
03:19
and jim you want to talk about our
03:20
second sponsor well funnel scripts is
03:22
the web’s number one push button
03:24
solution to create
03:25
amazing sales copy webinars emails
03:28
ad hooks subject lines complete webinars
03:32
everything you need to promote
03:35
your funnels and put cool words on a
03:38
page to make people buy
03:39
including card funnels very cool
03:42
well you’re going to see both those demo
03:44
today which will be a lot of fun at the
03:45
end of it we’re giving you nine cart
03:46
funnels
03:47
pre-designed pre-built you can plug in
03:49
your products your services into
03:50
and uh these ones look really really
03:51
cool so if you’re selling a physical
03:53
product
03:53
uh these work very good if you’re
03:54
selling info products these you can also
03:56
use a type of funnel
03:57
um but it’s one of my favorites of all
04:00
time if you’ve read the dotcom secrets
04:01
book
04:02
um then it is one of our unboxing
04:04
funnels it kind of fits uh right there
04:05
in the second tier of the value ladder
04:07
so if you’re selling something anywhere
04:08
from
04:08
you know a couple bucks up to like 100
04:10
bucks or something uh cart funnels uh is
04:12
like the sweet spot for
04:14
for products in that price point and uh
04:16
show you some case studies this is what
04:17
a typical cart funnel looks like
04:18
you’re selling something on the first
04:19
page there’s oriform bump and if they
04:21
have different upsells
04:22
to kind of go through it uh for example
04:24
this is jamie cross’s cart funnel this
04:26
is um
04:27
she’s been killing it with this this is
04:29
uh her selling her in fact i think i
04:30
have one here
04:31
uh yes check it out this is some of
04:33
jamie cross’s man soap for the men out
04:35
there
04:35
you should totally buy some this is what
04:36
it looks like can you see my screen
04:39
that’s how russell’s skin looks so baby
04:40
smooth so silky smooth
04:44
um all right so this is an example sorry
04:47
i’m trying to find a button again
04:48
so this one hurts to sit on her lotion
04:49
bar after you get a shower you put
04:50
lotion bar sells the lotion bar
04:52
for 34 bucks then from there
04:56
there is a an order form bump for more
04:58
and then there’s upsell for more of the
05:00
same thing and upsell for more of the
05:01
same thing so
05:02
there’s kind of the uh the process flow
05:04
for her cart funnel
05:05
um which got her two comma club uh this
05:08
is uh socksy this is a socks company
05:10
sock company that i love i actually
05:12
tried to buy it one time but they wanted
05:14
more than i was want to pay for it
05:15
otherwise i’d have a sock company right
05:16
now which have been super cool but
05:17
socksy
05:18
they sell socks uh upsell more socks and
05:20
then upsell
05:21
a packet of socks and then upsell even
05:23
more cool socks and if you want cool
05:25
socks socksy.com has got
05:26
that’s like they almost became a sponsor
05:28
for free just because i love their socks
05:30
but um the bacon socks are pretty cool
05:32
you gotta admit um anyway so that’s kind
05:34
of how a cart funnel traditionally works
05:35
i look at this as like you look at a
05:36
traditional e-commerce like amazon or
05:38
shopify or things like that you go there
05:40
and you start looking at stuff you want
05:41
you’re like oh add this to my car add
05:42
this to my cart you start adding all
05:43
these cool things your cart you want
05:44
and then you’re like i’m gonna go buy it
05:45
and you check out and you’re like whoa
05:46
it’s four thousand dollars for me to buy
05:48
all the stuff i
05:48
thought and people freak out and then
05:50
they leave so car funnel works the
05:51
opposite way where you make
05:52
a sexy irresistible offer up front right
05:54
it’s like ooh get these uh
05:55
get these puzzle socks for six bucks
05:57
like no brainer i need that so you get
05:59
that you put your credit card in
06:01
right the first transaction happens and
06:02
afterwards you’re like oh did i also
06:04
like this
06:04
yes would you like this yes you start so
06:06
all of the
06:07
the the offers that you want are after
06:10
they’ve already collected the credit
