How to Create a Lead Funnel - 5 Day Lead Challenge - Day 3

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YouTube Transcript: English (auto-generated)

00:02

good morning and welcome to day number

00:05

three let’s

00:05

light up the chat and say what we’re

00:07

most excited about for today

00:09

and also let’s get on our feet and

00:11

welcome to the stage

00:13

mr russell brunson

00:20

[Music]

00:21

what’s up everybody good morning good

00:23

morning from all around the world so

00:26

excited to see all your faces today how

00:28

are you guys all doing

00:29

welcome to day number three of the five

00:31

day lead challenge

00:32

um have you guys been enjoying this

00:34

process so far um

00:36

i’m actually really curious this is the

00:37

first time we’ve ever done training like

00:39

this where

00:40

we go live every single day i whiteboard

00:42

out of strategy we give you the tactics

00:43

we give you the one pager go do the

00:45

homework assignment

00:46

um i’m curious like i’d love to know the

00:48

comments i’ll read these afterwards but

00:49

let me know in the comments if you guys

00:50

are enjoying this process

00:51

um i think it’s a fun cool new way to uh

00:54

to train so if you do like it

00:55

let me know if you’re getting a lot of

00:57

value outs i’d love to be able to see it

00:58

so let me know in the comments down

00:59

below

01:00

um one really cool thing that i’m

01:02

excited about um i’m gonna kind of

01:04

let you guys know when they’ll jump into

01:05

the training um as we’ve been planning

01:07

this i was having so much fun with it

01:09

um a lot of you guys know we do a

01:10

training called one funnel away how many

01:12

guys have ever

01:12

heard of the one funnel away challenge

01:13

or been part of the one funnel away

01:15

challenge

01:16

okay so we launched the one funnel away

01:17

challenge um

01:19

about two years ago now and in the last

01:21

two years over 70 000 people have gone

01:23

through it which is crazy so thank you

01:25

hope you had a chance to go through and

01:26

you enjoyed it

01:27

um but you know it’s been two years and

01:29

uh i love teaching i get excited and

01:31

like

01:31

i don’t know about you every time i i

01:32

talk about something i get off stage i’m

01:34

like oh i want to do it again

01:35

i can change this i can i can tweak this

01:36

i can make it better and i really decide

01:38

after ofa is like i want to do it again

01:40

um and i’m really enjoying this process

01:42

and so i talked to my team i was like

01:43

what if we did ofa

01:45

again but this time do it live and uh do

01:47

it live over 30 days where we do the

01:49

same process so i come up here i talk to

01:51

you guys for 30 minutes or so

01:52

give you one page and give you a

01:53

homework assignment and go we do that

01:54

every single day over 30 days

01:56

and the end of it um we do the next tier

01:58

right this whole five day lead challenge

01:59

is all about getting your first lead

02:00

funnel getting leads coming in the one

02:02

funnel away challenge about creating

02:03

your very first sales funnel we’re

02:04

actually selling products and making

02:05

money

02:06

so my question is if we were to do that

02:08

if we were to go and do uh one funnel

02:09

away live

02:10

uh starting monday how many of you guys

02:12

would be interested in being part of

02:13

that

02:14

if so let us know in the comments down

02:16

below because um i’m pretty sure that’s

02:17

what we’re planning on doing because i

02:19

am really enjoying this process i don’t

02:20

want it to stop i want to do this every

02:21

day

02:22

for the next 30 days so uh anyway we’ll

02:24

talk more about that um towards the end

02:26

of this week but if you guys are

02:26

interested

02:27

uh to extending this experience and

02:29

going from here’s me generating leads

02:30

snake now how do we start selling

02:32

products and building out full out sales

02:33

funnels

02:34

that’s what the new one funnel away

02:35

challenge is going to be it’s going to

02:36

be simplified from the old one

02:38

um every single day we’ll have a

02:39

one-pager homework assignment it’ll be

02:41

really fun and it’ll be exciting so

02:42

that’s happening later on this week so i

02:44

want to let you guys know about or

02:45

starting next week

02:46

uh monday uh we’ll start the new one

02:47

funnel away challenge so um anyway

02:49

that’s kind of what’s happening all

02:50

right

02:51

with that said um uh i’m gonna jump into

02:54

today

02:55

we got so many fun things how many by

02:56

the way uh how many guys went and uh

02:58

did the assignment yesterday and

02:59

actually got your one pager account set

03:01

up and created your very first one page

03:02

your very first lead magnet

03:04

okay um we’ve been watching the comments

03:06

and the things there’s been a little bit

03:07

of chaos on our side

03:08

um obviously one page is a brand new

