How to Create a CART FUNNEL for ECOMMERCE - Funnel Fridays

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

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YouTube Transcript: English (auto-generated)

00:00

in five four three

00:03

two one i think we’re live on youtube

00:05

what’s up everybody

00:06

welcome to funnel friday’s jim how are

00:08

you feeling this morning i am

00:09

fantabulous thank you for asking russell

00:11

but i’m getting better

00:13

well very very good i’m glad how are you

00:15

my voice is already going weird today

00:18

this is like the last funnel fridays

00:20

before we’ve got um summer vacations and

00:22

parties and plans so

00:23

this is i’m working hard and then i’m

00:25

and then then we’re done

00:26

this is the season finale of season

00:28

three this is this is the season finale

00:31

of season three

00:31

which technically is kind of like season

00:33

four because we did like uh

00:35

500 episodes before we started in season

00:36

so that’s true

00:38

so what was that that was like a

00:40

different anyway like 67 episodes we did

00:43

in

00:43

season one season’s back in the day yeah

00:46

season zero pilot was like four years

00:47

long

00:51

which is awesome but today we’re excited

00:53

to have you guys all here we are gonna

00:54

be building out some fun funnels

00:56

if you look back here today is uh cart

00:58

funnels oh that picture it turned out

01:00

really cool

01:01

so car funnels are uh funnels that you

01:03

build kind of like a shopping cart but a

01:05

shopping cart

01:06

you have a car and you’re putting things

01:07

into it this is like the backwards

01:09

version where

01:09

you’re putting things in and then uh

01:12

anyway

01:13

that wouldn’t make any sense if you

01:14

think we have a presentation that will

01:16

assist you in your explanation

01:17

maybe i’ll stop maybe okay so that’s

01:19

what’s happening today jim you excited

01:20

for carter

01:22

signed it don’t change the rules on me i

01:25

won’t have

01:26

coffee done for it okay with that said

01:28

maybe i should open my slides so i can

01:30

actually have a

01:31

training wheels where i’m going so let

01:32

me do that real quick

01:34

uh all right here we go so today we’re

01:36

current funnel secrets talking about how

01:38

to build a hungry list of econ buyers

01:40

and sell a ton of products without

01:41

listing them on amazon or any of the big

01:42

box online stores like etsy

01:44

and shopify and

01:48

i don’t know what the other ones are all

01:50

using the super slick car funnel

01:52

are the other ones are those amazon’s a

01:55

big box store did you say that on amazon

01:57

already

01:57

said without listing on amazon that was

01:58

in the actual headlines so i was

01:59

thinking about the sub stores yeah

02:01

amazon’s pretty big

02:02

my best like the biggest um company in

02:05

the world but there we go

02:06

hey i got gotta totally interrupt you i

02:08

i know this is

02:10

but like when click funnels gets to a

02:12

big enough size are you gonna launch

02:13

yourself into space

02:15

oh if i could i would that’s actually

02:17

would be really cool

02:18

i saw he did the auction where you could

02:20

like go with him in space the first time

02:22

he’s like i think they did one by 21

02:23

million or something

02:24

yeah 24 million bucks somebody paid to

02:27

be his pal

02:28

that would be like totally worth it i’m

02:30

not gonna lie if i could go to space

02:31

with jeff

02:32

bezos and if i had 24 mil just sitting

02:33

around i would have bid on that that

02:35

would

02:36

be so cool but in that little capsule

02:38

with him dude you could pitch him on a

02:40

jv and he would have to listen

02:42

yeah for like two days however long

02:45

you’re in in space for

02:46

that’d be pretty amazing so anyway we’ll

02:49

work on it we’ll do the first

02:50

click funnels final friday rocket to the

02:51

moon um so and you guys want and all

02:53

that let us know it’s going to be

02:54

amazing so

02:56

um all right and then at the end as you

02:58

guys know for playing fallout being here

02:59

we’re gonna be giving away seven or more

03:01

professional diet cart funnels when you

03:02

attend live

03:03

uh this is season three episode number

03:05

eight

03:06

um and today’s show is brought to you by

03:08

two amazing sponsors the first sponsor

03:10

is a little company called click funnels

03:12

you may have heard of it clickfunnels is

03:13

a software tool gives you everything you

03:14

need to market sell and deliver your

03:15

products online if you don’t have a

03:16

clickfunnels account yet go to

03:17

clickfunnels.com and go sign up

03:19

and jim you want to talk about our

03:20

second sponsor well funnel scripts is

03:22

the web’s number one push button

03:24

solution to create

