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YouTube Transcript: English (auto-generated)
00:01
All the most successful groups of people throughout time
00:02
have had a mastermind group.
00:03
Think about king Arthur and the knights
00:04
of the round table.
00:06
You think about my group of people.
00:07
The funnel hackers, like the illuminati.
00:09
That’s actually probably a bad example,
00:11
but all of us have a (mumbles) group of people
00:13
where we get together and we share ideas, thoughts,
00:16
passions to be able to get something even more successful
00:19
than where we are today.
00:20
If you think about it, they always say
00:22
that you are the average of your five closest friends
00:24
in terms of how much money you make,
00:25
how successful you are, the things, the vision,
00:28
everything you’re doing is all based on
00:29
the people you’re surrounding yourself with,
00:30
and the right mastermind group can elevate you
00:32
to the next level.
00:34
(intense music)
00:38
So why should you have mastermind group?
00:41
If you do have one, how do you actually run it?
00:43
Well with my mastermind group,
00:44
the way it works, we get together twice a year
00:46
and it gives the chance to hold each other accountable.
00:48
Every time before the next meeting happens,
00:50
everybody’s so excited to get stuff done
00:52
they promised they’d do last time
00:53
'cause they don’t wanna disappoint the rest of the group.
00:55
Number two, it gives you foresight and vision
00:57
what to do next.
00:58
It’s kinda like Wayne Gretzky.
00:59
He said that the reason why he was so good
01:01
is not because he knew how to find the goal,
01:02
it’s 'cause he knew where the puck was going,
01:04
because he knew where it was going,
01:05
he was able to get there before everybody else,
01:07
and the same thing true in the mastermind group.
01:09
You figure out the vision where you’re
01:10
all going collectively,
01:11
and you get there before everybody else.
01:13
Other amazing benefits are you get some
01:14
amazing collaborations.
01:15
Your best partners are typically inside of
01:17
your mastermind groups.
01:18
One of my favorite things is it’s actually
01:19
the best way to learn.
01:21
It’s way better than our traditional education system.
01:23
Here I’m learning from people who are in the weeds
01:25
doing it every single day
01:26
as opposed to people that read theory about it in a book.
01:28
And now I wanna tell you about how I created mine
01:30
so that you get some insights to how you can create
01:31
yours as well.
01:33
(intense music)
01:37
First things you gotta think about
01:38
as you’re deciding to do your mastermind
01:39
is what’s the topic?
01:41
Every mastermind is themed around a topic.
01:42
Some around business building, some around fitness,
01:45
some around financial planning.
01:46
Whatever your market it,
01:48
you gotta find that group of people to be interested.
01:50
The second phase is then figuring out who are
01:51
the right people in the room.
01:52
Who could actually complement each other?
01:54
Who’s ideas, if they were shared,
01:56
would actually help the group grow together
01:57
as opposed to competing and kinda tearing the group down,
02:00
and really figuring out what’s your space in this ecosystem?
02:03
Why is your mastermind different or unique
02:04
from anybody else’s?
02:05
Why would some come all the way to you,
02:06
to Boise, Idaho, or wherever you live,
02:08
to be a part of your mastermind group?
02:09
What is it that makes your special?
02:11
Mine’s called the inner circle
02:12
and what makes ours special is we’re the only
02:14
mastermind group that specialized in sales funnels
02:15
and using sales funnels to grow your companies.
02:17
That niche inside of all business buildings
02:20
is what makes ours unique and makes ours different.
02:22
You gotta figure out for yourself what makes yours different
02:24
and that’s what’s gonna get the right people
02:26
to come to you and be attracted into your group.
02:27
Another example, my friend Stu,
02:29
he’s got a huge mastermind group teaching people
02:31
how to run membership sites.
02:33
Another one is Rhonda Swan.
02:34
She lives all the way out in Bali,
02:35
and she helps people to do branding,
02:37
but also it’s a niche inside that
02:39
where people actually wanna travel as well.
02:40
So they’re traveling to Bali, they’re talking about travel,
02:42
so it’s taking the people who want branding,
02:44
people who want travel,
02:45
and that cross section is what makes
02:46
her mastermind magic.
02:47
It doesn’t matter what market you’re in,
02:49
as long as you pick a market
02:51
and find people inside that market
02:52
who are interested in your topic,
02:53
and bring those people together
02:54
and collectively you all grow together.