03:10

product here’s the first people ever to

03:11

use it

03:12

and i’ve already seen so many people

03:13

creating one page there’s people uh

03:14

finding a couple bugs which has been

03:16

nice let us know we’re trying to get all

03:17

those things fixed up

03:18

um there’s a lot of cool new features

03:19

and things coming out with it but uh as

03:21

of right now it’s pretty cool right

03:22

um i like all the one pagers that i’ve

03:25

been giving you guys i built those

03:26

myself like that was me i’m not

03:27

technical i was able to build those

03:29

took me a little while and um i had so

03:30

much fun with it and so um

03:32

like i said um literally today i’m gonna

03:34

start working on the one funnel away one

03:35

pager because i got um all the one pages

03:37

for this week done

03:38

uh uh yesterday actually so um anyway

03:41

uh hopefully you enjoyed one pager um if

03:42

not if you haven’t your homework time

03:44

yet make sure you go back

03:45

to day number two which was yesterday

03:47

watch the training

03:48

get the one page and then go and create

03:49

your one page that’s how you’re taking

03:51

your framework we talked about and turn

03:52

it into something tangible that you can

03:54

trade somebody

03:54

in exchange for the email address okay

03:56

and one page is the coolest way i’ve

03:57

ever found to do that

03:58

so that’s exciting um uh

04:01

um okay so before i dive into today

04:05

um this is me like one of my favorite

04:08

things about

04:08

uh my role in this whole game is i get

04:11

to do cool marketing stuff and then i

04:12

get to tell you guys what i’m doing

04:14

behind i feel like i’m the wizard of oz

04:15

and it’s like i do something amazing i’m

04:16

like hey come down the curtain let me

04:17

show you what we just did

04:18

okay so yesterday we talked a lot about

04:20

frameworks now i wanna again i’m gonna

04:21

open the curtain and show

04:22

you show you guys kind of what’s

04:23

happening right when we planned out the

04:25

five-day lead challenge

04:26

what did i do i said okay what’s the end

04:28

result the end result we’re trying to

04:30

get somebody right

04:31

is to create a funnel with leads coming

04:32

in it’s okay to do that if i was to

04:34

break it

04:34

down over five days of all the

04:36

frameworks that i have that i’ve taught

04:37

that i know that i understand

04:38

what are the frameworks that people need

04:40

to have success and be able to do that

04:42

right and so day number one i wanna i

04:44

shared with you guys the overarching

04:45

framework right here’s the big framework

04:47

of how to be how to generate leads

04:49

online okay that was day number one was

04:51

kind of a big

04:51

broad overview of like this is how it

04:53

works right and walk through all the

04:54

pieces like you have to have a lead

04:55

magnet then you gotta have a squeeze

04:56

page

04:57

then you gotta have an email sequence

04:58

and you have to drive traffic and so day

04:59

one was me sharing the framework of the

05:01

entire week right

05:02

and then yesterday if you guys noticed

05:05

um when i taught all i did is i had

05:06

three frameworks i taught you guys did

05:07

you catch this

05:09

okay i had three frameworks okay have

05:11

you guys remember this very first

05:12

framework

05:12

uh that i showed you guys uh was my

05:15

framework

05:16

actually i’ll go back here and show you

05:17

guys let me flip my whiteboard back over

05:21

okay the first framework i talked about

05:23

with you guys was this one right here

05:24

right i’m talking about who is your

05:26

dream customer what’s the result you’re

05:28

trying to get for them

05:29

and then what are the steps to that

05:31

journey right okay so that was the

05:32

framework i taught you guys now when i

05:34

taught you guys

05:35

did you notice how i taught this i

05:36

didn’t just say okay here’s the how the

05:38

framework works right

05:39

the way i taught it is first off what i

05:40

did is i told you the story about how i

05:42

learned i earned it right

05:43

then i walked you through the

05:44

overarching strategy here’s the concept

05:46

of how it works

05:47

okay and then your homework assignment

05:48

the one pager gave you the tactics

05:50

right and i shared a ton of case studies

05:52

um throughout thinking of like how this

05:54

worked for me and for other people right

05:55

that was the first framework i shared

05:58

okay second framework i shared

06:00

boom was called the ultimate result

06:02

right what is the ultimate result right

06:04

then what are the core results and from

06:05

there what are the splint results and

06:07

from there we’re gonna grab it and

06:08

create your one pager

06:09

okay that was the second the second

06:11

framework i taught was the ultimate

06:12

result

06:13

right and then the third framework i

06:15

taught was what

06:16

oh my framework for how to teach