03:25

amazing sales copy webinars emails

03:28

ad hooks subject lines complete webinars

03:32

everything you need to promote

03:35

your funnels and put cool words on a

03:38

page to make people buy

03:39

including card funnels very cool

03:42

well you’re going to see both those demo

03:44

today which will be a lot of fun at the

03:45

end of it we’re giving you nine cart

03:46

funnels

03:47

pre-designed pre-built you can plug in

03:49

your products your services into

03:50

and uh these ones look really really

03:51

cool so if you’re selling a physical

03:53

product

03:53

uh these work very good if you’re

03:54

selling info products these you can also

03:56

use a type of funnel

03:57

um but it’s one of my favorites of all

04:00

time if you’ve read the dotcom secrets

04:01

book

04:02

um then it is one of our unboxing

04:04

funnels it kind of fits uh right there

04:05

in the second tier of the value ladder

04:07

so if you’re selling something anywhere

04:08

from

04:08

you know a couple bucks up to like 100

04:10

bucks or something uh cart funnels uh is

04:12

like the sweet spot for

04:14

for products in that price point and uh

04:16

show you some case studies this is what

04:17

a typical cart funnel looks like

04:18

you’re selling something on the first

04:19

page there’s oriform bump and if they

04:21

have different upsells

04:22

to kind of go through it uh for example

04:24

this is jamie cross’s cart funnel this

04:26

is um

04:27

she’s been killing it with this this is

04:29

uh her selling her in fact i think i

04:30

have one here

04:31

uh yes check it out this is some of

04:33

jamie cross’s man soap for the men out

04:35

there

04:35

you should totally buy some this is what

04:36

it looks like can you see my screen

04:39

that’s how russell’s skin looks so baby

04:40

smooth so silky smooth

04:44

um all right so this is an example sorry

04:47

i’m trying to find a button again

04:48

so this one hurts to sit on her lotion

04:49

bar after you get a shower you put

04:50

lotion bar sells the lotion bar

04:52

for 34 bucks then from there

04:56

there is a an order form bump for more

04:58

and then there’s upsell for more of the

05:00

same thing and upsell for more of the

05:01

same thing so

05:02

there’s kind of the uh the process flow

05:04

for her cart funnel

05:05

um which got her two comma club uh this

05:08

is uh socksy this is a socks company

05:10

sock company that i love i actually

05:12

tried to buy it one time but they wanted

05:14

more than i was want to pay for it

05:15

otherwise i’d have a sock company right

05:16

now which have been super cool but

05:17

socksy

05:18

they sell socks uh upsell more socks and

05:20

then upsell

05:21

a packet of socks and then upsell even

05:23

more cool socks and if you want cool

05:25

socks socksy.com has got

05:26

that’s like they almost became a sponsor

05:28

for free just because i love their socks

05:30

but um the bacon socks are pretty cool

05:32

you gotta admit um anyway so that’s kind

05:34

of how a cart funnel traditionally works

05:35

i look at this as like you look at a

05:36

traditional e-commerce like amazon or

05:38

shopify or things like that you go there

05:40

and you start looking at stuff you want

05:41

you’re like oh add this to my car add

05:42

this to my cart you start adding all

05:43

these cool things your cart you want

05:44

and then you’re like i’m gonna go buy it

05:45

and you check out and you’re like whoa

05:46

it’s four thousand dollars for me to buy

05:48

all the stuff i

05:48

thought and people freak out and then

05:50

they leave so car funnel works the

05:51

opposite way where you make

05:52

a sexy irresistible offer up front right

05:54

it’s like ooh get these uh

05:55

get these puzzle socks for six bucks

05:57

like no brainer i need that so you get

05:59

that you put your credit card in

06:01

right the first transaction happens and

06:02

afterwards you’re like oh did i also

06:04

like this

06:04

yes would you like this yes you start so

06:06

all of the

06:07

the the offers that you want are after

06:10

they’ve already collected the credit

06:11

cards

06:11

you don’t have to have the the buyer’s

06:13

remorse at the end you’re like gosh i

06:14

buy this or not and

06:15

you bounce you’re saying yes a couple

06:17

times every single time you say yes like

06:18

every time you’re grabbing something off

06:19

the cart and put it in you get billed

06:20

right then and so then it’s not as

06:22

painful for buyers uh when they go

06:24

through it and they’re more likely to

06:24

buy more stuff

06:25

through a cart funnel than through an

06:26

actual shopping cart so that’s kind of

06:28

where the cart funnel concept

06:29

and name came from um all right you

06:32

wanna talk about what funnel strips

06:33

we’ll be using today inside of this

06:34

funnel

