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YouTube Transcript: English (auto-generated)
00:00
what’s up everybody it’s russell brunson
00:01
welcome to the marketing secrets podcast
00:03
hey i hope you guys are amazing today if
00:04
you’ve read expert secrets um
00:06
if you haven’t you’re saying go go buy
00:07
it i spent a decade of my life learning
00:09
this stuff to give it to you for free
00:10
but if you have um ready you remember
00:11
they talked about
00:12
initially there’s three markets there’s
00:14
health wealth and relationships right
00:15
and every time you show people like no
00:16
there’s other things like what about
00:17
this like what about razors and he
00:19
actually brought that up as a thing like
00:20
razer’s like why do people buy razors
00:22
like what’s the really the reason and
00:23
you think about like they’re shaving
00:24
because like i want to look good so i
00:26
can get a girl uh relationships right so
00:28
it’s a relationship market like works
00:29
for everything it fits somewhere in
00:30
those things right that’s the
00:32
the core markets right and if you think
00:33
about like back in the day whoever was
00:35
first in the core market is probably one
00:36
dude right that taught
00:37
the taught health and he was like the
00:38
weight loss guy and everyone gave him
00:40
money because he was amazing and then
00:41
someone else was like wait a minute i
00:42
don’t lose weight too maybe i should
00:43
jump into health and they jumped in and
00:44
then this blue ocean that
00:46
of a market became this red bloody ocean
00:48
was tons of people and and so then
00:50
the evolution of markets started
00:51
happening so we got health wealth and
00:52
relationships and they evolved
00:54
to a niche or sub-market excuse me
00:56
inside of
00:57
wealth it’s not just like i’m teaching
00:58
you become wealthy there’s like there’s
01:00
these sub mark inside like well there’s
01:01
real estate you can
01:02
use to become wealthy there is internet
01:04
marketing become wealthy there’s stocks
01:06
there’s and there’s all these sub
01:08
markets within there right initially
01:09
whoever broke out in the sub market like
01:10
blue ocean boom all the money started
01:12
happening but then some other guys like
01:13
well i know stocks too maybe i should
01:14
jump in and teach this stuff maybe i
01:16
should create software that does this or
01:17
whatever right
01:17
and so those red oceans start becoming i
01:19
see those blue oceans start becoming
01:21
bloody and red again and it gets harder
01:22
and harder and more competition and so
01:24
that’s the market that you guys are in
01:25
today
01:25
and so you can come in and jump into red
01:26
ocean the problem is that you’re
01:27
competing for
01:28
people’s attention for the same kind of
01:30
thing and it’s just as difficult and so
01:31
the next phase of that
01:32
is then coming down to the third level
01:34
which is the niches you develop
01:36
your own you create your own niche and i
01:38
i purposely don’t say don’t find your
01:39
own niche because you’re finding your
01:40
niche means you’re jumping into a red
01:41
ocean but you’re developing you’re
01:43
creating your own niche within
01:44
this this ecosystem right one thing he
01:46
said that was so cool and i want to come
01:47
back he said your niche needs to come
01:49
out of a red bloody ocean so he says if
01:52
you don’t know what your red ocean is
01:54
that you are
01:54
that you are breaking out of then you’re
01:57
not doing it right like
01:58
you didn’t pick the right thing so for
02:00
example let’s say it’s this example of
02:02
relationships you know health wealth and
02:04
relationships relationships
02:06
shaving so shaving now this bloody thing
02:08
right there’s all these thousands of
02:09
people selling shavers and shavers and
02:10
stuff and so like you need to know like
02:11
that’s the bloody market then your goal
02:13
as you’re building your business is to
02:14
look at that bloody red market and then
02:16
you’re going to be actually throwing
02:17
rocks and then throwing stones at them
02:18
this is how you separate and become this
02:20
unique different thing so if you’re in
02:22
the shaving market and you’re looking
02:23
like man this is a bloody market how do
02:24
i
02:24
create something new create a new niche
02:26
that gives me the ability to throw
02:28
rocks at the ready or the red bloody
02:30
ocean think about this like i’ve seen
02:31
this in the last year
02:32
right with stocks like so there’s wealth
02:34
right and inside of wealth there’s like
02:35
the stock markets and then inside stock
02:37
now there’s this magic thing that’s
02:38
become a sexy exciting called cryptos
02:41
right so why
02:41
like cryptos people have crypto offers
02:43
have to go back to the red bloody ocean
02:45
of stock investing things like that and
02:46
they have to throw rocks
02:48
at the current v like the red ocean that
02:49
everyone else is in and they’re fighting
02:51
in
02:51
you have to throw rocks at it and that’s
02:52
what separates you
02:54
and creates your blue ocean now cryptos
02:57
become bloody right so now it’s like if
02:58
kryptos is a bloody red ocean like what
03:00
is the thing that i got
03:01
that i can look back at that the crypto
03:03
red ocean and i can throw rocks at this
03:05
like everyone’s doing cryptos this way
03:07
and this is wrong this is bad this is
03:09
you’re throwing rocks at and then boom
03:10
that creates the separation
03:11
for boom your new blue ocean so if
03:13
you’ve got a business right now and
03:14
and i was asking which one three market
03:16
share and health both relationships you
03:17
gotta tell me that number two then from
03:19
there what sub market are you in i’m an
03:20
internet marketing i’m in stocks i’m in
03:22
real estate and whatever okay you
03:23
figured out that then it’s like okay now
03:24
you figure that out what are you doing
03:25
to throw rocks at that to make
03:27
separation to create your blue ocean
03:30
you guys getting this is making sense to
03:31
you guys hope that helps i said it was
03:32
super cool i loved it that shouldn’t be
03:34
more good
03:34
like so much more gold he was dropping
03:36
in there it was amazing um but yeah it
03:37
was really cool to see someone else
03:39
teach
03:39
a lot of your principles through a
03:40
different lens like oh so fascinating
03:42
so i was like i told mattress i enjoy
03:44
you teaching a lot better than i’ve ever
03:46
taught us that’s awesome i hope it helps
03:47
you guys appreciate you all
03:49
and uh if you got anything from this
03:50
please go to itunes leave a comment and
03:52
or share this with your friends family
03:53
members and other people who you think
03:54
this would help they see you guys
03:55
appreciate you all and we’ll talk soon
04:02
[Music]
04:11
so
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