06:17

frameworks okay like that literally was

06:19

it so there’s behind the curtains

06:21

yesterday i was like hey what are the

06:22

free what are the frameworks i need to

06:24

teach them today from my bag of

06:25

frameworks my bag of tricks the things

06:26

that i have that can help give them the

06:28

tools they need to be successful with

06:30

day number two okay so day number three

06:32

saying i was planning out

06:33

okay day number three we’re talking

06:34

about actually creating your lead funnel

06:36

right

06:36

you’ve got a lead magnet now you need a

06:38

funnel this is the the mechanism this is

06:39

the tool

06:40

it’s gonna give somebody to give you

06:41

their email address in exchange

06:43

for um for your lead magnet right so

06:45

it’s like what are the frameworks that

06:47

they need today

06:48

for this to understand for them to make

06:49

sense and then i’m gonna go and give

06:51

them

06:51

um give them the tool right and so

06:54

there’s two frameworks i’m gonna be

06:55

teaching today

06:56

okay so hopefully you guys are seeing

06:57

this like i’m practicing i’m preaching

06:59

uh i’m not just um you know just pulling

07:02

this thing on my head like this is

07:03

i’m showing you guys exactly what i’m

07:04

doing and hopefully this is giving you a

07:06

model okay i always tell people i feel

07:07

like my

07:08

main role here at click funnels is to be

07:10

like someone who’s doing things so you

07:12

guys can look at it and you can model in

07:13

your business

07:14

right like i don’t need to keep keep

07:16

doing live trainings i don’t need to

07:17

keep like i’m fine like financially i’m

07:19

good like i could take a break i could

07:20

take a year or two or six years off and

07:21

be completely fine

07:22

okay i keep doing this because i love it

07:24

number one i love this game it’s so much

07:26

fun number two i’m trying to

07:27

show you guys models you can like oh i

07:28

can see i can model that in my business

07:30

oh i can do what russell did over here

07:31

i could do a five-day challenge what

07:33

would be my framework what would i teach

07:34

people right

07:35

i could create my own lead magnet what

07:36

would i create russell showed me three

07:37

of his like what could i do for a lead

07:39

magnet right i’m trying to show you guys

07:40

stuff

07:40

so you can look at it you can think

07:42

through it and figure out how to model

07:43

that for your specific business as well

07:45

okay that’s why i keep playing the game

07:46

so i keep sharing i hope you guys don’t

07:47

mind i’m going to keep on talking until

07:49

i can’t talk anymore because

07:50

i love this stuff i love seeing the

07:52

ah-has that you guys have

07:53

okay i remember when i first got into

07:55

this game at 18

07:57

18 19 years ago now and i was a i was a

08:00

young kid i was wrestling at boise state

08:01

university

08:02

um and i was learning about the stuff

08:03

this is before webinars i remember back

08:05

then

08:05

people did tell us seminars and so i

08:07

would get the tele seminar recording i

08:08

had this little tape recorder that

08:10

i got a radio shack and i would go hook

08:12

up to my phone system i click record and

08:13

tape

08:14

these tele seminars onto cassette tapes

08:16

right and then

08:17

because i was most time when i was in

08:19

school or different places i couldn’t

08:20

like listen to them live and i wanted to

08:21

hear them over and over again so i tape

08:22

them all these cassette tapes and then

08:23

i’d go on wrestling trips and we’d be in

08:25

these uh these vans we have like eight

08:27

ten

08:27

twelve hour drives in these vans i get

08:29

these cassette tapes out

08:30

of these tele seminars i’ve recorded of

08:32

people teaching some of these concepts

08:33

when i first learned them

08:34

i remember list sitting in the tape list

08:36

in the car with my headphones on and

08:37

everyone else in the car sleeping or

08:38

listening to music i’m listening to

08:40

these guys talk about

08:41

these marketing principles and i

08:43

remember just feeling like so alive and

08:44

so excited i’m just like this is the

08:46

most exciting thing in the world

08:47

okay and for me like i’ve had a chance

08:49

to discover these things i remember how

08:50

excited i was i first learned and i

08:51

first applied them actually worked i was

08:53

freaking out

08:54

and so for me the closest thing i can

08:55

get to that same excitement is coming to

08:57

you and sharing with mike when i see

08:58

your guys eyes lights up light up or you

09:00

get that aha moment or whatever those

09:01

things are like

09:02

ah for me it’s like me i have a chance

09:04

to relive it again through you guys and

09:05

so

09:05

that’s why i love doing this that’s why

09:06

i love sharing these things and

09:07

hopefully you guys feel that coming

09:09

through for me

09:10

okay do you notice by the way when i