06:34

sure so the funnel scripts that we’re

06:36

going to be using today we’re actually

06:38

going to be using the product

06:39

demo script is one of the cool scripts

06:41

we’re going to be using of course we’ll

06:42

be using the order bump

06:43

script and then we’ll be doing some

06:47

some order bumps and excuse me some otos

06:49

and some other things depending on

06:51

time and building and all that good

06:53

stuff and we will be selling today in

06:55

case

06:56

you’re wondering we’re going to be

06:58

selling the most popular unicorn product

07:00

that we have available which is

07:02

unicorn magic detangler and shine

07:05

shampoo

07:06

i’m pumped about that all right well you

07:08

guys said you guys ready to build your

07:09

cart funnel out you guys are ready

07:12

so we’re gonna do we’re starting timer

07:13

we have 30 minutes to build this thing

07:14

out timers officially begin

07:16

so they end this i’m gonna give you guys

07:17

this secret page with the link and the

07:18

password these are a bunch of different

07:20

cart funnels have been pre-built out

07:22

um so is our um detangler more feminine

07:25

i should get the pink one or the more

07:26

masking like the blue manly one

07:30

are you saying that unicorns aren’t

07:32

manly

07:34

there’s fat there’s girl unicorns too i

07:36

assume right

07:38

yes there are

07:42

um yeah it doesn’t matter dude whichever

07:46

one

07:46

maybe you should use a uh unicorn

07:48

neutral oh that’s probably a better idea

07:51

in today’s

07:51

climate yeah i don’t know what that is

07:54

but

07:55

all right sounding good this one right

07:56

here all right

07:59

okay so click that button automatically

08:01

it’ll take the entire funnel it’s been

08:02

pre-built for you

08:02

you’ll grab it and suck it into your

08:03

clickfunnels account like that

08:06

it copies it over ten percent

08:10

it’s adding so the end of the video is

08:11

going to have chances as well in your

08:12

clickfunnels account get all the funnels

08:13

we’re giving you 20

08:14

oh here we go i’ll give you some music

08:22

okay hey and it’s in boom there you go

08:25

nice work and

08:26

make it a little bigger you guys to see

08:27

it so there you go so these are the

08:29

pages in this funnel there is

08:30

the order form of so what episode two

08:32

thank you page so we know this is what

08:33

we got to build

08:34

to get this funnel done launched in live

08:36

we click on edit which will pull me into

08:37

the editor

08:39

and if you guys notice what jim’s been

08:40

doing the last few uh funnel fridays

08:42

which is cool

08:42

this top block right here that has all

08:44

of the scripts that uh you can use just

08:45

direct links to them

08:46

so you can go find them really quick so

08:48

i like to use let’s go preview the page

08:50

i’ve got the links to all of them and i

08:51

can come back here inside click funnels

08:53

i can just click on the gear

08:54

and down here i can hide that section so

08:56

i click on hide and now it disappears

08:58

but i’ll link to uh to the funnel so

09:01

here we go this is the funnel i picked

09:02

which is pretty cool if i was selling

09:04

mouthwash i totally use that though that

09:05

looks really cool um

09:09

minty mint not just mint but minty mint

09:12

okay so there we go there’s the

09:13

beginning of this you wanna talk about

09:14

what we’re gonna start plugging in here

09:15

the copy and the

09:16

the different pieces yep so the biggest

09:18

thing that we want to do

09:19

is with a card funnel is the card funnel

09:22

is really based around a hook

09:24

and a great deal that’s ultimately

09:26

that’s what

09:27

what makes a card funnel work so

09:30

one of the things what’s that

09:32

irresistible offer

09:33

absolutely so one of the things you’re

09:35

going to get today is

09:36

the is the uh copywriting checklist

09:40

and so i’m sure sheer screen

09:43

and so right here

09:47

one of the formulas that will work

09:49

funnel just like gangbusters is

09:52

when you get blank today we’ll throw in

09:54

blank for free

09:55

i mean that’s it’s kind of like the

09:58

go-to headline of how to

09:59

pay off without paying there’s this is

10:02

this is your starting point and so

10:06

what we want to do also is you can use a

10:09

video

10:10

for for a cart funnel in fact some of

10:13

the cooler ones that we’ve ever seen

10:14

like fiber fix

10:16

um they their video was amazing they

10:19

rolled a

10:20

pinto or something off a cliff and it

10:22

was pretty cool

10:23

and um so using the product demo

10:26

script from uh funnel scripts is really

10:30

the one

10:30

that you want to use as far as creating

10:33

the sales copy to push it

10:35

and so one of the things that we have

10:38

make sure i push it along so i’ve

10:41

