How to CREATE A RED HOT Market in your niche

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YouTube Transcript: English (auto-generated)

00:00

what’s up everybody it’s russell brunson

00:01

welcome to the marketing secrets podcast

00:03

hey i hope you guys are amazing today if

00:04

you’ve read expert secrets um

00:06

if you haven’t you’re saying go go buy

00:07

it i spent a decade of my life learning

00:09

this stuff to give it to you for free

00:10

but if you have um ready you remember

00:11

they talked about

00:12

initially there’s three markets there’s

00:14

health wealth and relationships right

00:15

and every time you show people like no

00:16

there’s other things like what about

00:17

this like what about razors and he

00:19

actually brought that up as a thing like

00:20

razer’s like why do people buy razors

00:22

like what’s the really the reason and

00:23

you think about like they’re shaving

00:24

because like i want to look good so i

00:26

can get a girl uh relationships right so

00:28

it’s a relationship market like works

00:29

for everything it fits somewhere in

00:30

those things right that’s the

00:32

the core markets right and if you think

00:33

about like back in the day whoever was

00:35

first in the core market is probably one

00:36

dude right that taught

00:37

the taught health and he was like the

00:38

weight loss guy and everyone gave him

00:40

money because he was amazing and then

00:41

someone else was like wait a minute i

00:42

don’t lose weight too maybe i should

00:43

jump into health and they jumped in and

00:44

then this blue ocean that

00:46

of a market became this red bloody ocean

00:48

was tons of people and and so then

00:50

the evolution of markets started

00:51

happening so we got health wealth and

00:52

relationships and they evolved

00:54

to a niche or sub-market excuse me

00:56

inside of

00:57

wealth it’s not just like i’m teaching

00:58

you become wealthy there’s like there’s

01:00

these sub mark inside like well there’s

01:01

real estate you can

01:02

use to become wealthy there is internet

01:04

marketing become wealthy there’s stocks

01:06

there’s and there’s all these sub

01:08

markets within there right initially

01:09

whoever broke out in the sub market like

01:10

blue ocean boom all the money started

01:12

happening but then some other guys like

01:13

well i know stocks too maybe i should

01:14

jump in and teach this stuff maybe i

01:16

should create software that does this or

01:17

whatever right

01:17

and so those red oceans start becoming i

01:19

see those blue oceans start becoming

01:21

bloody and red again and it gets harder

01:22

and harder and more competition and so

01:24

that’s the market that you guys are in

01:25

today

01:25

and so you can come in and jump into red

01:26

ocean the problem is that you’re

01:27

competing for

01:28

people’s attention for the same kind of

01:30

thing and it’s just as difficult and so

01:31

the next phase of that

01:32

is then coming down to the third level

01:34

which is the niches you develop

01:36

your own you create your own niche and i

01:38

i purposely don’t say don’t find your

01:39

own niche because you’re finding your

01:40

niche means you’re jumping into a red

01:41

ocean but you’re developing you’re

01:43

creating your own niche within

01:44

this this ecosystem right one thing he

01:46

said that was so cool and i want to come

01:47

back he said your niche needs to come

01:49

out of a red bloody ocean so he says if

01:52

you don’t know what your red ocean is

01:54

that you are

01:54

that you are breaking out of then you’re

01:57

not doing it right like

01:58

you didn’t pick the right thing so for

02:00

example let’s say it’s this example of

02:02

relationships you know health wealth and

02:04

relationships relationships

02:06

shaving so shaving now this bloody thing

02:08

right there’s all these thousands of

02:09

people selling shavers and shavers and

02:10

stuff and so like you need to know like

02:11

that’s the bloody market then your goal

02:13

as you’re building your business is to

02:14

look at that bloody red market and then

02:16

you’re going to be actually throwing

02:17

rocks and then throwing stones at them

02:18

this is how you separate and become this

02:20

unique different thing so if you’re in

02:22

the shaving market and you’re looking

02:23

like man this is a bloody market how do

02:24

i

02:24

create something new create a new niche

02:26

that gives me the ability to throw

02:28

rocks at the ready or the red bloody

02:30

ocean think about this like i’ve seen

02:31

this in the last year

02:32

right with stocks like so there’s wealth

02:34

right and inside of wealth there’s like

02:35

the stock markets and then inside stock

02:37

now there’s this magic thing that’s

02:38

become a sexy exciting called cryptos

02:41

right so why

02:41

like cryptos people have crypto offers

02:43

have to go back to the red bloody ocean

02:45

of stock investing things like that and

02:46

they have to throw rocks

02:48

at the current v like the red ocean that

02:49

everyone else is in and they’re fighting

02:51

in

02:51

you have to throw rocks at it and that’s

02:52

what separates you

02:54

and creates your blue ocean now cryptos

02:57

become bloody right so now it’s like if

02:58

kryptos is a bloody red ocean like what

03:00

is the thing that i got

03:01

that i can look back at that the crypto

03:03

red ocean and i can throw rocks at this

03:05

like everyone’s doing cryptos this way

03:07

and this is wrong this is bad this is

03:09

you’re throwing rocks at and then boom

03:10

that creates the separation

03:11

for boom your new blue ocean so if

03:13

you’ve got a business right now and

03:14

and i was asking which one three market

03:16

share and health both relationships you

03:17

gotta tell me that number two then from

03:19

there what sub market are you in i’m an

03:20

internet marketing i’m in stocks i’m in

03:22

real estate and whatever okay you

03:23

figured out that then it’s like okay now

03:24

you figure that out what are you doing

03:25

to throw rocks at that to make

03:27

separation to create your blue ocean

03:30

you guys getting this is making sense to

03:31

you guys hope that helps i said it was

03:32

super cool i loved it that shouldn’t be

03:34

more good

03:34

like so much more gold he was dropping

03:36

in there it was amazing um but yeah it

03:37

was really cool to see someone else

03:39

teach

03:39

a lot of your principles through a

03:40

different lens like oh so fascinating

03:42

so i was like i told mattress i enjoy

03:44

you teaching a lot better than i’ve ever

03:46

taught us that’s awesome i hope it helps

03:47

you guys appreciate you all

03:49

and uh if you got anything from this

03:50

please go to itunes leave a comment and

03:52

or share this with your friends family

03:53

members and other people who you think

03:54

this would help they see you guys

03:55

appreciate you all and we’ll talk soon

04:02

[Music]

04:11

so

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