09:12

told you guys the story uh or my

09:14

the framework how to use frameworks how

09:16

i started it by the way yesterday

09:18

right i told you my story about how i

09:19

learned i under when i was on stage i

09:20

was casting my pearls before swine

09:22

notice i told that story before i gave

09:24

you this framework okay

09:26

the process the pattern is repeated over

09:28

and over and over again okay

09:30

all right so that said now we’re going

09:32

to jump into today

09:34

um once again the goal today is for us

09:36

to build out

09:37

our very first funnel okay so i’m gonna

09:38

talk about two core frameworks you have

09:40

to understand

09:41

and then let you guys go probably done a

09:42

little earlier today uh we’re gonna give

09:43

you one pager which is gonna give you

09:44

assignment it’s gonna walk through

09:46

tactics and you’ll actually have a

09:47

chance to build your funnel today now i

09:48

pre-built six funnels for you guys this

09:50

weekend

09:50

you can pick any of the six or download

09:52

all of them you’re gonna have them and

09:53

it’s giving you the framework

09:54

i’m gonna be giving you a new software

09:55

tool that jim edwards built for you guys

09:57

we’re literally filling some links you

09:58

click a button it writes all the copy

10:00

for every single page here inside your

10:02

lead funnel which is insanely cool and

10:04

a bunch of other really cool things um

10:05

so that’s what’s happening and then

10:06

tomorrow

10:07

we’ve got a special guest coming in

10:08

that’s going to be uh i’m excited to

10:10

introduce her season becoming we’re

10:11

talking about

10:12

the emails you send out okay and so uh

10:14

that’ll be happening tomorrow then on

10:15

friday

10:16

uh with another special guest who’s

10:17

actually flying here from texas she sent

10:19

me a picture

10:19

of her at the airport and she’s going to

10:21

teach you guys how to launch these

10:22

funnels and start getting traffic coming

10:24

in

10:24

for free so it’s going to be um the rest

10:26

of the weeks are really fun and exciting

10:28

okay all right but right now we’re going

10:29

to dive into into um

10:32

into building out your lead funnel now

10:33

um i’m curious how many guys here who

10:35

are watching have had a chance to read

10:37

um any of my books specifically the

10:39

dotcom secrets book

10:40

so dot com secrets book is the first

10:42

book i wrote uh this the hardbound

10:44

version new updated hardbound version if

10:45

you have the softbound it’s good this

10:47

one’s way better i rewrote this from the

10:49

ground up i added

10:50

um i know i added like 40 or 50 000 new

10:53

words this

10:54

new frameworks new things it’s awesome

10:55

but in this book this is a book that

10:57

teaches the core

10:58

fundamentals of funnel building if you

11:00

don’t have a copy yet you can get a free

11:01

copy at dotcomsecrets.com

11:03

but this is a lot of stuff i’m teaching

11:04

you guys today comes from this book so

11:05

if you want to go deeper into that

11:07

make sure you get a copy of the dotcom

11:08

secrets book okay

11:10

okay so one of the principles i talked

11:12

com about.comseeker’s book is this

11:13

concept

11:14

uh that i call the value ladder okay and

11:16

somebody hasn’t heard me talk about this

11:17

before but this is

11:18

for you to be successful with funnels

11:20

and lead funnels and all the stuff we’re

11:21

talking about you have to understand

11:22

this core principle um it’s something

11:24

that’s so simple but you like get it

11:26

uh it changes everything okay so if you

11:29

look at this i’m going to draw two

11:30

axises

11:32

on this thing okay over here this is

11:34

going to be

11:36

price this is going to be value

11:40

okay now you think about as a business

11:42

owner you want to provide the most

11:44

amount of value possible

11:45

for people to come into your world right

11:47

and so um

11:48

i think about that like if if somebody

11:50

comes like russell i read your books

11:51

this is really really cool i want you to

11:53

i want

11:53

i want to i want like what’s the best

11:55

thing you can offer me like whatever it

11:56

is i will give you whatever it takes

11:57

i want you just to do this whole thing

11:59

like what’s the most value you can

12:00

possibly offer me the highest amount of

12:02

value

12:02

right so for me if i was like provide

12:05

you guys at home the most amount of

12:06

value

12:07

um it would be basically i would pay for

12:09

you to fly out here to my house

12:10

we’d sit in a room for a week i would

12:12

like figure out what your business is

12:13

your product and

12:14

i would go and write the scripts for

12:15

your for your sales letters i would

12:16

create your funnels i would drive

12:18

traffic i would do everything for you

12:19

right

12:20

like that’s the most value i could offer

12:21

right if i just did the whole thing for