actually got the share script in here

10:43

i was thought about using this script

10:45

because the only time i this script is

10:46

in the network marketing secrets book

10:48

but i never talk about anywhere else

10:49

but it’s one of my favorites it’s billy

10:50

mays you guys know him the greatest

10:51

pitchman of all time

10:52

he’s totally modeling how he used his

10:54

pitches and stuff like that which is

10:55

really fun

10:56

and i remember when i talked to russell

10:58

about this

10:59

i was like dude this is amazing why is

11:02

it only in this

11:03

graphic novel that you have of this

11:06

thing so

11:07

this creates the the whole really cool

11:09

demo

11:10

for you and you can use it to demo

11:12

online stuff

11:13

stuff in the real world it’s just it’ll

11:15

work for anything to create a demo

11:17

and so what this does is um

11:20

it creates a script and then you can

11:23

download it as

11:24

text as docx you can download it as um

11:29

as powerpoint slides so you can even if

11:31

you don’t want to get on and do it live

11:33

so i don’t know if you want me to show

11:36

the video that i made real quick and

11:38

then you can just focus on building the

11:39

page

11:40

or whether you want to build a little

11:41

bit on the page what do you want to do

11:43

uh let’s show the video then i’ll plug

11:44

all that stuff in it’ll be fun okay

11:46

so this or keep in mind is for

11:50

magical detangler shampoo so

11:54

i’m gonna share and i and i want you

11:56

it’s two and a half minutes long and i

11:57

want you guys to see

11:58

how much sales goes into how much

12:01

selling goes in that two and a half

12:03

minutes and

12:03

i actually could have made it shorter so

12:06

we’ll watch some of it

12:07

and here we go

12:11

what if you could keep your mane and

12:13

tail enchanted and shiny

12:15

all day long without spending countless

12:17

hours or big bags of gold at the

12:19

groomers

12:20

well now you can introducing

12:24

unicorn magic detangler and shine

12:26

shampoo

12:27

the revolutionary new enchanted shampoo

12:29

for unicorns that makes it easy

12:31

and fast to get up and out the door on

12:34

your next quest

12:35

while looking 100 magnificent at all

12:39

times

12:40

so much faster and easier than having to

12:42

spend hours each week

12:45

stuck at the pixie salon let me

12:48

show you why unicorn magic detangler and

12:51

shine shampoo

12:52

is so amazing lathers up

12:55

super easy just like magic because it is

12:59

magic deep conditioner magically

13:02

penetrates below the surface and

13:04

restores moisture while strengthening

13:06

hair

13:06

resulting in a natural shine with a soft

13:09

texture

13:11

the concentrated pure conditioning

13:13

potion contains no water or alcohol

13:16

so it won’t dry out your hair no matter

13:19

how much you use a magical blow dryer

13:22

long lasting formula repels dirt dust

13:25

all day long

13:26

without leaving your coat oily with

13:29

unicorn magic detangler and shine

13:31

shampoo you don’t need to spend hours a

13:34

day

13:35

getting ready to go on your quests spend

13:38

bags of gold

13:39

every month over expensive salon

13:42

treatments

13:43

no more tears no more knots and

13:45

dreadlocks they fall out

13:46

tangle free right away no matter how

13:49

difficult

13:51

now the great news is unicorn magic

13:53

detangler and shine shampoo is just 29

13:56

bucks a bottle

13:57

that’s less than a simple tail trim at

14:00

one of those big box salon stores

14:02

and you’ll see results in less than five

14:06

minutes grab this now because

14:09

how you look directly affects how

14:12

magical you feel

14:14

the quest you get huh my videos froze

14:17

and how the whole kingdom perceives you

14:19

as

14:20

i was weird okay well i don’t know why

14:22

it froze up technology always freezes

14:24

when people are watching but you got the

14:25

gist of it

14:26

it was super good and i love how

14:28

committed you were with the blow dryer

14:30

everything

14:31

what do you mean i have no idea what

14:33

you’re talking about okay

14:35

i don’t know what you mean anyway it’s

14:38

so good

14:38

all right well here we go so here’s the

14:39

funnel i already plugged in the picture

14:42

so we got the video now i’m going to add

14:43

here here as well

14:45

um should i do the video let’s see

14:50

we can go different places i’m going to

14:51

throw it down here and move it up so

14:53

you can use click funnels before you

14:54

open it up and there’s all these

14:55

different cool pre-built elements you

14:57

click on it’s like i want a video here

14:58

so i can drag it up here

15:01

throw the video in it’s a youtube link

15:03

jim gave me so i paste that there

15:06

auto play i could shrink this bottle

15:08

down if i wanted to too

15:12

