How To Create A Mastermind Group: My Step By Step Blueprint | FHTV Ep. 109

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YouTube Transcript: English (auto-generated)

00:01

All the most successful groups of people throughout time

00:02

have had a mastermind group.

00:03

Think about king Arthur and the knights

00:04

of the round table.

00:06

You think about my group of people.

00:07

The funnel hackers, like the illuminati.

00:09

That’s actually probably a bad example,

00:11

but all of us have a (mumbles) group of people

00:13

where we get together and we share ideas, thoughts,

00:16

passions to be able to get something even more successful

00:19

than where we are today.

00:20

If you think about it, they always say

00:22

that you are the average of your five closest friends

00:24

in terms of how much money you make,

00:25

how successful you are, the things, the vision,

00:28

everything you’re doing is all based on

00:29

the people you’re surrounding yourself with,

00:30

and the right mastermind group can elevate you

00:32

to the next level.

00:34

(intense music)

00:38

So why should you have mastermind group?

00:41

If you do have one, how do you actually run it?

00:43

Well with my mastermind group,

00:44

the way it works, we get together twice a year

00:46

and it gives the chance to hold each other accountable.

00:48

Every time before the next meeting happens,

00:50

everybody’s so excited to get stuff done

00:52

they promised they’d do last time

00:53

'cause they don’t wanna disappoint the rest of the group.

00:55

Number two, it gives you foresight and vision

00:57

what to do next.

00:58

It’s kinda like Wayne Gretzky.

00:59

He said that the reason why he was so good

01:01

is not because he knew how to find the goal,

01:02

it’s 'cause he knew where the puck was going,

01:04

because he knew where it was going,

01:05

he was able to get there before everybody else,

01:07

and the same thing true in the mastermind group.

01:09

You figure out the vision where you’re

01:10

all going collectively,

01:11

and you get there before everybody else.

01:13

Other amazing benefits are you get some

01:14

amazing collaborations.

01:15

Your best partners are typically inside of

01:17

your mastermind groups.

01:18

One of my favorite things is it’s actually

01:19

the best way to learn.

01:21

It’s way better than our traditional education system.

01:23

Here I’m learning from people who are in the weeds

01:25

doing it every single day

01:26

as opposed to people that read theory about it in a book.

01:28

And now I wanna tell you about how I created mine

01:30

so that you get some insights to how you can create

01:31

yours as well.

01:33

(intense music)

01:37

First things you gotta think about

01:38

as you’re deciding to do your mastermind

01:39

is what’s the topic?

01:41

Every mastermind is themed around a topic.

01:42

Some around business building, some around fitness,

01:45

some around financial planning.

01:46

Whatever your market it,

01:48

you gotta find that group of people to be interested.

01:50

The second phase is then figuring out who are

01:51

the right people in the room.

01:52

Who could actually complement each other?

01:54

Who’s ideas, if they were shared,

01:56

would actually help the group grow together

01:57

as opposed to competing and kinda tearing the group down,

02:00

and really figuring out what’s your space in this ecosystem?

02:03

Why is your mastermind different or unique

02:04

from anybody else’s?

02:05

Why would some come all the way to you,

02:06

to Boise, Idaho, or wherever you live,

02:08

to be a part of your mastermind group?

02:09

What is it that makes your special?

02:11

Mine’s called the inner circle

02:12

and what makes ours special is we’re the only

02:14

mastermind group that specialized in sales funnels

02:15

and using sales funnels to grow your companies.

02:17

That niche inside of all business buildings

02:20

is what makes ours unique and makes ours different.

02:22

You gotta figure out for yourself what makes yours different

02:24

and that’s what’s gonna get the right people

02:26

to come to you and be attracted into your group.

02:27

Another example, my friend Stu,

02:29

he’s got a huge mastermind group teaching people

02:31

how to run membership sites.

02:33

Another one is Rhonda Swan.

02:34

She lives all the way out in Bali,

02:35

and she helps people to do branding,

02:37

but also it’s a niche inside that

02:39

where people actually wanna travel as well.

02:40

So they’re traveling to Bali, they’re talking about travel,

02:42

so it’s taking the people who want branding,

02:44

people who want travel,

02:45

and that cross section is what makes

02:46

her mastermind magic.