12:23

you guys if you think about it right

12:24

the value would be insane it’d be clear

12:26

up here but the problem is because it

12:27

would take so much time and effort for

12:28

me

12:28

and for my staff and my team and from

12:30

everything because that the price would

12:32

also be high as well

12:33

right and so this would be the scene

12:35

this would be like the most

12:36

value i could possibly do smiley face

12:39

it’s like the most value i could

12:40

possibly give to you okay

12:41

now honestly if i was do something like

12:43

that um the reality because just how

12:45

much time and effort would take me to

12:46

provide that much value

12:48

this is something i would probably have

12:49

to sell for at least a million dollars

12:51

cash up front plus i’d say 40 to 60

12:54

percent of the company depending on how

12:55

much i’m actually running long term

12:57

okay but that’s how the most value i can

12:58

possibly provide somebody okay

13:00

now it’s funny you think about this if i

13:01

was to walk up to you on the side of the

13:02

street the very first day i’m like hey

13:04

my name is russell brunson and um i

13:06

would love to build a funnel for you if

13:07

you want to write me a check for a

13:08

million dollars plus give me 60

13:10

of your company i will do this for you

13:11

how many guys would be like that’s

13:13

awesome russell i’m gonna do it

13:15

right how many guys look at me like

13:16

russell you look like you’re 11 years

13:17

old you want a million dollars to build

13:19

a funnel

13:20

and then you want more than half of my

13:21

business makes no sense right

13:23

okay the reason is because i’ve provided

13:25

no value at this point you have no

13:26

contacts like is that a good deal or a

13:27

bad i don’t even know

13:28

right so traditionally in businesses we

13:30

don’t just go lead with our best thing

13:32

because

13:32

we haven’t shown value to the to the

13:34

people at first right so instead what we

13:36

do is we come down here at the bottom of

13:37

the value ladder we say okay

13:38

what’s something i can do that provides

13:39

value it’s not going to cost a ton of

13:41

money right

13:42

i’m going to do something right here

13:43

okay so for me and for you

13:45

this is like a lead funnel right give me

13:47

your email address okay so the price is

13:48

very much give me your email address

13:50

i’m gonna give you this lead magnet okay

13:52

and you’re gonna get it you’ll get some

13:53

value from that lead magnet right

13:54

and they get that and they’re like oh my

13:56

gosh this is really good

13:58

and what do we do as humans when we get

14:00

value from something what do we

14:01

naturally want

14:03

okay if we get value from something or

14:04

from somebody we naturally want more

14:07

so if people come and get value this

14:08

level like this is amazing that’s

14:10

awesome say cool the next thing that

14:11

says

14:11

how can you get more value okay and now

14:13

you step them up your value ladder to

14:15

the next thing it’s going to be a little

14:16

bit more expensive okay the price goes

14:18

up

14:18

but the value goes up as well okay a

14:20

good case this is like you buy my books

14:21

my books are free plus shipping right so

14:23

it’s

14:23

it’s uh you know ten dollars basically

14:25

my book the values

14:27

the values here but the price is low you

14:28

get that you read the book like this is

14:29

amazing i want more right the inside for

14:31

click funnels they need to

14:32

come to our events and like naturally

14:33

you start setting up okay so that

14:35

happens here if someone gets value here

14:36

they go to the

14:37

to the next tier boom the next tier

14:39

until eventually this

14:41

um is not that expensive okay i

14:43

guarantee if i send an email to my list

14:45

they said hey

14:46

i’m gonna be building out five people’s

14:47

funnels it’s a million dollars down and

14:48

i want 50 of your business

14:49

i guarantee i get five people within 24

14:51

hours okay because there’s people who’ve

14:53

gone through this process with me

14:55

who understand the value of what i bring

14:56

to table and that’d be a no-brainer okay

14:58

because they’ve been through this before

15:00

okay you think about this this is true

15:01

in like

15:02

all aspects of life um think about your

15:04

significant other the first time you met

15:06

him right

15:06

okay if you came to like let’s say

15:08

you’re gonna go on a date with a girl

15:09

and you’re like hey

15:10

you are cute the most value i can write

15:12

for you i want to get married we’re

15:13

gonna have a bunch of kids

15:14

and then grandkids it’s gonna be amazing

15:16

right if you said that to a girl or two

15:17

a dude or whatever

15:18

they’d like you’re crazy like this

15:20

person is nuts right and they’re gonna

15:22

freak out

15:22

that’s not how you go approach somebody

15:24