02:57
(intense music)
03:00
All right, now one of the most important things
03:01
when you’re building your mastermind
03:03
is how you get the groups.
03:04
The first thing is you have to run people
03:05
through an application.
03:06
If you let everybody in,
03:07
you have no idea what kind of crazy people
03:10
can get into your room and destroy the whole group
03:12
from the inside out.
03:14
- All I’m-- - Shh!
03:15
- They’re gonna get-- - Shh!
03:16
- I-- - Shh!
03:17
- I’m just-- - Shh!
03:18
Knock, knock. - Who’s there?
03:19
- Shh!
03:21
- So we always have to have an application processes
03:22
to get somebody in, to make sure the right fit
03:23
for the group you’re trying to build.
03:25
Number two is when somebody’s in there,
03:27
you have to be protective of your family,
03:28
of the group you are building.
03:30
Multiple times I’ve had to kick people out
03:31
because they weren’t willing to share
03:33
or they were takers and not serving the group as a whole.
03:35
You have to be willing and okay with actually
03:37
kicking people out and giving them their money back.
03:38
And number three is you have to cap
03:40
how many people are inside of the group.
03:41
As it started to grow,
03:43
I decided I was gonna cap it off at 100 people.
03:44
Which was the smartest thing I did. Two things happened.
03:46
Number one, is it kept people in.
03:48
People didn’t leave because the group was finite,
03:50
and they didn’t want to lose their spot.
03:51
We call it inner circle for life.
03:53
If they leave, they can never come back in.
03:55
once somebody is in, they’re in,
03:56
and the second thing is that as soon
03:57
as the spots are filled up,
03:59
and no matter what happens, we do not sell more
04:00
than our 100 spots.
04:01
At that point, the group is locked out
04:02
and that way it keeps the family atmosphere
04:05
because everybody keeps re-upping year in and year out,
04:08
that family gets tighter and tighter,
04:09
and everybody collectively as a whole,
04:11
all their companies, all their businesses all grow together,
04:13
and you see a bigger impact amongst the people
04:15
you’re serving when you cap it and keep everybody within,
04:18
as opposed to having a mastermind where new people
04:20
are coming in and out every single week,
04:21
every single month, and every single year.
04:24
(calming music)
04:25
So after you got your group and people are signed up
04:27
for it and you’re gonna do it,
04:28
then the next question is where do you do it?
04:30
Do you do it virtually, do you do it online,
04:31
or do you actually go somewhere to a physical location?
04:33
I’m a big believer that there’s some magic that happens
04:35
when people are together in a room
04:37
that you kinda miss when you’re just online.
04:39
So I’m a big believer in getting people into the room.
04:41
There’s two kind of places you can go.
04:43
Some people like me, who’d like to stay close to home
04:45
can do it in their hometown,
04:47
or the other idea, which a lot of people do as well,
04:48
is find a destination location.
04:50
Go somewhere where people wanna go on vacation anyway,
04:53
do the mastermind group, and then have a extended vacation
04:55
right either before or after the mastermind as well.
04:58
Which is a good way to get people to want to go there,
05:00
because not only are they going for your meeting,
05:01
they’re going for their vacation as well.
05:05
When people come in the room the very first time,
05:06
we try not to just allow them to sit anywhere,
05:08
'cause they do that, they go sit by their friends
05:10
and by the different relationships they already have,
05:12
and when you’re super comfortable,
05:13
it’s hard to be vulnerable,
05:14
so what we do is we actually set the room
05:16
and we move around the seats
05:17
so you’re not sitting next to the people
05:18
you’re super comfortable with,
05:20
you sit next to people who are new
05:21
so you can get to know them.
05:22
You can talk about them,
05:24
and it’s the easiest way to start opening yourself up.
05:25
And each time you come back in,
05:26
all the seats are mixed up again.
05:28
So you’re never sitting two days in a row
05:29
next to the same person,
05:30
and that way you get different perspectives
05:31
and different insights than you would
05:33
by hanging out with the same friends you know
05:34
every single time.
