Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
All the most successful groups of people throughout time
have had a mastermind group.
Think about king Arthur and the knights
of the round table.
You think about my group of people.
The funnel hackers, like the illuminati.
That’s actually probably a bad example,
but all of us have a (mumbles) group of people
where we get together and we share ideas, thoughts,
passions to be able to get something even more successful
than where we are today.
If you think about it, they always say
that you are the average of your five closest friends
in terms of how much money you make,
how successful you are, the things, the vision,
everything you’re doing is all based on
the people you’re surrounding yourself with,
and the right mastermind group can elevate you
to the next level.
So why should you have mastermind group?
If you do have one, how do you actually run it?
Well with my mastermind group,
the way it works, we get together twice a year
and it gives the chance to hold each other accountable.
Every time before the next meeting happens,
everybody’s so excited to get stuff done
they promised they’d do last time
'cause they don’t wanna disappoint the rest of the group.
Number two, it gives you foresight and vision
what to do next.
It’s kinda like Wayne Gretzky.
He said that the reason why he was so good
is not because he knew how to find the goal,
it’s 'cause he knew where the puck was going,
because he knew where it was going,
he was able to get there before everybody else,
and the same thing true in the mastermind group.
You figure out the vision where you’re
all going collectively,
and you get there before everybody else.
Other amazing benefits are you get some
Your best partners are typically inside of
your mastermind groups.
One of my favorite things is it’s actually
the best way to learn.
It’s way better than our traditional education system.
Here I’m learning from people who are in the weeds
doing it every single day
as opposed to people that read theory about it in a book.
And now I wanna tell you about how I created mine
so that you get some insights to how you can create
yours as well.
First things you gotta think about
as you’re deciding to do your mastermind
is what’s the topic?
Every mastermind is themed around a topic.
Some around business building, some around fitness,
some around financial planning.
Whatever your market it,
you gotta find that group of people to be interested.
The second phase is then figuring out who are
the right people in the room.
Who could actually complement each other?
Who’s ideas, if they were shared,
would actually help the group grow together
as opposed to competing and kinda tearing the group down,
and really figuring out what’s your space in this ecosystem?
Why is your mastermind different or unique
from anybody else’s?
Why would some come all the way to you,
to Boise, Idaho, or wherever you live,
to be a part of your mastermind group?
What is it that makes your special?
Mine’s called the inner circle
and what makes ours special is we’re the only
mastermind group that specialized in sales funnels
and using sales funnels to grow your companies.
That niche inside of all business buildings
is what makes ours unique and makes ours different.
You gotta figure out for yourself what makes yours different
and that’s what’s gonna get the right people
to come to you and be attracted into your group.
Another example, my friend Stu,
he’s got a huge mastermind group teaching people
how to run membership sites.
Another one is Rhonda Swan.
She lives all the way out in Bali,
and she helps people to do branding,
but also it’s a niche inside that
where people actually wanna travel as well.
So they’re traveling to Bali, they’re talking about travel,
so it’s taking the people who want branding,
people who want travel,
and that cross section is what makes
her mastermind magic.
It doesn’t matter what market you’re in,
as long as you pick a market
and find people inside that market
who are interested in your topic,
and bring those people together
and collectively you all grow together.
All right, now one of the most important things
when you’re building your mastermind
is how you get the groups.
The first thing is you have to run people
through an application.
If you let everybody in,
you have no idea what kind of crazy people
can get into your room and destroy the whole group
from the inside out.
- All I’m-- - Shh!
- They’re gonna get-- - Shh!
- I-- - Shh!
- I’m just-- - Shh!
Knock, knock. - Who’s there?
- So we always have to have an application processes
to get somebody in, to make sure the right fit
for the group you’re trying to build.
Number two is when somebody’s in there,
you have to be protective of your family,
of the group you are building.
Multiple times I’ve had to kick people out
because they weren’t willing to share
or they were takers and not serving the group as a whole.
You have to be willing and okay with actually
kicking people out and giving them their money back.
And number three is you have to cap
how many people are inside of the group.