06:11
cards
06:11
you don’t have to have the the buyer’s
06:13
remorse at the end you’re like gosh i
06:14
buy this or not and
06:15
you bounce you’re saying yes a couple
06:17
times every single time you say yes like
06:18
every time you’re grabbing something off
06:19
the cart and put it in you get billed
06:20
right then and so then it’s not as
06:22
painful for buyers uh when they go
06:24
through it and they’re more likely to
06:24
buy more stuff
06:25
through a cart funnel than through an
06:26
actual shopping cart so that’s kind of
06:28
where the cart funnel concept
06:29
and name came from um all right you
06:32
wanna talk about what funnel strips
06:33
we’ll be using today inside of this
06:34
funnel
06:34
sure so the funnel scripts that we’re
06:36
going to be using today we’re actually
06:38
going to be using the product
06:39
demo script is one of the cool scripts
06:41
we’re going to be using of course we’ll
06:42
be using the order bump
06:43
script and then we’ll be doing some
06:47
some order bumps and excuse me some otos
06:49
and some other things depending on
06:51
time and building and all that good
06:53
stuff and we will be selling today in
06:55
case
06:56
you’re wondering we’re going to be
06:58
selling the most popular unicorn product
07:00
that we have available which is
07:02
unicorn magic detangler and shine
07:05
shampoo
07:06
i’m pumped about that all right well you
07:08
guys said you guys ready to build your
07:09
cart funnel out you guys are ready
07:12
so we’re gonna do we’re starting timer
07:13
we have 30 minutes to build this thing
07:14
out timers officially begin
07:16
so they end this i’m gonna give you guys
07:17
this secret page with the link and the
07:18
password these are a bunch of different
07:20
cart funnels have been pre-built out
07:22
um so is our um detangler more feminine
07:25
i should get the pink one or the more
07:26
masking like the blue manly one
07:30
are you saying that unicorns aren’t
07:32
manly
07:34
there’s fat there’s girl unicorns too i
07:36
assume right
07:38
yes there are
07:42
um yeah it doesn’t matter dude whichever
07:46
one
07:46
maybe you should use a uh unicorn
07:48
neutral oh that’s probably a better idea
07:51
in today’s
07:51
climate yeah i don’t know what that is
07:54
but
07:55
all right sounding good this one right
07:56
here all right
07:59
okay so click that button automatically
08:01
it’ll take the entire funnel it’s been
08:02
pre-built for you
08:02
you’ll grab it and suck it into your
08:03
clickfunnels account like that
08:06
it copies it over ten percent
08:10
it’s adding so the end of the video is
08:11
going to have chances as well in your
08:12
clickfunnels account get all the funnels
08:13
we’re giving you 20
08:14
oh here we go i’ll give you some music
08:22
okay hey and it’s in boom there you go
08:25
nice work and
08:26
make it a little bigger you guys to see
08:27
it so there you go so these are the
08:29
pages in this funnel there is
08:30
the order form of so what episode two
08:32
thank you page so we know this is what
08:33
we got to build
08:34
to get this funnel done launched in live
08:36
we click on edit which will pull me into
08:37
the editor
08:39
and if you guys notice what jim’s been
08:40
doing the last few uh funnel fridays
08:42
which is cool
08:42
this top block right here that has all
08:44
of the scripts that uh you can use just
08:45
direct links to them
08:46
so you can go find them really quick so
08:48
i like to use let’s go preview the page
08:50
i’ve got the links to all of them and i
08:51
can come back here inside click funnels
08:53
i can just click on the gear
08:54
and down here i can hide that section so
08:56
i click on hide and now it disappears
08:58
but i’ll link to uh to the funnel so
09:01
here we go this is the funnel i picked
09:02
which is pretty cool if i was selling
09:04
mouthwash i totally use that though that
09:05
looks really cool um
09:09
minty mint not just mint but minty mint
09:12
okay so there we go there’s the
09:13
beginning of this you wanna talk about
09:14
what we’re gonna start plugging in here
09:15
the copy and the
09:16
the different pieces yep so the biggest
09:18