02:47

It doesn’t matter what market you’re in,

02:49

as long as you pick a market

02:51

and find people inside that market

02:52

who are interested in your topic,

02:53

and bring those people together

02:54

and collectively you all grow together.

02:57

(intense music)

03:00

All right, now one of the most important things

03:01

when you’re building your mastermind

03:03

is how you get the groups.

03:04

The first thing is you have to run people

03:05

through an application.

03:06

If you let everybody in,

03:07

you have no idea what kind of crazy people

03:10

can get into your room and destroy the whole group

03:12

from the inside out.

03:14

  • All I’m-- - Shh!

03:15

  • They’re gonna get-- - Shh!

03:16

  • I-- - Shh!

03:17

  • I’m just-- - Shh!

03:18

Knock, knock. - Who’s there?

03:19

  • Shh!

03:21

  • So we always have to have an application processes

03:22

to get somebody in, to make sure the right fit

03:23

for the group you’re trying to build.

03:25

Number two is when somebody’s in there,

03:27

you have to be protective of your family,

03:28

of the group you are building.

03:30

Multiple times I’ve had to kick people out

03:31

because they weren’t willing to share

03:33

or they were takers and not serving the group as a whole.

03:35

You have to be willing and okay with actually

03:37

kicking people out and giving them their money back.

03:38

And number three is you have to cap

03:40

how many people are inside of the group.

03:41

As it started to grow,

03:43

I decided I was gonna cap it off at 100 people.

03:44

Which was the smartest thing I did. Two things happened.

03:46

Number one, is it kept people in.

03:48

People didn’t leave because the group was finite,

03:50

and they didn’t want to lose their spot.

03:51

We call it inner circle for life.

03:53

If they leave, they can never come back in.

03:55

once somebody is in, they’re in,

03:56

and the second thing is that as soon

03:57

as the spots are filled up,

03:59

and no matter what happens, we do not sell more

04:00

than our 100 spots.

04:01

At that point, the group is locked out

04:02

and that way it keeps the family atmosphere

04:05

because everybody keeps re-upping year in and year out,

04:08

that family gets tighter and tighter,

04:09

and everybody collectively as a whole,

04:11

all their companies, all their businesses all grow together,

04:13

and you see a bigger impact amongst the people

04:15

you’re serving when you cap it and keep everybody within,

04:18

as opposed to having a mastermind where new people

04:20

are coming in and out every single week,

04:21

every single month, and every single year.

04:24

(calming music)

04:25

So after you got your group and people are signed up

04:27

for it and you’re gonna do it,

04:28

then the next question is where do you do it?

04:30

Do you do it virtually, do you do it online,

04:31

or do you actually go somewhere to a physical location?

04:33

I’m a big believer that there’s some magic that happens

04:35

when people are together in a room

04:37

that you kinda miss when you’re just online.

04:39

So I’m a big believer in getting people into the room.

04:41

There’s two kind of places you can go.

04:43

Some people like me, who’d like to stay close to home

04:45

can do it in their hometown,

04:47

or the other idea, which a lot of people do as well,

04:48

is find a destination location.

04:50

Go somewhere where people wanna go on vacation anyway,

04:53

do the mastermind group, and then have a extended vacation

04:55

right either before or after the mastermind as well.

04:58

Which is a good way to get people to want to go there,

05:00

because not only are they going for your meeting,

05:01

they’re going for their vacation as well.

05:05

When people come in the room the very first time,

05:06

we try not to just allow them to sit anywhere,

05:08

'cause they do that, they go sit by their friends

05:10

and by the different relationships they already have,

05:12

and when you’re super comfortable,

05:13

it’s hard to be vulnerable,

05:14

so what we do is we actually set the room

05:16

and we move around the seats

05:17

so you’re not sitting next to the people

05:18

you’re super comfortable with,

05:20

you sit next to people who are new

05:21

so you can get to know them.

05:22

You can talk about them,

05:24

and it’s the easiest way to start opening yourself up.

05:25

And each time you come back in,

05:26

all the seats are mixed up again.

05:28

So you’re never sitting two days in a row

05:29

next to the same person,

05:30

and that way you get different perspectives

05:31

and different insights than you would

05:33

by hanging out with the same friends you know

05:34

every single time.