05:36
(calming music)
05:39
When they first come through the door,
05:41
one of the things we give them besides the swag
05:42
that we have them put on, is a notebook,
05:44
and it’s always a new notebook, it’s completely blank
05:45
from the very beginning,
05:47
and the reason why we did that is after the first
05:49
two or three years of giving out notebooks,
05:51
we had one of our members, his name’s Jamie Amus,
05:53
he came on stage and he held up three or four
05:55
of his notebooks he had
05:57
and he said, I’ve been in the mastermind group now
05:58
for two years.
05:59
I’ve been through four meetings,
06:00
and he said, every one of these notebooks
06:02
I fill full of notes when I’m sitting in the room.
06:04
He said, as I’ve gone home,
06:05
every one of these has made me at least
06:06
an extra million dollars.
06:07
He says there’s four million dollars of value right here
06:09
in this hand, and he said I’m back excited
06:10
to start filling up book number five.
06:12
And ever since then, we’ve always had
06:13
a brand new clean, clear notebook for everyone
06:15
as soon as they come to the door,
06:17
because their next million idea is about to be
06:19
put into that thing,
06:20
and if they get it, they can take it home
06:21
and they can execute on it.
06:23
(intense music)
06:27
First it started really, really small,
06:28
and I didn’t really know what I was doing,
06:30
and if I’m completely honest,
06:31
at first it was kind of boring.
06:32
But what I wanted to talk about tonight
06:34
is kind of a broad overview of the whole
06:37
internet marketing business.
06:38
And then I realized one of the secrets.
06:40
Is if you run a mastermind group
06:41
the way you run school, the way you run college,
06:43
what happens is everybody falls asleep.
06:46
(grunting)
06:51
And so we decided, okay we have to keep the energy up
06:53
really, really high if we’re gonna have
06:55
a successful experience,
06:56
and people are gonna get the most out of it possible.
06:58
So they come in the door, immediately they always get swag.
07:01
When they come into the room, we have to have an ambiance,
07:03
and a feel that feels a little bit different,
07:04
'cause we want this to be a marketing raid
07:07
where people are learning, they’re enjoying it,
07:09
but they’re not gonna fall asleep,
07:10
so that’s why we’re consistently pumping oxygen
07:12
into the room to make sure everybody stays awake.
07:14
That’s not actually true, we don’t do that,
07:16
but that’d be awesome.
07:17
(laughing)
07:19
Between every single break,
07:20
people don’t sit, everybody stands up and they walk
07:22
and they move.
07:23
Momentum will move you forward,
07:24
momentum keeps your brain working and functioning
07:27
at the highest level.
07:28
If I’m gonna keep your energy high for two days,
07:29
it can’t be like school.
07:31
It has to be a different, unique experience.
07:33
It has to be more like a club than your homeroom.
07:35
Then the second layer is sound.
07:39
If it’s super quiet, it keeps the energy low.
07:41
We gotta keep the energy high.
07:42
Again, just like you’re in a dance club.
07:43
So we have a DJ,
07:44
next you have to have a whiteboard.
07:45
Not any kind of whiteboard.
07:47
It’s gotta be a big whiteboard with big markers
07:49
so as you’re doodling fast,
07:50
people can see everything
07:51
from the very back of the room.
07:54
There’s nothing worse than mic runners
07:55
and everybody’s waiting, it slows the energy down.
07:58
So we have the mics that you can actually
08:00
throw across the room.
08:01
Keep the energy high,
08:02
so the second someone’s got a question,
08:03
you can address it, they can ask the question,
08:05
throw it back.
08:06
We keep the motion and keep the momentum moving forward
08:07
the whole time.
08:09
Then we have all of the energy drinks.
08:11
These are essential, 'cause most entrepreneurs
08:13
have ADD, and we’re not used to sitting in a classroom
08:15
behind a desk.
08:17
In fact, most of us struggled or we failed out of school.
08:19
When we’re siting in a desk, it kinda stresses us out,
08:21
so we allow people to stand up to move.
08:23
We let them drink energy drinks,
08:24
'cause we want nobody dozing off, feeling tired.
08:26
We wanna keep the energy level high the entire time.
08:28
We also have energy gum.
08:30
The stuff came from the military.
08:31
If you chew that, then you will never fall asleep.
08:33
The next step, we always bring food in.
08:34
The food is very paleo.
08:36
Lots of meats, lots of vegetables to make sure
08:38
that nobody slows down both mentally or physically
08:40
as we’re going throughout the day.