thing that we want to do
09:19
is with a card funnel is the card funnel
09:22
is really based around a hook
09:24
and a great deal that’s ultimately
09:26
that’s what
09:27
what makes a card funnel work so
09:30
one of the things what’s that
09:32
irresistible offer
09:33
absolutely so one of the things you’re
09:35
going to get today is
09:36
the is the uh copywriting checklist
09:40
and so i’m sure sheer screen
09:43
and so right here
09:47
one of the formulas that will work
09:49
funnel just like gangbusters is
09:52
when you get blank today we’ll throw in
09:54
blank for free
09:55
i mean that’s it’s kind of like the
09:58
go-to headline of how to
09:59
pay off without paying there’s this is
10:02
this is your starting point and so
10:06
what we want to do also is you can use a
10:09
video
10:10
for for a cart funnel in fact some of
10:13
the cooler ones that we’ve ever seen
10:14
like fiber fix
10:16
um they their video was amazing they
10:19
rolled a
10:20
pinto or something off a cliff and it
10:22
was pretty cool
10:23
and um so using the product demo
10:26
script from uh funnel scripts is really
10:30
the one
10:30
that you want to use as far as creating
10:33
the sales copy to push it
10:35
and so one of the things that we have
10:38
make sure i push it along so i’ve
10:41
actually got the share script in here
10:43
i was thought about using this script
10:45
because the only time i this script is
10:46
in the network marketing secrets book
10:48
but i never talk about anywhere else
10:49
but it’s one of my favorites it’s billy
10:50
mays you guys know him the greatest
10:51
pitchman of all time
10:52
he’s totally modeling how he used his
10:54
pitches and stuff like that which is
10:55
really fun
10:56
and i remember when i talked to russell
10:58
about this
10:59
i was like dude this is amazing why is
11:02
it only in this
11:03
graphic novel that you have of this
11:06
thing so
11:07
this creates the the whole really cool
11:09
demo
11:10
for you and you can use it to demo
11:12
online stuff
11:13
stuff in the real world it’s just it’ll
11:15
work for anything to create a demo
11:17
and so what this does is um
11:20
it creates a script and then you can
11:23
download it as
11:24
text as docx you can download it as um
11:29
as powerpoint slides so you can even if
11:31
you don’t want to get on and do it live
11:33
so i don’t know if you want me to show
11:36
the video that i made real quick and
11:38
then you can just focus on building the
11:39
page
11:40
or whether you want to build a little
11:41
bit on the page what do you want to do
11:43
uh let’s show the video then i’ll plug
11:44
all that stuff in it’ll be fun okay
11:46
so this or keep in mind is for
11:50
magical detangler shampoo so
11:54
i’m gonna share and i and i want you
11:56
it’s two and a half minutes long and i
11:57
want you guys to see
11:58
how much sales goes into how much
12:01
selling goes in that two and a half
12:03
minutes and
12:03
i actually could have made it shorter so
12:06
we’ll watch some of it
12:07
and here we go
12:11
what if you could keep your mane and
12:13
tail enchanted and shiny
12:15
all day long without spending countless
12:17
hours or big bags of gold at the
12:19
groomers
12:20
well now you can introducing
12:24
unicorn magic detangler and shine
12:26
shampoo
12:27
the revolutionary new enchanted shampoo
12:29
for unicorns that makes it easy
12:31
and fast to get up and out the door on
12:34
your next quest
12:35
while looking 100 magnificent at all
12:39
times
12:40
so much faster and easier than having to
12:42
spend hours each week
12:45
stuck at the pixie salon let me
12:48
show you why unicorn magic detangler and
12:51
shine shampoo
12:52
is so amazing lathers up
12:55
super easy just like magic because it is
12:59
magic deep conditioner magically
13:02
penetrates below the surface and
13:04
restores moisture while strengthening
13:06
hair
13:06
resulting in a natural shine with a soft
13:09
texture
13:11
the concentrated pure conditioning
13:13
potion contains no water or alcohol
13:16
so it won’t dry out your hair no matter
13:19
how much you use a magical blow dryer
13:22
long lasting formula repels dirt dust
13:25