05:36

(calming music)

05:39

When they first come through the door,

05:41

one of the things we give them besides the swag

05:42

that we have them put on, is a notebook,

05:44

and it’s always a new notebook, it’s completely blank

05:45

from the very beginning,

05:47

and the reason why we did that is after the first

05:49

two or three years of giving out notebooks,

05:51

we had one of our members, his name’s Jamie Amus,

05:53

he came on stage and he held up three or four

05:55

of his notebooks he had

05:57

and he said, I’ve been in the mastermind group now

05:58

for two years.

05:59

I’ve been through four meetings,

06:00

and he said, every one of these notebooks

06:02

I fill full of notes when I’m sitting in the room.

06:04

He said, as I’ve gone home,

06:05

every one of these has made me at least

06:06

an extra million dollars.

06:07

He says there’s four million dollars of value right here

06:09

in this hand, and he said I’m back excited

06:10

to start filling up book number five.

06:12

And ever since then, we’ve always had

06:13

a brand new clean, clear notebook for everyone

06:15

as soon as they come to the door,

06:17

because their next million idea is about to be

06:19

put into that thing,

06:20

and if they get it, they can take it home

06:21

and they can execute on it.

06:23

(intense music)

06:27

First it started really, really small,

06:28

and I didn’t really know what I was doing,

06:30

and if I’m completely honest,

06:31

at first it was kind of boring.

06:32

But what I wanted to talk about tonight

06:34

is kind of a broad overview of the whole

06:37

internet marketing business.

06:38

And then I realized one of the secrets.

06:40

Is if you run a mastermind group

06:41

the way you run school, the way you run college,

06:43

what happens is everybody falls asleep.

06:46

(grunting)

06:51

And so we decided, okay we have to keep the energy up

06:53

really, really high if we’re gonna have

06:55

a successful experience,

06:56

and people are gonna get the most out of it possible.

06:58

So they come in the door, immediately they always get swag.

07:01

When they come into the room, we have to have an ambiance,

07:03

and a feel that feels a little bit different,

07:04

'cause we want this to be a marketing raid

07:07

where people are learning, they’re enjoying it,

07:09

but they’re not gonna fall asleep,

07:10

so that’s why we’re consistently pumping oxygen

07:12

into the room to make sure everybody stays awake.

07:14

That’s not actually true, we don’t do that,

07:16

but that’d be awesome.

07:17

(laughing)

07:19

Between every single break,

07:20

people don’t sit, everybody stands up and they walk

07:22

and they move.

07:23

Momentum will move you forward,

07:24

momentum keeps your brain working and functioning

07:27

at the highest level.

07:28

If I’m gonna keep your energy high for two days,

07:29

it can’t be like school.

07:31

It has to be a different, unique experience.

07:33

It has to be more like a club than your homeroom.

07:35

Then the second layer is sound.

07:39

If it’s super quiet, it keeps the energy low.

07:41

We gotta keep the energy high.

07:42

Again, just like you’re in a dance club.

07:43

So we have a DJ,

07:44

next you have to have a whiteboard.

07:45

Not any kind of whiteboard.

07:47

It’s gotta be a big whiteboard with big markers

07:49

so as you’re doodling fast,

07:50

people can see everything

07:51

from the very back of the room.

07:54

There’s nothing worse than mic runners

07:55

and everybody’s waiting, it slows the energy down.

07:58

So we have the mics that you can actually

08:00

throw across the room.

08:01

Keep the energy high,

08:02

so the second someone’s got a question,

08:03

you can address it, they can ask the question,

08:05

throw it back.

08:06

We keep the motion and keep the momentum moving forward

08:07

the whole time.

08:09

Then we have all of the energy drinks.

08:11

These are essential, 'cause most entrepreneurs

08:13

have ADD, and we’re not used to sitting in a classroom

08:15

behind a desk.

08:17

In fact, most of us struggled or we failed out of school.

08:19

When we’re siting in a desk, it kinda stresses us out,

08:21

so we allow people to stand up to move.

08:23

We let them drink energy drinks,

08:24

'cause we want nobody dozing off, feeling tired.

08:26

We wanna keep the energy level high the entire time.

08:28

We also have energy gum.

08:30

The stuff came from the military.

08:31

If you chew that, then you will never fall asleep.

08:33

The next step, we always bring food in.

08:34

The food is very paleo.

08:36

Lots of meats, lots of vegetables to make sure

08:38

that nobody slows down both mentally or physically

08:40

as we’re going throughout the day.