a little bigger 250 boom

15:17

let’s see you know i might actually do

15:21

if this will work i’m going to try to

15:22

drag it over there

15:26

oh dang that looks cool i almost like

15:27

that yeah

15:29

especially if i could grab like

15:30

someone’s someone’s um

15:33

testimonial throwing that spot i like

15:35

having blank spots like if i had a

15:36

testimony right there would be really

15:37

really cool but i kind of like that

15:38

video up top

15:40

okay let’s say that previously looks

15:41

like

15:43

well you could make the you could make

15:44

the graphic bigger again

15:46

oh that’s a good point let me see how we

15:48

make a huge

15:50

huge absolutely oh look at that that’s

15:53

actually really cool okay

15:55

all right so we’ve got the video and

15:58

we’ve got the uh

15:59

the bottle top blocks looking awesome i

16:01

love the arrow

16:02

i mean that that whole thing works dude

16:05

oh yeah

16:06

that’s really cool okay so um all right

16:10

videos in next up is the rest of the

16:12

copy on the page

16:14

we need a bump right do we have

16:17

headlines and stuff already

16:18

that’s the headline yeah no yeah i sent

16:21

you the headline

16:22

the headline that we used using that

16:23

formula i gave you i’m sorry um

16:25

so it’s when you when you get three

16:27

bottles of unicorn magic detangler and

16:29

shine shampoo today we’ll throw in three

16:31

bottles of uni-magic

16:32

moisturizer spray for free

16:36

for free oh free

16:40

gratis wallet friendly all the different

16:43

things that you can say that the

16:45

facebook

16:47

people like instead of

16:51

why is it doing that weird jumpy thing

16:53

sorry clickfunnels acting up today on me

16:56

just because you’re live free seriously

17:01

she was already three bottles of mineral

17:03

spray for free

17:05

for free

17:12

there we go and then i’m gonna kill this

17:14

one

17:16

kill it it’s dead line

17:19

up a little bit

17:24

there we go boom okay

17:28

the top block is ready any other add on

17:31

here

17:33

i like doing little quotation marks on

17:35

headlines

17:36

people always said that they had some

17:37

big increase in conversion do you know

17:39

if that’s true or not or that just a

17:41

old marketer’s tale

17:44

from quotation marks around headlines it

17:47

you gotta you gotta test it i mean i i

17:50

normally put them in

17:53

um but it’s kind of like somebody said

17:56

one time red headlines kill conversions

17:58

i’m like uh

18:00

no they don’t you obviously didn’t test

18:02

that

18:03

based on what yeah exactly so that’s

18:06

right here so the next thing we’re

18:06

looking at is order form bumps so if

18:08

someone comes here they’re like yes i

18:09

want the detangler shy and get three

18:10

bottles for free

18:12

when i sign up um so the next thing is

18:14

the order form bump so those are not

18:16

order form bump works if you click in

18:17

here

18:18

it takes step two this is the order form

18:20

bump is basically after they put in

18:21

their credit card but before the submit

18:22

button

18:23

there’s a little block right here where

18:24

uh they can

18:26

add something to their cart and this is

18:27

literally typically this little block

18:29

right here pays for advertising costs

18:30

this is like the greatest

18:32

the greatest thing on the internet is

18:34

order form bumps so what are we gonna do

18:36

for our order form bump on this guy

18:37

so now this one we are doing the magical

18:40

curry comb and i sent you the copy for

18:43

that we’ll just we’ll just have you

18:44

put it in there um

18:48

always takes me a second to remember how

18:49

to find the spot let’s see hi step one

18:52

show step two okay there we are so yes

18:54

i’ll take it i got to find that copy

18:56

here yes i’ll take it i’m replacing that

18:57

with

18:58

yes i want the magical curie comb

19:01

specifically it’s on unicorn hair

19:04

one time offer

19:07

keep the one time offer there

19:11

boom okay it is in there

19:14

if you know css which i don’t you can

19:16

you can um do some cool things you can

19:18

make the

19:19

you can make it pop up and look

19:20

different you can make the anyway you

19:22

can add like a picture in there but

19:23

for people like me who don’t do css this

19:25

is good enough for sure

19:27

um but if you had a picture in there

19:29

it’s really cool too okay oriform bump

19:31

is in anything else on this page

19:34

all right you know once you i mean the

19:36

biggest thing in my

19:38

mind that you want to have on a page

19:39

like this is testimonials or results or

19:42

stuff like that that people are just

19:43

like man i gotta have this

19:46

this is so cool

19:50

so yeah film testimonials here i want to

19:53

buy even more stuff about that okay

19:57

all right so page one then is pretty