08:43
(intense music)
08:44
I’m gonna walk you through how we run our day here.
08:47
When the meeting first begins,
08:48
I usually get up at the very beginning
08:50
and kinda go through some of the ground rules
08:51
and how the whole game’s gonna be played,
08:53
because a lot of times there’s new people coming in
08:55
so I explain how it’s gonna work
08:56
and kinda set the tone for the day.
08:57
Welcome to inner circle, everybody.
08:59
(cheering)
09:01
So excited to have you guys here today.
09:03
Immediately after that, then I transition
09:04
into the biggest takeaways that I’ve gotten
09:06
since the last six months I’ve been here.
09:08
As a facilitator, I wanna make sure that I’m always
09:09
bringing the best, the newest, the coolest stuff
09:11
to share with them.
09:12
The stuff they wouldn’t see anywhere else.
09:14
They’re not gonna see it in a product course
09:15
or online anywhere else.
09:16
Just the stuff that we’re seeing behind the scenes,
09:17
and I just open up the curtains.
09:18
I give them everything that we’re doing.
09:20
So see exactly what we’re doing
09:21
so they can then take those things
09:22
and implement them back in their business.
09:24
To be the first isn’t the key,
09:25
but it’s understanding how to actually design
09:27
and execute on a category,
09:28
and when you do that,
09:30
and you become the category king,
09:31
then it’s almost impossible to beat you, right?
09:33
Then we break down and we have each person
09:35
gets a chance to get up on stage
09:37
and talk about their business.
09:38
So the way it begins is I grab the mic box
09:40
and I scream their name at the top of the lungs,
09:42
everybody stand up and give them a huge round of applause
09:44
so we can set the tone and the energy right.
09:46
We then have their song start playing
09:47
as they walk up on stage.
09:49
Together for Mr. James P (mumbles)
09:51
(applause)
09:53
Yeah.
09:55
They’re given 30 times of time to go on and present
09:57
to the audience.
09:58
The first 10 to 15 minutes,
09:59
they have a chance to share their story,
10:01
and to give anything that they’ve got,
10:02
that they’ve learned inside their business,
10:04
any of the big takeaways, the big ah-ha’s,
10:05
the things that are working the best for them.
10:07
They just give those to the group,
10:08
and one of the biggest rules is you always provide
10:10
value first before you ever ask for value back in exchange.
10:12
So after they provide as much value as they can
10:14
to the group, then the last 15 minutes they transition,
10:17
and this is where they can ask the group for help.
10:19
Here’s the things they’re working on,
10:20
thing they’re stuck, things they’re not sure about,
10:21
things that they’re thinking about doing,
10:23
they want feedback from the group
10:24
before they actually do that.
10:25
But we don’t hold things back.
10:27
We tell them exactly what,
10:28
not what they wanna hear but what they need to hear.
10:30
We give them actual proof of validation
10:32
of hey we tried this in my business and it didn’t work.
10:34
We saw it over her and it didn’t work.
10:36
Instead you should be doing this.
10:37
Sometimes it’s brutal, sometimes peoples’ dreams,
10:39
and visions, and plans we kinda destroy them,
10:41
but afterwards we build them back up
10:43
and give them the foundation they need
10:44
to actually move forward,
10:45
so that way when they go back home
10:47
and they start running, they’re running the right direction.
10:50
There’s nothing worse than running
10:51
and doing everything right
10:52
but you’re running in the wrong direction.
10:54
We course correct, we get them on the right path,
10:55
and make sure they’re running towards the right target.
10:57
When they do that,
10:59
they get to where they’re trying to get to a lot faster,
11:00
and that’s the goal of the mastermind.
11:02
After you get off stage, then I grab the mic
11:04
and I yell back, all right everyone stand up
11:06
and you’re gonna walk and talk
11:07
and share with the rest of the group the biggest takeaway
11:10
you got from that person’s presentation.
11:11
And everyone has a chance to then grab a new partner,
11:14
walk around the room, and share the biggest
11:15
ah-ha that they got from that person’s presentation.
11:18
One of the amazing byproducts of the mastermind
11:20
that you don’t plan on when you show up
11:21
that happens every single time
11:23
is that you think you’re gonna get the most value
11:24
when you’re on stage,
11:26
but typically what happens is while you’re paying attention
11:27
to serving that person, that’s when you get
11:29
the biggest ah-ha’s for your own personal business.