if you wanna date them or whatever right

15:25

you start down here and you say hey

15:26

do you want to go on a date like okay

15:28

how’s that work like we’re gonna go out

15:29

to

15:30

to dinner and a movie right the price

15:31

isn’t that high the value’s not not the

15:33

big

15:33

until they go on the date and then what

15:34

happens if the day goes good and the

15:36

person receives value like this was a

15:37

great date

15:38

naturally i want more and you say hey do

15:40

you wanna go on a second date and

15:41

they’re like yeah okay do you wanna go

15:42

another day and eventually

15:44

okay there’s a time when you come and

15:45

say hey do you wanna get married i wanna

15:46

have kids with you and have a family and

15:47

have grandkids someday

15:49

where all of a sudden that question is

15:50

not this thing that freaks them out it’s

15:51

like yes of course

15:52

you’ve received you give me value every

15:54

single step in this relationship i want

15:55

to continue that forever

15:57

okay so it works in in relationships

15:59

works and business works everywhere

16:00

and so this we have to understand this

16:02

is this is the what i call the value

16:03

ladder

16:04

okay and so this is what we’re doing

16:05

here inside the five-day lead challenge

16:07

we’re introducing people into our world

16:09

here at the bottom the value ladder

16:10

okay we give them something where the

16:11

cost is is their email address it’s not

16:13

expensive give me your email i’m gonna

16:14

give you this thing

16:15

and if they get that first framework

16:17

they get that first one page they get

16:18

that first lead magnet they go through

16:19

and they’re like

16:20

oh my gosh this is amazing i want more i

16:23

want to go on a second date

16:24

okay i’m gonna go the next step i want

16:25

to take the next level i want to do the

16:26

next thing with you

16:27

now also you build this relationship

16:28

with people come over and over and over

16:30

okay when i first launched my books and

16:32

i started giving these things away for

16:33

free

16:34

it changed my entire business right i

16:36

was doing a lot of stuff before but like

16:38

when i gave people this thing that read

16:39

it they got value then they want to go

16:40

the next thing the next thing the next

16:41

thing

16:41

and now we have clients to pay us 50 100

16:43

000 a year and beyond

16:44

because the value provide every single

16:46

step okay so that’s where our goal is

16:48

now um a couple things um

16:51

if you read the dot com secrets book i

16:52

share like each tier in the value lab

16:54

there’s different types of funnels

16:56

associated with them right

16:57

so this bottom tier um right here

17:00

we call these lead funnels

17:03

i think there’s three or four that i

17:04

share in the book but the one that we’re

17:05

gonna be going through today is the most

17:06

basic the most simple

17:08

and it’s a two-step lead funnel okay

17:09

lead squeeze funnel okay so that’s the

17:11

that’s the first one uh this tier in the

17:13

value ladder

17:14

typically we use what i call unboxing

17:16

funnels

17:18

my handwriting’s horrible but there’s

17:20

unboxing funnels okay and earlier i told

17:22

you guys about the one funnel away

17:23

challenge

17:23

the one funnel away challenge actually

17:25

we spend all the time at this tier in

17:26

the valley ladder

17:27

okay the sales funnel we build out is a

17:30

type of unboxing funnel and that’s what

17:31

we do during the one funnel away

17:32

challenge

17:33

okay the next tier up from here is what

17:35

we call presentation funnels

17:38

patient funnels this is we’re selling a

17:39

little more expensive things this is

17:41

doing like a webinar

17:42

or doing um a product launch funnel

17:44

things like that so there’s different

17:45

types of funnels that sell the higher

17:46

ticket stuff

17:47

and the top tier this we’re selling

17:49

really expensive stuff there are

17:50

different high ticket funnels

17:52

that we use as well okay and so again

17:54

each tier the value ladder there’s

17:56

different types of funnels we use

17:57

okay but for this for this training for

17:59

the five-day lead challenge we’re

18:01

spending all of our time folks

18:02

this tier of the value ladder generating

18:04

leads okay

18:05

and again there’s a couple types of

18:06

funnels that we build but the most basic

18:08

the most simple one

18:09

is just a two-step lead funnel okay so

18:11

that’s what we’re all gonna be creating

18:12

today

18:13

okay this is something that’s not

18:14

complicated it’s not hard it’s not

18:15

frustrating you literally can create

18:16

this

18:17

today and be done if you create your

18:19

lead magnet your one page or yesterday

18:21

you’ve got everything you need today to

18:22

have your funnel completely done

18:23

completely finished

18:24

and ready to rock and roll okay so

18:26