19:59

much done you see like card funnels the

20:01

first page again that jim said it’s not

20:02

hard it’s like good good hook good offer

20:06

visual things you know tell them what it

20:08

is and it’s

20:09

it’s pretty simple so yeah um there you

20:12

go

20:13

and that i mean i it from my experience

20:16

and from everything i’ve seen the

20:17

simpler you make it

20:19

the better you’re gonna do like the more

20:21

stuff you start adding the

20:23

the more you’re almost talking people

20:25

out of it yeah

20:27

because i remember when we’ve talked

20:28

about this before the thing that you’re

20:30

supposed to choose is the thing that’s

20:32

like your most popular best seller

20:34

like that the fiber fix thing talk talk

20:36

for just a quick second about that

20:38

yeah just because you you went in and

20:40

like fixed that whole thing for them

20:42

right

20:42

yeah what if i can um see and pull the

20:44

old site they sold the company and the

20:46

people who bought it to something weird

20:47

to it but

20:48

what yeah they cashed out though so our

20:51

fun will help them cash out which is

20:52

really cool

20:53

but they sold like a big box store who

20:54

doesn’t know what a funnel was and

20:55

didn’t want to figure it out so

20:56

you know you know how how smart big big

20:59

corporate companies are

21:01

so i think this is let’s see if this is

21:02

the version we did for him

21:04

so the story behind this was just kind

21:05

of cool oh this is when they tried to

21:08

to beat my controllers hold on let me

21:10

give you i want to find mine mine was

21:12

way better

21:14

so if russell brunson builds you a

21:15

funnel don’t try to like i’m just saying

21:17

just saying just

21:18

let it roll but um so kind of what

21:21

happened is

21:22

they launched the fire harmon brothers

21:23

launched a viral video with these guys

21:25

i went viral and then but the the paid

21:28

it drove to a shopify site so shopify

21:30

site

21:30

had you know the products in the product

21:32

line there and that was kind of it and

21:34

um

21:34

it wasn’t converting oh here it is this

21:36

is the shopify store that did not

21:37

convert

21:38

and so they messaged us and we’re like

21:39

hey uh we heard about funnel thing i

21:41

think it’ll work for us

21:42

mike uh only if you want to sell more

21:43

stuff and so uh we built a funnel out

21:46

for them

21:47

and the biggest they had is they the

21:49

shopify store’s like do you want

21:51

you know a fiber fix two three and then

21:53

all the other products are just this

21:54

huge product line full of stuff

21:56

you can see sorry way back machine

21:59

sometimes gives you good there

22:00

this is the one i think that i built

22:04

and so uh so i basically took i said

22:05

look you’re selling this stuff but you

22:06

make a better offer like the offer you

22:08

guys have right now is not sexy and so

22:09

like well how do we make this offer

22:11

better it is what it is

22:13

dang it they’re still showing the

22:16

anyway this one’s a little better but uh

22:18

it says so we’ve changed it from like

22:19

just by whatever it’s like okay by three

22:20

wraps of the one

22:21

inch right here and we’ll throw in two

22:23

of the two inch two of these and one of

22:24

these for free

22:25

so instead of like just buying one of

22:27

them we said let’s make an offer just

22:28

bundle this thing together

22:29

make it worse it’s actually really sexy

22:30

irresistible offer

22:32

um yeah we just have a long form thing

22:34

we cut mostly out and just made it very

22:35

simple with had video

22:36

the order form but the offer was

22:40

and i hate that they let me talk one

22:42

more time

22:44

so if you guys know the wayback machine

22:45

archive.org is wayback machine

22:47

this is like one of my favorite sites of

22:50

all time you see what websites

22:51

look like back in the day back like

22:53

snapshots throughout time

22:55

it’s a lot of times like going through

22:56

and seeing like what would it look like

22:57

in 2017 18 what changes they make what

22:59

tweaks they make like how they

23:01

how they progress this you know how they

23:03

how they change the conversions and

23:04

stuff

23:04

and um it’s really cool spot to like

23:06

learn things and find old

23:08

old sites i like the i like how you’re

23:11

clicking the link that says impatient

23:13

there it is that’s the one that’s the

23:15

one that’s the one yeah yeah

23:17

so again see how simple it was basically

23:18

puts urgency in scarcity which is

23:20

basically like

23:21

uh these could sell fast so buy it some

23:23

now and the headline is very simple like

23:25

when you get three wraps the one it’s

23:26

five or fixed today we’ll throw two

23:27

wraps are two inch for free

23:28