As it started to grow,
I decided I was gonna cap it off at 100 people.
Which was the smartest thing I did. Two things happened.
Number one, is it kept people in.
People didn’t leave because the group was finite,
and they didn’t want to lose their spot.
We call it inner circle for life.
If they leave, they can never come back in.
once somebody is in, they’re in,
and the second thing is that as soon
as the spots are filled up,
and no matter what happens, we do not sell more
than our 100 spots.
At that point, the group is locked out
and that way it keeps the family atmosphere
because everybody keeps re-upping year in and year out,
that family gets tighter and tighter,
and everybody collectively as a whole,
all their companies, all their businesses all grow together,
and you see a bigger impact amongst the people
you’re serving when you cap it and keep everybody within,
as opposed to having a mastermind where new people
are coming in and out every single week,
every single month, and every single year.
So after you got your group and people are signed up
for it and you’re gonna do it,
then the next question is where do you do it?
Do you do it virtually, do you do it online,
or do you actually go somewhere to a physical location?
I’m a big believer that there’s some magic that happens
when people are together in a room
that you kinda miss when you’re just online.
So I’m a big believer in getting people into the room.
There’s two kind of places you can go.
Some people like me, who’d like to stay close to home
can do it in their hometown,
or the other idea, which a lot of people do as well,
is find a destination location.
Go somewhere where people wanna go on vacation anyway,
do the mastermind group, and then have a extended vacation
right either before or after the mastermind as well.
Which is a good way to get people to want to go there,
because not only are they going for your meeting,
they’re going for their vacation as well.
When people come in the room the very first time,
we try not to just allow them to sit anywhere,
'cause they do that, they go sit by their friends
and by the different relationships they already have,
and when you’re super comfortable,
it’s hard to be vulnerable,
so what we do is we actually set the room
and we move around the seats
so you’re not sitting next to the people
you’re super comfortable with,
you sit next to people who are new
so you can get to know them.
You can talk about them,
and it’s the easiest way to start opening yourself up.
And each time you come back in,
all the seats are mixed up again.
So you’re never sitting two days in a row
next to the same person,
and that way you get different perspectives
and different insights than you would
by hanging out with the same friends you know
every single time.
When they first come through the door,
one of the things we give them besides the swag
that we have them put on, is a notebook,
and it’s always a new notebook, it’s completely blank
from the very beginning,
and the reason why we did that is after the first
two or three years of giving out notebooks,
we had one of our members, his name’s Jamie Amus,
he came on stage and he held up three or four
of his notebooks he had
and he said, I’ve been in the mastermind group now
for two years.
I’ve been through four meetings,
and he said, every one of these notebooks
I fill full of notes when I’m sitting in the room.
He said, as I’ve gone home,
every one of these has made me at least
an extra million dollars.
He says there’s four million dollars of value right here
in this hand, and he said I’m back excited
to start filling up book number five.
And ever since then, we’ve always had
a brand new clean, clear notebook for everyone
as soon as they come to the door,
because their next million idea is about to be
put into that thing,
and if they get it, they can take it home
and they can execute on it.
First it started really, really small,
and I didn’t really know what I was doing,
and if I’m completely honest,
at first it was kind of boring.
But what I wanted to talk about tonight
is kind of a broad overview of the whole
internet marketing business.
And then I realized one of the secrets.
Is if you run a mastermind group
the way you run school, the way you run college,
what happens is everybody falls asleep.
And so we decided, okay we have to keep the energy up
really, really high if we’re gonna have
a successful experience,
and people are gonna get the most out of it possible.
So they come in the door, immediately they always get swag.
When they come into the room, we have to have an ambiance,
and a feel that feels a little bit different,
'cause we want this to be a marketing raid
where people are learning, they’re enjoying it,
but they’re not gonna fall asleep,
so that’s why we’re consistently pumping oxygen
into the room to make sure everybody stays awake.
That’s not actually true, we don’t do that,
but that’d be awesome.
Between every single break,
people don’t sit, everybody stands up and they walk
and they move.