11:31
So as you’re listening with those ears,
11:32
listening for the ah-ha’s coming back down to you,
11:35
and you grab those things, and as you’re walking, talking,
11:36
you share them with the partner next to you,
11:38
'cause when you share them, it solidifies them,
11:40
it cements them into your mind
11:41
and it actually gives you something you can use
11:43
when you go back home.
11:44
As we walk around the room,
11:45
we walk and talk, we keep the energy high
11:46
while we’re switching up and getting
11:48
the next person prepared for their chance to be on stage.
11:50
When it’s all over, the last thing we do
11:53
at the end of day number two
11:54
is I allow every single person in the room
11:56
to share the biggest takeaway they got.
11:58
The biggest problems you have
11:59
when it comes to something like this,
12:01
is you got a notepad full of thousands of different ideas.
12:02
Which one are you gonna actually execute on?
12:04
I have everyone spend a few minutes
12:06
and look at everything and see what’s the biggest takeaway.
12:08
If you were to take just one idea, one thought,
12:09
one impression from the last two days,
12:11
what would be the thing you’d implement
12:13
that’d have the biggest impact on your life
12:14
and on your business?
12:16
Then we let everyone go around the room
12:17
and share their biggest takeaway.
12:18
What’s interesting is that all of us sat in the same room,
12:20
all of us heard the same presentations,
12:22
all of us saw and experienced the same thing,
12:23
but every single person’s biggest takeaway is different.
12:26
A lot of times they got a different takeaway
12:28
that I didn’t even hear when I heard
12:29
that exact same presentation.
12:31
And it’s amazing 'cause I hear that,
12:32
I’m like, oh my gosh I totally missed that,
12:33
and I’m able to get the biggest ah-ha’s
12:35
from each person in the group,
12:36
and a lot of times I end up rearranging
12:38
my takeaways and my order of priorities because of that,
12:41
and that’s the best way to kind of end
12:43
the mastermind group
12:44
because it gives you a chance
12:45
to get a different perspective
12:47
on what was the most impactful from the entire experience,
12:50
and then after the mastermind is over each night,
12:53
and throughout the weekend afterwards,
12:54
we have what we call the aftermind.
12:56
Which is where everyone gets together,
12:57
they network, and they keep the party happening,
12:59
they keep the energy, they keep networking
13:00
even into the night
13:02
to help build the relationships even stronger,
13:04
to help them to understand each other,
13:05
help each other more, and we keep that happening
13:08
all throughout the night during the aftermind.
13:10
(intense music)
13:14
They say that entrepreneurship is the most
13:16
lonely job in the world, and it is.
13:17
You’re sitting there on your computer with your mind,
13:20
and a lot of the times, the people around you
13:21
don’t know what you’re going through,
13:23
they don’t understand what you’re going through.
13:24
Even if it’s your wife, your family.
13:26
They love you, but they don’t understand it.
13:28
I’ve watched over the last five or six years
13:30
I’ve been running this inner circle,
13:31
people who didn’t have anything came into this program
13:34
and watched as they grew from the seed of an idea
13:36
inside their mind to companies that do
13:37
millions of dollars a year in sales,
13:39
and it’s been interesting to see
13:40
as this group, they went from being colleagues
13:43
and acquaintances, to friends, to now family.
13:46
And we look at it from the outside,
13:47
it may seem kinda simple.
13:49
It’s not a super complicated process,
13:50
but what happens inside of these walls,
13:53
it changes peoples’ lives.
13:55
When someone is there with you during your down times,
13:57
when they experience the pain of your sacrifice,
14:00
they celebrate the wins with you 10 times more
14:02
than anybody else, and that’s the power of having
14:05
a family mastermind group like this.
14:08
So if you don’t have a mastermind group yet,
14:09
go and find one, find your tribe,
14:12
find your group of people you can connect with,
14:14
you can grow with, you can serve together,
14:15
and if for some reason there’s not a mastermind group
14:18
in whatever marker you’re in,
14:19
then now you have my permission, you have the tools now
14:22
to go and start your own.
14:23
So that means get your energy drinks,
14:25
get your disco lights, get your swag, get your notebooks,
14:28
get your tribe, your people together,
14:30
and change the lives of the people you’re gonna serve.
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