um and one wrap of the four inch

23:30

performance for free so he’s made the

23:31

offer really sexy as opposed like

23:33

here’s the shopify store you can buy

23:34

some of our product it’s like let’s make

23:36

something exciting

23:37

they just watch this video they go

23:38

outside like it’s making an offer that’s

23:39

really exciting for them

23:41

so that’s kind of how we made the op we

23:42

structure the offer you can put this

23:43

down here put free on a bunch of times

23:45

if you use the word free i know most

23:47

people think they’re too intelligent to

23:48

be swayed by the word free but you are

23:50

not

23:50

as long as you’re human you still love

23:52

free stuff and so it’s like if you can

23:53

make your offer free where it’s like hey

23:54

buy this

23:55

because a lot of times people like

23:56

people will say hey we can give you 30

23:58

off if you buy now so 30 off is good but

24:01

instead

24:01

if you say buy one and you get the other

24:04

one for you know or buy two one for

24:05

three it’s still 30 off technically

24:07

but the offer sexier we just shifted how

24:09

we how we position the offer right

24:11

um because the the dollar amounts didn’t

24:13

change it just changed from

24:15

me being able to say get 30 percent

24:16

discount maybe i’ll say free um

24:19

two times in the headline which is

24:21

amazing and i could stay free here free

24:22

here and then like

24:23

yeah so i and i had free shipping

24:26

another thing that we tested a lot

24:27

adding this little thing above the um

24:28

the order form box talking about the

24:30

speed of delivery

24:31

had a huge increase in sales so it’s

24:33

very simple like get your fiber fixed

24:34

delivered in less than seven days

24:35

plus free shipping united states like

24:37

just this is how fast you’re getting it

24:38

here’s another offer

24:39

it’s free the shipping and that increase

24:42

conversions dramatically as well

24:44

um i wonder if i can actually pull up

24:45

this oh yeah

24:47

other things we’ve done this funnel that

24:48

were really cool from a cart funnel

24:50

standpoint

24:50

is they’re coming to buy one of these

24:52

things but wouldn’t it be better if

24:53

instead of buying one they bought like

24:54

more than one and so we gave them the

24:56

option they could buy one right here

24:58

this is the offer they came for but it’s

24:59

like or you can buy

25:00

six or nine or we have different

25:01

versions and they can choose and by

25:03

default we put in this uh the one where

25:05

they have

25:05

uh they’re getting three because that’s

25:06

the best offer and uh what was crazy

25:08

went from people coming to their site

25:10

and buying one

25:11

people coming to their site now they’re

25:12

buying three which is you know nine

25:14

things but they’re buying

25:15

the majority i think it’s like 60

25:16

percent of people end up buying three

25:18

um i bought that just as an aside i

25:20

bought that offer when i saw when we did

25:22

this

25:23

and then i saw all that stuff and i was

25:25

like dang that stuff’s cool

25:27

so i went and bought i said terry go buy

25:28

this okay which one just buy the best

25:30

deal one okay

25:32

if that’s how it works yeah it’s crazy i

25:34

think 60 bought this and then some

25:36

bought

25:36

we had people buying 30 and some you

25:38

know people bought it here but the

25:39

average went closer to like three versus

25:41

one so we tripled our

25:43

our cart value just by giving multiple

25:45

options

25:46

and down here we added a heat wrap which

25:47

is a similar product but it was one that

25:49

was in there

25:50

in their shopify store it’s like i’m

25:52

like what do you have that we can just

25:52

throw an order form bump and i look at

25:54

the shopify store i’m like oh heat wraps

25:55

that’s different

25:56

can we throw that in like sure so we

25:57

threw heat wraps for an extra buck or 10

25:59

bucks

26:00

and um but now someone’s coming for this

26:02

for the you know to buy three wraps

26:04

which would be 30 bucks

26:05

and potentially they could spend if they

26:07

say yes to everything like they could be

26:08

in 250 bucks at this point

26:10

which helps cover a lot of your ads and

26:12

stuff like that so

26:13

but i think the key the the key though

26:15

is that you’re only offering this

26:17

one that this one thing it’s like this

26:20

is the most

26:21

popular thing i’m making an insane offer

26:23

on this

26:24

i don’t have 12 different things here

26:26

for you to choose from

26:27

i have different quantities for you to

26:29

choose from but it’s the main

26:30

big seller that’s that’s key confused

26:33

mind always says no and this is what our

26:35

e-commerce friends always forget it’s

26:36

like

26:37

kind of an ecommerce store when you show

26:38