that’s what we’re gonna be doing today

18:27

for your homework time is actually

18:28

building it out inside of clickfunnels

18:29

which is gonna be so much fun

18:31

uh i made a whole video showing you the

18:32

process and walking you through it okay

18:34

so again that’s the first framework i

18:36

wanna teach you guys was the value

18:37

ladder

18:38

okay so i’ll write value out of here so

18:40

you can remember

18:46

there’s the value ladder okay again if

18:48

you want to go deeper in this get more

18:49

examples and case studies dot com

18:50

seekers book

18:51

um i share a bunch of different ones

18:52

okay so that’s the value ladder

18:54

okay so now i want to go here we’re

18:55

going to talk about this right here

18:57

we’ll talk about

18:58

the the lead funnels so on day one i

19:01

kind of told you guys

19:02

a little bit about um um

19:05

the double your dating funnel that i

19:07

found when i was first getting started

19:08

when i was first trying to build a list

19:09

right

19:10

where ebb and pagan had the kiss test

19:11

she doesn’t remember me showing you that

19:12

was like step one

19:13

give me an email i just i’m gonna teach

19:14

you the kiss test and on page two it

19:16

gave you the kiss test that was the lead

19:17

magnet right

19:18

and so prior to that before like that

19:20

was one of the first um

19:22

uh we call it a squeeze page i’ll

19:23

explain why here in a minute but from

19:24

the very first squeeze pages i’d ever

19:26

seen

19:26

now prior to that um i had learned about

19:28

list building and the way that people

19:30

built lists back then was different okay

19:31

again i’ve been online doing this now

19:33

for um over 18 years

19:34

which is crazy um so back when when i

19:37

got

19:38

started in this the game was different

19:39

right um it was way harder this is

19:41

before facebook ads before youtube

19:42

before

19:43

uh before myspace right when i got

19:45

started myspace wasn’t a thing yet in

19:46

fact you guys remember what uh

19:48

the the social network was pre myspace

19:51

okay the ogs remember this was called

19:53

friendster and we were trying to figure

19:54

out how to use friendster to build lists

19:56

but back then it was a little

19:56

differently so this is what the internet

19:58

looked like back then

19:59

okay um people would have a website

20:03

okay there’s a website here and um

20:06

this is what my doodle of a website

20:08

looks like okay all right so there’s a

20:10

website

20:10

and if you remember this you would go to

20:12

somebody’s website right you go to

20:13

google or you go to yahoo or

20:15

ask jeeves or whatever was back back in

20:17

the day and you go somewhere you show up

20:19

at this website then what would happen

20:20

do you guys remember this

20:21

i’ll give you a hint it was like the

20:22

most annoying thing on the planet okay

20:24

you show up this website you’re like

20:25

this is awesome

20:26

i’m reading this thing and all of a

20:27

sudden this thing would pop up and they

20:29

call it uh

20:30

what a pop-up this pop-up would come up

20:32

and like ah a lot of times like

20:33

congratulations you won you’re the one

20:35

million visitors to our website put your

20:36

email

20:37

address down below to get a 30 discount

20:40

you’ve never seen these and so it’s like

20:41

this thing like

20:42

uh put your email address in and click

20:45

submit

20:46

you know and uh and you’d win so that

20:47

was kind of what these these pop-ups

20:49

were

20:49

okay and um the people that i knew i was

20:52

learning from initially this is how

20:53

they’re making their money

20:54

that’s how they’re building the list

20:55

they would go and they would do pop-ups

20:56

so they drive traffic to site and they

20:58

get a pop-up okay

20:59

and uh people put the email address and

21:00

they started building a list okay

21:02

it was interesting and then um then what

21:04

started happening

21:06

i love the history of this um then i

21:08

remember for me i was like well i don’t

21:09

have a website had a bunch of traffic to

21:10

like how do i i want pop-ups

21:12

and so there were these these uh pop-up

21:14

advertising networks we could go and say

21:16

okay

21:16

um here’s my pop-up i wanted to show up

21:19

on a thousand sites or a million sites

21:20

or whatever you you put in

21:22

how many impressions you wanted so

21:23

somebody would go to a random site and

21:25

because i paid for it my pop-up would

21:26

pop up

21:27

and would pop up like hey

21:28

congratulations thanks for coming to

21:30

this

21:30

to the website put your email address in

21:32

down below for this free report for this

21:34

free lead magnet right

21:35

and so while that’s what i was doing it

21:36

was awesome i was going i was paying in

21:37

this these networks i was paying money

21:39

to have my pop

21:39

shop on all these websites around the

21:41