all day long
13:26
without leaving your coat oily with
13:29
unicorn magic detangler and shine
13:31
shampoo you don’t need to spend hours a
13:34
day
13:35
getting ready to go on your quests spend
13:38
bags of gold
13:39
every month over expensive salon
13:42
treatments
13:43
no more tears no more knots and
13:45
dreadlocks they fall out
13:46
tangle free right away no matter how
13:49
difficult
13:51
now the great news is unicorn magic
13:53
detangler and shine shampoo is just 29
13:56
bucks a bottle
13:57
that’s less than a simple tail trim at
14:00
one of those big box salon stores
14:02
and you’ll see results in less than five
14:06
minutes grab this now because
14:09
how you look directly affects how
14:12
magical you feel
14:14
the quest you get huh my videos froze
14:17
and how the whole kingdom perceives you
14:19
as
14:20
i was weird okay well i don’t know why
14:22
it froze up technology always freezes
14:24
when people are watching but you got the
14:25
gist of it
14:26
it was super good and i love how
14:28
committed you were with the blow dryer
14:30
everything
14:31
what do you mean i have no idea what
14:33
you’re talking about okay
14:35
i don’t know what you mean anyway it’s
14:38
so good
14:38
all right well here we go so here’s the
14:39
funnel i already plugged in the picture
14:42
so we got the video now i’m going to add
14:43
here here as well
14:45
um should i do the video let’s see
14:50
we can go different places i’m going to
14:51
throw it down here and move it up so
14:53
you can use click funnels before you
14:54
open it up and there’s all these
14:55
different cool pre-built elements you
14:57
click on it’s like i want a video here
14:58
so i can drag it up here
15:01
throw the video in it’s a youtube link
15:03
jim gave me so i paste that there
15:06
auto play i could shrink this bottle
15:08
down if i wanted to too
15:12
a little bigger 250 boom
15:17
let’s see you know i might actually do
15:21
if this will work i’m going to try to
15:22
drag it over there
15:26
oh dang that looks cool i almost like
15:27
that yeah
15:29
especially if i could grab like
15:30
someone’s someone’s um
15:33
testimonial throwing that spot i like
15:35
having blank spots like if i had a
15:36
testimony right there would be really
15:37
really cool but i kind of like that
15:38
video up top
15:40
okay let’s say that previously looks
15:41
like
15:43
well you could make the you could make
15:44
the graphic bigger again
15:46
oh that’s a good point let me see how we
15:48
make a huge
15:50
huge absolutely oh look at that that’s
15:53
actually really cool okay
15:55
all right so we’ve got the video and
15:58
we’ve got the uh
15:59
the bottle top blocks looking awesome i
16:01
love the arrow
16:02
i mean that that whole thing works dude
16:05
oh yeah
16:06
that’s really cool okay so um all right
16:10
videos in next up is the rest of the
16:12
copy on the page
16:14
we need a bump right do we have
16:17
headlines and stuff already
16:18
that’s the headline yeah no yeah i sent
16:21
you the headline
16:22
the headline that we used using that
16:23
formula i gave you i’m sorry um
16:25
so it’s when you when you get three
16:27
bottles of unicorn magic detangler and
16:29
shine shampoo today we’ll throw in three
16:31
bottles of uni-magic
16:32
moisturizer spray for free
16:36
for free oh free
16:40
gratis wallet friendly all the different
16:43
things that you can say that the
16:45
16:47
people like instead of
16:51
why is it doing that weird jumpy thing
16:53
sorry clickfunnels acting up today on me
16:56
just because you’re live free seriously
17:01
she was already three bottles of mineral
17:03
spray for free
17:05
for free
17:12
there we go and then i’m gonna kill this
17:14
one
17:16
kill it it’s dead line
17:19
up a little bit
17:24
there we go boom okay
17:28
the top block is ready any other add on
17:31
here
17:33
i like doing little quotation marks on
17:35
headlines
17:36
people always said that they had some
17:37
big increase in conversion do you know
17:39
if that’s true or not or that just a
17:41
old marketer’s tale
17:44
from quotation marks around headlines it
17:47
you gotta you gotta test it i mean i i
17:50