up there’s 8 000 skus you’re like i

26:40

don’t know what to do

26:41

and some people end up buying but most

26:42

people like get confused they get lost

26:44

and they leave

26:44

or this is very specific like yo do you

26:46

want this offer sweet it’s amazing do

26:48

you want more of it

26:49

yeah you got a lot more of it oh yeah

26:51

okay

26:52

yeah i mean like it’s just so it’s such

26:54

a simpler way to to sell something

26:55

it’s like imagine if you’re a

26:56

salesperson at a grocery store and you

26:58

walk in like hey what do you want and

26:59

they’re like

27:00

there’s a lot of stuff like okay well

27:02

like you can get anything like okay cool

27:04

i’ll go look for stuff you kind of

27:05

wander around and then you leave versus

27:06

like

27:07

all right what’s the hottest seller

27:08

today like okay today at the grocery

27:09

store best selling thing it’s

27:11

120 degrees outside is our huge ice

27:13

cream cone like you want an ice cream

27:14

cone feel like yes

27:15

because you know exactly what like

27:16

they’re most likely to buy so focus all

27:18

your efforts on

27:19

the big ice cream cone 120 degree

27:20

weather or the this version fiber fix or

27:24

this super mouthwash that’s the best

27:26

product in your product line

27:27

so yes yes all right so hope that helps

27:31

did that give you guys some ideas for

27:32

our ecommerce people so then the next

27:36

thing

27:36

go ahead oh someone said oh that was

27:38

insane the way russell just just

27:39

casually entered and i was here with my

27:40

jaw on the floor

27:42

very good someone said i never thought

27:43

like this before um

27:46

very very cool so hopefully that gives

27:48

you guys some some ideas uh yes it does

27:49

work for big econ brands

27:51

i wish i had the video for here but we

27:52

did it for camping world marcus moana’s

27:54

hired us to do a funnel for them

27:56

it’s going to camping world and same we

27:57

went to their here i’m going to talk to

27:58

camera on this one

27:59

this is actually fun so they’re like can

28:01

you do a funnel for for like a big box

28:03

store i was like

28:04

i think so and then i cool building for

28:06

camping world i was like oh

28:07

i’ve never been to camping world so we

28:09

literally went to camping world i was

28:10

walking around and there’s like a

28:11

million skus and they have like

28:13

campers and they’ve got a million things

28:15

in between and so i was i’m wandering

28:17

around for a while i was like i don’t

28:18

know what to do so finally i went to the

28:19

front desk uh the checkout

28:20

girl uh the girl the checkout stand i

28:23

was like hey

28:24

all the products in here where you sell

28:25

the most of and

28:27

she’s like our best seller is our

28:28

disposable toilet paper i was like

28:30

really

28:31

she said yeah we sell more of that than

28:32

anything else in this entire store i was

28:34

like huh

28:34

so when we built the the e-com the cart

28:37

funnel for them

28:37

the the offer was disposable toilet

28:40

paper and then i was like okay now we

28:41

got disposable toilet paper like what’s

28:42

the theme like what else if someone uses

28:44

disposable toilet paper

28:45

then the order form bump became like

28:46

these things that you put in your thing

28:48

when you flush it to make your toilet

28:50

smell good right and then there was

28:52

another thing it was like here’s the the

28:53

tubes you need to get the stuff

28:55

out of the rv into the other thing over

28:57

here and flush it out

28:59

and uh yeah i love i love watching you

29:01

explain

29:02

all this stuff and i also want to point

29:04

out that russell like

29:05

sold a gajillion dollars worth of

29:07

something he knew nothing about but he

29:09

knew

29:10

the right questions to ask about what’s

29:13

the best seller because it’s not

29:14

disposable toilet paper

29:16

all toilet paper is disposable if you

29:18

have been sold reusable toilet paper or

29:20

something russell

29:21

i need to get with you on this because

29:23

it’s not

29:24

but that what it is it’s biodegradable

29:26

it disappears in your toilet

29:28

rv tank is that yes it’s the it’s a

29:31

special toilet paper that breaks down

29:33

really really fast so that in your black

29:35

tank you don’t have build up and other

29:37

stuff in there and then there’s the

29:39

other thing

29:40

is the thing that you need to drop in

29:42

the tank as soon as you get your

29:44

rv pulled up so that it doesn’t smell

29:46

like what it should smell like it smells

29:48

like orange dreamsicles to just circle

29:50

back to your ice cream

29:51

120 degree thing and so then the other

29:54

thing is the tubes that you hook up to

29:57

the rv to hook up to the waste disposal

30:00

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