internet i started building lists i was

21:42

like this is so cool

21:44

but then what happened okay it started

21:46

getting more annoying because what would

21:47

happen is that these advertisers would

21:48

be like well if i could sell one pop-up

21:50

for like

21:50

30 cents what if i sold three or 10 or

21:53

21:54

how do you guys remember if you go to a

21:55

website all seemed like pop up pop up

21:56

pop up like four or five pop-ups to pop

21:58

up you’re like

21:59

what’s happening to my computer ah it’s

22:01

freaking out right

22:02

internet explorers crash things this

22:03

whole nightmare right and so it got

22:06

more and more annoying at the point

22:07

where like internet explorer and the

22:09

browser like this is done

22:10

let’s just block all pop-ups and

22:12

instantly overnight they create these

22:13

things called pop-up blockers

22:14

they would block all these pop-ups and

22:16

boom they’re gone

22:18

now for those who um most of you guys

22:21

are probably in the spot at a time in

22:22

your life like thank heavens the pop-ups

22:24

are gone

22:25

but on the other side the marketers like

22:26

me who are building huge lists of

22:28

millions of people off these pop-ups

22:30

start freaking out like our our lead

22:32

source is gone it just dried up it

22:34

disappeared overnight right and they’re

22:35

freaking out and we’re freaking out like

22:36

wow what do we do

22:38

okay a lot of people thought it was the

22:39

end of the internet as we know it right

22:41

and then there were some really smart

22:42

people i don’t know who it was initially

22:44

but someone said

22:45

what if we take this this model so it

22:47

comes to website and this thing pops up

22:49

when we get their email address

22:50

what if we flip it around i’d be like

22:53

what are you talking about circle what

22:54

if what if we did this what if

22:55

the first thing people see instead is

22:58

this page that says

23:00

hey here’s the the free

23:04

report you put in your name and your

23:05

email address right

23:07

and then they click submit and then it

23:09

takes them to the actual

23:11

website right that was the that was the

23:14

premise

23:15

and so instead of driving people to the

23:16

website having a pop-up we would drive

23:18

them directly

23:19

to the pop-up i remember people like

23:21

this was like the debate and all the

23:22

marketing forms back and they’re like no

23:24

you can’t do that you’re an idiot

23:25

because then nobody’s actually gonna see

23:26

your website

23:27

and people like yeah but then i can’t

23:28

get emails i can’t follow up with people

23:29

and no one’s buying i have to follow

23:30

them a bunch of times before they’re

23:31

willing to buy not on all sorts of stuff

23:33

like that

23:33

and so this was the controversy okay and

23:36

about those times when a couple people

23:37

started testing it

23:38

one of them was evan pagan okay the guy

23:40

owned w or dating this is where he said

23:41

okay let me try this

23:42

boom free uh give me your email address

23:44

i’m gonna give you the free kiss test

23:46

people with the email understand come

23:47

over here learn the kiss test got value

23:49

and then the bottom page sold him his

23:50

ebook boom blew it up in 20 million

23:52

dollar your business

23:53

okay then other people started doing

23:55

other people started doing it i was like

23:56

oh my gosh this actually works okay

23:57

don’t think about the metrics on this

23:59

what would happen let’s say you had a

24:01

hundred

24:02

actually let’s go this way

24:06

okay let’s say over here let’s say you

24:07

had 100 visitors come to your website

24:09

right 100 visitors come

24:10

so 100 times this pop-up came up maybe

24:12

you got like 20 percent of people

24:14

to put their email address in here right

24:16

see 100 people saw a website only 20

24:18

uh joined your list okay now you flip it

24:21

over here what would happen

24:22

is you send those same 100 people that

24:25

come over here

24:26

and from here you get anywhere from who

24:27

knows let’s say 20 again so 20

24:29

of people give you the email address

24:31

right then only 20

24:33

of people actually ever see your site

24:34

and so you’re like this is not going to

24:35

work because you got

24:36

one-fifth as much traffic actually sees

24:38

your site okay what they didn’t realize

24:40

is and this is what made the whole thing

24:42

work is that these 20

24:44

people then gave you the email address

24:45

right now the email address and you

24:47

could go here you can send an email

24:50

okay it’s like again twenty percent see

24:51

that you send an email that’s 20 and you

24:52

remind them about the thing

24:54

they send another email and you send it

24:56

remind them and you send another email

24:57

and you can send three or four emails

24:59

push people back to this thing

25:00

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