Momentum will move you forward,
momentum keeps your brain working and functioning
at the highest level.
If I’m gonna keep your energy high for two days,
it can’t be like school.
It has to be a different, unique experience.
It has to be more like a club than your homeroom.
Then the second layer is sound.
If it’s super quiet, it keeps the energy low.
We gotta keep the energy high.
Again, just like you’re in a dance club.
So we have a DJ,
next you have to have a whiteboard.
Not any kind of whiteboard.
It’s gotta be a big whiteboard with big markers
so as you’re doodling fast,
people can see everything
from the very back of the room.
There’s nothing worse than mic runners
and everybody’s waiting, it slows the energy down.
So we have the mics that you can actually
throw across the room.
Keep the energy high,
so the second someone’s got a question,
you can address it, they can ask the question,
throw it back.
We keep the motion and keep the momentum moving forward
the whole time.
Then we have all of the energy drinks.
These are essential, 'cause most entrepreneurs
have ADD, and we’re not used to sitting in a classroom
behind a desk.
In fact, most of us struggled or we failed out of school.
When we’re siting in a desk, it kinda stresses us out,
so we allow people to stand up to move.
We let them drink energy drinks,
'cause we want nobody dozing off, feeling tired.
We wanna keep the energy level high the entire time.
We also have energy gum.
The stuff came from the military.
If you chew that, then you will never fall asleep.
The next step, we always bring food in.
The food is very paleo.
Lots of meats, lots of vegetables to make sure
that nobody slows down both mentally or physically
as we’re going throughout the day.
I’m gonna walk you through how we run our day here.
When the meeting first begins,
I usually get up at the very beginning
and kinda go through some of the ground rules
and how the whole game’s gonna be played,
because a lot of times there’s new people coming in
so I explain how it’s gonna work
and kinda set the tone for the day.
Welcome to inner circle, everybody.
So excited to have you guys here today.
Immediately after that, then I transition
into the biggest takeaways that I’ve gotten
since the last six months I’ve been here.
As a facilitator, I wanna make sure that I’m always
bringing the best, the newest, the coolest stuff
to share with them.
The stuff they wouldn’t see anywhere else.
They’re not gonna see it in a product course
or online anywhere else.
Just the stuff that we’re seeing behind the scenes,
and I just open up the curtains.
I give them everything that we’re doing.
So see exactly what we’re doing
so they can then take those things
and implement them back in their business.
To be the first isn’t the key,
but it’s understanding how to actually design
and execute on a category,
and when you do that,
and you become the category king,
then it’s almost impossible to beat you, right?
Then we break down and we have each person
gets a chance to get up on stage
and talk about their business.
So the way it begins is I grab the mic box
and I scream their name at the top of the lungs,
everybody stand up and give them a huge round of applause
so we can set the tone and the energy right.
We then have their song start playing
as they walk up on stage.
Together for Mr. James P (mumbles)
They’re given 30 times of time to go on and present
to the audience.
The first 10 to 15 minutes,
they have a chance to share their story,
and to give anything that they’ve got,
that they’ve learned inside their business,
any of the big takeaways, the big ah-ha’s,
the things that are working the best for them.
They just give those to the group,
and one of the biggest rules is you always provide
value first before you ever ask for value back in exchange.
So after they provide as much value as they can
to the group, then the last 15 minutes they transition,
and this is where they can ask the group for help.
Here’s the things they’re working on,
thing they’re stuck, things they’re not sure about,
things that they’re thinking about doing,
they want feedback from the group
before they actually do that.
But we don’t hold things back.
We tell them exactly what,
not what they wanna hear but what they need to hear.
We give them actual proof of validation
of hey we tried this in my business and it didn’t work.
We saw it over her and it didn’t work.
Instead you should be doing this.
Sometimes it’s brutal, sometimes peoples’ dreams,
and visions, and plans we kinda destroy them,
but afterwards we build them back up
and give them the foundation they need
to actually move forward,
so that way when they go back home
and they start running, they’re running the right direction.