08:43

(intense music)

08:44

I’m gonna walk you through how we run our day here.

08:47

When the meeting first begins,

08:48

I usually get up at the very beginning

08:50

and kinda go through some of the ground rules

08:51

and how the whole game’s gonna be played,

08:53

because a lot of times there’s new people coming in

08:55

so I explain how it’s gonna work

08:56

and kinda set the tone for the day.

08:57

Welcome to inner circle, everybody.

08:59

(cheering)

09:01

So excited to have you guys here today.

09:03

Immediately after that, then I transition

09:04

into the biggest takeaways that I’ve gotten

09:06

since the last six months I’ve been here.

09:08

As a facilitator, I wanna make sure that I’m always

09:09

bringing the best, the newest, the coolest stuff

09:11

to share with them.

09:12

The stuff they wouldn’t see anywhere else.

09:14

They’re not gonna see it in a product course

09:15

or online anywhere else.

09:16

Just the stuff that we’re seeing behind the scenes,

09:17

and I just open up the curtains.

09:18

I give them everything that we’re doing.

09:20

So see exactly what we’re doing

09:21

so they can then take those things

09:22

and implement them back in their business.

09:24

To be the first isn’t the key,

09:25

but it’s understanding how to actually design

09:27

and execute on a category,

09:28

and when you do that,

09:30

and you become the category king,

09:31

then it’s almost impossible to beat you, right?

09:33

Then we break down and we have each person

09:35

gets a chance to get up on stage

09:37

and talk about their business.

09:38

So the way it begins is I grab the mic box

09:40

and I scream their name at the top of the lungs,

09:42

everybody stand up and give them a huge round of applause

09:44

so we can set the tone and the energy right.

09:46

We then have their song start playing

09:47

as they walk up on stage.

09:49

Together for Mr. James P (mumbles)

09:51

(applause)

09:53

Yeah.

09:55

They’re given 30 times of time to go on and present

09:57

to the audience.

09:58

The first 10 to 15 minutes,

09:59

they have a chance to share their story,

10:01

and to give anything that they’ve got,

10:02

that they’ve learned inside their business,

10:04

any of the big takeaways, the big ah-ha’s,

10:05

the things that are working the best for them.

10:07

They just give those to the group,

10:08

and one of the biggest rules is you always provide

10:10

value first before you ever ask for value back in exchange.

10:12

So after they provide as much value as they can

10:14

to the group, then the last 15 minutes they transition,

10:17

and this is where they can ask the group for help.

10:19

Here’s the things they’re working on,

10:20

thing they’re stuck, things they’re not sure about,

10:21

things that they’re thinking about doing,

10:23

they want feedback from the group

10:24

before they actually do that.

10:25

But we don’t hold things back.

10:27

We tell them exactly what,

10:28

not what they wanna hear but what they need to hear.

10:30

We give them actual proof of validation

10:32

of hey we tried this in my business and it didn’t work.

10:34

We saw it over her and it didn’t work.

10:36

Instead you should be doing this.

10:37

Sometimes it’s brutal, sometimes peoples’ dreams,

10:39

and visions, and plans we kinda destroy them,

10:41

but afterwards we build them back up

10:43

and give them the foundation they need

10:44

to actually move forward,

10:45

so that way when they go back home

10:47

and they start running, they’re running the right direction.

10:50

There’s nothing worse than running

10:51

and doing everything right

10:52

but you’re running in the wrong direction.

10:54

We course correct, we get them on the right path,

10:55

and make sure they’re running towards the right target.

10:57

When they do that,

10:59

they get to where they’re trying to get to a lot faster,

11:00

and that’s the goal of the mastermind.

11:02

After you get off stage, then I grab the mic

11:04

and I yell back, all right everyone stand up

11:06

and you’re gonna walk and talk

11:07

and share with the rest of the group the biggest takeaway

11:10

you got from that person’s presentation.

11:11

And everyone has a chance to then grab a new partner,

11:14

walk around the room, and share the biggest

11:15

ah-ha that they got from that person’s presentation.

11:18

One of the amazing byproducts of the mastermind

11:20

that you don’t plan on when you show up

11:21

that happens every single time

11:23

is that you think you’re gonna get the most value

11:24

when you’re on stage,

11:26

but typically what happens is while you’re paying attention

11:27

to serving that person, that’s when you get

11:29

the biggest ah-ha’s for your own personal business.