normally put them in
17:53
um but it’s kind of like somebody said
17:56
one time red headlines kill conversions
17:58
i’m like uh
18:00
no they don’t you obviously didn’t test
18:02
that
18:03
based on what yeah exactly so that’s
18:06
right here so the next thing we’re
18:06
looking at is order form bumps so if
18:08
someone comes here they’re like yes i
18:09
want the detangler shy and get three
18:10
bottles for free
18:12
when i sign up um so the next thing is
18:14
the order form bump so those are not
18:16
order form bump works if you click in
18:17
here
18:18
it takes step two this is the order form
18:20
bump is basically after they put in
18:21
their credit card but before the submit
18:22
button
18:23
there’s a little block right here where
18:24
uh they can
18:26
add something to their cart and this is
18:27
literally typically this little block
18:29
right here pays for advertising costs
18:30
this is like the greatest
18:32
the greatest thing on the internet is
18:34
order form bumps so what are we gonna do
18:36
for our order form bump on this guy
18:37
so now this one we are doing the magical
18:40
curry comb and i sent you the copy for
18:43
that we’ll just we’ll just have you
18:44
put it in there um
18:48
always takes me a second to remember how
18:49
to find the spot let’s see hi step one
18:52
show step two okay there we are so yes
18:54
i’ll take it i got to find that copy
18:56
here yes i’ll take it i’m replacing that
18:57
with
18:58
yes i want the magical curie comb
19:01
specifically it’s on unicorn hair
19:04
one time offer
19:07
keep the one time offer there
19:11
boom okay it is in there
19:14
if you know css which i don’t you can
19:16
you can um do some cool things you can
19:18
make the
19:19
you can make it pop up and look
19:20
different you can make the anyway you
19:22
can add like a picture in there but
19:23
for people like me who don’t do css this
19:25
is good enough for sure
19:27
um but if you had a picture in there
19:29
it’s really cool too okay oriform bump
19:31
is in anything else on this page
19:34
all right you know once you i mean the
19:36
biggest thing in my
19:38
mind that you want to have on a page
19:39
like this is testimonials or results or
19:42
stuff like that that people are just
19:43
like man i gotta have this
19:46
this is so cool
19:50
so yeah film testimonials here i want to
19:53
buy even more stuff about that okay
19:57
all right so page one then is pretty
19:59
much done you see like card funnels the
20:01
first page again that jim said it’s not
20:02
hard it’s like good good hook good offer
20:06
visual things you know tell them what it
20:08
is and it’s
20:09
it’s pretty simple so yeah um there you
20:12
go
20:13
and that i mean i it from my experience
20:16
and from everything i’ve seen the
20:17
simpler you make it
20:19
the better you’re gonna do like the more
20:21
stuff you start adding the
20:23
the more you’re almost talking people
20:25
out of it yeah
20:27
because i remember when we’ve talked
20:28
about this before the thing that you’re
20:30
supposed to choose is the thing that’s
20:32
like your most popular best seller
20:34
like that the fiber fix thing talk talk
20:36
for just a quick second about that
20:38
yeah just because you you went in and
20:40
like fixed that whole thing for them
20:42
right
20:42
yeah what if i can um see and pull the
20:44
old site they sold the company and the
20:46
people who bought it to something weird
20:47
to it but
20:48
what yeah they cashed out though so our
20:51
fun will help them cash out which is
20:52
really cool
20:53
but they sold like a big box store who
20:54
doesn’t know what a funnel was and
20:55
didn’t want to figure it out so
20:56
you know you know how how smart big big
20:59
corporate companies are
21:01
so i think this is let’s see if this is
21:02
the version we did for him
21:04
so the story behind this was just kind
21:05
of cool oh this is when they tried to
21:08
to beat my controllers hold on let me
21:10
give you i want to find mine mine was
21:12
way better
21:14
so if russell brunson builds you a
21:15
funnel don’t try to like i’m just saying
21:17
just saying just
21:18
let it roll but um so kind of what