There’s nothing worse than running
and doing everything right
but you’re running in the wrong direction.
We course correct, we get them on the right path,
and make sure they’re running towards the right target.
When they do that,
they get to where they’re trying to get to a lot faster,
and that’s the goal of the mastermind.
After you get off stage, then I grab the mic
and I yell back, all right everyone stand up
and you’re gonna walk and talk
and share with the rest of the group the biggest takeaway
you got from that person’s presentation.
And everyone has a chance to then grab a new partner,
walk around the room, and share the biggest
ah-ha that they got from that person’s presentation.
One of the amazing byproducts of the mastermind
that you don’t plan on when you show up
that happens every single time
is that you think you’re gonna get the most value
when you’re on stage,
but typically what happens is while you’re paying attention
to serving that person, that’s when you get
the biggest ah-ha’s for your own personal business.
So as you’re listening with those ears,
listening for the ah-ha’s coming back down to you,
and you grab those things, and as you’re walking, talking,
you share them with the partner next to you,
'cause when you share them, it solidifies them,
it cements them into your mind
and it actually gives you something you can use
when you go back home.
As we walk around the room,
we walk and talk, we keep the energy high
while we’re switching up and getting
the next person prepared for their chance to be on stage.
When it’s all over, the last thing we do
at the end of day number two
is I allow every single person in the room
to share the biggest takeaway they got.
The biggest problems you have
when it comes to something like this,
is you got a notepad full of thousands of different ideas.
Which one are you gonna actually execute on?
I have everyone spend a few minutes
and look at everything and see what’s the biggest takeaway.
If you were to take just one idea, one thought,
one impression from the last two days,
what would be the thing you’d implement
that’d have the biggest impact on your life
and on your business?
Then we let everyone go around the room
and share their biggest takeaway.
What’s interesting is that all of us sat in the same room,
all of us heard the same presentations,
all of us saw and experienced the same thing,
but every single person’s biggest takeaway is different.
A lot of times they got a different takeaway
that I didn’t even hear when I heard
that exact same presentation.
And it’s amazing 'cause I hear that,
I’m like, oh my gosh I totally missed that,
and I’m able to get the biggest ah-ha’s
from each person in the group,
and a lot of times I end up rearranging
my takeaways and my order of priorities because of that,
and that’s the best way to kind of end
the mastermind group
because it gives you a chance
to get a different perspective
on what was the most impactful from the entire experience,
and then after the mastermind is over each night,
and throughout the weekend afterwards,
we have what we call the aftermind.
Which is where everyone gets together,
they network, and they keep the party happening,
they keep the energy, they keep networking
even into the night
to help build the relationships even stronger,
to help them to understand each other,
help each other more, and we keep that happening
all throughout the night during the aftermind.
They say that entrepreneurship is the most
lonely job in the world, and it is.
You’re sitting there on your computer with your mind,
and a lot of the times, the people around you
don’t know what you’re going through,
they don’t understand what you’re going through.
Even if it’s your wife, your family.
They love you, but they don’t understand it.
I’ve watched over the last five or six years
I’ve been running this inner circle,
people who didn’t have anything came into this program
and watched as they grew from the seed of an idea
inside their mind to companies that do
millions of dollars a year in sales,
and it’s been interesting to see
as this group, they went from being colleagues
and acquaintances, to friends, to now family.
And we look at it from the outside,
it may seem kinda simple.
It’s not a super complicated process,
but what happens inside of these walls,
it changes peoples’ lives.
When someone is there with you during your down times,
when they experience the pain of your sacrifice,
they celebrate the wins with you 10 times more
than anybody else, and that’s the power of having
a family mastermind group like this.
So if you don’t have a mastermind group yet,
go and find one, find your tribe,
find your group of people you can connect with,
you can grow with, you can serve together,
and if for some reason there’s not a mastermind group
in whatever marker you’re in,
then now you have my permission, you have the tools now
to go and start your own.
So that means get your energy drinks,
get your disco lights, get your swag, get your notebooks,
get your tribe, your people together,
and change the lives of the people you’re gonna serve.
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