11:31

So as you’re listening with those ears,

11:32

listening for the ah-ha’s coming back down to you,

11:35

and you grab those things, and as you’re walking, talking,

11:36

you share them with the partner next to you,

11:38

'cause when you share them, it solidifies them,

11:40

it cements them into your mind

11:41

and it actually gives you something you can use

11:43

when you go back home.

11:44

As we walk around the room,

11:45

we walk and talk, we keep the energy high

11:46

while we’re switching up and getting

11:48

the next person prepared for their chance to be on stage.

11:50

When it’s all over, the last thing we do

11:53

at the end of day number two

11:54

is I allow every single person in the room

11:56

to share the biggest takeaway they got.

11:58

The biggest problems you have

11:59

when it comes to something like this,

12:01

is you got a notepad full of thousands of different ideas.

12:02

Which one are you gonna actually execute on?

12:04

I have everyone spend a few minutes

12:06

and look at everything and see what’s the biggest takeaway.

12:08

If you were to take just one idea, one thought,

12:09

one impression from the last two days,

12:11

what would be the thing you’d implement

12:13

that’d have the biggest impact on your life

12:14

and on your business?

12:16

Then we let everyone go around the room

12:17

and share their biggest takeaway.

12:18

What’s interesting is that all of us sat in the same room,

12:20

all of us heard the same presentations,

12:22

all of us saw and experienced the same thing,

12:23

but every single person’s biggest takeaway is different.

12:26

A lot of times they got a different takeaway

12:28

that I didn’t even hear when I heard

12:29

that exact same presentation.

12:31

And it’s amazing 'cause I hear that,

12:32

I’m like, oh my gosh I totally missed that,

12:33

and I’m able to get the biggest ah-ha’s

12:35

from each person in the group,

12:36

and a lot of times I end up rearranging

12:38

my takeaways and my order of priorities because of that,

12:41

and that’s the best way to kind of end

12:43

the mastermind group

12:44

because it gives you a chance

12:45

to get a different perspective

12:47

on what was the most impactful from the entire experience,

12:50

and then after the mastermind is over each night,

12:53

and throughout the weekend afterwards,

12:54

we have what we call the aftermind.

12:56

Which is where everyone gets together,

12:57

they network, and they keep the party happening,

12:59

they keep the energy, they keep networking

13:00

even into the night

13:02

to help build the relationships even stronger,

13:04

to help them to understand each other,

13:05

help each other more, and we keep that happening

13:08

all throughout the night during the aftermind.

13:10

(intense music)

13:14

They say that entrepreneurship is the most

13:16

lonely job in the world, and it is.

13:17

You’re sitting there on your computer with your mind,

13:20

and a lot of the times, the people around you

13:21

don’t know what you’re going through,

13:23

they don’t understand what you’re going through.

13:24

Even if it’s your wife, your family.

13:26

They love you, but they don’t understand it.

13:28

I’ve watched over the last five or six years

13:30

I’ve been running this inner circle,

13:31

people who didn’t have anything came into this program

13:34

and watched as they grew from the seed of an idea

13:36

inside their mind to companies that do

13:37

millions of dollars a year in sales,

13:39

and it’s been interesting to see

13:40

as this group, they went from being colleagues

13:43

and acquaintances, to friends, to now family.

13:46

And we look at it from the outside,

13:47

it may seem kinda simple.

13:49

It’s not a super complicated process,

13:50

but what happens inside of these walls,

13:53

it changes peoples’ lives.

13:55

When someone is there with you during your down times,

13:57

when they experience the pain of your sacrifice,

14:00

they celebrate the wins with you 10 times more

14:02

than anybody else, and that’s the power of having

14:05

a family mastermind group like this.

14:08

So if you don’t have a mastermind group yet,

14:09

go and find one, find your tribe,

14:12

find your group of people you can connect with,

14:14

you can grow with, you can serve together,

14:15

and if for some reason there’s not a mastermind group

14:18

in whatever marker you’re in,

14:19

then now you have my permission, you have the tools now

14:22

to go and start your own.

14:23

So that means get your energy drinks,

14:25

get your disco lights, get your swag, get your notebooks,

14:28

get your tribe, your people together,

14:30

and change the lives of the people you’re gonna serve.

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