21:21
happened is
21:22
they launched the fire harmon brothers
21:23
launched a viral video with these guys
21:25
i went viral and then but the the paid
21:28
it drove to a shopify site so shopify
21:30
site
21:30
had you know the products in the product
21:32
line there and that was kind of it and
21:34
um
21:34
it wasn’t converting oh here it is this
21:36
is the shopify store that did not
21:37
convert
21:38
and so they messaged us and we’re like
21:39
hey uh we heard about funnel thing i
21:41
think it’ll work for us
21:42
mike uh only if you want to sell more
21:43
stuff and so uh we built a funnel out
21:46
for them
21:47
and the biggest they had is they the
21:49
shopify store’s like do you want
21:51
you know a fiber fix two three and then
21:53
all the other products are just this
21:54
huge product line full of stuff
21:56
you can see sorry way back machine
21:59
sometimes gives you good there
22:00
this is the one i think that i built
22:04
and so uh so i basically took i said
22:05
look you’re selling this stuff but you
22:06
make a better offer like the offer you
22:08
guys have right now is not sexy and so
22:09
like well how do we make this offer
22:11
better it is what it is
22:13
dang it they’re still showing the
22:16
anyway this one’s a little better but uh
22:18
it says so we’ve changed it from like
22:19
just by whatever it’s like okay by three
22:20
wraps of the one
22:21
inch right here and we’ll throw in two
22:23
of the two inch two of these and one of
22:24
these for free
22:25
so instead of like just buying one of
22:27
them we said let’s make an offer just
22:28
bundle this thing together
22:29
make it worse it’s actually really sexy
22:30
irresistible offer
22:32
um yeah we just have a long form thing
22:34
we cut mostly out and just made it very
22:35
simple with had video
22:36
the order form but the offer was
22:40
and i hate that they let me talk one
22:42
more time
22:44
so if you guys know the wayback machine
22:45
archive.org is wayback machine
22:47
this is like one of my favorite sites of
22:50
all time you see what websites
22:51
look like back in the day back like
22:53
snapshots throughout time
22:55
it’s a lot of times like going through
22:56
and seeing like what would it look like
22:57
in 2017 18 what changes they make what
22:59
tweaks they make like how they
23:01
how they progress this you know how they
23:03
how they change the conversions and
23:04
stuff
23:04
and um it’s really cool spot to like
23:06
learn things and find old
23:08
old sites i like the i like how you’re
23:11
clicking the link that says impatient
23:13
there it is that’s the one that’s the
23:15
one that’s the one yeah yeah
23:17
so again see how simple it was basically
23:18
puts urgency in scarcity which is
23:20
basically like
23:21
uh these could sell fast so buy it some
23:23
now and the headline is very simple like
23:25
when you get three wraps the one it’s
23:26
five or fixed today we’ll throw two
23:27
wraps are two inch for free
23:28
um and one wrap of the four inch
23:30
performance for free so he’s made the
23:31
offer really sexy as opposed like
23:33
here’s the shopify store you can buy
23:34
some of our product it’s like let’s make
23:36
something exciting
23:37
they just watch this video they go
23:38
outside like it’s making an offer that’s
23:39
really exciting for them
23:41
so that’s kind of how we made the op we
23:42
structure the offer you can put this
23:43
down here put free on a bunch of times
23:45
if you use the word free i know most
23:47
people think they’re too intelligent to
23:48
be swayed by the word free but you are
23:50
not
23:50
as long as you’re human you still love
23:52
free stuff and so it’s like if you can
23:53
make your offer free where it’s like hey
23:54
buy this
23:55
because a lot of times people like
23:56
people will say hey we can give you 30
23:58
off if you buy now so 30 off is good but
24:01
instead
24:01
if you say buy one and you get the other
24:04
one for you know or buy two one for
24:05
three it’s still 30 off technically
24:07
but the offer sexier we just shifted how
24:09
we how we position the offer right
24:11
um because the the dollar amounts didn’t
24:13
change it just changed from
24:15
me being able to say get 30 percent
24:16
discount maybe i’ll say free um
24:19
two times in the headline which is
24:21
amazing and i could stay free here free
24:22
here and then like
24:23
yeah so i and i had free shipping
24:26
another thing that we tested a lot
24:27
adding this little thing above the um
24:28
the order form box talking about the
24:30
speed of delivery
24:31
had a huge increase in sales so it’s
24:33
very simple like get your fiber fixed
24:34
delivered in less than seven days
24:35
plus free shipping united states like
24:37
just this is how fast you’re getting it
24:38
here’s another offer
24:39
it’s free the shipping and that increase
24:42
conversions dramatically as well
24:44
um i wonder if i can actually pull up
24:45
this oh yeah
24:47
other things we’ve done this funnel that
24:48
were really cool from a cart funnel
24:50
standpoint
24:50
is they’re coming to buy one of these
24:52
things but wouldn’t it be better if
24:53
instead of buying one they bought like
24:54
more than one and so we gave them the
24:56
option they could buy one right here
24:58
this is the offer they came for but it’s
24:59
like or you can buy
25:00
six or nine or we have different
25:01
versions and they can choose and by
25:03
default we put in this uh the one where
25:05
they have
25:05
uh they’re getting three because that’s
25:06
the best offer and uh what was crazy
25:08
went from people coming to their site
25:10
and buying one
25:11
people coming to their site now they’re
25:12
buying three which is you know nine
25:14
things but they’re buying
25:15
the majority i think it’s like 60
25:16
percent of people end up buying three
25:18
um i bought that just as an aside i
25:20
bought that offer when i saw when we did
25:22
this
25:23
and then i saw all that stuff and i was
25:25
like dang that stuff’s cool
25:27
so i went and bought i said terry go buy
25:28
this okay which one just buy the best
25:30
deal one okay
25:32
if that’s how it works yeah it’s crazy i
25:34
think 60 bought this and then some
25:36
bought
25:36
we had people buying 30 and some you
25:38
know people bought it here but the
25:39
average went closer to like three versus
25:41
one so we tripled our
25:43
our cart value just by giving multiple
25:45
options
25:46
and down here we added a heat wrap which
25:47
is a similar product but it was one that
25:49
was in there
25:50
in their shopify store it’s like i’m
25:52
like what do you have that we can just
25:52
throw an order form bump and i look at
25:54
the shopify store i’m like oh heat wraps
25:55
that’s different
25:56
can we throw that in like sure so we
25:57
threw heat wraps for an extra buck or 10
25:59
bucks
26:00
and um but now someone’s coming for this
26:02
for the you know to buy three wraps
26:04
which would be 30 bucks
26:05
and potentially they could spend if they
26:07
say yes to everything like they could be
26:08
in 250 bucks at this point
26:10
which helps cover a lot of your ads and
26:12
stuff like that so
26:13
but i think the key the the key though
26:15
is that you’re only offering this
26:17
one that this one thing it’s like this
26:20
is the most
26:21
popular thing i’m making an insane offer
26:23
on this
26:24
i don’t have 12 different things here
26:26
for you to choose from
26:27
i have different quantities for you to
26:29
choose from but it’s the main
26:30
big seller that’s that’s key confused
26:33
mind always says no and this is what our
26:35
e-commerce friends always forget it’s
26:36
like
26:37
kind of an ecommerce store when you show
26:38
up there’s 8 000 skus you’re like i
26:40
don’t know what to do
26:41
and some people end up buying but most
26:42
people like get confused they get lost
26:44
and they leave
26:44
or this is very specific like yo do you
26:46
want this offer sweet it’s amazing do
26:48
you want more of it
26:49
yeah you got a lot more of it oh yeah
26:51
okay
26:52
yeah i mean like it’s just so it’s such
26:54
a simpler way to to sell something
26:55
it’s like imagine if you’re a
26:56
salesperson at a grocery store and you
26:58
walk in like hey what do you want and
26:59
they’re like
27:00
there’s a lot of stuff like okay well
27:02
like you can get anything like okay cool
27:04
i’ll go look for stuff you kind of
27:05
wander around and then you leave versus
27:06
like
27:07
all right what’s the hottest seller
27:08
today like okay today at the grocery
27:09
store best selling thing it’s
27:11
120 degrees outside is our huge ice
27:13
cream cone like you want an ice cream
27:14
cone feel like yes
27:15
because you know exactly what like
27:16
they’re most likely to buy so focus all
27:18
your efforts on
27:19
the big ice cream cone 120 degree
27:20
weather or the this version fiber fix or
27:24
this super mouthwash that’s the best
27:26
product in your product line
27:27
so yes yes all right so hope that helps
27:31
did that give you guys some ideas for
27:32
our ecommerce people so then the next
27:36
thing
27:36
go ahead oh someone said oh that was
27:38
insane the way russell just just
27:39
casually entered and i was here with my
27:40
jaw on the floor
27:42
very good someone said i never thought
27:43
like this before um
27:46
very very cool so hopefully that gives
27:48
you guys some some ideas uh yes it does
27:49
work for big econ brands
27:51
i wish i had the video for here but we
27:52
did it for camping world marcus moana’s
27:54
hired us to do a funnel for them
27:56
it’s going to camping world and same we
27:57
went to their here i’m going to talk to
27:58
camera on this one
27:59
this is actually fun so they’re like can
28:01
you do a funnel for for like a big box
28:03
store i was like
28:04
i think so and then i cool building for
28:06
camping world i was like oh
28:07
i’ve never been to camping world so we
28:09
literally went to camping world i was
28:10
walking around and there’s like a
28:11
million skus and they have like
28:13
campers and they’ve got a million things
28:15
in between and so i was i’m wandering
28:17
around for a while i was like i don’t
28:18
know what to do so finally i went to the
28:19
front desk uh the checkout
28:20
girl uh the girl the checkout stand i
28:23
was like hey
28:24
all the products in here where you sell
28:25
the most of and
28:27
she’s like our best seller is our
28:28
disposable toilet paper i was like
28:30
really
28:31
she said yeah we sell more of that than
28:32
anything else in this entire store i was
28:34
like huh
28:34
so when we built the the e-com the cart
28:37
funnel for them
28:37
the the offer was disposable toilet
28:40
paper and then i was like okay now we
28:41
got disposable toilet paper like what’s
28:42
the theme like what else if someone uses
28:44
disposable toilet paper
28:45
then the order form bump became like
28:46
these things that you put in your thing
28:48
when you flush it to make your toilet
28:50
smell good right and then there was
28:52
another thing it was like here’s the the
28:53
tubes you need to get the stuff
28:55
out of the rv into the other thing over
28:57
here and flush it out
28:59
and uh yeah i love i love watching you
29:01
explain
29:02
all this stuff and i also want to point
29:04
out that russell like
29:05
sold a gajillion dollars worth of
29:07
something he knew nothing about but he
29:09
knew
29:10
the right questions to ask about what’s
29:13
the best seller because it’s not
29:14
disposable toilet paper
29:16
all toilet paper is disposable if you
29:18
have been sold reusable toilet paper or
29:20
something russell
29:21
i need to get with you on this because
29:23
it’s not
29:24
but that what it is it’s biodegradable
29:26
it disappears in your toilet
29:28
rv tank is that yes it’s the it’s a
29:31
special toilet paper that breaks down
29:33
really really fast so that in your black
29:35
tank you don’t have build up and other
29:37
stuff in there and then there’s the
29:39
other thing
29:40
is the thing that you need to drop in
29:42
the tank as soon as you get your
29:44
rv pulled up so that it doesn’t smell
29:46
like what it should smell like it smells
29:48
like orange dreamsicles to just circle
29:50
back to your ice cream
29:51
120 degree thing and so then the other
29:54
thing is the tubes that you hook up to
29:57
the rv to hook up to the waste disposal
30:00
…
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